Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Beach Supplies Shoppers.

Interest Composition Index
Beach Supplies Shoppers 23.19% 16.04x
Outdoors Enthusiasts 25.46% 15.91x
Getting Off the Grid Travelers 15.91% 14.92x
Archery Enthusiasts 16.52% 13.91x
Xtreme Sports Fans 19.01% 13.54x
In-Market Car Shoppers 17.84% 13.32x
Jeep Vehicle Shoppers 15.94% 12.52x
Tractor Shoppers 19.56% 11.91x
Pontoon Boat Researchers 18.51% 11.82x
Nissan Vehicle Shoppers 16.91% 11.78x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.79x
Jos A. Bank Clothiers 0.02% 1.24x
Talbots 0.02% 1.23x
Carhartt 0.29% 1.21x
Maurices 0.05% 1.20x
Eddie Bauer 0.01% 1.16x
The Childrens Place 0.04% 1.13x
Lane Bryant 0.02% 1.01x
Old Navy 0.04% 1.00x
Chicos 0.02% 0.99x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is lancasterarchery.com.

Website Composition Index
lancasterarchery.com 1.22% 31.47x
catfish1.com 1.02% 30.83x
bdoutdoors.com 1.23% 28.68x
duckhuntingchat.com 1.11% 28.17x
huntingnet.com 1.92% 24.10x
walleyecentral.com 1.47% 23.73x
michigan-sportsman.com 2.67% 23.64x
saltwatersportsman.com 1.02% 23.29x
archerytalk.com 3.45% 22.48x
gunbroker.com 1.47% 22.27x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 28.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.74% 16.43x
Fishing 2.56% 15.65x
Hunting 4.81% 13.96x
Gun Enthusiast - Rifles & Ammo 2.73% 13.38x
Rural Living 0.03% 13.33x
Gun Enthusiast - Hunting & Self Defense 5.11% 10.18x
Auto Body Upkeep & Repair Researchers 0.09% 9.60x
Trucking 1.25% 9.32x
Fire Fighting 0.08% 8.36x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male