Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 30.08% 29.72x
Orlando Activities Researchers 20.62% 25.30x
Palm Beach Trip Planners 33.58% 23.43x
Beach House Second Home Owners 20.65% 22.20x
South Atlantic State Fair Visitors 36.95% 22.13x
Vacation Rental Accommodation Researchers 19.26% 20.34x
Theme Park Researchers 22.25% 19.55x
Camping Enthusiasts 24.88% 19.20x
Family Adventures Travelers 19.16% 19.18x
Work Comes First Travelers 17.52% 18.90x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 2.22x
Hollister 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.24x
Chicos 0.03% 1.16x
Talbots 0.02% 1.13x
Express 0.03% 1.11x
Victoria's Secret 0.04% 1.11x
Mens Wearhouse 0.04% 1.04x
Aeropostale 0.02% 0.97x
Gymboree 0.02% 0.97x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridahikes.com.

Website Composition Index
floridahikes.com 3.98% 55.59x
floridarambler.com 9.11% 51.03x
mrn.com 2.01% 50.21x
hometownnewsvolusia.com 1.12% 44.78x
racing-reference.info 1.98% 44.31x
arcaracing.com 1.06% 43.87x
flgardening.com 1.07% 41.93x
tbnweekly.com 2.15% 40.74x
imsa.com 1.38% 40.64x
florida-backroads-travel.com 5.67% 39.34x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.36% 32.77x
Florida Naples News Cluster 12.34% 19.90x
Beach Vacations 0.29% 19.33x
Florida Jacksonville & Orlando Cluster 39.96% 16.39x
Motorcycle Racing Researchers 1.68% 16.24x
Yard Structures 0.03% 14.28x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 13.56x
Mid-Atlantic Beaches 0.05% 12.87x
National Parks 0.18% 12.62x
Amateur Radios 0.05% 11.99x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male