Explore the GIS Users Audience
Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the GIS Users audience.
INTERESTS
The GIS Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GIS Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 34.43% | 18.40x |
| IT Decision Makers | 27.55% | 17.07x |
| Coders & Developers | 35.22% | 15.96x |
| Tech News Enthusiasts | 24.15% | 15.51x |
| Executive and C-Suite | 24.04% | 14.48x |
| Apple Fans | 26.04% | 14.38x |
| Cybersecurity Researchers | 26.34% | 14.34x |
| Open Source Developers | 31.35% | 14.01x |
| High End TV Shoppers | 24.37% | 13.71x |
| Civil Engineers | 30.93% | 13.57x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
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APPAREL RETAILERS
The GIS Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GIS Users audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.64x |
| REI | 0.02% | 1.49x |
| American Apparel | 0.03% | 1.42x |
| Urban Outfitters | 0.04% | 1.39x |
| LL Bean | 0.00% | 1.38x |
| Ann Taylor | 0.02% | 1.29x |
| Intermix | 0.01% | 1.26x |
| The North Face | 0.02% | 1.23x |
| Madewell | 0.01% | 1.23x |
| Lorna Jane | 0.00% | 1.17x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
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WEBSITES
The GIS Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the GIS Users audience is pobonline.com.
| Website | Composition | Index |
| pobonline.com | 0.74% | 80.66x |
| mapcruzin.com | 0.34% | 80.51x |
| oracle-base.com | 0.14% | 76.08x |
| r-graph-gallery.com | 0.22% | 75.29x |
| aspsnippets.com | 0.42% | 74.97x |
| findjar.com | 0.10% | 74.59x |
| sqlteam.com | 0.35% | 73.73x |
| cyberciti.biz | 0.13% | 73.47x |
| likegeeks.com | 0.16% | 72.10x |
| dotnettricks.com | 0.27% | 71.88x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GIS Users audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 11.47% | 20.36x |
| Community Planning & Transportation | 2.29% | 18.47x |
| Data Analysis & Scripting | 22.31% | 17.04x |
| Home Décor, Furniture, & Decorating | 0.08% | 15.23x |
| Robotics | 2.35% | 14.84x |
| Data Centers | 6.05% | 14.59x |
| Handyman Tools | 0.05% | 13.66x |
| Design Software | 8.64% | 13.46x |
| Electronic Cabling | 1.99% | 12.68x |
| Engineering | 6.92% | 12.49x |
Composition Percentage:
The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
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DEMOGRAPHICS
The GIS Users audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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