Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 22.01% 13.33x
Bed & Bath Shoppers 19.93% 12.35x
Home Rug Shoppers 17.86% 12.09x
Home Goods Supercenter Shoppers 17.86% 12.08x
As Seen on TV Shoppers 22.46% 11.65x
Shoe Shoppers 17.00% 11.40x
Department Store Shoppers 16.72% 11.23x
Senior Living Center Researchers 18.69% 11.19x
Leather Goods Shoppers 16.12% 10.79x
Kids Clothing Shoppers 19.98% 10.65x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.53x
Journeys 0.01% 1.45x
Victoria's Secret 0.01% 1.38x
The Childrens Place 0.01% 1.36x
Old Navy 0.02% 1.29x
Mens Wearhouse 0.01% 1.20x
Maurices 0.01% 0.92x
Carhartt 0.11% 0.83x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 1.17% 30.08x
fragrantica.com 7.89% 25.61x
basenotes.net 1.98% 23.13x
ashleystewart.com 2.76% 19.54x
brandsmartusa.com 1.53% 18.82x
kirklands.com 1.15% 18.63x
evine.com 1.45% 18.39x
hsn.com 1.62% 17.77x
journeys.com 1.13% 16.93x
lovelywholesale.com 2.15% 16.64x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.66% 20.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 15.50x
Men's Fashion Shopping 0.11% 14.60x
Women Shoppers 5.75% 12.87x
Higher-End Fashion Brands 0.17% 11.75x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 11.14x
Fashion & Retail 5.12% 10.16x
Vitamin Shoppers 1.07% 9.47x
Discount Shopping 0.24% 9.24x
Survey Websites 0.02% 9.03x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female