Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.1 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 27.68% 12.06x
Elite Cycling Gear Shoppers 16.30% 8.12x
Competitive Tri-Athletes 17.26% 7.48x
Cycling Enthusiasts 12.14% 6.90x
Gym Equipment Owners 16.91% 6.06x
Rock Climbing Enthusiasts 11.49% 5.62x
Ski and Snowboard Apparel Shoppers 7.91% 5.51x
Bodybuilding Enthusiasts 9.85% 5.36x
Competitive Sports Participants 7.56% 5.15x
Rowing Enthusiasts 7.03% 4.91x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.88x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is traillink.com.

Website Composition Index
traillink.com 1.38% 19.54x
roadbikereview.com 2.82% 17.86x
runtothefinish.com 1.04% 17.51x
mapmyrun.com 3.53% 17.22x
roadbikerider.com 1.66% 17.04x
mapmyride.com 1.29% 16.95x
velonews.com 2.24% 15.73x
runningshoesguru.com 1.67% 15.55x
cyclingweekly.com 6.12% 15.42x
bikeradar.com 6.34% 15.41x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 10.45% 11.18x
US Cycling 9.13% 10.93x
Backpacking 3.94% 7.62x
Winter Sports & Gear 0.46% 7.29x
Quebec Vacation Research Cluster 0.22% 7.17x
Quebec Hunting & Outdoors Cluster 0.14% 5.99x
Quebec Job Seeker Cluster 0.12% 5.54x
Crossfit & Obstacle Race Enthusiasts 0.44% 5.50x
Quebec Real Estate 0.17% 5.49x
Canadian Lifestyle 0.59% 5.02x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male