Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 33.61% | 19.39x |
| Travel Industry | 30.90% | 18.88x |
| Restaurant Researchers | 28.53% | 17.35x |
| European Trip Planners | 32.95% | 17.06x |
| Vacation Planners | 60.10% | 16.99x |
| Major Airline Customers | 39.65% | 16.95x |
| Affordable Hotel Bookers | 35.02% | 16.66x |
| Home Buyers | 23.63% | 16.38x |
| Sporting Goods Shoppers | 25.59% | 16.22x |
| Men's Shoe Shoppers | 30.56% | 16.11x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.75x |
| REI | 0.02% | 1.59x |
| Free People | 0.02% | 1.50x |
| Patagonia | 0.01% | 1.45x |
| American Apparel | 0.03% | 1.44x |
| Calvin Klein | 0.01% | 1.44x |
| Levi Strauss | 0.01% | 1.43x |
| Brooks Brothers | 0.03% | 1.43x |
| J. Crew | 0.03% | 1.42x |
| Kate Spade | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is pueblobonito.com.
| Website | Composition | Index |
| pueblobonito.com | 0.08% | 48.80x |
| justfly.com | 0.22% | 48.39x |
| pnf.com | 0.16% | 47.16x |
| cheapflightnow.com | 0.21% | 45.70x |
| hipmunk.com | 0.16% | 44.60x |
| barcelo.com | 0.18% | 44.02x |
| whatscheaper.com | 1.63% | 43.98x |
| discounthawaiicarrental.com | 0.05% | 43.65x |
| smartfares.com | 0.07% | 43.28x |
| toursbylocals.com | 0.07% | 43.03x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.06% | 15.89x |
| Caribbean Vacation | 3.47% | 13.38x |
| South Carolina Travel | 0.58% | 11.59x |
| European Museums, Restaurants & Events | 3.99% | 11.45x |
| Travel Adventure | 17.56% | 11.01x |
| San Francisco Tourism | 2.66% | 10.85x |
| Mexico Travel | 1.12% | 10.83x |
| Higher-End Fashion Brands | 2.45% | 10.13x |
| Smart Travel | 7.96% | 10.07x |
| National Parks | 3.23% | 9.47x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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