Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 40.31% 36.73x
Home Exterior Design Enthusiasts 44.53% 36.28x
Kitchen Stove Shoppers 43.67% 32.71x
Country Home Decorators 44.95% 32.33x
DIYers 41.53% 30.76x
Realtors & Real Estate Researchers 35.15% 30.31x
Online Health Researchers 32.62% 29.85x
Home Heating and Cooling Researchers 37.72% 29.75x
Retired Health Insurance Researchers 37.94% 29.61x
Home Custom Bedroom Decorators 30.66% 29.33x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.42x
White House Black Market 0.01% 1.37x
Mens Wearhouse 0.02% 1.28x
Maurices 0.02% 1.17x
Dressbarn 0.01% 1.17x
American Eagle Outfitters 0.01% 1.13x
Chicos 0.01% 1.09x
Carhartt 0.15% 1.08x
Old Navy 0.02% 1.07x
Victoria's Secret 0.02% 1.00x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is moen.com.

Website Composition Index
moen.com 1.33% 54.95x
deltafaucet.com 2.01% 51.20x
americanstandard-us.com 1.20% 41.85x
rustoleum.com 1.21% 41.63x
appliancesconnection.com 1.48% 39.51x
constructionprotips.com 1.53% 39.38x
monrovia.com 1.97% 39.05x
restorationhardware.com 1.51% 38.56x
dewalt.com 2.14% 37.98x
contractortalk.com 6.62% 35.74x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.81% 26.29x
Home Office Products 0.04% 20.76x
Home Remodeling 2.75% 20.73x
Home Remodeling 0.86% 20.66x
Painting & Renovation 1.70% 18.67x
Yard Structures 0.73% 17.97x
Computer Printers 0.07% 17.49x
Lighting & Power 0.64% 17.19x
Franchising 0.07% 17.03x
Lawns & Pest Control 2.00% 16.89x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male