Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 61.32% 41.98x
Work Comes First Travelers 58.45% 40.28x
Vacation Planners 52.14% 34.84x
Travel Researchers 46.62% 31.32x
Discount Flight Searchers 43.84% 29.49x
Home Lending Researchers 43.17% 28.53x
Home Buyers 41.52% 27.81x
Vacation Rental Accommodation Researchers 36.24% 26.87x
Major Airline Customers 45.10% 26.58x
Work Hard, Play Hard Travelers 37.95% 26.39x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.38x
H&M 0.01% 1.35x
Mens Wearhouse 0.06% 1.29x
Banana Republic 0.01% 1.25x
Michael Kors 0.01% 1.23x
White House Black Market 0.01% 1.18x
Lane Bryant 0.01% 1.17x
LOFT 0.01% 1.14x
Chicos 0.01% 1.14x
Victoria's Secret 0.03% 1.06x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hyatt.com.

Website Composition Index
hyatt.com 1.62% 37.07x
cheapflights.com 1.65% 36.16x
viator.com 1.38% 35.72x
southwest.com 13.08% 34.53x
homeaway.com 5.32% 33.91x
alaskaair.com 3.55% 32.55x
hotelguides.com 2.11% 31.50x
vrbo.com 13.40% 29.41x
flights.com 3.48% 26.83x
princess.com 2.01% 25.93x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 5.02% 19.46x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.43x
London Tourism 0.11% 17.69x
Mexico Travel 0.36% 16.95x
European Museums, Restaurants & Events 1.99% 16.84x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 16.75x
San Francisco Tourism 0.70% 16.17x
Southern California Cluster 0.31% 15.81x
National Parks 1.92% 14.79x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.16% 14.43x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male