Explore the Flower & Gift Basket Shoppers Audience
Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.
INTERESTS
The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 47.35% | 30.44x |
| Home Decor Shoppers | 44.21% | 29.62x |
| Hardware Shoppers | 41.33% | 29.02x |
| Online Directory Searchers | 43.61% | 28.85x |
| Retirees | 41.19% | 28.25x |
| First Aid Researchers | 45.42% | 27.97x |
| Retired Assisted Living Shoppers | 38.77% | 27.41x |
| Realtors & Real Estate Researchers | 39.04% | 27.38x |
| Retired Health Insurance Researchers | 40.40% | 26.57x |
| Home Buyers | 38.94% | 26.14x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.29x |
| Chicos | 0.04% | 1.24x |
| LL Bean | 0.01% | 1.20x |
| LOFT | 0.04% | 1.20x |
| Brooks Brothers | 0.03% | 1.18x |
| Tommy Bahama | 0.02% | 1.15x |
| Banana Republic | 0.06% | 1.14x |
| Armani | 0.02% | 1.08x |
| Talbots | 0.05% | 1.06x |
| Columbia | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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WEBSITES
The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.
| Website | Composition | Index |
| bloomstoday.com | 1.25% | 117.33x |
| teleflora.com | 3.13% | 111.66x |
| whatscheaper.com | 2.29% | 76.96x |
| ediblearrangements.com | 3.20% | 72.99x |
| flowershopping.com | 3.42% | 68.12x |
| dignitymemorial.com | 14.82% | 61.82x |
| healthgrades.com | 1.19% | 61.32x |
| cooks.com | 1.73% | 61.17x |
| newhomesource.com | 2.32% | 59.66x |
| olivegarden.com | 3.52% | 59.57x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 2.53% | 30.38x |
| ISPs & Local Services | 0.26% | 22.72x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.61% | 22.40x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.34% | 18.89x |
| Shopping Catalogs | 6.27% | 18.89x |
| Home Decoration - Crafts & Kids | 3.82% | 18.80x |
| Home Printing | 1.30% | 18.46x |
| Discount Shopping | 10.06% | 17.81x |
| Mail Order Food | 5.15% | 16.87x |
| Holiday Gifts | 1.86% | 16.84x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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