Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 27.13% 15.89x
Bed & Bath Shoppers 28.98% 15.12x
As Seen on TV Shoppers 26.35% 15.07x
Shoe Shoppers 24.25% 14.21x
Pandora Jewelry Shoppers 24.40% 13.92x
Budget Grocery Shoppers 20.94% 13.68x
Home Rug Shoppers 23.65% 13.67x
Home Goods Supercenter Shoppers 23.65% 13.67x
Leather Goods Shoppers 21.70% 13.45x
Department Store Shoppers 22.79% 13.44x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.11% 1.43x
Ann Taylor 0.02% 1.37x
Forever 21 0.05% 1.35x
Express 0.09% 1.32x
H&M 0.06% 1.30x
Gap 0.09% 1.29x
Old Navy 0.09% 1.24x
Hollister 0.05% 1.23x
Dressbarn 0.03% 1.22x
Hugo Boss 0.03% 1.21x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 2.54% 31.06x
fragrantica.com 8.65% 28.39x
basenotes.net 2.04% 26.42x
kirklands.com 2.47% 21.29x
rue21.com 1.66% 20.75x
hsn.com 2.83% 19.80x
rossstores.com 2.26% 19.53x
evine.com 2.83% 19.49x
healthypanda.net 1.15% 19.29x
journeys.com 2.83% 19.07x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 2.15% 21.10x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 16.22x
Men's Fashion Shopping 0.15% 13.06x
Women Shoppers 10.32% 12.29x
Higher-End Fashion Brands 0.53% 12.19x
Quinceanera Planning 0.04% 12.17x
Discount Shopping 1.50% 11.42x
As Seen On TV Products 0.04% 11.01x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 10.46x
Vitamin Shoppers 2.87% 10.19x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female