Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.4 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 42.25% 37.03x
Auto Repair Researchers 47.05% 35.85x
In-Market Car Shoppers 52.46% 35.44x
Cadillac Vehicle Shoppers 42.11% 30.05x
Truck Shoppers 42.26% 29.91x
Xtreme Sports Fans 41.31% 29.52x
Classic Car Shoppers 42.05% 29.39x
Car Enthusiasts 32.32% 28.98x
Automotive News Readers 31.83% 27.88x
Power Tools Shoppers 37.37% 27.81x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Maurices.

Location Composition Index
Maurices 0.02% 1.33x
Dressbarn 0.01% 1.32x
Carhartt 0.15% 1.19x
Zumiez 0.01% 1.15x
White House Black Market 0.01% 1.12x
Aeropostale 0.01% 1.11x
Old Navy 0.02% 1.09x
Victoria's Secret 0.02% 1.05x
Express 0.01% 0.99x
Journeys 0.02% 0.87x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 1.50% 51.43x
terrainforum.net 1.61% 45.81x
news.pickuptrucks.com 4.22% 44.77x
drivingline.com 1.32% 43.71x
acadiaforum.net 1.96% 42.61x
machinerytrader.com 1.88% 41.35x
tahoeyukonforum.com 2.31% 41.21x
gminsidenews.com 1.89% 41.10x
truckpaper.com 2.01% 41.07x
auctiontime.com 1.57% 39.80x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.77% 27.32x
Auto Body Upkeep & Repair Researchers 1.14% 23.36x
General Interest 0.05% 22.86x
Trucking 6.03% 22.85x
Auctions & Repossessions 0.28% 22.24x
Trucks 1.14% 21.56x
Hobby Drones & Remote-Controlled Cars 0.26% 21.11x
Auto Tires & Parts Repair Researchers 0.60% 19.36x
Yard Structures 0.45% 18.64x
Garden Power Equipment 3.33% 18.46x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male