Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.

Interest Composition Index
Pontoon Boat Researchers 26.51% 16.24x
Outdoors Enthusiasts 24.04% 15.85x
Xtreme Sports Fans 21.83% 15.60x
Getting Off the Grid Travelers 17.87% 15.12x
Archery Enthusiasts 18.77% 15.10x
Product Manuals Researchers 17.97% 15.07x
Power Tools Shoppers 20.25% 15.07x
Waterfront Vacationers 20.95% 14.43x
Work Hard, Play Hard Travelers 16.60% 14.34x
Home Exterior Design Enthusiasts 14.17% 14.29x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.32x
Maurices 0.02% 1.28x
Carhartt 0.14% 1.27x
Buckle 0.01% 1.27x
The Childrens Place 0.02% 1.26x
Aeropostale 0.01% 1.22x
Old Navy 0.02% 1.12x
Journeys 0.02% 1.06x
Mens Wearhouse 0.01% 1.03x
Express 0.01% 0.92x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.01% 53.14x
in-fisherman.com 1.08% 51.58x
gameandfishmag.com 3.06% 48.01x
texasfishingforum.com 1.18% 42.33x
sportfishingmag.com 3.12% 32.76x
bassmaster.com 1.12% 31.74x
saltwatersportsman.com 1.82% 30.39x
walleyecentral.com 1.57% 27.98x
catfish1.com 1.05% 27.53x
smartmarineguide.com 2.82% 24.42x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 4.53% 22.15x
Sports - Golf, Hunting, Fishing 0.10% 16.63x
Home Printing 0.02% 13.14x
Beach Vacations 0.44% 12.38x
Boating & Yachts 11.32% 11.56x
Machines & Industrial Supplies 0.44% 11.08x
Yard Structures 0.27% 10.95x
Auctions & Repossessions 0.13% 10.79x
Mexico Travel 0.06% 10.64x
Concert Posters 0.04% 10.64x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male