Dstillery Audiences

GAMERS

Audience Size: 3.3 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 64.34% 45.67x
Video and Computer Gaming Enthusiasts 63.79% 42.23x
PokemonGo Fans 76.73% 41.46x
Nintendo Enthusiasts 67.86% 38.25x
eSports Enthusiasts 59.85% 36.97x
Movie and Game Review Readers 44.85% 36.17x
Xbox Enthusiasts 59.19% 31.35x
Anime Fans 50.95% 31.10x
Virtual Reality Enthusiasts 50.36% 30.57x
Diablo Video Game Fans 49.64% 29.97x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.50x
H&M 0.01% 1.34x
Victoria's Secret 0.03% 1.25x
American Eagle Outfitters 0.02% 1.24x
Zumiez 0.01% 1.20x
Dressbarn 0.01% 1.14x
Aeropostale 0.01% 1.13x
Mens Wearhouse 0.02% 1.13x
Hollister 0.01% 1.11x
Buckle 0.02% 1.09x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.33% 59.01x
gamecrate.com 1.47% 58.93x
shacknews.com 1.05% 58.16x
millenium.us.org 1.03% 53.96x
strategygamer.com 1.35% 52.69x
games-guides.com 2.09% 52.26x
rpgamer.com 1.08% 51.07x
destinygamewiki.com 1.92% 50.46x
kh13.com 1.17% 48.75x
gamingbolt.com 4.24% 48.71x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.22% 27.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 25.06x
Roleplay & Fantasy Games 0.20% 24.19x
Phone & Computer Game Downloaders 0.12% 23.98x
PC Gamers 27.07% 20.71x
Anime 4.98% 20.60x
Casual & Nintendo Gamers 66.72% 19.64x
Magic & Games 9.60% 17.15x
Collectibles - Toys & Collectibles 15.53% 16.96x
Vaping 0.13% 14.67x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male