Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 47.74% 36.20x
Home Exterior Design Enthusiasts 46.57% 35.47x
Kitchen Stove Shoppers 46.28% 33.80x
Country Home Decorators 44.54% 32.09x
DIYers 44.03% 30.38x
Spa and Pool Owners 43.66% 29.55x
Realtors & Real Estate Researchers 40.95% 29.19x
Home Custom Bedroom Decorators 36.06% 29.02x
Custom Home Lighting Shoppers 36.06% 29.02x
Home Heating and Cooling Researchers 38.29% 28.67x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.72x
Old Navy 0.01% 1.29x
Carhartt 0.14% 1.22x
Victoria's Secret 0.01% 0.96x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is custombuildingproducts.com.

Website Composition Index
custombuildingproducts.com 1.17% 45.20x
efaucets.com 1.45% 41.57x
moen.com 4.23% 37.90x
homewyse.com 3.03% 35.15x
deltafaucet.com 5.98% 34.37x
hvac-talk.com 1.61% 34.14x
daltile.com 1.41% 33.85x
rockler.com 1.12% 32.83x
yaleappliance.com 3.11% 32.42x
greenbuildingadvisor.com 1.44% 30.98x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 2.98% 29.21x
Home Remodeling 2.55% 25.50x
Home Remodeling 6.53% 24.37x
Home Improvement Contractor 0.19% 24.09x
Painting & Renovation 2.93% 23.04x
Pool Cleaning 1.10% 20.76x
Flags & Trump 0.08% 19.41x
Lighting & Power 1.83% 18.86x
Home Furnishings 7.29% 18.70x
Rural Living 0.04% 18.54x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male