Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 41.91% 21.50x
Grill Masters 29.48% 16.58x
Spa and Pool Owners 27.18% 16.51x
Archery Enthusiasts 27.79% 16.13x
Hunters 28.73% 15.88x
Fishing Equipment Shoppers 37.01% 15.79x
Reusable Drinkware Shoppers 29.90% 15.58x
Metal Detecting Enthusiasts 28.17% 15.41x
Moving Services Shoppers 30.20% 15.06x
Yachting Enthusiasts 25.81% 14.76x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.39x
Belk 0.02% 1.28x
Eddie Bauer 0.01% 1.28x
Kate Spade 0.02% 1.12x
Lane Bryant 0.03% 1.04x
Chicos 0.04% 1.03x
Gymboree 0.02% 0.90x
Hollister 0.01% 0.90x
Aeropostale 0.02% 0.90x
The North Face 0.01% 0.88x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is bassfan.com.

Website Composition Index
bassfan.com 1.60% 110.03x
fishidy.com 1.53% 108.63x
majorleaguefishing.com 1.67% 102.61x
fishfinders.info 0.46% 101.95x
basszone.com 0.17% 97.50x
tritonboats.com 0.33% 96.89x
agfc.com 0.31% 96.57x
in-fisherman.com 8.71% 93.39x
alabamabasstrail.org 0.17% 92.33x
yamahaoutboards.com 0.50% 92.29x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 19.90% 30.94x
Rural Living 0.31% 19.10x
Home Improvement Contractor 4.05% 16.15x
Hunting 12.30% 15.70x
Grilling 4.69% 14.94x
Boating & Yachts 22.43% 14.19x
Golf & Boats 0.03% 13.06x
Survival Guides 0.61% 12.96x
Motorsports 1.53% 12.48x
Bird Watching 1.84% 12.31x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999