Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Beach Supplies Shoppers.

Interest Composition Index
Beach Supplies Shoppers 24.19% 12.39x
Getting Off the Grid Travelers 8.12% 12.26x
Vacation Rental Accommodation Researchers 3.52% 10.74x
Archery Enthusiasts 11.13% 10.26x
Hunters 14.24% 9.80x
Jeep Vehicle Shoppers 12.88% 9.78x
Xtreme Sports Fans 14.07% 9.72x
Aftermarket Accessories Shoppers 9.77% 9.61x
Nissan Vehicle Shoppers 15.46% 9.24x
Tractor Shoppers 16.76% 9.23x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.59x
Gymboree 0.02% 1.15x
Old Navy 0.02% 1.14x
Maurices 0.03% 1.03x
American Eagle Outfitters 0.01% 1.00x
Mens Wearhouse 0.01% 0.98x
Journeys 0.01% 0.77x
Zumiez 0.01% 0.68x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 1.16% 17.69x
archerytalk.com 2.24% 16.16x
ifish.net 1.01% 15.91x
atv.com 1.21% 13.69x
24hourcampfire.com 1.11% 13.19x
rokslide.com 1.41% 13.10x
smartmarineguide.com 2.20% 12.32x
eregulations.com 2.92% 12.10x
boatingmag.com 1.14% 11.14x
lake-link.com 1.43% 11.05x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.07% 19.35x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.32% 12.67x
Fishing 1.62% 11.27x
Hunting 2.49% 10.01x
Gun Enthusiast - Rifles & Ammo 0.44% 8.38x
Auto Body Upkeep & Repair Researchers 0.04% 7.96x
Fire Fighting 0.02% 7.57x
Gun Enthusiast - Hunting & Self Defense 2.47% 6.54x
Motorsports 0.13% 6.41x
Trucking 0.39% 6.35x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male