Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 33.07% 20.79x
Luxury Retail Researchers 38.64% 20.39x
Furniture and Appliances Industry 33.12% 20.05x
Home Decor Shoppers 31.42% 19.74x
Online Home Decor Shoppers 26.33% 18.28x
Bed & Bath Shoppers 35.14% 17.57x
Hardware Shoppers 24.67% 16.91x
Travel Industry 27.65% 16.89x
Blender Shoppers 31.79% 16.34x
Mattress Shoppers 32.87% 16.25x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.69x
J. Crew 0.03% 1.48x
Chicos 0.05% 1.40x
Ralph Lauren 0.01% 1.38x
Eddie Bauer 0.01% 1.36x
Columbia 0.01% 1.32x
Patagonia 0.01% 1.31x
REI 0.02% 1.30x
Zara 0.02% 1.29x
Lululemon 0.04% 1.28x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is circalighting.com.

Website Composition Index
circalighting.com 0.09% 56.39x
arteriorshome.com 0.08% 56.06x
noirfurniturela.com 0.05% 54.75x
wisteria.com 0.21% 53.92x
sonnemanawayoflight.com 0.04% 53.41x
gabbyhome.com 0.05% 53.18x
bassettfurniture.com 0.15% 52.93x
schaubandcompany.com 0.07% 51.40x
bungalow5.com 0.21% 50.74x
ashleyfurniturehomestore.com 0.20% 50.69x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 20.77% 14.88x
Home Office Products 0.72% 14.14x
Higher-End Fashion Brands 3.24% 13.39x
Home Decoration - Crafts & Kids 2.63% 13.04x
Home Remodeling 3.72% 12.13x
Holiday Gifts 1.23% 12.10x
DIY Decoration & Furniture 3.15% 11.78x
Washington D.C. Hotels 0.05% 11.72x
Home Remodeling 8.95% 11.60x
South Carolina Travel 0.57% 11.42x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999