Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 44.51% 35.78x
Luxury Fitness Shoppers 51.03% 34.58x
Luxury Athletic Footwear Shoppers 51.16% 34.25x
Cholesterol Researchers 41.51% 32.54x
Men's Health Researchers 43.44% 31.93x
Running Enthusiasts 42.67% 31.88x
Mens Fitness Publication Readers 38.70% 31.71x
Healthy Eaters 41.70% 31.20x
Nutrition Conscious Eaters 42.00% 31.10x
Yogis 46.97% 29.63x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.02% 1.79x
Express Outlets 0.01% 1.54x
Levi Strauss 0.02% 1.48x
Gymboree 0.04% 1.45x
Club Monaco 0.01% 1.44x
Zara 0.04% 1.41x
Chicos 0.06% 1.41x
Free People 0.03% 1.40x
Uniqlo 0.02% 1.36x
LOFT 0.08% 1.35x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 2.47% 128.48x
wickedstuffed.com 1.17% 59.96x
acaloriecounter.com 1.02% 59.06x
fitwatch.com 1.93% 58.98x
myfitnesspal.com 65.85% 58.31x
poliquingroup.com 1.23% 57.81x
3fatchicks.com 1.71% 56.33x
drjockers.com 1.20% 55.79x
healthstatus.com 4.08% 55.74x
ketovangelist.com 1.30% 55.53x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 37.16% 28.23x
Active Lifestyle Enthusiasts 0.26% 21.74x
Healthy Eating Researchers 7.80% 21.02x
Nutrition & Diabetic Living 1.54% 18.69x
Food Cluster 6.32% 18.31x
Weight Lifting Enthusiasts 10.74% 17.17x
Travel, Food, Fashion & Fitness 3.88% 16.56x
Paleo & Keto Diet Enthusiasts 20.31% 16.19x
Assorted Topics (Television, Origami, Men's Health) 0.27% 16.04x
Pet Forums 3.47% 15.82x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female