Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.57% 15.79x
Pandora Jewelry Shoppers 39.09% 15.49x
Jewelry & Watch Shoppers 26.01% 15.04x
Shoe Shoppers 30.48% 14.82x
Engagement Ring Shoppers 30.94% 14.67x
Leather Goods Shoppers 25.78% 14.46x
Drug Store Shoppers 25.24% 14.45x
As Seen on TV Shoppers 29.66% 14.22x
Discount Big Box Shoppers 20.56% 14.19x
Womens Fashion Brands Shoppers 32.31% 14.04x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.46x
The Childrens Place 0.06% 1.46x
Belk 0.02% 1.36x
Dressbarn 0.05% 1.34x
Express 0.03% 1.29x
Aeropostale 0.03% 1.27x
Zara 0.03% 1.27x
Old Navy 0.07% 1.25x
Lane Bryant 0.04% 1.24x
Journeys 0.03% 1.24x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is innerself.com.

Website Composition Index
innerself.com 0.22% 86.42x
perfumemaster.com 0.18% 76.61x
perfumeoils.com 0.14% 70.92x
fisioterapia-online.com 0.09% 64.86x
vidaysalud.com 0.49% 64.57x
fragrancenet.com 0.12% 63.57x
theperfumeshop.com 0.12% 63.50x
blackopalbeauty.com 0.17% 62.75x
houseofbeautyworld.com 1.54% 62.50x
perfumeemporium.com 0.77% 60.91x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 3.80% 25.35x
Men's Fashion Shopping 0.30% 15.47x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.80% 15.39x
Higher-End Fashion Brands 3.63% 15.04x
As Seen On TV Products 0.16% 14.36x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.82% 13.95x
Quinceanera Planning 0.08% 13.74x
Women Shoppers 16.42% 13.50x
Watches & Jewelry 0.03% 12.10x
Beauty & Cosmetics 4.59% 11.96x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999