Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.3 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 34.87% 32.44x
In-Market Car Shoppers 47.04% 31.98x
Auto Show Enthusiasts 40.00% 31.43x
Auto Repair Researchers 42.64% 31.40x
Aftermarket Accessories Shoppers 35.24% 26.20x
Automotive News Readers 28.95% 25.44x
Car Collector Enthusiasts 32.05% 24.19x
Car Enthusiasts 32.86% 24.13x
Corvette Enthusiasts 36.02% 24.04x
Classic Car Shoppers 34.71% 23.64x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Buckle.

Location Composition Index
Buckle 0.02% 1.53x
Zumiez 0.03% 1.36x
Chicos 0.02% 1.35x
Lane Bryant 0.01% 1.35x
Maurices 0.04% 1.32x
Journeys 0.02% 1.25x
White House Black Market 0.01% 1.18x
Carhartt 0.14% 1.16x
The Childrens Place 0.02% 1.15x
Mens Wearhouse 0.02% 1.13x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is terrainforum.net.

Website Composition Index
terrainforum.net 3.12% 46.58x
trucktrend.com 1.76% 43.96x
news.pickuptrucks.com 1.47% 42.64x
acadiaforum.net 2.43% 41.38x
tahoeyukonforum.com 3.76% 37.80x
gminsidenews.com 1.53% 36.91x
355nation.net 1.40% 34.42x
dieselplace.com 4.53% 32.96x
silveradosierra.com 8.70% 31.86x
hotrod.com 2.27% 31.63x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Trucking.

Content Affinity Composition Index
Trucking 1.94% 18.55x
Car Keys, Locks & Remotes 0.11% 18.41x
Auto Body Upkeep & Repair Researchers 0.15% 17.96x
Car Shopping 14.58% 17.71x
Trucks 0.05% 16.23x
Auto Enthusiast Information Researchers 5.98% 14.35x
All-Terrain Vehicles 8.17% 13.69x
Classic Car Purchase Researchers 19.71% 13.46x
Gun Enthusiast - Rifles & Ammo 1.82% 13.16x
Crossfit & Obstacle Race Enthusiasts 0.04% 13.12x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male