Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 53.44% 38.75x
Home Exterior Design Enthusiasts 48.04% 36.91x
Kitchen Stove Shoppers 49.07% 36.04x
Country Home Decorators 45.61% 33.78x
Spa and Pool Owners 47.68% 33.60x
DIYers 48.38% 32.54x
Home Custom Bedroom Decorators 40.70% 32.10x
Custom Home Lighting Shoppers 40.68% 32.08x
Realtors & Real Estate Researchers 43.02% 31.73x
Seasonal Allergy Sufferers 44.04% 30.90x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.55x
Bonobos 0.10% 1.35x
Mens Wearhouse 0.57% 1.35x
White House Black Market 0.39% 1.30x
Johnston and Murphy 0.53% 1.30x
REI 0.02% 1.29x
Patagonia 0.01% 1.27x
Buckle 0.28% 1.20x
Topshop 0.02% 1.17x
Columbia 0.01% 1.12x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 1.54% 70.30x
armstrong.com 1.27% 66.81x
rheem.com 1.09% 44.85x
acwholesalers.com 1.66% 42.92x
greenbuildingadvisor.com 2.53% 41.53x
woodweb.com 1.79% 40.62x
truevalue.com 2.69% 39.84x
efaucets.com 2.54% 39.81x
custombuildingproducts.com 1.67% 38.63x
crutchfield.com 1.30% 38.17x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.08% 24.17x
Bathrooms & Plumbing 5.42% 21.57x
Handyman Tools 0.04% 21.04x
Rural Living 0.18% 21.03x
Assorted Topics (Cooking, Games, Viral Media) 0.21% 20.89x
Home Décor, Furniture, & Decorating 0.04% 20.18x
Painting & Renovation 4.35% 20.18x
Home Remodeling 4.13% 18.85x
ISPs & Local Services 0.07% 18.16x
Home Remodeling 10.40% 17.95x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male