Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 51.55% | 37.54x |
| Travel Researchers | 51.31% | 35.23x |
| Home Lending Researchers | 38.91% | 30.76x |
| Vacation Rental Accommodation Researchers | 42.04% | 30.53x |
| Major Airline Customers | 43.58% | 30.31x |
| Discount Flight Searchers | 39.62% | 29.64x |
| Luxury Hotel Guests | 42.65% | 29.04x |
| Luxury Boutique Hotel Researchers | 42.91% | 28.44x |
| Affordable Hotel Bookers | 42.76% | 27.91x |
| Home Buyers | 37.89% | 27.64x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.56x |
| Topshop | 0.03% | 2.19x |
| Bonobos | 0.11% | 1.88x |
| Ann Taylor | 0.06% | 1.88x |
| Supreme | 0.02% | 1.84x |
| Zara | 0.05% | 1.73x |
| Johnston and Murphy | 0.23% | 1.58x |
| American Apparel | 0.07% | 1.50x |
| Jos A. Bank Clothiers | 0.47% | 1.49x |
| Madewell | 0.05% | 1.41x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.
| Website | Composition | Index |
| whatscheaper.com | 1.41% | 64.23x |
| starwoodhotels.com | 2.59% | 62.50x |
| rentalcars.com | 1.16% | 61.50x |
| bestparking.com | 1.45% | 58.38x |
| icelandair.us | 1.02% | 53.92x |
| hyatt.com | 13.71% | 53.54x |
| ebags.com | 1.32% | 50.15x |
| lasvegas.com | 1.01% | 49.47x |
| thepointsguy.com | 1.35% | 44.40x |
| tripping.com | 1.76% | 43.64x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 30.47x |
| Caribbean Vacation | 5.37% | 19.93x |
| South Carolina Travel | 0.43% | 18.47x |
| Mexico Travel | 1.13% | 17.76x |
| European Museums, Restaurants & Events | 4.52% | 17.47x |
| London Tourism | 0.49% | 16.45x |
| Beach Vacations | 14.92% | 16.33x |
| Home Décor, Furniture, & Decorating | 0.04% | 15.66x |
| San Francisco Tourism | 2.91% | 15.52x |
| Philanthropy - Nonprofits | 0.88% | 14.68x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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