Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 42.74% 61.27x
Wellness Enthusiasts 38.96% 61.22x
Women's Fitness Enthusiasts 40.78% 60.66x
Weight Loss Researchers 41.60% 60.42x
Cholesterol Researchers 34.21% 59.32x
Indoor Cycling & Spinning Enthusiasts 39.02% 56.37x
Mens Fitness Publication Readers 38.71% 54.56x
Women’s Lifestyle Blogs Researchers 38.77% 54.21x
Running Enthusiasts 36.04% 53.98x
Home Custom Bedroom Decorators 23.40% 53.89x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.36x
Eddie Bauer 0.01% 1.22x
Chicos 0.03% 1.21x
Dressbarn 0.02% 1.20x
Banana Republic 0.03% 1.20x
Zumiez 0.03% 1.20x
Belk 0.01% 1.11x
Coach 0.01% 1.07x
Old Navy 0.04% 1.07x
Lane Bryant 0.02% 1.06x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 55.62% 50.23x
boxrox.com 4.90% 46.27x
styleatacertainage.com 2.02% 36.73x
caloriesburnedhq.com 1.91% 35.87x
ccn.com 4.12% 35.50x
hgtv.ca 2.14% 34.53x
kachava.com 1.26% 33.90x
cupcakesandcashmere.com 2.80% 33.75x
outsideonline.com 4.90% 33.59x
healthnfitness.net 1.18% 33.52x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 20.38% 34.48x
Diabetes Research 0.09% 23.67x
Assorted Topics (Television, Origami, Men's Health) 1.20% 23.58x
Vegans & Animal Welfare 0.38% 21.76x
Crossfit & Obstacle Race Enthusiasts 0.11% 21.55x
Healthy Eating Researchers 0.13% 20.88x
Weight Lifting Enthusiasts 1.63% 20.20x
Dermatology 0.07% 19.19x
Reproductive Health 0.07% 19.05x
Travel, Food, Fashion & Fitness 2.02% 19.01x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female