Explore the Fragrance Shoppers Audience
Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Fragrance Shoppers audience.
INTERESTS
The Fragrance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 22.01% | 13.33x |
| Bed & Bath Shoppers | 19.93% | 12.35x |
| Home Rug Shoppers | 17.86% | 12.09x |
| Home Goods Supercenter Shoppers | 17.86% | 12.08x |
| As Seen on TV Shoppers | 22.46% | 11.65x |
| Shoe Shoppers | 17.00% | 11.40x |
| Department Store Shoppers | 16.72% | 11.23x |
| Senior Living Center Researchers | 18.69% | 11.19x |
| Leather Goods Shoppers | 16.12% | 10.79x |
| Kids Clothing Shoppers | 19.98% | 10.65x |
Composition Percentage:
The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.53x |
| Journeys | 0.01% | 1.45x |
| Victoria's Secret | 0.01% | 1.38x |
| The Childrens Place | 0.01% | 1.36x |
| Old Navy | 0.02% | 1.29x |
| Mens Wearhouse | 0.01% | 1.20x |
| Maurices | 0.01% | 0.92x |
| Carhartt | 0.11% | 0.83x |
Composition Percentage:
The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
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WEBSITES
The Fragrance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.
| Website | Composition | Index |
| perfumania.com | 1.17% | 30.08x |
| fragrantica.com | 7.89% | 25.61x |
| basenotes.net | 1.98% | 23.13x |
| ashleystewart.com | 2.76% | 19.54x |
| brandsmartusa.com | 1.53% | 18.82x |
| kirklands.com | 1.15% | 18.63x |
| evine.com | 1.45% | 18.39x |
| hsn.com | 1.62% | 17.77x |
| journeys.com | 1.13% | 16.93x |
| lovelywholesale.com | 2.15% | 16.64x |
Composition Percentage:
The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 1.66% | 20.30x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 15.50x |
| Men's Fashion Shopping | 0.11% | 14.60x |
| Women Shoppers | 5.75% | 12.87x |
| Higher-End Fashion Brands | 0.17% | 11.75x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 11.14x |
| Fashion & Retail | 5.12% | 10.16x |
| Vitamin Shoppers | 1.07% | 9.47x |
| Discount Shopping | 0.24% | 9.24x |
| Survey Websites | 0.02% | 9.03x |
Composition Percentage:
The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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