Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Discount Womens Shoes Shoppers.

Interest Composition Index
Discount Womens Shoes Shoppers 17.69% 41.31x
Makeup Researchers 32.60% 37.79x
Curly Hair Care Shoppers 18.55% 35.74x
Luxury Womens Brands Shoppers 24.12% 33.01x
Trendy Shoe Shoppers 23.03% 32.91x
New Year Resolution Intender 6.08% 29.95x
Skin Care Researchers 23.38% 28.32x
Yogis 13.63% 26.33x
Plus Size Women 29.90% 25.90x
Beauty & Skincare Buyers 24.83% 25.68x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.59x
Old Navy 0.01% 1.37x
Gymboree 0.01% 1.21x
Maurices 0.02% 0.79x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is parfumo.net.

Website Composition Index
parfumo.net 1.80% 70.88x
dapperconfidential.com 4.51% 68.88x
basenotes.com 1.26% 45.20x
temptalia.com 3.04% 37.37x
fragrantica.com 19.14% 30.91x
purseblog.com 1.16% 29.56x
forum.purseblog.com 1.33% 27.49x
mielleorganics.com 1.08% 25.84x
astrology-zodiac-signs.com 4.06% 22.56x
bulkapothecary.com 1.84% 21.68x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.30% 32.78x
Perfume, Makeup & Cosmetics 0.60% 32.40x
Diet & Weight Loss 0.41% 26.30x
Cosmetics Business 0.09% 25.11x
Numerology & Astrology 0.13% 17.68x
Watches Retail 0.54% 15.65x
African-American Hair 0.07% 15.25x
Police Gear 0.05% 12.29x
Franco-African Cluster 0.10% 11.93x
Spanish Lifestyle & Health 0.29% 11.59x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female