Dstillery Audiences

FOOD SAFETY DECISION MAKERS

Audience Size: 3.9 Million Devices

Explore the Food Safety Decision Makers Audience

Below you'll find more information about the Food Safety Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Food Safety Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Food Safety Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Safety Decision Makers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 38.12% 29.74x
Cholesterol Researchers 36.75% 28.90x
Heart Surgery Researchers 36.85% 28.89x
Online Health Researchers 37.64% 28.67x
Home Custom Bedroom Decorators 35.57% 28.05x
Custom Home Lighting Shoppers 35.55% 28.03x
Medical Science Researchers 38.40% 27.83x
Retired Assisted Living Shoppers 36.65% 27.79x
Retired Budget Healthcare Shoppers 36.99% 27.70x
Seasonal Allergy Sufferers 39.43% 27.67x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Interest attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Safety Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Safety Decision Makers audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.45x
Jos A. Bank Clothiers 0.31% 1.37x
White House Black Market 0.34% 1.29x
Mens Wearhouse 0.46% 1.23x
Buckle 0.24% 1.13x
Johnston and Murphy 0.41% 1.13x
REI 0.01% 1.02x
Chicos 0.05% 1.01x
Uniqlo 0.01% 0.99x
Eddie Bauer 0.02% 0.99x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Location attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Safety Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Safety Decision Makers audience is doctorshealthpress.com.

Website Composition Index
doctorshealthpress.com 1.41% 37.84x
umm.edu 1.57% 36.83x
extension.umn.edu 2.39% 36.19x
allaboutbirds.org 2.01% 35.05x
puritan.com 1.07% 34.14x
olivegarden.com 1.16% 33.74x
familydoctor.org 1.84% 33.54x
foodsafetynews.com 2.95% 33.36x
pewresearch.org 2.61% 33.24x
choosemyplate.gov 2.20% 33.10x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Web attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Safety Decision Makers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 4.49% 21.70x
Healthy Eating Researchers 3.54% 16.67x
ISPs & Local Services 0.06% 16.56x
Paper & Packaging 0.85% 16.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 16.17x
Farming & Agriculture 2.81% 15.19x
Natural Diet & Supplement Researchers 5.57% 14.98x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 14.95x
Cars, Travel & Food 0.50% 14.95x
Home Improvement Contractor 1.27% 14.73x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Safety Decision Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female