Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.33% 16.84x
Jewelry & Watch Shoppers 25.81% 16.15x
Shoe Shoppers 28.97% 16.09x
Pandora Jewelry Shoppers 38.47% 16.03x
Engagement Ring Shoppers 29.79% 15.74x
Wig Shoppers 19.75% 15.54x
Leather Goods Shoppers 25.98% 15.46x
Drug Store Shoppers 24.88% 15.13x
As Seen on TV Shoppers 29.28% 15.09x
Discount Big Box Shoppers 20.89% 15.04x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.80x
The Childrens Place 0.08% 1.64x
Supreme 0.01% 1.60x
Charlotte Russe 0.03% 1.49x
Michael Kors 0.02% 1.40x
Hugo Boss 0.02% 1.38x
Zara 0.03% 1.33x
Armani 0.03% 1.33x
Journeys 0.03% 1.32x
Lane Bryant 0.05% 1.29x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is houseofbeautyworld.com.

Website Composition Index
houseofbeautyworld.com 1.32% 60.60x
basenotes.net 3.53% 49.54x
perfumania.com 5.56% 47.24x
fragrantica.com 11.17% 46.75x
elfcosmetics.com 1.74% 44.13x
charlotterusse.com 4.08% 43.94x
aeropostale.com 1.06% 43.21x
toofaced.com 1.13% 42.26x
belk.com 1.96% 41.65x
fashionnova.com 3.17% 41.17x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 4.69% 27.00x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.76% 16.29x
Higher-End Fashion Brands 3.41% 15.88x
Men's Fashion Shopping 0.30% 15.35x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.82% 14.42x
Quinceanera Planning 0.08% 14.41x
As Seen On TV Products 0.16% 14.37x
Women Shoppers 17.68% 13.66x
Vitamin Shoppers 8.30% 12.35x
Beauty & Cosmetics 4.50% 12.28x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female