Explore the Flooring Shoppers Audience
Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 833 thousand unique devices whose actions qualify for the Flooring Shoppers audience.
INTERESTS
The Flooring Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flooring Shoppers audience is Patio Furniture Shoppers.
| Interest | Composition | Index |
| Patio Furniture Shoppers | 24.17% | 54.70x |
| DIYers | 42.81% | 52.69x |
| Major Appliance Shoppers | 40.70% | 51.92x |
| Kitchen Appliance Shoppers | 35.58% | 50.74x |
| New Homeowners | 46.33% | 50.21x |
| Homeowners | 28.21% | 46.02x |
| Home DIY Enthusiasts | 19.26% | 45.03x |
| Home Interior Design Enthusiasts | 16.68% | 44.79x |
| Home Heating and Cooling Researchers | 19.37% | 44.69x |
| HGTV Enthusiasts | 15.72% | 44.50x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.55x |
| Old Navy | 0.01% | 1.32x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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WEBSITES
The Flooring Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flooring Shoppers audience is floorcritics.com.
| Website | Composition | Index |
| floorcritics.com | 1.64% | 126.31x |
| flooringclarity.com | 2.20% | 121.14x |
| homeflooringpros.com | 1.74% | 85.06x |
| bestlaminate.com | 1.56% | 84.01x |
| theflooringgirl.com | 3.60% | 74.41x |
| diytileguy.com | 1.08% | 68.45x |
| forums.jlconline.com | 1.53% | 51.62x |
| theplywood.com | 1.09% | 50.30x |
| thisoldhouse.com | 1.53% | 49.97x |
| diynetwork.com | 1.36% | 47.69x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.72% | 42.81x |
| Furniture & Home Improvement | 0.39% | 28.26x |
| Home Remodeling | 0.12% | 25.39x |
| Painting & Renovation | 0.20% | 23.03x |
| Canadian Real Estate Researcher Cluster | 0.11% | 21.84x |
| Lawns & Pest Control | 0.14% | 21.45x |
| Do It Yourself | 27.88% | 17.36x |
| Appliances & Reviews | 2.07% | 16.96x |
| Woodwork | 2.06% | 16.89x |
| Power Tools | 0.54% | 15.85x |
Composition Percentage:
The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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