Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 53.85% 53.59x
Travel Researchers 53.39% 51.81x
Vacation Rental Accommodation Researchers 38.92% 47.20x
Home Lending Researchers 35.53% 45.73x
Major Airline Customers 42.55% 43.09x
Discount Flight Searchers 36.07% 41.75x
Restaurant Researchers 35.84% 40.77x
Home Custom Bedroom Decorators 28.78% 40.20x
Home Buyers 35.13% 40.07x
Sporting Goods Shoppers 32.95% 39.83x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.93x
Bonobos 0.05% 1.80x
Intermix 0.01% 1.79x
Banana Republic 0.05% 1.68x
Lululemon 0.08% 1.68x
Jos A. Bank Clothiers 0.38% 1.66x
Topshop 0.01% 1.65x
Uniqlo 0.02% 1.65x
Madewell 0.03% 1.64x
Armani 0.05% 1.61x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.47% 63.60x
starwoodhotels.com 2.83% 60.74x
rentalcars.com 1.22% 59.72x
bestparking.com 1.57% 57.74x
icelandair.us 1.10% 54.21x
hyatt.com 14.79% 52.57x
ebags.com 1.42% 50.36x
lasvegas.com 1.07% 49.33x
thepointsguy.com 1.45% 46.55x
tripping.com 1.85% 43.06x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 31.82x
South Carolina Travel 0.47% 21.48x
Caribbean Vacation 5.05% 21.23x
European Museums, Restaurants & Events 4.52% 19.04x
Mexico Travel 1.03% 19.03x
San Francisco Tourism 2.72% 17.95x
London Tourism 0.50% 17.82x
Beach Vacations 16.01% 17.03x
Higher-End Fashion Brands 1.95% 16.61x
Meeting Planning & Hotels 1.02% 16.25x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male