Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 27.94% 15.94x
Bed & Bath Shoppers 27.17% 15.73x
Home Rug Shoppers 21.56% 14.76x
Home Goods Supercenter Shoppers 21.56% 14.76x
As Seen on TV Shoppers 27.22% 14.61x
Shoe Shoppers 23.15% 14.57x
Department Store Shoppers 21.06% 14.15x
Pandora Jewelry Shoppers 23.32% 14.04x
Discount Big Box Shoppers 19.70% 14.00x
Budget Grocery Shoppers 19.32% 13.92x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Hollister.

Location Composition Index
Hollister 0.03% 1.44x
Zara 0.01% 1.32x
The Childrens Place 0.05% 1.32x
Express 0.04% 1.30x
Kate Spade 0.01% 1.29x
Aeropostale 0.03% 1.26x
Forever 21 0.03% 1.26x
Armani 0.01% 1.26x
Old Navy 0.05% 1.25x
Madewell 0.01% 1.24x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 2.35% 33.99x
fragrantica.com 9.36% 30.60x
basenotes.net 2.46% 28.56x
kirklands.com 2.36% 22.03x
rue21.com 1.46% 21.76x
hsn.com 2.74% 20.76x
evine.com 2.64% 20.69x
especiallyyours.com 1.12% 20.65x
healthypanda.net 1.12% 20.54x
rossstores.com 1.92% 20.16x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 2.30% 24.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 19.72x
Men's Fashion Shopping 0.18% 16.78x
Higher-End Fashion Brands 0.46% 15.19x
Women Shoppers 9.78% 14.16x
As Seen On TV Products 0.03% 13.83x
Discount Shopping 0.97% 11.91x
Vitamin Shoppers 2.39% 11.10x
Consumer Rewards 0.10% 10.98x
Quinceanera Planning 0.04% 10.88x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female