Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Daily Fantasy Sports Enthusiasts.

Interest Composition Index
Daily Fantasy Sports Enthusiasts 46.70% 28.85x
Fantasy Football Enthusiasts 37.68% 28.57x
Basketball Enthusiasts 52.41% 26.35x
Los Angeles Chargers Fans 43.09% 26.17x
NFL Fans 29.10% 25.90x
ESPN Enthusiasts 31.43% 25.63x
Tampa Bay Buccaneers Fans 32.26% 24.86x
New York Jets Fans 30.23% 23.80x
Tennessee Titans Fans 32.14% 23.69x
Baseball Enthusiasts 47.33% 23.33x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.48x
Zumiez 0.01% 1.36x
Mens Wearhouse 0.01% 1.36x
Maurices 0.02% 1.32x
American Eagle Outfitters 0.01% 1.20x
Express 0.01% 1.19x
Buckle 0.01% 1.18x
Victoria's Secret 0.02% 1.13x
White House Black Market 0.01% 1.11x
Old Navy 0.02% 1.10x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 1.52% 42.56x
fantasydata.com 2.61% 42.11x
fantasyfootballnerd.com 1.50% 41.22x
fftoday.com 1.51% 40.21x
thefantasyfootballers.com 6.30% 39.62x
fantasysp.com 5.31% 39.44x
tankathon.com 5.68% 38.89x
faketeams.com 1.58% 38.25x
razzball.com 1.68% 38.11x
nbadraftroom.com 1.16% 37.42x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 17.46x
Fantasy Sports 29.02% 17.11x
Illinois College Sports 0.13% 15.70x
Florida College Athletics 1.07% 14.58x
Southeast College Athletics 0.50% 14.34x
College Sports 0.40% 14.19x
Virginia Athletics 0.12% 13.60x
Pac 12 Sports 0.37% 12.92x
New England & Ivy League Sports 0.53% 11.26x
Lacrosse College Athletics 0.22% 11.25x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male