Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Car Buyers.

Interest Composition Index
Car Buyers 33.25% 57.64x
Auto Repair Researchers 41.13% 56.87x
Ford Mustang Enthusiasts 36.37% 54.41x
Truck Shoppers 44.30% 53.21x
Car Enthusiasts 26.39% 50.34x
Competitive Car Brand Shoppers 42.90% 49.76x
In-Market Car Shoppers 41.45% 49.57x
Jeep Vehicle Shoppers 35.97% 48.08x
Corvette Enthusiasts 35.36% 47.33x
Automotive News Readers 25.76% 46.90x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.74x
Express 0.01% 1.42x
Victoria's Secret 0.02% 1.21x
Aeropostale 0.01% 1.20x
Carhartt 0.11% 1.16x
Old Navy 0.01% 1.06x
Journeys 0.01% 1.01x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 2.26% 54.14x
fullsizebronco.com 2.11% 53.47x
fordforums.com 1.41% 51.94x
mustangandfords.com 3.32% 50.47x
fordforum.com 1.04% 50.01x
moddedmustangs.com 1.21% 49.78x
corral.net 3.69% 48.61x
f150hub.com 1.47% 48.46x
drivingline.com 1.44% 47.54x
vintage-mustang.com 2.49% 46.40x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.65% 36.66x
Auto Body Upkeep & Repair Researchers 1.10% 34.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.91% 29.53x
Auctions & Repossessions 0.26% 29.35x
Trucks 1.20% 29.21x
Trucking 5.51% 29.06x
Auto Tires & Parts Repair Researchers 0.59% 28.73x
Machines & Industrial Supplies 0.84% 28.30x
Hobby Drones & Remote-Controlled Cars 0.28% 27.74x
Motorsport Equipment 3.81% 27.71x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male