Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.34% 28.63x
Home Decor Shoppers 43.55% 27.36x
Hardware Shoppers 39.70% 27.21x
Online Directory Searchers 41.82% 26.91x
First Aid Researchers 44.19% 26.01x
Realtors & Real Estate Researchers 35.91% 25.80x
Retirees 41.80% 25.58x
Retired Health Insurance Researchers 39.77% 24.81x
Discount Big Box Shoppers 35.58% 24.56x
Retired Assisted Living Shoppers 41.54% 24.55x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.55x
Chicos 0.04% 1.36x
Kate Spade 0.01% 1.17x
J. Crew 0.02% 1.16x
Brooks Brothers 0.02% 1.13x
Talbots 0.03% 1.11x
REI 0.01% 1.08x
Dressbarn 0.03% 1.07x
Madewell 0.01% 1.05x
Carhartt 0.13% 1.04x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.

Website Composition Index
bloomstoday.com 1.44% 110.84x
teleflora.com 3.50% 109.34x
figis.com 0.20% 93.95x
balsamhill.com 0.26% 91.16x
izito.com 0.20% 87.95x
medicaresolutions.com 0.15% 83.58x
agingcare.com 0.76% 81.28x
findsmarter.com 0.15% 78.86x
jessicalondon.com 0.14% 77.95x
findsimilar.com 0.38% 77.87x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 2.46% 31.04x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.50% 21.96x
ISPs & Local Services 0.31% 21.26x
Mail Order Food 4.27% 18.83x
Home Decoration - Crafts & Kids 3.73% 18.50x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.32% 18.37x
Shopping Catalogs 5.95% 18.00x
Home Printing 1.39% 17.81x
Holiday Gifts 1.72% 16.91x
Discount Shopping 10.73% 15.83x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999