Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 8.81% 6.99x
Holiday Season Low-Cost Retail Deal Shoppers 8.33% 6.67x
Pandora Jewelry Shoppers 12.65% 6.39x
Kids Clothing Shoppers 12.73% 6.21x
Senior Living Center Researchers 11.55% 5.80x
Wig Shoppers 10.47% 5.66x
Holiday Season Sporting Goods Deal Shoppers 7.06% 5.61x
Home Goods Supercenter Shoppers 8.08% 5.58x
Home Rug Shoppers 8.08% 5.58x
Shoe Shoppers 10.44% 5.58x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.46x
LOFT 0.01% 1.40x
Banana Republic 0.01% 1.36x
Express 0.01% 1.34x
Old Navy 0.01% 1.14x
Victoria's Secret 0.01% 0.99x
The Childrens Place 0.01% 0.94x
Journeys 0.01% 0.91x
Carhartt 0.09% 0.90x
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 6.40% 28.25x
filmibeat.com 1.12% 7.56x
brickseek.com 5.83% 7.19x
shop411.com 1.53% 6.54x
officedepot.com 1.28% 6.47x
solecollector.com 2.13% 6.39x
411.com 1.75% 6.36x
nicekicks.com 1.24% 6.30x
lids.com 2.42% 5.84x
sneakernews.com 2.02% 5.66x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.23% 11.66x
Malaya 0.25% 9.43x
Visa & Immigration 0.22% 8.10x
Poland Cluster 0.54% 7.63x
Women Shoppers 0.40% 6.90x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.03% 6.37x
Fashion & Retail 0.21% 5.61x
Men's Dress Shirt Shopping 0.03% 5.46x
Party Suppliers 0.08% 5.17x
Promo Codes 0.23% 5.16x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female