Dstillery Audiences

GAMERS

Audience Size: 2.8 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 73.69% 53.30x
PokemonGo Fans 76.75% 49.07x
Video and Computer Gaming Enthusiasts 66.24% 48.80x
Nintendo Enthusiasts 64.78% 46.36x
eSports Enthusiasts 63.90% 44.25x
Movie and Game Review Readers 52.60% 42.24x
PlayStation Enthusiasts 61.85% 39.42x
Xbox Enthusiasts 62.70% 39.08x
Anime Fans 54.47% 37.19x
Diablo Video Game Fans 52.04% 36.02x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Zumiez.

Location Composition Index
Zumiez 0.09% 1.37x
Aeropostale 0.07% 1.33x
Journeys 0.06% 1.31x
Carhartt 0.08% 1.30x
Charlotte Russe 0.05% 1.27x
American Apparel 0.03% 1.22x
Hollister 0.05% 1.22x
LOFT 0.08% 1.22x
Forever 21 0.05% 1.21x
Chicos 0.06% 1.19x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gamingbolt.com.

Website Composition Index
gamingbolt.com 1.46% 51.18x
ownedcore.com 1.12% 50.65x
allgamers.com 4.43% 50.02x
cheatcc.com 11.30% 49.77x
wow-professions.com 1.07% 49.59x
pcinvasion.com 1.32% 49.25x
ubi.com 7.27% 49.07x
teambrg.com 1.17% 48.64x
wowprogress.com 1.74% 48.33x
supercheats.com 20.22% 48.18x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.89% 30.29x
Roleplay & Fantasy Games 0.94% 22.79x
PC Gamers 25.37% 22.20x
Casual & Nintendo Gamers 69.00% 20.42x
Collectibles - Toys & Collectibles 22.18% 18.33x
Magic & Games 5.94% 18.09x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.93% 17.39x
Content Streamers & Downloaders 0.05% 17.34x
Anime 9.04% 17.01x
Assorted Topics (Toys, T-Shirts, Volvos) 0.22% 16.51x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male