Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 35.91% 27.99x
Palm Beach Trip Planners 39.20% 26.58x
South Atlantic State Fair Visitors 42.18% 25.94x
Orlando Activities Researchers 31.27% 24.95x
Florida Atlantic Coast Trip Planners 41.76% 23.50x
Beach House Second Home Owners 28.48% 22.96x
Work Hard, Play Hard Travelers 29.95% 21.59x
Texas Activity Researchers 25.99% 21.54x
Nashville Activity Researchers 27.08% 21.29x
Louisiana Activities Researchers 27.34% 21.00x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Belk.

Location Composition Index
Belk 0.01% 1.88x
Tommy Bahama 0.01% 1.83x
Chicos 0.04% 1.35x
Talbots 0.03% 1.33x
White House Black Market 0.04% 1.18x
Kate Spade 0.01% 1.11x
Hugo Boss 0.02% 1.10x
Brooks Brothers 0.02% 1.10x
Hollister 0.03% 1.10x
Gymboree 0.03% 1.06x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridasprings.org.

Website Composition Index
floridasprings.org 1.07% 56.01x
volusia.org 2.08% 50.98x
pinellascounty.org 3.17% 49.48x
visitstaugustine.com 3.61% 49.19x
daytonabeach.com 4.27% 49.13x
ocfl.net 1.87% 45.46x
floridastateparks.org 10.51% 44.41x
adventureisland.com 1.39% 43.98x
floridagofishing.com 1.09% 43.61x
daytonainternationalspeedway.com 3.21% 42.27x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.12% 32.15x
Florida Naples News Cluster 12.93% 20.80x
South Carolina Travel 0.14% 19.66x
Beach Vacations 5.40% 18.61x
Florida Jacksonville & Orlando Cluster 43.20% 18.32x
Motorcycle Racing Researchers 0.99% 16.08x
Weather Information 1.45% 15.99x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.37x
Mid-Atlantic Beaches 0.25% 14.32x
National Parks 2.03% 13.62x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female