Explore the Fishing Enthusiasts Audience
Below you'll find more information about the Fishing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Fishing Enthusiasts audience.
INTERESTS
The Fishing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Enthusiasts audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 34.95% | 19.16x |
| Pontoon Boat Researchers | 30.05% | 17.81x |
| Getting Off the Grid Travelers | 28.61% | 17.52x |
| Spa and Pool Owners | 27.57% | 16.60x |
| Power Tools Shoppers | 26.45% | 16.46x |
| Metal Detecting Enthusiasts | 26.55% | 16.28x |
| Product Manuals Researchers | 25.13% | 16.21x |
| RV Shoppers | 27.91% | 16.14x |
| Waterfront Vacationers | 26.27% | 16.09x |
| Archery Enthusiasts | 24.27% | 16.07x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Curious about what else the Fishing Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Fishing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Enthusiasts audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.43x |
| Carhartt | 0.37% | 1.40x |
| Talbots | 0.03% | 1.18x |
| Dressbarn | 0.03% | 1.17x |
| Lane Bryant | 0.04% | 1.13x |
| REI | 0.01% | 1.08x |
| Jos A. Bank Clothiers | 0.04% | 1.07x |
| Eddie Bauer | 0.02% | 1.07x |
| Aeropostale | 0.06% | 1.06x |
| Chicos | 0.04% | 1.04x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Location attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Want to find more of the Fishing Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Fishing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Enthusiasts audience is in-fisherman.com.
| Website | Composition | Index |
| in-fisherman.com | 4.06% | 43.70x |
| rapala.com | 1.40% | 42.07x |
| gameandfishmag.com | 7.32% | 39.64x |
| saltwatersportsman.com | 1.28% | 37.08x |
| theonlinefisherman.com | 1.29% | 36.82x |
| sportfishingmag.com | 1.94% | 36.65x |
| onthewater.com | 2.96% | 35.14x |
| netknots.com | 1.87% | 30.37x |
| hodgesmarine.com | 1.15% | 29.04x |
| walleyecentral.com | 1.81% | 28.80x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Web attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Want to see more of the websites the Fishing Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Enthusiasts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 9.24% | 24.82x |
| Rural Living | 0.10% | 17.61x |
| Home Improvement Contractor | 0.70% | 16.11x |
| Discount Shopping | 1.77% | 13.45x |
| Boating & Yachts | 14.79% | 13.15x |
| ISPs & Local Services | 0.02% | 12.69x |
| Grilling | 1.87% | 12.60x |
| Golf & Boats | 0.01% | 11.83x |
| Survival Guides | 0.19% | 11.62x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 11.52x |
Composition Percentage:
The overlap percentage between the Fishing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fishing Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Fishing Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Fishing Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Fishing Enthusiasts audience?
Sign Up