Dstillery Audiences

GAMERS

Audience Size: 4.2 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 72.53% 44.52x
PokemonGo Fans 75.58% 41.79x
Video and Computer Gaming Enthusiasts 67.16% 40.78x
Nintendo Enthusiasts 69.03% 37.25x
eSports Enthusiasts 65.83% 36.66x
Movie and Game Review Readers 53.39% 35.11x
Xbox Enthusiasts 61.96% 32.11x
Diablo Video Game Fans 54.61% 31.41x
Anime Fans 56.98% 31.20x
PlayStation Enthusiasts 62.63% 30.60x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.30% 53.84x
allgamers.com 3.12% 49.22x
ubi.com 4.78% 48.79x
mentalmars.com 3.01% 47.98x
gameinformer.com 13.85% 47.74x
magicgameworld.com 1.31% 47.54x
powerpyx.com 12.51% 46.98x
hardcoregamer.com 1.82% 46.76x
gearnuke.com 5.03% 46.63x
toucharcade.com 1.61% 46.30x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.67% 29.92x
Roleplay & Fantasy Games 0.88% 25.19x
PC Gamers 29.00% 21.57x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.68% 20.67x
Magic & Games 6.29% 19.41x
Anime 9.80% 19.12x
Casual & Nintendo Gamers 77.26% 18.46x
Collectibles - Toys & Collectibles 21.75% 17.92x
Phone & Computer Game Downloaders 1.60% 17.92x
Drawing & Animation 0.09% 16.98x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male