Explore the Fundraising Advocates Audience
Below you'll find more information about the Fundraising Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Fundraising Advocates audience.
INTERESTS
The Fundraising Advocates audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fundraising Advocates audience is Charitable Organization Researchers.
| Interest | Composition | Index |
| Charitable Organization Researchers | 34.00% | 22.40x |
| Budget Small Business Researchers | 37.36% | 22.17x |
| Tutoring Resources Researchers | 33.31% | 21.97x |
| Charitable Organization Supporters | 29.77% | 20.69x |
| Business Communication Product Researchers | 37.36% | 19.99x |
| Promotional Products Purchasers | 33.14% | 19.98x |
| Business Incorporating & LLC Filing Researchers | 33.35% | 19.20x |
| Business Filing Researchers | 29.27% | 19.18x |
| Non-Profit Volunteers | 31.63% | 18.74x |
| Web Conferences and Remote Workers | 33.65% | 18.69x |
Composition Percentage:
The overlap percentage between the Fundraising Advocates audience and the Interest attribute.
Index: A comparison of the Fundraising Advocates audience to the internet population.
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APPAREL RETAILERS
The Fundraising Advocates audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fundraising Advocates audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.33x |
| Mens Wearhouse | 0.06% | 1.30x |
| Banana Republic | 0.01% | 1.24x |
| Jos A. Bank Clothiers | 0.01% | 1.19x |
| Old Navy | 0.02% | 1.17x |
| Gap | 0.01% | 1.11x |
| LOFT | 0.01% | 0.99x |
| Carhartt | 0.11% | 0.91x |
| Express | 0.01% | 0.86x |
| Journeys | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Fundraising Advocates audience and the Location attribute.
Index: A comparison of the Fundraising Advocates audience to the internet population.
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WEBSITES
The Fundraising Advocates audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fundraising Advocates audience is classy.org.
| Website | Composition | Index |
| classy.org | 2.37% | 52.03x |
| networkforgood.com | 1.18% | 45.31x |
| philanthropy.com | 1.85% | 42.08x |
| techsoup.org | 1.03% | 40.44x |
| boardeffect.com | 1.54% | 37.89x |
| councilofnonprofits.org | 2.63% | 37.60x |
| insidephilanthropy.com | 1.85% | 33.76x |
| guidestar.org | 12.22% | 33.38x |
| eventmanagerblog.com | 1.22% | 32.04x |
| nonprofitquarterly.org | 2.13% | 29.37x |
Composition Percentage:
The overlap percentage between the Fundraising Advocates audience and the Web attribute.
Index: A comparison of the Fundraising Advocates audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fundraising Advocates audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 1.20% | 31.66x |
| Philanthropy - Charities & Fundraising | 11.26% | 29.16x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.79% | 21.81x |
| Human Resources & Employee Management | 1.03% | 20.12x |
| Work Productivity | 2.22% | 20.03x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.43% | 19.39x |
| Learning & Development Products | 4.85% | 18.59x |
| Writing Resources | 1.51% | 18.36x |
| Electronic Document Assembly | 0.33% | 18.15x |
| Social & Demographic Trends | 0.77% | 16.79x |
Composition Percentage:
The overlap percentage between the Fundraising Advocates audience and the Content Affinity attribute.
Index: A comparison of the Fundraising Advocates audience to the internet population.
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DEMOGRAPHICS
The Fundraising Advocates audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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