Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 52.00% | 67.46x |
| Travel Researchers | 52.54% | 64.98x |
| Vacation Rental Accommodation Researchers | 41.63% | 56.79x |
| Home Lending Researchers | 37.62% | 54.28x |
| Major Airline Customers | 42.77% | 53.23x |
| Discount Flight Searchers | 40.31% | 52.25x |
| Luxury Hotel Guests | 43.86% | 52.12x |
| Home Buyers | 32.83% | 51.69x |
| Affordable Hotel Bookers | 41.96% | 50.87x |
| Luxury Boutique Hotel Researchers | 45.03% | 50.83x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.00x |
| Bonobos | 0.15% | 1.98x |
| Jos A. Bank Clothiers | 0.51% | 1.70x |
| Uniqlo | 0.03% | 1.67x |
| Topshop | 0.03% | 1.65x |
| Supreme | 0.02% | 1.63x |
| Hugo Boss | 0.05% | 1.57x |
| Urban Outfitters | 0.09% | 1.56x |
| Armani | 0.05% | 1.54x |
| Club Monaco | 0.02% | 1.47x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.
| Website | Composition | Index |
| whatscheaper.com | 1.11% | 53.36x |
| starwoodhotels.com | 2.13% | 52.75x |
| bestparking.com | 1.20% | 49.34x |
| hyatt.com | 11.51% | 45.38x |
| ebags.com | 1.10% | 42.76x |
| tripping.com | 1.48% | 38.36x |
| thepointsguy.com | 1.05% | 37.34x |
| viator.com | 5.37% | 36.86x |
| omnihotels.com | 3.61% | 36.81x |
| menupages.com | 1.97% | 36.70x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.04% | 41.07x |
| South Carolina Travel | 0.54% | 27.38x |
| Caribbean Vacation | 7.23% | 25.83x |
| Mexico Travel | 1.30% | 25.62x |
| European Museums, Restaurants & Events | 5.63% | 23.78x |
| London Tourism | 0.52% | 23.57x |
| San Francisco Tourism | 3.36% | 22.42x |
| Beach Vacations | 17.84% | 22.07x |
| Home Décor, Furniture, & Decorating | 0.04% | 21.20x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 20.65x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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