Explore the Fishing Enthusiasts Audience
Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Fishing Enthusiasts audience.
INTERESTS
The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 35.42% | 24.61x |
| Pontoon Boat Researchers | 31.94% | 21.85x |
| Getting Off the Grid Travelers | 18.95% | 21.56x |
| Spa and Pool Owners | 27.23% | 21.46x |
| Power Tools Shoppers | 27.23% | 20.72x |
| Metal Detecting Enthusiasts | 27.95% | 20.24x |
| Product Manuals Researchers | 26.30% | 20.06x |
| Waterfront Vacationers | 26.96% | 20.00x |
| Home Exterior Design Enthusiasts | 23.54% | 19.97x |
| RV Shoppers | 28.97% | 19.74x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.35% | 1.51x |
| Aeropostale | 0.04% | 1.13x |
| The North Face | 0.01% | 1.12x |
| Brooks Brothers | 0.02% | 1.10x |
| Talbots | 0.02% | 1.08x |
| Jos A. Bank Clothiers | 0.03% | 1.07x |
| Chicos | 0.03% | 1.07x |
| Old Navy | 0.06% | 1.05x |
| Kate Spade | 0.02% | 1.05x |
| Buckle | 0.03% | 1.03x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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WEBSITES
The Fishing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.
| Website | Composition | Index |
| majorleaguefishing.com | 1.06% | 61.89x |
| lowrance.com | 1.02% | 55.12x |
| in-fisherman.com | 4.78% | 53.79x |
| rapala.com | 1.66% | 49.61x |
| mudhole.com | 1.09% | 49.44x |
| gameandfishmag.com | 8.52% | 48.35x |
| saltwatersportsman.com | 1.57% | 45.63x |
| sportfishingmag.com | 2.38% | 45.29x |
| theonlinefisherman.com | 1.52% | 44.59x |
| onthewater.com | 3.51% | 41.83x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 9.94% | 28.72x |
| Rural Living | 0.11% | 19.90x |
| Home Improvement Contractor | 0.88% | 18.51x |
| Discount Shopping | 2.05% | 15.26x |
| Boating & Yachts | 16.04% | 14.51x |
| Golf & Boats | 0.01% | 14.19x |
| Grilling | 2.02% | 14.14x |
| Survival Guides | 0.20% | 13.63x |
| ISPs & Local Services | 0.03% | 13.46x |
| Hunting | 8.08% | 13.06x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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