Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 46.20% 31.24x
Apartment Furniture Shoppers 42.20% 30.65x
Luxury Retail Researchers 43.28% 29.61x
Home Goods Shoppers 49.31% 28.56x
Home Custom Bedroom Decorators 34.43% 27.71x
Custom Home Lighting Shoppers 34.44% 27.71x
Home Decor Shoppers 40.69% 27.35x
Country Home Decorators 37.45% 26.98x
Online Home Decor Shoppers 35.63% 26.78x
Trendy Shoe Shoppers 35.04% 25.70x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.14x
Mens Wearhouse 0.02% 1.09x
Carhartt 0.09% 0.92x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 1.22% 45.41x
americansignaturefurniture.com 1.88% 39.52x
restorationhardware.com 7.28% 39.30x
zgallerie.com 4.01% 35.98x
luxedecor.com 1.60% 33.30x
valuecityfurniture.com 5.14% 33.20x
potterybarn.com 5.25% 33.09x
jossandmain.com 5.42% 31.78x
westelm.com 2.93% 29.57x
ruggable.com 1.21% 28.90x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 9.85% 26.04x
Home Office Products 0.17% 20.30x
Home Remodeling 1.91% 19.14x
Home Remodeling 5.04% 18.80x
Bathrooms & Plumbing 1.84% 17.99x
Home Decoration - Crafts & Kids 1.09% 17.34x
Furniture Shopping 29.29% 17.26x
Office Furniture Design 0.45% 17.19x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 17.02x
Higher-End Fashion Brands 0.34% 16.57x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female