Dstillery Audiences

FLOWER & GIFT BASKET SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Flower & Gift Basket Shoppers Audience

Below you'll find more information about the Flower & Gift Basket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Flower & Gift Basket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Flower & Gift Basket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower & Gift Basket Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 42.37% 40.44x
Home Decor Shoppers 47.19% 36.97x
Online Directory Searchers 45.00% 36.67x
Department Store Shoppers 42.30% 36.54x
Retired Health Insurance Researchers 37.87% 36.53x
Casual Dining Restaurant Researchers 40.88% 36.18x
First Aid Researchers 45.77% 36.00x
Hardware Shoppers 42.57% 35.82x
Retired Assisted Living Shoppers 37.93% 34.91x
Home Buyers 41.22% 34.55x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Interest attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower & Gift Basket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower & Gift Basket Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.51x
Jos A. Bank Clothiers 0.36% 1.50x
White House Black Market 0.32% 1.31x
Express Outlets 0.01% 1.27x
Mens Wearhouse 0.50% 1.24x
Chicos 0.07% 1.19x
Johnston and Murphy 0.33% 1.16x
Buckle 0.22% 1.14x
Talbots 0.05% 1.14x
Bonobos 0.07% 1.14x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Location attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower & Gift Basket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower & Gift Basket Shoppers audience is teleflora.com.

Website Composition Index
teleflora.com 1.68% 62.53x
ediblearrangements.com 1.57% 53.57x
whatscheaper.com 1.12% 53.33x
avasflowers.net 4.65% 46.27x
cooks.com 1.08% 45.88x
newhomesource.com 1.25% 43.72x
detonate.com 1.61% 43.24x
olivegarden.com 2.01% 42.92x
bizrate.com 1.31% 42.82x
dignitymemorial.com 8.68% 42.04x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Web attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower & Gift Basket Shoppers audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 1.55% 27.40x
ISPs & Local Services 0.12% 26.67x
Discount Shopping 6.17% 22.10x
Shopping Catalogs 4.36% 20.87x
Home Printing 0.80% 20.57x
Mail Order Food 3.29% 20.45x
Washington D.C. Hotels 0.02% 19.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.92% 19.56x
Home Decoration - Crafts & Kids 2.92% 19.43x
Holiday Gifts 1.24% 19.21x
Composition Percentage: The overlap percentage between the Flower & Gift Basket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Flower & Gift Basket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower & Gift Basket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female