Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 17.50% 31.54x
Vacation Planners 31.85% 30.75x
Work Comes First Travelers 13.28% 28.39x
Home Buyers 19.50% 24.70x
Home Lending Researchers 21.04% 22.59x
Work Hard, Play Hard Travelers 15.66% 21.02x
Travel Researchers 25.35% 20.62x
Moving Services Shoppers 15.03% 19.77x
Getaways Researchers 18.73% 19.22x
Self Storage Shoppers 23.47% 17.57x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.42x
Mens Wearhouse 0.02% 1.30x
Zumiez 0.01% 1.30x
Express 0.01% 1.19x
Old Navy 0.02% 1.13x
Chicos 0.01% 1.13x
LOFT 0.01% 1.11x
Victoria's Secret 0.02% 1.07x
Buckle 0.01% 1.06x
Maurices 0.02% 0.98x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is travelocity.com.

Website Composition Index
travelocity.com 1.78% 47.64x
orbitz.com 1.02% 45.20x
expedia.com 5.66% 41.29x
hotels.com 2.63% 36.65x
cheapoair.com 16.07% 32.46x
priceline.com 32.12% 20.15x
flyfrontier.com 3.08% 18.20x
momondo.com 6.27% 17.71x
trivago.com 14.88% 17.49x
steepandcheap.com 1.06% 16.91x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 29.36% 22.41x
Meeting Planning & Hotels 0.04% 16.09x
Caribbean Vacation 1.18% 11.88x
Winter Sports & Gear 0.22% 11.86x
Nutrition & Diabetic Living 0.06% 10.97x
Corporate Employment Pages 0.27% 10.90x
Philanthropy - Nonprofits 0.06% 10.26x
Smart Travel 0.73% 10.17x
Weather Information 0.05% 9.84x
Lacrosse College Athletics 0.09% 9.65x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male