Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 35.42% 24.61x
Pontoon Boat Researchers 31.94% 21.85x
Getting Off the Grid Travelers 18.95% 21.56x
Spa and Pool Owners 27.23% 21.46x
Power Tools Shoppers 27.23% 20.72x
Metal Detecting Enthusiasts 27.95% 20.24x
Product Manuals Researchers 26.30% 20.06x
Waterfront Vacationers 26.96% 20.00x
Home Exterior Design Enthusiasts 23.54% 19.97x
RV Shoppers 28.97% 19.74x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.35% 1.51x
Aeropostale 0.04% 1.13x
The North Face 0.01% 1.12x
Brooks Brothers 0.02% 1.10x
Talbots 0.02% 1.08x
Jos A. Bank Clothiers 0.03% 1.07x
Chicos 0.03% 1.07x
Old Navy 0.06% 1.05x
Kate Spade 0.02% 1.05x
Buckle 0.03% 1.03x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.06% 61.89x
lowrance.com 1.02% 55.12x
in-fisherman.com 4.78% 53.79x
rapala.com 1.66% 49.61x
mudhole.com 1.09% 49.44x
gameandfishmag.com 8.52% 48.35x
saltwatersportsman.com 1.57% 45.63x
sportfishingmag.com 2.38% 45.29x
theonlinefisherman.com 1.52% 44.59x
onthewater.com 3.51% 41.83x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 9.94% 28.72x
Rural Living 0.11% 19.90x
Home Improvement Contractor 0.88% 18.51x
Discount Shopping 2.05% 15.26x
Boating & Yachts 16.04% 14.51x
Golf & Boats 0.01% 14.19x
Grilling 2.02% 14.14x
Survival Guides 0.20% 13.63x
ISPs & Local Services 0.03% 13.46x
Hunting 8.08% 13.06x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male