Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 4 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 29.00% 16.77x
Beach Supplies Shoppers 23.48% 13.57x
Getting Off the Grid Travelers 19.01% 13.02x
Tractor Shoppers 20.82% 12.21x
Xtreme Sports Fans 20.57% 11.77x
Hunters 18.73% 11.26x
Archery Enthusiasts 16.99% 11.22x
Quads and ATV Enthusiasts 18.55% 11.19x
Pontoon Boat Researchers 19.71% 11.05x
In-Market Car Shoppers 18.52% 10.56x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.26x
Mens Wearhouse 0.01% 1.14x
The Childrens Place 0.01% 1.10x
Journeys 0.01% 1.09x
Maurices 0.01% 1.02x
Victoria's Secret 0.01% 1.00x
Old Navy 0.01% 0.94x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.11% 31.85x
duckhuntingchat.com 1.22% 28.66x
shotgunworld.com 2.26% 27.32x
catfish1.com 1.63% 26.82x
lancasterarchery.com 1.43% 25.76x
westmarine.com 2.09% 22.60x
huntingnet.com 2.41% 22.44x
longrangehunting.com 2.00% 21.95x
shootersforum.com 1.84% 21.76x
remington.com 2.43% 21.52x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Fishing.

Content Affinity Composition Index
Fishing 4.53% 15.05x
Hunting 7.22% 14.65x
Gun Enthusiast - Rifles & Ammo 10.34% 12.54x
Texas Off-Roading 0.04% 11.59x
Home Improvement Contractor 0.05% 11.12x
Gun Enthusiast - Hunting & Self Defense 11.92% 9.90x
Rural Living 0.02% 9.58x
Garden Power Equipment 3.66% 8.59x
Trucking 3.26% 8.25x
Grilling 0.73% 8.16x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male