Dstillery Audiences

GAMERS

Audience Size: 7.4 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 42.95% 25.84x
Video and Computer Gaming Enthusiasts 38.23% 23.56x
Nintendo Enthusiasts 43.38% 23.41x
eSports Enthusiasts 40.25% 23.06x
Xbox Enthusiasts 43.47% 21.20x
Movie and Game Review Readers 27.33% 20.85x
Video Gamers 74.37% 20.23x
Call of Duty Enthusiasts 33.03% 19.59x
Diablo Video Game Fans 39.11% 19.26x
Destiny Video Game Fans 40.56% 18.98x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.22x
REI 0.03% 1.21x
LL Bean 0.01% 1.15x
Urban Outfitters 0.07% 1.14x
Joe's Jeans 0.01% 1.13x
Eddie Bauer 0.02% 1.12x
Uniqlo 0.02% 1.10x
Mens Wearhouse 0.30% 1.07x
Club Monaco 0.01% 1.05x
Lane Bryant 0.06% 1.05x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gameinformer.com.

Website Composition Index
gameinformer.com 11.34% 47.56x
videogamesblogger.com 1.24% 46.18x
rpgsite.net 6.30% 45.11x
destinygamewiki.com 1.19% 44.23x
playstationtrophies.org 2.27% 43.79x
hardcoregamer.com 2.26% 43.70x
gamerguides.com 1.07% 43.62x
gamersheroes.com 13.32% 43.43x
strawpoll.com 1.13% 43.08x
dsogaming.com 1.26% 43.01x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.09% 19.12x
Casual & Nintendo Gamers 47.62% 16.23x
PC Gamers 15.55% 15.72x
Roleplay & Fantasy Games 0.58% 14.01x
Magic & Games 3.80% 12.99x
Anime 6.36% 12.27x
Collectibles - Toys & Collectibles 15.34% 12.26x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 11.47x
Gaming Content Readers 92.25% 10.42x
RPG & MMO Video Game Fans 21.22% 10.26x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male