Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 18.34% 46.87x
Major Appliance Shoppers 30.27% 44.33x
New Homeowners 35.23% 43.17x
DIYers 26.51% 39.73x
Patio Furniture Shoppers 28.89% 38.16x
Home DIY Enthusiasts 13.12% 34.88x
Home Interior Design Enthusiasts 22.96% 34.71x
Spa and Pool Owners 27.57% 33.76x
Homeowners 30.78% 33.39x
Wood Carving Enthusiasts 29.86% 33.32x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.79x
J. Crew 0.01% 1.34x
White House Black Market 0.01% 1.26x
Maurices 0.03% 1.13x
Old Navy 0.02% 1.03x
Chicos 0.01% 0.94x
Journeys 0.02% 0.94x
American Eagle Outfitters 0.01% 0.89x
Gymboree 0.01% 0.88x
Express 0.01% 0.84x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is flooringclarity.com.

Website Composition Index
flooringclarity.com 2.48% 80.24x
floorcritics.com 2.86% 80.20x
homeflooringpros.com 1.57% 65.44x
bestlaminate.com 1.46% 56.22x
theflooringgirl.com 3.69% 56.21x
forums.jlconline.com 1.82% 39.41x
loveremodeled.com 1.40% 35.64x
theplywood.com 1.21% 35.27x
diypaintingtips.com 1.05% 33.03x
carlaaston.com 1.32% 33.00x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.96% 30.62x
Furniture & Home Improvement 0.59% 24.20x
Painting & Renovation 0.31% 17.54x
Woodwork 2.30% 17.11x
Home Remodeling 0.15% 16.90x
Furniture Shopping 0.06% 16.79x
Canada Shopping - Kitchenware 0.17% 15.01x
Do It Yourself 31.14% 13.51x
Appliances & Reviews 2.71% 13.49x
Power Tools 0.68% 13.46x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female