Dstillery Audiences

FLIGHT AND HOTEL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Flight and Hotel Shoppers Audience

Below you'll find more information about the Flight and Hotel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Flight and Hotel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flight and Hotel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flight and Hotel Shoppers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 42.72% 38.97x
Work Comes First Travelers 37.58% 36.90x
Vacation Planners 46.80% 33.14x
Discount Flight Searchers 41.17% 30.49x
Home Buyers 32.86% 26.83x
Home Lending Researchers 36.87% 26.74x
Work Hard, Play Hard Travelers 32.41% 25.81x
Travel Researchers 36.28% 25.04x
Online Directory Searchers 31.33% 24.79x
Vacation Rental Accommodation Researchers 25.01% 24.38x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Interest attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flight and Hotel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flight and Hotel Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.39x
Jos A. Bank Clothiers 0.02% 1.37x
Banana Republic 0.02% 1.28x
Dressbarn 0.02% 1.23x
J. Crew 0.01% 1.17x
Journeys 0.03% 1.13x
Chicos 0.02% 1.12x
Victoria's Secret 0.03% 1.10x
Express 0.02% 1.09x
American Eagle Outfitters 0.02% 1.07x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Location attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flight and Hotel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flight and Hotel Shoppers audience is hotwire.com.

Website Composition Index
hotwire.com 7.92% 49.42x
ritzcarlton.com 1.01% 36.01x
hilton.com 6.32% 35.38x
hotels.com 26.52% 33.27x
reservations.com 3.26% 32.42x
outdoorproject.com 1.06% 32.22x
airfarewatchdog.com 4.85% 31.32x
overstock.com 2.77% 30.65x
jetsetter.com 3.77% 29.70x
intuit.com 1.88% 29.26x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Web attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flight and Hotel Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.13% 21.95x
Electronic Cabling 0.05% 21.68x
Discount Travel 62.34% 20.94x
European Museums, Restaurants & Events 0.25% 19.42x
Furniture Shopping 2.94% 18.85x
Weather Information 0.15% 18.37x
National Parks 0.38% 17.43x
Meeting Planning & Hotels 0.17% 17.21x
Caribbean Vacation 0.95% 17.19x
Insurance Cluster 0.14% 16.48x
Composition Percentage: The overlap percentage between the Flight and Hotel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flight and Hotel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flight and Hotel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male