Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 29.97% 29.72x
Wig Shoppers 26.43% 29.20x
Pandora Jewelry Shoppers 32.08% 28.47x
Shoe Shoppers 27.82% 28.32x
As Seen on TV Shoppers 27.07% 27.86x
Budget Grocery Shoppers 20.65% 27.74x
Jewelry & Watch Shoppers 27.24% 27.58x
Leather Goods Shoppers 24.95% 27.45x
Discount Big Box Shoppers 22.55% 26.88x
Engagement Ring Shoppers 28.79% 26.35x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
Topshop 0.02% 1.73x
Supreme 0.02% 1.71x
Jos A. Bank Clothiers 0.39% 1.43x
Mens Wearhouse 0.63% 1.42x
Ann Taylor 0.03% 1.31x
The Childrens Place 0.12% 1.30x
Johnston and Murphy 0.17% 1.29x
H&M 0.09% 1.28x
Zara 0.03% 1.27x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 5.25% 52.31x
basenotes.net 2.17% 51.06x
charlotterusse.com 2.41% 48.64x
fashionnova.com 1.91% 48.48x
fragrantica.com 12.42% 47.03x
elfcosmetics.com 1.03% 46.61x
belk.com 1.31% 44.68x
modells.com 1.40% 42.02x
yankeecandle.com 2.05% 40.92x
jimmyjazz.com 2.99% 40.70x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 3.62% 32.93x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.59% 21.96x
Higher-End Fashion Brands 2.11% 19.90x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 19.06x
As Seen On TV Products 0.13% 18.13x
Men's Fashion Shopping 0.30% 17.83x
Women Shoppers 16.95% 16.12x
Discount Shopping 4.67% 16.03x
Beach & Intimate Wear 1.23% 15.89x
Quinceanera Planning 0.07% 14.76x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female