Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 52.11% 35.96x
Home Exterior Design Enthusiasts 47.01% 33.59x
Spa and Pool Owners 46.00% 30.46x
Kitchen Stove Shoppers 48.69% 29.87x
Custom Home Lighting Shoppers 40.00% 28.98x
Home Custom Bedroom Decorators 40.00% 28.98x
Country Home Decorators 45.29% 28.56x
Realtors & Real Estate Researchers 40.27% 28.03x
Home Decor Shoppers 41.59% 27.89x
New Homeowners 46.28% 27.66x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.87x
Chicos 0.07% 1.57x
Ralph Lauren 0.01% 1.52x
Tommy Bahama 0.03% 1.40x
Jos A. Bank Clothiers 0.20% 1.37x
Madewell 0.02% 1.37x
Brooks Brothers 0.05% 1.36x
The North Face 0.03% 1.33x
Talbots 0.06% 1.25x
Michael Kors 0.03% 1.22x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 4.40% 118.73x
armstrong.com 3.71% 116.05x
diy.com 1.67% 111.48x
karndean.com 1.09% 72.08x
pegasuslighting.com 1.75% 70.22x
totousa.com 1.61% 69.79x
greenbuildingadvisor.com 4.98% 66.57x
inspectapedia.com 1.78% 65.64x
newhomesource.com 1.94% 65.52x
custombuildingproducts.com 2.16% 64.70x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.56% 28.92x
Bathrooms & Plumbing 8.65% 27.22x
Home Décor, Furniture, & Decorating 0.10% 26.10x
Handyman Tools 0.08% 25.63x
Home Remodeling 6.40% 24.81x
Assorted Topics (Cooking, Games, Viral Media) 0.40% 24.49x
Rural Living 0.32% 24.30x
Home Remodeling 16.35% 23.99x
Painting & Renovation 7.53% 22.36x
Flags & Trump 0.18% 20.28x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male