Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 343.5 Thousand Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 343.5 thousand unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 58.15% 36.14x
Wellness Enthusiasts 55.67% 34.09x
Women's Fitness Enthusiasts 54.74% 33.11x
Cholesterol Researchers 47.76% 32.93x
Women's Health Researchers 53.88% 32.79x
Indoor Cycling & Spinning Enthusiasts 48.41% 32.47x
Running Enthusiasts 48.53% 32.21x
Men's Health Researchers 49.15% 31.72x
Mens Fitness Publication Readers 48.14% 31.30x
Custom Home Lighting Shoppers 43.02% 29.80x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.98x
Buckle 0.02% 1.75x
Gymboree 0.01% 1.70x
Dressbarn 0.01% 1.52x
Express 0.01% 1.52x
Lane Bryant 0.01% 1.41x
White House Black Market 0.01% 1.39x
Victoria's Secret 0.02% 1.34x
The Childrens Place 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.29x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is fitnessblender.com.

Website Composition Index
fitnessblender.com 1.28% 30.04x
myfitnesspal.com 64.56% 27.72x
muscleandstrength.com 2.36% 25.66x
oxygenmag.com 1.45% 25.49x
care2.com 1.35% 25.29x
whfoods.com 1.88% 24.30x
muscleandperformance.com 1.25% 23.72x
connexionfrance.com 1.68% 23.16x
cruiselawnews.com 2.26% 23.14x
fitnessmagazine.com 3.70% 22.98x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 27.14% 21.76x
Active Lifestyle Enthusiasts 0.04% 16.52x
Nutrition & Diabetic Living 0.54% 16.14x
Food Cluster 0.78% 16.06x
Weight Lifting Enthusiasts 4.95% 15.73x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 15.37x
Paleo & Keto Diet Enthusiasts 3.39% 15.17x
Reproductive Health 0.72% 15.15x
Healthy Eating Researchers 1.18% 14.98x
Assorted Topics (Television, Origami, Men's Health) 1.85% 14.82x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female