Dstillery Audiences

FIRST RESPONDERS

Audience Size: 2.1 Million Devices

Explore the First Responders Audience

Below you'll find more information about the First Responders audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the First Responders audience.

Dstillery Crafted Audiences

INTERESTS

The First Responders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Responders audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 25.74% 27.78x
Marines 22.68% 26.92x
Gun Violence Researchers 24.36% 25.76x
Newly Recruited Military Personnel 30.11% 25.71x
Conservative News Readers 23.63% 25.59x
Medical Advice Researchers 16.77% 23.66x
Online Health Researchers 16.01% 23.55x
Breast Cancer Fund Raisers 17.15% 23.47x
First Aid Researchers 19.13% 22.54x
Ivy League College Researchers 15.69% 22.19x
Composition Percentage: The overlap percentage between the First Responders audience and the Interest attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Responders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Responders audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the First Responders audience and the Location attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Responders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Responders audience is emsworld.com.

Website Composition Index
emsworld.com 3.30% 67.37x
nfpa.org 8.51% 55.04x
concealednation.org 1.85% 47.14x
tribunist.com 1.62% 47.10x
policeone.com 3.98% 45.79x
kevinmd.com 2.24% 43.12x
secondamendmentdaily.com 1.40% 41.45x
practicalclinicalskills.com 1.01% 41.01x
defensemaven.io 5.25% 40.57x
trainfanatics.com 1.08% 38.84x
Composition Percentage: The overlap percentage between the First Responders audience and the Web attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Responders audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.68% 42.56x
Police Gear 0.93% 28.07x
Auctions & Repossessions 0.15% 27.71x
Cardiac & Other Health Research 0.22% 25.00x
Natural & Healthy Living Researchers 0.21% 24.79x
Health & Safety Compliance 0.10% 21.69x
Nursing 0.97% 20.92x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 19.62x
Survival Guides 0.19% 19.06x
Assorted Topics (Conservative News, Politics, Viral Media) 7.75% 18.51x
Composition Percentage: The overlap percentage between the First Responders audience and the Content Affinity attribute.
Index: A comparison of the First Responders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Responders audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male