Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 61.24% 44.28x
Women's Fitness Enthusiasts 53.21% 38.47x
Cholesterol Researchers 49.05% 38.15x
Women's Health Researchers 52.19% 37.99x
Indoor Cycling & Spinning Enthusiasts 50.68% 37.73x
Running Enthusiasts 50.19% 37.50x
Luxury Fitness Shoppers 49.23% 37.11x
Luxury Athletic Footwear Shoppers 49.23% 37.11x
Men's Health Researchers 50.09% 36.42x
Mens Fitness Publication Readers 47.87% 35.60x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Coach.

Location Composition Index
Coach 0.01% 1.57x
Lululemon 0.01% 1.46x
White House Black Market 0.02% 1.44x
Jos A. Bank Clothiers 0.02% 1.44x
Chicos 0.02% 1.40x
Aeropostale 0.02% 1.35x
Lane Bryant 0.01% 1.29x
Talbots 0.01% 1.27x
H&M 0.01% 1.26x
Buckle 0.02% 1.25x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.

Website Composition Index
myfitnesspal.com 65.18% 32.10x
fitnessblender.com 2.63% 31.72x
caloriesburnedhq.com 2.17% 29.75x
healthstatus.com 1.33% 29.48x
oxygenmag.com 1.39% 29.45x
paleohacks.com 1.13% 29.12x
atkins.com 1.62% 28.85x
xojane.com 1.02% 28.81x
elitefts.com 1.27% 28.68x
thrivestrive.com 1.21% 28.00x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 28.09% 27.70x
Healthy Eating Researchers 2.09% 22.41x
Food Cluster 1.90% 20.29x
Weight Lifting Enthusiasts 5.82% 19.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 19.56x
Paleo & Keto Diet Enthusiasts 5.81% 19.36x
Nutrition & Diabetic Living 0.93% 18.83x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 18.70x
Active Lifestyle Enthusiasts 0.07% 18.36x
Dermatology 1.80% 18.25x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female