Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is NFL Fans.

Interest Composition Index
NFL Fans 40.23% 34.37x
Fantasy Football Enthusiasts 37.61% 31.50x
Houston Texans Fans 33.40% 29.30x
ESPN Enthusiasts 31.77% 29.11x
Miami Dolphins Fans 33.15% 28.69x
Basketball Enthusiasts 53.62% 28.34x
Baltimore Ravens Fans 33.77% 28.33x
Daily Fantasy Sports Enthusiasts 46.13% 28.20x
San Francisco 49ers Fans 32.83% 28.09x
MLB Fans 30.11% 26.82x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.45x
Talbots 0.01% 1.34x
White House Black Market 0.02% 1.30x
Aeropostale 0.02% 1.25x
LOFT 0.01% 1.21x
Zumiez 0.01% 1.18x
Express 0.02% 1.13x
Victoria's Secret 0.03% 1.13x
Lane Bryant 0.02% 1.12x
Chicos 0.02% 1.11x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 2.44% 41.58x
lineups.com 1.01% 39.14x
fantasydata.com 2.47% 38.86x
fantasysp.com 2.90% 38.63x
nflmocks.com 2.86% 38.60x
rotoworld.com 1.56% 38.58x
thehuddle.com 1.30% 37.76x
withthefirstpick.com 2.10% 37.35x
muthead.com 2.24% 37.00x
footballoutsiders.com 1.56% 36.94x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 22.52% 19.04x
Upstate New York State Athletics 0.06% 14.88x
College Sports 0.32% 14.11x
Illinois College Sports 0.66% 13.39x
Florida College Athletics 0.97% 12.00x
New England & Ivy League Sports 0.96% 11.91x
Southeast College Athletics 1.67% 11.89x
Pac 12 Sports 1.55% 11.62x
Virginia Athletics 0.14% 11.56x
Sports Apparel 3.99% 11.07x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male