Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Ford Mustang Enthusiasts.

Interest Composition Index
Ford Mustang Enthusiasts 43.32% 46.16x
Auto Repair Researchers 44.69% 45.28x
Truck Shoppers 45.88% 45.22x
Competitive Car Brand Shoppers 45.45% 44.32x
Car Buyers 40.50% 43.99x
Corvette Enthusiasts 40.25% 41.68x
Jeep Vehicle Shoppers 41.36% 41.23x
Used Car Shoppers 38.13% 40.95x
In-Market Car Shoppers 39.68% 39.93x
Automotive Service Professionals 37.47% 38.93x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.39x
Buckle 0.21% 1.35x
Mens Wearhouse 0.56% 1.31x
Jos A. Bank Clothiers 0.33% 1.26x
Chicos 0.07% 1.23x
Express Outlets 0.01% 1.18x
Johnston and Murphy 0.14% 1.10x
White House Black Market 0.21% 1.07x
Dressbarn 0.05% 1.04x
Lane Bryant 0.04% 1.01x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.

Website Composition Index
460ford.com 1.01% 86.69x
fullsizebronco.com 2.13% 76.39x
fordforums.com 1.14% 74.95x
corral.net 3.47% 72.77x
stage3motorsports.com 4.26% 72.61x
moddedmustangs.com 1.30% 71.97x
procharger.com 1.47% 65.64x
vintage-mustang.com 2.74% 65.29x
mustangsunlimited.com 1.10% 64.80x
enginelabs.com 1.90% 64.58x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity Composition Index
General Interest 0.71% 36.63x
Auto Body Upkeep & Repair Researchers 7.82% 25.76x
Motorcycles & Snowmobiles 10.40% 24.70x
Rural Living 0.23% 23.87x
Car Keys, Locks & Remotes 12.89% 23.36x
Trucking 15.70% 22.11x
Auto Tires & Parts Repair Researchers 4.93% 21.89x
Motorsport Equipment 9.78% 21.26x
Classic Car Enthusiasts 27.13% 20.90x
Home Improvement Contractor 2.09% 19.68x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male