Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 40.78% 31.21x
Daily Fantasy Sports Enthusiasts 46.32% 29.90x
Basketball Enthusiasts 53.20% 28.82x
ESPN Enthusiasts 33.88% 27.34x
NFL Fans 33.30% 27.33x
Los Angeles Chargers Fans 45.03% 27.19x
MLB Fans 30.71% 25.71x
Baseball Enthusiasts 44.79% 25.35x
Tampa Bay Buccaneers Fans 34.60% 25.10x
Tennessee Titans Fans 34.53% 24.29x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.51x
Jos A. Bank Clothiers 0.02% 1.33x
H&M 0.01% 1.23x
Forever 21 0.01% 1.17x
Gap 0.02% 1.15x
Zumiez 0.02% 1.14x
LOFT 0.02% 1.10x
Express 0.02% 1.08x
Talbots 0.01% 1.08x
White House Black Market 0.02% 1.07x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 1.42% 49.52x
tankathon.com 5.09% 44.44x
lineups.com 2.97% 41.65x
fantasydata.com 3.81% 41.46x
rotoworld.com 4.33% 40.48x
faketeams.com 1.43% 40.47x
fantasysp.com 5.22% 40.38x
nflmocks.com 4.61% 40.08x
fftoday.com 1.38% 40.00x
nbadraftroom.com 1.98% 39.59x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 31.42% 17.58x
Illinois College Sports 0.38% 14.64x
College Sports 0.34% 14.46x
Florida College Athletics 0.76% 14.05x
Pac 12 Sports 1.16% 12.19x
Virginia Athletics 0.13% 12.10x
Southeast College Athletics 0.87% 11.54x
Sports Apparel 4.05% 10.98x
Upstate New York State Athletics 0.03% 10.05x
Institutional Investing 0.03% 10.05x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male