Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 597.3 Thousand Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 597.3 thousand unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 24.49% 126.02x
Wellness Enthusiasts 19.37% 114.59x
Retired Government Employees 22.59% 104.15x
Mens Fitness Publication Readers 40.17% 102.67x
Women's Health Researchers 43.95% 100.96x
Women's Fitness Enthusiasts 41.15% 98.48x
Men's Health Researchers 35.02% 92.18x
Grandparents 20.19% 75.84x
Women’s Fashion Blogs Readers 28.92% 74.28x
Advertising Professionals 42.75% 72.61x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 2.58x
Gymboree 0.01% 1.75x
Maurices 0.02% 1.12x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 29.20% 120.40x
fitwirr.com 4.00% 94.83x
timescolonist.com 4.48% 75.23x
thechronicleherald.ca 1.48% 74.01x
huffingtonpost.ca 3.39% 73.25x
gossipcop.com 3.09% 71.21x
kamloopsthisweek.com 1.15% 67.46x
cityam.com 3.65% 66.43x
insidehalton.com 4.02% 65.08x
chowhound.com 2.95% 58.80x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 9.70% 48.48x
Assorted Topics (Television, Origami, Men's Health) 1.00% 42.13x
Quebec Vacations 1.71% 39.63x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 10.07% 33.41x
Canada Consumer Product Cluster 1.29% 30.81x
Travel, Food, Fashion & Fitness 1.84% 29.54x
Female Lifestyle Content Readers 1.98% 29.39x
Australia & New Zealand Media 3.69% 28.32x
Vancouver British Columbia Research Cluster 1.75% 26.99x
Small Business Resources 14.00% 26.77x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male