Dstillery Audiences

FLOORING SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Flooring Shoppers Audience

Below you'll find more information about the Flooring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Flooring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flooring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flooring Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 44.09% 36.39x
Home Exterior Design Enthusiasts 44.23% 35.72x
Kitchen Stove Shoppers 42.13% 33.11x
Country Home Decorators 41.88% 31.90x
DIYers 41.93% 30.12x
Realtors & Real Estate Researchers 37.63% 29.33x
Home Custom Bedroom Decorators 32.10% 28.69x
Custom Home Lighting Shoppers 32.10% 28.68x
Home Heating and Cooling Researchers 37.26% 28.68x
Spa and Pool Owners 40.60% 28.43x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Interest attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flooring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flooring Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.11x
Maurices 0.01% 1.06x
Carhartt 0.15% 1.06x
Mens Wearhouse 0.01% 0.88x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Location attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flooring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flooring Shoppers audience is moen.com.

Website Composition Index
moen.com 3.13% 41.23x
deltafaucet.com 4.48% 37.73x
homewyse.com 2.06% 37.43x
hvac-talk.com 1.21% 35.18x
decks.com 1.72% 33.87x
jameshardie.com 1.33% 31.35x
americanstandard-us.com 2.59% 31.32x
woodworkersjournal.com 1.12% 30.87x
armstrongflooring.com 1.67% 30.50x
rustoleum.com 2.75% 30.33x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Web attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flooring Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 2.21% 31.01x
Home Improvement Contractor 0.12% 26.75x
Home Remodeling 1.96% 25.02x
Home Remodeling 5.08% 23.07x
Painting & Renovation 2.72% 21.10x
Lighting & Power 1.42% 20.49x
Home Office Products 0.12% 20.48x
Pool Cleaning 0.89% 19.48x
Home Furnishings 5.63% 18.96x
Lawns & Pest Control 4.22% 18.55x
Composition Percentage: The overlap percentage between the Flooring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flooring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flooring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male