Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 51.55% 37.54x
Travel Researchers 51.31% 35.23x
Home Lending Researchers 38.91% 30.76x
Vacation Rental Accommodation Researchers 42.04% 30.53x
Major Airline Customers 43.58% 30.31x
Discount Flight Searchers 39.62% 29.64x
Luxury Hotel Guests 42.65% 29.04x
Luxury Boutique Hotel Researchers 42.91% 28.44x
Affordable Hotel Bookers 42.76% 27.91x
Home Buyers 37.89% 27.64x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.56x
Topshop 0.03% 2.19x
Bonobos 0.11% 1.88x
Ann Taylor 0.06% 1.88x
Supreme 0.02% 1.84x
Zara 0.05% 1.73x
Johnston and Murphy 0.23% 1.58x
American Apparel 0.07% 1.50x
Jos A. Bank Clothiers 0.47% 1.49x
Madewell 0.05% 1.41x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.41% 64.23x
starwoodhotels.com 2.59% 62.50x
rentalcars.com 1.16% 61.50x
bestparking.com 1.45% 58.38x
icelandair.us 1.02% 53.92x
hyatt.com 13.71% 53.54x
ebags.com 1.32% 50.15x
lasvegas.com 1.01% 49.47x
thepointsguy.com 1.35% 44.40x
tripping.com 1.76% 43.64x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 30.47x
Caribbean Vacation 5.37% 19.93x
South Carolina Travel 0.43% 18.47x
Mexico Travel 1.13% 17.76x
European Museums, Restaurants & Events 4.52% 17.47x
London Tourism 0.49% 16.45x
Beach Vacations 14.92% 16.33x
Home Décor, Furniture, & Decorating 0.04% 15.66x
San Francisco Tourism 2.91% 15.52x
Philanthropy - Nonprofits 0.88% 14.68x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male