Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 30.56% 18.02x
Pontoon Boat Researchers 29.39% 17.09x
Getting Off the Grid Travelers 25.32% 16.23x
Power Tools Shoppers 25.39% 15.93x
Product Manuals Researchers 23.86% 15.89x
Xtreme Sports Fans 26.82% 15.89x
Waterfront Vacationers 25.06% 15.84x
Spa and Pool Owners 23.05% 15.79x
RV Shoppers 25.85% 15.77x
Metal Detecting Enthusiasts 24.81% 15.64x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 3.58% 48.90x
rapala.com 1.27% 48.02x
gameandfishmag.com 6.29% 43.93x
theonlinefisherman.com 1.17% 41.98x
onthewater.com 2.70% 39.36x
saltwatersportsman.com 1.41% 33.89x
sportfishingmag.com 2.55% 33.30x
hodgesmarine.com 1.04% 33.12x
netknots.com 2.08% 32.36x
outdoorchannel.com 1.23% 29.61x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 8.08% 27.55x
Rural Living 0.03% 14.74x
Boating & Yachts 14.06% 13.46x
Grilling 1.34% 13.28x
Hunting 7.09% 12.49x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 12.28x
Discount Shopping 0.49% 12.04x
Texas Off-Roading 0.06% 11.96x
Home Improvement Contractor 0.10% 11.71x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 11.51x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male