Explore the Furniture Shoppers Audience
Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Furniture Shoppers audience.
INTERESTS
The Furniture Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.
| Interest | Composition | Index |
| Home Interior Design Enthusiasts | 43.52% | 31.89x |
| Apartment Furniture Shoppers | 42.16% | 30.67x |
| Luxury Retail Researchers | 40.38% | 30.44x |
| Home Goods Shoppers | 45.54% | 28.29x |
| Home Custom Bedroom Decorators | 33.65% | 27.86x |
| Custom Home Lighting Shoppers | 33.65% | 27.86x |
| Home Decor Shoppers | 39.08% | 27.74x |
| Online Home Decor Shoppers | 35.89% | 26.50x |
| Country Home Decorators | 37.83% | 26.12x |
| Trendy Shoe Shoppers | 34.51% | 25.36x |
Composition Percentage:
The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
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APPAREL RETAILERS
The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.53x |
| Old Navy | 0.02% | 1.41x |
| Victoria's Secret | 0.01% | 1.30x |
| Mens Wearhouse | 0.01% | 1.18x |
| Maurices | 0.01% | 0.92x |
| Carhartt | 0.12% | 0.92x |
Composition Percentage:
The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
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WEBSITES
The Furniture Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture Shoppers audience is restorationhardware.com.
| Website | Composition | Index |
| restorationhardware.com | 5.68% | 44.57x |
| americansignaturefurniture.com | 1.53% | 44.01x |
| zgallerie.com | 3.25% | 41.26x |
| luxedecor.com | 1.24% | 37.33x |
| potterybarn.com | 4.06% | 37.31x |
| valuecityfurniture.com | 4.18% | 37.03x |
| jossandmain.com | 4.08% | 34.41x |
| westelm.com | 2.22% | 33.30x |
| onekingslane.com | 2.42% | 32.44x |
| kirklands.com | 1.91% | 29.80x |
Composition Percentage:
The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 7.97% | 26.99x |
| Home Office Products | 0.14% | 22.49x |
| Home Remodeling | 1.58% | 20.13x |
| Home Remodeling | 4.30% | 19.49x |
| Bathrooms & Plumbing | 1.39% | 19.25x |
| Home Decoration - Crafts & Kids | 0.88% | 18.49x |
| Furniture Shopping | 23.77% | 18.31x |
| Office Furniture Design | 0.32% | 17.97x |
| Holiday Gifts | 0.37% | 17.16x |
| Apartment & Community Real Estate Researchers | 0.12% | 16.86x |
Composition Percentage:
The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
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DEMOGRAPHICS
The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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