Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 39.28% 24.38x
Pontoon Boat Researchers 32.69% 21.21x
Spa and Pool Owners 28.62% 20.17x
Metal Detecting Enthusiasts 27.62% 19.83x
Power Tools Shoppers 28.29% 19.36x
Archery Enthusiasts 27.10% 18.89x
Product Manuals Researchers 26.36% 18.65x
Waterfront Vacationers 27.93% 18.65x
Home Exterior Design Enthusiasts 24.18% 18.57x
Mowing Equipment Shoppers 27.16% 18.39x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.27% 1.25x
Mens Wearhouse 0.48% 1.23x
Jos A. Bank Clothiers 0.27% 1.20x
White House Black Market 0.32% 1.17x
Express Outlets 0.01% 1.14x
Johnston and Murphy 0.40% 1.08x
Belk 0.01% 1.06x
Talbots 0.04% 1.03x
Chicos 0.05% 1.03x
Lane Bryant 0.04% 0.98x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.71% 58.79x
flwfishing.com 1.12% 53.11x
in-fisherman.com 5.88% 51.33x
worldfishingnetwork.com 1.15% 50.63x
lowrance.com 1.61% 49.67x
mudhole.com 1.23% 48.67x
rapala.com 1.95% 48.27x
gameandfishmag.com 9.56% 46.72x
theonlinefisherman.com 1.91% 41.88x
mercurymarine.com 1.24% 40.16x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 11.88% 25.44x
Rural Living 0.15% 17.51x
Home Improvement Contractor 1.38% 16.07x
Hunting 7.59% 13.81x
Golf & Boats 0.02% 13.04x
Discount Shopping 3.07% 12.83x
Survival Guides 0.28% 12.45x
Grilling 2.58% 12.24x
Boating & Yachts 19.57% 11.83x
Sports - Skiing, Snowboarding 0.02% 11.30x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male