Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 42.37% 30.20x
Cholesterol Researchers 37.65% 28.38x
Men's Health Researchers 40.41% 28.33x
Running Enthusiasts 38.19% 28.09x
Mens Fitness Publication Readers 35.47% 27.44x
Nutrition Conscious Eaters 40.03% 26.52x
Healthy Eaters 39.80% 26.21x
Exercise and Gym Researchers 38.84% 26.14x
Dieters 35.66% 25.68x
Yogis 42.93% 25.67x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.69x
Columbia 0.01% 1.41x
The North Face 0.02% 1.19x
Levi Strauss 0.01% 1.19x
Forever 21 0.03% 1.17x
Charlotte Russe 0.01% 1.13x
American Eagle Outfitters 0.04% 1.08x
Tommy Bahama 0.02% 1.07x
American Apparel 0.02% 1.07x
Lululemon 0.03% 1.06x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 4.15% 135.57x
fitclick.com 0.89% 79.55x
shapefit.com 1.00% 68.29x
3fatchicks.com 1.34% 63.78x
yahoo.com 0.43% 63.50x
acaloriecounter.com 1.20% 62.86x
jillianmichaels.com 0.19% 62.47x
myfitnesspal.com 67.66% 62.26x
eatrightstore.org 0.18% 62.22x
peertrainer.com 0.14% 61.08x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 36.73% 26.05x
Active Lifestyle Enthusiasts 0.28% 20.92x
Healthy Eating Researchers 8.09% 18.29x
Weight Lifting Enthusiasts 10.93% 15.84x
Food Cluster 6.28% 15.37x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.99% 15.23x
Low Carb Diets 10.61% 14.62x
Travel, Food, Fashion & Fitness 3.02% 13.65x
Vegetarian Diet 17.44% 13.35x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.46% 13.28x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000