Dstillery Audiences

FITNESS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Fitness Enthusiasts Audience

Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 44.88% 50.13x
Luxury Fitness Shoppers 49.36% 49.61x
Luxury Athletic Footwear Shoppers 49.39% 49.31x
Cholesterol Researchers 41.18% 45.07x
Running Enthusiasts 43.29% 44.47x
Men's Health Researchers 44.19% 44.32x
Healthy Eaters 42.87% 43.85x
Mens Fitness Publication Readers 39.62% 43.73x
Nutrition Conscious Eaters 42.74% 43.54x
Yogis 47.59% 41.49x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.54x
Mens Wearhouse 0.47% 1.24x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Enthusiasts audience is grindtv.com.

Website Composition Index
grindtv.com 1.98% 108.98x
wickedstuffed.com 1.02% 57.97x
poliquingroup.com 1.07% 56.13x
ketovangelist.com 1.15% 55.75x
3fatchicks.com 1.75% 53.58x
drjockers.com 1.03% 51.71x
mrskinnypants.com 1.08% 51.62x
fitwatch.com 1.95% 50.60x
mensfitness.com 4.60% 49.79x
beachbody.com 1.33% 48.47x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 38.99% 31.18x
Healthy Eating Researchers 7.37% 24.60x
Nutrition & Diabetic Living 1.75% 22.20x
Food Cluster 6.04% 20.91x
Weight Lifting Enthusiasts 10.71% 19.15x
Paleo & Keto Diet Enthusiasts 18.63% 19.07x
Travel, Food, Fashion & Fitness 4.17% 18.83x
Vegans & Animal Welfare 6.06% 18.47x
Low Carb Diets 12.45% 17.87x
Dermatology 7.77% 17.43x
Composition Percentage: The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female