Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 42.08% 39.74x
Hardware Shoppers 38.62% 38.92x
Kitchen Stove Shoppers 41.95% 35.73x
Country Home Decorators 43.99% 35.05x
DIYers 40.10% 32.63x
Realtors & Real Estate Researchers 32.43% 32.07x
Retired Health Insurance Researchers 36.46% 32.03x
Online Home Decor Shoppers 30.96% 31.83x
Home Buyers 35.80% 31.66x
Online Health Researchers 30.05% 31.08x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.10x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is deltafaucet.com.

Website Composition Index
deltafaucet.com 1.35% 52.18x
constructionprotips.com 1.13% 42.26x
restorationhardware.com 1.06% 41.56x
monrovia.com 1.45% 40.29x
dewalt.com 1.51% 39.38x
deckmagazine.com 1.28% 37.30x
meredith.com 1.57% 36.87x
stihlusa.com 1.69% 35.58x
angieslist.com 2.14% 34.77x
overstock.com 5.25% 34.67x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.54% 34.23x
Home Remodeling 2.04% 23.49x
Holiday Gifts 0.10% 23.06x
Painting & Renovation 1.36% 22.87x
Home Remodeling 0.53% 22.40x
Yard Structures 0.42% 22.35x
Lawns & Pest Control 1.44% 21.47x
Electronic Cabling 0.13% 21.23x
Home Decoration - Crafts & Kids 0.17% 20.91x
Pool Cleaning 0.26% 20.42x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male