Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 38.01% 50.84x
Work Comes First Travelers 39.07% 46.02x
Vacation Planners 53.60% 42.17x
Travel Researchers 50.35% 39.18x
Home Lending Researchers 43.25% 35.27x
Discount Flight Searchers 44.47% 34.98x
Major Airline Customers 45.57% 34.51x
Home Buyers 40.98% 34.46x
Vacation Rental Accommodation Researchers 41.87% 34.12x
Work Hard, Play Hard Travelers 25.21% 32.30x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Zara.

Location Composition Index
Zara 0.03% 1.84x
Bonobos 0.01% 1.84x
REI 0.01% 1.83x
Uniqlo 0.01% 1.68x
Madewell 0.02% 1.66x
The North Face 0.02% 1.64x
Ann Taylor 0.02% 1.61x
Armani 0.02% 1.56x
Lululemon 0.03% 1.54x
Urban Outfitters 0.03% 1.49x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hyatt.com.

Website Composition Index
hyatt.com 4.18% 44.04x
viator.com 2.23% 38.98x
omnihotels.com 1.35% 37.86x
jetblue.com 2.38% 36.08x
cheapflights.com 2.35% 35.95x
homeaway.com 7.46% 35.75x
enterprise.com 3.50% 35.69x
alaskaair.com 4.83% 35.00x
southwest.com 16.44% 34.64x
vrbo.com 17.87% 30.94x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 7.69% 20.02x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 19.51x
Mexico Travel 0.51% 18.12x
South Carolina Travel 0.17% 18.02x
Caribbean Vacation 4.08% 17.80x
ISPs & Local Services 0.03% 16.75x
San Francisco Tourism 1.36% 16.74x
London Tourism 0.17% 16.49x
European Museums, Restaurants & Events 2.50% 16.44x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 15.81x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male