Dstillery Audiences

GIS USERS

Audience Size: 3 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 37.54% 46.62x
Coders & Developers 38.46% 42.64x
IT Decision Makers 31.92% 40.86x
Camera Review Readers 27.89% 36.65x
Open Source Developers 34.27% 35.93x
Cybersecurity Researchers 28.39% 35.64x
Tech News Enthusiasts 24.81% 35.48x
Apple Fans 28.76% 34.76x
Enterprise Field Services Researchers 32.88% 34.51x
Ergonomic Office Supplies Shoppers 30.52% 34.37x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Bonobos.

Location Composition Index
Bonobos 0.06% 1.71x
Uniqlo 0.01% 1.49x
Club Monaco 0.02% 1.44x
Columbia 0.02% 1.43x
REI 0.02% 1.43x
Gap 0.06% 1.41x
Jos A. Bank Clothiers 0.28% 1.39x
The North Face 0.02% 1.35x
Urban Outfitters 0.04% 1.34x
American Apparel 0.04% 1.32x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is pythoncentral.io.

Website Composition Index
pythoncentral.io 1.31% 106.32x
databasejournal.com 1.43% 99.68x
pobonline.com 1.01% 97.49x
pythontips.com 1.02% 96.40x
idera.com 1.01% 96.10x
activestate.com 2.28% 95.07x
codeguru.com 1.93% 94.47x
vbforums.com 1.94% 93.15x
sqlservercentral.com 1.66% 92.03x
dbader.org 1.28% 88.37x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 2.47% 30.57x
Data Analysis & Scripting 27.77% 26.87x
Handyman Tools 0.05% 24.28x
Data, Analytics & Coding 17.72% 23.26x
Robotics 2.62% 23.20x
Data Centers 6.70% 22.93x
Design Software 9.04% 21.09x
Electronic Cabling 2.15% 20.72x
Engineering 7.87% 20.13x
Assorted Topics (Business Support ToolsForm Templates) 1.17% 19.14x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male