Explore the Ford Vehicle Shoppers Audience
Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.
INTERESTS
The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford Vehicle Shoppers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 53.07% | 31.97x |
| Auto Repair Researchers | 50.45% | 31.73x |
| Ford Mustang Enthusiasts | 48.15% | 30.83x |
| Competitive Car Brand Shoppers | 51.19% | 30.78x |
| Car Buyers | 46.46% | 30.39x |
| Jeep Vehicle Shoppers | 46.33% | 28.62x |
| Corvette Enthusiasts | 45.49% | 28.51x |
| In-Market Car Shoppers | 47.01% | 28.22x |
| Nissan Vehicle Shoppers | 39.88% | 27.66x |
| Automotive Service Professionals | 44.20% | 26.95x |
Composition Percentage:
The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.50x |
| Jos A. Bank Clothiers | 0.01% | 1.29x |
| Talbots | 0.01% | 1.25x |
| Gymboree | 0.01% | 1.23x |
| Old Navy | 0.03% | 1.23x |
| Dressbarn | 0.01% | 1.04x |
| Chicos | 0.01% | 1.03x |
| Lane Bryant | 0.01% | 1.02x |
| American Eagle Outfitters | 0.02% | 0.99x |
| Buckle | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
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WEBSITES
The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.
| Website | Composition | Index |
| 460ford.com | 1.10% | 55.52x |
| cnc-motorsports.com | 1.16% | 51.34x |
| cartechbooks.com | 1.42% | 50.98x |
| fullsizebronco.com | 2.07% | 50.45x |
| f150hub.com | 2.34% | 48.21x |
| moddedmustangs.com | 1.33% | 47.75x |
| fordforums.com | 1.37% | 47.57x |
| fordforumsonline.com | 1.00% | 46.87x |
| corral.net | 3.76% | 45.94x |
| cvfracing.com | 1.19% | 45.77x |
Composition Percentage:
The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.28% | 31.83x |
| Auto Body Upkeep & Repair Researchers | 4.43% | 26.27x |
| Car Keys, Locks & Remotes | 7.82% | 25.99x |
| Trucking | 10.92% | 24.97x |
| Texas Off-Roading | 0.12% | 24.13x |
| Motorsport Equipment | 7.89% | 22.72x |
| Environmentally Friendly Cars | 0.05% | 21.44x |
| Auto Tires & Parts Repair Researchers | 2.25% | 20.91x |
| Recreational Motor Sport Enthusiasts | 3.21% | 20.33x |
| Auto Enthusiast Information Researchers | 11.55% | 20.19x |
Composition Percentage:
The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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