Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 53.00% 41.95x
ESPN Enthusiasts 50.79% 41.77x
NFL Fans 49.22% 40.62x
Basketball Enthusiasts 57.95% 40.42x
Baseball Enthusiasts 48.32% 39.47x
MLB Fans 44.07% 37.21x
Cincinnati Bengals Fans 43.60% 36.83x
Tampa Bay Buccaneers Fans 47.84% 36.20x
Kansas City Chiefs Fans 45.37% 35.44x
Daily Fantasy Sports Enthusiasts 47.79% 34.42x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.03% 1.46x
Bonobos 0.01% 1.35x
Urban Outfitters 0.03% 1.33x
Mens Wearhouse 0.07% 1.32x
Jos A. Bank Clothiers 0.04% 1.31x
Uniqlo 0.01% 1.28x
Free People 0.02% 1.27x
Tommy Bahama 0.01% 1.27x
Talbots 0.03% 1.26x
Gap 0.07% 1.24x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is playerprofiler.com.

Website Composition Index
playerprofiler.com 1.82% 57.55x
draftscout.com 2.05% 52.42x
footballoutsiders.com 4.95% 48.80x
drafttek.com 1.96% 48.36x
tankathon.com 1.66% 47.05x
profootballweekly.com 2.84% 46.48x
footballmaven.io 2.88% 45.16x
draftexpress.com 1.42% 44.64x
razzball.com 1.80% 44.18x
rotoballer.com 3.59% 43.60x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.68% 19.32x
Illinois College Sports 0.47% 19.30x
Fantasy Sports 37.08% 18.64x
Florida College Athletics 4.38% 14.01x
Pac 12 Sports 1.32% 13.71x
Southeast College Athletics 1.53% 13.60x
Virginia Athletics 0.46% 12.60x
Upstate New York State Athletics 0.18% 12.12x
Sports News & Apparel 12.48% 12.01x
Lacrosse College Athletics 0.92% 11.55x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male