Explore the Food Delivery Service Users Audience
Below you'll find more information about the Food Delivery Service Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Food Delivery Service Users audience.
INTERESTS
The Food Delivery Service Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Delivery Service Users audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 49.10% | 109.03x |
| Retired Assisted Living Shoppers | 44.14% | 107.64x |
| Retired Health Insurance Researchers | 40.54% | 101.84x |
| Heart Surgery Researchers | 34.68% | 101.49x |
| Online Directory Searchers | 41.89% | 99.70x |
| Retirees | 39.19% | 96.50x |
| Online Health Researchers | 31.98% | 94.69x |
| Headache and Migraine Sufferers | 32.43% | 93.79x |
| Heartburn Sufferers | 31.08% | 93.70x |
| Dieters | 40.09% | 93.18x |
Composition Percentage:
The overlap percentage between the Food Delivery Service Users audience and the Interest attribute.
Index: A comparison of the Food Delivery Service Users audience to the internet population.
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APPAREL RETAILERS
The Food Delivery Service Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Delivery Service Users audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.04% | 1.78x |
| Aeropostale | 0.01% | 1.67x |
| American Eagle Outfitters | 0.01% | 1.48x |
| Mens Wearhouse | 0.01% | 1.25x |
| Journeys | 0.01% | 1.23x |
| Carhartt | 0.22% | 1.23x |
| Chicos | 0.01% | 1.21x |
| Maurices | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Food Delivery Service Users audience and the Location attribute.
Index: A comparison of the Food Delivery Service Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Delivery Service Users audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 12.16% | 29.78x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 9.91% | 29.49x |
| Cruise Vacations | 10.36% | 27.45x |
| Healthcare - Dermatology & Aging | 17.57% | 27.40x |
| Assorted Topics (Events, Tickets, Fitness) | 11.71% | 25.45x |
| Furniture Shopping | 17.57% | 25.36x |
| Finance & Accounting Cluster | 13.96% | 25.24x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 27.48% | 24.16x |
| Health Issues Cluster | 9.46% | 23.76x |
| People Search | 16.67% | 23.19x |
Composition Percentage:
The overlap percentage between the Food Delivery Service Users audience and the Content Affinity attribute.
Index: A comparison of the Food Delivery Service Users audience to the internet population.
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DEMOGRAPHICS
The Food Delivery Service Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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