Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 58.33% 121.40x
Work Comes First Travelers 51.09% 118.19x
Vacation Planners 47.46% 105.40x
Discount Flight Searchers 47.46% 100.89x
Home Lending Researchers 44.57% 93.93x
Travel Researchers 44.93% 93.11x
Vacation Rental Accommodation Researchers 28.99% 85.82x
Work Hard, Play Hard Travelers 42.03% 85.68x
Home Buyers 34.06% 83.45x
Major Airline Customers 50.36% 83.22x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.08% 3.17x
Carhartt 0.23% 1.31x
Victoria's Secret 0.01% 1.15x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is southwest.com.

Website Composition Index
southwest.com 7.43% 35.80x
homeaway.com 2.67% 33.78x
hotelguides.com 1.24% 32.84x
alaskaair.com 1.56% 31.77x
vrbo.com 7.62% 30.09x
flights.com 2.50% 29.71x
choicehotels.com 6.35% 28.82x
cheapoair.com 47.61% 28.53x
hotwire.com 24.92% 28.21x
flightnetwork.com 2.21% 27.99x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 9.78% 25.92x
Private Aviation 4.71% 25.31x
Los Angeles Tourism 5.43% 24.45x
Furniture Shopping 16.67% 24.06x
Travel Adventure 7.25% 23.36x
New York City Education & News Cluster 4.71% 21.69x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.88% 20.48x
Personal Investment & Advisor Researchers 4.35% 20.02x
Legal Information Research Cluster 7.25% 18.69x
Online Ticket Buyers 3.99% 18.35x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male