Dstillery Audiences

GIS USERS

Audience Size: 3.9 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 38.78% 30.76x
IT Decision Makers 33.17% 26.10x
Coders & Developers 38.13% 24.67x
Yale University Fans 32.47% 24.23x
SEO Specialists 35.00% 23.98x
Civil Engineers 38.18% 23.66x
Camera Review Readers 28.33% 23.54x
Executive Travelers 19.65% 23.48x
Executive and C-Suite 24.91% 23.01x
Pilots 28.84% 22.88x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is REI.

Location Composition Index
REI 0.01% 1.99x
Madewell 0.02% 1.51x
Kate Spade 0.02% 1.49x
Lululemon 0.03% 1.45x
Urban Outfitters 0.03% 1.40x
The North Face 0.01% 1.39x
Uniqlo 0.01% 1.37x
Jos A. Bank Clothiers 0.03% 1.36x
Brooks Brothers 0.02% 1.36x
Ann Taylor 0.01% 1.35x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is codeproject.com.

Website Composition Index
codeproject.com 1.45% 49.02x
activestate.com 1.26% 48.77x
dbader.org 1.08% 47.04x
dzone.com 1.43% 46.95x
pythonforbeginners.com 4.76% 46.51x
itprotoday.com 1.58% 46.15x
bentley.com 1.67% 44.46x
pythoncentral.io 1.38% 42.68x
bytes.com 3.72% 41.99x
programcreek.com 4.73% 41.66x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 1.72% 24.00x
Data Analysis & Scripting 21.45% 20.60x
Robotics 1.63% 20.04x
Data, Analytics & Coding 14.32% 19.22x
Data Centers 3.82% 18.27x
Design Software 6.09% 17.28x
Engineering 5.55% 17.10x
Clean Energy 2.30% 16.61x
Electronic Cabling 1.28% 16.55x
Assorted Topics (Business Support ToolsForm Templates) 0.71% 16.29x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male