Explore the Gamers Audience
Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gamers audience.
INTERESTS
The Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gamers audience is Movie and Game Review Readers.
| Interest | Composition | Index |
| Movie and Game Review Readers | 82.78% | 53.17x |
| Video Gamers | 80.38% | 50.45x |
| Video and Computer Gaming Enthusiasts | 63.02% | 50.21x |
| PokemonGo Fans | 78.28% | 47.31x |
| eSports Enthusiasts | 61.82% | 41.97x |
| Nintendo Enthusiasts | 69.55% | 41.92x |
| Doctor Who Fans | 35.04% | 37.04x |
| iPhone Users | 33.93% | 36.61x |
| High End TV Shoppers | 32.22% | 36.18x |
| Anime Fans | 54.13% | 35.65x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
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APPAREL RETAILERS
The Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gamers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.73x |
| Coach | 0.01% | 1.64x |
| Buckle | 0.03% | 1.50x |
| H&M | 0.02% | 1.47x |
| Chicos | 0.02% | 1.41x |
| Aeropostale | 0.02% | 1.41x |
| Dressbarn | 0.01% | 1.32x |
| Mens Wearhouse | 0.02% | 1.31x |
| Express | 0.03% | 1.30x |
| American Eagle Outfitters | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
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WEBSITES
The Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.25% | 59.38x |
| holdtoreset.com | 5.54% | 58.54x |
| nintendoenthusiast.com | 2.73% | 56.61x |
| brightrockmedia.com | 2.23% | 56.56x |
| hardcoregamer.com | 2.24% | 56.34x |
| gamepedia.com | 8.60% | 55.52x |
| wikia.com | 3.30% | 55.37x |
| dsogaming.com | 5.71% | 54.55x |
| thegamepost.com | 1.06% | 54.34x |
| nichegamer.com | 2.39% | 53.75x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 7.10% | 29.89x |
| Casual & Nintendo Gamers | 65.88% | 20.36x |
| Anime | 4.48% | 19.04x |
| Magic & Games | 13.84% | 18.44x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.08% | 18.00x |
| PC Gamers | 21.50% | 17.40x |
| Collectibles - Toys & Collectibles | 15.65% | 15.93x |
| Online Mini Game Players | 1.59% | 15.35x |
| RPG & MMO Video Game Fans | 22.88% | 15.34x |
| Technology News | 20.26% | 14.87x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
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DEMOGRAPHICS
The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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