Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.68% 16.28x
Pandora Jewelry Shoppers 33.06% 15.86x
Wig Shoppers 27.25% 15.77x
Jewelry & Watch Shoppers 26.36% 15.69x
Shoe Shoppers 29.26% 15.63x
As Seen on TV Shoppers 27.22% 15.31x
Leather Goods Shoppers 25.27% 15.24x
Engagement Ring Shoppers 29.59% 15.06x
Discount Big Box Shoppers 22.21% 14.78x
Budget Grocery Shoppers 21.84% 14.69x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.38% 1.25x
Jos A. Bank Clothiers 0.23% 1.20x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 5.33% 53.51x
basenotes.net 2.74% 52.37x
fragrantica.com 12.14% 48.76x
charlotterusse.com 3.00% 48.52x
elfcosmetics.com 1.28% 47.21x
fashionnova.com 2.37% 47.06x
belk.com 1.53% 45.12x
modells.com 1.66% 42.42x
yankeecandle.com 2.35% 41.10x
bonton.com 3.01% 38.99x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 4.08% 28.48x
Higher-End Fashion Brands 2.49% 16.62x
Women Shoppers 16.23% 14.11x
Discount Shopping 5.19% 13.11x
Vitamin Shoppers 7.24% 12.73x
Beauty & Cosmetics 3.68% 12.55x
Custom Gifts 4.16% 12.27x
African-American Hair 5.78% 12.18x
Promo Codes 8.49% 11.80x
Hair & Beauty 5.29% 11.76x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female