Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 60.11% 42.01x
Work Comes First Travelers 57.44% 40.18x
Vacation Planners 52.55% 34.87x
Travel Researchers 46.83% 31.23x
Discount Flight Searchers 44.88% 30.08x
Home Lending Researchers 42.90% 28.47x
Home Buyers 40.42% 28.24x
Work Hard, Play Hard Travelers 39.36% 26.91x
Major Airline Customers 42.72% 26.23x
Vacation Rental Accommodation Researchers 35.32% 25.93x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.33x
Carhartt 0.13% 1.03x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is cheapflights.com.

Website Composition Index
cheapflights.com 1.25% 39.66x
southwest.com 10.29% 38.09x
homeaway.com 3.96% 36.71x
hotelguides.com 1.63% 34.75x
alaskaair.com 2.39% 34.58x
momondo.com 2.92% 32.27x
vrbo.com 10.45% 32.11x
flights.com 2.92% 30.51x
hotwire.com 27.11% 30.06x
choicehotels.com 8.19% 29.85x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 4.01% 20.31x
European Museums, Restaurants & Events 1.67% 18.49x
Southern California Cluster 0.21% 17.69x
Mexico Travel 0.29% 17.55x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 17.42x
Environmentally Friendly Cars 0.03% 16.78x
National Parks 1.71% 16.31x
San Francisco Tourism 0.48% 16.18x
London Tourism 0.07% 15.59x
Apartment & Community Real Estate Researchers 0.12% 15.46x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male