Explore the GIS Users Audience
Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the GIS Users audience.
INTERESTS
The GIS Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GIS Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 40.52% | 31.17x |
| IT Decision Makers | 35.79% | 26.78x |
| Coders & Developers | 38.97% | 25.42x |
| SEO Specialists | 36.15% | 24.33x |
| Camera Review Readers | 30.68% | 24.28x |
| Civil Engineers | 38.80% | 24.08x |
| Yale University Fans | 31.82% | 24.00x |
| Apple Fans | 32.30% | 23.84x |
| Executive and C-Suite | 27.47% | 23.75x |
| Ergonomic Office Supplies Shoppers | 34.93% | 23.56x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
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APPAREL RETAILERS
The GIS Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GIS Users audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.13% | 1.98x |
| Jos A. Bank Clothiers | 0.31% | 1.53x |
| REI | 0.02% | 1.44x |
| White House Black Market | 0.36% | 1.37x |
| Patagonia | 0.01% | 1.37x |
| Madewell | 0.01% | 1.35x |
| Uniqlo | 0.02% | 1.34x |
| Johnston and Murphy | 0.53% | 1.29x |
| Mens Wearhouse | 0.44% | 1.28x |
| Topshop | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
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WEBSITES
The GIS Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the GIS Users audience is activestate.com.
| Website | Composition | Index |
| activestate.com | 1.40% | 53.94x |
| pythonforbeginners.com | 5.18% | 52.64x |
| bentley.com | 1.81% | 51.70x |
| dbader.org | 1.11% | 50.82x |
| dzone.com | 2.37% | 50.72x |
| itprotoday.com | 2.59% | 49.91x |
| bytes.com | 4.34% | 48.75x |
| codeproject.com | 2.35% | 47.51x |
| esri.com | 3.55% | 47.41x |
| realpython.com | 6.75% | 46.87x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 1.67% | 24.33x |
| Data Analysis & Scripting | 20.99% | 19.96x |
| Robotics | 1.88% | 19.29x |
| Data, Analytics & Coding | 14.76% | 18.53x |
| Data Centers | 4.31% | 18.39x |
| Design Software | 6.22% | 17.47x |
| Handyman Tools | 0.03% | 17.46x |
| Engineering | 5.86% | 17.05x |
| Electronic Cabling | 1.51% | 16.48x |
| Clean Energy | 2.42% | 16.00x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
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DEMOGRAPHICS
The GIS Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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