Explore the GMC Vehicle Shopper Audience
Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.
INTERESTS
The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 39.53% | 24.67x |
| Auto Repair Researchers | 39.56% | 24.05x |
| Truck Shoppers | 41.25% | 21.97x |
| In-Market Car Shoppers | 38.62% | 21.74x |
| Car Enthusiasts | 33.32% | 21.36x |
| Quads and ATV Enthusiasts | 40.47% | 19.96x |
| Power Tools Shoppers | 35.70% | 19.92x |
| Jeep Vehicle Shoppers | 34.36% | 19.61x |
| Corvette Enthusiasts | 34.97% | 19.55x |
| Car Collector Enthusiasts | 32.41% | 19.45x |
Composition Percentage:
The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
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APPAREL RETAILERS
The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.46x |
| Carhartt | 0.27% | 1.40x |
| Belk | 0.02% | 1.26x |
| Dressbarn | 0.04% | 1.02x |
| Lane Bryant | 0.04% | 0.97x |
| REI | 0.02% | 0.97x |
| Talbots | 0.04% | 0.96x |
| Columbia | 0.01% | 0.94x |
| Tommy Bahama | 0.02% | 0.94x |
| Intermix | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
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WEBSITES
The GMC Vehicle Shopper audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the GMC Vehicle Shopper audience is gm.com.
| Website | Composition | Index |
| gm.com | 4.97% | 75.34x |
| news.pickuptrucks.com | 7.95% | 66.89x |
| silveradosierra.com | 2.60% | 51.99x |
| tahoeyukonforum.com | 2.16% | 51.36x |
| trucktrend.com | 14.44% | 51.07x |
| gminsidenews.com | 3.51% | 50.36x |
| dieselplace.com | 3.60% | 49.51x |
| nissanusa.com | 3.03% | 46.28x |
| cadillac.com | 2.04% | 45.77x |
| tflcar.com | 2.07% | 45.20x |
Composition Percentage:
The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.39% | 23.03x |
| Trucking | 17.27% | 18.80x |
| Home Improvement Contractor | 4.14% | 18.07x |
| Car Keys, Locks & Remotes | 10.26% | 17.33x |
| Texas Off-Roading | 0.22% | 17.02x |
| General Interest | 0.50% | 16.34x |
| Auto Body Upkeep & Repair Researchers | 7.13% | 16.15x |
| Motorcycles & Snowmobiles | 5.36% | 15.77x |
| Recreational Motor Sport Enthusiasts | 5.16% | 15.23x |
| Auto Tires & Parts Repair Researchers | 5.74% | 15.05x |
Composition Percentage:
The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
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DEMOGRAPHICS
The GMC Vehicle Shopper audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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