Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 52.78% 49.22x
Women's Fitness Enthusiasts 48.85% 48.98x
Women's Health Researchers 49.33% 48.61x
Cholesterol Researchers 43.55% 48.46x
Wellness Enthusiasts 49.87% 47.96x
Indoor Cycling & Spinning Enthusiasts 45.09% 46.39x
Mens Fitness Publication Readers 42.84% 46.38x
Running Enthusiasts 44.25% 44.99x
Men's Health Researchers 44.59% 44.69x
Home Custom Bedroom Decorators 36.05% 44.35x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.48x
Eddie Bauer 0.01% 1.47x
Dressbarn 0.02% 1.46x
Talbots 0.01% 1.38x
LOFT 0.02% 1.28x
J. Crew 0.01% 1.28x
Chicos 0.02% 1.26x
Carhartt 0.23% 1.20x
Victoria's Secret 0.03% 1.16x
Banana Republic 0.02% 1.11x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is fitnessmagazine.com.

Website Composition Index
fitnessmagazine.com 1.04% 42.24x
manrepeller.com 5.06% 41.63x
thefinancialdiet.com 2.21% 38.32x
plantbasednews.org 1.14% 37.26x
fitbit.com 1.19% 36.50x
moneytalksnews.com 1.30% 35.96x
japantoday.com 1.15% 35.43x
pethealthnetwork.com 2.14% 35.30x
aad.org 1.06% 35.12x
ktva.com 1.53% 34.79x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 22.74% 27.96x
Weight Lifting Enthusiasts 2.50% 21.62x
Crossfit & Obstacle Race Enthusiasts 0.49% 21.05x
Food Cluster 0.09% 19.94x
Disease Cluster 0.13% 19.92x
Healthy Eating Researchers 0.40% 19.44x
Perfume, Makeup & Cosmetics 0.38% 18.94x
Vegans & Animal Welfare 0.80% 18.35x
Travel, Food, Fashion & Fitness 3.28% 18.29x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 17.99x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female