Dstillery Audiences

FITNESS ACTIVITY TRACKER USERS

Audience Size: 5.1 Million Devices

Explore the Fitness Activity Tracker Users Audience

Below you'll find more information about the Fitness Activity Tracker Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Fitness Activity Tracker Users audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Activity Tracker Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Activity Tracker Users audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 31.55% 14.69x
Competitive Tri-Athletes 20.53% 10.50x
Elite Cycling Gear Shoppers 18.96% 9.94x
Cycling Enthusiasts 14.91% 9.44x
Rock Climbing Enthusiasts 14.29% 8.26x
Running Enthusiasts 10.53% 8.08x
Competitive Sports Participants 10.74% 8.07x
Gym Equipment Owners 18.78% 7.71x
Ski and Snowboard Apparel Shoppers 10.93% 7.43x
Western Canada Skiers and Snowboarders 8.62% 7.33x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Interest attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Activity Tracker Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Activity Tracker Users audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 0.99x
Carhartt 0.08% 0.99x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Location attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Activity Tracker Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Activity Tracker Users audience is connect.garmin.com.

Website Composition Index
connect.garmin.com 1.97% 32.06x
marathonguide.com 1.01% 31.52x
bikereg.com 1.32% 31.02x
traillink.com 5.26% 29.34x
runsignup.com 2.28% 28.66x
onlineraceresults.com 1.25% 28.40x
trifind.com 1.17% 27.84x
getmeregistered.com 1.46% 26.99x
mapmyrun.com 4.89% 25.98x
runragnar.com 1.01% 25.63x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Web attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Activity Tracker Users audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 18.27% 16.48x
US Cycling 8.68% 14.52x
Backpacking 3.97% 12.09x
Winter Sports & Gear 1.02% 9.22x
Crossfit & Obstacle Race Enthusiasts 1.23% 8.65x
Quebec Vacation Research Cluster 0.66% 7.98x
National Parks 0.86% 7.57x
Philanthropy - Nonprofits 0.23% 7.41x
Colorado Snow 0.80% 6.70x
Quebec Real Estate 0.57% 6.41x
Composition Percentage: The overlap percentage between the Fitness Activity Tracker Users audience and the Content Affinity attribute.
Index: A comparison of the Fitness Activity Tracker Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Activity Tracker Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male