Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 59.12% 46.13x
Women's Fitness Enthusiasts 49.93% 42.51x
Women's Health Researchers 49.65% 42.07x
Cholesterol Researchers 44.62% 41.87x
Indoor Cycling & Spinning Enthusiasts 48.03% 40.04x
Running Enthusiasts 49.19% 39.51x
Mens Fitness Publication Readers 45.43% 39.16x
Men's Health Researchers 48.14% 39.13x
Luxury Athletic Footwear Shoppers 46.64% 37.80x
Luxury Fitness Shoppers 46.64% 37.80x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.72x
Victoria's Secret 0.02% 1.53x
Old Navy 0.02% 1.30x
Maurices 0.02% 1.23x
Carhartt 0.18% 1.18x
Mens Wearhouse 0.01% 1.18x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is fitnessblender.com.

Website Composition Index
fitnessblender.com 1.89% 34.85x
elitefts.com 1.01% 33.35x
atkins.com 1.19% 31.88x
myfitnesspal.com 66.33% 31.77x
star2.com 1.06% 30.88x
healthstatus.com 1.11% 28.98x
oxygenmag.com 1.43% 28.97x
pritikin.com 1.31% 28.95x
muscleandstrength.com 3.17% 28.16x
peacefuldumpling.com 1.35% 27.92x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 29.42% 28.06x
Healthy Eating Researchers 1.61% 20.42x
Weight Lifting Enthusiasts 5.61% 19.94x
Food Cluster 1.16% 19.44x
Paleo & Keto Diet Enthusiasts 4.56% 19.36x
Nutrition & Diabetic Living 0.70% 19.17x
Assorted Topics (Television, Origami, Men's Health) 1.94% 18.85x
Reproductive Health 1.03% 18.32x
Active Lifestyle Enthusiasts 0.05% 17.18x
Dermatology 1.15% 17.02x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female