Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 10.76% 8.37x
Home Rug Shoppers 10.76% 8.37x
Kids Clothing Shoppers 15.38% 8.24x
Holiday Season Low-Cost Retail Deal Shoppers 9.53% 8.16x
Shoe Shoppers 12.00% 8.11x
Wig Shoppers 13.48% 8.09x
Bed & Bath Shoppers 12.33% 8.05x
Holiday Season Department Store Deal Shoppers 10.01% 8.03x
Department Store Shoppers 10.27% 7.85x
Senior Living Center Researchers 13.65% 7.80x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.40x
Mens Wearhouse 0.01% 1.36x
Old Navy 0.02% 1.34x
The Childrens Place 0.02% 1.24x
Victoria's Secret 0.02% 1.18x
Aeropostale 0.01% 1.16x
Buckle 0.01% 1.06x
Journeys 0.02% 1.04x
Express 0.01% 1.01x
Carhartt 0.08% 0.83x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 2.94% 22.96x
nyandcompany.com 1.19% 15.34x
steinmart.com 1.28% 12.17x
greatandhra.com 1.01% 10.61x
therapyjoker.com 1.94% 9.01x
dollartree.com 1.77% 8.73x
overstock.com 1.47% 8.61x
shop411.com 2.41% 8.29x
officedepot.com 3.45% 8.00x
brickseek.com 6.30% 7.83x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.49% 15.80x
Women Shoppers 1.55% 10.92x
Visa & Immigration 0.25% 8.67x
Poland Cluster 0.61% 7.87x
Fashion & Retail 0.99% 7.81x
Home Decoration - Crafts & Kids 0.07% 7.22x
Apartment & Community Real Estate Researchers 0.01% 7.16x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.07% 7.04x
Promo Codes 0.62% 6.96x
Computer Printers 0.02% 6.94x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female