Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 28.39% 19.53x
Bed & Bath Shoppers 30.54% 19.01x
Pandora Jewelry Shoppers 28.64% 18.83x
As Seen on TV Shoppers 27.76% 18.57x
Shoe Shoppers 27.61% 18.24x
Budget Grocery Shoppers 22.37% 17.93x
Leather Goods Shoppers 25.03% 17.52x
Big Box Shoppers 24.23% 17.44x
Jewelry & Watch Shoppers 27.20% 17.34x
Discount Big Box Shoppers 24.09% 17.31x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.83x
Topshop 0.03% 1.59x
Bonobos 0.09% 1.39x
Mens Wearhouse 0.54% 1.36x
Jos A. Bank Clothiers 0.31% 1.31x
White House Black Market 0.35% 1.25x
Kate Spade 0.03% 1.22x
Johnston and Murphy 0.46% 1.21x
Levi Strauss 0.03% 1.19x
Hugo Boss 0.04% 1.17x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 3.28% 36.68x
fragrantica.com 8.73% 33.75x
jimmyjazz.com 1.54% 29.86x
yankeecandle.com 1.07% 28.43x
bonton.com 1.43% 26.31x
katespade.com 1.41% 25.66x
kirklands.com 4.69% 24.95x
agacistore.com 1.30% 24.63x
rue21.com 3.40% 24.38x
catofashions.com 1.81% 22.87x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 2.01% 21.27x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.35% 15.81x
Higher-End Fashion Brands 1.08% 13.71x
Men's Fashion Shopping 0.21% 13.18x
As Seen On TV Products 0.07% 12.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 12.38x
Women Shoppers 12.62% 12.36x
Discount Shopping 2.81% 11.77x
Beach & Intimate Wear 0.65% 11.21x
Quinceanera Planning 0.05% 10.98x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female