Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.5 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 22.37% 10.82x
Elite Cycling Gear Shoppers 11.61% 6.92x
Competitive Tri-Athletes 13.80% 6.91x
Cycling Enthusiasts 8.53% 6.46x
Bodybuilding Enthusiasts 8.54% 5.48x
Gym Equipment Owners 12.59% 5.33x
Rock Climbing Enthusiasts 8.02% 4.98x
Competitive Sports Participants 4.79% 4.79x
Ski and Snowboard Apparel Shoppers 7.04% 4.65x
Nutrition Chart Researchers 15.21% 4.28x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.86x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 1.88% 17.87x
roadbikerider.com 1.19% 17.16x
runningshoesguru.com 1.21% 16.30x
mapmyrun.com 1.74% 15.92x
active.com 9.92% 15.56x
cyclingweekly.com 4.24% 15.53x
theproscloset.com 1.12% 15.34x
bikeradar.com 4.28% 15.07x
velonews.com 1.77% 14.50x
cyclingnews.com 3.51% 14.35x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 7.22% 13.86x
US Cycling 6.28% 12.47x
Winter Sports & Gear 0.32% 9.09x
Backpacking 2.91% 7.51x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 7.41x
Quebec Vacation Research Cluster 0.10% 7.18x
Scuba Diving 0.01% 7.01x
Quebec Job Seeker Cluster 0.07% 6.96x
Office Furniture Design 0.02% 6.03x
Quebec Hunting & Outdoors Cluster 0.08% 5.96x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male