Explore the Foreman and Construction Managers Audience
Below you'll find more information about the Foreman and Construction Managers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Foreman and Construction Managers audience.
INTERESTS
The Foreman and Construction Managers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foreman and Construction Managers audience is Truck Drivers.
| Interest | Composition | Index |
| Truck Drivers | 30.95% | 17.58x |
| Tractor Shoppers | 32.69% | 17.35x |
| Commercial Truck Researchers | 30.08% | 16.55x |
| Power Tools Shoppers | 28.59% | 16.46x |
| Mowing Equipment Shoppers | 24.53% | 16.11x |
| Welding Tools and Supplies Shoppers | 29.43% | 16.09x |
| Truck Shoppers | 28.21% | 15.04x |
| Contractors & Construction Professionals | 24.12% | 15.01x |
| Product Manuals Researchers | 25.51% | 14.84x |
| Xtreme Sports Fans | 26.51% | 14.44x |
Composition Percentage:
The overlap percentage between the Foreman and Construction Managers audience and the Interest attribute.
Index: A comparison of the Foreman and Construction Managers audience to the internet population.
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APPAREL RETAILERS
The Foreman and Construction Managers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foreman and Construction Managers audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.35x |
| LL Bean | 0.01% | 1.33x |
| Express Outlets | 0.00% | 1.31x |
| Madewell | 0.02% | 1.27x |
| Ralph Lauren | 0.01% | 1.23x |
| Chicos | 0.05% | 1.22x |
| Carhartt | 0.14% | 1.19x |
| Old Navy | 0.06% | 1.14x |
| The North Face | 0.02% | 1.14x |
| LOFT | 0.05% | 1.12x |
Composition Percentage:
The overlap percentage between the Foreman and Construction Managers audience and the Location attribute.
Index: A comparison of the Foreman and Construction Managers audience to the internet population.
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WEBSITES
The Foreman and Construction Managers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Foreman and Construction Managers audience is equipmentworld.com.
| Website | Composition | Index |
| equipmentworld.com | 1.00% | 82.01x |
| constructionequipmentguide.com | 4.01% | 67.98x |
| constructionequipment.com | 3.36% | 67.67x |
| thedieselgarage.com | 1.44% | 62.31x |
| 4statetrucks.com | 2.14% | 57.06x |
| agkits.com | 2.04% | 55.81x |
| baileysonline.com | 1.31% | 55.74x |
| milwaukeetool.com | 1.20% | 55.10x |
| internationaltrucks.com | 1.58% | 53.92x |
| tractorjoe.com | 2.06% | 53.82x |
Composition Percentage:
The overlap percentage between the Foreman and Construction Managers audience and the Web attribute.
Index: A comparison of the Foreman and Construction Managers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foreman and Construction Managers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 9.27% | 22.34x |
| Rural Living | 0.25% | 19.24x |
| Auctions & Repossessions | 2.45% | 19.18x |
| Power Tools | 7.61% | 17.87x |
| Home Improvement Contractor | 2.80% | 17.76x |
| Lighting & Power | 3.99% | 17.18x |
| Health & Safety Compliance | 1.80% | 16.87x |
| Machines & Industrial Supplies | 6.28% | 16.53x |
| Garden Power Equipment | 15.51% | 16.14x |
| Design Software | 8.35% | 15.07x |
Composition Percentage:
The overlap percentage between the Foreman and Construction Managers audience and the Content Affinity attribute.
Index: A comparison of the Foreman and Construction Managers audience to the internet population.
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DEMOGRAPHICS
The Foreman and Construction Managers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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