Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 4.1 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 48.00% 34.78x
Auto Repair Researchers 48.64% 33.24x
In-Market Car Shoppers 46.76% 31.27x
Truck Shoppers 49.61% 30.89x
Automotive News Readers 33.14% 30.35x
Car Enthusiasts 39.57% 29.87x
Competitive Car Brand Shoppers 44.71% 29.19x
Power Tools Shoppers 40.55% 28.99x
Cadillac Vehicle Shoppers 44.74% 28.94x
Xtreme Sports Fans 42.94% 28.90x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Buckle.

Location Composition Index
Buckle 0.36% 1.47x
White House Black Market 0.43% 1.39x
Jos A. Bank Clothiers 0.32% 1.33x
Mens Wearhouse 0.52% 1.30x
Johnston and Murphy 0.57% 1.17x
Topshop 0.02% 1.12x
REI 0.01% 1.08x
Bonobos 0.08% 1.00x
Dressbarn 0.04% 1.00x
Lane Bryant 0.04% 0.97x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 2.54% 53.49x
gm.com 4.41% 51.21x
gmc.com 1.32% 49.74x
terrainforum.net 1.14% 47.32x
stage3motorsports.com 1.92% 45.44x
news.pickuptrucks.com 7.20% 44.25x
acadiaforum.net 1.75% 43.67x
gminsidenews.com 3.06% 43.42x
dieselworldmag.com 1.81% 42.54x
tahoeyukonforum.com 2.94% 42.34x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.15% 22.55x
Trucking 12.37% 20.54x
Auto Tires & Parts Repair Researchers 3.09% 19.30x
Car Keys, Locks & Remotes 9.13% 19.01x
Texas Off-Roading 0.16% 18.67x
Home Improvement Contractor 1.22% 18.62x
Auto Body Upkeep & Repair Researchers 4.50% 18.34x
General Interest 0.27% 17.73x
Recreational Motor Sport Enthusiasts 3.31% 16.85x
Motorcycles & Snowmobiles 8.34% 15.68x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male