Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 42.25% 21.63x
Pontoon Boat Researchers 32.16% 19.04x
Spa and Pool Owners 27.51% 18.21x
Grill Masters 26.08% 17.39x
Archery Enthusiasts 28.41% 17.21x
Home Exterior Design Enthusiasts 23.40% 16.72x
Metal Detecting Enthusiasts 29.33% 16.55x
Lawn and Home Pest Control Researchers 24.53% 16.50x
Fishing Equipment Shoppers 32.38% 16.49x
Power Tools Shoppers 28.29% 16.29x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.29x
Carhartt 0.16% 1.20x
Chicos 0.05% 1.15x
Jos A. Bank Clothiers 0.15% 1.03x
Dressbarn 0.04% 0.99x
Mens Wearhouse 0.22% 0.97x
LL Bean 0.01% 0.97x
Columbia 0.01% 0.96x
Gymboree 0.03% 0.96x
Lane Bryant 0.04% 0.95x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is bassfan.com.

Website Composition Index
bassfan.com 1.45% 110.90x
fishidy.com 1.20% 104.58x
in-fisherman.com 7.81% 89.71x
flwfishing.com 2.81% 89.07x
majorleaguefishing.com 3.37% 88.46x
mysterytacklebox.com 1.53% 87.30x
worldfishingnetwork.com 2.78% 84.76x
rapala.com 2.61% 84.18x
mudhole.com 1.66% 81.78x
gameandfishmag.com 13.43% 79.52x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 16.93% 34.05x
Rural Living 0.28% 21.17x
Home Improvement Contractor 3.05% 19.38x
Hunting 11.55% 17.36x
Grilling 4.13% 16.24x
Boating & Yachts 20.39% 15.66x
Golf & Boats 0.03% 14.70x
Discount Shopping 6.15% 14.33x
Survival Guides 0.54% 14.15x
Bird Watching 1.48% 13.57x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male