Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.9 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 34.95% 19.16x
Pontoon Boat Researchers 30.05% 17.81x
Getting Off the Grid Travelers 28.61% 17.52x
Spa and Pool Owners 27.57% 16.60x
Power Tools Shoppers 26.45% 16.46x
Metal Detecting Enthusiasts 26.55% 16.28x
Product Manuals Researchers 25.13% 16.21x
RV Shoppers 27.91% 16.14x
Waterfront Vacationers 26.27% 16.09x
Archery Enthusiasts 24.27% 16.07x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.43x
Carhartt 0.37% 1.40x
Talbots 0.03% 1.18x
Dressbarn 0.03% 1.17x
Lane Bryant 0.04% 1.13x
REI 0.01% 1.08x
Jos A. Bank Clothiers 0.04% 1.07x
Eddie Bauer 0.02% 1.07x
Aeropostale 0.06% 1.06x
Chicos 0.04% 1.04x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 4.06% 43.70x
rapala.com 1.40% 42.07x
gameandfishmag.com 7.32% 39.64x
saltwatersportsman.com 1.28% 37.08x
theonlinefisherman.com 1.29% 36.82x
sportfishingmag.com 1.94% 36.65x
onthewater.com 2.96% 35.14x
netknots.com 1.87% 30.37x
hodgesmarine.com 1.15% 29.04x
walleyecentral.com 1.81% 28.80x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 9.24% 24.82x
Rural Living 0.10% 17.61x
Home Improvement Contractor 0.70% 16.11x
Discount Shopping 1.77% 13.45x
Boating & Yachts 14.79% 13.15x
ISPs & Local Services 0.02% 12.69x
Grilling 1.87% 12.60x
Golf & Boats 0.01% 11.83x
Survival Guides 0.19% 11.62x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 11.52x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male