Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 47.78% 45.25x
Work Comes First Travelers 44.38% 41.57x
Vacation Planners 49.81% 37.21x
Discount Flight Searchers 46.15% 36.55x
Home Lending Researchers 39.62% 30.38x
Home Buyers 34.63% 30.07x
Work Hard, Play Hard Travelers 35.92% 29.93x
Travel Researchers 39.86% 29.14x
Vacation Rental Accommodation Researchers 27.47% 28.02x
Online Directory Searchers 33.05% 26.56x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.95x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hotwire.com.

Website Composition Index
hotwire.com 10.69% 55.96x
choicehotels.com 1.73% 45.21x
flightview.com 1.02% 43.03x
hilton.com 8.66% 39.57x
cheapoair.com 23.12% 38.54x
ritzcarlton.com 1.03% 38.41x
ncl.com 1.52% 38.20x
reservations.com 5.32% 36.93x
meredith.com 1.17% 35.61x
airfarewatchdog.com 5.14% 34.41x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is National Parks.

Content Affinity Composition Index
National Parks 0.59% 21.97x
Discount Travel 75.15% 21.32x
Electronic Cabling 0.09% 20.59x
European Museums, Restaurants & Events 0.35% 19.89x
Caribbean Vacation 1.18% 19.22x
Furniture Shopping 4.90% 18.90x
Bathrooms & Plumbing 0.21% 18.42x
Institutional Investing 0.17% 18.40x
Pre-Built Home Researchers 0.28% 18.30x
Healthcare Jobs 0.17% 17.59x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male