Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 36.60% 27.84x
Palm Beach Trip Planners 39.97% 25.31x
South Atlantic State Fair Visitors 40.71% 23.31x
Orlando Activities Researchers 29.99% 23.22x
Beach House Second Home Owners 26.23% 20.41x
Theme Park Researchers 29.20% 19.94x
Florida Atlantic Coast Trip Planners 37.98% 19.90x
Vacation Rental Accommodation Researchers 25.80% 19.69x
Florida State Seminoles Fans 31.75% 19.20x
Nashville Activity Researchers 23.95% 19.15x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.60x
Jos A. Bank Clothiers 0.01% 1.32x
Victoria's Secret 0.02% 1.09x
Journeys 0.01% 0.99x
Mens Wearhouse 0.02% 0.98x
Lane Bryant 0.01% 0.91x
Old Navy 0.02% 0.86x
Carhartt 0.18% 0.83x
The Childrens Place 0.01% 0.77x
Maurices 0.01% 0.71x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is pinellascounty.org.

Website Composition Index
pinellascounty.org 2.08% 53.31x
volusia.org 1.30% 53.30x
visitstaugustine.com 2.34% 52.48x
ocfl.net 1.24% 50.99x
daytonabeach.com 2.68% 50.48x
floridastateparks.org 7.41% 48.79x
orangecountyfl.net 1.13% 47.67x
tampaelectric.com 1.39% 46.64x
daytonainternationalspeedway.com 2.14% 45.71x
myflorida.com 1.65% 45.48x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.81% 29.33x
Florida Naples News Cluster 16.15% 19.22x
Beach Vacations 3.38% 19.04x
South Carolina Travel 0.10% 16.54x
Weather Information 0.97% 15.59x
Florida Jacksonville & Orlando Cluster 51.64% 15.55x
Motorcycle Racing Researchers 0.83% 13.88x
National Parks 1.24% 12.76x
South Carolina Beach Travel 1.02% 12.65x
Mid-Atlantic Beaches 0.17% 12.11x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female