Dstillery Audiences

FIRST RESPONDERS

Audience Size: 3.1 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 27.20% 19.98x
Marines 24.33% 19.17x
Gun Violence Researchers 25.32% 18.65x
Conservative News Readers 24.56% 18.42x
Newly Recruited Military Personnel 29.53% 17.42x
Medical Advice Researchers 17.87% 17.32x
Online Health Researchers 17.15% 16.66x
Breast Cancer Fund Raisers 18.52% 16.47x
First Aid Researchers 21.06% 16.06x
Pet Lovers 20.79% 15.85x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is Maurices.

Location Composition Index
Maurices 0.03% 1.21x
Lane Bryant 0.02% 1.15x
J. Crew 0.01% 1.14x
Carhartt 0.21% 1.12x
Buckle 0.02% 1.11x
LOFT 0.02% 1.10x
Gymboree 0.01% 1.05x
Journeys 0.03% 1.03x
Dressbarn 0.01% 1.03x
Chicos 0.02% 1.02x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is emsworld.com.

Website Composition Index
emsworld.com 2.92% 69.77x
nfpa.org 8.82% 54.76x
concealednation.org 1.53% 47.23x
tribunist.com 1.30% 46.40x
policeone.com 3.23% 45.82x
kevinmd.com 1.82% 42.75x
secondamendmentdaily.com 1.15% 41.81x
defensemaven.io 4.23% 39.65x
thehuntingnews.com 3.32% 39.06x
lifedaily.com 1.46% 37.49x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.62% 36.51x
Police Gear 0.84% 24.57x
Auctions & Repossessions 0.11% 23.24x
Natural & Healthy Living Researchers 0.31% 23.00x
Cardiac & Other Health Research 0.18% 20.58x
Survival Guides 0.21% 20.31x
Health & Safety Compliance 0.11% 19.50x
Nursing 0.69% 18.12x
Assorted Topics (Power Trains, Drones, Web Design) 0.44% 16.54x
Medical & Pharmaceutical Scholarship 1.93% 16.21x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male