Dstillery Audiences

FOOD SAFETY DECISION MAKERS

Audience Size: 6.1 Million Devices

Explore the Food Safety Decision Makers Audience

Below you'll find more information about the Food Safety Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Food Safety Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Food Safety Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Safety Decision Makers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 24.29% 18.34x
Eco-Conscious Consumers 24.63% 16.87x
First Aid Researchers 26.11% 16.73x
Retired Health Insurance Researchers 25.67% 16.63x
Cardio Health Researchers 34.13% 16.52x
Retired Assisted Living Shoppers 24.20% 16.33x
Charitable Organization Supporters 25.54% 16.21x
Medical Science Researchers 28.31% 16.05x
Headache and Migraine Sufferers 25.04% 15.83x
Charitable Organization Researchers 28.56% 15.76x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Interest attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Safety Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Safety Decision Makers audience is REI.

Location Composition Index
REI 0.02% 1.22x
LOFT 0.04% 1.14x
Chicos 0.04% 1.13x
Urban Outfitters 0.03% 1.11x
Ann Taylor 0.02% 1.11x
The North Face 0.02% 1.09x
Kate Spade 0.02% 1.07x
Free People 0.01% 1.06x
Madewell 0.01% 1.04x
Talbots 0.04% 1.04x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Location attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Safety Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Safety Decision Makers audience is foodsafetynews.com.

Website Composition Index
foodsafetynews.com 1.99% 49.19x
poetryfoundation.org 1.68% 36.80x
ibsgroup.org 1.32% 32.18x
doctorshealthpress.com 2.63% 31.38x
news-medical.net 1.19% 31.23x
olivegarden.com 1.90% 30.56x
foodnavigator-usa.com 1.83% 29.61x
umm.edu 3.07% 29.53x
capitalpress.com 1.01% 29.36x
bbb.org 5.85% 29.19x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Web attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Safety Decision Makers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 4.23% 15.92x
Healthy Eating Researchers 4.88% 11.58x
Paper & Packaging 1.04% 11.43x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.20% 11.06x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.06% 10.92x
Cosmetics Business 0.77% 10.83x
Social & Demographic Trends 3.03% 10.71x
Farming & Agriculture 2.38% 10.67x
Bird Watching 1.45% 10.57x
International Development & Health 1.91% 10.46x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Safety Decision Makers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female