Dstillery Audiences

GAMERS

Audience Size: 2.8 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 70.86% 61.04x
Video and Computer Gaming Enthusiasts 68.07% 56.38x
PokemonGo Fans 77.90% 54.43x
Nintendo Enthusiasts 70.43% 50.00x
Movie and Game Review Readers 51.21% 48.87x
eSports Enthusiasts 67.38% 48.47x
Virtual Reality Enthusiasts 56.47% 39.99x
Xbox Enthusiasts 62.53% 39.63x
Anime Fans 60.15% 39.07x
High End TV Shoppers 42.61% 38.54x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Lane Bryant 0.01% 1.23x
Buckle 0.01% 1.21x
Maurices 0.02% 1.14x
Journeys 0.02% 1.12x
American Eagle Outfitters 0.01% 1.09x
White House Black Market 0.01% 1.03x
Victoria's Secret 0.02% 1.00x
Carhartt 0.11% 0.97x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is ubi.com.

Website Composition Index
ubi.com 1.07% 60.93x
powerpyx.com 3.45% 60.92x
gamecrate.com 3.26% 60.56x
shacknews.com 3.14% 59.94x
square-enix-games.com 1.28% 59.59x
leagueoflegends.com 1.37% 54.76x
activision.com 1.27% 54.34x
dndbeyond.com 3.16% 54.13x
gearnuke.com 1.80% 53.22x
dsogaming.com 4.92% 51.45x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.03% 35.78x
Roleplay & Fantasy Games 0.39% 31.91x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.26% 30.40x
Phone & Computer Game Downloaders 0.45% 27.15x
Anime 7.14% 24.66x
PC Gamers 29.42% 23.16x
Casual & Nintendo Gamers 70.75% 22.27x
Collectibles - Toys & Collectibles 18.55% 21.88x
Magic & Games 7.78% 21.40x
Technology News 30.53% 17.97x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male