Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 39.65% 34.21x
Hardware Shoppers 37.10% 33.36x
Kitchen Stove Shoppers 40.08% 30.79x
Country Home Decorators 41.17% 30.49x
Online Home Decor Shoppers 29.89% 28.95x
DIYers 38.52% 27.86x
Apartment Furniture Shoppers 30.41% 27.64x
Retired Health Insurance Researchers 36.51% 27.39x
Online Health Researchers 28.07% 27.26x
Home Custom Bedroom Decorators 24.83% 26.93x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.26x
American Eagle Outfitters 0.02% 1.25x
LOFT 0.02% 1.19x
Chicos 0.02% 1.17x
Gymboree 0.01% 1.12x
Express 0.02% 1.11x
Victoria's Secret 0.02% 1.07x
Banana Republic 0.01% 1.04x
Aeropostale 0.01% 1.04x
Jos A. Bank Clothiers 0.01% 1.03x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is justanswer.com.

Website Composition Index
justanswer.com 2.26% 31.80x
overstock.com 2.19% 30.50x
weathertech.com 2.34% 29.86x
forums.jlconline.com 3.24% 29.15x
contractortalk.com 6.66% 28.84x
buzzfile.com 1.75% 28.71x
finehomebuilding.com 10.73% 28.53x
todayshomeowner.com 1.72% 28.18x
energyvanguard.com 1.63% 27.83x
shopping.net 1.33% 27.39x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.22% 28.07x
Home Decoration - Crafts & Kids 0.06% 22.82x
Men's Dress Shirt Shopping 0.10% 21.19x
Pool Cleaning 0.12% 20.82x
Home Remodeling 1.65% 20.40x
Furniture Shopping 3.24% 19.87x
Yard Structures 0.15% 19.52x
Pre-Built Home Researchers 0.16% 19.13x
Custom Gifts 0.16% 18.61x
Lighting & Power 0.21% 18.50x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male