Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 4 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 52.08% 30.17x
Auto Repair Researchers 52.22% 29.91x
Competitive Car Brand Shoppers 52.56% 29.37x
Ford Mustang Enthusiasts 48.19% 28.98x
Car Buyers 47.35% 28.57x
Corvette Enthusiasts 45.37% 26.95x
Jeep Vehicle Shoppers 47.12% 26.87x
Used Car Shoppers 47.36% 26.28x
In-Market Car Shoppers 48.97% 26.26x
Nissan Vehicle Shoppers 40.26% 26.11x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.42x
Chicos 0.05% 1.16x
Eddie Bauer 0.02% 1.13x
Dressbarn 0.03% 1.12x
Buckle 0.05% 1.11x
Talbots 0.03% 1.10x
Journeys 0.10% 1.08x
American Eagle Outfitters 0.05% 1.04x
White House Black Market 0.05% 0.98x
Mens Wearhouse 0.05% 0.96x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.

Website Composition Index
460ford.com 1.02% 59.61x
fullsizebronco.com 1.82% 55.76x
moddedmustangs.com 1.23% 51.52x
corral.net 3.32% 50.91x
fordforums.com 1.20% 50.82x
cartechbooks.com 1.68% 49.73x
steeda.com 1.14% 48.69x
tascaparts.com 1.02% 47.52x
mustangandfords.com 4.84% 46.86x
cnc-motorsports.com 1.34% 46.80x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity Composition Index
General Interest 0.41% 28.46x
Auto Body Upkeep & Repair Researchers 5.17% 22.24x
Car Keys, Locks & Remotes 9.95% 21.72x
Trucking 11.76% 20.87x
Rural Living 0.11% 20.41x
Motorsport Equipment 8.15% 19.15x
Auto Tires & Parts Repair Researchers 2.86% 18.87x
Texas Off-Roading 0.13% 18.34x
Motorcycles & Snowmobiles 11.12% 18.32x
Environmentally Friendly Cars 0.07% 18.05x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male