Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.04% 31.25x
Wig Shoppers 26.82% 30.47x
Shoe Shoppers 28.42% 30.23x
Jewelry & Watch Shoppers 26.73% 30.03x
As Seen on TV Shoppers 26.30% 29.91x
Pandora Jewelry Shoppers 32.30% 29.71x
Budget Grocery Shoppers 20.66% 29.70x
Leather Goods Shoppers 24.89% 29.56x
Engagement Ring Shoppers 29.06% 28.77x
Discount Big Box Shoppers 22.79% 28.38x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.99x
Levi Strauss 0.01% 1.40x
The Childrens Place 0.05% 1.37x
Johnston and Murphy 0.09% 1.34x
Jos A. Bank Clothiers 0.31% 1.33x
Hollister 0.03% 1.32x
Mens Wearhouse 0.48% 1.28x
Supreme 0.02% 1.28x
H&M 0.06% 1.23x
Journeys 0.03% 1.18x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 5.21% 47.36x
basenotes.net 2.44% 46.27x
fragrantica.com 12.23% 43.53x
charlotterusse.com 2.72% 43.36x
fashionnova.com 2.14% 42.43x
elfcosmetics.com 1.15% 41.70x
belk.com 1.41% 40.09x
modells.com 1.52% 37.65x
yankeecandle.com 2.19% 36.71x
bonton.com 2.82% 34.84x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 3.90% 34.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.63% 21.07x
Higher-End Fashion Brands 2.34% 19.94x
As Seen On TV Products 0.13% 18.99x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.53% 18.95x
Men's Fashion Shopping 0.30% 18.47x
Women Shoppers 16.33% 16.64x
Beach & Intimate Wear 1.32% 16.09x
Discount Shopping 4.88% 16.05x
Custom Gifts 4.12% 15.02x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female