Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 37.13% 39.11x
Home Interior Design Enthusiasts 35.24% 38.57x
Apartment Furniture Shoppers 34.90% 38.43x
Luxury Retail Researchers 37.88% 37.15x
Home Custom Bedroom Decorators 28.08% 36.07x
Custom Home Lighting Shoppers 28.18% 35.91x
Home Decor Shoppers 32.51% 35.40x
Online Home Decor Shoppers 29.90% 34.15x
Country Home Decorators 27.24% 34.04x
Trendy Shoe Shoppers 28.74% 32.95x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.16x
Bonobos 0.12% 1.97x
Intermix 0.02% 1.88x
Supreme 0.02% 1.86x
Jos A. Bank Clothiers 0.51% 1.69x
Topshop 0.02% 1.58x
Club Monaco 0.03% 1.52x
Saint Laurent Paris 0.01% 1.49x
Armani 0.06% 1.47x
Johnston and Murphy 0.21% 1.46x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 2.74% 47.70x
pier1.com 1.46% 46.51x
worldmarket.com 3.29% 44.67x
cb2.com 1.27% 44.36x
arhaus.com 2.13% 41.52x
rhteen.com 1.29% 40.67x
rhmodern.com 1.33% 39.72x
armstrong.com 1.07% 39.17x
burkedecor.com 1.15% 38.16x
restorationhardware.com 13.76% 37.85x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 18.44% 19.59x
Home Office Products 0.54% 18.03x
Higher-End Fashion Brands 1.80% 16.93x
Washington D.C. Hotels 0.02% 16.47x
Home Decoration - Crafts & Kids 2.33% 15.90x
South Carolina Travel 0.32% 15.64x
Holiday Gifts 1.02% 15.48x
Painting & Renovation 3.80% 15.14x
Home Remodeling 3.45% 15.12x
Home Décor, Furniture, & Decorating 0.03% 14.82x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female