Dstillery Audiences

GAMERS

Audience Size: 7 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 41.17% 22.54x
Video and Computer Gaming Enthusiasts 32.79% 21.17x
eSports Enthusiasts 36.85% 20.65x
Nintendo Enthusiasts 42.47% 20.62x
Xbox Enthusiasts 42.32% 19.14x
Video Gamers 66.88% 18.98x
Movie and Game Review Readers 25.62% 18.48x
Call of Duty Enthusiasts 33.01% 16.83x
Star Wars Fans 24.37% 15.56x
Pokemon Enthusiasts 36.25% 15.36x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.29x
Free People 0.02% 1.27x
American Apparel 0.04% 1.22x
Levi Strauss 0.01% 1.21x
REI 0.02% 1.20x
The North Face 0.02% 1.19x
Urban Outfitters 0.05% 1.16x
Madewell 0.02% 1.16x
Patagonia 0.01% 1.15x
Club Monaco 0.01% 1.13x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is nintendo-insider.com.

Website Composition Index
nintendo-insider.com 0.16% 51.57x
jvgs.net 0.07% 51.47x
truetrophies.com 0.13% 51.35x
cheathappens.com 0.15% 51.09x
winbuzzer.com 0.07% 50.83x
funkyvideogames.com 0.05% 50.67x
mydish.com 0.05% 50.54x
gamespace.com 0.08% 50.50x
gameinformer.com 12.11% 50.43x
sirusgaming.com 0.06% 50.21x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.36% 17.20x
Casual & Nintendo Gamers 35.21% 16.13x
PC Gamers 12.35% 15.19x
Roleplay & Fantasy Games 0.50% 12.83x
Magic & Games 3.42% 12.19x
Collectibles - Toys & Collectibles 15.03% 11.26x
Gaming Content Readers 87.39% 11.18x
Anime 6.95% 10.63x
Minecraft Video Game Players 3.19% 10.13x
Fantasy Name Generators 5.47% 9.62x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999