Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 8.38% 7.20x
Holiday Season Low-Cost Retail Deal Shoppers 7.55% 6.55x
Pandora Jewelry Shoppers 11.87% 6.42x
Kids Clothing Shoppers 10.97% 5.93x
Getaways Researchers 5.59% 5.72x
Holiday Season Sporting Goods Deal Shoppers 6.30% 5.71x
Senior Living Center Researchers 9.39% 5.51x
Shoe Shoppers 9.08% 5.43x
Holiday Season Electronics and Game Deal Shoppers 6.10% 5.42x
United Arab Emirates Trip Planners 9.01% 5.38x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.41x
Express 0.02% 1.38x
Banana Republic 0.02% 1.38x
LOFT 0.02% 1.38x
Michael Kors 0.01% 1.30x
Aeropostale 0.02% 1.29x
Talbots 0.01% 1.28x
Jos A. Bank Clothiers 0.02% 1.27x
Gymboree 0.02% 1.26x
Chicos 0.02% 1.25x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 8.14% 28.21x
filmibeat.com 1.10% 7.96x
brickseek.com 5.18% 7.02x
411.com 1.62% 6.31x
solecollector.com 1.60% 6.14x
nicekicks.com 1.05% 6.11x
bollywoodlife.com 1.13% 5.95x
shop411.com 1.07% 5.93x
sneakerbardetroit.com 1.55% 5.71x
lids.com 2.35% 5.63x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.18% 10.17x
Poland Cluster 0.64% 8.90x
Fashion & Retail 0.08% 8.62x
Visa & Immigration 0.19% 8.36x
Malaya 0.20% 7.96x
Cosmetics Business 0.03% 6.01x
Women Shoppers 0.15% 5.86x
Serbia & Albania Cluster 0.25% 5.58x
Vitamin Shoppers 0.01% 5.28x
India Cluster 1.33% 5.25x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female