Explore the Fitness Enthusiasts Audience
Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fitness Enthusiasts audience.
INTERESTS
The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.
| Interest | Composition | Index |
| Weight Loss Researchers | 53.26% | 50.34x |
| Cholesterol Researchers | 45.18% | 49.99x |
| Women's Fitness Enthusiasts | 51.42% | 49.98x |
| Wellness Enthusiasts | 50.07% | 49.55x |
| Women's Health Researchers | 51.42% | 49.48x |
| Indoor Cycling & Spinning Enthusiasts | 47.40% | 48.99x |
| Running Enthusiasts | 44.79% | 47.10x |
| Mens Fitness Publication Readers | 46.54% | 46.99x |
| Men's Health Researchers | 46.95% | 46.14x |
| Home Custom Bedroom Decorators | 38.24% | 44.90x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.02x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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WEBSITES
The Fitness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fitness Enthusiasts audience is manrepeller.com.
| Website | Composition | Index |
| manrepeller.com | 4.42% | 41.41x |
| myfitnesspal.com | 59.88% | 40.42x |
| nutrition-charts.com | 1.26% | 39.94x |
| ampproject.org | 5.14% | 37.24x |
| fitbit.com | 1.51% | 37.18x |
| thisisinsider.com | 2.07% | 36.80x |
| forum.bodybuilding.com | 3.10% | 35.81x |
| thefinancialdiet.com | 1.64% | 35.70x |
| metalheadzone.com | 2.13% | 35.59x |
| plantbasednews.org | 1.24% | 34.98x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.
| Content Affinity | Composition | Index |
| Weight Loss & Nutrition Assistance Researchers | 20.04% | 29.13x |
| Food Cluster | 0.22% | 27.51x |
| Weight Lifting Enthusiasts | 2.73% | 20.85x |
| Assorted Topics (Television, Origami, Men's Health) | 1.33% | 20.43x |
| Healthy Eating Researchers | 0.56% | 19.95x |
| Crossfit & Obstacle Race Enthusiasts | 0.63% | 19.36x |
| Ireland Cluster | 7.26% | 18.66x |
| Paleo & Keto Diet Enthusiasts | 1.33% | 18.55x |
| Disease Cluster | 0.24% | 18.36x |
| Diabetes Research | 0.41% | 18.30x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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