Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 50.60% 63.36x
Home Exterior Design Enthusiasts 43.45% 59.27x
Kitchen Stove Shoppers 44.86% 55.41x
Spa and Pool Owners 44.38% 53.85x
Country Home Decorators 41.77% 51.77x
Home Custom Bedroom Decorators 36.05% 50.36x
DIYers 48.44% 49.74x
Realtors & Real Estate Researchers 39.50% 48.54x
Custom Home Lighting Shoppers 37.36% 48.53x
Kitchen Appliance Shoppers 44.04% 48.30x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.50x
Jos A. Bank Clothiers 0.34% 1.50x
Tommy Bahama 0.02% 1.34x
Bonobos 0.04% 1.26x
Patagonia 0.02% 1.25x
Talbots 0.04% 1.25x
Gymboree 0.02% 1.24x
Ann Taylor 0.01% 1.21x
Columbia 0.01% 1.21x
Mens Wearhouse 0.44% 1.20x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 3.53% 98.81x
armstrong.com 3.07% 92.83x
diy.com 1.34% 90.60x
pegasuslighting.com 1.51% 58.47x
totousa.com 1.35% 58.29x
greenbuildingadvisor.com 4.38% 55.65x
inspectapedia.com 1.54% 54.74x
newhomesource.com 1.66% 54.57x
rheem.com 2.01% 52.52x
custombuildingproducts.com 2.19% 52.03x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.79% 34.00x
Handyman Tools 0.07% 33.29x
Bathrooms & Plumbing 8.08% 30.90x
Rural Living 0.27% 29.15x
Home Décor, Furniture, & Decorating 0.07% 28.43x
Assorted Topics (Cooking, Games, Viral Media) 0.34% 28.37x
Home Remodeling 6.04% 27.60x
Painting & Renovation 6.80% 26.65x
Home Remodeling 15.16% 26.16x
Flags & Trump 0.17% 24.20x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male