Explore the Football Enthusiasts Audience
Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Football Enthusiasts audience.
INTERESTS
The Football Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Football Enthusiasts audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 40.23% | 34.37x |
| Fantasy Football Enthusiasts | 37.61% | 31.50x |
| Houston Texans Fans | 33.40% | 29.30x |
| ESPN Enthusiasts | 31.77% | 29.11x |
| Miami Dolphins Fans | 33.15% | 28.69x |
| Basketball Enthusiasts | 53.62% | 28.34x |
| Baltimore Ravens Fans | 33.77% | 28.33x |
| Daily Fantasy Sports Enthusiasts | 46.13% | 28.20x |
| San Francisco 49ers Fans | 32.83% | 28.09x |
| MLB Fans | 30.11% | 26.82x |
Composition Percentage:
The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.45x |
| Talbots | 0.01% | 1.34x |
| White House Black Market | 0.02% | 1.30x |
| Aeropostale | 0.02% | 1.25x |
| LOFT | 0.01% | 1.21x |
| Zumiez | 0.01% | 1.18x |
| Express | 0.02% | 1.13x |
| Victoria's Secret | 0.03% | 1.13x |
| Lane Bryant | 0.02% | 1.12x |
| Chicos | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
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WEBSITES
The Football Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.
| Website | Composition | Index |
| drafttek.com | 2.44% | 41.58x |
| lineups.com | 1.01% | 39.14x |
| fantasydata.com | 2.47% | 38.86x |
| fantasysp.com | 2.90% | 38.63x |
| nflmocks.com | 2.86% | 38.60x |
| rotoworld.com | 1.56% | 38.58x |
| thehuddle.com | 1.30% | 37.76x |
| withthefirstpick.com | 2.10% | 37.35x |
| muthead.com | 2.24% | 37.00x |
| footballoutsiders.com | 1.56% | 36.94x |
Composition Percentage:
The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 22.52% | 19.04x |
| Upstate New York State Athletics | 0.06% | 14.88x |
| College Sports | 0.32% | 14.11x |
| Illinois College Sports | 0.66% | 13.39x |
| Florida College Athletics | 0.97% | 12.00x |
| New England & Ivy League Sports | 0.96% | 11.91x |
| Southeast College Athletics | 1.67% | 11.89x |
| Pac 12 Sports | 1.55% | 11.62x |
| Virginia Athletics | 0.14% | 11.56x |
| Sports Apparel | 3.99% | 11.07x |
Composition Percentage:
The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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