Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 32.40% 36.93x
Work Comes First Travelers 27.70% 34.28x
Vacation Planners 42.24% 32.97x
Home Buyers 26.96% 27.04x
Discount Flight Searchers 32.23% 26.05x
Home Lending Researchers 29.69% 25.87x
Work Hard, Play Hard Travelers 25.40% 24.66x
Online Directory Searchers 27.35% 24.29x
Travel Researchers 32.74% 23.87x
Tutoring Resources Researchers 26.06% 22.42x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.81x
Lululemon 0.01% 1.72x
White House Black Market 0.02% 1.56x
Forever 21 0.01% 1.53x
Banana Republic 0.02% 1.38x
Express 0.02% 1.38x
J. Crew 0.01% 1.37x
Gap 0.02% 1.27x
Talbots 0.01% 1.22x
Old Navy 0.03% 1.22x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hotwire.com.

Website Composition Index
hotwire.com 3.77% 62.68x
hotels.com 13.44% 39.15x
hilton.com 1.82% 33.63x
cheapoair.com 16.98% 31.02x
jetsetter.com 1.03% 27.79x
officedepot.com 2.61% 27.21x
intelius.com 1.82% 22.87x
hertz.com 1.68% 22.76x
airfarewatchdog.com 2.25% 22.46x
imdb.com 1.36% 22.42x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 45.63% 22.12x
Institutional Investing 0.05% 20.90x
European Museums, Restaurants & Events 0.15% 18.35x
Custom Gifts 0.04% 16.42x
Toronto Tourism 0.12% 16.16x
Business News & Information Readers 0.17% 16.01x
Cuba & Mexico Media 0.06% 15.81x
Moving & Storage 0.14% 15.45x
Health & Safety Compliance 0.05% 15.20x
Furniture Shopping 0.77% 15.17x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male