Dstillery Audiences

FITNESS INSTRUCTORS

Audience Size: 1.3 Million Devices

Explore the Fitness Instructors Audience

Below you'll find more information about the Fitness Instructors audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Fitness Instructors audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Instructors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Instructors audience is At-Home Gym Intenders.

Interest Composition Index
At-Home Gym Intenders 22.53% 43.43x
Exercise and Gym Researchers 34.78% 43.04x
Wellness Enthusiasts 9.03% 41.26x
Online Exercise Class Users 15.55% 38.45x
Men's Health Researchers 16.08% 37.50x
Weight Lifting Enthusiasts 39.26% 36.07x
Weight Loss Researchers 24.99% 34.65x
Competitive Sports Participants 23.85% 33.45x
Competitive Tri-Athletes 22.94% 31.67x
Beard Care Researchers 12.82% 30.66x
Composition Percentage: The overlap percentage between the Fitness Instructors audience and the Interest attribute.
Index: A comparison of the Fitness Instructors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Instructors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Instructors audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.52x
Maurices 0.03% 1.30x
Old Navy 0.02% 1.27x
Zumiez 0.02% 1.11x
American Eagle Outfitters 0.01% 1.08x
Urban Outfitters 0.01% 0.98x
Gymboree 0.01% 0.96x
Composition Percentage: The overlap percentage between the Fitness Instructors audience and the Location attribute.
Index: A comparison of the Fitness Instructors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fitness Instructors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fitness Instructors audience is broscience.com.

Website Composition Index
broscience.com 8.04% 113.36x
t-nation.com 4.55% 108.16x
whitecoattrainer.com 1.41% 73.99x
upgradedhealth.net 1.01% 72.36x
boxrox.com 2.42% 70.19x
fitnessandpower.com 3.91% 69.16x
theworkoutdigest.com 2.78% 68.32x
olubunmimabel.com 1.14% 62.74x
dietingwell.com 1.04% 62.67x
afamuche.com 3.07% 61.56x
Composition Percentage: The overlap percentage between the Fitness Instructors audience and the Web attribute.
Index: A comparison of the Fitness Instructors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Instructors audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 3.63% 51.27x
Comedy Content 0.31% 35.16x
Survival Guides 0.13% 31.91x
Vegans & Animal Welfare 0.14% 21.61x
Female Lifestyle Content Readers 1.64% 20.24x
DIY Decoration & Furniture 2.89% 19.80x
Paleo & Keto Diet Enthusiasts 0.26% 18.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.62% 16.76x
Assorted Topics (Viral Media, Paid Traffic) 1.21% 16.50x
African-American Hair 0.07% 16.29x
Composition Percentage: The overlap percentage between the Fitness Instructors audience and the Content Affinity attribute.
Index: A comparison of the Fitness Instructors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Instructors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male