Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.

Interest Composition Index
Pontoon Boat Researchers 24.26% 14.33x
Outdoors Enthusiasts 23.57% 13.44x
Xtreme Sports Fans 20.86% 13.29x
Archery Enthusiasts 18.48% 13.14x
Getting Off the Grid Travelers 17.52% 12.72x
Work Hard, Play Hard Travelers 13.98% 12.21x
Home Exterior Design Enthusiasts 13.09% 12.14x
Waterfront Vacationers 19.21% 12.11x
Power Tools Shoppers 17.86% 12.03x
Product Manuals Researchers 16.42% 11.97x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.75x
Carhartt 0.06% 1.16x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is gameandfishmag.com.

Website Composition Index
gameandfishmag.com 2.32% 42.65x
texasfishingforum.com 1.27% 39.10x
sportfishingmag.com 3.17% 30.16x
saltwatersportsman.com 1.83% 28.18x
walleyecentral.com 1.77% 24.96x
catfish1.com 1.04% 24.49x
bdoutdoors.com 1.01% 24.23x
stripersonline.com 1.91% 22.59x
lake-link.com 4.08% 22.25x
smartmarineguide.com 2.87% 21.39x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 4.51% 21.14x
Sports - Golf, Hunting, Fishing 0.11% 19.34x
Paper & Packaging 0.03% 12.90x
Beach Vacations 0.19% 10.41x
Yard Structures 0.13% 10.23x
Hunting 3.65% 10.23x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 10.18x
Boating & Yachts 11.59% 9.88x
South Carolina Beach Travel 0.13% 9.77x
Tattoos & Costumes 0.03% 9.55x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male