Explore the Freelancers Audience
Below you'll find more information about the Freelancers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Freelancers audience.
INTERESTS
The Freelancers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Freelancers audience is Women's Fitness Enthusiasts.
| Interest | Composition | Index |
| Women's Fitness Enthusiasts | 20.09% | 31.96x |
| Women's Health Researchers | 20.27% | 30.95x |
| Mens Fitness Publication Readers | 21.11% | 30.88x |
| Cholesterol Researchers | 17.11% | 30.77x |
| Men's Health Researchers | 20.93% | 30.26x |
| Wine Lovers | 19.61% | 30.04x |
| Wellness Enthusiasts | 19.14% | 29.76x |
| Advertising Professionals | 22.52% | 29.38x |
| Online Grammar Tool Users | 21.29% | 28.84x |
| Running Enthusiasts | 18.95% | 28.77x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Interest attribute.
Index: A comparison of the Freelancers audience to the internet population.
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APPAREL RETAILERS
The Freelancers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Freelancers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.93x |
| J. Crew | 0.02% | 1.52x |
| Lululemon | 0.01% | 1.40x |
| Talbots | 0.02% | 1.33x |
| Jos A. Bank Clothiers | 0.02% | 1.29x |
| Dressbarn | 0.02% | 1.24x |
| Eddie Bauer | 0.01% | 1.18x |
| LOFT | 0.02% | 1.15x |
| Banana Republic | 0.02% | 1.08x |
| H&M | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Location attribute.
Index: A comparison of the Freelancers audience to the internet population.
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WEBSITES
The Freelancers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Freelancers audience is luxurycolumnist.com.
| Website | Composition | Index |
| luxurycolumnist.com | 1.72% | 35.35x |
| theboutiqueadventurer.com | 1.41% | 34.34x |
| fitwirr.com | 2.78% | 30.33x |
| thebeaverton.com | 2.36% | 26.16x |
| poynter.org | 1.29% | 24.99x |
| thecollector.com | 1.40% | 24.98x |
| boxrox.com | 2.54% | 23.99x |
| cassiuslife.com | 2.01% | 23.13x |
| thephoblographer.com | 2.34% | 22.44x |
| thescore.com | 1.20% | 22.09x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Web attribute.
Index: A comparison of the Freelancers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Freelancers audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.06% | 25.93x |
| Assorted Topics (Television, Origami, Men's Health) | 1.10% | 21.36x |
| Vegans & Animal Welfare | 0.33% | 18.02x |
| Local & Travel England - East Midlands | 0.11% | 17.03x |
| Film Production | 0.23% | 16.34x |
| Feminism | 0.32% | 15.83x |
| Canadian Universities | 0.12% | 15.08x |
| Writing & Publishing | 0.26% | 14.98x |
| Marketing Professionals | 0.20% | 14.61x |
| Canada Consumer Product Cluster | 1.34% | 14.35x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Content Affinity attribute.
Index: A comparison of the Freelancers audience to the internet population.
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DEMOGRAPHICS
The Freelancers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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