Dstillery Audiences

FRAGRANCE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Fragrance Shoppers Audience

Below you'll find more information about the Fragrance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Fragrance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Fragrance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fragrance Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 20.30% 9.35x
Home Goods Supercenter Shoppers 15.48% 8.60x
Home Rug Shoppers 15.47% 8.60x
Bed & Bath Shoppers 17.41% 8.41x
Shoe Shoppers 16.34% 8.23x
Senior Living Center Researchers 17.40% 8.15x
As Seen on TV Shoppers 20.11% 8.10x
Kids Clothing Shoppers 18.01% 8.08x
Pandora Jewelry Shoppers 17.92% 7.95x
Department Store Shoppers 14.56% 7.82x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Interest attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fragrance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fragrance Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.40x
The Childrens Place 0.01% 1.18x
Journeys 0.01% 1.15x
Old Navy 0.01% 1.05x
Victoria's Secret 0.01% 0.95x
Carhartt 0.10% 0.84x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Location attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fragrance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fragrance Shoppers audience is fragrantica.com.

Website Composition Index
fragrantica.com 6.84% 20.82x
basenotes.net 1.43% 18.50x
ashleystewart.com 1.88% 16.50x
brandsmartusa.com 1.03% 15.57x
lovelywholesale.com 1.49% 14.54x
nyandcompany.com 3.29% 13.93x
avenue.com 1.56% 13.68x
sallybeauty.com 1.46% 12.62x
ericdress.com 2.15% 12.03x
tbdress.com 2.31% 11.90x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Web attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fragrance Shoppers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 1.30% 15.41x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 12.27x
Women Shoppers 3.93% 9.93x
Men's Fashion Shopping 0.06% 8.93x
Higher-End Fashion Brands 0.11% 8.56x
Quinceanera Planning 0.01% 8.09x
Fashion & Retail 3.39% 8.05x
Visa & Immigration 0.36% 7.77x
Vitamin Shoppers 0.61% 6.95x
Beach & Intimate Wear 0.11% 6.70x
Composition Percentage: The overlap percentage between the Fragrance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fragrance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fragrance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female