Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 6.5 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 33.80% 22.58x
Luxury Retail Researchers 38.33% 22.07x
Home Decor Shoppers 31.21% 21.32x
Online Home Decor Shoppers 27.64% 19.87x
Bed & Bath Shoppers 34.84% 18.72x
Hardware Shoppers 24.96% 18.01x
Blender Shoppers 31.36% 17.66x
Kitchen and Bath Professionals 32.89% 17.55x
Mattress Shoppers 32.75% 17.34x
Home Design Enthusiasts 25.71% 17.28x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.72x
Intermix 0.01% 1.71x
Saint Laurent Paris 0.01% 1.65x
Club Monaco 0.01% 1.49x
Joe's Jeans 0.01% 1.45x
The North Face 0.03% 1.45x
American Apparel 0.03% 1.40x
Hugo Boss 0.02% 1.39x
Madewell 0.02% 1.39x
LOFT 0.05% 1.38x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 2.77% 49.35x
pier1.com 2.28% 47.77x
furniturelandsouth.com 1.01% 44.58x
worldmarket.com 5.29% 44.42x
cb2.com 2.07% 42.35x
rhmodern.com 1.24% 42.04x
rhteen.com 1.29% 41.43x
restorationhardware.com 13.39% 39.65x
theshadestore.com 1.16% 39.04x
jonathanadler.com 1.80% 38.73x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 21.86% 15.56x
Home Office Products 0.72% 15.07x
Higher-End Fashion Brands 3.04% 14.14x
Home Decoration - Crafts & Kids 2.77% 13.39x
Home Remodeling 3.77% 12.99x
Washington D.C. Hotels 0.04% 12.85x
South Carolina Travel 0.51% 12.42x
Home Remodeling 9.15% 12.25x
Holiday Gifts 1.39% 12.21x
DIY Decoration & Furniture 3.42% 12.14x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female