Dstillery Audiences

FOOD SAFETY DECISION MAKERS

Audience Size: 3.2 Million Devices

Explore the Food Safety Decision Makers Audience

Below you'll find more information about the Food Safety Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Food Safety Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Food Safety Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Safety Decision Makers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 33.90% 24.64x
Online Health Researchers 29.55% 24.55x
Heart Surgery Researchers 29.08% 24.27x
Retired Health Insurance Researchers 32.07% 24.18x
Dermatologists 32.92% 23.20x
Headache and Migraine Sufferers 27.81% 23.03x
First Aid Researchers 33.29% 22.98x
Medical Science Researchers 30.14% 22.95x
Retired Budget Healthcare Shoppers 31.55% 22.77x
Professional Medical Journal Readers 30.78% 22.73x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Interest attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Safety Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Safety Decision Makers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.24x
Maurices 0.01% 1.21x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Location attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Safety Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Safety Decision Makers audience is agweb.com.

Website Composition Index
agweb.com 2.23% 31.96x
foodnavigator-usa.com 1.49% 29.99x
foodsafetynews.com 3.00% 29.55x
springer.com 2.21% 26.15x
biomedcentral.com 1.43% 25.47x
carbonmediagroup.com 1.85% 24.33x
oxforddictionaries.com 1.44% 24.28x
annals.org 1.11% 23.96x
rareseeds.com 1.10% 23.37x
liebertpub.com 1.14% 23.37x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Web attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Safety Decision Makers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 2.23% 28.07x
Farming & Agriculture 1.54% 21.74x
Paper & Packaging 0.30% 20.90x
International Development & Health 0.98% 19.56x
Natural Diet & Supplement Researchers 1.96% 16.97x
Healthy Eating Researchers 1.30% 16.46x
Rural Living 0.03% 15.92x
Cardiac & Other Health Research 1.45% 15.89x
Arthritis & Bones 2.07% 15.72x
Social & Demographic Trends 0.41% 15.61x
Composition Percentage: The overlap percentage between the Food Safety Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Food Safety Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Safety Decision Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female