Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 44.26% 22.70x
Reusable Drinkware Shoppers 32.26% 16.81x
Fishing Enthusiasts 30.99% 15.79x
Gun Rights Advocates 30.87% 15.74x
First Aid Researchers 26.70% 15.71x
Spa and Pool Owners 25.43% 15.45x
Getting Off the Grid Travelers 38.31% 15.26x
Nascar Fans 22.06% 15.05x
In-Market Car Shoppers 26.35% 14.70x
Moving Services Shoppers 28.42% 14.17x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.44x
Carhartt 0.21% 1.29x
Eddie Bauer 0.01% 1.26x
Lane Bryant 0.03% 1.11x
Joe's Jeans 0.00% 1.11x
Talbots 0.03% 1.09x
Chicos 0.04% 1.07x
Tommy Bahama 0.02% 1.06x
Dressbarn 0.03% 1.00x
Kate Spade 0.02% 0.95x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is tackledirect.com.

Website Composition Index
tackledirect.com 0.04% 71.18x
landbigfish.com 0.05% 70.76x
lipseysguns.com 0.02% 69.75x
mathewsinc.com 0.06% 69.51x
bluewateryachtsales.com 0.02% 69.04x
redneckblinds.com 0.03% 68.69x
overstockbait.com 0.12% 68.21x
centerfiresystems.com 0.06% 67.87x
briley.com 0.01% 67.55x
loaddata.com 0.02% 67.13x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.36% 22.74x
ISPs & Local Services 0.27% 18.86x
Fishing 11.51% 17.90x
Home Improvement Contractor 4.00% 15.92x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.45% 15.83x
Hunting 11.65% 14.86x
Flags & Trump 0.17% 14.45x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.63% 13.50x
Discount Shopping 8.94% 13.19x
Holiday Gifts 1.25% 12.28x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999