Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 36.02% 22.84x
Home Buyers 34.51% 22.54x
Retired Assisted Living Shoppers 35.27% 22.26x
Online Directory Searchers 36.23% 22.22x
First Aid Researchers 33.08% 21.62x
Budget Grocery Shoppers 34.69% 21.54x
Home Decor Shoppers 35.32% 21.53x
Work Hard, Play Hard Travelers 34.68% 20.40x
Generic Prescription Drug Shoppers 33.00% 20.34x
Realtors & Real Estate Researchers 30.20% 20.26x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.37x
Dressbarn 0.01% 1.27x
Chicos 0.01% 1.21x
Banana Republic 0.01% 1.20x
Carhartt 0.17% 1.14x
Lane Bryant 0.01% 1.12x
Mens Wearhouse 0.01% 1.08x
Maurices 0.02% 1.07x
Old Navy 0.02% 1.05x
Journeys 0.02% 1.04x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is avasflowers.net.

Website Composition Index
avasflowers.net 11.14% 34.96x
rotita.com 1.77% 29.46x
homeandgardenideas.com 1.07% 28.12x
southwest.com 3.03% 27.51x
blair.com 3.53% 26.67x
answersite.com 2.21% 26.62x
meredith.com 2.39% 26.42x
forlocations.com 1.09% 25.68x
360daily.com 1.36% 25.10x
jossandmain.com 1.48% 25.03x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 0.43% 20.87x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 17.86x
Home Decoration - Crafts & Kids 0.43% 15.16x
Holiday Gifts 0.18% 13.89x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 13.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.40x
Texas Sporting & Outdoors Cluster 0.08% 13.34x
Custom Gifts 0.92% 12.98x
South Carolina Beach Travel 0.65% 12.93x
Ancestry & Memorial Researchers 1.63% 12.29x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female