Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 35.39% 21.97x
Beach Supplies Shoppers 33.68% 19.38x
Gun Rights Advocates 26.79% 15.69x
Pontoon Boat Researchers 23.91% 15.51x
Nissan Vehicle Shoppers 22.08% 15.33x
Nascar Fans 22.26% 14.89x
Xtreme Sports Fans 23.32% 14.82x
Fishing Enthusiasts 23.68% 14.73x
Mowing Equipment Shoppers 21.60% 14.63x
Spa and Pool Owners 20.51% 14.45x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.47x
Jos A. Bank Clothiers 0.29% 1.33x
Buckle 0.26% 1.29x
White House Black Market 0.32% 1.23x
Mens Wearhouse 0.44% 1.20x
Express Outlets 0.01% 1.13x
Johnston and Murphy 0.39% 1.10x
Talbots 0.04% 1.06x
Lane Bryant 0.04% 1.02x
Chicos 0.05% 0.93x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is academy.com.

Website Composition Index
academy.com 1.15% 43.96x
trackerboatcenter.com 1.83% 41.40x
lowrance.com 1.49% 38.58x
cabelas.com 1.33% 35.97x
rapala.com 1.50% 33.50x
majorleaguefishing.com 1.13% 32.92x
mercurymarine.com 1.16% 32.72x
floridasportsman.com 1.10% 32.45x
brownells.com 2.50% 29.30x
savagearms.com 1.40% 28.53x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 18.11x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 16.23x
Rural Living 0.13% 15.84x
Fishing 6.74% 14.53x
Home Improvement Contractor 1.19% 13.92x
Hunting 6.99% 12.81x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.62x
Discount Shopping 2.79% 11.73x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.48% 11.63x
Texas Off-Roading 0.11% 10.64x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male