Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 26.21% 22.04x
Pandora Jewelry Shoppers 28.52% 21.91x
Bed & Bath Shoppers 31.05% 21.48x
As Seen on TV Shoppers 26.52% 20.79x
Budget Grocery Shoppers 21.28% 20.31x
Shoe Shoppers 29.08% 20.31x
Leather Goods Shoppers 24.25% 20.03x
Big Box Shoppers 22.56% 20.01x
Jewelry & Watch Shoppers 27.55% 19.99x
Discount Big Box Shoppers 23.67% 19.77x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.07x
Supreme 0.02% 1.77x
Topshop 0.02% 1.51x
Mens Wearhouse 0.60% 1.36x
Bonobos 0.09% 1.31x
Jos A. Bank Clothiers 0.34% 1.29x
Levi Strauss 0.04% 1.26x
White House Black Market 0.33% 1.22x
Hugo Boss 0.04% 1.22x
Ralph Lauren 0.02% 1.21x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 4.10% 35.07x
basenotes.net 1.49% 32.27x
fragrantica.com 10.31% 31.66x
fashionnova.com 1.30% 31.20x
charlotterusse.com 1.63% 31.10x
jimmyjazz.com 2.19% 27.87x
yankeecandle.com 1.52% 27.06x
bonton.com 2.01% 25.47x
carsons.com 1.06% 25.08x
dressbarn.com 1.09% 24.83x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 2.87% 26.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.49% 18.68x
Higher-End Fashion Brands 1.63% 16.16x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 15.50x
As Seen On TV Products 0.11% 15.32x
Men's Fashion Shopping 0.26% 15.01x
Women Shoppers 15.09% 13.73x
Discount Shopping 3.77% 13.54x
Beach & Intimate Wear 0.96% 13.13x
Quinceanera Planning 0.06% 12.73x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female