Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 4.54% 47.39x
Home Custom Bedroom Decorators 4.54% 47.36x
Luxury Retail Researchers 14.77% 39.38x
Trendy Shoe Shoppers 8.84% 36.99x
Online Home Decor Shoppers 6.48% 36.92x
Home Goods Shoppers 26.81% 31.68x
Home DIY Enthusiasts 11.91% 31.65x
Kitchen & Bathroom Remodelers 20.92% 31.57x
Home Goods Supercenter Shoppers 18.25% 31.27x
Home Design Enthusiasts 10.66% 31.26x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.41x
Patagonia 0.01% 2.24x
Talbots 0.02% 1.64x
Chicos 0.02% 1.51x
Lululemon 0.01% 1.34x
White House Black Market 0.02% 1.33x
Mens Wearhouse 0.01% 1.30x
H&M 0.01% 1.25x
Dressbarn 0.01% 1.23x
Urban Outfitters 0.02% 1.22x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 11.64% 46.22x
remodelista.com 3.99% 39.53x
carlaaston.com 1.51% 37.72x
knockoffdecor.com 1.55% 36.29x
mariakillam.com 1.70% 33.81x
laurelberninteriors.com 1.82% 33.15x
loveremodeled.com 1.29% 32.91x
thisoldhouse.com 2.77% 28.78x
farrow-ball.com 1.82% 28.10x
thecreativityexchange.com 1.64% 27.54x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.80% 32.72x
Furniture Shopping 0.10% 29.04x
Home Remodeling 0.77% 24.50x
DIY Decoration & Furniture 2.68% 16.67x
Canada Shopping - Kitchenware 0.18% 16.49x
Home Remodeling 0.14% 16.18x
Bathrooms & Plumbing 0.07% 14.61x
Painting & Renovation 0.23% 13.27x
Mail Order Food 0.17% 12.75x
Travel, Food, Fashion & Fitness 1.23% 12.49x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female