Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 49.10% 35.43x
Spa and Pool Owners 44.69% 29.17x
Kitchen Appliance Shoppers 43.08% 27.39x
Home Decor Shoppers 39.70% 27.12x
Realtors & Real Estate Researchers 36.76% 26.55x
First Aid Researchers 41.13% 26.35x
Major Appliance Shoppers 42.51% 26.27x
Contractors & Construction Professionals 39.37% 25.98x
New Homeowners 47.31% 25.51x
Home Buyers 34.85% 24.49x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.63x
Tommy Bahama 0.03% 1.30x
The North Face 0.02% 1.20x
Chicos 0.05% 1.20x
Club Monaco 0.01% 1.16x
LOFT 0.04% 1.14x
Madewell 0.01% 1.13x
Lorna Jane 0.01% 1.11x
Urban Outfitters 0.03% 1.01x
Carhartt 0.17% 1.00x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 4.46% 113.27x
armstrong.com 4.96% 113.09x
diy.com 2.26% 103.07x
faucet-warehouse.com 1.10% 71.51x
decorplanet.com 1.04% 66.81x
karndean.com 1.21% 65.85x
custombuildingproducts.com 2.22% 63.15x
pegasuslighting.com 2.15% 62.34x
bruce.com 1.34% 61.84x
totousa.com 1.94% 60.05x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 9.34% 26.79x
Handyman Tools 0.10% 26.72x
Home Improvement Contractor 5.54% 25.67x
Home Décor, Furniture, & Decorating 0.13% 24.42x
Home Remodeling 6.99% 24.04x
Home Remodeling 17.64% 23.62x
Rural Living 0.37% 22.63x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.52% 22.18x
Painting & Renovation 8.28% 20.69x
Home Office Products 0.88% 18.29x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male