Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 41.94% 28.86x
Home Exterior Design Enthusiasts 45.81% 28.66x
Kitchen Stove Shoppers 43.50% 26.36x
Country Home Decorators 45.44% 25.22x
DIYers 42.84% 24.77x
Realtors & Real Estate Researchers 36.89% 23.61x
Home Heating and Cooling Researchers 39.71% 23.40x
Home Custom Bedroom Decorators 33.33% 23.09x
Custom Home Lighting Shoppers 33.33% 23.09x
First Aid Researchers 37.26% 22.89x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.34x
White House Black Market 0.01% 1.24x
Mens Wearhouse 0.02% 1.23x
Dressbarn 0.01% 1.20x
Lane Bryant 0.01% 1.18x
Carhartt 0.17% 1.12x
Old Navy 0.02% 1.11x
Chicos 0.01% 1.09x
Victoria's Secret 0.01% 1.06x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is moen.com.

Website Composition Index
moen.com 2.26% 37.33x
deltafaucet.com 3.34% 34.66x
homewyse.com 1.45% 33.94x
decks.com 1.31% 31.52x
jameshardie.com 1.02% 29.41x
americanstandard-us.com 1.97% 29.09x
rustoleum.com 2.07% 28.29x
armstrongflooring.com 1.23% 27.85x
appliancesconnection.com 2.69% 27.06x
monrovia.com 3.33% 26.36x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 1.48% 26.37x
Home Improvement Contractor 0.06% 20.66x
Home Remodeling 1.34% 20.09x
Home Remodeling 4.03% 19.15x
Painting & Renovation 2.43% 17.56x
Pool Cleaning 0.71% 16.83x
Lighting & Power 1.02% 16.25x
Home Furnishings 4.34% 15.93x
Home Office Products 0.07% 15.87x
Yard Structures 1.20% 15.67x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male