Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 62.18% 38.76x
Women's Fitness Enthusiasts 50.78% 35.52x
Women's Health Researchers 50.13% 34.46x
Indoor Cycling & Spinning Enthusiasts 52.09% 33.57x
Luxury Athletic Footwear Shoppers 49.37% 33.49x
Luxury Fitness Shoppers 49.37% 33.49x
Cholesterol Researchers 52.11% 33.31x
Mens Fitness Publication Readers 47.09% 32.83x
Men's Health Researchers 50.20% 32.65x
Running Enthusiasts 52.10% 32.34x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.56x
REI 0.01% 1.33x
Dressbarn 0.04% 1.27x
Express Outlets 0.01% 1.23x
Madewell 0.03% 1.21x
Urban Outfitters 0.04% 1.18x
Forever 21 0.05% 1.17x
American Apparel 0.03% 1.16x
Lululemon 0.04% 1.15x
Talbots 0.03% 1.15x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 54.36% 30.33x
healthstatus.com 1.41% 27.49x
xojane.com 1.49% 26.72x
paleohacks.com 1.61% 25.68x
caloriesburnedhq.com 1.62% 25.53x
plantbasednews.org 1.35% 25.14x
fitday.com 2.42% 24.84x
jamesclear.com 1.06% 24.83x
oxygenmag.com 1.08% 24.76x
thrivestrive.com 1.20% 24.47x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 25.42% 25.41x
Healthy Eating Researchers 2.56% 18.94x
Active Lifestyle Enthusiasts 0.11% 18.56x
Nutrition & Diabetic Living 1.14% 17.30x
Paleo & Keto Diet Enthusiasts 7.39% 16.64x
Weight Lifting Enthusiasts 6.01% 16.44x
Food Cluster 2.47% 16.41x
Travel, Food, Fashion & Fitness 3.06% 16.27x
Assorted Topics (Television, Origami, Men's Health) 1.40% 15.56x
Vegans & Animal Welfare 2.62% 15.22x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female