Dstillery Audiences

GIS USERS

Audience Size: 3.8 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 40.52% 31.17x
IT Decision Makers 35.79% 26.78x
Coders & Developers 38.97% 25.42x
SEO Specialists 36.15% 24.33x
Camera Review Readers 30.68% 24.28x
Civil Engineers 38.80% 24.08x
Yale University Fans 31.82% 24.00x
Apple Fans 32.30% 23.84x
Executive and C-Suite 27.47% 23.75x
Ergonomic Office Supplies Shoppers 34.93% 23.56x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.98x
Jos A. Bank Clothiers 0.31% 1.53x
REI 0.02% 1.44x
White House Black Market 0.36% 1.37x
Patagonia 0.01% 1.37x
Madewell 0.01% 1.35x
Uniqlo 0.02% 1.34x
Johnston and Murphy 0.53% 1.29x
Mens Wearhouse 0.44% 1.28x
Topshop 0.02% 1.27x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is activestate.com.

Website Composition Index
activestate.com 1.40% 53.94x
pythonforbeginners.com 5.18% 52.64x
bentley.com 1.81% 51.70x
dbader.org 1.11% 50.82x
dzone.com 2.37% 50.72x
itprotoday.com 2.59% 49.91x
bytes.com 4.34% 48.75x
codeproject.com 2.35% 47.51x
esri.com 3.55% 47.41x
realpython.com 6.75% 46.87x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 1.67% 24.33x
Data Analysis & Scripting 20.99% 19.96x
Robotics 1.88% 19.29x
Data, Analytics & Coding 14.76% 18.53x
Data Centers 4.31% 18.39x
Design Software 6.22% 17.47x
Handyman Tools 0.03% 17.46x
Engineering 5.86% 17.05x
Electronic Cabling 1.51% 16.48x
Clean Energy 2.42% 16.00x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male