Dstillery Audiences

GAMERS

Audience Size: 4.7 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 74.74% 45.46x
PokemonGo Fans 77.85% 42.40x
Video and Computer Gaming Enthusiasts 66.24% 42.19x
Nintendo Enthusiasts 68.11% 38.34x
eSports Enthusiasts 66.17% 37.44x
Movie and Game Review Readers 55.79% 34.49x
PlayStation Enthusiasts 62.54% 34.14x
Xbox Enthusiasts 63.26% 33.65x
Anime Fans 57.62% 31.76x
Diablo Video Game Fans 56.54% 31.56x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is REI.

Location Composition Index
REI 0.02% 1.33x
Buckle 0.07% 1.27x
Hollister 0.06% 1.26x
Journeys 0.13% 1.25x
Bonobos 0.01% 1.23x
Zumiez 0.09% 1.23x
Urban Outfitters 0.04% 1.23x
Uniqlo 0.02% 1.22x
Patagonia 0.01% 1.22x
Forever 21 0.05% 1.18x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.53% 48.61x
hardcoregamer.com 1.82% 45.90x
allgamers.com 3.51% 44.28x
gearnuke.com 4.93% 44.05x
truetrophies.com 1.50% 43.72x
ubi.com 5.67% 43.60x
gameinformer.com 13.96% 43.11x
gematsu.com 7.04% 42.40x
rpgsite.net 9.86% 42.40x
magicgameworld.com 1.47% 41.91x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.82% 28.91x
Roleplay & Fantasy Games 0.93% 22.60x
PC Gamers 28.67% 20.54x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.92% 17.85x
Magic & Games 6.50% 17.67x
Casual & Nintendo Gamers 77.68% 17.28x
Collectibles - Toys & Collectibles 22.44% 16.87x
Anime 10.35% 16.76x
Content Streamers & Downloaders 0.04% 16.60x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 15.41x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male