Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 4.2 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 48.35% 35.87x
Auto Repair Researchers 49.63% 34.32x
In-Market Car Shoppers 48.00% 32.51x
Truck Shoppers 48.76% 32.44x
Automotive News Readers 32.20% 31.15x
Car Enthusiasts 39.15% 30.44x
Power Tools Shoppers 39.99% 30.42x
Competitive Car Brand Shoppers 44.14% 30.21x
Xtreme Sports Fans 43.19% 30.15x
Jeep Vehicle Shoppers 42.26% 30.13x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.55x
Talbots 0.03% 1.40x
Belk 0.01% 1.29x
Buckle 0.04% 1.15x
Chicos 0.04% 1.13x
Eddie Bauer 0.02% 1.11x
Ralph Lauren 0.01% 1.10x
Dressbarn 0.03% 1.08x
Aeropostale 0.05% 1.07x
The Childrens Place 0.06% 1.06x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 2.48% 53.26x
gm.com 4.27% 50.90x
gmc.com 1.23% 48.49x
terrainforum.net 1.16% 45.96x
dieselpowerproducts.com 2.62% 44.09x
news.pickuptrucks.com 6.87% 43.99x
tahoeyukonforum.com 2.70% 43.61x
acadiaforum.net 1.82% 42.60x
gminsidenews.com 2.86% 41.31x
trucktrend.com 9.20% 41.26x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.14% 24.95x
Trucking 11.69% 21.92x
Texas Off-Roading 0.15% 20.70x
Car Keys, Locks & Remotes 8.87% 20.61x
Home Improvement Contractor 0.95% 19.85x
Auto Tires & Parts Repair Researchers 2.81% 19.49x
Auto Body Upkeep & Repair Researchers 4.23% 19.21x
General Interest 0.27% 18.74x
Recreational Motor Sport Enthusiasts 3.08% 17.59x
Environmentally Friendly Cars 0.07% 16.94x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male