FORD VEHICLE SHOPPERS

Audience Size: 3.3 Million Devices

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Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Ford Mustang Enthusiasts.

Interest	Composition	Index
Ford Mustang Enthusiasts	39.38%	23.18x
Truck Shoppers	42.61%	23.02x
Auto Repair Researchers	38.10%	22.59x
Car Buyers	34.59%	21.37x
Corvette Enthusiasts	36.78%	20.72x
Jeep Vehicle Shoppers	35.61%	20.35x
In-Market Car Shoppers	35.05%	19.55x
Used Car Shoppers	36.30%	19.15x
Automotive Industry	29.75%	19.12x
Dodge Vehicle Shoppers	35.69%	18.87x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Carhartt.

Location	Composition	Index
Carhartt	0.20%	1.21x
Chicos	0.04%	1.07x
Belk	0.01%	1.06x
Aeropostale	0.02%	1.05x
Journeys	0.02%	1.05x
Eddie Bauer	0.01%	1.04x
Dressbarn	0.03%	0.99x
Columbia	0.01%	0.98x
Hollister	0.01%	0.98x
Ralph Lauren	0.01%	0.97x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 429-460.com.

Website	Composition	Index
429-460.com	0.48%	90.18x
demmerlincoln.net	0.03%	78.96x
morepowertuning.com	0.18%	78.91x
7173mustangs.com	0.03%	78.52x
stangnet.com	0.03%	78.06x
460ford.com	0.88%	77.72x
asaperformance.net	0.04%	75.83x
modmaxracing.com	0.05%	74.49x
saleen.com	0.04%	74.33x
callies.com	0.02%	74.18x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.94%	29.78x
Motorcycles & Snowmobiles	6.56%	19.32x
Car Keys, Locks & Remotes	10.70%	18.32x
Auto Body Upkeep & Repair Researchers	8.26%	18.31x
Rural Living	0.28%	17.66x
Classic Car Enthusiasts	24.94%	16.68x
Trucking	15.14%	16.30x
Motorsport Equipment	8.10%	16.09x
Auto Enthusiast Information Researchers	12.01%	15.52x
Auto Tires & Parts Repair Researchers	5.15%	13.98x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age and income brackets.

Age

35-44

Income

$100,000-$149,999