Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 26.24% 15.06x
Bed & Bath Shoppers 24.46% 14.52x
Home Goods Supercenter Shoppers 21.01% 13.78x
Home Rug Shoppers 21.00% 13.78x
As Seen on TV Shoppers 25.90% 13.66x
Shoe Shoppers 20.65% 13.24x
Department Store Shoppers 19.50% 12.85x
Senior Living Center Researchers 20.72% 12.55x
Discount Big Box Shoppers 17.76% 12.46x
Kids Clothing Shoppers 22.58% 12.44x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.76x
Express 0.02% 1.50x
Hollister 0.01% 1.49x
Gap 0.02% 1.41x
Michael Kors 0.01% 1.38x
Buckle 0.02% 1.35x
The Childrens Place 0.02% 1.33x
Zumiez 0.02% 1.29x
Victoria's Secret 0.03% 1.29x
Dressbarn 0.01% 1.26x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is perfumania.com.

Website Composition Index
perfumania.com 1.90% 31.99x
fragrantica.com 8.37% 27.64x
basenotes.net 2.36% 25.64x
kirklands.com 2.02% 20.23x
healthypanda.net 1.02% 19.93x
rue21.com 1.12% 19.78x
evine.com 2.24% 19.60x
ilovedooney.com 1.42% 19.46x
hsn.com 2.39% 19.36x
ashleystewart.com 4.13% 19.30x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 2.05% 22.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 18.13x
Men's Fashion Shopping 0.14% 15.22x
Women Shoppers 8.28% 13.81x
Higher-End Fashion Brands 0.26% 12.36x
Discount Shopping 0.45% 11.08x
Fashion & Retail 7.81% 10.65x
Vitamin Shoppers 1.71% 10.28x
African-American Hair 2.17% 10.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 10.03x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female