Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.8 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 43.57% 54.29x
Auto Repair Researchers 43.83% 51.24x
Car Enthusiasts 35.16% 49.33x
Truck Shoppers 45.17% 48.13x
Competitive Car Brand Shoppers 42.59% 46.42x
Power Tools Shoppers 36.60% 45.42x
Automotive News Readers 31.22% 45.16x
In-Market Car Shoppers 43.21% 44.92x
Corvette Enthusiasts 37.56% 44.21x
Quads and ATV Enthusiasts 42.68% 44.20x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.62x
Jos A. Bank Clothiers 0.32% 1.25x
REI 0.02% 1.24x
Buckle 0.15% 1.23x
Mens Wearhouse 0.49% 1.20x
Chicos 0.05% 1.16x
Lane Bryant 0.05% 1.13x
White House Black Market 0.15% 1.12x
Talbots 0.04% 1.08x
Johnston and Murphy 0.10% 1.08x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 3.03% 79.01x
gmc.com 1.82% 77.07x
gm.com 5.60% 74.33x
dieselarmy.com 1.21% 70.74x
terrainforum.net 1.16% 66.43x
hardworkingtrucks.com 1.36% 66.10x
texas-speed.com 1.71% 65.63x
news.pickuptrucks.com 8.36% 64.74x
procharger.com 1.57% 61.66x
dieselplace.com 4.93% 60.72x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.28% 30.22x
Trucking 17.40% 25.20x
Home Improvement Contractor 2.58% 23.93x
Texas Off-Roading 0.23% 23.45x
Auto Tires & Parts Repair Researchers 5.30% 23.16x
Auto Body Upkeep & Repair Researchers 6.64% 22.55x
Car Keys, Locks & Remotes 11.53% 22.40x
General Interest 0.43% 21.63x
Motorcycles & Snowmobiles 7.54% 20.80x
Recreational Motor Sport Enthusiasts 4.97% 20.16x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male