Explore the Flower & Gift Basket Shoppers Audience
Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.
INTERESTS
The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 42.37% | 40.44x |
| Home Decor Shoppers | 47.19% | 36.97x |
| Online Directory Searchers | 45.00% | 36.67x |
| Department Store Shoppers | 42.30% | 36.54x |
| Retired Health Insurance Researchers | 37.87% | 36.53x |
| Casual Dining Restaurant Researchers | 40.88% | 36.18x |
| First Aid Researchers | 45.77% | 36.00x |
| Hardware Shoppers | 42.57% | 35.82x |
| Retired Assisted Living Shoppers | 37.93% | 34.91x |
| Home Buyers | 41.22% | 34.55x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.51x |
| Jos A. Bank Clothiers | 0.36% | 1.50x |
| White House Black Market | 0.32% | 1.31x |
| Express Outlets | 0.01% | 1.27x |
| Mens Wearhouse | 0.50% | 1.24x |
| Chicos | 0.07% | 1.19x |
| Johnston and Murphy | 0.33% | 1.16x |
| Buckle | 0.22% | 1.14x |
| Talbots | 0.05% | 1.14x |
| Bonobos | 0.07% | 1.14x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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WEBSITES
The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is teleflora.com.
| Website | Composition | Index |
| teleflora.com | 1.68% | 62.53x |
| ediblearrangements.com | 1.57% | 53.57x |
| whatscheaper.com | 1.12% | 53.33x |
| avasflowers.net | 4.65% | 46.27x |
| cooks.com | 1.08% | 45.88x |
| newhomesource.com | 1.25% | 43.72x |
| detonate.com | 1.61% | 43.24x |
| olivegarden.com | 2.01% | 42.92x |
| bizrate.com | 1.31% | 42.82x |
| dignitymemorial.com | 8.68% | 42.04x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 1.55% | 27.40x |
| ISPs & Local Services | 0.12% | 26.67x |
| Discount Shopping | 6.17% | 22.10x |
| Shopping Catalogs | 4.36% | 20.87x |
| Home Printing | 0.80% | 20.57x |
| Mail Order Food | 3.29% | 20.45x |
| Washington D.C. Hotels | 0.02% | 19.92x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.92% | 19.56x |
| Home Decoration - Crafts & Kids | 2.92% | 19.43x |
| Holiday Gifts | 1.24% | 19.21x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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