Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 3.1 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 51.11% 32.87x
Car Buyers 41.14% 32.66x
Auto Repair Researchers 46.52% 32.20x
Automotive News Readers 32.36% 25.71x
Online Auto Shoppers 46.38% 25.33x
Truck Shoppers 40.57% 24.99x
Classic Car Shoppers 38.19% 24.88x
Automotive Safety Researchers 35.56% 24.59x
Xtreme Sports Fans 38.03% 24.49x
Nissan Vehicle Shoppers 38.91% 24.43x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Coach.

Location Composition Index
Coach 0.01% 1.38x
Eddie Bauer 0.02% 1.36x
Lululemon 0.01% 1.33x
Carhartt 0.34% 1.29x
Buckle 0.04% 1.25x
Maurices 0.06% 1.25x
Victoria's Secret 0.05% 1.23x
H&M 0.02% 1.22x
Talbots 0.02% 1.21x
Journeys 0.04% 1.15x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is texas-speed.com.

Website Composition Index
texas-speed.com 1.11% 47.63x
duramaxhub.com 1.39% 47.56x
terrainforum.net 2.76% 46.11x
news.pickuptrucks.com 2.82% 44.80x
trucktrend.com 7.71% 42.07x
acadiaforum.net 2.55% 41.80x
tahoeyukonforum.com 3.55% 39.40x
gminsidenews.com 1.84% 39.14x
sdparts.com 1.53% 37.53x
dieselplace.com 4.30% 35.29x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Trucking.

Content Affinity Composition Index
Trucking 4.51% 20.48x
Car Keys, Locks & Remotes 0.28% 20.33x
Auctions & Repossessions 0.05% 19.97x
Auto Body Upkeep & Repair Researchers 0.34% 18.60x
Trucks 0.31% 18.08x
Yard Structures 0.07% 16.48x
Auto Tires & Parts Repair Researchers 0.25% 16.11x
Car Shopping 23.47% 15.14x
Pool Cleaning 0.05% 14.97x
Auto Enthusiast Information Researchers 5.86% 14.00x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male