Dstillery Audiences

GMC VEHICLE SHOPPER

Audience Size: 4.2 Million Devices

Explore the GMC Vehicle Shopper Audience

Below you'll find more information about the GMC Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the GMC Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The GMC Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC Vehicle Shopper audience is Car Buyers.

Interest Composition Index
Car Buyers 49.21% 29.69x
Auto Repair Researchers 49.94% 28.61x
Truck Shoppers 47.92% 27.76x
In-Market Car Shoppers 50.16% 26.90x
Automotive News Readers 31.51% 26.69x
Car Enthusiasts 38.85% 25.31x
Cadillac Vehicle Shoppers 44.43% 25.23x
Power Tools Shoppers 40.48% 25.20x
Classic Car Shoppers 44.09% 25.18x
Xtreme Sports Fans 44.47% 25.08x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC Vehicle Shopper audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.52x
Carhartt 0.42% 1.45x
Dressbarn 0.04% 1.35x
Chicos 0.05% 1.12x
REI 0.01% 1.10x
Talbots 0.03% 1.08x
Eddie Bauer 0.02% 1.06x
Belk 0.01% 1.06x
Lane Bryant 0.04% 1.06x
Tommy Bahama 0.01% 1.02x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Location attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The GMC Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the GMC Vehicle Shopper audience is duramaxhub.com.

Website Composition Index
duramaxhub.com 2.61% 55.00x
gm.com 4.29% 53.12x
gmc.com 1.28% 49.43x
dieselpowerproducts.com 2.49% 46.86x
terrainforum.net 1.23% 46.55x
tahoeyukonforum.com 2.74% 45.15x
news.pickuptrucks.com 6.97% 44.90x
acadiaforum.net 1.94% 43.29x
gminsidenews.com 3.00% 43.12x
trucktrend.com 9.19% 42.30x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Web attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC Vehicle Shopper audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.12% 22.12x
Trucking 11.48% 20.36x
Texas Off-Roading 0.14% 19.58x
Car Keys, Locks & Remotes 8.73% 19.05x
Home Improvement Contractor 0.77% 17.79x
Auto Body Upkeep & Repair Researchers 4.13% 17.77x
General Interest 0.25% 17.74x
Auto Tires & Parts Repair Researchers 2.67% 17.66x
Recreational Motor Sport Enthusiasts 3.02% 16.13x
Trucks 4.23% 15.32x
Composition Percentage: The overlap percentage between the GMC Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the GMC Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male