Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 52.00% 67.46x
Travel Researchers 52.54% 64.98x
Vacation Rental Accommodation Researchers 41.63% 56.79x
Home Lending Researchers 37.62% 54.28x
Major Airline Customers 42.77% 53.23x
Discount Flight Searchers 40.31% 52.25x
Luxury Hotel Guests 43.86% 52.12x
Home Buyers 32.83% 51.69x
Affordable Hotel Bookers 41.96% 50.87x
Luxury Boutique Hotel Researchers 45.03% 50.83x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.00x
Bonobos 0.15% 1.98x
Jos A. Bank Clothiers 0.51% 1.70x
Uniqlo 0.03% 1.67x
Topshop 0.03% 1.65x
Supreme 0.02% 1.63x
Hugo Boss 0.05% 1.57x
Urban Outfitters 0.09% 1.56x
Armani 0.05% 1.54x
Club Monaco 0.02% 1.47x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.11% 53.36x
starwoodhotels.com 2.13% 52.75x
bestparking.com 1.20% 49.34x
hyatt.com 11.51% 45.38x
ebags.com 1.10% 42.76x
tripping.com 1.48% 38.36x
thepointsguy.com 1.05% 37.34x
viator.com 5.37% 36.86x
omnihotels.com 3.61% 36.81x
menupages.com 1.97% 36.70x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 41.07x
South Carolina Travel 0.54% 27.38x
Caribbean Vacation 7.23% 25.83x
Mexico Travel 1.30% 25.62x
European Museums, Restaurants & Events 5.63% 23.78x
London Tourism 0.52% 23.57x
San Francisco Tourism 3.36% 22.42x
Beach Vacations 17.84% 22.07x
Home Décor, Furniture, & Decorating 0.04% 21.20x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 20.65x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male