Explore the Gamers Audience
Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gamers audience.
INTERESTS
The Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gamers audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 70.86% | 61.04x |
| Video and Computer Gaming Enthusiasts | 68.07% | 56.38x |
| PokemonGo Fans | 77.90% | 54.43x |
| Nintendo Enthusiasts | 70.43% | 50.00x |
| Movie and Game Review Readers | 51.21% | 48.87x |
| eSports Enthusiasts | 67.38% | 48.47x |
| Virtual Reality Enthusiasts | 56.47% | 39.99x |
| Xbox Enthusiasts | 62.53% | 39.63x |
| Anime Fans | 60.15% | 39.07x |
| High End TV Shoppers | 42.61% | 38.54x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
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APPAREL RETAILERS
The Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gamers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.31x |
| Lane Bryant | 0.01% | 1.23x |
| Buckle | 0.01% | 1.21x |
| Maurices | 0.02% | 1.14x |
| Journeys | 0.02% | 1.12x |
| American Eagle Outfitters | 0.01% | 1.09x |
| White House Black Market | 0.01% | 1.03x |
| Victoria's Secret | 0.02% | 1.00x |
| Carhartt | 0.11% | 0.97x |
| The Childrens Place | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
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WEBSITES
The Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gamers audience is ubi.com.
| Website | Composition | Index |
| ubi.com | 1.07% | 60.93x |
| powerpyx.com | 3.45% | 60.92x |
| gamecrate.com | 3.26% | 60.56x |
| shacknews.com | 3.14% | 59.94x |
| square-enix-games.com | 1.28% | 59.59x |
| leagueoflegends.com | 1.37% | 54.76x |
| activision.com | 1.27% | 54.34x |
| dndbeyond.com | 3.16% | 54.13x |
| gearnuke.com | 1.80% | 53.22x |
| dsogaming.com | 4.92% | 51.45x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 7.03% | 35.78x |
| Roleplay & Fantasy Games | 0.39% | 31.91x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.26% | 30.40x |
| Phone & Computer Game Downloaders | 0.45% | 27.15x |
| Anime | 7.14% | 24.66x |
| PC Gamers | 29.42% | 23.16x |
| Casual & Nintendo Gamers | 70.75% | 22.27x |
| Collectibles - Toys & Collectibles | 18.55% | 21.88x |
| Magic & Games | 7.78% | 21.40x |
| Technology News | 30.53% | 17.97x |
Composition Percentage:
The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
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DEMOGRAPHICS
The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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