Explore the Fishing Equipment Shoppers Audience
Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.
INTERESTS
The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 44.50% | 24.17x |
| Reusable Drinkware Shoppers | 31.59% | 17.21x |
| Fishing Enthusiasts | 30.27% | 16.65x |
| Gun Rights Advocates | 31.84% | 16.53x |
| Getting Off the Grid Travelers | 37.96% | 16.37x |
| Spa and Pool Owners | 25.00% | 16.32x |
| First Aid Researchers | 25.42% | 16.29x |
| Nascar Fans | 22.71% | 15.93x |
| In-Market Car Shoppers | 24.47% | 15.39x |
| Moving Services Shoppers | 27.41% | 14.77x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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APPAREL RETAILERS
The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.34x |
| Carhartt | 0.24% | 1.33x |
| Express Outlets | 0.00% | 1.29x |
| Eddie Bauer | 0.02% | 1.17x |
| Chicos | 0.05% | 1.14x |
| LL Bean | 0.01% | 1.14x |
| Columbia | 0.01% | 1.08x |
| Dressbarn | 0.04% | 1.01x |
| Old Navy | 0.05% | 0.99x |
| Lane Bryant | 0.04% | 0.97x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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WEBSITES
The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is yeticoolers.com.
| Website | Composition | Index |
| yeticoolers.com | 1.05% | 88.53x |
| academy.com | 4.14% | 78.52x |
| trackerboatcenter.com | 1.86% | 66.58x |
| guns.com | 1.49% | 66.49x |
| iboats.com | 1.75% | 64.34x |
| outdoorhub.com | 1.16% | 61.43x |
| lowrance.com | 1.80% | 59.58x |
| bushnell.com | 1.09% | 57.97x |
| rapala.com | 1.60% | 56.45x |
| personaldefenseworld.com | 1.94% | 56.12x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.39% | 23.49x |
| ISPs & Local Services | 0.25% | 20.59x |
| Fishing | 11.17% | 19.10x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.41% | 17.46x |
| Home Improvement Contractor | 3.68% | 17.06x |
| Hunting | 13.08% | 15.63x |
| Flags & Trump | 0.16% | 14.91x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 1.58% | 14.56x |
| Discount Shopping | 8.30% | 13.99x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.08% | 12.76x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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DEMOGRAPHICS
The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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