Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 4 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 52.80% 39.52x
Home Exterior Design Enthusiasts 49.42% 37.51x
Kitchen Stove Shoppers 50.03% 36.78x
Country Home Decorators 47.74% 34.34x
Spa and Pool Owners 47.23% 33.77x
Realtors & Real Estate Researchers 42.34% 32.64x
Home Custom Bedroom Decorators 40.32% 32.61x
Custom Home Lighting Shoppers 40.32% 32.56x
DIYers 48.94% 32.41x
First Aid Researchers 43.37% 31.37x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.38x
REI 0.01% 1.36x
Chicos 0.05% 1.31x
Madewell 0.02% 1.26x
J. Crew 0.03% 1.25x
Carhartt 0.19% 1.25x
Lululemon 0.04% 1.23x
The North Face 0.01% 1.20x
Brooks Brothers 0.02% 1.16x
White House Black Market 0.05% 1.15x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 1.09% 72.89x
acwholesalers.com 1.22% 47.08x
efaucets.com 1.99% 43.57x
truevalue.com 1.97% 43.33x
custombuildingproducts.com 1.54% 40.54x
harborfreight.com 4.85% 40.07x
greenbuildingadvisor.com 2.07% 39.00x
bbb.org 2.50% 38.59x
certainteed.com 1.48% 37.57x
bobistheoilguy.com 1.09% 37.10x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.55% 27.40x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 25.27x
Rural Living 0.15% 24.86x
Bathrooms & Plumbing 4.76% 24.07x
Handyman Tools 0.03% 23.96x
Painting & Renovation 3.78% 22.00x
Home Décor, Furniture, & Decorating 0.02% 21.88x
Home Remodeling 3.65% 21.12x
Flags & Trump 0.11% 20.63x
ISPs & Local Services 0.05% 20.37x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male