Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 28.54% 16.53x
Beach Supplies Shoppers 24.86% 14.30x
Getting Off the Grid Travelers 18.49% 12.62x
Tractor Shoppers 21.31% 12.31x
Xtreme Sports Fans 19.89% 12.18x
In-Market Car Shoppers 19.82% 11.64x
Archery Enthusiasts 17.26% 11.62x
Pontoon Boat Researchers 20.10% 11.61x
Quads and ATV Enthusiasts 20.26% 11.31x
Hunters 19.76% 11.23x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.47x
Carhartt 0.17% 1.28x
White House Black Market 0.01% 1.23x
Chicos 0.01% 1.18x
The Childrens Place 0.01% 1.08x
Mens Wearhouse 0.01% 0.97x
Victoria's Secret 0.01% 0.91x
Old Navy 0.01% 0.80x
Journeys 0.01% 0.71x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.00% 29.45x
lancasterarchery.com 1.67% 26.88x
shotgunworld.com 1.51% 25.57x
bdoutdoors.com 1.10% 23.44x
huntingnet.com 1.76% 22.14x
catfish1.com 1.11% 21.59x
savagearms.com 1.64% 21.35x
shootersforum.com 1.18% 21.13x
thehighroad.org 1.73% 21.01x
archerytalk.com 3.43% 20.96x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Hunting.

Content Affinity Composition Index
Hunting 5.52% 13.16x
Texas Off-Roading 0.02% 12.71x
Fishing 3.07% 12.71x
Gun Enthusiast - Rifles & Ammo 7.44% 12.13x
Rural Living 0.01% 10.89x
Home Improvement Contractor 0.01% 9.53x
Sports - Golf, Hunting, Fishing 0.07% 9.45x
Gun Enthusiast - Hunting & Self Defense 8.28% 9.30x
Trucking 2.35% 7.72x
Garden Power Equipment 1.75% 7.39x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male