Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 24.05% 67.43x
Work Comes First Travelers 14.67% 55.16x
Car Rental Shoppers 36.60% 44.84x
Moving Services Shoppers 23.08% 35.96x
Home Buyers 22.52% 35.42x
Office Supply Shoppers 16.30% 32.57x
Luxury Hotel Guests 23.54% 31.14x
Home Lending Researchers 24.37% 30.50x
Las Vegas Trip Planners 34.16% 30.49x
Apartment Furniture Shoppers 16.23% 30.32x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.40x
Lululemon 0.01% 1.38x
Urban Outfitters 0.02% 1.26x
White House Black Market 0.02% 1.24x
Chicos 0.02% 1.20x
H&M 0.01% 1.04x
LOFT 0.01% 1.03x
Gymboree 0.02% 1.01x
Aeropostale 0.01% 0.94x
Old Navy 0.02% 0.91x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is momondo.com.

Website Composition Index
momondo.com 12.61% 81.06x
onetravel.com 2.66% 77.02x
expedia.com 1.98% 70.34x
cheapoair.com 12.00% 62.72x
trivago.com 21.21% 60.20x
seatguru.com 1.70% 59.37x
esky.com 4.42% 56.47x
priceline.com 34.61% 55.67x
rome2rio.com 12.04% 47.42x
kayak.com 68.27% 43.84x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 24.14% 38.03x
National Parks 0.14% 19.26x
European Museums, Restaurants & Events 0.12% 18.02x
Smart Travel 1.01% 17.64x
Caribbean Vacation 1.28% 15.94x
Spanish Health & Wellness 0.91% 15.25x
Franco-African Cluster 0.10% 13.23x
Virginia Athletics 0.10% 13.01x
Spanish Lifestyle & Health 0.53% 12.94x
New England & Ivy League Sports 0.62% 12.87x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male