Dstillery Audiences

FIRST RESPONDERS

Audience Size: 3.2 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 30.47% 18.35x
Newly Recruited Military Personnel 32.24% 17.61x
Marines 27.04% 17.01x
Gun Violence Researchers 28.44% 16.84x
Conservative News Readers 25.37% 16.15x
Arizona Wildcats Fans 19.95% 15.34x
Off the Grid Living Enthusiasts 18.61% 14.99x
Online Health Researchers 21.01% 14.94x
Medical Advice Researchers 21.62% 14.80x
Ivy League College Researchers 21.21% 14.68x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is LOFT.

Location Composition Index
LOFT 0.01% 1.30x
Carhartt 0.23% 1.30x
Dressbarn 0.01% 1.29x
The Childrens Place 0.02% 1.19x
Chicos 0.01% 1.14x
Maurices 0.02% 1.14x
Aeropostale 0.01% 1.13x
Banana Republic 0.01% 1.09x
Express 0.01% 1.06x
Victoria's Secret 0.02% 1.04x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is emsworld.com.

Website Composition Index
emsworld.com 2.94% 50.64x
nfpa.org 6.00% 35.26x
lawofficer.com 1.96% 35.16x
galls.com 2.82% 33.37x
odmp.org 1.67% 31.06x
practicalclinicalskills.com 1.19% 29.85x
thenewsrep.com 1.28% 29.62x
tribunist.com 3.49% 29.54x
americangg.net 1.17% 29.14x
concealednation.org 3.88% 28.97x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 1.05% 25.59x
Police Gear 2.24% 18.43x
Nursing 1.77% 15.24x
Cardiac & Other Health Research 0.96% 14.67x
Health & Safety Compliance 0.31% 14.35x
Right Wing Blogs - Political Activism 0.17% 14.06x
Natural & Healthy Living Researchers 0.46% 12.99x
Home Improvement Contractor 0.04% 12.39x
Assorted Topics (Conservative News, Politics, Viral Media) 12.57% 11.99x
Assorted Topics (Power Trains, Drones, Web Design) 1.17% 11.65x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female