Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 44.50% 24.17x
Reusable Drinkware Shoppers 31.59% 17.21x
Fishing Enthusiasts 30.27% 16.65x
Gun Rights Advocates 31.84% 16.53x
Getting Off the Grid Travelers 37.96% 16.37x
Spa and Pool Owners 25.00% 16.32x
First Aid Researchers 25.42% 16.29x
Nascar Fans 22.71% 15.93x
In-Market Car Shoppers 24.47% 15.39x
Moving Services Shoppers 27.41% 14.77x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.34x
Carhartt 0.24% 1.33x
Express Outlets 0.00% 1.29x
Eddie Bauer 0.02% 1.17x
Chicos 0.05% 1.14x
LL Bean 0.01% 1.14x
Columbia 0.01% 1.08x
Dressbarn 0.04% 1.01x
Old Navy 0.05% 0.99x
Lane Bryant 0.04% 0.97x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is yeticoolers.com.

Website Composition Index
yeticoolers.com 1.05% 88.53x
academy.com 4.14% 78.52x
trackerboatcenter.com 1.86% 66.58x
guns.com 1.49% 66.49x
iboats.com 1.75% 64.34x
outdoorhub.com 1.16% 61.43x
lowrance.com 1.80% 59.58x
bushnell.com 1.09% 57.97x
rapala.com 1.60% 56.45x
personaldefenseworld.com 1.94% 56.12x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.39% 23.49x
ISPs & Local Services 0.25% 20.59x
Fishing 11.17% 19.10x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.41% 17.46x
Home Improvement Contractor 3.68% 17.06x
Hunting 13.08% 15.63x
Flags & Trump 0.16% 14.91x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.58% 14.56x
Discount Shopping 8.30% 13.99x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.08% 12.76x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female