Dstillery Audiences

FISHING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Fishing Enthusiasts Audience

Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 41.11% 22.51x
Spa and Pool Owners 27.06% 17.84x
Grill Masters 27.72% 17.44x
Archery Enthusiasts 27.73% 17.35x
Power Tools Shoppers 25.89% 16.71x
Metal Detecting Enthusiasts 28.47% 16.70x
Fishing Equipment Shoppers 34.10% 16.69x
Hunters 28.84% 16.43x
Moving Services Shoppers 29.53% 16.15x
New Homeowners 27.76% 15.98x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.44x
LL Bean 0.01% 1.32x
Carhartt 0.27% 1.31x
Eddie Bauer 0.01% 1.23x
Ralph Lauren 0.01% 1.13x
Gymboree 0.03% 1.03x
American Eagle Outfitters 0.05% 0.97x
Lane Bryant 0.04% 0.96x
Dressbarn 0.04% 0.96x
Chicos 0.04% 0.95x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Enthusiasts audience is bassfan.com.

Website Composition Index
bassfan.com 1.41% 106.42x
fishidy.com 1.35% 104.16x
majorleaguefishing.com 1.69% 95.04x
in-fisherman.com 8.10% 88.69x
rapala.com 2.47% 83.00x
worldfishingnetwork.com 3.51% 81.81x
flwfishing.com 3.49% 81.62x
mudhole.com 1.55% 80.51x
lowrance.com 2.25% 78.87x
gameandfishmag.com 14.19% 78.58x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.

Content Affinity Composition Index
Fishing 18.28% 32.20x
Rural Living 0.31% 19.92x
Home Improvement Contractor 3.62% 17.63x
Hunting 12.84% 15.90x
Boating & Yachts 21.26% 15.46x
Golf & Boats 0.03% 15.30x
Grilling 4.69% 15.28x
Survival Guides 0.59% 13.15x
Bird Watching 1.70% 12.93x
Motorsports 1.51% 12.72x
Composition Percentage: The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male