Dstillery Audiences

GAMERS

Audience Size: 2 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 82.78% 53.17x
Video Gamers 80.38% 50.45x
Video and Computer Gaming Enthusiasts 63.02% 50.21x
PokemonGo Fans 78.28% 47.31x
eSports Enthusiasts 61.82% 41.97x
Nintendo Enthusiasts 69.55% 41.92x
Doctor Who Fans 35.04% 37.04x
iPhone Users 33.93% 36.61x
High End TV Shoppers 32.22% 36.18x
Anime Fans 54.13% 35.65x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.73x
Coach 0.01% 1.64x
Buckle 0.03% 1.50x
H&M 0.02% 1.47x
Chicos 0.02% 1.41x
Aeropostale 0.02% 1.41x
Dressbarn 0.01% 1.32x
Mens Wearhouse 0.02% 1.31x
Express 0.03% 1.30x
American Eagle Outfitters 0.02% 1.28x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.25% 59.38x
holdtoreset.com 5.54% 58.54x
nintendoenthusiast.com 2.73% 56.61x
brightrockmedia.com 2.23% 56.56x
hardcoregamer.com 2.24% 56.34x
gamepedia.com 8.60% 55.52x
wikia.com 3.30% 55.37x
dsogaming.com 5.71% 54.55x
thegamepost.com 1.06% 54.34x
nichegamer.com 2.39% 53.75x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.10% 29.89x
Casual & Nintendo Gamers 65.88% 20.36x
Anime 4.48% 19.04x
Magic & Games 13.84% 18.44x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 18.00x
PC Gamers 21.50% 17.40x
Collectibles - Toys & Collectibles 15.65% 15.93x
Online Mini Game Players 1.59% 15.35x
RPG & MMO Video Game Fans 22.88% 15.34x
Technology News 20.26% 14.87x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male