Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.

Interest Composition Index
Pontoon Boat Researchers 28.87% 17.95x
Outdoors Enthusiasts 27.48% 17.90x
Getting Off the Grid Travelers 21.37% 16.51x
Power Tools Shoppers 20.43% 16.44x
Archery Enthusiasts 21.58% 16.24x
Product Manuals Researchers 20.01% 16.07x
Xtreme Sports Fans 23.58% 16.05x
Waterfront Vacationers 22.35% 15.76x
RV Shoppers 22.36% 15.52x
Spa and Pool Owners 18.87% 14.98x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.50x
Victoria's Secret 0.02% 1.33x
Carhartt 0.19% 1.29x
Dressbarn 0.01% 1.27x
Journeys 0.02% 1.25x
Mens Wearhouse 0.02% 1.22x
The Childrens Place 0.01% 1.09x
Chicos 0.01% 1.07x
Old Navy 0.01% 0.85x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 1.92% 41.41x
gameandfishmag.com 3.82% 37.15x
onthewater.com 1.37% 33.70x
texasfishingforum.com 1.39% 32.21x
netknots.com 1.35% 29.08x
thefisherman.com 1.01% 26.22x
bassmaster.com 2.16% 26.13x
westmarine.com 1.66% 25.17x
sportfishingmag.com 4.03% 25.11x
walleyecentral.com 2.19% 24.08x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 6.79% 23.32x
Hunting 5.32% 12.19x
South Carolina Travel 0.07% 11.87x
Beach Vacations 1.22% 11.15x
Grilling 0.92% 11.07x
Cigars 0.08% 10.87x
Garden Power Equipment 3.31% 10.72x
Hobby Drones & Remote-Controlled Cars 0.29% 10.70x
Discount Shopping 0.16% 10.60x
Boating & Yachts 16.46% 10.49x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male