Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 38.73% 27.62x
Palm Beach Trip Planners 40.33% 25.89x
South Atlantic State Fair Visitors 42.03% 24.24x
Orlando Activities Researchers 32.25% 23.69x
Florida Atlantic Coast Trip Planners 40.04% 22.09x
Beach House Second Home Owners 28.89% 21.09x
Theme Park Researchers 30.46% 20.01x
Vacation Rental Accommodation Researchers 27.73% 19.99x
Work Hard, Play Hard Travelers 28.79% 19.92x
Nashville Activity Researchers 26.47% 19.88x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.41x
Journeys 0.01% 0.98x
Old Navy 0.01% 0.93x
Carhartt 0.13% 0.85x
Victoria's Secret 0.01% 0.84x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is volusia.org.

Website Composition Index
volusia.org 1.83% 52.97x
pinellascounty.org 2.84% 52.51x
visitstaugustine.com 3.22% 51.69x
daytonabeach.com 3.71% 50.33x
ocfl.net 1.70% 49.09x
floridastateparks.org 9.67% 47.25x
adventureisland.com 1.24% 45.90x
orangecountyfl.net 1.54% 44.60x
daytonainternationalspeedway.com 2.84% 44.46x
tampaelectric.com 1.84% 43.16x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.08% 31.47x
Florida Naples News Cluster 15.12% 19.87x
Beach Vacations 4.57% 18.36x
Florida Jacksonville & Orlando Cluster 48.56% 17.44x
Weather Information 1.27% 16.16x
South Carolina Travel 0.10% 15.04x
Motorcycle Racing Researchers 0.93% 14.71x
Mid-Atlantic Beaches 0.22% 13.87x
National Parks 1.66% 13.34x
South Carolina Beach Travel 1.39% 13.14x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female