Explore the Flower & Gift Basket Shoppers Audience
Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.
INTERESTS
The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 41.85% | 56.22x |
| Department Store Shoppers | 39.79% | 51.02x |
| Online Directory Searchers | 43.27% | 50.70x |
| Home Decor Shoppers | 45.89% | 49.97x |
| Retired Health Insurance Researchers | 36.56% | 49.25x |
| Retirees | 38.55% | 48.97x |
| Hardware Shoppers | 41.52% | 48.53x |
| Casual Dining Restaurant Researchers | 42.86% | 47.31x |
| First Aid Researchers | 46.06% | 47.02x |
| Online Health Researchers | 37.06% | 46.77x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.38% | 1.58x |
| Talbots | 0.05% | 1.32x |
| Belk | 0.01% | 1.29x |
| Mens Wearhouse | 0.50% | 1.27x |
| Club Monaco | 0.02% | 1.25x |
| Johnston and Murphy | 0.14% | 1.24x |
| Supreme | 0.01% | 1.19x |
| Chicos | 0.06% | 1.17x |
| White House Black Market | 0.21% | 1.17x |
| Ann Taylor | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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WEBSITES
The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is teleflora.com.
| Website | Composition | Index |
| teleflora.com | 2.30% | 99.30x |
| ediblearrangements.com | 2.13% | 82.62x |
| whatscheaper.com | 1.51% | 81.42x |
| cooks.com | 1.33% | 68.14x |
| newhomesource.com | 1.62% | 65.91x |
| avasflowers.net | 5.89% | 65.23x |
| olivegarden.com | 2.58% | 65.12x |
| detonate.com | 2.03% | 63.45x |
| belk.com | 1.82% | 63.41x |
| bizrate.com | 1.64% | 62.71x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 1.94% | 35.22x |
| ISPs & Local Services | 0.16% | 31.66x |
| Discount Shopping | 7.54% | 25.82x |
| Shopping Catalogs | 5.22% | 24.74x |
| Mail Order Food | 3.96% | 24.32x |
| Home Printing | 0.97% | 24.29x |
| Home Decoration - Crafts & Kids | 3.48% | 23.71x |
| Washington D.C. Hotels | 0.03% | 22.88x |
| Holiday Gifts | 1.50% | 22.75x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.11% | 22.74x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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