Dstillery Audiences

GAMERS

Audience Size: 3.4 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 72.34% 51.32x
PokemonGo Fans 77.53% 48.38x
Video and Computer Gaming Enthusiasts 66.53% 48.22x
Nintendo Enthusiasts 68.87% 42.31x
eSports Enthusiasts 66.91% 41.75x
Movie and Game Review Readers 52.44% 40.33x
Xbox Enthusiasts 60.45% 36.34x
Anime Fans 56.86% 35.10x
PlayStation Enthusiasts 62.21% 34.41x
Virtual Reality Enthusiasts 52.06% 33.68x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.28x
Chicos 0.01% 1.21x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.17% 1.11x
Old Navy 0.01% 1.06x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.93% 61.71x
allgamers.com 2.52% 56.86x
ubi.com 3.70% 56.39x
powerpyx.com 10.39% 55.60x
magicgameworld.com 1.09% 55.49x
toucharcade.com 1.28% 54.19x
shacknews.com 9.78% 53.33x
odealo.com 1.58% 52.92x
gamasutra.com 2.00% 52.72x
square-enix-games.com 3.41% 52.66x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.63% 33.17x
Roleplay & Fantasy Games 0.82% 27.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 23.59x
Drawing & Animation 0.06% 22.18x
PC Gamers 33.79% 22.11x
Anime 10.32% 21.26x
Magic & Games 7.52% 20.55x
Phone & Computer Game Downloaders 1.22% 20.13x
Collectibles - Toys & Collectibles 22.22% 18.38x
Casual & Nintendo Gamers 83.09% 18.20x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male