Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 824.9 Thousand Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 824.9 thousand unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 38.11% 67.40x
Women's Health Researchers 38.12% 66.96x
Wellness Enthusiasts 36.77% 66.29x
Women's Fitness Enthusiasts 35.52% 65.47x
Cholesterol Researchers 27.41% 63.23x
Indoor Cycling & Spinning Enthusiasts 33.60% 61.85x
Mens Fitness Publication Readers 33.13% 58.87x
Women’s Lifestyle Blogs Researchers 33.67% 58.63x
Running Enthusiasts 32.98% 57.37x
Home Custom Bedroom Decorators 15.58% 56.94x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.03% 1.86x
Maurices 0.06% 1.63x
Carhartt 0.18% 1.31x
White House Black Market 0.02% 1.26x
Hollister 0.01% 1.17x
American Eagle Outfitters 0.02% 1.11x
Old Navy 0.02% 0.98x
Victoria's Secret 0.02% 0.96x
Buckle 0.01% 0.95x
Journeys 0.02% 0.95x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 56.24% 59.32x
boxrox.com 3.04% 45.01x
fitwirr.com 2.89% 36.82x
styleatacertainage.com 1.78% 34.86x
championdaily.com 1.11% 34.70x
outsideonline.com 2.09% 33.84x
jiosaavn.com 1.98% 32.99x
cupcakesandcashmere.com 2.01% 32.91x
nutrition-charts.com 2.45% 32.25x
caloriesburnedhq.com 2.10% 32.15x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 21.98% 37.71x
Assorted Topics (Television, Origami, Men's Health) 1.16% 28.35x
Weight Lifting Enthusiasts 2.09% 21.30x
Canada Consumer Product Cluster 1.32% 20.80x
Vegans & Animal Welfare 0.21% 20.37x
Travel, Food, Fashion & Fitness 2.53% 20.24x
Paleo & Keto Diet Enthusiasts 0.45% 18.28x
Perfume, Makeup & Cosmetics 0.27% 17.15x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.35% 16.19x
Nature & Wildlife 3.42% 15.95x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female