Dstillery Audiences

GIS USERS

Audience Size: 4.3 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 39.00% 23.45x
IT Decision Makers 34.43% 19.89x
Yale University Fans 35.73% 18.64x
Civil Engineers 39.42% 18.63x
Camera Review Readers 29.63% 18.35x
Executive and C-Suite 26.11% 17.90x
Executive Travelers 33.10% 17.88x
High End TV Shoppers 28.98% 17.87x
Pilots 29.74% 17.86x
Coders & Developers 36.13% 17.84x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is REI.

Location Composition Index
REI 0.02% 1.94x
Patagonia 0.01% 1.74x
Madewell 0.03% 1.60x
Urban Outfitters 0.04% 1.56x
American Apparel 0.03% 1.56x
Bonobos 0.01% 1.48x
Free People 0.03% 1.40x
Uniqlo 0.01% 1.30x
Lululemon 0.04% 1.29x
Armani 0.02% 1.29x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is activestate.com.

Website Composition Index
activestate.com 1.17% 46.63x
codeproject.com 1.31% 46.50x
pythonforbeginners.com 4.51% 44.60x
dbader.org 1.03% 43.93x
dzone.com 1.27% 43.33x
bentley.com 1.75% 42.65x
itprotoday.com 1.45% 42.62x
pythoncentral.io 1.42% 40.66x
bytes.com 3.59% 40.23x
learnpython.org 1.71% 40.10x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 1.40% 19.99x
Data Analysis & Scripting 16.53% 18.34x
Robotics 1.32% 17.39x
Data, Analytics & Coding 11.34% 16.79x
Data Centers 3.06% 15.80x
Engineering 4.43% 15.63x
Design Software 5.06% 14.89x
Clean Energy 1.97% 14.64x
Electrical Engineering 3.56% 14.57x
Electronic Cabling 1.03% 14.36x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male