Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 36.40% 39.94x
Hardware Shoppers 33.10% 39.03x
Kitchen Stove Shoppers 36.49% 36.09x
Country Home Decorators 38.12% 35.47x
Online Home Decor Shoppers 25.00% 33.73x
DIYers 35.87% 32.43x
Christmas Lights Shoppers 33.59% 32.02x
Retired Health Insurance Researchers 33.54% 31.63x
Apartment Furniture Shoppers 26.98% 31.61x
Online Health Researchers 23.30% 31.59x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.51x
Mens Wearhouse 0.03% 1.30x
Chicos 0.02% 1.30x
Old Navy 0.04% 1.27x
White House Black Market 0.02% 1.26x
Jos A. Bank Clothiers 0.02% 1.25x
Gap 0.02% 1.22x
Lane Bryant 0.02% 1.15x
Banana Republic 0.02% 1.09x
Maurices 0.03% 1.05x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 2.96% 32.49x
energyvanguard.com 1.14% 32.23x
weathertech.com 1.21% 32.14x
contractortalk.com 6.33% 31.92x
oldhouseonline.com 1.61% 31.22x
inyopools.com 1.06% 30.92x
heatinghelp.com 1.20% 30.54x
finehomebuilding.com 10.95% 30.10x
intelius.com 2.38% 29.47x
bestofmachinery.com 2.22% 28.33x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.11% 27.99x
Home Remodeling 1.37% 22.83x
Amateur Radios 0.07% 22.81x
Men's Dress Shirt Shopping 0.05% 21.41x
Painting & Renovation 0.85% 20.78x
Pre-Built Home Researchers 0.07% 20.04x
Furniture Shopping 1.04% 20.04x
Home Furnishings 0.78% 19.76x
Vitamin Shoppers 0.05% 19.47x
Lighting & Power 0.10% 19.12x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male