Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 28.93% 19.99x
Bed & Bath Shoppers 29.01% 19.76x
As Seen on TV Shoppers 28.20% 18.84x
Shoe Shoppers 25.94% 18.79x
Budget Grocery Shoppers 20.97% 18.40x
Pandora Jewelry Shoppers 26.45% 18.30x
Leather Goods Shoppers 23.43% 17.94x
Discount Big Box Shoppers 22.11% 17.86x
Department Store Shoppers 22.10% 17.85x
Big Box Shoppers 23.28% 17.71x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.63x
Charlotte Russe 0.05% 1.58x
Hugo Boss 0.04% 1.54x
Club Monaco 0.01% 1.49x
Old Navy 0.10% 1.47x
Ann Taylor 0.02% 1.44x
Express 0.03% 1.41x
Michael Kors 0.05% 1.41x
The Childrens Place 0.09% 1.39x
Kate Spade 0.03% 1.38x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 2.85% 38.32x
fragrantica.com 8.35% 35.73x
basenotes.net 1.03% 33.07x
jimmyjazz.com 1.15% 31.64x
agacistore.com 1.01% 28.52x
bonton.com 1.07% 26.90x
kirklands.com 3.60% 26.42x
rue21.com 2.55% 25.88x
rossstores.com 3.42% 24.32x
hsn.com 3.81% 23.83x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.71% 23.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.25% 18.05x
Men's Fashion Shopping 0.18% 15.22x
Higher-End Fashion Brands 0.72% 14.33x
Women Shoppers 11.16% 13.65x
Discount Shopping 2.05% 13.31x
As Seen On TV Products 0.05% 13.14x
Quinceanera Planning 0.05% 12.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 12.11x
Beach & Intimate Wear 0.45% 11.72x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female