Dstillery Audiences

GAMERS

Audience Size: 3.8 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 75.25% 54.53x
PokemonGo Fans 77.60% 51.35x
Video and Computer Gaming Enthusiasts 66.82% 50.24x
eSports Enthusiasts 63.83% 45.99x
Nintendo Enthusiasts 69.47% 45.96x
Movie and Game Review Readers 52.96% 41.23x
Xbox Enthusiasts 65.45% 40.87x
PlayStation Enthusiasts 66.29% 40.66x
Anime Fans 55.85% 37.36x
Destiny Video Game Fans 56.86% 36.84x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Buckle.

Location Composition Index
Buckle 0.35% 1.31x
Mens Wearhouse 0.60% 1.27x
Club Monaco 0.02% 1.23x
Topshop 0.02% 1.19x
Jos A. Bank Clothiers 0.33% 1.16x
White House Black Market 0.38% 1.16x
Patagonia 0.01% 1.16x
Bonobos 0.09% 1.14x
Columbia 0.02% 1.14x
Zumiez 0.09% 1.13x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.12% 65.56x
hardcoregamer.com 2.99% 61.13x
gonintendo.com 4.74% 61.11x
gamerguides.com 1.59% 59.03x
nintendoworldreport.com 1.15% 58.97x
twingalaxies.com 1.23% 58.36x
gearnuke.com 7.99% 57.44x
gamewatcher.com 2.37% 57.35x
gameinformer.com 19.73% 57.11x
videogamesblogger.com 1.17% 56.80x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 13.62% 30.14x
PC Gamers 27.41% 22.30x
Roleplay & Fantasy Games 1.12% 20.35x
Casual & Nintendo Gamers 73.60% 19.50x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.02% 17.68x
Magic & Games 6.38% 17.51x
Anime 9.11% 16.96x
Collectibles - Toys & Collectibles 22.16% 16.96x
Content Streamers & Downloaders 0.08% 14.67x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 14.55x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male