Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 2 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 12.16% 40.62x
Custom Home Lighting Shoppers 12.16% 40.62x
Luxury Retail Researchers 20.81% 37.19x
Online Home Decor Shoppers 14.06% 35.83x
Home Goods Supercenter Shoppers 23.32% 35.31x
Home Goods Shoppers 33.89% 33.77x
Trendy Shoe Shoppers 16.89% 32.64x
Home Decor Shoppers 26.21% 32.32x
Home Remodelers 17.08% 31.43x
Home DIY Enthusiasts 18.86% 31.10x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 1.79x
Chicos 0.01% 1.35x
Express 0.01% 1.32x
Old Navy 0.02% 1.32x
Mens Wearhouse 0.02% 1.17x
Victoria's Secret 0.02% 1.14x
American Eagle Outfitters 0.01% 1.10x
Maurices 0.02% 1.00x
Carhartt 0.11% 0.97x
Buckle 0.01% 0.89x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is hgtv.ca.

Website Composition Index
hgtv.ca 1.21% 36.98x
remodelista.com 4.31% 35.01x
wayfair.com 29.06% 34.66x
carlaaston.com 1.83% 31.45x
hellolovelystudio.com 1.03% 31.16x
knockoffdecor.com 1.50% 29.69x
mariakillam.com 1.76% 28.13x
laurelberninteriors.com 2.24% 27.85x
arhaus.com 1.76% 26.21x
loveremodeled.com 1.84% 25.56x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.15% 31.35x
Furniture Shopping 0.23% 28.16x
Home Remodeling 0.99% 25.19x
Shoes & Accessories 0.05% 19.59x
Home Remodeling 0.16% 18.13x
DIY Decoration & Furniture 2.66% 16.96x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 15.02x
Nutrition & Diabetic Living 0.08% 14.19x
Mail Order Food 0.29% 14.04x
Canada Shopping - Kitchenware 0.22% 13.87x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female