FORD VEHICLE SHOPPERS

Audience Size: 3.2 Million Devices

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Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Ford Mustang Enthusiasts.

Interest	Composition	Index
Ford Mustang Enthusiasts	38.40%	25.28x
Auto Repair Researchers	38.66%	24.58x
Truck Shoppers	43.38%	24.58x
Car Buyers	35.29%	23.29x
Corvette Enthusiasts	36.30%	22.37x
Jeep Vehicle Shoppers	35.27%	22.27x
In-Market Car Shoppers	34.47%	21.69x
Used Car Shoppers	35.18%	21.35x
Automotive Service Professionals	33.27%	20.75x
Quads and ATV Enthusiasts	38.63%	20.44x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	1.75x
Carhartt	0.21%	1.19x
Columbia	0.01%	1.18x
Belk	0.02%	1.10x
Aeropostale	0.03%	1.02x
Eddie Bauer	0.01%	1.00x
Old Navy	0.05%	1.00x
Abercrombie & Fitch	0.02%	0.97x
REI	0.02%	0.97x
Chicos	0.04%	0.95x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is fullsizebronco.com.

Website	Composition	Index
fullsizebronco.com	2.10%	84.36x
corral.net	3.47%	81.72x
moddedmustangs.com	1.34%	79.06x
fordforums.com	1.16%	78.72x
fordforum.com	1.02%	74.66x
vintage-mustang.com	2.65%	72.34x
steeda.com	1.17%	70.43x
crownvic.net	1.12%	69.26x
allfordmustangs.com	4.45%	68.92x
powerstrokenation.com	3.36%	67.90x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.90%	30.81x
Motorcycles & Snowmobiles	7.37%	20.65x
Auto Body Upkeep & Repair Researchers	8.49%	19.42x
Car Keys, Locks & Remotes	11.55%	18.69x
Rural Living	0.29%	17.55x
Classic Car Enthusiasts	25.56%	17.28x
Trucking	15.69%	16.94x
Motorsport Equipment	8.49%	16.73x
Auto Enthusiast Information Researchers	12.85%	16.05x
Auto Tires & Parts Repair Researchers	5.54%	14.63x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male