Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.4 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 31.36% 16.40x
Elite Cycling Gear Shoppers 19.19% 10.81x
Competitive Tri-Athletes 18.75% 10.36x
Cycling Enthusiasts 14.28% 9.63x
Gym Equipment Owners 18.70% 8.11x
Rock Climbing Enthusiasts 13.12% 7.69x
Competitive Sports Participants 9.39% 7.31x
Bodybuilding Enthusiasts 11.80% 7.05x
Running Enthusiasts 9.06% 7.02x
Ski and Snowboard Apparel Shoppers 10.60% 6.92x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Carhartt.

Location Composition Index
Carhartt 0.09% 0.94x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is connect.garmin.com.

Website Composition Index
connect.garmin.com 1.17% 29.76x
zwiftinsider.com 1.02% 25.96x
runsignup.com 1.43% 25.42x
traillink.com 3.15% 25.41x
getmeregistered.com 1.00% 23.36x
roadbikereview.com 3.50% 22.40x
raceentry.com 1.23% 21.96x
mapmyrun.com 5.06% 21.96x
runtothefinish.com 1.50% 21.67x
roadbikerider.com 1.80% 21.27x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 15.98% 15.35x
US Cycling 11.34% 14.57x
Backpacking 4.03% 11.15x
Winter Sports & Gear 0.78% 9.34x
Quebec Vacation Research Cluster 0.43% 7.78x
Crossfit & Obstacle Race Enthusiasts 0.89% 7.67x
National Parks 0.59% 7.08x
Philanthropy - Nonprofits 0.15% 6.31x
Colorado Snow 0.55% 6.19x
Quebec Hunting & Outdoors Cluster 0.28% 6.18x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male