Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 34.44% 22.87x
Beach Supplies Shoppers 30.43% 20.82x
Gun Rights Advocates 26.95% 16.71x
Pontoon Boat Researchers 23.07% 15.86x
Xtreme Sports Fans 23.18% 15.59x
Nissan Vehicle Shoppers 20.19% 15.45x
Nascar Fans 21.07% 15.30x
Mowing Equipment Shoppers 21.35% 14.87x
Affordable Hotel Bookers 21.00% 14.83x
Tractor Shoppers 24.25% 14.81x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.64x
Carhartt 0.07% 1.53x
Talbots 0.03% 1.20x
Jos A. Bank Clothiers 0.06% 1.16x
Chicos 0.04% 1.11x
Eddie Bauer 0.02% 1.11x
White House Black Market 0.07% 1.05x
REI 0.01% 1.03x
Lane Bryant 0.03% 1.02x
Buckle 0.06% 1.02x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is trackerboatcenter.com.

Website Composition Index
trackerboatcenter.com 1.46% 44.67x
rapala.com 1.22% 35.68x
duckhuntingchat.com 1.01% 33.98x
vortexoptics.com 1.38% 30.99x
brownells.com 1.80% 30.82x
loweboats.com 1.03% 29.61x
harborfreight.com 3.82% 29.36x
campingworld.com 1.07% 29.36x
westmarine.com 7.21% 28.98x
sportsmanswarehouse.com 3.47% 28.62x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 21.18x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 19.33x
Rural Living 0.11% 18.11x
Fishing 6.17% 17.02x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.88x
Home Improvement Contractor 0.86% 15.59x
Hunting 7.87% 14.07x
Discount Shopping 2.02% 13.18x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.34% 13.00x
Texas Off-Roading 0.09% 11.61x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male