Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 44.41% 74.90x
Basketball Enthusiasts 55.68% 73.58x
NFL Fans 44.83% 70.23x
Fantasy Football Enthusiasts 46.06% 70.02x
Baseball Enthusiasts 45.70% 69.93x
MLB Fans 38.44% 62.18x
Cincinnati Bengals Fans 37.62% 62.15x
Tampa Bay Buccaneers Fans 40.34% 62.07x
NBA Fans 40.52% 60.44x
Miami Dolphins Fans 36.96% 58.60x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.89x
Supreme 0.03% 1.87x
Free People 0.04% 1.59x
Eddie Bauer 0.04% 1.57x
Urban Outfitters 0.08% 1.55x
Intermix 0.02% 1.54x
Bonobos 0.08% 1.50x
The North Face 0.04% 1.49x
Jos A. Bank Clothiers 0.44% 1.46x
Club Monaco 0.03% 1.46x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is footballoutsiders.com.

Website Composition Index
footballoutsiders.com 5.24% 89.46x
draftscout.com 4.41% 84.05x
fanspeak.com 1.68% 81.97x
footballdb.com 10.76% 75.62x
drafttek.com 3.26% 75.09x
ourlads.com 8.55% 74.75x
thefantasyfootballers.com 4.55% 72.53x
fantasysp.com 4.33% 71.69x
nflweather.com 1.13% 70.49x
spotrac.com 17.26% 69.77x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 30.96% 26.16x
Sports Apparel 1.20% 23.35x
Illinois College Sports 0.92% 22.44x
Florida College Athletics 6.52% 16.53x
Pac 12 Sports 2.58% 16.32x
Southeast College Athletics 2.74% 16.20x
Alternative Streaming Services 0.34% 15.67x
Upstate New York State Athletics 0.26% 14.91x
Virginia Athletics 0.75% 14.82x
Latest Sports News 68.01% 14.26x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male