Dstillery Audiences

GIS USERS

Audience Size: 2.5 Million Devices

Explore the GIS Users Audience

Below you'll find more information about the GIS Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the GIS Users audience.

Dstillery Crafted Audiences

INTERESTS

The GIS Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GIS Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 26.24% 23.48x
Online Grammar Tool Users 17.38% 23.17x
Web Conferences and Remote Workers 31.03% 22.77x
Executive Travelers 15.28% 22.15x
Tutoring Resources Researchers 21.89% 21.70x
Mac Users 18.39% 21.69x
Immigration Resource Researchers 23.58% 21.11x
Immigration Policy Researchers 23.58% 21.11x
Ivy League College Researchers 14.06% 20.60x
Home Brewing Enthusiasts 21.18% 20.42x
Composition Percentage: The overlap percentage between the GIS Users audience and the Interest attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GIS Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GIS Users audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.46x
J. Crew 0.02% 1.41x
H&M 0.02% 1.39x
Eddie Bauer 0.01% 1.35x
Chicos 0.02% 1.23x
Mens Wearhouse 0.03% 1.19x
Coach 0.01% 1.19x
White House Black Market 0.02% 1.19x
Lane Bryant 0.02% 1.18x
LOFT 0.02% 1.17x
Composition Percentage: The overlap percentage between the GIS Users audience and the Location attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The GIS Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GIS Users audience is gislounge.com.

Website Composition Index
gislounge.com 1.38% 72.31x
realpython.com 1.63% 58.48x
pythonforbeginners.com 1.18% 52.62x
xspdf.com 1.39% 52.11x
ascelibrary.org 2.08% 48.89x
esri.com 2.28% 48.59x
latlong.net 7.33% 48.28x
programmersought.com 2.15% 40.19x
programcreek.com 3.22% 39.40x
cmdlinetips.com 1.09% 36.94x
Composition Percentage: The overlap percentage between the GIS Users audience and the Web attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GIS Users audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 0.14% 27.65x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.21% 22.87x
Data, Analytics & Coding 2.96% 21.91x
Engineering 0.25% 21.91x
Clean Energy 0.17% 21.30x
Machines & Industrial Supplies 0.10% 20.33x
University Press 0.09% 18.10x
Data Analysis & Scripting 6.61% 17.60x
International Development & Health 0.04% 17.56x
Design Software 2.13% 16.49x
Composition Percentage: The overlap percentage between the GIS Users audience and the Content Affinity attribute.
Index: A comparison of the GIS Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GIS Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male