Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 6.04% 6.68x
Pandora Jewelry Shoppers 11.74% 6.58x
Discount Womens Shoes Shoppers 3.97% 5.79x
Getaways Researchers 6.18% 5.75x
Womens Fashion Brands Shoppers 8.82% 5.59x
Holiday Season Low-Cost Retail Deal Shoppers 4.12% 5.55x
Department Store Shoppers 3.72% 5.43x
Big Box Store Jewelry Sale Shoppers 0.18% 5.28x
Sale Seekers 4.69% 5.17x
Beauty & Skincare Buyers 7.98% 5.16x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.49x
Michael Kors 0.01% 1.20x
Zumiez 0.03% 1.14x
Talbots 0.01% 1.14x
American Eagle Outfitters 0.02% 1.08x
Urban Outfitters 0.02% 1.03x
Gymboree 0.02% 1.01x
Buckle 0.02% 0.99x
Journeys 0.02% 0.96x
H&M 0.01% 0.94x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is parfumo.net.

Website Composition Index
parfumo.net 1.27% 55.58x
dapperconfidential.com 3.32% 42.16x
fragrantica.com 13.18% 35.89x
temptalia.com 2.42% 23.73x
purseblog.com 1.04% 20.28x
forum.purseblog.com 1.21% 18.69x
mielleorganics.com 1.02% 15.10x
bulkapothecary.com 1.58% 15.00x
mtonews.com 1.16% 13.75x
astrologyzone.com 2.90% 13.13x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.62% 9.84x
Cosmetics Business 0.03% 8.24x
Perfume, Makeup & Cosmetics 0.12% 7.28x
Malaya 0.13% 7.08x
Visa & Immigration 0.10% 6.26x
Discount Shopping 0.01% 5.33x
Bulgaria Cluster 0.03% 4.96x
Los Angeles Cluster 0.03% 4.90x
Mail Order Food 0.06% 4.80x
Caribbean Cluster 0.56% 4.23x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female