Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 19.56% 9.09x
Home Goods Supercenter Shoppers 14.83% 8.29x
Home Rug Shoppers 14.84% 8.29x
Bed & Bath Shoppers 17.14% 8.03x
Shoe Shoppers 16.15% 7.97x
Kids Clothing Shoppers 18.01% 7.85x
As Seen on TV Shoppers 19.88% 7.84x
Senior Living Center Researchers 16.81% 7.83x
Pandora Jewelry Shoppers 17.67% 7.69x
Department Store Shoppers 14.13% 7.55x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.87x
Banana Republic 0.01% 1.54x
Journeys 0.02% 1.49x
Express 0.01% 1.46x
Gap 0.01% 1.34x
The Childrens Place 0.01% 1.28x
Victoria's Secret 0.01% 1.20x
Old Navy 0.02% 1.04x
Carhartt 0.11% 0.82x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 6.61% 20.69x
basenotes.net 1.31% 18.49x
ashleystewart.com 1.70% 16.21x
lovelywholesale.com 1.34% 14.29x
nyandcompany.com 2.97% 13.69x
avenue.com 1.41% 13.42x
sallybeauty.com 1.26% 12.25x
ericdress.com 1.94% 11.87x
tbdress.com 2.08% 11.74x
steinmart.com 3.27% 11.02x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.18% 14.24x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 13.63x
Women Shoppers 3.72% 9.54x
Men's Fashion Shopping 0.05% 9.21x
Higher-End Fashion Brands 0.10% 8.08x
Fashion & Retail 3.12% 7.71x
Visa & Immigration 0.35% 7.63x
Quinceanera Planning 0.01% 6.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 6.32x
Vitamin Shoppers 0.54% 6.30x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female