Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 48.08% 39.57x
Apartment Furniture Shoppers 47.73% 38.22x
Home Goods Shoppers 51.04% 37.62x
Luxury Retail Researchers 48.03% 36.06x
Home Custom Bedroom Decorators 38.39% 35.57x
Custom Home Lighting Shoppers 38.38% 35.53x
Home Decor Shoppers 43.88% 34.79x
Online Home Decor Shoppers 42.40% 33.28x
Country Home Decorators 41.27% 33.02x
Trendy Shoe Shoppers 38.96% 32.51x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 1.89x
Bonobos 0.01% 1.78x
Free People 0.02% 1.69x
Lululemon 0.04% 1.66x
Madewell 0.02% 1.64x
Zara 0.02% 1.60x
Hugo Boss 0.03% 1.55x
Jos A. Bank Clothiers 0.04% 1.54x
Chicos 0.05% 1.54x
Uniqlo 0.01% 1.53x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 2.07% 48.53x
americansignaturefurniture.com 2.61% 40.39x
katespade.com 1.08% 39.88x
rhmodern.com 1.01% 39.70x
restorationhardware.com 10.66% 37.19x
uttermost.com 1.13% 36.45x
toysrus.com 3.05% 35.22x
clarksusa.com 1.04% 34.54x
jossandmain.com 7.43% 34.33x
luxedecor.com 2.22% 33.79x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 13.95% 23.78x
Home Office Products 0.32% 21.22x
Home Decoration - Crafts & Kids 1.71% 18.09x
Home Remodeling 2.80% 17.74x
Home Décor, Furniture, & Decorating 0.02% 17.37x
Higher-End Fashion Brands 0.79% 17.16x
Painting & Renovation 2.70% 16.97x
Home Remodeling 7.02% 16.94x
DIY Decoration & Furniture 2.98% 16.36x
Holiday Gifts 0.67% 16.28x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female