Dstillery Audiences

FIRST RESPONDERS

Audience Size: 2.7 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 24.50% 20.07x
Marines 21.45% 19.96x
Conservative News Readers 21.78% 18.58x
Medical Advice Researchers 15.48% 17.77x
Newly Recruited Military Personnel 26.07% 17.44x
Online Health Researchers 13.98% 17.04x
Breast Cancer Fund Raisers 15.14% 16.71x
First Aid Researchers 18.63% 16.28x
Pet Lovers 20.10% 16.25x
Ivy League College Researchers 14.36% 16.22x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.27x
Zumiez 0.02% 1.09x
Jos A. Bank Clothiers 0.02% 1.03x
Maurices 0.04% 1.02x
Mens Wearhouse 0.03% 1.00x
Forever 21 0.01% 0.97x
H&M 0.01% 0.97x
Talbots 0.01% 0.96x
Old Navy 0.04% 0.95x
Lane Bryant 0.02% 0.94x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is emsworld.com.

Website Composition Index
emsworld.com 1.60% 68.36x
nfpa.org 9.04% 57.28x
policeone.com 1.94% 46.87x
kevinmd.com 1.16% 44.28x
thehuntingnews.com 2.39% 43.22x
defensemaven.io 2.56% 40.25x
lifenews.com 3.20% 36.99x
broadcastify.com 3.01% 36.39x
lifesitenews.com 1.10% 35.86x
wakeupyourmind.net 3.38% 34.75x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.51% 36.57x
Police Gear 0.54% 26.67x
Natural & Healthy Living Researchers 0.27% 21.68x
Health & Safety Compliance 0.07% 20.05x
Cardiac & Other Health Research 0.12% 19.23x
Nursing 0.47% 18.86x
Amateur Radios 0.06% 17.88x
Medical & Pharmaceutical Scholarship 1.12% 16.17x
Survival Guides 0.16% 16.12x
Assorted Topics (Freebies, Gardens, Jewelry) 2.66% 15.74x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male