Explore the Fishing Enthusiasts Audience
Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Fishing Enthusiasts audience.
INTERESTS
The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 28.24% | 16.33x |
| Pontoon Boat Researchers | 28.53% | 16.00x |
| Getting Off the Grid Travelers | 22.13% | 15.15x |
| Product Manuals Researchers | 21.55% | 14.98x |
| Power Tools Shoppers | 23.12% | 14.81x |
| Metal Detecting Enthusiasts | 22.51% | 14.52x |
| RV Shoppers | 23.71% | 14.50x |
| Waterfront Vacationers | 23.87% | 14.43x |
| Archery Enthusiasts | 21.79% | 14.39x |
| Xtreme Sports Fans | 25.11% | 14.37x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.29x |
| Maurices | 0.02% | 1.19x |
| Victoria's Secret | 0.01% | 1.13x |
| Journeys | 0.01% | 1.01x |
| Old Navy | 0.01% | 0.99x |
| Mens Wearhouse | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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WEBSITES
The Fishing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.
| Website | Composition | Index |
| in-fisherman.com | 2.40% | 46.41x |
| gameandfishmag.com | 4.26% | 41.79x |
| onthewater.com | 1.86% | 37.98x |
| texasfishingforum.com | 1.20% | 34.33x |
| netknots.com | 1.86% | 31.68x |
| bassmaster.com | 2.72% | 27.48x |
| westmarine.com | 2.50% | 27.20x |
| sportsmanswarehouse.com | 1.24% | 26.89x |
| thefisherman.com | 1.05% | 26.45x |
| walleyecentral.com | 2.30% | 24.94x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 7.11% | 23.46x |
| Rural Living | 0.02% | 12.70x |
| Sports - Golf, Hunting, Fishing | 0.15% | 12.16x |
| Hunting | 5.96% | 12.00x |
| Beach Vacations | 1.98% | 11.20x |
| Grilling | 0.98% | 10.89x |
| Boating & Yachts | 15.29% | 10.88x |
| Home Improvement Contractor | 0.05% | 10.38x |
| Garden Power Equipment | 4.44% | 10.35x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 10.16x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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