Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 39.63% 25.34x
Basketball Enthusiasts 55.22% 25.31x
ESPN Enthusiasts 36.08% 24.39x
NFL Fans 35.35% 23.90x
Daily Fantasy Sports Enthusiasts 43.34% 23.53x
Los Angeles Chargers Fans 41.40% 22.26x
MLB Fans 32.97% 22.26x
Tampa Bay Buccaneers Fans 37.24% 21.85x
NBA Fans 35.09% 21.84x
Baseball Enthusiasts 45.90% 21.10x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.34x
Aeropostale 0.01% 1.24x
Chicos 0.01% 1.13x
White House Black Market 0.01% 1.07x
Buckle 0.01% 1.06x
Maurices 0.02% 1.06x
Journeys 0.01% 1.04x
The Childrens Place 0.01% 0.98x
Carhartt 0.10% 0.92x
Victoria's Secret 0.01% 0.87x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 1.84% 45.12x
fantasydata.com 2.21% 41.65x
tankathon.com 6.52% 39.68x
draftsite.com 1.36% 39.37x
thefantasyfootballers.com 3.70% 39.19x
fantasysp.com 3.46% 38.69x
thedraftnetwork.com 8.62% 37.52x
nflmocks.com 5.84% 37.22x
lineups.com 4.33% 37.14x
rotoballer.com 6.08% 36.39x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 22.52% 16.40x
Illinois College Sports 0.37% 14.48x
Florida College Athletics 0.96% 13.84x
Upstate New York State Athletics 0.04% 13.45x
College Sports 0.37% 13.00x
Southeast College Athletics 0.94% 12.41x
Virginia Athletics 0.19% 12.12x
Pac 12 Sports 1.12% 11.62x
New England & Ivy League Sports 0.62% 10.73x
Sports Apparel 3.59% 10.50x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male