Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 3.7 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 44.14% 29.43x
Auto Repair Researchers 47.43% 28.81x
In-Market Car Shoppers 48.38% 28.20x
Truck Shoppers 46.12% 25.84x
Classic Car Shoppers 42.66% 24.35x
Cadillac Vehicle Shoppers 44.18% 24.08x
Competitive Car Brand Shoppers 40.45% 24.08x
Xtreme Sports Fans 41.81% 23.94x
Power Tools Shoppers 38.81% 23.70x
Jeep Vehicle Shoppers 39.63% 23.60x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Maurices.

Location Composition Index
Maurices 0.02% 1.43x
Carhartt 0.24% 1.38x
Journeys 0.01% 1.22x
Victoria's Secret 0.01% 1.10x
Old Navy 0.02% 1.07x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 1.67% 47.78x
gm.com 2.00% 47.19x
dieselworldmag.com 1.03% 42.04x
thoroughbreddiesel.com 1.72% 38.95x
dieselpowerproducts.com 1.51% 38.34x
news.pickuptrucks.com 5.26% 37.82x
terrainforum.net 1.48% 37.58x
tahoeyukonforum.com 2.74% 35.67x
gminsidenews.com 2.67% 35.23x
acadiaforum.net 2.28% 35.16x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.09% 22.69x
Car Keys, Locks & Remotes 4.99% 22.57x
Trucking 8.66% 21.70x
Rural Living 0.03% 20.90x
Auto Body Upkeep & Repair Researchers 2.74% 19.83x
Trucks 2.52% 18.02x
Auto Tires & Parts Repair Researchers 1.53% 17.77x
Auto Enthusiast Information Researchers 8.50% 16.17x
Environmentally Friendly Cars 0.02% 15.92x
Garden Power Equipment 6.83% 15.77x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male