Explore the Flower & Gift Basket Shoppers Audience
Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.
INTERESTS
The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 45.29% | 30.38x |
| Budget Grocery Shoppers | 47.88% | 30.31x |
| Hardware Shoppers | 42.93% | 29.62x |
| Retirees | 39.78% | 29.48x |
| Online Directory Searchers | 43.74% | 29.31x |
| Retired Health Insurance Researchers | 38.64% | 28.81x |
| First Aid Researchers | 45.89% | 28.53x |
| Realtors & Real Estate Researchers | 40.25% | 28.01x |
| Discount Big Box Shoppers | 38.96% | 26.83x |
| Home Buyers | 42.21% | 26.72x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.69x |
| Chicos | 0.05% | 1.41x |
| Tommy Bahama | 0.03% | 1.41x |
| Jos A. Bank Clothiers | 0.18% | 1.36x |
| Madewell | 0.02% | 1.36x |
| Talbots | 0.06% | 1.35x |
| Everlane | 0.00% | 1.34x |
| Brooks Brothers | 0.04% | 1.32x |
| LL Bean | 0.01% | 1.31x |
| Patagonia | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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WEBSITES
The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.
| Website | Composition | Index |
| bloomstoday.com | 1.00% | 123.10x |
| teleflora.com | 2.62% | 114.46x |
| whatscheaper.com | 1.91% | 85.37x |
| ediblearrangements.com | 2.71% | 83.70x |
| healthgrades.com | 1.01% | 70.19x |
| cooks.com | 1.53% | 70.19x |
| flowershopping.com | 3.38% | 69.60x |
| newhomesource.com | 2.01% | 67.86x |
| dignitymemorial.com | 12.96% | 66.97x |
| detonate.com | 2.40% | 66.68x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 2.27% | 30.42x |
| ISPs & Local Services | 0.21% | 24.71x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.60% | 22.10x |
| Home Printing | 1.14% | 20.56x |
| Discount Shopping | 8.72% | 20.29x |
| Shopping Catalogs | 5.83% | 19.83x |
| Home Decoration - Crafts & Kids | 3.55% | 19.51x |
| Holiday Gifts | 1.65% | 19.22x |
| Mail Order Food | 4.68% | 18.94x |
| Humor & Entertainment | 2.39% | 18.56x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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