Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 6.1 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 33.61% 19.39x
Travel Industry 30.90% 18.88x
Restaurant Researchers 28.53% 17.35x
European Trip Planners 32.95% 17.06x
Vacation Planners 60.10% 16.99x
Major Airline Customers 39.65% 16.95x
Affordable Hotel Bookers 35.02% 16.66x
Home Buyers 23.63% 16.38x
Sporting Goods Shoppers 25.59% 16.22x
Men's Shoe Shoppers 30.56% 16.11x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.75x
REI 0.02% 1.59x
Free People 0.02% 1.50x
Patagonia 0.01% 1.45x
American Apparel 0.03% 1.44x
Calvin Klein 0.01% 1.44x
Levi Strauss 0.01% 1.43x
Brooks Brothers 0.03% 1.43x
J. Crew 0.03% 1.42x
Kate Spade 0.02% 1.41x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is pueblobonito.com.

Website Composition Index
pueblobonito.com 0.08% 48.80x
justfly.com 0.22% 48.39x
pnf.com 0.16% 47.16x
cheapflightnow.com 0.21% 45.70x
hipmunk.com 0.16% 44.60x
barcelo.com 0.18% 44.02x
whatscheaper.com 1.63% 43.98x
discounthawaiicarrental.com 0.05% 43.65x
smartfares.com 0.07% 43.28x
toursbylocals.com 0.07% 43.03x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.06% 15.89x
Caribbean Vacation 3.47% 13.38x
South Carolina Travel 0.58% 11.59x
European Museums, Restaurants & Events 3.99% 11.45x
Travel Adventure 17.56% 11.01x
San Francisco Tourism 2.66% 10.85x
Mexico Travel 1.12% 10.83x
Higher-End Fashion Brands 2.45% 10.13x
Smart Travel 7.96% 10.07x
National Parks 3.23% 9.47x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999