Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 2 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 30.95% 39.98x
Orlando Activities Researchers 23.65% 35.08x
Palm Beach Trip Planners 35.13% 31.20x
Beach House Second Home Owners 21.49% 30.51x
South Atlantic State Fair Visitors 38.91% 28.41x
Vacation Rental Accommodation Researchers 22.28% 28.11x
Theme Park Researchers 25.21% 28.05x
Family Adventures Travelers 21.32% 27.00x
Work Hard, Play Hard Travelers 23.86% 26.51x
Camping Enthusiasts 26.20% 26.43x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.83x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridastateparks.org.

Website Composition Index
floridastateparks.org 1.62% 55.45x
floridahikes.com 4.15% 53.49x
mrn.com 2.60% 50.82x
floridarambler.com 7.54% 47.80x
hometownnewsvolusia.com 1.00% 47.10x
racing-reference.info 2.34% 43.61x
tbnweekly.com 2.22% 42.72x
snntv.com 1.36% 42.44x
frontstretch.com 2.16% 42.04x
imsa.com 1.70% 39.52x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.80% 38.37x
Beach Vacations 0.44% 26.96x
Florida Naples News Cluster 12.47% 25.67x
Mid-Atlantic Beaches 0.10% 22.44x
Cub & Girl Scouts 0.09% 19.90x
Florida Jacksonville & Orlando Cluster 38.78% 19.64x
South Carolina Travel 0.07% 19.23x
South Carolina Beach Travel 0.19% 18.94x
Auctions & Repossessions 0.10% 18.70x
Motorcycle Racing Researchers 1.28% 18.35x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male