Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 42.72% | 38.97x |
| Work Comes First Travelers | 37.58% | 36.90x |
| Vacation Planners | 46.80% | 33.14x |
| Discount Flight Searchers | 41.17% | 30.49x |
| Home Buyers | 32.86% | 26.83x |
| Home Lending Researchers | 36.87% | 26.74x |
| Work Hard, Play Hard Travelers | 32.41% | 25.81x |
| Travel Researchers | 36.28% | 25.04x |
| Online Directory Searchers | 31.33% | 24.79x |
| Vacation Rental Accommodation Researchers | 25.01% | 24.38x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.39x |
| Jos A. Bank Clothiers | 0.02% | 1.37x |
| Banana Republic | 0.02% | 1.28x |
| Dressbarn | 0.02% | 1.23x |
| J. Crew | 0.01% | 1.17x |
| Journeys | 0.03% | 1.13x |
| Chicos | 0.02% | 1.12x |
| Victoria's Secret | 0.03% | 1.10x |
| Express | 0.02% | 1.09x |
| American Eagle Outfitters | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 7.92% | 49.42x |
| ritzcarlton.com | 1.01% | 36.01x |
| hilton.com | 6.32% | 35.38x |
| hotels.com | 26.52% | 33.27x |
| reservations.com | 3.26% | 32.42x |
| outdoorproject.com | 1.06% | 32.22x |
| airfarewatchdog.com | 4.85% | 31.32x |
| overstock.com | 2.77% | 30.65x |
| jetsetter.com | 3.77% | 29.70x |
| intuit.com | 1.88% | 29.26x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.13% | 21.95x |
| Electronic Cabling | 0.05% | 21.68x |
| Discount Travel | 62.34% | 20.94x |
| European Museums, Restaurants & Events | 0.25% | 19.42x |
| Furniture Shopping | 2.94% | 18.85x |
| Weather Information | 0.15% | 18.37x |
| National Parks | 0.38% | 17.43x |
| Meeting Planning & Hotels | 0.17% | 17.21x |
| Caribbean Vacation | 0.95% | 17.19x |
| Insurance Cluster | 0.14% | 16.48x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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