Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 4.3 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 25.64% 11.48x
Competitive Tri-Athletes 17.32% 7.61x
Ski Enthusiasts 14.73% 7.02x
Elite Cycling Gear Shoppers 10.06% 6.97x
Cycling Enthusiasts 6.00% 5.94x
Ski and Snowboard Trip Planners 13.26% 5.85x
Mountain Biking Enthusiasts 5.45% 5.53x
Bodybuilding Enthusiasts 8.49% 5.24x
POS Systems & Software Researchers 8.79% 5.13x
Gym Equipment Owners 12.64% 5.11x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.41x
LOFT 0.01% 1.39x
Banana Republic 0.01% 1.34x
Gap 0.01% 1.24x
Mens Wearhouse 0.02% 1.22x
Victoria's Secret 0.02% 1.16x
Maurices 0.02% 1.11x
Old Navy 0.02% 1.10x
Journeys 0.02% 1.09x
Carhartt 0.11% 1.03x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is raceentry.com.

Website Composition Index
raceentry.com 2.15% 19.93x
runningshoesguru.com 1.20% 19.59x
roadbikereview.com 1.52% 19.53x
active.com 13.03% 18.46x
roadbikerider.com 1.08% 17.85x
bikeradar.com 3.45% 14.76x
cyclingweekly.com 5.46% 14.74x
triathlete.com 1.20% 14.24x
bikeforums.net 4.17% 13.77x
runnersworld.com 16.14% 13.74x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 7.42% 15.22x
US Cycling 5.29% 12.47x
Winter Sports & Gear 0.13% 9.06x
Backpacking 1.15% 6.62x
Healthy Eating Researchers 0.02% 6.40x
US Soccer 0.07% 5.97x
Auto Tires & Parts Repair Researchers 0.01% 5.69x
National Parks 0.04% 5.53x
European Museums, Restaurants & Events 0.03% 5.13x
Lacrosse College Athletics 0.03% 4.97x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male