Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.8 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 38.60% 21.08x
Competitive Sports Participants 38.71% 20.22x
Mens Business Clothes Shoppers 38.21% 18.88x
Indoor Cycling & Spinning Enthusiasts 33.68% 18.68x
Cycling Enthusiasts 34.98% 17.95x
Online Exercise Class Users 34.85% 17.05x
Swimming Enthusiasts 34.63% 16.93x
Fitness Enthusiasts 30.31% 16.84x
Vacation Rental Accommodation Researchers 33.55% 16.78x
Tutoring Resources Researchers 38.16% 16.72x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.84x
Bonobos 0.01% 1.70x
REI 0.02% 1.67x
American Apparel 0.03% 1.57x
Urban Outfitters 0.04% 1.56x
Lululemon 0.04% 1.52x
Free People 0.03% 1.50x
The North Face 0.02% 1.45x
Armani 0.02% 1.34x
LOFT 0.07% 1.32x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is performancebike.com.

Website Composition Index
performancebike.com 1.25% 37.83x
marathonguide.com 1.54% 36.59x
connect.garmin.com 3.08% 35.69x
mapmyrun.com 5.62% 35.18x
mapmyride.com 2.56% 35.09x
plotaroute.com 1.33% 34.96x
traillink.com 7.93% 34.82x
bikereg.com 1.89% 34.25x
ironman.com 1.48% 32.61x
trifind.com 1.37% 32.50x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 23.23% 18.49x
US Cycling 10.32% 13.98x
Backpacking 5.34% 13.52x
Sports - Skiing, Snowboarding 0.01% 12.71x
Winter Sports & Gear 1.77% 11.81x
Active Lifestyle Enthusiasts 0.06% 11.76x
Colorado Snow 1.98% 11.19x
Lacrosse College Athletics 0.82% 11.07x
Illinois College Sports 0.25% 10.93x
Crossfit & Obstacle Race Enthusiasts 2.38% 10.89x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male