Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 4 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 46.06% 30.35x
Auto Repair Researchers 47.49% 29.73x
In-Market Car Shoppers 48.85% 28.19x
Truck Shoppers 46.49% 27.85x
Automotive News Readers 30.66% 26.11x
Buick Vehicle Shoppers 45.63% 25.76x
Classic Car Shoppers 42.78% 25.62x
Competitive Car Brand Shoppers 42.58% 25.32x
Cadillac Vehicle Shoppers 43.76% 25.26x
Power Tools Shoppers 40.11% 25.24x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.47x
Maurices 0.01% 1.41x
Old Navy 0.01% 1.09x
Journeys 0.01% 1.05x
The Childrens Place 0.01% 0.93x
Victoria's Secret 0.01% 0.85x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 1.94% 52.19x
gm.com 2.94% 48.53x
news.pickuptrucks.com 5.41% 42.06x
dieselworldmag.com 1.41% 41.55x
dieselpowerproducts.com 1.93% 40.38x
terrainforum.net 1.51% 38.39x
monstertransmission.com 1.18% 37.49x
tahoeyukonforum.com 2.89% 37.34x
ktperformance.net 1.23% 37.12x
gm-trucks.com 1.01% 36.95x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.12% 23.84x
Trucking 10.03% 23.29x
Car Keys, Locks & Remotes 6.78% 23.08x
Auto Body Upkeep & Repair Researchers 3.47% 21.14x
Auto Tires & Parts Repair Researchers 2.04% 19.32x
Rural Living 0.04% 18.70x
Trucks 3.39% 18.24x
General Interest 0.16% 17.90x
Recreational Motor Sport Enthusiasts 2.71% 17.18x
Auto Enthusiast Information Researchers 9.60% 17.03x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male