Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 3 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 39.52% 54.54x
Competitive Sports Participants 38.68% 53.48x
Indoor Cycling & Spinning Enthusiasts 36.24% 46.84x
Cycling Enthusiasts 34.66% 45.07x
Elite Cycling Gear Shoppers 32.27% 37.93x
Mens Business Clothes Shoppers 30.41% 37.31x
Rock Climbing Enthusiasts 29.08% 36.30x
Fitness Enthusiasts 26.20% 35.82x
Competitive Tri-Athletes 34.87% 35.30x
Swimming Enthusiasts 25.17% 34.22x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Everlane.

Location Composition Index
Everlane 0.01% 2.50x
Patagonia 0.03% 2.10x
Bonobos 0.10% 2.04x
Calvin Klein 0.01% 1.98x
REI 0.04% 1.83x
Supreme 0.02% 1.80x
The North Face 0.04% 1.79x
Eddie Bauer 0.03% 1.73x
Club Monaco 0.03% 1.67x
LL Bean 0.01% 1.65x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 4.25% 81.11x
mapmyfitness.com 1.26% 79.82x
onlineraceresults.com 2.91% 75.74x
baa.org 1.69% 75.20x
bikenashbar.com 2.81% 74.86x
marathonguide.com 3.25% 73.98x
trainerroad.com 1.03% 73.86x
thisrunnersrecipes.com 1.08% 70.83x
velonews.com 1.60% 70.75x
gmap-pedometer.com 1.63% 68.63x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 39.93% 30.43x
Backpacking 11.49% 22.03x
US Cycling 17.81% 21.55x
Home Décor, Furniture, & Decorating 0.04% 19.30x
Winter Sports & Gear 3.59% 18.95x
Sports - Skiing, Snowboarding 0.03% 18.31x
Active Lifestyle Enthusiasts 0.15% 15.67x
Crossfit & Obstacle Race Enthusiasts 4.64% 14.52x
National Parks 3.48% 13.63x
San Francisco Tourism 2.05% 13.55x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male