Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 47.76% 29.01x
Truck Shoppers 51.05% 28.60x
Car Buyers 42.45% 28.30x
Competitive Car Brand Shoppers 47.05% 28.01x
Ford Mustang Enthusiasts 45.48% 27.74x
In-Market Car Shoppers 44.42% 25.89x
Corvette Enthusiasts 42.80% 25.82x
Jeep Vehicle Shoppers 43.35% 25.82x
Nissan Vehicle Shoppers 40.11% 25.09x
Automotive Service Professionals 41.47% 24.08x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.36x
Carhartt 0.21% 1.32x
Maurices 0.02% 1.32x
Victoria's Secret 0.01% 1.26x
Lane Bryant 0.01% 1.25x
Journeys 0.01% 1.22x
Old Navy 0.01% 1.10x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.

Website Composition Index
460ford.com 1.05% 50.33x
monstertransmission.com 1.08% 46.21x
f150hub.com 1.69% 46.04x
fordforumsonline.com 1.05% 45.22x
fordforums.com 1.41% 44.38x
fullsizebronco.com 2.25% 44.35x
fordforum.com 1.09% 43.71x
dieselworldmag.com 1.14% 43.65x
moddedmustangs.com 1.33% 43.24x
mustangandfords.com 4.23% 42.79x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity Composition Index
General Interest 0.14% 24.45x
Car Keys, Locks & Remotes 5.34% 24.15x
Auto Body Upkeep & Repair Researchers 3.32% 24.00x
Environmentally Friendly Cars 0.03% 22.98x
Trucking 9.13% 22.87x
Texas Off-Roading 0.08% 21.68x
Motorsport Equipment 6.73% 21.10x
Auto Tires & Parts Repair Researchers 1.65% 19.15x
Auto Enthusiast Information Researchers 9.64% 18.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.16% 18.35x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male