Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 499.9 Thousand Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 499.9 thousand unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 35.22% 106.05x
Women's Fitness Enthusiasts 33.09% 102.88x
Wellness Enthusiasts 32.32% 102.64x
Cholesterol Researchers 19.04% 98.94x
Mens Fitness Publication Readers 29.69% 93.49x
Women’s Lifestyle Blogs Researchers 32.20% 89.61x
Men's Health Researchers 27.48% 86.56x
Custom Home Lighting Shoppers 8.13% 84.89x
Home Custom Bedroom Decorators 8.13% 84.82x
Home Design Enthusiasts 26.53% 77.80x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.70x
Gap 0.01% 1.66x
H&M 0.02% 1.57x
Old Navy 0.03% 1.57x
Carhartt 0.02% 1.54x
Forever 21 0.01% 1.43x
Urban Outfitters 0.02% 1.32x
White House Black Market 0.02% 1.31x
Mens Wearhouse 0.02% 1.29x
Express 0.02% 1.18x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 50.79% 87.91x
fitwirr.com 3.77% 55.92x
boxrox.com 2.35% 54.90x
luxurycolumnist.com 2.30% 46.37x
outsideonline.com 1.12% 45.08x
leafgroup.com 1.44% 43.30x
gossipcop.com 5.25% 42.89x
cityam.com 3.19% 41.59x
uexpress.com 3.50% 41.47x
cleaneatingmag.com 3.96% 41.31x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 20.61% 51.91x
Assorted Topics (Television, Origami, Men's Health) 1.32% 41.66x
Canada Consumer Product Cluster 1.41% 28.61x
Canada Shopping - Kitchenware 0.31% 27.61x
Travel, Food, Fashion & Fitness 2.55% 26.00x
Weight Lifting Enthusiasts 2.25% 25.84x
Paleo & Keto Diet Enthusiasts 0.48% 24.85x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.80% 22.07x
Quebec Vacations 1.43% 20.09x
Yoga & Meditation 0.23% 19.37x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male