Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 473 Thousand Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 473 thousand unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Affordable Hotel Bookers.

Interest Composition Index
Affordable Hotel Bookers 84.12% 87.67x
Last Minute Travelers 77.36% 87.33x
Discount Flight Searchers 86.58% 86.39x
Family Adventures Travelers 7.75% 66.67x
Work Comes First Travelers 3.68% 48.49x
Moving Services Shoppers 14.73% 44.79x
Vacation Rental Accommodation Researchers 53.26% 43.00x
Apartment Furniture Shoppers 8.82% 38.59x
Car Rental Shoppers 41.01% 37.72x
Bed & Bath Shoppers 17.69% 37.33x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is momondo.com.

Website Composition Index
momondo.com 5.77% 87.82x
onetravel.com 1.28% 86.71x
cheapoair.com 6.17% 80.84x
priceline.com 17.21% 76.12x
trivago.com 10.50% 75.61x
kayak.com 38.11% 66.06x
rome2rio.com 5.19% 64.59x
esky.com 3.17% 41.50x
consumersearch.com 1.60% 35.11x
shop411.com 1.76% 34.21x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 9.73% 44.23x
Promo Codes 0.07% 19.17x
Smart Travel 0.65% 19.15x
Virginia Athletics 0.11% 18.61x
National Parks 0.06% 18.18x
Spanish Health & Wellness 0.73% 17.05x
Spam Call Number Searchers 0.10% 16.60x
Spanish Lifestyle & Health 0.36% 15.68x
Apartment Hunting 4.19% 15.02x
College Sports 0.19% 13.97x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male