Dstillery Audiences

GAMERS

Audience Size: 822.1 Thousand Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 822.1 thousand unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 55.28% 48.63x
Movie and Game Review Readers 82.15% 42.31x
Video and Computer Gaming Enthusiasts 60.09% 40.94x
Destiny Video Game Fans 68.46% 39.34x
PokemonGo Fans 72.03% 39.02x
Video Game Shoppers 74.54% 38.21x
Doctor Who Fans 19.40% 36.80x
Game of Thrones Fans 54.41% 36.72x
Blockbuster Movie Fans 21.45% 35.34x
PlayStation Enthusiasts 67.04% 34.76x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.37x
Gymboree 0.01% 1.28x
Maurices 0.02% 1.16x
Old Navy 0.01% 0.96x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gamepedia.com.

Website Composition Index
gamepedia.com 2.11% 48.04x
wikia.com 1.10% 47.04x
altchar.com 1.01% 45.80x
brightrockmedia.com 1.43% 45.38x
usgamer.net 8.07% 45.16x
pokejungle.net 1.03% 44.34x
cheatcc.com 6.18% 43.65x
gamesfuze.com 1.17% 42.67x
gameclubz.com 4.06% 41.30x
supercheats.com 9.93% 41.03x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.88% 24.15x
Casual & Nintendo Gamers 55.36% 18.04x
Anime 4.14% 16.53x
Magic & Games 10.40% 15.33x
Collectibles - Toys & Collectibles 10.81% 14.71x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.04% 14.45x
Technology News 13.36% 13.01x
PC Gamers 15.46% 12.40x
RPG & MMO Video Game Fans 17.35% 12.00x
Online Mini Game Players 1.98% 11.37x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male