Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 43.52% 31.89x
Apartment Furniture Shoppers 42.16% 30.67x
Luxury Retail Researchers 40.38% 30.44x
Home Goods Shoppers 45.54% 28.29x
Home Custom Bedroom Decorators 33.65% 27.86x
Custom Home Lighting Shoppers 33.65% 27.86x
Home Decor Shoppers 39.08% 27.74x
Online Home Decor Shoppers 35.89% 26.50x
Country Home Decorators 37.83% 26.12x
Trendy Shoe Shoppers 34.51% 25.36x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.53x
Old Navy 0.02% 1.41x
Victoria's Secret 0.01% 1.30x
Mens Wearhouse 0.01% 1.18x
Maurices 0.01% 0.92x
Carhartt 0.12% 0.92x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 5.68% 44.57x
americansignaturefurniture.com 1.53% 44.01x
zgallerie.com 3.25% 41.26x
luxedecor.com 1.24% 37.33x
potterybarn.com 4.06% 37.31x
valuecityfurniture.com 4.18% 37.03x
jossandmain.com 4.08% 34.41x
westelm.com 2.22% 33.30x
onekingslane.com 2.42% 32.44x
kirklands.com 1.91% 29.80x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 7.97% 26.99x
Home Office Products 0.14% 22.49x
Home Remodeling 1.58% 20.13x
Home Remodeling 4.30% 19.49x
Bathrooms & Plumbing 1.39% 19.25x
Home Decoration - Crafts & Kids 0.88% 18.49x
Furniture Shopping 23.77% 18.31x
Office Furniture Design 0.32% 17.97x
Holiday Gifts 0.37% 17.16x
Apartment & Community Real Estate Researchers 0.12% 16.86x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female