Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 2.2 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Automotive Safety Researchers.

Interest Composition Index
Automotive Safety Researchers 32.92% 34.71x
Online Auto Shoppers 40.38% 34.57x
In-Market Car Shoppers 45.61% 34.17x
Auto Show Enthusiasts 34.99% 34.07x
Aftermarket Accessories Shoppers 35.21% 28.89x
Automotive News Readers 24.34% 27.28x
Classic Car Shoppers 32.53% 26.05x
Volkswagen Vehicle Shopper 22.99% 25.83x
Car Enthusiasts 28.95% 25.78x
Car Collector Enthusiasts 28.21% 25.75x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Journeys.

Location Composition Index
Journeys 0.03% 1.31x
Buckle 0.02% 1.31x
Aeropostale 0.02% 1.22x
Chicos 0.02% 1.21x
Michael Kors 0.01% 1.19x
Lululemon 0.01% 1.18x
LOFT 0.01% 1.17x
Dressbarn 0.01% 1.14x
Zumiez 0.03% 1.13x
Maurices 0.03% 1.12x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is terrainforum.net.

Website Composition Index
terrainforum.net 3.16% 56.28x
acadiaforum.net 2.43% 49.88x
tahoeyukonforum.com 3.87% 43.68x
gminsidenews.com 1.41% 42.85x
355nation.net 1.37% 40.61x
dieselplace.com 4.35% 38.10x
hotrod.com 1.31% 37.38x
silveradosierra.com 8.64% 36.51x
autobytel.com 2.70% 36.45x
gmfullsize.com 2.80% 33.95x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.07% 19.82x
Car Shopping 8.71% 19.57x
Trucking 1.49% 19.54x
Auto Body Upkeep & Repair Researchers 0.09% 16.27x
Auto Enthusiast Information Researchers 5.25% 14.62x
All-Terrain Vehicles 6.77% 14.08x
Classic Car Purchase Researchers 17.16% 13.57x
Gun Enthusiast - Rifles & Ammo 0.99% 13.03x
Machines & Industrial Supplies 0.08% 12.53x
Classic Car Enthusiasts 13.29% 12.29x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male