Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 42.74% 27.04x
Apartment Furniture Shoppers 39.97% 25.41x
Luxury Retail Researchers 39.07% 25.23x
Home Custom Bedroom Decorators 32.67% 23.38x
Custom Home Lighting Shoppers 32.67% 23.38x
Home Goods Shoppers 44.08% 22.35x
Online Home Decor Shoppers 33.51% 22.12x
Home Decor Shoppers 39.25% 22.07x
Trendy Shoe Shoppers 33.97% 21.85x
Country Home Decorators 37.42% 21.53x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 2.16x
Jos A. Bank Clothiers 0.01% 1.86x
Banana Republic 0.01% 1.49x
Victoria's Secret 0.02% 1.37x
Old Navy 0.02% 1.25x
Mens Wearhouse 0.01% 1.09x
The Childrens Place 0.01% 1.09x
Journeys 0.01% 0.98x
Carhartt 0.13% 0.98x
Maurices 0.01% 0.76x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 4.16% 38.83x
americansignaturefurniture.com 1.07% 38.31x
zgallerie.com 2.43% 36.74x
potterybarn.com 2.82% 32.95x
valuecityfurniture.com 2.97% 32.86x
jossandmain.com 2.79% 30.15x
westelm.com 1.62% 29.66x
onekingslane.com 1.83% 29.06x
containerstore.com 1.74% 26.29x
kirklands.com 1.02% 25.97x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 6.43% 22.09x
Home Office Products 0.09% 18.27x
Home Remodeling 3.50% 16.57x
Bathrooms & Plumbing 0.92% 16.40x
Home Decoration - Crafts & Kids 0.62% 16.01x
Furniture Shopping 17.24% 15.75x
Higher-End Fashion Brands 0.20% 15.67x
Home Remodeling 1.05% 15.61x
Office Furniture Design 0.24% 14.91x
Cheerleading 0.35% 14.20x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female