Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 3.9 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 40.61% 33.73x
Competitive Sports Participants 39.07% 33.24x
Indoor Cycling & Spinning Enthusiasts 37.10% 29.49x
Mens Business Clothes Shoppers 34.15% 28.74x
Cycling Enthusiasts 36.64% 28.20x
Swimming Enthusiasts 31.04% 25.12x
Rock Climbing Enthusiasts 34.91% 24.79x
Online Exercise Class Users 35.69% 24.52x
Sporting Goods Shoppers 31.61% 24.45x
Fitness Enthusiasts 31.33% 24.44x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Bonobos.

Location Composition Index
Bonobos 0.18% 2.20x
Everlane 0.01% 1.91x
Supreme 0.01% 1.79x
Madewell 0.02% 1.75x
Jos A. Bank Clothiers 0.43% 1.68x
REI 0.02% 1.63x
White House Black Market 0.51% 1.52x
Patagonia 0.01% 1.41x
Club Monaco 0.02% 1.41x
Topshop 0.03% 1.40x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.75% 58.44x
bikenashbar.com 1.14% 53.24x
performancebike.com 2.25% 49.59x
onlineraceresults.com 1.26% 48.88x
tcsnycmarathon.org 1.20% 46.81x
marathonguide.com 1.88% 46.03x
mapmyride.com 3.68% 44.90x
gmap-pedometer.com 1.15% 44.88x
mapmyrun.com 7.14% 44.61x
cannondale.com 1.15% 43.98x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 30.94% 24.29x
Backpacking 7.51% 18.37x
US Cycling 14.98% 17.57x
Winter Sports & Gear 2.36% 17.18x
Home Décor, Furniture, & Decorating 0.02% 16.82x
Sports - Skiing, Snowboarding 0.02% 14.44x
Active Lifestyle Enthusiasts 0.10% 14.19x
Crossfit & Obstacle Race Enthusiasts 3.28% 13.29x
Lacrosse College Athletics 1.13% 12.77x
Illinois College Sports 0.36% 12.76x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male