Dstillery Audiences

FOOD SAFETY DECISION MAKERS

Audience Size: 6.9 Million Devices

Explore the Food Safety Decision Makers Audience

Below you'll find more information about the Food Safety Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Food Safety Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Food Safety Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Safety Decision Makers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 22.92% 17.33x
Eco-Conscious Consumers 24.17% 15.80x
Retired Health Insurance Researchers 24.44% 15.64x
First Aid Researchers 26.27% 15.56x
Medical Science Researchers 26.90% 15.19x
Cardio Health Researchers 34.88% 15.09x
Retired Assisted Living Shoppers 24.44% 14.81x
Headache and Migraine Sufferers 23.84% 14.76x
Charitable Organization Researchers 28.10% 14.76x
Health and Fitness Book Readers 0.35% 14.71x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Interest attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Safety Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Safety Decision Makers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.18x
Chicos 0.04% 1.12x
The North Face 0.02% 1.10x
Lorna Jane 0.00% 1.08x
Talbots 0.03% 1.08x
Patagonia 0.01% 1.07x
Madewell 0.01% 1.05x
Ann Taylor 0.01% 1.05x
Kate Spade 0.02% 1.04x
Levi Strauss 0.01% 1.04x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Location attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Safety Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Safety Decision Makers audience is foodpoisonjournal.com.

Website Composition Index
foodpoisonjournal.com 0.06% 56.04x
foodsafetymagazine.com 0.73% 52.48x
meatpoultry.com 0.47% 49.71x
agri-pulse.com 0.04% 49.29x
fooddive.com 0.05% 47.49x
foodpolicyaction.org 0.03% 46.02x
foodbusinessnews.net 0.61% 45.95x
fmi.org 0.04% 45.53x
provisioneronline.com 0.34% 45.15x
foodsafetynews.com 2.12% 45.11x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Web attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Safety Decision Makers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 4.25% 15.40x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.06% 11.10x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.19% 11.03x
Healthy Eating Researchers 4.83% 10.81x
Paper & Packaging 1.09% 10.79x
Farming & Agriculture 2.21% 10.70x
Cosmetics Business 0.80% 10.41x
Bird Watching 1.45% 9.91x
Social & Demographic Trends 3.28% 9.91x
Food Cluster 3.92% 9.77x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Safety Decision Makers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999