Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 3.2 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 40.09% 34.14x
Competitive Sports Participants 39.69% 33.58x
Indoor Cycling & Spinning Enthusiasts 36.82% 29.79x
Cycling Enthusiasts 36.74% 28.19x
Mens Business Clothes Shoppers 30.13% 27.07x
Elite Cycling Gear Shoppers 31.33% 26.13x
Rock Climbing Enthusiasts 30.59% 24.83x
Fitness Enthusiasts 27.42% 24.18x
Swimming Enthusiasts 25.85% 24.16x
Winter Apparel Shoppers 29.23% 23.74x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Everlane.

Location Composition Index
Everlane 0.01% 2.31x
Bonobos 0.16% 2.04x
REI 0.04% 1.98x
Patagonia 0.03% 1.88x
Supreme 0.02% 1.80x
Jos A. Bank Clothiers 0.50% 1.63x
Intermix 0.02% 1.56x
Free People 0.04% 1.47x
Johnston and Murphy 0.49% 1.36x
White House Black Market 0.42% 1.35x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 3.01% 53.30x
mapmyfitness.com 1.11% 53.16x
onlineraceresults.com 1.97% 48.87x
bikenashbar.com 1.94% 48.81x
marathonguide.com 2.48% 46.80x
baa.org 1.11% 46.76x
velonews.com 1.14% 45.86x
trekbicyclesuperstore.com 1.28% 44.60x
performancebike.com 3.87% 44.37x
cannondale.com 1.79% 44.16x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 36.56% 24.88x
Backpacking 9.78% 18.29x
US Cycling 17.71% 17.25x
Winter Sports & Gear 3.17% 16.93x
Home Décor, Furniture, & Decorating 0.03% 15.74x
Sports - Skiing, Snowboarding 0.03% 13.62x
Active Lifestyle Enthusiasts 0.14% 13.58x
Crossfit & Obstacle Race Enthusiasts 4.21% 12.30x
Lacrosse College Athletics 1.32% 11.79x
San Francisco Tourism 1.80% 11.72x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male