Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 49.44% 57.79x
Home Exterior Design Enthusiasts 42.44% 55.51x
Kitchen Stove Shoppers 44.27% 51.93x
Country Home Decorators 39.50% 49.38x
Spa and Pool Owners 43.12% 48.93x
DIYers 45.34% 48.17x
Kitchen Appliance Shoppers 42.12% 45.81x
Home Custom Bedroom Decorators 35.50% 45.61x
Custom Home Lighting Shoppers 35.60% 45.36x
New Homeowners 42.49% 44.99x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.44% 1.57x
Johnston and Murphy 0.18% 1.35x
Mens Wearhouse 0.61% 1.34x
Tommy Bahama 0.04% 1.24x
Club Monaco 0.02% 1.23x
Chicos 0.08% 1.23x
Talbots 0.05% 1.22x
Patagonia 0.02% 1.21x
Bonobos 0.07% 1.20x
Buckle 0.20% 1.18x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is shawfloors.com.

Website Composition Index
shawfloors.com 3.18% 111.05x
armstrong.com 2.85% 104.83x
diy.com 1.23% 102.57x
totousa.com 1.26% 66.79x
pegasuslighting.com 1.42% 66.23x
inspectapedia.com 1.44% 61.86x
greenbuildingadvisor.com 4.26% 61.83x
newhomesource.com 1.52% 61.01x
rheem.com 1.89% 59.63x
thermador.com 1.17% 58.16x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.44% 32.29x
Handyman Tools 0.06% 29.36x
Bathrooms & Plumbing 7.69% 29.03x
Rural Living 0.26% 27.17x
Home Décor, Furniture, & Decorating 0.06% 26.73x
Assorted Topics (Cooking, Games, Viral Media) 0.30% 26.54x
Painting & Renovation 6.55% 26.11x
Home Remodeling 5.86% 25.70x
Home Remodeling 14.55% 24.43x
Flags & Trump 0.18% 24.07x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male