Explore the Fishing Equipment Shoppers Audience
Below you'll find more information about the Fishing Equipment Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Fishing Equipment Shoppers audience.
INTERESTS
The Fishing Equipment Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing Equipment Shoppers audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 35.39% | 21.97x |
| Beach Supplies Shoppers | 33.68% | 19.38x |
| Gun Rights Advocates | 26.79% | 15.69x |
| Pontoon Boat Researchers | 23.91% | 15.51x |
| Nissan Vehicle Shoppers | 22.08% | 15.33x |
| Nascar Fans | 22.26% | 14.89x |
| Xtreme Sports Fans | 23.32% | 14.82x |
| Fishing Enthusiasts | 23.68% | 14.73x |
| Mowing Equipment Shoppers | 21.60% | 14.63x |
| Spa and Pool Owners | 20.51% | 14.45x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Interest attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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APPAREL RETAILERS
The Fishing Equipment Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing Equipment Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.47x |
| Jos A. Bank Clothiers | 0.29% | 1.33x |
| Buckle | 0.26% | 1.29x |
| White House Black Market | 0.32% | 1.23x |
| Mens Wearhouse | 0.44% | 1.20x |
| Express Outlets | 0.01% | 1.13x |
| Johnston and Murphy | 0.39% | 1.10x |
| Talbots | 0.04% | 1.06x |
| Lane Bryant | 0.04% | 1.02x |
| Chicos | 0.05% | 0.93x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Location attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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WEBSITES
The Fishing Equipment Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing Equipment Shoppers audience is academy.com.
| Website | Composition | Index |
| academy.com | 1.15% | 43.96x |
| trackerboatcenter.com | 1.83% | 41.40x |
| lowrance.com | 1.49% | 38.58x |
| cabelas.com | 1.33% | 35.97x |
| rapala.com | 1.50% | 33.50x |
| majorleaguefishing.com | 1.13% | 32.92x |
| mercurymarine.com | 1.16% | 32.72x |
| floridasportsman.com | 1.10% | 32.45x |
| brownells.com | 2.50% | 29.30x |
| savagearms.com | 1.40% | 28.53x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Web attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing Equipment Shoppers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.07% | 18.11x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.16% | 16.23x |
| Rural Living | 0.13% | 15.84x |
| Fishing | 6.74% | 14.53x |
| Home Improvement Contractor | 1.19% | 13.92x |
| Hunting | 6.99% | 12.81x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 12.62x |
| Discount Shopping | 2.79% | 11.73x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.48% | 11.63x |
| Texas Off-Roading | 0.11% | 10.64x |
Composition Percentage:
The overlap percentage between the Fishing Equipment Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fishing Equipment Shoppers audience to the internet population.
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DEMOGRAPHICS
The Fishing Equipment Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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