Dstillery Audiences

GAMERS

Audience Size: 3.4 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 70.83% 40.63x
Video and Computer Gaming Enthusiasts 67.19% 37.90x
PokemonGo Fans 77.82% 36.92x
Nintendo Enthusiasts 70.70% 34.67x
Movie and Game Review Readers 52.91% 33.44x
eSports Enthusiasts 66.05% 33.24x
Virtual Reality Enthusiasts 45.64% 32.26x
Anime Fans 52.79% 30.99x
Diablo Video Game Fans 47.73% 30.78x
Destiny Video Game Fans 50.69% 30.39x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.94x
Zumiez 0.01% 1.50x
Journeys 0.02% 1.49x
Dressbarn 0.01% 1.42x
LOFT 0.01% 1.27x
Mens Wearhouse 0.02% 1.24x
Old Navy 0.02% 1.22x
Chicos 0.01% 1.20x
Buckle 0.01% 1.19x
The Childrens Place 0.02% 1.16x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is allgamers.com.

Website Composition Index
allgamers.com 1.12% 46.96x
powerpyx.com 5.08% 46.90x
ubi.com 1.63% 46.76x
gamecrate.com 4.37% 46.06x
shacknews.com 4.71% 45.80x
square-enix-games.com 1.75% 45.49x
gearnuke.com 2.45% 43.96x
dndbeyond.com 4.11% 42.29x
truetrophies.com 2.22% 41.45x
gematsu.com 5.81% 41.45x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.87% 23.56x
Roleplay & Fantasy Games 0.43% 20.21x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.33% 19.30x
PC Gamers 27.23% 17.41x
Anime 7.13% 17.00x
Drawing & Animation 0.04% 16.56x
Magic & Games 6.97% 16.28x
Casual & Nintendo Gamers 70.70% 16.11x
Phone & Computer Game Downloaders 0.60% 15.85x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 15.63x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male