Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 53.26% 50.34x
Cholesterol Researchers 45.18% 49.99x
Women's Fitness Enthusiasts 51.42% 49.98x
Wellness Enthusiasts 50.07% 49.55x
Women's Health Researchers 51.42% 49.48x
Indoor Cycling & Spinning Enthusiasts 47.40% 48.99x
Running Enthusiasts 44.79% 47.10x
Mens Fitness Publication Readers 46.54% 46.99x
Men's Health Researchers 46.95% 46.14x
Home Custom Bedroom Decorators 38.24% 44.90x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 4.42% 41.41x
myfitnesspal.com 59.88% 40.42x
nutrition-charts.com 1.26% 39.94x
ampproject.org 5.14% 37.24x
fitbit.com 1.51% 37.18x
thisisinsider.com 2.07% 36.80x
forum.bodybuilding.com 3.10% 35.81x
thefinancialdiet.com 1.64% 35.70x
metalheadzone.com 2.13% 35.59x
plantbasednews.org 1.24% 34.98x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 20.04% 29.13x
Food Cluster 0.22% 27.51x
Weight Lifting Enthusiasts 2.73% 20.85x
Assorted Topics (Television, Origami, Men's Health) 1.33% 20.43x
Healthy Eating Researchers 0.56% 19.95x
Crossfit & Obstacle Race Enthusiasts 0.63% 19.36x
Ireland Cluster 7.26% 18.66x
Paleo & Keto Diet Enthusiasts 1.33% 18.55x
Disease Cluster 0.24% 18.36x
Diabetes Research 0.41% 18.30x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female