Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 28.24% 16.33x
Pontoon Boat Researchers 28.53% 16.00x
Getting Off the Grid Travelers 22.13% 15.15x
Product Manuals Researchers 21.55% 14.98x
Power Tools Shoppers 23.12% 14.81x
Metal Detecting Enthusiasts 22.51% 14.52x
RV Shoppers 23.71% 14.50x
Waterfront Vacationers 23.87% 14.43x
Archery Enthusiasts 21.79% 14.39x
Xtreme Sports Fans 25.11% 14.37x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.29x
Maurices 0.02% 1.19x
Victoria's Secret 0.01% 1.13x
Journeys 0.01% 1.01x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 2.40% 46.41x
gameandfishmag.com 4.26% 41.79x
onthewater.com 1.86% 37.98x
texasfishingforum.com 1.20% 34.33x
netknots.com 1.86% 31.68x
bassmaster.com 2.72% 27.48x
westmarine.com 2.50% 27.20x
sportsmanswarehouse.com 1.24% 26.89x
thefisherman.com 1.05% 26.45x
walleyecentral.com 2.30% 24.94x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 7.11% 23.46x
Rural Living 0.02% 12.70x
Sports - Golf, Hunting, Fishing 0.15% 12.16x
Hunting 5.96% 12.00x
Beach Vacations 1.98% 11.20x
Grilling 0.98% 10.89x
Boating & Yachts 15.29% 10.88x
Home Improvement Contractor 0.05% 10.38x
Garden Power Equipment 4.44% 10.35x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 10.16x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male