Explore the Freelancers Audience
Below you'll find more information about the Freelancers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Freelancers audience.
INTERESTS
The Freelancers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Freelancers audience is Business Decision Makers.
| Interest | Composition | Index |
| Business Decision Makers | 39.56% | 46.96x |
| Career Focused Individuals | 35.26% | 44.66x |
| Web Design Researchers | 40.68% | 44.27x |
| Media Buying Professionals | 31.83% | 43.85x |
| SEO Specialists | 40.47% | 42.06x |
| Advertising Professionals | 29.61% | 41.84x |
| Executive and C-Suite | 32.55% | 41.18x |
| Videographers | 32.75% | 39.88x |
| Business News Readers | 30.95% | 39.65x |
| Personal Investment Researchers | 32.33% | 38.79x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Interest attribute.
Index: A comparison of the Freelancers audience to the internet population.
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APPAREL RETAILERS
The Freelancers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Freelancers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.55x |
| Supreme | 0.03% | 2.44x |
| Levi Strauss | 0.02% | 2.09x |
| Intermix | 0.02% | 2.05x |
| Topshop | 0.02% | 1.99x |
| Bonobos | 0.09% | 1.97x |
| Patagonia | 0.03% | 1.84x |
| American Apparel | 0.07% | 1.84x |
| Gap | 0.09% | 1.76x |
| Urban Outfitters | 0.07% | 1.76x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Location attribute.
Index: A comparison of the Freelancers audience to the internet population.
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WEBSITES
The Freelancers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Freelancers audience is howdesign.com.
| Website | Composition | Index |
| howdesign.com | 1.49% | 57.11x |
| graphicburger.com | 1.00% | 51.29x |
| makealivingwriting.com | 1.05% | 50.97x |
| capterra.com | 1.01% | 48.51x |
| webflow.com | 1.01% | 47.59x |
| careerfoundry.com | 1.39% | 46.89x |
| istockphoto.com | 1.26% | 46.73x |
| speckyboy.com | 2.27% | 45.77x |
| wordstream.com | 4.57% | 45.01x |
| warriorforum.com | 1.86% | 44.99x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Web attribute.
Index: A comparison of the Freelancers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Freelancers audience is Writing Resources.
| Content Affinity | Composition | Index |
| Writing Resources | 5.59% | 30.06x |
| Work Productivity | 5.77% | 26.41x |
| Drawing & Animation | 0.32% | 22.85x |
| Job Interview Process | 3.74% | 22.35x |
| Assorted Topics (Business Support ToolsForm Templates) | 1.36% | 22.25x |
| Marketing Professionals | 7.34% | 20.77x |
| Human Resources & Employee Management | 1.99% | 20.48x |
| Film Production | 3.17% | 19.16x |
| Home Décor, Furniture, & Decorating | 0.04% | 19.02x |
| Website Launchers | 2.59% | 18.81x |
Composition Percentage:
The overlap percentage between the Freelancers audience and the Content Affinity attribute.
Index: A comparison of the Freelancers audience to the internet population.
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DEMOGRAPHICS
The Freelancers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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