Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 42.37% 51.15x
Hardware Shoppers 37.95% 50.68x
Kitchen Stove Shoppers 41.30% 46.31x
Country Home Decorators 43.84% 46.15x
Online Home Decor Shoppers 31.40% 42.42x
Home Custom Bedroom Decorators 26.44% 41.98x
Custom Home Lighting Shoppers 26.44% 41.97x
Retired Health Insurance Researchers 35.83% 41.87x
DIYers 41.28% 41.77x
Online Health Researchers 28.04% 41.26x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.76x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is stihlusa.com.

Website Composition Index
stihlusa.com 1.01% 36.59x
answersite.com 1.09% 36.03x
overstock.com 3.36% 34.87x
yaleappliance.com 1.15% 34.13x
justanswer.com 3.61% 34.11x
radaris.com 1.38% 33.95x
tractorhouse.com 1.39% 32.93x
theweb.com 1.07% 32.57x
shopping.net 1.95% 31.62x
blair.com 1.24% 30.75x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.23% 33.63x
Home Decoration - Crafts & Kids 0.13% 29.82x
Yard Structures 0.21% 27.02x
Construction Apparel 0.15% 27.02x
Home Remodeling 1.80% 25.78x
Auctions & Repossessions 0.14% 25.52x
Car Keys, Locks & Remotes 0.69% 24.38x
Auto Body Upkeep & Repair Researchers 0.60% 24.06x
Furniture Shopping 4.57% 24.05x
Institutional Investing 0.14% 22.97x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male