Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 48.91% 49.63x
Women's Fitness Enthusiasts 48.80% 49.48x
Women's Health Researchers 50.04% 49.21x
Wellness Enthusiasts 48.21% 49.12x
Cholesterol Researchers 43.17% 48.90x
Indoor Cycling & Spinning Enthusiasts 46.33% 47.14x
Mens Fitness Publication Readers 45.44% 46.21x
Men's Health Researchers 45.42% 45.49x
Running Enthusiasts 43.99% 45.39x
Home Custom Bedroom Decorators 35.34% 44.43x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.03% 1.57x
J. Crew 0.02% 1.54x
Michael Kors 0.01% 1.32x
Gymboree 0.02% 1.31x
Talbots 0.02% 1.29x
Gap 0.02% 1.23x
H&M 0.01% 1.22x
Banana Republic 0.02% 1.21x
Old Navy 0.04% 1.21x
Maurices 0.04% 1.17x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.07% 48.92x
myfitnesspal.com 60.47% 44.34x
boxrox.com 6.74% 38.66x
allkpop.com 1.36% 35.97x
styleatacertainage.com 1.69% 35.63x
ktuu.com 1.38% 34.01x
cupcakesandcashmere.com 3.48% 32.93x
ccn.com 7.18% 32.81x
androidpolice.com 1.31% 32.65x
arynews.tv 1.21% 32.53x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.09% 31.13x
Weight Loss & Nutrition Assistance Researchers 21.10% 28.17x
Weight Lifting Enthusiasts 1.98% 20.05x
Perfume, Makeup & Cosmetics 0.38% 19.84x
Crossfit & Obstacle Race Enthusiasts 0.25% 19.55x
Travel, Food, Fashion & Fitness 2.87% 19.51x
Vegans & Animal Welfare 0.59% 19.50x
Mysticism 0.09% 18.68x
Healthy Eating Researchers 0.24% 18.66x
Vitamin Shoppers 0.06% 18.23x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female