Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 5 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 33.52% 18.38x
Beach Supplies Shoppers 28.85% 15.45x
Gun Rights Advocates 27.38% 14.10x
Getting Off the Grid Travelers 21.96% 13.45x
Xtreme Sports Fans 22.32% 12.59x
Tractor Shoppers 22.54% 12.46x
Hunters 21.58% 12.30x
Pontoon Boat Researchers 20.75% 12.30x
Nascar Fans 20.95% 11.94x
Mowing Equipment Shoppers 19.60% 11.67x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.43x
Carhartt 0.35% 1.32x
Talbots 0.03% 1.19x
Dressbarn 0.03% 1.16x
Jos A. Bank Clothiers 0.03% 1.04x
Lane Bryant 0.03% 1.03x
Chicos 0.04% 0.93x
Ralph Lauren 0.01% 0.93x
Eddie Bauer 0.02% 0.93x
Buckle 0.04% 0.90x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is trackerboatcenter.com.

Website Composition Index
trackerboatcenter.com 1.32% 40.06x
rapala.com 1.20% 33.37x
duckhuntingchat.com 1.34% 31.95x
shotgunworld.com 1.44% 30.28x
lancasterarchery.com 1.08% 29.72x
vortexoptics.com 1.11% 28.73x
brownells.com 1.59% 27.48x
westmarine.com 5.60% 27.19x
harborfreight.com 2.76% 26.34x
sportsmanswarehouse.com 2.76% 26.07x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 17.85x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 17.57x
Fishing 5.70% 15.49x
Rural Living 0.08% 14.77x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.69x
Home Improvement Contractor 0.56% 13.16x
Hunting 8.98% 13.07x
Texas Off-Roading 0.08% 11.21x
Discount Shopping 1.45% 11.10x
Gun Enthusiast - Rifles & Ammo 9.62% 11.04x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male