Explore the Fishing Enthusiasts Audience
Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fishing Enthusiasts audience.
INTERESTS
The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Enthusiasts audience is Pontoon Boat Researchers.
| Interest | Composition | Index |
| Pontoon Boat Researchers | 28.87% | 17.95x |
| Outdoors Enthusiasts | 27.48% | 17.90x |
| Getting Off the Grid Travelers | 21.37% | 16.51x |
| Power Tools Shoppers | 20.43% | 16.44x |
| Archery Enthusiasts | 21.58% | 16.24x |
| Product Manuals Researchers | 20.01% | 16.07x |
| Xtreme Sports Fans | 23.58% | 16.05x |
| Waterfront Vacationers | 22.35% | 15.76x |
| RV Shoppers | 22.36% | 15.52x |
| Spa and Pool Owners | 18.87% | 14.98x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.50x |
| Victoria's Secret | 0.02% | 1.33x |
| Carhartt | 0.19% | 1.29x |
| Dressbarn | 0.01% | 1.27x |
| Journeys | 0.02% | 1.25x |
| Mens Wearhouse | 0.02% | 1.22x |
| The Childrens Place | 0.01% | 1.09x |
| Chicos | 0.01% | 1.07x |
| Old Navy | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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WEBSITES
The Fishing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.
| Website | Composition | Index |
| in-fisherman.com | 1.92% | 41.41x |
| gameandfishmag.com | 3.82% | 37.15x |
| onthewater.com | 1.37% | 33.70x |
| texasfishingforum.com | 1.39% | 32.21x |
| netknots.com | 1.35% | 29.08x |
| thefisherman.com | 1.01% | 26.22x |
| bassmaster.com | 2.16% | 26.13x |
| westmarine.com | 1.66% | 25.17x |
| sportfishingmag.com | 4.03% | 25.11x |
| walleyecentral.com | 2.19% | 24.08x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 6.79% | 23.32x |
| Hunting | 5.32% | 12.19x |
| South Carolina Travel | 0.07% | 11.87x |
| Beach Vacations | 1.22% | 11.15x |
| Grilling | 0.92% | 11.07x |
| Cigars | 0.08% | 10.87x |
| Garden Power Equipment | 3.31% | 10.72x |
| Hobby Drones & Remote-Controlled Cars | 0.29% | 10.70x |
| Discount Shopping | 0.16% | 10.60x |
| Boating & Yachts | 16.46% | 10.49x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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