Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.13% 16.63x
Shoe Shoppers 28.77% 15.82x
Jewelry & Watch Shoppers 26.72% 15.78x
Pandora Jewelry Shoppers 37.68% 15.75x
Engagement Ring Shoppers 29.85% 15.54x
Wig Shoppers 30.01% 15.41x
Leather Goods Shoppers 25.96% 15.29x
As Seen on TV Shoppers 29.00% 15.13x
Budget Grocery Shoppers 24.38% 15.02x
Drug Store Shoppers 24.96% 14.94x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.92x
Belk 0.03% 1.76x
Dressbarn 0.06% 1.54x
The Childrens Place 0.07% 1.54x
Charlotte Russe 0.03% 1.53x
Saint Laurent Paris 0.01% 1.50x
Calvin Klein 0.01% 1.37x
Talbots 0.07% 1.36x
Victoria's Secret 0.11% 1.35x
Express 0.03% 1.34x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is houseofbeautyworld.com.

Website Composition Index
houseofbeautyworld.com 1.04% 62.15x
basenotes.net 2.99% 50.87x
perfumania.com 5.02% 50.50x
fragrantica.com 10.71% 48.78x
charlotterusse.com 3.27% 46.80x
elfcosmetics.com 1.40% 45.91x
fashionnova.com 2.58% 44.30x
belk.com 1.61% 44.13x
modells.com 1.77% 41.49x
yankeecandle.com 2.47% 39.52x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 3.97% 26.01x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.67% 16.15x
Higher-End Fashion Brands 2.88% 15.87x
Men's Fashion Shopping 0.28% 15.18x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.72% 15.04x
As Seen On TV Products 0.14% 14.80x
Women Shoppers 16.21% 13.91x
Quinceanera Planning 0.07% 12.46x
Vitamin Shoppers 7.57% 12.39x
Beauty & Cosmetics 3.96% 12.19x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female