Explore the Flight and Hotel Shoppers Audience
Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.
INTERESTS
The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 65.34% | 28.95x |
| Work Comes First Travelers | 63.41% | 27.77x |
| Vacation Planners | 57.05% | 24.22x |
| Discount Flight Searchers | 41.37% | 22.78x |
| Travel Researchers | 50.50% | 22.52x |
| Major Airline Customers | 43.89% | 21.20x |
| Home Lending Researchers | 45.27% | 21.19x |
| Vacation Rental Accommodation Researchers | 40.92% | 20.47x |
| Home Buyers | 46.99% | 19.53x |
| Work Hard, Play Hard Travelers | 42.84% | 19.49x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Curious about what else the Flight and Hotel Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.75x |
| American Apparel | 0.03% | 1.70x |
| Madewell | 0.02% | 1.60x |
| Armani | 0.02% | 1.56x |
| Hugo Boss | 0.03% | 1.55x |
| Bonobos | 0.01% | 1.52x |
| Ann Taylor | 0.02% | 1.51x |
| REI | 0.01% | 1.45x |
| Lululemon | 0.04% | 1.45x |
| Uniqlo | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Want to find more of the Flight and Hotel Shoppers audience in the real world?
Sign Up
WEBSITES
The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 2.41% | 30.07x |
| viator.com | 1.50% | 27.16x |
| cheapflights.com | 1.59% | 26.81x |
| southwest.com | 12.12% | 26.50x |
| homeaway.com | 5.23% | 26.35x |
| enterprise.com | 1.64% | 25.44x |
| alaskaair.com | 3.43% | 25.43x |
| jetblue.com | 1.62% | 25.34x |
| hotelguides.com | 2.08% | 23.74x |
| vrbo.com | 13.10% | 23.45x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Want to see more of the websites the Flight and Hotel Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 4.95% | 14.20x |
| Mexico Travel | 0.33% | 12.35x |
| San Francisco Tourism | 0.83% | 11.84x |
| European Museums, Restaurants & Events | 1.72% | 11.65x |
| Caribbean Vacation | 3.19% | 11.52x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 10.95x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 5.85% | 10.89x |
| South Carolina Travel | 0.09% | 10.89x |
| London Tourism | 0.10% | 10.88x |
| Southern California Cluster | 0.43% | 10.88x |
Composition Percentage:
The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Want to see more of the Content Affinities the Flight and Hotel Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Flight and Hotel Shoppers audience?
Sign Up