Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 6.9 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 49.19% 29.17x
Apartment Furniture Shoppers 48.05% 28.48x
Home Goods Shoppers 50.42% 28.29x
Luxury Retail Researchers 47.61% 27.20x
Custom Home Lighting Shoppers 39.15% 26.20x
Home Custom Bedroom Decorators 39.17% 26.20x
Country Home Decorators 39.69% 25.88x
Home Decor Shoppers 45.27% 25.83x
Online Home Decor Shoppers 40.66% 25.36x
Trendy Shoe Shoppers 38.94% 24.64x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Armani.

Location Composition Index
Armani 0.03% 1.64x
Madewell 0.03% 1.60x
Bonobos 0.01% 1.57x
American Apparel 0.03% 1.53x
Columbia 0.01% 1.51x
REI 0.02% 1.49x
Lululemon 0.05% 1.47x
Urban Outfitters 0.04% 1.46x
Ann Taylor 0.02% 1.41x
Hugo Boss 0.04% 1.41x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is rhbabyandchild.com.

Website Composition Index
rhbabyandchild.com 1.34% 34.02x
americansignaturefurniture.com 1.83% 30.57x
restorationhardware.com 7.68% 28.62x
valuecityfurniture.com 5.22% 26.72x
zgallerie.com 4.08% 25.98x
jossandmain.com 5.41% 25.51x
luxedecor.com 1.64% 25.00x
potterybarn.com 5.18% 24.56x
toysrus.com 1.75% 24.44x
kirklands.com 2.77% 24.29x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 11.70% 20.53x
Home Office Products 0.26% 17.77x
Home Decoration - Crafts & Kids 1.53% 15.73x
Home Remodeling 2.39% 15.47x
Higher-End Fashion Brands 0.64% 14.87x
Home Remodeling 6.06% 14.79x
Painting & Renovation 2.38% 14.36x
Bathrooms & Plumbing 2.46% 14.04x
Home Improvement Contractor 0.60% 13.76x
Home Décor, Furniture, & Decorating 0.01% 13.70x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female