Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 32.56% 18.75x
Discount Flight Searchers 30.32% 17.29x
Major Airline Customers 36.93% 17.12x
Restaurant Researchers 27.72% 17.11x
Custom Home Lighting Shoppers 23.41% 16.96x
Home Custom Bedroom Decorators 23.41% 16.96x
European Trip Planners 32.66% 16.88x
Vacation Planners 60.08% 16.83x
Home Buyers 26.40% 16.71x
Sporting Goods Shoppers 25.43% 16.65x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 1.74x
Madewell 0.03% 1.71x
Columbia 0.02% 1.66x
Everlane 0.01% 1.64x
The North Face 0.04% 1.63x
Uniqlo 0.02% 1.61x
Tommy Bahama 0.04% 1.60x
Zara 0.04% 1.59x
LL Bean 0.01% 1.58x
Patagonia 0.03% 1.58x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.03% 46.01x
starwoodhotels.com 2.12% 44.08x
bestparking.com 1.17% 41.90x
hyatt.com 11.21% 39.55x
ebags.com 1.07% 38.75x
thepointsguy.com 1.14% 37.27x
tripping.com 1.45% 34.23x
menupages.com 2.03% 33.90x
seaworldparks.com 1.45% 33.78x
gilt.com 1.01% 33.48x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 16.33x
South Carolina Travel 0.40% 12.64x
Caribbean Vacation 3.40% 12.27x
European Museums, Restaurants & Events 3.43% 11.41x
San Francisco Tourism 2.21% 11.34x
Mexico Travel 0.85% 10.98x
Travel Adventure 15.33% 10.80x
Higher-End Fashion Brands 1.76% 10.74x
London Tourism 0.42% 10.68x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 10.42x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male