Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 53.85% 57.42x
Women's Fitness Enthusiasts 50.09% 56.12x
Women's Health Researchers 50.61% 55.41x
Wellness Enthusiasts 50.95% 55.00x
Cholesterol Researchers 45.46% 54.52x
Indoor Cycling & Spinning Enthusiasts 47.65% 53.08x
Mens Fitness Publication Readers 46.13% 51.55x
Running Enthusiasts 46.66% 51.07x
Men's Health Researchers 46.95% 50.85x
Women’s Lifestyle Blogs Researchers 44.95% 49.11x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Express.

Location Composition Index
Express 0.01% 1.14x
Old Navy 0.02% 1.08x
Carhartt 0.12% 1.07x
Maurices 0.02% 1.04x
Buckle 0.01% 1.03x
Victoria's Secret 0.02% 0.96x
Journeys 0.01% 0.83x
The Childrens Place 0.01% 0.72x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 1.15% 44.08x
maravipost.com 1.16% 42.06x
myfitnesspal.com 61.64% 41.82x
cruiselawnews.com 1.29% 40.57x
plantbasednews.org 1.58% 39.31x
manrepeller.com 6.03% 39.00x
foodsafetynews.com 1.21% 38.69x
connexionfrance.com 1.27% 38.69x
fitnessmagazine.com 1.55% 37.89x
nutrition-charts.com 1.52% 36.75x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 21.84% 33.03x
Food Cluster 0.32% 25.53x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 22.89x
Weight Lifting Enthusiasts 3.44% 22.68x
Assorted Topics (Television, Origami, Men's Health) 1.35% 22.65x
Crossfit & Obstacle Race Enthusiasts 1.06% 21.45x
Paleo & Keto Diet Enthusiasts 1.81% 20.92x
Ireland Cluster 8.99% 19.96x
London Tourism & Events 0.11% 19.95x
Homeschooling 0.11% 19.95x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female