Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 52.74% 50.12x
Work Comes First Travelers 47.92% 48.10x
Vacation Planners 52.42% 40.13x
Discount Flight Searchers 47.57% 39.53x
Travel Researchers 43.25% 35.42x
Work Hard, Play Hard Travelers 38.98% 33.68x
Home Buyers 35.89% 33.24x
Home Lending Researchers 43.04% 33.06x
Vacation Rental Accommodation Researchers 27.98% 30.50x
Realtors & Real Estate Researchers 28.45% 29.53x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.14x
Maurices 0.01% 1.09x
Express 0.01% 1.02x
Victoria's Secret 0.02% 1.02x
Carhartt 0.10% 1.01x
Journeys 0.01% 0.94x
Old Navy 0.01% 0.93x
The Childrens Place 0.01% 0.91x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is southwest.com.

Website Composition Index
southwest.com 1.73% 52.88x
hotwire.com 15.20% 52.17x
flights.com 1.03% 52.02x
vrbo.com 1.72% 46.72x
choicehotels.com 2.74% 45.45x
cheapoair.com 28.62% 42.94x
flightview.com 1.38% 40.19x
bookingbuddy.com 1.31% 39.64x
ncl.com 2.58% 38.90x
hilton.com 12.99% 38.52x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is National Parks.

Content Affinity Composition Index
National Parks 0.72% 21.61x
Beach Vacations 0.78% 21.52x
European Museums, Restaurants & Events 0.51% 20.57x
Caribbean Vacation 1.74% 20.26x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 19.29x
San Francisco Tourism 0.14% 19.23x
Electronic Cabling 0.15% 19.04x
Institutional Investing 0.26% 18.62x
Computer Printers 0.05% 18.57x
Pre-Built Home Researchers 0.48% 17.89x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male