Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 6.3 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 34.58% 23.26x
Home Goods Shoppers 41.71% 22.72x
Luxury Retail Researchers 39.09% 22.34x
Home Interior Design Enthusiasts 38.84% 22.04x
Home Decor Shoppers 32.59% 21.86x
Custom Home Lighting Shoppers 29.94% 21.69x
Home Custom Bedroom Decorators 29.94% 21.69x
Online Home Decor Shoppers 29.25% 20.41x
Trendy Shoe Shoppers 30.91% 20.16x
Country Home Decorators 31.24% 19.70x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.86x
Intermix 0.02% 1.77x
Club Monaco 0.02% 1.75x
Ralph Lauren 0.02% 1.65x
Madewell 0.03% 1.63x
LL Bean 0.01% 1.63x
Patagonia 0.03% 1.62x
Tommy Bahama 0.04% 1.62x
Kate Spade 0.03% 1.61x
Calvin Klein 0.01% 1.58x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 2.62% 52.26x
pier1.com 1.77% 50.26x
worldmarket.com 4.17% 47.89x
cb2.com 1.63% 46.66x
rhmodern.com 1.22% 44.24x
rhteen.com 1.25% 44.11x
thermador.com 1.04% 42.89x
restorationhardware.com 12.92% 42.32x
armstrong.com 1.34% 41.91x
gilt.com 1.25% 41.52x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 19.74% 16.30x
Home Office Products 0.66% 15.36x
Higher-End Fashion Brands 2.43% 14.83x
Home Decoration - Crafts & Kids 2.51% 13.79x
Washington D.C. Hotels 0.03% 13.68x
Holiday Gifts 1.17% 13.65x
South Carolina Travel 0.43% 13.49x
Home Remodeling 3.46% 13.42x
Painting & Renovation 4.28% 12.70x
Home Remodeling 8.58% 12.60x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female