Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 57.73% 47.57x
ESPN Enthusiasts 53.77% 45.65x
Baseball Enthusiasts 49.49% 44.85x
Fantasy Football Enthusiasts 52.49% 44.34x
NFL Fans 50.90% 43.32x
Tampa Bay Buccaneers Fans 44.03% 40.60x
MLB Fans 46.51% 39.32x
Cincinnati Bengals Fans 41.58% 39.19x
Daily Fantasy Sports Enthusiasts 46.52% 38.55x
Miami Dolphins Fans 39.49% 38.33x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 1.95x
Everlane 0.01% 1.57x
Bonobos 0.13% 1.56x
Jos A. Bank Clothiers 0.47% 1.48x
Mens Wearhouse 0.73% 1.38x
Johnston and Murphy 0.49% 1.31x
White House Black Market 0.41% 1.28x
Topshop 0.02% 1.26x
Brooks Brothers 0.05% 1.25x
Patagonia 0.02% 1.23x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is playerprofiler.com.

Website Composition Index
playerprofiler.com 1.96% 64.12x
footballoutsiders.com 4.45% 60.50x
fanspeak.com 1.28% 59.34x
draftscout.com 3.49% 57.93x
thedraftnetwork.com 4.73% 55.15x
drafttek.com 2.68% 54.76x
footballdb.com 9.70% 50.48x
fantasysp.com 3.60% 50.34x
tankathon.com 2.29% 48.54x
ourlads.com 8.77% 47.39x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 30.97% 21.94x
Sports Apparel 1.05% 20.44x
Illinois College Sports 0.79% 20.31x
Southeast College Athletics 2.44% 14.98x
Florida College Athletics 5.98% 14.98x
Pac 12 Sports 2.17% 14.89x
Virginia Athletics 0.66% 13.79x
Upstate New York State Athletics 0.22% 13.72x
Alternative Streaming Services 0.29% 13.40x
College Sports 1.82% 12.91x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male