Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 53.07% 31.97x
Auto Repair Researchers 50.45% 31.73x
Ford Mustang Enthusiasts 48.15% 30.83x
Competitive Car Brand Shoppers 51.19% 30.78x
Car Buyers 46.46% 30.39x
Jeep Vehicle Shoppers 46.33% 28.62x
Corvette Enthusiasts 45.49% 28.51x
In-Market Car Shoppers 47.01% 28.22x
Nissan Vehicle Shoppers 39.88% 27.66x
Automotive Service Professionals 44.20% 26.95x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.50x
Jos A. Bank Clothiers 0.01% 1.29x
Talbots 0.01% 1.25x
Gymboree 0.01% 1.23x
Old Navy 0.03% 1.23x
Dressbarn 0.01% 1.04x
Chicos 0.01% 1.03x
Lane Bryant 0.01% 1.02x
American Eagle Outfitters 0.02% 0.99x
Buckle 0.01% 0.99x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.

Website Composition Index
460ford.com 1.10% 55.52x
cnc-motorsports.com 1.16% 51.34x
cartechbooks.com 1.42% 50.98x
fullsizebronco.com 2.07% 50.45x
f150hub.com 2.34% 48.21x
moddedmustangs.com 1.33% 47.75x
fordforums.com 1.37% 47.57x
fordforumsonline.com 1.00% 46.87x
corral.net 3.76% 45.94x
cvfracing.com 1.19% 45.77x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity Composition Index
General Interest 0.28% 31.83x
Auto Body Upkeep & Repair Researchers 4.43% 26.27x
Car Keys, Locks & Remotes 7.82% 25.99x
Trucking 10.92% 24.97x
Texas Off-Roading 0.12% 24.13x
Motorsport Equipment 7.89% 22.72x
Environmentally Friendly Cars 0.05% 21.44x
Auto Tires & Parts Repair Researchers 2.25% 20.91x
Recreational Motor Sport Enthusiasts 3.21% 20.33x
Auto Enthusiast Information Researchers 11.55% 20.19x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male