Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 39.03% 23.69x
Pontoon Boat Researchers 32.66% 21.29x
Spa and Pool Owners 27.89% 20.75x
Power Tools Shoppers 27.90% 19.95x
Metal Detecting Enthusiasts 29.00% 19.48x
Product Manuals Researchers 26.23% 19.27x
Waterfront Vacationers 27.62% 19.24x
Home Exterior Design Enthusiasts 24.05% 19.05x
RV Shoppers 29.75% 18.84x
Archery Enthusiasts 27.17% 18.70x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.29% 1.31x
Jos A. Bank Clothiers 0.28% 1.25x
Belk 0.01% 1.25x
White House Black Market 0.36% 1.24x
Mens Wearhouse 0.46% 1.23x
Johnston and Murphy 0.52% 1.16x
Lane Bryant 0.04% 1.04x
Dressbarn 0.04% 1.00x
Bonobos 0.06% 0.92x
Chicos 0.04% 0.85x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.38% 60.88x
in-fisherman.com 5.35% 53.11x
lowrance.com 1.31% 53.03x
mudhole.com 1.13% 50.06x
rapala.com 1.77% 50.01x
gameandfishmag.com 8.88% 48.16x
theonlinefisherman.com 1.72% 43.35x
mercurymarine.com 1.05% 42.79x
sportfishingmag.com 3.11% 42.56x
saltwatersportsman.com 2.03% 42.26x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 10.51% 26.39x
Rural Living 0.12% 18.25x
Home Improvement Contractor 1.11% 17.03x
Discount Shopping 2.53% 13.83x
Hunting 7.20% 13.57x
Golf & Boats 0.02% 13.38x
Grilling 2.23% 13.02x
Survival Guides 0.24% 12.95x
Boating & Yachts 17.66% 12.75x
Handyman Tools 0.02% 12.19x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male