Dstillery Audiences

GIS USERS

Audience Size: 4 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 34.43% 18.40x
IT Decision Makers 27.55% 17.07x
Coders & Developers 35.22% 15.96x
Tech News Enthusiasts 24.15% 15.51x
Executive and C-Suite 24.04% 14.48x
Apple Fans 26.04% 14.38x
Cybersecurity Researchers 26.34% 14.34x
Open Source Developers 31.35% 14.01x
High End TV Shoppers 24.37% 13.71x
Civil Engineers 30.93% 13.57x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.64x
REI 0.02% 1.49x
American Apparel 0.03% 1.42x
Urban Outfitters 0.04% 1.39x
LL Bean 0.00% 1.38x
Ann Taylor 0.02% 1.29x
Intermix 0.01% 1.26x
The North Face 0.02% 1.23x
Madewell 0.01% 1.23x
Lorna Jane 0.00% 1.17x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is pobonline.com.

Website Composition Index
pobonline.com 0.74% 80.66x
mapcruzin.com 0.34% 80.51x
oracle-base.com 0.14% 76.08x
r-graph-gallery.com 0.22% 75.29x
aspsnippets.com 0.42% 74.97x
findjar.com 0.10% 74.59x
sqlteam.com 0.35% 73.73x
cyberciti.biz 0.13% 73.47x
likegeeks.com 0.16% 72.10x
dotnettricks.com 0.27% 71.88x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 11.47% 20.36x
Community Planning & Transportation 2.29% 18.47x
Data Analysis & Scripting 22.31% 17.04x
Home Décor, Furniture, & Decorating 0.08% 15.23x
Robotics 2.35% 14.84x
Data Centers 6.05% 14.59x
Handyman Tools 0.05% 13.66x
Design Software 8.64% 13.46x
Electronic Cabling 1.99% 12.68x
Engineering 6.92% 12.49x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999