Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 29.66% 17.26x
Beach Supplies Shoppers 24.86% 14.12x
Gun Rights Advocates 25.97% 13.75x
Getting Off the Grid Travelers 19.69% 12.71x
Tractor Shoppers 21.49% 12.41x
Xtreme Sports Fans 21.14% 12.17x
Hunters 19.49% 11.71x
Pontoon Boat Researchers 19.02% 11.30x
Archery Enthusiasts 16.61% 11.26x
Quads and ATV Enthusiasts 19.03% 10.89x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.35x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.69x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is duckhuntingchat.com.

Website Composition Index
duckhuntingchat.com 1.40% 29.38x
catfish1.com 1.13% 27.59x
shotgunworld.com 2.42% 27.08x
lancasterarchery.com 1.33% 27.01x
bdoutdoors.com 1.11% 24.67x
go2gbo.com 1.06% 24.60x
westmarine.com 3.38% 23.66x
huntingnet.com 2.81% 22.68x
remington.com 3.52% 22.10x
longrangehunting.com 2.05% 22.09x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Fishing.

Content Affinity Composition Index
Fishing 4.87% 16.87x
Hunting 8.26% 14.76x
Texas Off-Roading 0.07% 13.36x
Gun Enthusiast - Rifles & Ammo 10.02% 12.79x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 11.63x
Rural Living 0.02% 10.78x
Gun Enthusiast - Hunting & Self Defense 12.62% 9.89x
Garden Power Equipment 4.60% 9.27x
Boating & Yachts 9.54% 9.19x
Grilling 0.88% 8.84x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male