Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 6.1 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 65.34% 28.95x
Work Comes First Travelers 63.41% 27.77x
Vacation Planners 57.05% 24.22x
Discount Flight Searchers 41.37% 22.78x
Travel Researchers 50.50% 22.52x
Major Airline Customers 43.89% 21.20x
Home Lending Researchers 45.27% 21.19x
Vacation Rental Accommodation Researchers 40.92% 20.47x
Home Buyers 46.99% 19.53x
Work Hard, Play Hard Travelers 42.84% 19.49x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.75x
American Apparel 0.03% 1.70x
Madewell 0.02% 1.60x
Armani 0.02% 1.56x
Hugo Boss 0.03% 1.55x
Bonobos 0.01% 1.52x
Ann Taylor 0.02% 1.51x
REI 0.01% 1.45x
Lululemon 0.04% 1.45x
Uniqlo 0.01% 1.45x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hyatt.com.

Website Composition Index
hyatt.com 2.41% 30.07x
viator.com 1.50% 27.16x
cheapflights.com 1.59% 26.81x
southwest.com 12.12% 26.50x
homeaway.com 5.23% 26.35x
enterprise.com 1.64% 25.44x
alaskaair.com 3.43% 25.43x
jetblue.com 1.62% 25.34x
hotelguides.com 2.08% 23.74x
vrbo.com 13.10% 23.45x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 4.95% 14.20x
Mexico Travel 0.33% 12.35x
San Francisco Tourism 0.83% 11.84x
European Museums, Restaurants & Events 1.72% 11.65x
Caribbean Vacation 3.19% 11.52x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 10.95x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 5.85% 10.89x
South Carolina Travel 0.09% 10.89x
London Tourism 0.10% 10.88x
Southern California Cluster 0.43% 10.88x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male