Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 4.4 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 23.32% 10.82x
Competitive Sports Participants 7.30% 10.34x
Running Enthusiasts 10.60% 9.69x
Competitive Tri-Athletes 6.45% 9.04x
Olympics Fans 6.92% 8.34x
Cycling Enthusiasts 10.36% 7.57x
Elite Cycling Gear Shoppers 8.22% 7.48x
Indoor Cycling & Spinning Enthusiasts 6.91% 7.44x
Ski Enthusiasts 16.13% 6.61x
Mountain Biking Enthusiasts 4.28% 6.39x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Maurices.

Location Composition Index
Maurices 0.01% 0.83x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is raceentry.com.

Website Composition Index
raceentry.com 2.07% 19.90x
active.com 9.95% 18.55x
runnersworld.com 14.01% 15.81x
bikeradar.com 2.59% 13.20x
cyclingweekly.com 3.82% 12.81x
bikeforums.net 2.89% 12.47x
halfmarathons.net 1.21% 12.11x
letsrun.com 5.87% 12.09x
bicycling.com 4.82% 11.95x
marathonhandbook.com 1.71% 11.62x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 6.27% 16.00x
US Cycling 4.30% 11.87x
Winter Sports & Gear 0.04% 6.79x
Backpacking 0.61% 6.69x
US Soccer 0.07% 6.37x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.01% 5.69x
Real Estate Cluster 0.05% 5.19x
Job Interview Process 0.01% 4.84x
Medical & Pharmaceutical Scholarship 0.07% 4.74x
Medical Supplies and Information 0.08% 4.61x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male