Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 5.9 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 32.92% 20.41x
Discount Flight Searchers 21.57% 18.49x
Major Airline Customers 38.67% 18.24x
Restaurant Researchers 28.35% 18.19x
Vacation Planners 59.86% 18.05x
European Trip Planners 32.38% 17.90x
Affordable Hotel Bookers 34.46% 17.63x
Home Buyers 24.78% 17.41x
Sporting Goods Shoppers 25.07% 17.29x
Travel Researchers 61.77% 17.04x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 2.16x
Saint Laurent Paris 0.01% 1.58x
Columbia 0.02% 1.57x
Armani 0.03% 1.54x
Urban Outfitters 0.05% 1.53x
Patagonia 0.01% 1.49x
Tommy Bahama 0.04% 1.48x
The North Face 0.03% 1.45x
American Apparel 0.03% 1.41x
REI 0.02% 1.39x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.43% 47.20x
starwoodhotels.com 2.86% 42.10x
rentalcars.com 1.22% 41.98x
bestparking.com 1.58% 41.02x
icelandair.us 1.12% 40.98x
hyatt.com 14.88% 38.19x
ebags.com 1.42% 38.08x
lasvegas.com 1.08% 37.77x
thepointsguy.com 1.53% 37.56x
hotwire.com 10.34% 35.94x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 16.62x
Caribbean Vacation 3.65% 13.03x
South Carolina Travel 0.52% 12.49x
European Museums, Restaurants & Events 3.92% 11.84x
Mexico Travel 1.03% 11.37x
San Francisco Tourism 2.59% 11.32x
Travel Adventure 17.39% 11.28x
Smart Travel 7.75% 10.48x
Higher-End Fashion Brands 2.24% 10.44x
London Tourism 0.50% 10.40x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male