Dstillery Audiences

FORD VEHICLE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Ford Vehicle Shoppers Audience

Below you'll find more information about the Ford Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ford Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ford Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford Vehicle Shoppers audience is Ford Mustang Enthusiasts.

Interest Composition Index
Ford Mustang Enthusiasts 38.40% 25.28x
Auto Repair Researchers 38.66% 24.58x
Truck Shoppers 43.38% 24.58x
Car Buyers 35.29% 23.29x
Corvette Enthusiasts 36.30% 22.37x
Jeep Vehicle Shoppers 35.27% 22.27x
In-Market Car Shoppers 34.47% 21.69x
Used Car Shoppers 35.18% 21.35x
Automotive Service Professionals 33.27% 20.75x
Quads and ATV Enthusiasts 38.63% 20.44x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford Vehicle Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.75x
Carhartt 0.21% 1.19x
Columbia 0.01% 1.18x
Belk 0.02% 1.10x
Aeropostale 0.03% 1.02x
Eddie Bauer 0.01% 1.00x
Old Navy 0.05% 1.00x
Abercrombie & Fitch 0.02% 0.97x
REI 0.02% 0.97x
Chicos 0.04% 0.95x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ford Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ford Vehicle Shoppers audience is fullsizebronco.com.

Website Composition Index
fullsizebronco.com 2.10% 84.36x
corral.net 3.47% 81.72x
moddedmustangs.com 1.34% 79.06x
fordforums.com 1.16% 78.72x
fordforum.com 1.02% 74.66x
vintage-mustang.com 2.65% 72.34x
steeda.com 1.17% 70.43x
crownvic.net 1.12% 69.26x
allfordmustangs.com 4.45% 68.92x
powerstrokenation.com 3.36% 67.90x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford Vehicle Shoppers audience is General Interest.

Content Affinity Composition Index
General Interest 0.90% 30.81x
Motorcycles & Snowmobiles 7.37% 20.65x
Auto Body Upkeep & Repair Researchers 8.49% 19.42x
Car Keys, Locks & Remotes 11.55% 18.69x
Rural Living 0.29% 17.55x
Classic Car Enthusiasts 25.56% 17.28x
Trucking 15.69% 16.94x
Motorsport Equipment 8.49% 16.73x
Auto Enthusiast Information Researchers 12.85% 16.05x
Auto Tires & Parts Repair Researchers 5.54% 14.63x
Composition Percentage: The overlap percentage between the Ford Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ford Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male