Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 27.28% 13.55x
Beach Supplies Shoppers 24.27% 11.62x
Tractor Shoppers 19.92% 10.21x
Getting Off the Grid Travelers 17.96% 10.04x
Xtreme Sports Fans 19.44% 9.96x
Pontoon Boat Researchers 19.71% 9.38x
Archery Enthusiasts 16.12% 9.36x
Quads and ATV Enthusiasts 19.01% 9.30x
Hunters 17.32% 9.21x
In-Market Car Shoppers 17.86% 9.16x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.24x
Mens Wearhouse 0.01% 1.12x
Chicos 0.01% 1.06x
The Childrens Place 0.01% 1.01x
Maurices 0.02% 0.94x
Old Navy 0.01% 0.88x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.31% 28.34x
duckhuntingchat.com 1.19% 25.61x
shotgunworld.com 1.88% 24.68x
lancasterarchery.com 1.78% 24.07x
bdoutdoors.com 1.38% 22.42x
catfish1.com 1.61% 21.91x
huntingnet.com 2.24% 20.49x
westmarine.com 1.56% 20.17x
longrangehunting.com 1.95% 20.01x
shootersforum.com 1.64% 19.87x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 12.81x
Hunting 6.16% 11.86x
Fishing 4.12% 11.83x
Gun Enthusiast - Rifles & Ammo 9.23% 10.65x
Home Improvement Contractor 0.03% 8.54x
Gun Enthusiast - Hunting & Self Defense 10.07% 8.16x
Sports - Golf, Hunting, Fishing 0.10% 8.01x
Trucking 3.01% 7.16x
Texas Off-Roading 0.02% 6.99x
Garden Power Equipment 2.67% 6.94x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male