Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 57.03% 35.52x
Work Comes First Travelers 53.02% 34.17x
Discount Flight Searchers 38.64% 31.21x
Vacation Planners 52.37% 29.55x
Travel Researchers 46.24% 26.23x
Home Buyers 36.63% 24.98x
Small Luxury SUV Auto Intenders 14.61% 24.87x
Work Hard, Play Hard Travelers 42.33% 24.67x
Home Lending Researchers 42.96% 24.63x
Credit Score Researchers 39.47% 22.55x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.38x
Lane Bryant 0.01% 1.33x
Victoria's Secret 0.02% 1.27x
The Childrens Place 0.01% 1.24x
Mens Wearhouse 0.01% 1.15x
Express 0.01% 1.15x
American Eagle Outfitters 0.01% 1.14x
Journeys 0.01% 1.10x
White House Black Market 0.01% 1.08x
Maurices 0.02% 1.07x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is southwest.com.

Website Composition Index
southwest.com 4.19% 40.10x
homeaway.com 1.19% 37.46x
flights.com 1.55% 35.68x
hotwire.com 18.98% 35.32x
vrbo.com 3.77% 34.49x
choicehotels.com 3.92% 33.93x
cheapoair.com 35.95% 33.84x
flightnetwork.com 1.43% 33.36x
tripmasters.com 1.20% 29.99x
momondo.com 1.91% 28.96x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.08% 15.52x
Beach Vacations 1.30% 14.86x
National Parks 1.05% 14.40x
Caribbean Vacation 2.67% 14.10x
European Museums, Restaurants & Events 0.79% 14.10x
Electronic Document Assembly 0.07% 13.59x
Institutional Investing 0.46% 13.09x
London Tourism 0.03% 13.08x
Weather Information 0.56% 12.95x
Assorted Topics (Business Support ToolsForm Templates) 0.11% 12.80x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male