Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 10.23% 6.97x
Mahjong Players 11.04% 6.55x
Big Box Store Jewelry Sale Shoppers 0.58% 6.49x
Online Games Enthusiasts 14.20% 5.24x
Financially Aware (COVID-19 related) 3.87% 5.23x
Men's Shoe Shoppers 2.95% 4.87x
Solitaire Players 6.11% 4.80x
Online Movie Downloaders 5.58% 4.77x
Mood Lifters Researchers 1.97% 4.67x
Videographers 5.56% 4.64x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.18x
Buckle 0.02% 1.11x
Express 0.02% 1.10x
Zumiez 0.02% 1.02x
Chicos 0.01% 1.01x
Journeys 0.02% 1.00x
Maurices 0.03% 1.00x
Urban Outfitters 0.02% 0.98x
H&M 0.01% 0.96x
Gymboree 0.02% 0.95x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is poki.com.

Website Composition Index
poki.com 15.46% 29.63x
zone.msn.com 5.66% 27.94x
wildtangent.com 1.36% 19.12x
arkadium.com 3.39% 13.34x
paper-io.com 1.10% 11.49x
microsoftcasualgames.com 1.08% 11.11x
addictinggames.com 1.68% 10.96x
crazygames.com 4.95% 10.45x
wickedlocal.com 1.77% 9.13x
questionsanswered.net 2.13% 9.05x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 23.82x
Free Online Game Players 0.29% 15.03x
RPG Games 0.48% 12.75x
Online Arcade Games 1.28% 9.05x
Nutrition & Diabetic Living 0.01% 9.02x
Weather Information 0.03% 8.99x
Credit Unions & Consumer Protection 0.03% 8.64x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 7.62x
Insurance Cluster 0.01% 7.43x
Car Keys, Locks & Remotes 0.04% 7.34x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female