Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 4 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 53.71% 39.74x
Travel Researchers 52.70% 37.24x
Home Lending Researchers 43.36% 33.66x
Discount Flight Searchers 43.56% 33.21x
Major Airline Customers 46.30% 33.11x
Vacation Rental Accommodation Researchers 43.07% 32.99x
Home Buyers 41.03% 32.04x
Luxury Boutique Hotel Researchers 44.19% 30.61x
Luxury Hotel Guests 44.67% 30.17x
Realtors & Real Estate Researchers 36.38% 29.55x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
Supreme 0.01% 2.24x
Bonobos 0.15% 2.03x
Lorna Jane 0.01% 2.02x
Topshop 0.03% 1.86x
Jos A. Bank Clothiers 0.40% 1.68x
White House Black Market 0.49% 1.59x
Patagonia 0.02% 1.59x
REI 0.02% 1.50x
Intermix 0.01% 1.47x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.12% 53.23x
hyatt.com 6.16% 46.61x
viator.com 3.07% 40.21x
omnihotels.com 1.94% 39.24x
menupages.com 1.01% 38.36x
jetblue.com 3.21% 38.27x
enterprise.com 4.95% 36.31x
homeaway.com 9.93% 35.05x
alaskaair.com 6.47% 34.29x
islands.com 1.06% 34.18x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 29.43x
South Carolina Travel 0.22% 18.39x
Mexico Travel 0.61% 17.77x
Beach Vacations 9.59% 17.66x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 17.61x
Caribbean Vacation 4.13% 17.60x
London Tourism 0.23% 16.80x
European Museums, Restaurants & Events 2.83% 15.96x
San Francisco Tourism 1.62% 15.76x
Southern California Cluster 0.84% 14.63x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male