Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 61.26% 43.39x
Women's Fitness Enthusiasts 48.86% 35.64x
Luxury Fitness Shoppers 49.65% 35.51x
Luxury Athletic Footwear Shoppers 49.67% 35.49x
Women's Health Researchers 48.71% 34.38x
Indoor Cycling & Spinning Enthusiasts 48.66% 32.91x
Running Enthusiasts 44.26% 32.59x
Healthy Eaters 45.17% 31.98x
Men's Health Researchers 45.92% 31.82x
Nutrition Conscious Eaters 44.83% 31.37x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.87x
REI 0.03% 1.69x
Jos A. Bank Clothiers 0.48% 1.53x
Supreme 0.02% 1.53x
Bonobos 0.08% 1.42x
Urban Outfitters 0.07% 1.42x
Belk 0.02% 1.40x
Johnston and Murphy 0.20% 1.37x
Kate Spade 0.05% 1.34x
Patagonia 0.02% 1.33x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 1.74% 87.94x
ketovangelist.com 1.07% 48.62x
3fatchicks.com 1.73% 45.87x
fitwatch.com 1.99% 43.10x
healthstatus.com 4.14% 41.29x
mensfitness.com 3.96% 41.15x
beautyeditor.ca 1.19% 40.28x
beachbody.com 1.21% 40.01x
myfitnesspal.com 71.45% 39.98x
whole30.com 1.28% 39.73x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 40.76% 25.02x
Healthy Eating Researchers 7.02% 21.64x
Active Lifestyle Enthusiasts 0.29% 21.53x
Nutrition & Diabetic Living 2.15% 17.99x
Travel, Food, Fashion & Fitness 4.86% 16.44x
Food Cluster 6.29% 16.34x
Paleo & Keto Diet Enthusiasts 18.70% 15.88x
Weight Lifting Enthusiasts 10.48% 15.63x
Vegans & Animal Welfare 5.99% 15.55x
Low Carb Diets 12.90% 15.32x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female