Dstillery Audiences

FISHING EQUIPMENT SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Fishing Equipment Shoppers Audience

Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing Equipment Shoppers audience is Beach Supplies Shoppers.

Interest Composition Index
Beach Supplies Shoppers 24.15% 13.36x
Getting Off the Grid Travelers 12.94% 12.54x
In-Market Car Shoppers 18.03% 11.62x
Archery Enthusiasts 14.49% 11.28x
Xtreme Sports Fans 17.63% 11.18x
Jeep Vehicle Shoppers 14.89% 11.05x
Vacation Rental Accommodation Researchers 5.59% 10.52x
GMC Vehicle Shopper 16.67% 10.06x
Tractor Shoppers 17.01% 10.04x
Nissan Vehicle Shoppers 16.13% 10.01x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.36x
Carhartt 0.14% 1.15x
Buckle 0.01% 1.09x
Banana Republic 0.01% 1.06x
Gap 0.01% 1.01x
Maurices 0.03% 0.99x
Chicos 0.01% 0.99x
American Eagle Outfitters 0.01% 0.97x
Victoria's Secret 0.02% 0.97x
White House Black Market 0.01% 0.96x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is texasfishingforum.com.

Website Composition Index
texasfishingforum.com 1.08% 31.03x
catfish1.com 1.05% 26.96x
bdoutdoors.com 1.22% 24.47x
michigan-sportsman.com 1.67% 21.23x
huntingnet.com 1.31% 20.38x
walleyecentral.com 1.35% 19.63x
budsgunshop.com 1.91% 18.79x
archerytalk.com 2.43% 18.56x
sportsmansguide.com 3.45% 18.49x
trapshooters.com 1.05% 17.91x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.10% 22.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.88% 15.73x
Fishing 2.51% 13.39x
Hunting 3.46% 11.91x
Gun Enthusiast - Rifles & Ammo 1.52% 11.37x
Fire Fighting 0.06% 8.57x
Gun Enthusiast - Hunting & Self Defense 4.06% 8.37x
Trucking 0.80% 7.80x
Farming & Agriculture 0.16% 7.59x
Paper & Packaging 0.02% 7.17x
Composition Percentage: The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male