Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 36.36% 30.18x
Orlando Activities Researchers 30.01% 27.73x
Palm Beach Trip Planners 39.76% 27.20x
South Atlantic State Fair Visitors 42.63% 24.60x
Beach House Second Home Owners 26.83% 24.30x
Vacation Rental Accommodation Researchers 28.31% 24.04x
Theme Park Researchers 30.69% 23.29x
Nashville Activity Researchers 24.57% 22.81x
Work Hard, Play Hard Travelers 30.10% 22.25x
Louisiana Activities Researchers 25.92% 21.71x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.03% 1.83x
Jos A. Bank Clothiers 0.01% 1.39x
LOFT 0.01% 1.09x
Old Navy 0.02% 0.99x
Victoria's Secret 0.02% 0.98x
Mens Wearhouse 0.01% 0.95x
White House Black Market 0.01% 0.94x
Journeys 0.02% 0.93x
Carhartt 0.16% 0.87x
American Eagle Outfitters 0.01% 0.86x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is daytonabeach.com.

Website Composition Index
daytonabeach.com 1.19% 65.92x
floridastateparks.org 3.36% 62.20x
daytonainternationalspeedway.com 1.04% 61.40x
floridahikes.com 4.10% 52.02x
mrn.com 2.52% 48.20x
rvonthego.com 1.10% 46.18x
news965.com 1.55% 45.07x
snntv.com 1.55% 44.51x
visitsarasota.com 1.60% 42.70x
floridarambler.com 5.34% 41.04x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.02% 27.20x
Beach Vacations 1.29% 21.42x
Florida Naples News Cluster 13.88% 19.18x
South Carolina Travel 0.09% 17.87x
Weather Information 0.50% 16.55x
Florida Jacksonville & Orlando Cluster 44.53% 15.60x
Motorcycle Racing Researchers 1.10% 14.88x
National Parks 0.72% 14.05x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 13.10x
South Carolina Beach Travel 0.46% 12.91x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female