Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 37.02% 37.89x
Beach Supplies Shoppers 34.46% 30.95x
Gun Rights Advocates 27.13% 26.05x
Fishing Enthusiasts 25.92% 25.13x
Pontoon Boat Researchers 23.37% 24.96x
Nissan Vehicle Shoppers 23.25% 24.13x
Spa and Pool Owners 21.12% 23.96x
Model Aircraft and Rocket Hobbyists 24.13% 23.59x
Xtreme Sports Fans 22.63% 23.43x
Reusable Drinkware Shoppers 24.93% 23.33x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.52x
Carhartt 0.01% 1.43x
Jos A. Bank Clothiers 0.35% 1.35x
Buckle 0.20% 1.31x
Chicos 0.07% 1.29x
Mens Wearhouse 0.51% 1.22x
Talbots 0.05% 1.17x
White House Black Market 0.22% 1.12x
Columbia 0.01% 1.07x
Johnston and Murphy 0.13% 1.03x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is academy.com.

Website Composition Index
academy.com 2.24% 74.56x
trackerboatcenter.com 2.18% 63.62x
iboats.com 1.12% 63.22x
jannsnetcraft.com 1.18% 58.90x
flwfishing.com 1.50% 57.71x
duckhuntingchat.com 1.03% 56.38x
cabelas.com 1.95% 55.43x
personaldefenseworld.com 1.15% 55.24x
lowrance.com 2.16% 55.05x
fleetfarm.com 1.34% 54.47x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.14% 26.84x
Rural Living 0.24% 25.40x
Assorted Topics (Cooking, Games, Viral Media) 0.26% 23.29x
Fishing 9.66% 20.88x
Home Improvement Contractor 2.18% 20.52x
Hunting 9.76% 18.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.86% 17.70x
Discount Shopping 4.95% 16.98x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 16.85x
Flags & Trump 0.12% 15.81x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male