Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 47.00% 27.69x
Hardware Shoppers 53.81% 26.88x
Kitchen Stove Shoppers 48.90% 26.37x
Country Home Decorators 45.70% 25.68x
DIYers 43.92% 24.51x
Spa and Pool Owners 47.11% 23.89x
Custom Home Lighting Shoppers 41.43% 22.81x
Home Custom Bedroom Decorators 41.44% 22.81x
Realtors & Real Estate Researchers 46.25% 22.59x
Retired Health Insurance Researchers 40.71% 22.41x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.25x
REI 0.01% 1.24x
Chicos 0.04% 1.20x
American Apparel 0.02% 1.17x
Ralph Lauren 0.01% 1.17x
Lululemon 0.03% 1.12x
Mens Wearhouse 0.05% 1.10x
Dressbarn 0.03% 1.10x
Carhartt 0.26% 1.09x
J. Crew 0.04% 1.03x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is efaucets.com.

Website Composition Index
efaucets.com 1.39% 32.27x
custombuildingproducts.com 1.14% 32.10x
harborfreight.com 2.25% 30.07x
moen.com 4.28% 28.10x
homewyse.com 3.31% 27.33x
bbb.org 1.18% 27.17x
yaleappliance.com 2.63% 26.65x
ripoffreport.com 1.96% 26.34x
dingit.tv 1.37% 25.71x
deltafaucet.com 6.04% 25.38x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.72% 21.22x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 21.02x
Bathrooms & Plumbing 3.24% 19.88x
Rural Living 0.09% 18.39x
ISPs & Local Services 0.02% 18.05x
Handyman Tools 0.02% 17.30x
Home Remodeling 2.49% 17.16x
Painting & Renovation 2.65% 17.06x
Home Remodeling 6.30% 16.42x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.13x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male