Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 41.85% 56.22x
Department Store Shoppers 39.79% 51.02x
Online Directory Searchers 43.27% 50.70x
Home Decor Shoppers 45.89% 49.97x
Retired Health Insurance Researchers 36.56% 49.25x
Retirees 38.55% 48.97x
Hardware Shoppers 41.52% 48.53x
Casual Dining Restaurant Researchers 42.86% 47.31x
First Aid Researchers 46.06% 47.02x
Online Health Researchers 37.06% 46.77x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.58x
Talbots 0.05% 1.32x
Belk 0.01% 1.29x
Mens Wearhouse 0.50% 1.27x
Club Monaco 0.02% 1.25x
Johnston and Murphy 0.14% 1.24x
Supreme 0.01% 1.19x
Chicos 0.06% 1.17x
White House Black Market 0.21% 1.17x
Ann Taylor 0.03% 1.14x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is teleflora.com.

Website Composition Index
teleflora.com 2.30% 99.30x
ediblearrangements.com 2.13% 82.62x
whatscheaper.com 1.51% 81.42x
cooks.com 1.33% 68.14x
newhomesource.com 1.62% 65.91x
avasflowers.net 5.89% 65.23x
olivegarden.com 2.58% 65.12x
detonate.com 2.03% 63.45x
belk.com 1.82% 63.41x
bizrate.com 1.64% 62.71x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 1.94% 35.22x
ISPs & Local Services 0.16% 31.66x
Discount Shopping 7.54% 25.82x
Shopping Catalogs 5.22% 24.74x
Mail Order Food 3.96% 24.32x
Home Printing 0.97% 24.29x
Home Decoration - Crafts & Kids 3.48% 23.71x
Washington D.C. Hotels 0.03% 22.88x
Holiday Gifts 1.50% 22.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.11% 22.74x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female