Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 41.88% 42.85x
Beach Supplies Shoppers 40.64% 33.92x
Gun Rights Advocates 30.00% 29.35x
Fishing Enthusiasts 28.42% 28.67x
Pontoon Boat Researchers 24.80% 28.24x
Spa and Pool Owners 23.24% 28.20x
Reusable Drinkware Shoppers 28.30% 28.17x
Model Aircraft and Rocket Hobbyists 25.03% 27.87x
Nascar Fans 22.32% 26.89x
Casual Dining Restaurant Researchers 20.78% 26.83x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.78x
Jos A. Bank Clothiers 0.27% 1.26x
Buckle 0.10% 1.23x
Talbots 0.03% 1.19x
Mens Wearhouse 0.39% 1.12x
Dressbarn 0.03% 1.10x
Chicos 0.04% 1.10x
Free People 0.01% 1.01x
White House Black Market 0.07% 1.00x
Tommy Bahama 0.01% 0.94x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is academy.com.

Website Composition Index
academy.com 2.87% 80.02x
guns.com 1.10% 69.37x
trackerboatcenter.com 2.10% 69.20x
iboats.com 1.34% 68.80x
jannsnetcraft.com 1.21% 63.49x
duckhuntingchat.com 1.09% 62.36x
lowrance.com 2.03% 60.69x
flwfishing.com 1.84% 59.54x
personaldefenseworld.com 1.44% 58.88x
fleetfarm.com 1.66% 57.98x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.27% 28.84x
ISPs & Local Services 0.15% 28.19x
Assorted Topics (Cooking, Games, Viral Media) 0.28% 24.04x
Fishing 10.00% 23.64x
Home Improvement Contractor 2.50% 22.47x
Hunting 10.79% 20.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.98% 19.27x
Discount Shopping 5.59% 18.39x
Flags & Trump 0.13% 17.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 17.19x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male