Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 833 Thousand Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 833 thousand unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Patio Furniture Shoppers.

Interest Composition Index
Patio Furniture Shoppers 24.17% 54.70x
DIYers 42.81% 52.69x
Major Appliance Shoppers 40.70% 51.92x
Kitchen Appliance Shoppers 35.58% 50.74x
New Homeowners 46.33% 50.21x
Homeowners 28.21% 46.02x
Home DIY Enthusiasts 19.26% 45.03x
Home Interior Design Enthusiasts 16.68% 44.79x
Home Heating and Cooling Researchers 19.37% 44.69x
HGTV Enthusiasts 15.72% 44.50x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.55x
Old Navy 0.01% 1.32x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is floorcritics.com.

Website Composition Index
floorcritics.com 1.64% 126.31x
flooringclarity.com 2.20% 121.14x
homeflooringpros.com 1.74% 85.06x
bestlaminate.com 1.56% 84.01x
theflooringgirl.com 3.60% 74.41x
diytileguy.com 1.08% 68.45x
forums.jlconline.com 1.53% 51.62x
theplywood.com 1.09% 50.30x
thisoldhouse.com 1.53% 49.97x
diynetwork.com 1.36% 47.69x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.72% 42.81x
Furniture & Home Improvement 0.39% 28.26x
Home Remodeling 0.12% 25.39x
Painting & Renovation 0.20% 23.03x
Canadian Real Estate Researcher Cluster 0.11% 21.84x
Lawns & Pest Control 0.14% 21.45x
Do It Yourself 27.88% 17.36x
Appliances & Reviews 2.07% 16.96x
Woodwork 2.06% 16.89x
Power Tools 0.54% 15.85x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female