Dstillery Audiences

GIS USERS

Audience Size: 3.6 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 38.02% 22.50x
IT Decision Makers 31.27% 20.37x
Coders & Developers 36.85% 19.99x
Tech News Enthusiasts 26.08% 18.28x
Cybersecurity Researchers 28.17% 17.95x
Apple Fans 29.36% 17.30x
Open Source Developers 32.82% 17.22x
Enterprise Field Services Researchers 31.52% 17.14x
SEO Specialists 31.87% 16.99x
Executive and C-Suite 26.85% 16.89x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.64x
Ralph Lauren 0.01% 1.45x
Columbia 0.01% 1.42x
REI 0.02% 1.38x
American Apparel 0.03% 1.32x
Banana Republic 0.04% 1.31x
Free People 0.02% 1.29x
Hollister 0.01% 1.29x
Joe's Jeans 0.00% 1.28x
The North Face 0.02% 1.28x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is unix.com.

Website Composition Index
unix.com 1.03% 92.02x
activestate.com 1.77% 89.46x
pythoncentral.io 1.46% 89.23x
scotch.io 1.60% 87.53x
pythonforbeginners.com 6.25% 84.03x
w3resource.com 1.51% 81.18x
databasejournal.com 1.71% 80.31x
bytes.com 4.65% 78.39x
bentley.com 2.76% 76.69x
bogotobogo.com 1.52% 76.24x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 2.43% 22.94x
Data, Analytics & Coding 13.48% 21.13x
Data Analysis & Scripting 24.22% 19.92x
Data Centers 6.51% 17.52x
Robotics 2.44% 17.32x
Handyman Tools 0.05% 16.81x
Home Décor, Furniture, & Decorating 0.07% 16.77x
Design Software 9.09% 15.98x
Electronic Cabling 2.15% 15.75x
Engineering 7.34% 15.17x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male