Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.35% 30.44x
Home Decor Shoppers 44.21% 29.62x
Hardware Shoppers 41.33% 29.02x
Online Directory Searchers 43.61% 28.85x
Retirees 41.19% 28.25x
First Aid Researchers 45.42% 27.97x
Retired Assisted Living Shoppers 38.77% 27.41x
Realtors & Real Estate Researchers 39.04% 27.38x
Retired Health Insurance Researchers 40.40% 26.57x
Home Buyers 38.94% 26.14x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.29x
Chicos 0.04% 1.24x
LL Bean 0.01% 1.20x
LOFT 0.04% 1.20x
Brooks Brothers 0.03% 1.18x
Tommy Bahama 0.02% 1.15x
Banana Republic 0.06% 1.14x
Armani 0.02% 1.08x
Talbots 0.05% 1.06x
Columbia 0.01% 1.05x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.

Website Composition Index
bloomstoday.com 1.25% 117.33x
teleflora.com 3.13% 111.66x
whatscheaper.com 2.29% 76.96x
ediblearrangements.com 3.20% 72.99x
flowershopping.com 3.42% 68.12x
dignitymemorial.com 14.82% 61.82x
healthgrades.com 1.19% 61.32x
cooks.com 1.73% 61.17x
newhomesource.com 2.32% 59.66x
olivegarden.com 3.52% 59.57x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 2.53% 30.38x
ISPs & Local Services 0.26% 22.72x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.61% 22.40x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.34% 18.89x
Shopping Catalogs 6.27% 18.89x
Home Decoration - Crafts & Kids 3.82% 18.80x
Home Printing 1.30% 18.46x
Discount Shopping 10.06% 17.81x
Mail Order Food 5.15% 16.87x
Holiday Gifts 1.86% 16.84x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female