Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 63.70% 51.67x
Luxury Fitness Shoppers 49.99% 44.50x
Luxury Athletic Footwear Shoppers 50.00% 44.48x
Women's Fitness Enthusiasts 50.61% 43.41x
Women's Health Researchers 50.64% 41.48x
Indoor Cycling & Spinning Enthusiasts 50.52% 40.87x
Running Enthusiasts 47.46% 40.41x
Cholesterol Researchers 46.18% 40.36x
Men's Health Researchers 48.97% 39.78x
Mens Fitness Publication Readers 44.17% 39.10x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.59x
Jos A. Bank Clothiers 0.47% 1.56x
Mens Wearhouse 0.68% 1.37x
Buckle 0.31% 1.34x
White House Black Market 0.40% 1.34x
REI 0.02% 1.23x
Supreme 0.01% 1.22x
Johnston and Murphy 0.43% 1.22x
Urban Outfitters 0.07% 1.20x
Free People 0.03% 1.20x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 1.22% 65.01x
3fatchicks.com 1.45% 35.29x
mensfitness.com 3.06% 33.01x
myfitnesspal.com 66.12% 32.89x
fitwatch.com 1.61% 32.81x
healthstatus.com 3.31% 32.63x
carrotsncake.com 1.23% 31.00x
health.harvard.edu 2.04% 30.96x
paleohacks.com 4.54% 30.85x
pcrm.org 1.34% 30.64x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 36.95% 26.92x
Active Lifestyle Enthusiasts 0.23% 23.37x
Healthy Eating Researchers 5.82% 22.94x
Nutrition & Diabetic Living 1.85% 19.97x
Food Cluster 5.20% 18.21x
Paleo & Keto Diet Enthusiasts 15.02% 17.59x
Weight Lifting Enthusiasts 9.62% 17.52x
Travel, Food, Fashion & Fitness 4.26% 17.40x
Assorted Topics (Television, Origami, Men's Health) 0.21% 17.32x
Vegans & Animal Welfare 5.00% 17.29x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female