Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 4.9 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 28.30% 11.91x
Competitive Tri-Athletes 16.99% 7.71x
Elite Cycling Gear Shoppers 13.46% 7.54x
Cycling Enthusiasts 9.30% 6.55x
Gym Equipment Owners 15.11% 5.79x
Mountain Biking Enthusiasts 8.77% 5.67x
Bodybuilding Enthusiasts 8.74% 5.58x
Rock Climbing Enthusiasts 7.87% 4.58x
Competitive Sports Participants 5.10% 4.55x
Yellowstone Park Trip Planners 11.64% 4.44x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.46x
Chicos 0.01% 1.44x
Lane Bryant 0.01% 1.38x
White House Black Market 0.01% 1.37x
Gymboree 0.01% 1.30x
American Eagle Outfitters 0.01% 1.28x
Maurices 0.02% 1.14x
Journeys 0.02% 1.12x
Victoria's Secret 0.02% 1.12x
Old Navy 0.02% 1.11x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is raceentry.com.

Website Composition Index
raceentry.com 1.72% 19.90x
roadbikereview.com 2.53% 19.01x
roadbikerider.com 1.64% 18.28x
dcrainmaker.com 1.04% 18.16x
runningshoesguru.com 1.15% 17.27x
cyclingweekly.com 6.48% 16.99x
active.com 12.40% 16.86x
bikeperfect.com 1.13% 16.68x
bikeradar.com 5.04% 16.00x
podiumrunner.com 1.10% 15.33x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 8.97% 12.86x
US Cycling 8.29% 12.10x
Quebec Vacation Research Cluster 0.06% 8.04x
Winter Sports & Gear 0.21% 7.97x
Quebec Job Seeker Cluster 0.05% 7.90x
Scuba Diving 0.03% 7.04x
Backpacking 2.69% 6.56x
Quebec Hunting & Outdoors Cluster 0.07% 5.79x
US Soccer 0.13% 5.63x
Action Sports 0.13% 4.91x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male