Explore the Fitness Enthusiasts Audience
Below you'll find more information about the Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Fitness Enthusiasts audience.
INTERESTS
The Fitness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Enthusiasts audience is Weight Loss Researchers.
| Interest | Composition | Index |
| Weight Loss Researchers | 63.12% | 50.01x |
| Women's Fitness Enthusiasts | 52.65% | 44.42x |
| Cholesterol Researchers | 49.67% | 43.81x |
| Indoor Cycling & Spinning Enthusiasts | 51.14% | 43.27x |
| Women's Health Researchers | 52.10% | 42.92x |
| Luxury Athletic Footwear Shoppers | 51.50% | 42.63x |
| Luxury Fitness Shoppers | 51.50% | 42.63x |
| Running Enthusiasts | 49.97% | 42.16x |
| Men's Health Researchers | 50.99% | 41.66x |
| Mens Fitness Publication Readers | 47.54% | 41.34x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Enthusiasts audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.45x |
| REI | 0.01% | 1.42x |
| Jos A. Bank Clothiers | 0.04% | 1.36x |
| Brooks Brothers | 0.02% | 1.34x |
| Zara | 0.02% | 1.33x |
| Uniqlo | 0.01% | 1.33x |
| Free People | 0.02% | 1.32x |
| White House Black Market | 0.05% | 1.31x |
| Tommy Bahama | 0.01% | 1.28x |
| Eddie Bauer | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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WEBSITES
The Fitness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fitness Enthusiasts audience is myfitnesspal.com.
| Website | Composition | Index |
| myfitnesspal.com | 59.04% | 39.57x |
| mensfitness.com | 1.31% | 39.08x |
| healthstatus.com | 1.86% | 37.83x |
| xojane.com | 2.07% | 35.78x |
| paleohacks.com | 2.21% | 34.28x |
| caloriesburnedhq.com | 1.89% | 34.21x |
| fitwatch.com | 1.13% | 34.12x |
| fitday.com | 3.19% | 33.84x |
| oxygenmag.com | 1.17% | 33.38x |
| obesityhelp.com | 1.07% | 33.36x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Enthusiasts audience is Weight Loss & Nutrition Assistance Researchers.
| Content Affinity | Composition | Index |
| Weight Loss & Nutrition Assistance Researchers | 27.34% | 29.28x |
| Active Lifestyle Enthusiasts | 0.14% | 23.19x |
| Healthy Eating Researchers | 3.12% | 21.28x |
| Nutrition & Diabetic Living | 1.29% | 20.24x |
| Food Cluster | 2.96% | 19.26x |
| Travel, Food, Fashion & Fitness | 3.34% | 19.12x |
| Paleo & Keto Diet Enthusiasts | 8.77% | 19.11x |
| Weight Lifting Enthusiasts | 6.69% | 18.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.93% | 18.16x |
| Low Carb Diets | 7.54% | 17.96x |
Composition Percentage:
The overlap percentage between the Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fitness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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