Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 39.01% 39.93x
Pontoon Boat Researchers 30.60% 32.68x
Archery Enthusiasts 26.60% 29.63x
Spa and Pool Owners 25.91% 29.40x
Metal Detecting Enthusiasts 26.19% 29.16x
Power Tools Shoppers 25.72% 27.97x
Home Exterior Design Enthusiasts 20.88% 27.31x
Lawn and Home Pest Control Researchers 21.54% 27.11x
Hunters 26.85% 27.09x
Waterfront Vacationers 25.41% 26.88x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.45x
Carhartt 0.01% 1.36x
Jos A. Bank Clothiers 0.34% 1.31x
Mens Wearhouse 0.52% 1.25x
Chicos 0.07% 1.16x
Buckle 0.17% 1.13x
White House Black Market 0.21% 1.07x
Talbots 0.03% 0.90x
Johnston and Murphy 0.11% 0.88x
Lane Bryant 0.04% 0.88x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is bassfan.com.

Website Composition Index
bassfan.com 1.49% 100.26x
fishidy.com 1.17% 95.15x
majorleaguefishing.com 3.42% 89.96x
flwfishing.com 2.28% 84.41x
mysterytacklebox.com 1.18% 80.67x
worldfishingnetwork.com 2.29% 80.24x
in-fisherman.com 9.23% 79.07x
rapala.com 3.07% 77.15x
mudhole.com 1.95% 75.41x
thefisherman.com 1.16% 73.83x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 17.81% 38.44x
Rural Living 0.24% 24.96x
Home Improvement Contractor 2.33% 21.90x
Hunting 10.57% 20.40x
Golf & Boats 0.03% 18.87x
Grilling 3.87% 17.11x
Survival Guides 0.45% 16.89x
Discount Shopping 4.80% 16.46x
Boating & Yachts 24.57% 15.18x
Sports - Skiing, Snowboarding 0.03% 14.67x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male