Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 34.06% 32.29x
Orlando Activities Researchers 25.70% 29.79x
Palm Beach Trip Planners 39.36% 26.40x
Beach House Second Home Owners 24.50% 25.63x
South Atlantic State Fair Visitors 39.71% 24.67x
Vacation Rental Accommodation Researchers 24.79% 24.49x
Nashville Activity Researchers 20.26% 23.43x
Theme Park Researchers 28.48% 23.05x
Work Hard, Play Hard Travelers 27.28% 22.50x
Joint Pain Health Care Professionals 21.17% 22.02x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.69x
Old Navy 0.01% 1.10x
Carhartt 0.07% 0.82x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridastateparks.org.

Website Composition Index
floridastateparks.org 2.48% 59.83x
floridahikes.com 4.15% 52.99x
mrn.com 2.65% 49.72x
news965.com 1.12% 47.32x
frontstretch.com 1.42% 45.48x
floridarambler.com 5.84% 44.16x
tbnweekly.com 2.47% 42.89x
racing-reference.info 2.14% 42.62x
snntv.com 1.49% 41.75x
buschgardens.com 1.94% 40.54x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.91% 34.91x
Beach Vacations 0.73% 27.94x
Florida Naples News Cluster 14.16% 22.62x
Weather Information 0.32% 20.85x
Motorcycle Racing Researchers 1.22% 18.68x
Florida Jacksonville & Orlando Cluster 43.06% 18.43x
Mid-Atlantic Beaches 0.13% 16.67x
South Carolina Beach Travel 0.30% 16.64x
National Parks 0.48% 15.40x
Mexico Travel 0.08% 15.21x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male