Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.

Interest Composition Index
Pontoon Boat Researchers 23.68% 13.06x
Outdoors Enthusiasts 22.35% 12.46x
Xtreme Sports Fans 20.06% 12.30x
Archery Enthusiasts 17.62% 12.00x
Getting Off the Grid Travelers 16.33% 11.77x
Waterfront Vacationers 18.76% 11.49x
Power Tools Shoppers 15.61% 10.87x
Yachting Enthusiasts 18.39% 10.82x
Work Hard, Play Hard Travelers 13.24% 10.55x
Metal Detecting Enthusiasts 17.20% 10.54x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.24x
American Eagle Outfitters 0.02% 1.17x
Talbots 0.01% 1.14x
Maurices 0.04% 1.12x
Old Navy 0.03% 1.10x
Express 0.02% 1.09x
Dressbarn 0.02% 1.08x
Carhartt 0.21% 1.06x
Hollister 0.01% 1.04x
H&M 0.01% 1.01x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is gameandfishmag.com.

Website Composition Index
gameandfishmag.com 1.87% 38.63x
texasfishingforum.com 1.34% 36.04x
sportfishingmag.com 3.84% 27.13x
saltwatersportsman.com 2.19% 25.46x
catfish1.com 1.36% 22.38x
walleyecentral.com 2.20% 22.27x
bdoutdoors.com 1.31% 21.53x
stripersonline.com 2.23% 20.50x
lake-link.com 4.70% 19.44x
shopkarls.com 1.40% 19.02x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.11% 19.46x
Fishing 4.19% 19.08x
Electronic Cabling 0.03% 11.35x
Marijuana 0.02% 10.59x
Auctions & Repossessions 0.05% 10.09x
Hunting 3.16% 9.97x
Construction Apparel 0.03% 9.00x
Yard Structures 0.06% 8.88x
Boating & Yachts 13.26% 8.72x
Machines & Industrial Supplies 0.15% 8.37x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male