Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 52.08% 33.17x
Fantasy Football Enthusiasts 54.03% 33.06x
NFL Fans 49.53% 32.55x
Basketball Enthusiasts 58.57% 32.08x
Baseball Enthusiasts 50.50% 30.88x
Tampa Bay Buccaneers Fans 46.52% 29.82x
Cincinnati Bengals Fans 43.65% 29.80x
MLB Fans 44.54% 29.47x
Kansas City Chiefs Fans 44.56% 29.10x
Miami Dolphins Fans 41.58% 28.07x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.46x
Ann Taylor 0.02% 1.29x
White House Black Market 0.08% 1.28x
Jos A. Bank Clothiers 0.05% 1.26x
Talbots 0.04% 1.24x
Chicos 0.06% 1.24x
Club Monaco 0.01% 1.22x
Express Outlets 0.01% 1.20x
American Eagle Outfitters 0.07% 1.20x
American Apparel 0.03% 1.20x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is playerprofiler.com.

Website Composition Index
playerprofiler.com 1.63% 47.20x
draftscout.com 1.85% 42.68x
footballoutsiders.com 4.80% 41.07x
profootballweekly.com 2.38% 38.44x
footballmaven.io 2.39% 37.86x
drafttek.com 2.22% 35.98x
tankathon.com 2.36% 34.86x
draftexpress.com 1.25% 34.48x
razzball.com 1.71% 34.20x
thehuddle.com 1.78% 34.13x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.42% 17.62x
Fantasy Sports 37.19% 16.70x
Sports Apparel 0.76% 15.81x
Florida College Athletics 4.17% 13.67x
Southeast College Athletics 1.40% 13.24x
Pac 12 Sports 1.20% 12.87x
Virginia Athletics 0.41% 12.30x
Upstate New York State Athletics 0.17% 11.77x
College Sports 1.34% 11.65x
Sports News & Apparel 12.11% 10.92x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male