Dstillery Audiences

FLORIDA TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Florida Trip Planners Audience

Below you'll find more information about the Florida Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Florida Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Trip Planners audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 24.40% 32.64x
Orlando Activities Researchers 8.79% 28.84x
Vacation Rental Accommodation Researchers 12.97% 23.37x
Beach House Second Home Owners 12.00% 22.16x
South Atlantic State Fair Visitors 34.47% 21.31x
Palm Beach Trip Planners 29.38% 20.67x
Work Comes First Travelers 9.92% 20.26x
Family Adventures Travelers 11.50% 19.24x
Realtors & Real Estate Researchers 11.39% 18.96x
Camping Enthusiasts 18.89% 18.95x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Interest attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.34x
J. Crew 0.01% 1.27x
Talbots 0.01% 1.27x
Banana Republic 0.02% 1.25x
Michael Kors 0.01% 1.20x
Gymboree 0.02% 1.17x
Hollister 0.01% 1.12x
Jos A. Bank Clothiers 0.02% 1.08x
Zumiez 0.01% 0.99x
White House Black Market 0.02% 0.98x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Location attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Trip Planners audience is floridahikes.com.

Website Composition Index
floridahikes.com 3.81% 61.46x
mrn.com 1.39% 56.78x
floridarambler.com 10.83% 53.64x
racing-reference.info 1.61% 51.48x
arcaracing.com 1.24% 49.50x
mynews13.com 3.91% 46.20x
florida-backroads-travel.com 4.87% 42.83x
indycar.com 2.21% 41.49x
waltonsun.com 1.49% 41.49x
srpressgazette.com 1.05% 41.26x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Web attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.99% 37.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.85% 29.87x
Florida Naples News Cluster 11.51% 24.07x
Beach Vacations 0.12% 20.37x
Florida Jacksonville & Orlando Cluster 36.62% 18.82x
Motorcycle Racing Researchers 1.88% 18.32x
Scuba Diving 0.07% 15.10x
South Florida Cluster 35.82% 13.13x
Florida Local News Cluster 46.90% 12.74x
Ohio Universities 2.83% 12.73x
Composition Percentage: The overlap percentage between the Florida Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Florida Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male