Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Patio Furniture Shoppers.

Interest Composition Index
Patio Furniture Shoppers 33.04% 39.19x
Home Interior Design Enthusiasts 25.91% 37.20x
Wood Carving Enthusiasts 31.23% 35.64x
Home Exterior Design Enthusiasts 22.42% 33.24x
DIYers 29.11% 31.50x
LED Lighting Shoppers 25.33% 29.15x
Commercial Contractors & Designers 22.63% 29.03x
Homeowners 17.10% 28.40x
Kitchen Stove Shoppers 21.78% 27.51x
Home DIY Enthusiasts 16.90% 26.85x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.37x
Maurices 0.03% 1.18x
Aeropostale 0.01% 1.14x
White House Black Market 0.01% 1.13x
Old Navy 0.02% 1.12x
Express 0.02% 1.11x
Banana Republic 0.01% 1.05x
Chicos 0.01% 1.00x
Carhartt 0.14% 0.99x
Mens Wearhouse 0.02% 0.95x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is flooringclarity.com.

Website Composition Index
flooringclarity.com 3.81% 62.13x
floorcritics.com 5.62% 61.49x
homeflooringpros.com 2.29% 49.65x
bestlaminate.com 1.61% 47.70x
theflooringgirl.com 4.43% 47.30x
carpetcaptain.com 1.16% 47.13x
diytileguy.com 1.10% 42.87x
forums.jlconline.com 2.29% 32.37x
carlaaston.com 1.66% 28.61x
loveremodeled.com 2.06% 28.59x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.26% 31.39x
Furniture & Home Improvement 0.75% 18.87x
Home Remodeling 0.16% 18.80x
Painting & Renovation 0.35% 17.48x
Woodwork 2.94% 14.71x
Lawns & Pest Control 0.19% 13.14x
Furniture Shopping 0.11% 12.61x
Do It Yourself 33.03% 12.43x
Appliances & Reviews 2.96% 11.63x
Canada Tax and Finance Research Cluster 0.40% 11.18x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female