Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is NFL Fans.

Interest Composition Index
NFL Fans 32.34% 36.64x
Basketball Enthusiasts 58.32% 33.99x
ESPN Enthusiasts 20.36% 31.26x
Baseball Enthusiasts 50.84% 30.70x
Baltimore Ravens Fans 28.34% 30.23x
MLB Fans 27.07% 29.60x
Houston Texans Fans 27.20% 29.29x
Miami Dolphins Fans 27.86% 29.29x
Fantasy Football Enthusiasts 57.26% 29.10x
Daily Fantasy Sports Enthusiasts 55.10% 28.60x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.56x
Old Navy 0.01% 1.16x
Maurices 0.02% 0.99x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 1.27% 46.84x
thedraftnetwork.com 2.61% 40.29x
footballoutsiders.com 2.06% 40.27x
muthead.com 1.72% 39.50x
nflmocks.com 1.30% 39.35x
fanspo.com 1.05% 38.65x
fantasydata.com 3.25% 38.53x
ourlads.com 12.19% 38.32x
profootballrumors.com 1.76% 37.42x
fantasysp.com 5.23% 37.14x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 27.83% 15.80x
Illinois College Sports 0.47% 12.10x
Florida College Athletics 0.57% 11.53x
College Sports 0.16% 11.51x
Upstate New York State Athletics 0.04% 11.23x
Pac 12 Sports 1.21% 10.71x
Virginia Athletics 0.08% 10.52x
Southeast College Athletics 1.13% 10.51x
New England & Ivy League Sports 0.57% 10.33x
Sports Apparel 3.12% 8.52x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male