Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.

Interest Composition Index
Pontoon Boat Researchers 23.16% 14.43x
Archery Enthusiasts 16.66% 13.64x
Outdoors Enthusiasts 21.35% 13.62x
Xtreme Sports Fans 19.11% 13.59x
Getting Off the Grid Travelers 15.11% 13.39x
Waterfront Vacationers 18.17% 12.95x
Work Hard, Play Hard Travelers 11.68% 12.15x
Yachting Enthusiasts 17.82% 12.02x
Metal Detecting Enthusiasts 17.02% 11.96x
Power Tools Shoppers 15.15% 11.93x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.53x
Carhartt 0.30% 1.21x
Talbots 0.02% 1.21x
Chicos 0.03% 1.12x
Eddie Bauer 0.01% 1.10x
Buckle 0.03% 1.07x
Maurices 0.05% 1.06x
White House Black Market 0.03% 1.06x
Hollister 0.02% 1.06x
The Childrens Place 0.04% 1.05x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.47% 53.32x
texasfishingforum.com 1.07% 42.03x
sportfishingmag.com 2.82% 32.51x
saltwatersportsman.com 1.61% 30.48x
walleyecentral.com 1.73% 26.23x
bdoutdoors.com 1.10% 24.26x
stripersonline.com 1.68% 24.04x
lake-link.com 3.71% 23.52x
shopkarls.com 1.06% 22.54x
smartmarineguide.com 3.61% 21.49x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.08% 21.96x
Fishing 3.27% 19.62x
Hobby Drones & Remote-Controlled Cars 0.06% 12.25x
Grilling 0.33% 10.06x
Boating & Yachts 11.12% 9.46x
Survival Guides 0.08% 9.38x
Lighting & Power 0.03% 8.97x
Beach Vacations 0.08% 8.65x
Hunting 2.85% 8.65x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.06% 7.73x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male