Dstillery Audiences

FURNITURE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Furniture Shoppers Audience

Below you'll find more information about the Furniture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Furniture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 42.36% 37.26x
Apartment Furniture Shoppers 36.39% 35.09x
Luxury Retail Researchers 34.63% 34.10x
Home Custom Bedroom Decorators 26.96% 32.70x
Custom Home Lighting Shoppers 26.96% 32.69x
Online Home Decor Shoppers 29.91% 30.93x
Country Home Decorators 36.85% 30.31x
Trendy Shoe Shoppers 31.38% 30.10x
Home DIY Enthusiasts 31.17% 29.96x
Home Goods Shoppers 43.92% 29.63x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Interest attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.96x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Location attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 1.04% 55.99x
overstock.com 4.12% 34.92x
nyandcompany.com 1.64% 33.55x
steinmart.com 2.05% 30.96x
hammacher.com 1.12% 28.83x
carlaaston.com 2.13% 28.82x
remodelista.com 5.73% 28.68x
hellolovelystudio.com 1.07% 28.19x
laurelberninteriors.com 3.18% 27.04x
roomfortuesday.com 1.16% 26.12x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Web attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 2.91% 25.08x
Furniture Shopping 5.86% 22.88x
Higher-End Fashion Brands 0.04% 22.74x
Home Decoration - Crafts & Kids 0.12% 22.11x
Home Remodeling 1.71% 20.54x
Holiday Gifts 0.06% 20.00x
Office Furniture Design 0.08% 18.68x
Bathrooms & Plumbing 0.21% 18.55x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 18.37x
Custom Gifts 0.27% 18.19x
Composition Percentage: The overlap percentage between the Furniture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female