Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.13% 16.08x
Shoe Shoppers 28.16% 15.41x
Wig Shoppers 28.22% 15.28x
Jewelry & Watch Shoppers 26.82% 15.19x
Pandora Jewelry Shoppers 37.31% 15.14x
Engagement Ring Shoppers 29.73% 14.96x
As Seen on TV Shoppers 28.01% 14.93x
Leather Goods Shoppers 26.16% 14.79x
Budget Grocery Shoppers 24.57% 14.53x
Discount Big Box Shoppers 22.03% 14.46x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.09% 1.59x
Charlotte Russe 0.03% 1.59x
Everlane 0.01% 1.58x
Zara 0.04% 1.51x
Express Outlets 0.01% 1.45x
Armani 0.03% 1.40x
Lane Bryant 0.06% 1.40x
Patagonia 0.02% 1.39x
Aeropostale 0.04% 1.37x
Express 0.04% 1.34x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 4.97% 53.40x
basenotes.net 2.81% 53.13x
fragrantica.com 11.05% 50.22x
charlotterusse.com 3.01% 49.14x
elfcosmetics.com 1.28% 47.87x
fashionnova.com 2.37% 46.74x
belk.com 1.50% 46.08x
modells.com 1.64% 43.19x
yankeecandle.com 2.30% 41.59x
bonton.com 2.92% 39.49x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 4.12% 26.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.64% 16.24x
Higher-End Fashion Brands 2.78% 16.09x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.71% 15.38x
Men's Fashion Shopping 0.29% 15.15x
As Seen On TV Products 0.13% 14.96x
Women Shoppers 16.44% 13.90x
Vitamin Shoppers 7.61% 12.44x
Quinceanera Planning 0.08% 12.44x
Beach & Intimate Wear 1.50% 12.19x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female