Explore the Gamers Audience
Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Gamers audience.
INTERESTS
The Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gamers audience is PokemonGo Fans.
| Interest | Composition | Index |
| PokemonGo Fans | 41.17% | 22.54x |
| Video and Computer Gaming Enthusiasts | 32.79% | 21.17x |
| eSports Enthusiasts | 36.85% | 20.65x |
| Nintendo Enthusiasts | 42.47% | 20.62x |
| Xbox Enthusiasts | 42.32% | 19.14x |
| Video Gamers | 66.88% | 18.98x |
| Movie and Game Review Readers | 25.62% | 18.48x |
| Call of Duty Enthusiasts | 33.01% | 16.83x |
| Star Wars Fans | 24.37% | 15.56x |
| Pokemon Enthusiasts | 36.25% | 15.36x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
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APPAREL RETAILERS
The Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gamers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.29x |
| Free People | 0.02% | 1.27x |
| American Apparel | 0.04% | 1.22x |
| Levi Strauss | 0.01% | 1.21x |
| REI | 0.02% | 1.20x |
| The North Face | 0.02% | 1.19x |
| Urban Outfitters | 0.05% | 1.16x |
| Madewell | 0.02% | 1.16x |
| Patagonia | 0.01% | 1.15x |
| Club Monaco | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
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WEBSITES
The Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gamers audience is nintendo-insider.com.
| Website | Composition | Index |
| nintendo-insider.com | 0.16% | 51.57x |
| jvgs.net | 0.07% | 51.47x |
| truetrophies.com | 0.13% | 51.35x |
| cheathappens.com | 0.15% | 51.09x |
| winbuzzer.com | 0.07% | 50.83x |
| funkyvideogames.com | 0.05% | 50.67x |
| mydish.com | 0.05% | 50.54x |
| gamespace.com | 0.08% | 50.50x |
| gameinformer.com | 12.11% | 50.43x |
| sirusgaming.com | 0.06% | 50.21x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 11.36% | 17.20x |
| Casual & Nintendo Gamers | 35.21% | 16.13x |
| PC Gamers | 12.35% | 15.19x |
| Roleplay & Fantasy Games | 0.50% | 12.83x |
| Magic & Games | 3.42% | 12.19x |
| Collectibles - Toys & Collectibles | 15.03% | 11.26x |
| Gaming Content Readers | 87.39% | 11.18x |
| Anime | 6.95% | 10.63x |
| Minecraft Video Game Players | 3.19% | 10.13x |
| Fantasy Name Generators | 5.47% | 9.62x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
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DEMOGRAPHICS
The Gamers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999
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