Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 63.12% 50.01x
Women's Fitness Enthusiasts 52.65% 44.42x
Cholesterol Researchers 49.67% 43.81x
Indoor Cycling & Spinning Enthusiasts 51.14% 43.27x
Women's Health Researchers 52.10% 42.92x
Luxury Athletic Footwear Shoppers 51.50% 42.63x
Luxury Fitness Shoppers 51.50% 42.63x
Running Enthusiasts 49.97% 42.16x
Men's Health Researchers 50.99% 41.66x
Mens Fitness Publication Readers 47.54% 41.34x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.02% 1.45x
REI 0.01% 1.42x
Jos A. Bank Clothiers 0.04% 1.36x
Brooks Brothers 0.02% 1.34x
Zara 0.02% 1.33x
Uniqlo 0.01% 1.33x
Free People 0.02% 1.32x
White House Black Market 0.05% 1.31x
Tommy Bahama 0.01% 1.28x
Eddie Bauer 0.02% 1.27x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 59.04% 39.57x
mensfitness.com 1.31% 39.08x
healthstatus.com 1.86% 37.83x
xojane.com 2.07% 35.78x
paleohacks.com 2.21% 34.28x
caloriesburnedhq.com 1.89% 34.21x
fitwatch.com 1.13% 34.12x
fitday.com 3.19% 33.84x
oxygenmag.com 1.17% 33.38x
obesityhelp.com 1.07% 33.36x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 27.34% 29.28x
Active Lifestyle Enthusiasts 0.14% 23.19x
Healthy Eating Researchers 3.12% 21.28x
Nutrition & Diabetic Living 1.29% 20.24x
Food Cluster 2.96% 19.26x
Travel, Food, Fashion & Fitness 3.34% 19.12x
Paleo & Keto Diet Enthusiasts 8.77% 19.11x
Weight Lifting Enthusiasts 6.69% 18.62x
Assorted Topics (Television, Origami, Men's Health) 0.93% 18.16x
Low Carb Diets 7.54% 17.96x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female