Explore the Flooring Shoppers Audience
Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Flooring Shoppers audience.
INTERESTS
The Flooring Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 52.80% | 39.52x |
| Home Exterior Design Enthusiasts | 49.42% | 37.51x |
| Kitchen Stove Shoppers | 50.03% | 36.78x |
| Country Home Decorators | 47.74% | 34.34x |
| Spa and Pool Owners | 47.23% | 33.77x |
| Realtors & Real Estate Researchers | 42.34% | 32.64x |
| Home Custom Bedroom Decorators | 40.32% | 32.61x |
| Custom Home Lighting Shoppers | 40.32% | 32.56x |
| DIYers | 48.94% | 32.41x |
| First Aid Researchers | 43.37% | 31.37x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.38x |
| REI | 0.01% | 1.36x |
| Chicos | 0.05% | 1.31x |
| Madewell | 0.02% | 1.26x |
| J. Crew | 0.03% | 1.25x |
| Carhartt | 0.19% | 1.25x |
| Lululemon | 0.04% | 1.23x |
| The North Face | 0.01% | 1.20x |
| Brooks Brothers | 0.02% | 1.16x |
| White House Black Market | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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WEBSITES
The Flooring Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.
| Website | Composition | Index |
| shawfloors.com | 1.09% | 72.89x |
| acwholesalers.com | 1.22% | 47.08x |
| efaucets.com | 1.99% | 43.57x |
| truevalue.com | 1.97% | 43.33x |
| custombuildingproducts.com | 1.54% | 40.54x |
| harborfreight.com | 4.85% | 40.07x |
| greenbuildingadvisor.com | 2.07% | 39.00x |
| bbb.org | 2.50% | 38.59x |
| certainteed.com | 1.48% | 37.57x |
| bobistheoilguy.com | 1.09% | 37.10x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 1.55% | 27.40x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.18% | 25.27x |
| Rural Living | 0.15% | 24.86x |
| Bathrooms & Plumbing | 4.76% | 24.07x |
| Handyman Tools | 0.03% | 23.96x |
| Painting & Renovation | 3.78% | 22.00x |
| Home Décor, Furniture, & Decorating | 0.02% | 21.88x |
| Home Remodeling | 3.65% | 21.12x |
| Flags & Trump | 0.11% | 20.63x |
| ISPs & Local Services | 0.05% | 20.37x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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