Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 39.40% 28.67x
Basketball Enthusiasts 55.25% 28.19x
Daily Fantasy Sports Enthusiasts 43.64% 27.52x
ESPN Enthusiasts 35.18% 27.35x
NFL Fans 34.13% 27.34x
Tampa Bay Buccaneers Fans 36.53% 25.48x
Los Angeles Chargers Fans 42.82% 24.71x
MLB Fans 29.10% 24.55x
NBA Fans 33.26% 24.15x
Tennessee Titans Fans 35.21% 24.14x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 2.05% 43.41x
fantasyfootballnerd.com 1.07% 42.42x
fantasydata.com 2.28% 42.28x
fftoday.com 1.15% 42.03x
tankathon.com 6.49% 40.84x
thefantasyfootballers.com 4.28% 40.60x
nflmocks.com 6.39% 39.67x
draftsite.com 1.82% 39.44x
fantasysp.com 4.17% 39.00x
thedraftnetwork.com 9.15% 37.81x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 26.23% 17.22x
Florida College Athletics 1.03% 14.82x
College Sports 0.42% 14.10x
Upstate New York State Athletics 0.03% 13.98x
Illinois College Sports 0.33% 13.88x
Southeast College Athletics 0.84% 12.68x
Pac 12 Sports 0.92% 11.99x
New England & Ivy League Sports 0.60% 11.70x
Virginia Athletics 0.15% 11.43x
Sports Apparel 3.17% 10.37x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male