Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 9.25% 7.52x
Holiday Season Low-Cost Retail Deal Shoppers 8.81% 7.12x
Kids Clothing Shoppers 13.16% 7.09x
Home Rug Shoppers 9.01% 6.69x
Home Goods Supercenter Shoppers 9.01% 6.69x
Senior Living Center Researchers 11.38% 6.52x
Bed & Bath Shoppers 10.49% 6.43x
Pandora Jewelry Shoppers 12.38% 6.39x
Holiday Season Home Improvement Deal Shoppers 7.49% 6.24x
Shoe Shoppers 10.32% 6.23x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.79x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 1.70% 20.41x
filmibeat.com 1.04% 8.75x
therapyjoker.com 1.33% 8.36x
brickseek.com 6.73% 7.50x
dollartree.com 1.02% 7.29x
officedepot.com 2.08% 7.26x
shop411.com 2.03% 7.16x
411.com 1.88% 6.93x
kicksonfire.com 1.31% 6.61x
espncricinfo.com 1.20% 6.55x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.26% 13.83x
Women Shoppers 0.74% 8.60x
Home Decoration - Crafts & Kids 0.04% 8.03x
Visa & Immigration 0.21% 7.97x
Poland Cluster 0.56% 7.93x
Malaya 0.21% 7.89x
Computer Printers 0.01% 7.09x
Holiday Gifts 0.02% 6.85x
Fashion & Retail 0.39% 6.08x
Beach & Intimate Wear 0.02% 5.97x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female