Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 32.11% 27.77x
Orlando Activities Researchers 23.16% 24.50x
Palm Beach Trip Planners 35.71% 22.91x
South Atlantic State Fair Visitors 38.58% 21.71x
Beach House Second Home Owners 22.12% 21.09x
Theme Park Researchers 24.88% 19.52x
Vacation Rental Accommodation Researchers 20.92% 19.37x
Camping Enthusiasts 25.67% 18.31x
Florida Gators Fans 29.74% 18.18x
Family Adventures Travelers 21.22% 18.15x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.31x
Hollister 0.01% 1.16x
Chicos 0.02% 1.12x
Forever 21 0.01% 1.10x
Talbots 0.01% 1.08x
LOFT 0.02% 1.03x
White House Black Market 0.02% 1.01x
Victoria's Secret 0.03% 0.94x
Gymboree 0.01% 0.92x
Aeropostale 0.01% 0.91x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridastateparks.org.

Website Composition Index
floridastateparks.org 1.41% 53.56x
floridahikes.com 4.64% 53.16x
mrn.com 2.37% 48.13x
floridarambler.com 9.77% 47.45x
hometownnewsvolusia.com 1.21% 43.04x
flgardening.com 1.07% 41.19x
racing-reference.info 2.23% 41.08x
tbnweekly.com 2.39% 39.38x
snntv.com 1.37% 38.87x
florida-backroads-travel.com 5.22% 37.01x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.64% 32.71x
Beach Vacations 0.42% 21.70x
Florida Naples News Cluster 13.28% 20.96x
Florida Jacksonville & Orlando Cluster 42.46% 16.25x
Weather Information 0.13% 15.03x
Motorcycle Racing Researchers 1.57% 14.81x
Mid-Atlantic Beaches 0.07% 14.73x
South Carolina Beach Travel 0.10% 13.97x
Custom Gifts 0.11% 12.42x
South Florida Cluster 39.01% 12.33x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male