Explore the GIS Users Audience
Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the GIS Users audience.
INTERESTS
The GIS Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GIS Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 37.54% | 46.62x |
| Coders & Developers | 38.46% | 42.64x |
| IT Decision Makers | 31.92% | 40.86x |
| Camera Review Readers | 27.89% | 36.65x |
| Open Source Developers | 34.27% | 35.93x |
| Cybersecurity Researchers | 28.39% | 35.64x |
| Tech News Enthusiasts | 24.81% | 35.48x |
| Apple Fans | 28.76% | 34.76x |
| Enterprise Field Services Researchers | 32.88% | 34.51x |
| Ergonomic Office Supplies Shoppers | 30.52% | 34.37x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
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APPAREL RETAILERS
The GIS Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GIS Users audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.06% | 1.71x |
| Uniqlo | 0.01% | 1.49x |
| Club Monaco | 0.02% | 1.44x |
| Columbia | 0.02% | 1.43x |
| REI | 0.02% | 1.43x |
| Gap | 0.06% | 1.41x |
| Jos A. Bank Clothiers | 0.28% | 1.39x |
| The North Face | 0.02% | 1.35x |
| Urban Outfitters | 0.04% | 1.34x |
| American Apparel | 0.04% | 1.32x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
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WEBSITES
The GIS Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the GIS Users audience is pythoncentral.io.
| Website | Composition | Index |
| pythoncentral.io | 1.31% | 106.32x |
| databasejournal.com | 1.43% | 99.68x |
| pobonline.com | 1.01% | 97.49x |
| pythontips.com | 1.02% | 96.40x |
| idera.com | 1.01% | 96.10x |
| activestate.com | 2.28% | 95.07x |
| codeguru.com | 1.93% | 94.47x |
| vbforums.com | 1.94% | 93.15x |
| sqlservercentral.com | 1.66% | 92.03x |
| dbader.org | 1.28% | 88.37x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 2.47% | 30.57x |
| Data Analysis & Scripting | 27.77% | 26.87x |
| Handyman Tools | 0.05% | 24.28x |
| Data, Analytics & Coding | 17.72% | 23.26x |
| Robotics | 2.62% | 23.20x |
| Data Centers | 6.70% | 22.93x |
| Design Software | 9.04% | 21.09x |
| Electronic Cabling | 2.15% | 20.72x |
| Engineering | 7.87% | 20.13x |
| Assorted Topics (Business Support ToolsForm Templates) | 1.17% | 19.14x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
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DEMOGRAPHICS
The GIS Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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