Dstillery Audiences

GIS USERS

Audience Size: 2.6 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Job Seekers.

Interest Composition Index
Job Seekers 26.51% 27.56x
Career Focused Individuals 28.86% 20.92x
Resume Writing Researchers 11.79% 20.26x
Unemployment Benefit Researchers 7.17% 18.14x
Online Education Resource Researchers 9.29% 17.36x
Moving Services Shoppers 5.71% 16.89x
Military Benefits Researchers 8.30% 16.18x
Online Legal Document Service Researchers 16.31% 16.04x
Harvard University Fans 4.24% 15.99x
Legal Advice Researchers 11.99% 15.39x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Maurices.

Location Composition Index
Maurices 0.02% 1.30x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is broadwaymusicalhome.com.

Website Composition Index
broadwaymusicalhome.com 1.82% 60.84x
peopleready.com 3.02% 57.03x
theapplicantmanager.com 2.35% 51.77x
indeed.com 7.20% 38.38x
myjobhelper.com 2.19% 38.12x
lensa.com 6.63% 37.42x
motorcitybengals.com 2.26% 31.71x
governmentjobs.com 34.89% 29.57x
esri.com 1.28% 28.23x
icims.com 1.48% 25.65x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 0.10% 29.49x
Career Cluster A 1.07% 23.91x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.94% 19.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.21% 15.69x
Human Resources & Employee Management 0.05% 13.79x
Sports - Golf, Hunting, Fishing 0.04% 13.36x
Los Angeles Cluster 0.08% 12.09x
Electrical Engineering 0.09% 11.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.03% 11.34x
Oil & Energy 0.03% 11.34x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male