Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 49.39% 33.06x
Spa and Pool Owners 44.13% 27.69x
Home Decor Shoppers 39.69% 25.87x
Major Appliance Shoppers 42.48% 25.13x
Realtors & Real Estate Researchers 35.25% 24.99x
Contractors & Construction Professionals 38.76% 24.98x
Kitchen Appliance Shoppers 44.51% 24.86x
First Aid Researchers 41.44% 24.54x
New Homeowners 47.37% 24.21x
Home Buyers 32.69% 23.37x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.39x
LL Bean 0.00% 1.36x
Saint Laurent Paris 0.01% 1.36x
Free People 0.02% 1.27x
Lorna Jane 0.00% 1.24x
The North Face 0.02% 1.21x
Gymboree 0.03% 1.21x
Columbia 0.01% 1.18x
Tommy Bahama 0.02% 1.15x
Kate Spade 0.02% 1.12x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 4.25% 115.24x
armstrong.com 5.59% 112.84x
diy.com 2.49% 102.21x
flooringsupplyshop.com 0.41% 96.83x
hoskinghardwood.com 0.75% 95.65x
msistone.com 0.16% 89.22x
us-appliance.com 0.67% 86.39x
millworkcity.com 0.19% 84.29x
ajmadison.com 0.44% 83.37x
strongtie.com 0.24% 81.19x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 9.22% 25.96x
Handyman Tools 0.11% 25.11x
Home Improvement Contractor 5.88% 24.26x
Home Décor, Furniture, & Decorating 0.14% 23.40x
Home Remodeling 6.99% 23.27x
Home Remodeling 17.61% 23.25x
Rural Living 0.36% 23.25x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.59% 21.16x
Painting & Renovation 8.14% 19.82x
Home Office Products 0.84% 17.34x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000