Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 3 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 47.66% 36.61x
Auto Repair Researchers 47.31% 34.38x
Car Enthusiasts 37.82% 33.33x
Truck Shoppers 48.23% 32.41x
Automotive News Readers 32.62% 32.30x
In-Market Car Shoppers 43.76% 32.19x
Power Tools Shoppers 38.49% 31.05x
Used Car Shoppers 38.38% 30.92x
Xtreme Sports Fans 39.64% 30.33x
Competitive Car Brand Shoppers 45.42% 30.16x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Buckle.

Location Composition Index
Buckle 0.30% 1.34x
Jos A. Bank Clothiers 0.38% 1.34x
Mens Wearhouse 0.59% 1.26x
Express Outlets 0.01% 1.25x
White House Black Market 0.35% 1.23x
Johnston and Murphy 0.37% 1.11x
Eddie Bauer 0.03% 1.08x
REI 0.02% 1.08x
Talbots 0.06% 1.07x
Dressbarn 0.06% 0.99x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 2.89% 50.03x
texas-speed.com 1.19% 48.86x
gm.com 5.02% 48.09x
gmc.com 1.59% 47.39x
procharger.com 1.09% 44.91x
sdparts.com 1.11% 43.88x
terrainforum.net 1.23% 42.03x
news.pickuptrucks.com 8.16% 40.79x
stage3motorsports.com 2.49% 39.83x
gminsidenews.com 3.51% 39.73x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.24% 25.64x
Trucking 16.03% 21.43x
Auto Tires & Parts Repair Researchers 4.52% 20.26x
Home Improvement Contractor 2.01% 19.63x
Car Keys, Locks & Remotes 11.21% 19.29x
Auto Body Upkeep & Repair Researchers 6.05% 19.26x
Texas Off-Roading 0.20% 19.12x
General Interest 0.39% 19.06x
Recreational Motor Sport Enthusiasts 4.50% 17.27x
Motorcycles & Snowmobiles 8.84% 16.88x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male