Dstillery Audiences

FOOTBALL ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Football Enthusiasts Audience

Below you'll find more information about the Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Football Enthusiasts audience is Daily Fantasy Sports Enthusiasts.

Interest Composition Index
Daily Fantasy Sports Enthusiasts 47.20% 24.28x
Basketball Enthusiasts 55.83% 23.81x
Fantasy Football Enthusiasts 42.47% 23.80x
ESPN Enthusiasts 35.55% 22.84x
NFL Fans 34.59% 21.49x
Los Angeles Chargers Fans 44.62% 21.09x
Baseball Enthusiasts 47.27% 21.04x
Tampa Bay Buccaneers Fans 36.58% 20.09x
MLB Fans 30.46% 19.69x
Tennessee Titans Fans 34.95% 19.23x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Football Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.79x
Banana Republic 0.01% 1.49x
White House Black Market 0.01% 1.24x
LOFT 0.01% 1.21x
Gap 0.01% 1.20x
Chicos 0.01% 1.19x
Express 0.01% 1.17x
Journeys 0.02% 1.14x
Maurices 0.02% 1.13x
Victoria's Secret 0.02% 1.11x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Football Enthusiasts audience is drafttek.com.

Website Composition Index
drafttek.com 1.41% 36.04x
footballoutsiders.com 1.48% 35.13x
fantasydata.com 2.70% 34.54x
tankathon.com 3.00% 33.14x
fantasyfootballnerd.com 1.67% 32.74x
fantasysp.com 5.02% 32.56x
thefantasyfootballers.com 6.19% 32.33x
thedraftnetwork.com 4.87% 31.98x
razzball.com 1.58% 31.43x
fftoday.com 1.41% 31.42x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 31.64% 14.50x
Upstate New York State Athletics 0.08% 13.00x
Florida College Athletics 1.61% 12.00x
Southeast College Athletics 0.62% 11.93x
Illinois College Sports 0.13% 11.75x
College Sports 0.59% 11.67x
Virginia Athletics 0.16% 10.55x
Pac 12 Sports 0.36% 10.25x
New England & Ivy League Sports 0.85% 9.78x
Sports Apparel 2.21% 9.48x
Composition Percentage: The overlap percentage between the Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male