Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 43.33% 36.86x
Apartment Furniture Shoppers 35.12% 35.75x
Luxury Retail Researchers 35.15% 34.18x
Home Custom Bedroom Decorators 25.60% 33.04x
Custom Home Lighting Shoppers 25.60% 33.04x
Online Home Decor Shoppers 29.01% 31.98x
Trendy Shoe Shoppers 30.13% 30.99x
Country Home Decorators 35.98% 30.88x
Home Decor Shoppers 36.71% 30.69x
Home Goods Shoppers 43.01% 30.62x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.49x
Mens Wearhouse 0.01% 1.30x
White House Black Market 0.01% 1.27x
Maurices 0.01% 1.11x
Express 0.01% 1.10x
Old Navy 0.01% 1.05x
Carhartt 0.09% 0.99x
Victoria's Secret 0.01% 0.93x
Journeys 0.01% 0.87x
The Childrens Place 0.01% 0.85x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 1.67% 54.84x
zgallerie.com 1.04% 53.17x
valuecityfurniture.com 1.31% 48.07x
potterybarn.com 1.09% 47.71x
jossandmain.com 1.23% 42.40x
overstock.com 6.06% 35.54x
williams-sonoma.com 1.06% 33.09x
monrovia.com 1.38% 32.84x
freshome.com 1.23% 32.64x
weichert.com 1.11% 32.13x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 3.14% 25.95x
Home Remodeling 2.00% 21.85x
Furniture Shopping 8.76% 21.41x
Home Decoration - Crafts & Kids 0.22% 20.84x
Bathrooms & Plumbing 0.37% 20.38x
Higher-End Fashion Brands 0.05% 19.49x
Office Furniture Design 0.10% 18.67x
Home Remodeling 0.54% 18.63x
Pre-Built Home Researchers 0.48% 17.66x
Women Shoppers 2.59% 17.60x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female