Explore the Food Safety Decision Makers Audience
Below you'll find more information about the Food Safety Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Food Safety Decision Makers audience.
INTERESTS
The Food Safety Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Safety Decision Makers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 22.92% | 17.33x |
| Eco-Conscious Consumers | 24.17% | 15.80x |
| Retired Health Insurance Researchers | 24.44% | 15.64x |
| First Aid Researchers | 26.27% | 15.56x |
| Medical Science Researchers | 26.90% | 15.19x |
| Cardio Health Researchers | 34.88% | 15.09x |
| Retired Assisted Living Shoppers | 24.44% | 14.81x |
| Headache and Migraine Sufferers | 23.84% | 14.76x |
| Charitable Organization Researchers | 28.10% | 14.76x |
| Health and Fitness Book Readers | 0.35% | 14.71x |
Composition Percentage:
The overlap percentage between the Food Safety Decision Makers audience and the Interest attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
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APPAREL RETAILERS
The Food Safety Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Safety Decision Makers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.00% | 1.18x |
| Chicos | 0.04% | 1.12x |
| The North Face | 0.02% | 1.10x |
| Lorna Jane | 0.00% | 1.08x |
| Talbots | 0.03% | 1.08x |
| Patagonia | 0.01% | 1.07x |
| Madewell | 0.01% | 1.05x |
| Ann Taylor | 0.01% | 1.05x |
| Kate Spade | 0.02% | 1.04x |
| Levi Strauss | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Food Safety Decision Makers audience and the Location attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
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WEBSITES
The Food Safety Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food Safety Decision Makers audience is foodpoisonjournal.com.
| Website | Composition | Index |
| foodpoisonjournal.com | 0.06% | 56.04x |
| foodsafetymagazine.com | 0.73% | 52.48x |
| meatpoultry.com | 0.47% | 49.71x |
| agri-pulse.com | 0.04% | 49.29x |
| fooddive.com | 0.05% | 47.49x |
| foodpolicyaction.org | 0.03% | 46.02x |
| foodbusinessnews.net | 0.61% | 45.95x |
| fmi.org | 0.04% | 45.53x |
| provisioneronline.com | 0.34% | 45.15x |
| foodsafetynews.com | 2.12% | 45.11x |
Composition Percentage:
The overlap percentage between the Food Safety Decision Makers audience and the Web attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Safety Decision Makers audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 4.25% | 15.40x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.06% | 11.10x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.19% | 11.03x |
| Healthy Eating Researchers | 4.83% | 10.81x |
| Paper & Packaging | 1.09% | 10.79x |
| Farming & Agriculture | 2.21% | 10.70x |
| Cosmetics Business | 0.80% | 10.41x |
| Bird Watching | 1.45% | 9.91x |
| Social & Demographic Trends | 3.28% | 9.91x |
| Food Cluster | 3.92% | 9.77x |
Composition Percentage:
The overlap percentage between the Food Safety Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
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DEMOGRAPHICS
The Food Safety Decision Makers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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