Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 3 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 42.08% 26.83x
Auto Repair Researchers 42.04% 25.99x
Truck Shoppers 43.42% 23.59x
Power Tools Shoppers 36.01% 23.19x
Car Enthusiasts 35.93% 23.13x
In-Market Car Shoppers 41.07% 23.06x
Corvette Enthusiasts 35.06% 22.80x
Jeep Vehicle Shoppers 36.53% 22.29x
Quads and ATV Enthusiasts 42.33% 21.60x
Car Collector Enthusiasts 34.45% 21.46x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Belk.

Location Composition Index
Belk 0.02% 1.51x
Express Outlets 0.00% 1.38x
Carhartt 0.30% 1.35x
Lane Bryant 0.05% 1.35x
Tommy Bahama 0.03% 1.34x
LL Bean 0.01% 1.33x
Charlotte Russe 0.02% 1.28x
The North Face 0.03% 1.28x
Gymboree 0.04% 1.24x
Ralph Lauren 0.01% 1.22x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is gmc.com.

Website Composition Index
gmc.com 1.76% 84.41x
duramaxhub.com 2.53% 83.28x
gm.com 5.31% 81.95x
terrainforum.net 1.02% 75.26x
news.pickuptrucks.com 7.63% 71.03x
acadiaforum.net 1.69% 66.87x
dieselplace.com 4.33% 66.25x
silveradosierra.com 3.32% 64.13x
dieselarmy.com 1.35% 64.00x
gminsidenews.com 3.77% 63.91x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.36% 23.84x
Home Improvement Contractor 3.53% 19.53x
Trucking 16.81% 19.31x
Car Keys, Locks & Remotes 10.43% 18.35x
Texas Off-Roading 0.22% 18.31x
General Interest 0.47% 17.09x
Auto Body Upkeep & Repair Researchers 6.99% 16.92x
Auto Tires & Parts Repair Researchers 5.69% 16.83x
Motorcycles & Snowmobiles 5.67% 16.58x
Recreational Motor Sport Enthusiasts 4.93% 16.17x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male