Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 2 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 26.49% 31.18x
Getting Off the Grid Travelers 16.25% 24.69x
Archery Enthusiasts 15.58% 23.44x
Beach Supplies Shoppers 20.92% 23.20x
Hunters 17.83% 21.45x
In-Market Car Shoppers 15.73% 20.52x
Tractor Shoppers 17.53% 19.80x
Xtreme Sports Fans 15.95% 19.10x
GMC Vehicle Shopper 14.45% 18.96x
Work Boots & Safety Footwear Shoppers 13.02% 18.59x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 2.90x
American Eagle Outfitters 0.02% 2.32x
Carhartt 0.08% 1.41x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is duckhuntingchat.com.

Website Composition Index
duckhuntingchat.com 1.33% 31.05x
lancasterarchery.com 1.90% 30.23x
shotgunworld.com 2.36% 29.98x
go2gbo.com 1.06% 28.35x
bdoutdoors.com 1.10% 28.18x
huntingnet.com 2.14% 26.66x
catfish1.com 1.05% 26.63x
savagearms.com 1.05% 26.05x
archerytalk.com 3.71% 25.24x
shootersforum.com 1.59% 24.25x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Hunting.

Content Affinity Composition Index
Hunting 5.34% 23.01x
Fishing 3.01% 19.89x
Rural Living 0.05% 18.54x
Gun Enthusiast - Rifles & Ammo 7.00% 18.44x
Gun Enthusiast - Hunting & Self Defense 9.18% 15.01x
Trucking 2.03% 11.53x
Garden Power Equipment 1.05% 10.81x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.75% 9.81x
Police Gear 0.45% 9.47x
Auto Enthusiast Information Researchers 2.11% 9.15x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male