Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 33.34% 19.83x
Pontoon Boat Researchers 29.92% 18.74x
Getting Off the Grid Travelers 27.60% 17.81x
Spa and Pool Owners 24.90% 17.45x
Power Tools Shoppers 25.56% 17.26x
Xtreme Sports Fans 26.80% 17.18x
Waterfront Vacationers 25.12% 17.17x
Product Manuals Researchers 24.64% 17.15x
RV Shoppers 27.42% 16.74x
Metal Detecting Enthusiasts 26.91% 16.70x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.35x
Talbots 0.02% 1.16x
Chicos 0.03% 1.15x
Jos A. Bank Clothiers 0.02% 1.07x
Lululemon 0.02% 1.07x
Eddie Bauer 0.01% 1.05x
Brooks Brothers 0.01% 1.02x
White House Black Market 0.03% 1.00x
Gap 0.03% 0.96x
Buckle 0.02% 0.95x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 4.17% 50.02x
rapala.com 1.45% 48.49x
gameandfishmag.com 7.44% 45.00x
theonlinefisherman.com 1.34% 42.13x
saltwatersportsman.com 1.33% 41.89x
sportfishingmag.com 2.10% 40.56x
onthewater.com 3.06% 39.99x
loweboats.com 1.00% 36.51x
netknots.com 2.06% 33.58x
hodgesmarine.com 1.19% 33.09x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 8.93% 28.68x
Rural Living 0.07% 20.88x
Home Improvement Contractor 0.44% 18.51x
Boating & Yachts 14.74% 14.31x
Discount Shopping 1.15% 14.01x
Grilling 1.58% 13.52x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 13.16x
Hunting 7.75% 12.73x
Content Streamers & Downloaders 0.02% 12.68x
Survival Guides 0.17% 12.39x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male