Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.8 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 48.71% 35.13x
Car Buyers 39.67% 35.10x
Auto Repair Researchers 45.53% 34.05x
Automotive News Readers 32.29% 26.72x
Classic Car Shoppers 37.63% 26.17x
Online Auto Shoppers 45.78% 26.06x
Xtreme Sports Fans 36.67% 25.82x
Truck Shoppers 39.48% 25.67x
Nissan Vehicle Shoppers 37.17% 25.32x
Automotive Safety Researchers 33.51% 24.92x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Maurices.

Location Composition Index
Maurices 0.06% 1.25x
Carhartt 0.34% 1.22x
Eddie Bauer 0.02% 1.20x
Lane Bryant 0.03% 1.10x
Zumiez 0.03% 1.09x
Gap 0.03% 1.05x
Buckle 0.04% 1.04x
Mens Wearhouse 0.04% 1.04x
Coach 0.01% 1.03x
Dressbarn 0.02% 1.03x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 1.10% 51.54x
terrainforum.net 2.88% 50.16x
trucktrend.com 4.33% 47.60x
news.pickuptrucks.com 2.16% 45.84x
acadiaforum.net 2.43% 44.61x
tahoeyukonforum.com 3.55% 42.06x
gminsidenews.com 1.70% 41.17x
superchevy.com 1.64% 40.92x
355nation.net 1.32% 37.41x
fourwheeler.com 1.52% 36.97x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Trucking.

Content Affinity Composition Index
Trucking 2.96% 21.07x
Auto Body Upkeep & Repair Researchers 0.17% 18.34x
Car Shopping 18.58% 17.22x
Trucks 0.08% 16.14x
Auto Tires & Parts Repair Researchers 0.09% 14.78x
Sports - Golf, Hunting, Fishing 0.05% 14.48x
Auto Enthusiast Information Researchers 5.45% 14.44x
Car Keys, Locks & Remotes 0.07% 14.11x
All-Terrain Vehicles 8.99% 14.10x
Classic Car Purchase Researchers 21.14% 14.06x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male