Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 14.17% 14.18x
Archery Enthusiasts 16.73% 14.05x
Pontoon Boat Researchers 21.20% 13.26x
Xtreme Sports Fans 17.87% 12.73x
Work Hard, Play Hard Travelers 8.77% 11.78x
Home Buyers 9.23% 11.70x
Aftermarket Accessories Shoppers 12.89% 11.60x
Home Exterior Design Enthusiasts 7.54% 11.58x
Outdoors Enthusiasts 13.71% 11.52x
RV Shoppers 16.25% 11.52x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.18x
Carhartt 0.18% 1.15x
Gap 0.01% 1.12x
Dressbarn 0.01% 1.10x
Maurices 0.03% 1.10x
Banana Republic 0.01% 1.05x
Lane Bryant 0.01% 1.01x
White House Black Market 0.01% 0.97x
Old Navy 0.02% 0.96x
American Eagle Outfitters 0.01% 0.92x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.55% 51.09x
gameandfishmag.com 1.42% 43.26x
texasfishingforum.com 1.34% 38.94x
sportfishingmag.com 2.19% 30.14x
saltwatersportsman.com 1.28% 27.86x
walleyecentral.com 1.69% 24.30x
bdoutdoors.com 1.07% 21.94x
eregulations.com 3.42% 21.65x
lake-link.com 3.47% 21.02x
stripersonline.com 1.77% 20.48x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 24.48x
Fishing 3.92% 21.09x
Hobby Drones & Remote-Controlled Cars 0.03% 11.07x
Hunting 2.90% 9.78x
Rural Living 0.02% 9.77x
Grilling 0.24% 9.65x
Weather Information 0.05% 9.30x
Vaping 0.02% 9.23x
Boating & Yachts 10.12% 9.20x
Survival Guides 0.07% 8.86x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male