Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 49.77% 30.66x
Hardware Shoppers 42.77% 30.49x
Home Decor Shoppers 47.21% 30.28x
First Aid Researchers 45.31% 29.60x
Online Directory Searchers 45.85% 29.29x
Retirees 43.10% 29.02x
Realtors & Real Estate Researchers 40.65% 28.80x
Retired Health Insurance Researchers 41.11% 28.57x
Retired Assisted Living Shoppers 41.70% 28.00x
Home Buyers 40.72% 27.49x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.93x
Talbots 0.06% 1.57x
Chicos 0.05% 1.50x
Saint Laurent Paris 0.01% 1.46x
Tommy Bahama 0.02% 1.41x
Jos A. Bank Clothiers 0.08% 1.40x
The North Face 0.02% 1.34x
Lorna Jane 0.01% 1.33x
Brooks Brothers 0.03% 1.30x
LOFT 0.04% 1.26x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.

Website Composition Index
bloomstoday.com 1.05% 118.33x
teleflora.com 2.74% 109.66x
whatscheaper.com 2.00% 81.48x
ediblearrangements.com 2.83% 78.77x
flowershopping.com 3.24% 67.89x
healthgrades.com 1.05% 66.36x
cooks.com 1.55% 65.54x
dignitymemorial.com 13.39% 65.24x
newhomesource.com 2.08% 64.18x
olivegarden.com 3.17% 63.22x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 2.38% 31.23x
ISPs & Local Services 0.23% 24.54x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.54% 23.14x
Shopping Catalogs 5.99% 20.06x
Home Printing 1.22% 19.97x
Home Decoration - Crafts & Kids 3.68% 19.50x
Discount Shopping 9.30% 19.34x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.32% 18.48x
Holiday Gifts 1.72% 18.37x
Mail Order Food 4.94% 18.06x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female