Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 63.14% 47.43x
Women's Fitness Enthusiasts 51.19% 41.86x
Cholesterol Researchers 48.63% 40.89x
Indoor Cycling & Spinning Enthusiasts 50.73% 40.32x
Women's Health Researchers 51.14% 40.25x
Luxury Athletic Footwear Shoppers 52.09% 40.14x
Luxury Fitness Shoppers 52.08% 40.14x
Running Enthusiasts 48.28% 40.10x
Men's Health Researchers 49.76% 39.57x
Mens Fitness Publication Readers 46.44% 38.83x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.61x
Jos A. Bank Clothiers 0.39% 1.55x
White House Black Market 0.48% 1.46x
Buckle 0.37% 1.43x
Mens Wearhouse 0.59% 1.39x
Johnston and Murphy 0.65% 1.27x
Topshop 0.02% 1.25x
REI 0.02% 1.19x
Madewell 0.01% 1.16x
Free People 0.02% 1.09x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 59.51% 38.64x
3fatchicks.com 1.04% 38.50x
mensfitness.com 1.78% 37.92x
healthstatus.com 2.19% 36.52x
health.harvard.edu 1.19% 36.23x
bodyecology.com 1.60% 34.17x
fitwatch.com 1.18% 34.05x
xojane.com 2.69% 33.97x
paleohacks.com 2.73% 33.79x
fitday.com 3.79% 33.64x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 28.35% 27.03x
Healthy Eating Researchers 3.52% 21.71x
Active Lifestyle Enthusiasts 0.16% 21.34x
Nutrition & Diabetic Living 1.39% 19.04x
Paleo & Keto Diet Enthusiasts 9.86% 17.76x
Food Cluster 3.34% 17.72x
Weight Lifting Enthusiasts 7.08% 17.40x
Travel, Food, Fashion & Fitness 3.28% 17.06x
Vegans & Animal Welfare 3.20% 16.94x
Assorted Topics (Television, Origami, Men's Health) 0.42% 16.70x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female