Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.2 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 26.19% 12.91x
Competitive Tri-Athletes 17.33% 8.10x
Elite Cycling Gear Shoppers 12.08% 7.78x
Cycling Enthusiasts 8.28% 6.50x
Mountain Biking Enthusiasts 7.98% 6.02x
Bodybuilding Enthusiasts 8.93% 6.00x
Gym Equipment Owners 14.00% 5.69x
Competitive Sports Participants 4.71% 4.85x
Rock Climbing Enthusiasts 6.88% 4.62x
Sports Medicine Health Care Professionals 8.36% 4.50x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.54x
Talbots 0.01% 1.47x
Jos A. Bank Clothiers 0.02% 1.42x
LOFT 0.02% 1.42x
Chicos 0.02% 1.34x
Gymboree 0.01% 1.33x
Banana Republic 0.01% 1.27x
Lane Bryant 0.01% 1.18x
Gap 0.01% 1.14x
Mens Wearhouse 0.02% 1.11x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is raceentry.com.

Website Composition Index
raceentry.com 1.89% 20.67x
roadbikereview.com 2.12% 19.84x
roadbikerider.com 1.47% 19.11x
runningshoesguru.com 1.01% 18.86x
active.com 12.76% 18.81x
bikeperfect.com 1.05% 17.14x
podiumrunner.com 1.17% 16.87x
bikeradar.com 4.19% 16.69x
cyclingweekly.com 6.00% 15.86x
caloriesburnedhq.com 1.03% 15.03x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 8.44% 13.26x
US Cycling 7.48% 12.05x
Quebec Vacation Research Cluster 0.03% 8.26x
Winter Sports & Gear 0.13% 7.99x
Backpacking 2.11% 6.58x
Quebec Hunting & Outdoors Cluster 0.06% 5.63x
US Soccer 0.09% 5.44x
Scuba Diving 0.03% 5.27x
Healthy Eating Researchers 0.04% 4.99x
Quebec Real Estate 0.16% 4.94x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male