Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 45.84% 22.74x
Gun Rights Advocates 32.93% 16.60x
Reusable Drinkware Shoppers 32.06% 16.20x
Spa and Pool Owners 26.14% 15.99x
Fishing Enthusiasts 30.74% 15.91x
Pontoon Boat Researchers 26.90% 15.66x
First Aid Researchers 26.76% 15.51x
Nascar Fans 24.30% 15.44x
In-Market Car Shoppers 26.79% 14.46x
Beach Supplies Shoppers 57.41% 14.41x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.56x
Express Outlets 0.00% 1.44x
Carhartt 0.27% 1.34x
Jos A. Bank Clothiers 0.15% 1.14x
Dressbarn 0.05% 1.04x
Chicos 0.05% 1.03x
LL Bean 0.01% 1.03x
Mens Wearhouse 0.20% 1.00x
Madewell 0.02% 0.99x
The North Face 0.02% 0.98x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is academy.com.

Website Composition Index
academy.com 3.26% 51.59x
trackerboatcenter.com 1.89% 45.54x
guns.com 1.25% 43.62x
iboats.com 1.49% 43.53x
lowrance.com 1.73% 43.17x
jannsnetcraft.com 1.03% 41.75x
duckhuntingchat.com 1.02% 39.68x
rapala.com 1.78% 37.78x
outdoorhub.com 1.06% 37.69x
fleetfarm.com 1.89% 36.95x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.34% 24.04x
ISPs & Local Services 0.20% 22.77x
Fishing 10.51% 20.36x
Assorted Topics (Cooking, Games, Viral Media) 0.35% 20.06x
Home Improvement Contractor 3.17% 18.87x
Hunting 12.16% 17.45x
Flags & Trump 0.15% 15.88x
Discount Shopping 7.12% 15.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.27% 14.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 14.30x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female