Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 45.29% 30.38x
Budget Grocery Shoppers 47.88% 30.31x
Hardware Shoppers 42.93% 29.62x
Retirees 39.78% 29.48x
Online Directory Searchers 43.74% 29.31x
Retired Health Insurance Researchers 38.64% 28.81x
First Aid Researchers 45.89% 28.53x
Realtors & Real Estate Researchers 40.25% 28.01x
Discount Big Box Shoppers 38.96% 26.83x
Home Buyers 42.21% 26.72x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.69x
Chicos 0.05% 1.41x
Tommy Bahama 0.03% 1.41x
Jos A. Bank Clothiers 0.18% 1.36x
Madewell 0.02% 1.36x
Talbots 0.06% 1.35x
Everlane 0.00% 1.34x
Brooks Brothers 0.04% 1.32x
LL Bean 0.01% 1.31x
Patagonia 0.02% 1.22x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.

Website Composition Index
bloomstoday.com 1.00% 123.10x
teleflora.com 2.62% 114.46x
whatscheaper.com 1.91% 85.37x
ediblearrangements.com 2.71% 83.70x
healthgrades.com 1.01% 70.19x
cooks.com 1.53% 70.19x
flowershopping.com 3.38% 69.60x
newhomesource.com 2.01% 67.86x
dignitymemorial.com 12.96% 66.97x
detonate.com 2.40% 66.68x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 2.27% 30.42x
ISPs & Local Services 0.21% 24.71x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.60% 22.10x
Home Printing 1.14% 20.56x
Discount Shopping 8.72% 20.29x
Shopping Catalogs 5.83% 19.83x
Home Decoration - Crafts & Kids 3.55% 19.51x
Holiday Gifts 1.65% 19.22x
Mail Order Food 4.68% 18.94x
Humor & Entertainment 2.39% 18.56x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female