Explore the GIS Users Audience
Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the GIS Users audience.
INTERESTS
The GIS Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GIS Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 39.00% | 23.45x |
| IT Decision Makers | 34.43% | 19.89x |
| Yale University Fans | 35.73% | 18.64x |
| Civil Engineers | 39.42% | 18.63x |
| Camera Review Readers | 29.63% | 18.35x |
| Executive and C-Suite | 26.11% | 17.90x |
| Executive Travelers | 33.10% | 17.88x |
| High End TV Shoppers | 28.98% | 17.87x |
| Pilots | 29.74% | 17.86x |
| Coders & Developers | 36.13% | 17.84x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Curious about what else the GIS Users audience is interested in?
Sign Up
APPAREL RETAILERS
The GIS Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GIS Users audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.94x |
| Patagonia | 0.01% | 1.74x |
| Madewell | 0.03% | 1.60x |
| Urban Outfitters | 0.04% | 1.56x |
| American Apparel | 0.03% | 1.56x |
| Bonobos | 0.01% | 1.48x |
| Free People | 0.03% | 1.40x |
| Uniqlo | 0.01% | 1.30x |
| Lululemon | 0.04% | 1.29x |
| Armani | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Want to find more of the GIS Users audience in the real world?
Sign Up
WEBSITES
The GIS Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the GIS Users audience is activestate.com.
| Website | Composition | Index |
| activestate.com | 1.17% | 46.63x |
| codeproject.com | 1.31% | 46.50x |
| pythonforbeginners.com | 4.51% | 44.60x |
| dbader.org | 1.03% | 43.93x |
| dzone.com | 1.27% | 43.33x |
| bentley.com | 1.75% | 42.65x |
| itprotoday.com | 1.45% | 42.62x |
| pythoncentral.io | 1.42% | 40.66x |
| bytes.com | 3.59% | 40.23x |
| learnpython.org | 1.71% | 40.10x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Want to see more of the websites the GIS Users audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 1.40% | 19.99x |
| Data Analysis & Scripting | 16.53% | 18.34x |
| Robotics | 1.32% | 17.39x |
| Data, Analytics & Coding | 11.34% | 16.79x |
| Data Centers | 3.06% | 15.80x |
| Engineering | 4.43% | 15.63x |
| Design Software | 5.06% | 14.89x |
| Clean Energy | 1.97% | 14.64x |
| Electrical Engineering | 3.56% | 14.57x |
| Electronic Cabling | 1.03% | 14.36x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Want to see more of the Content Affinities the GIS Users audience visits?
Sign Up
DEMOGRAPHICS
The GIS Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the GIS Users audience?
Sign Up