Dstillery Audiences

FIRST RESPONDERS

Audience Size: 2.2 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 19.63% 19.59x
Cape Cod News Readers 17.35% 17.00x
Audio Book Listeners 12.82% 16.80x
Vacation Rental Accommodation Researchers 8.65% 16.57x
Marines 14.12% 16.50x
Penn State Nittany Lions Fans 15.48% 15.88x
Outdoors Enthusiasts 17.53% 15.79x
Tampa and St Petersburg Trip Planners 11.48% 15.70x
Getting Off the Grid Travelers 15.26% 15.49x
Pilots 12.15% 15.48x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.26x
Gymboree 0.01% 1.20x
LOFT 0.01% 1.11x
Zumiez 0.01% 1.09x
Mens Wearhouse 0.02% 1.07x
Maurices 0.03% 1.06x
Old Navy 0.03% 1.02x
Lane Bryant 0.01% 0.97x
Gap 0.01% 0.97x
Express 0.02% 0.96x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is nfpa.org.

Website Composition Index
nfpa.org 9.56% 59.79x
broadcastify.com 3.43% 38.53x
amtrib.com 1.00% 37.46x
washingtontimesreporter.com 1.35% 37.42x
chillicothetimesbulletin.com 1.04% 37.09x
waltonsun.com 1.31% 36.85x
firerescue1.com 2.53% 35.90x
recordstar.com 1.37% 35.61x
reviewatlas.com 1.27% 35.51x
stjamesnews.com 1.32% 35.23x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.26% 37.09x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.91% 31.32x
Police Gear 0.26% 23.26x
Nursing 0.45% 18.70x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 16.96x
Medical & Pharmaceutical Scholarship 0.52% 16.75x
Cardiac & Other Health Research 0.06% 16.25x
Natural & Healthy Living Researchers 0.10% 16.25x
Environmental Conservation 0.03% 15.47x
Hobby Vehicles 0.20% 15.27x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male