Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 2.8 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 41.27% 28.60x
Competitive Sports Participants 39.86% 28.05x
Cycling Enthusiasts 34.67% 23.55x
Elite Cycling Gear Shoppers 31.31% 19.61x
Mens Business Clothes Shoppers 29.78% 19.40x
Fitness Enthusiasts 26.79% 18.78x
Sporting Goods Shoppers 27.23% 18.18x
Rock Climbing Enthusiasts 29.83% 18.06x
Men's Health Researchers 26.80% 17.85x
Swimming Enthusiasts 24.54% 17.78x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.50x
Jos A. Bank Clothiers 0.28% 1.36x
Mens Wearhouse 0.35% 1.06x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 3.85% 81.66x
mapmyfitness.com 1.02% 79.33x
nashbar.com 1.05% 77.51x
oiselle.com 1.03% 76.20x
marathonguide.com 3.00% 74.09x
baa.org 1.94% 72.37x
trifind.com 1.76% 71.28x
mapmyride.com 4.25% 70.87x
onlineraceresults.com 3.20% 70.16x
bikenashbar.com 3.15% 69.23x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 39.27% 28.22x
US Cycling 17.20% 19.88x
Backpacking 12.49% 18.74x
Winter Sports & Gear 3.98% 15.24x
Crossfit & Obstacle Race Enthusiasts 4.87% 12.50x
National Parks 3.59% 12.33x
San Francisco Tourism 2.25% 11.92x
Colorado Snow 4.39% 11.61x
Bags & Luggage 2.25% 10.92x
Weight Lifting Enthusiasts 6.90% 10.92x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male