Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.9 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 39.53% 24.67x
Auto Repair Researchers 39.56% 24.05x
Truck Shoppers 41.25% 21.97x
In-Market Car Shoppers 38.62% 21.74x
Car Enthusiasts 33.32% 21.36x
Quads and ATV Enthusiasts 40.47% 19.96x
Power Tools Shoppers 35.70% 19.92x
Jeep Vehicle Shoppers 34.36% 19.61x
Corvette Enthusiasts 34.97% 19.55x
Car Collector Enthusiasts 32.41% 19.45x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.46x
Carhartt 0.27% 1.40x
Belk 0.02% 1.26x
Dressbarn 0.04% 1.02x
Lane Bryant 0.04% 0.97x
REI 0.02% 0.97x
Talbots 0.04% 0.96x
Columbia 0.01% 0.94x
Tommy Bahama 0.02% 0.94x
Intermix 0.01% 0.93x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is gm.com.

Website Composition Index
gm.com 4.97% 75.34x
news.pickuptrucks.com 7.95% 66.89x
silveradosierra.com 2.60% 51.99x
tahoeyukonforum.com 2.16% 51.36x
trucktrend.com 14.44% 51.07x
gminsidenews.com 3.51% 50.36x
dieselplace.com 3.60% 49.51x
nissanusa.com 3.03% 46.28x
cadillac.com 2.04% 45.77x
tflcar.com 2.07% 45.20x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.39% 23.03x
Trucking 17.27% 18.80x
Home Improvement Contractor 4.14% 18.07x
Car Keys, Locks & Remotes 10.26% 17.33x
Texas Off-Roading 0.22% 17.02x
General Interest 0.50% 16.34x
Auto Body Upkeep & Repair Researchers 7.13% 16.15x
Motorcycles & Snowmobiles 5.36% 15.77x
Recreational Motor Sport Enthusiasts 5.16% 15.23x
Auto Tires & Parts Repair Researchers 5.74% 15.05x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000