Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 23.06% 12.71x
Bed & Bath Shoppers 20.15% 12.30x
Home Rug Shoppers 17.20% 12.19x
Home Goods Supercenter Shoppers 17.20% 12.18x
As Seen on TV Shoppers 22.98% 11.40x
Senior Living Center Researchers 18.69% 11.26x
Shoe Shoppers 17.71% 11.20x
Department Store Shoppers 16.78% 11.14x
Mortgage Researchers 17.40% 10.69x
Kids Clothing Shoppers 20.08% 10.60x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.76x
Old Navy 0.02% 1.46x
Journeys 0.01% 1.45x
Victoria's Secret 0.01% 1.41x
The Childrens Place 0.01% 1.22x
Mens Wearhouse 0.01% 1.04x
Maurices 0.01% 0.88x
Carhartt 0.12% 0.85x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 1.21% 30.29x
fragrantica.com 7.94% 25.86x
basenotes.net 2.01% 23.42x
ashleystewart.com 2.84% 19.67x
brandsmartusa.com 1.58% 18.98x
kirklands.com 1.20% 18.85x
evine.com 1.50% 18.58x
hsn.com 1.67% 18.02x
journeys.com 1.18% 17.09x
lovelywholesale.com 2.21% 16.70x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.66% 20.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 15.59x
Men's Fashion Shopping 0.11% 14.24x
Women Shoppers 5.77% 12.82x
Higher-End Fashion Brands 0.17% 11.63x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 10.78x
Fashion & Retail 5.12% 10.04x
Survey Websites 0.02% 9.77x
Discount Shopping 0.25% 9.37x
Vitamin Shoppers 1.06% 9.27x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female