Explore the Fitness Enthusiasts Audience
Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.
INTERESTS
The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.
| Interest | Composition | Index |
| Weight Loss Researchers | 53.85% | 57.42x |
| Women's Fitness Enthusiasts | 50.09% | 56.12x |
| Women's Health Researchers | 50.61% | 55.41x |
| Wellness Enthusiasts | 50.95% | 55.00x |
| Cholesterol Researchers | 45.46% | 54.52x |
| Indoor Cycling & Spinning Enthusiasts | 47.65% | 53.08x |
| Mens Fitness Publication Readers | 46.13% | 51.55x |
| Running Enthusiasts | 46.66% | 51.07x |
| Men's Health Researchers | 46.95% | 50.85x |
| Women’s Lifestyle Blogs Researchers | 44.95% | 49.11x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.14x |
| Old Navy | 0.02% | 1.08x |
| Carhartt | 0.12% | 1.07x |
| Maurices | 0.02% | 1.04x |
| Buckle | 0.01% | 1.03x |
| Victoria's Secret | 0.02% | 0.96x |
| Journeys | 0.01% | 0.83x |
| The Childrens Place | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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WEBSITES
The Fitness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fitness Enthusiasts audience is muscleandstrength.com.
| Website | Composition | Index |
| muscleandstrength.com | 1.15% | 44.08x |
| maravipost.com | 1.16% | 42.06x |
| myfitnesspal.com | 61.64% | 41.82x |
| cruiselawnews.com | 1.29% | 40.57x |
| plantbasednews.org | 1.58% | 39.31x |
| manrepeller.com | 6.03% | 39.00x |
| foodsafetynews.com | 1.21% | 38.69x |
| connexionfrance.com | 1.27% | 38.69x |
| fitnessmagazine.com | 1.55% | 37.89x |
| nutrition-charts.com | 1.52% | 36.75x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.
| Content Affinity | Composition | Index |
| Weight Loss & Nutrition Assistance Researchers | 21.84% | 33.03x |
| Food Cluster | 0.32% | 25.53x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 22.89x |
| Weight Lifting Enthusiasts | 3.44% | 22.68x |
| Assorted Topics (Television, Origami, Men's Health) | 1.35% | 22.65x |
| Crossfit & Obstacle Race Enthusiasts | 1.06% | 21.45x |
| Paleo & Keto Diet Enthusiasts | 1.81% | 20.92x |
| Ireland Cluster | 8.99% | 19.96x |
| London Tourism & Events | 0.11% | 19.95x |
| Homeschooling | 0.11% | 19.95x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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