Explore the Flower & Gift Basket Shoppers Audience
Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.
INTERESTS
The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 49.77% | 30.66x |
| Hardware Shoppers | 42.77% | 30.49x |
| Home Decor Shoppers | 47.21% | 30.28x |
| First Aid Researchers | 45.31% | 29.60x |
| Online Directory Searchers | 45.85% | 29.29x |
| Retirees | 43.10% | 29.02x |
| Realtors & Real Estate Researchers | 40.65% | 28.80x |
| Retired Health Insurance Researchers | 41.11% | 28.57x |
| Retired Assisted Living Shoppers | 41.70% | 28.00x |
| Home Buyers | 40.72% | 27.49x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.93x |
| Talbots | 0.06% | 1.57x |
| Chicos | 0.05% | 1.50x |
| Saint Laurent Paris | 0.01% | 1.46x |
| Tommy Bahama | 0.02% | 1.41x |
| Jos A. Bank Clothiers | 0.08% | 1.40x |
| The North Face | 0.02% | 1.34x |
| Lorna Jane | 0.01% | 1.33x |
| Brooks Brothers | 0.03% | 1.30x |
| LOFT | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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WEBSITES
The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is bloomstoday.com.
| Website | Composition | Index |
| bloomstoday.com | 1.05% | 118.33x |
| teleflora.com | 2.74% | 109.66x |
| whatscheaper.com | 2.00% | 81.48x |
| ediblearrangements.com | 2.83% | 78.77x |
| flowershopping.com | 3.24% | 67.89x |
| healthgrades.com | 1.05% | 66.36x |
| cooks.com | 1.55% | 65.54x |
| dignitymemorial.com | 13.39% | 65.24x |
| newhomesource.com | 2.08% | 64.18x |
| olivegarden.com | 3.17% | 63.22x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 2.38% | 31.23x |
| ISPs & Local Services | 0.23% | 24.54x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.54% | 23.14x |
| Shopping Catalogs | 5.99% | 20.06x |
| Home Printing | 1.22% | 19.97x |
| Home Decoration - Crafts & Kids | 3.68% | 19.50x |
| Discount Shopping | 9.30% | 19.34x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.32% | 18.48x |
| Holiday Gifts | 1.72% | 18.37x |
| Mail Order Food | 4.94% | 18.06x |
Composition Percentage:
The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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