Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 61.32% | 41.98x |
| Work Comes First Travelers | 58.45% | 40.28x |
| Vacation Planners | 52.14% | 34.84x |
| Travel Researchers | 46.62% | 31.32x |
| Discount Flight Searchers | 43.84% | 29.49x |
| Home Lending Researchers | 43.17% | 28.53x |
| Home Buyers | 41.52% | 27.81x |
| Vacation Rental Accommodation Researchers | 36.24% | 26.87x |
| Major Airline Customers | 45.10% | 26.58x |
| Work Hard, Play Hard Travelers | 37.95% | 26.39x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.38x |
| H&M | 0.01% | 1.35x |
| Mens Wearhouse | 0.06% | 1.29x |
| Banana Republic | 0.01% | 1.25x |
| Michael Kors | 0.01% | 1.23x |
| White House Black Market | 0.01% | 1.18x |
| Lane Bryant | 0.01% | 1.17x |
| LOFT | 0.01% | 1.14x |
| Chicos | 0.01% | 1.14x |
| Victoria's Secret | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 1.62% | 37.07x |
| cheapflights.com | 1.65% | 36.16x |
| viator.com | 1.38% | 35.72x |
| southwest.com | 13.08% | 34.53x |
| homeaway.com | 5.32% | 33.91x |
| alaskaair.com | 3.55% | 32.55x |
| hotelguides.com | 2.11% | 31.50x |
| vrbo.com | 13.40% | 29.41x |
| flights.com | 3.48% | 26.83x |
| princess.com | 2.01% | 25.93x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 5.02% | 19.46x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 18.43x |
| London Tourism | 0.11% | 17.69x |
| Mexico Travel | 0.36% | 16.95x |
| European Museums, Restaurants & Events | 1.99% | 16.84x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.10% | 16.75x |
| San Francisco Tourism | 0.70% | 16.17x |
| Southern California Cluster | 0.31% | 15.81x |
| National Parks | 1.92% | 14.79x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 7.16% | 14.43x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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