Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 25.28% 15.11x
Bed & Bath Shoppers 24.16% 14.16x
As Seen on TV Shoppers 25.22% 13.52x
Home Rug Shoppers 21.00% 13.45x
Home Goods Supercenter Shoppers 21.00% 13.45x
Shoe Shoppers 20.07% 12.99x
Department Store Shoppers 19.23% 12.66x
Senior Living Center Researchers 20.74% 12.38x
Pandora Jewelry Shoppers 20.72% 12.24x
Leather Goods Shoppers 19.04% 12.17x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.66x
The Childrens Place 0.01% 1.53x
Express 0.01% 1.42x
Journeys 0.01% 1.25x
Old Navy 0.01% 1.24x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.96x
Carhartt 0.10% 0.85x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 1.84% 31.80x
fragrantica.com 8.29% 27.72x
basenotes.net 2.36% 25.78x
kirklands.com 1.96% 20.06x
rue21.com 1.09% 19.70x
evine.com 2.18% 19.46x
ashleystewart.com 4.03% 19.37x
ilovedooney.com 1.38% 19.34x
hsn.com 2.33% 19.24x
brandsmartusa.com 2.29% 19.02x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.98% 22.20x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 18.87x
Men's Fashion Shopping 0.14% 15.44x
Women Shoppers 8.10% 13.77x
Higher-End Fashion Brands 0.26% 12.38x
Discount Shopping 0.41% 10.75x
Fashion & Retail 7.62% 10.68x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 10.50x
Visa & Immigration 0.51% 10.31x
Vitamin Shoppers 1.65% 10.24x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female