Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 39.71% 40.63x
Pontoon Boat Researchers 30.40% 34.61x
Spa and Pool Owners 26.12% 31.69x
Metal Detecting Enthusiasts 25.43% 31.11x
Archery Enthusiasts 26.85% 30.98x
Power Tools Shoppers 25.10% 29.88x
Mowing Equipment Shoppers 23.03% 28.95x
Grill Masters 24.80% 28.89x
Home Exterior Design Enthusiasts 21.15% 28.85x
Lawn and Home Pest Control Researchers 22.29% 28.74x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.04% 1.12x
Jos A. Bank Clothiers 0.24% 1.12x
Mens Wearhouse 0.39% 1.12x
Tommy Bahama 0.02% 1.06x
Talbots 0.03% 1.04x
Dressbarn 0.03% 1.01x
Buckle 0.08% 0.99x
Ann Taylor 0.01% 0.99x
White House Black Market 0.07% 0.96x
Free People 0.01% 0.95x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is bassfan.com.

Website Composition Index
bassfan.com 1.41% 87.70x
fishidy.com 1.11% 82.43x
flwfishing.com 2.37% 72.64x
in-fisherman.com 7.79% 71.75x
mysterytacklebox.com 1.26% 70.19x
worldfishingnetwork.com 2.35% 69.18x
majorleaguefishing.com 3.74% 69.08x
rapala.com 2.71% 68.60x
mudhole.com 1.70% 67.47x
gameandfishmag.com 13.10% 63.91x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 16.71% 39.50x
Rural Living 0.24% 25.36x
Home Improvement Contractor 2.49% 22.38x
Hunting 10.70% 20.57x
Grilling 3.76% 18.05x
Discount Shopping 5.13% 16.87x
Survival Guides 0.47% 16.76x
Boating & Yachts 21.90% 16.68x
Golf & Boats 0.02% 16.07x
Bird Watching 1.36% 15.25x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male