Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 1.3 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 23.63% 14.82x
Competitive Tri-Athletes 15.08% 9.24x
Elite Cycling Gear Shoppers 11.42% 9.18x
Cycling Enthusiasts 8.37% 8.36x
Mountain Biking Enthusiasts 6.79% 7.24x
Gym Equipment Owners 13.33% 7.12x
Bodybuilding Enthusiasts 8.76% 6.84x
Rock Climbing Enthusiasts 7.25% 6.01x
Competitive Sports Participants 4.21% 5.78x
Ski and Snowboard Apparel Shoppers 5.73% 5.26x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.92x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is raceentry.com.

Website Composition Index
raceentry.com 1.06% 17.31x
active.com 10.37% 15.69x
roadbikereview.com 1.63% 14.07x
cyclingweekly.com 3.66% 12.89x
letsrun.com 4.50% 12.55x
bikeforums.net 3.72% 12.45x
bikeradar.com 3.78% 12.43x
cyclingnews.com 3.37% 12.33x
runnersworld.com 14.74% 11.03x
bikeexchange.com 1.12% 10.64x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 7.11% 15.49x
US Cycling 6.76% 14.04x
Scuba Diving 0.02% 9.51x
Winter Sports & Gear 0.21% 8.44x
Backpacking 2.80% 8.07x
Quebec Job Seeker Cluster 0.05% 7.92x
Quebec Vacation Research Cluster 0.06% 7.74x
San Francisco Tourism 0.03% 6.71x
Quebec Hunting & Outdoors Cluster 0.05% 6.25x
Action Sports 0.13% 6.04x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male