Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 7.26% 7.15x
Big Box Store Jewelry Sale Shoppers 0.25% 6.63x
Holiday Season Low-Cost Retail Deal Shoppers 5.58% 6.18x
Pandora Jewelry Shoppers 10.88% 6.13x
Discount Womens Shoes Shoppers 4.92% 5.92x
Getaways Researchers 5.51% 5.66x
Womens Fashion Brands Shoppers 8.71% 5.47x
Holiday Season Sporting Goods Deal Shoppers 5.39% 5.39x
Department Store Shoppers 4.78% 5.35x
Holiday Season Home Improvement Deal Shoppers 4.79% 5.35x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.34x
Express 0.02% 1.32x
Hollister 0.01% 1.31x
American Eagle Outfitters 0.02% 1.29x
Journeys 0.02% 1.24x
The Childrens Place 0.02% 1.22x
White House Black Market 0.01% 1.19x
Zumiez 0.01% 1.15x
Gymboree 0.01% 1.15x
Victoria's Secret 0.02% 1.14x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumemaster.com.

Website Composition Index
perfumemaster.com 1.02% 28.57x
fragrantica.com 10.74% 24.29x
brickseek.com 5.55% 6.14x
sneakerbardetroit.com 1.39% 5.85x
411.com 1.35% 5.67x
hotcouponworld.com 1.00% 5.58x
jamaicaobserver.com 1.21% 5.47x
solecollector.com 1.29% 5.34x
lids.com 2.00% 5.31x
eldiariony.com 1.77% 5.05x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.15% 9.78x
Poland Cluster 0.59% 9.07x
Malaya 0.21% 8.27x
Cosmetics Business 0.04% 8.26x
Visa & Immigration 0.15% 8.21x
Bulgaria Cluster 0.10% 7.16x
Serbia & Albania Cluster 0.23% 5.27x
Brazil & Portugal News 0.28% 4.50x
Beauty & Cosmetics 0.07% 4.44x
Caribbean Cluster 0.74% 4.31x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female