Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 32.92% | 20.41x |
| Discount Flight Searchers | 21.57% | 18.49x |
| Major Airline Customers | 38.67% | 18.24x |
| Restaurant Researchers | 28.35% | 18.19x |
| Vacation Planners | 59.86% | 18.05x |
| European Trip Planners | 32.38% | 17.90x |
| Affordable Hotel Bookers | 34.46% | 17.63x |
| Home Buyers | 24.78% | 17.41x |
| Sporting Goods Shoppers | 25.07% | 17.29x |
| Travel Researchers | 61.77% | 17.04x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 2.16x |
| Saint Laurent Paris | 0.01% | 1.58x |
| Columbia | 0.02% | 1.57x |
| Armani | 0.03% | 1.54x |
| Urban Outfitters | 0.05% | 1.53x |
| Patagonia | 0.01% | 1.49x |
| Tommy Bahama | 0.04% | 1.48x |
| The North Face | 0.03% | 1.45x |
| American Apparel | 0.03% | 1.41x |
| REI | 0.02% | 1.39x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.
| Website | Composition | Index |
| whatscheaper.com | 1.43% | 47.20x |
| starwoodhotels.com | 2.86% | 42.10x |
| rentalcars.com | 1.22% | 41.98x |
| bestparking.com | 1.58% | 41.02x |
| icelandair.us | 1.12% | 40.98x |
| hyatt.com | 14.88% | 38.19x |
| ebags.com | 1.42% | 38.08x |
| lasvegas.com | 1.08% | 37.77x |
| thepointsguy.com | 1.53% | 37.56x |
| hotwire.com | 10.34% | 35.94x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.05% | 16.62x |
| Caribbean Vacation | 3.65% | 13.03x |
| South Carolina Travel | 0.52% | 12.49x |
| European Museums, Restaurants & Events | 3.92% | 11.84x |
| Mexico Travel | 1.03% | 11.37x |
| San Francisco Tourism | 2.59% | 11.32x |
| Travel Adventure | 17.39% | 11.28x |
| Smart Travel | 7.75% | 10.48x |
| Higher-End Fashion Brands | 2.24% | 10.44x |
| London Tourism | 0.50% | 10.40x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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