Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 44.22% 32.21x
Cholesterol Researchers 40.10% 30.28x
Men's Health Researchers 41.60% 30.05x
Running Enthusiasts 40.63% 29.93x
Mens Fitness Publication Readers 37.84% 29.28x
Nutrition Conscious Eaters 40.97% 28.61x
Healthy Eaters 40.51% 28.29x
Yogis 44.72% 27.55x
Exercise and Gym Researchers 40.27% 27.54x
Dieters 37.83% 26.53x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.61x
Supreme 0.00% 1.37x
Express 0.03% 1.12x
Tommy Bahama 0.03% 1.08x
Saint Laurent Paris 0.01% 1.05x
Forever 21 0.03% 1.05x
Gymboree 0.03% 1.04x
Urban Outfitters 0.04% 1.04x
Armani 0.02% 1.03x
Hugo Boss 0.01% 1.03x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 3.37% 129.72x
myfitnesspal.com 66.40% 60.84x
acaloriecounter.com 1.12% 60.70x
fitwatch.com 2.18% 60.16x
3fatchicks.com 1.48% 58.83x
stupideasypaleo.com 1.01% 56.69x
healthstatus.com 4.49% 53.28x
thenourishedcaveman.com 1.18% 53.03x
wickedstuffed.com 1.40% 51.40x
tigerfitness.com 1.19% 50.22x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 36.94% 27.34x
Active Lifestyle Enthusiasts 0.27% 20.47x
Healthy Eating Researchers 8.29% 19.67x
Weight Lifting Enthusiasts 11.10% 16.30x
Food Cluster 6.51% 16.26x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.03% 15.19x
Low Carb Diets 11.61% 15.05x
Nutrition & Diabetic Living 1.49% 14.87x
Travel, Food, Fashion & Fitness 3.47% 14.49x
Pet Forums 3.16% 14.10x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female