Dstillery Audiences

FIRST RESPONDERS

Audience Size: 3.7 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 29.47% 19.86x
Newly Recruited Military Personnel 29.68% 19.14x
Marines 24.25% 17.66x
Gun Violence Researchers 25.18% 17.23x
Professional Medical Journal Readers 23.41% 16.86x
Conservative News Readers 20.84% 15.59x
Doctors 23.84% 15.55x
Gastrointestinal Researchers 20.85% 15.54x
Pharmacy Shoppers 21.41% 15.49x
Psychiatrists 22.85% 15.39x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is Maurices.

Location Composition Index
Maurices 0.02% 1.53x
Carhartt 0.24% 1.44x
Mens Wearhouse 0.01% 1.28x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is emsworld.com.

Website Composition Index
emsworld.com 3.06% 62.61x
statter911.com 1.17% 54.85x
lawofficer.com 3.86% 35.59x
practicalclinicalskills.com 1.42% 33.97x
policemag.com 1.20% 33.84x
galls.com 5.45% 33.81x
nursingtimes.net 1.19% 33.09x
registerednursing.org 1.15% 33.03x
511tactical.com 1.31% 32.70x
odmp.org 3.31% 32.05x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 1.89% 34.59x
Police Gear 3.95% 22.89x
Nursing 3.16% 20.40x
Cardiac & Other Health Research 1.78% 18.09x
Right Wing Blogs - Political Activism 0.33% 16.50x
Health & Safety Compliance 0.49% 15.67x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 14.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.59x
Healthcare - Doctors & Diagnosis 3.22% 14.00x
Military & Law Enforcement 12.96% 13.87x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female