Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 26.81% 16.55x
Beach Supplies Shoppers 25.21% 14.34x
Getting Off the Grid Travelers 16.75% 13.69x
Archery Enthusiasts 17.87% 13.38x
Xtreme Sports Fans 19.42% 12.33x
In-Market Car Shoppers 18.61% 12.05x
Tractor Shoppers 19.92% 11.69x
Pontoon Boat Researchers 20.03% 11.69x
Quads and ATV Enthusiasts 19.29% 11.27x
Jeep Vehicle Shoppers 16.26% 11.24x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.33x
Lululemon 0.01% 1.33x
Maurices 0.06% 1.31x
Carhartt 0.32% 1.29x
Talbots 0.02% 1.28x
Jos A. Bank Clothiers 0.02% 1.20x
Coach 0.01% 1.10x
White House Black Market 0.02% 1.07x
Old Navy 0.04% 1.05x
Michael Kors 0.01% 1.05x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.07% 35.42x
shotgunworld.com 1.06% 32.16x
duckhuntingchat.com 1.06% 29.24x
catfish1.com 1.45% 29.14x
bdoutdoors.com 1.55% 28.29x
lancasterarchery.com 1.78% 28.00x
huntingnet.com 1.66% 25.38x
michigan-sportsman.com 2.63% 23.36x
shootersforum.com 1.32% 23.21x
walleyecentral.com 1.92% 23.09x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 21.87x
Hunting 4.51% 14.71x
Fishing 3.06% 14.68x
Gun Enthusiast - Rifles & Ammo 4.95% 13.29x
Rural Living 0.05% 13.19x
Gun Enthusiast - Hunting & Self Defense 6.55% 10.73x
Auctions & Repossessions 0.02% 9.31x
Yard Structures 0.03% 9.08x
Health & Safety Compliance 0.03% 8.65x
Trucking 1.88% 8.63x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male