Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.7 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 42.10% 38.09x
Auto Repair Researchers 47.63% 36.09x
In-Market Car Shoppers 50.46% 35.79x
Truck Shoppers 46.74% 31.39x
Automotive News Readers 28.03% 31.34x
Car Enthusiasts 32.43% 30.86x
Classic Car Shoppers 44.50% 29.85x
Power Tools Shoppers 37.04% 29.81x
Nissan Vehicle Shoppers 38.11% 29.56x
Xtreme Sports Fans 43.06% 29.32x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Maurices.

Location Composition Index
Maurices 0.03% 1.61x
Aeropostale 0.01% 1.52x
Talbots 0.01% 1.40x
Dressbarn 0.01% 1.30x
Carhartt 0.21% 1.23x
White House Black Market 0.01% 1.21x
Buckle 0.01% 1.13x
Victoria's Secret 0.02% 1.12x
American Eagle Outfitters 0.01% 1.08x
Express 0.01% 1.08x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is gm.com.

Website Composition Index
gm.com 1.64% 42.11x
duramaxhub.com 1.84% 41.95x
thoroughbreddiesel.com 1.35% 36.52x
terrainforum.net 1.57% 33.76x
news.pickuptrucks.com 5.60% 33.15x
dieselpowerproducts.com 1.32% 33.07x
brp.com 1.51% 31.87x
tahoeyukonforum.com 2.75% 31.80x
gminsidenews.com 2.59% 31.50x
chevrolet.com 1.83% 31.23x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 4.01% 26.14x
Trucking 8.15% 22.57x
Auto Body Upkeep & Repair Researchers 2.24% 21.76x
Trucks 2.07% 20.68x
General Interest 0.08% 20.62x
Auto Tires & Parts Repair Researchers 1.19% 19.45x
Auctions & Repossessions 0.51% 18.64x
Garden Power Equipment 5.68% 18.38x
Hobby Drones & Remote-Controlled Cars 0.50% 18.37x
Yard Structures 1.20% 18.11x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male