Explore the Fitness Enthusiasts Audience
Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.
INTERESTS
The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.
| Interest | Composition | Index |
| Weight Loss Researchers | 61.26% | 43.39x |
| Women's Fitness Enthusiasts | 48.86% | 35.64x |
| Luxury Fitness Shoppers | 49.65% | 35.51x |
| Luxury Athletic Footwear Shoppers | 49.67% | 35.49x |
| Women's Health Researchers | 48.71% | 34.38x |
| Indoor Cycling & Spinning Enthusiasts | 48.66% | 32.91x |
| Running Enthusiasts | 44.26% | 32.59x |
| Healthy Eaters | 45.17% | 31.98x |
| Men's Health Researchers | 45.92% | 31.82x |
| Nutrition Conscious Eaters | 44.83% | 31.37x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.87x |
| REI | 0.03% | 1.69x |
| Jos A. Bank Clothiers | 0.48% | 1.53x |
| Supreme | 0.02% | 1.53x |
| Bonobos | 0.08% | 1.42x |
| Urban Outfitters | 0.07% | 1.42x |
| Belk | 0.02% | 1.40x |
| Johnston and Murphy | 0.20% | 1.37x |
| Kate Spade | 0.05% | 1.34x |
| Patagonia | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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WEBSITES
The Fitness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.
| Website | Composition | Index |
| grindtv.com | 1.74% | 87.94x |
| ketovangelist.com | 1.07% | 48.62x |
| 3fatchicks.com | 1.73% | 45.87x |
| fitwatch.com | 1.99% | 43.10x |
| healthstatus.com | 4.14% | 41.29x |
| mensfitness.com | 3.96% | 41.15x |
| beautyeditor.ca | 1.19% | 40.28x |
| beachbody.com | 1.21% | 40.01x |
| myfitnesspal.com | 71.45% | 39.98x |
| whole30.com | 1.28% | 39.73x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.
| Content Affinity | Composition | Index |
| Weight Loss & Nutrition Assistance Researchers | 40.76% | 25.02x |
| Healthy Eating Researchers | 7.02% | 21.64x |
| Active Lifestyle Enthusiasts | 0.29% | 21.53x |
| Nutrition & Diabetic Living | 2.15% | 17.99x |
| Travel, Food, Fashion & Fitness | 4.86% | 16.44x |
| Food Cluster | 6.29% | 16.34x |
| Paleo & Keto Diet Enthusiasts | 18.70% | 15.88x |
| Weight Lifting Enthusiasts | 10.48% | 15.63x |
| Vegans & Animal Welfare | 5.99% | 15.55x |
| Low Carb Diets | 12.90% | 15.32x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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