Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 30.21% 16.36x
Beach Supplies Shoppers 25.38% 13.88x
Getting Off the Grid Travelers 19.31% 13.77x
Archery Enthusiasts 19.51% 12.96x
Xtreme Sports Fans 20.38% 12.01x
Tractor Shoppers 20.63% 11.57x
In-Market Car Shoppers 19.09% 11.52x
Hunters 19.58% 11.26x
Pontoon Boat Researchers 20.98% 11.17x
Quads and ATV Enthusiasts 20.07% 10.88x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.37x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.27% 37.75x
shotgunworld.com 1.83% 34.03x
duckhuntingchat.com 1.19% 32.99x
bdoutdoors.com 1.31% 31.09x
catfish1.com 1.38% 30.27x
lancasterarchery.com 1.71% 30.12x
go2gbo.com 1.05% 30.01x
thehighroad.org 1.88% 28.50x
huntingnet.com 1.90% 27.96x
archerytalk.com 3.27% 26.49x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 17.29x
Hunting 5.17% 16.01x
Fishing 3.39% 15.70x
Gun Enthusiast - Rifles & Ammo 7.06% 14.46x
Rural Living 0.05% 12.00x
Gun Enthusiast - Hunting & Self Defense 8.34% 11.42x
Airsoft & Paintball Equipment 0.05% 10.35x
Construction Apparel 0.05% 9.06x
Yard Structures 0.08% 8.90x
Auctions & Repossessions 0.05% 8.69x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male