FORD VEHICLE SHOPPERS

Audience Size: 2.3 Million Devices

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Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Auto Repair Researchers.

Interest	Composition	Index
Auto Repair Researchers	41.34%	30.74x
Truck Shoppers	44.71%	28.95x
Ford Mustang Enthusiasts	35.20%	28.70x
Car Buyers	30.45%	28.47x
In-Market Car Shoppers	39.88%	28.08x
Auto Show Enthusiasts	29.49%	27.23x
Volkswagen Vehicle Shopper	25.52%	26.30x
Jeep Vehicle Shoppers	34.19%	25.62x
Mazda Vehicle Shoppers	27.00%	24.59x
Subaru Vehicle Shoppers	20.93%	24.16x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Maurices.

Location	Composition	Index
Maurices	0.04%	1.27x
Carhartt	0.23%	1.25x
Lane Bryant	0.02%	1.24x
American Eagle Outfitters	0.02%	1.08x
Buckle	0.02%	1.07x
The Childrens Place	0.03%	1.04x
Old Navy	0.03%	1.01x
Dressbarn	0.01%	0.99x
Gap	0.01%	0.96x
Aeropostale	0.01%	0.91x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is 460ford.com.

Website	Composition	Index
460ford.com	1.29%	57.06x
fordforumsonline.com	1.38%	55.13x
fullsizebronco.com	2.75%	53.06x
fordforums.com	2.11%	51.12x
moddedmustangs.com	1.65%	48.05x
corral.net	4.73%	46.85x
crownvic.net	1.22%	46.59x
fordforum.com	1.96%	46.04x
superchevy.com	1.11%	45.96x
taurusclub.com	1.72%	43.50x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity	Composition	Index
Car Keys, Locks & Remotes	0.19%	34.97x
Auto Body Upkeep & Repair Researchers	0.21%	24.36x
Motorsport Equipment	2.97%	20.63x
Trucking	2.22%	19.87x
Hobby Drones & Remote-Controlled Cars	0.05%	18.27x
Classic Car Enthusiasts	18.49%	17.16x
Auto Enthusiast Information Researchers	6.50%	16.58x
Trucks	0.06%	16.20x
Car Shopping	15.15%	15.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.96%	15.69x

Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male