Dstillery Audiences

GAMERS

Audience Size: 2.6 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 71.26% 50.26x
Video and Computer Gaming Enthusiasts 67.13% 48.50x
Movie and Game Review Readers 41.27% 46.64x
PokemonGo Fans 82.19% 45.45x
Nintendo Enthusiasts 69.81% 42.01x
eSports Enthusiasts 64.17% 41.07x
Virtual Reality Enthusiasts 52.15% 35.27x
Doctor Who Fans 33.88% 34.54x
Anime Fans 54.66% 34.44x
iPhone Users 37.99% 34.07x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is H&M.

Location Composition Index
H&M 0.01% 1.44x
American Eagle Outfitters 0.02% 1.40x
Journeys 0.03% 1.40x
Forever 21 0.01% 1.38x
Aeropostale 0.02% 1.34x
Zumiez 0.02% 1.32x
Maurices 0.04% 1.27x
Chicos 0.02% 1.24x
Hollister 0.01% 1.24x
Mens Wearhouse 0.03% 1.22x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is rpgamer.com.

Website Composition Index
rpgamer.com 1.30% 50.46x
brightrockmedia.com 2.42% 49.40x
thegamepost.com 1.05% 48.93x
gameinformer.com 14.87% 47.57x
nichegamer.com 2.61% 47.55x
gameshedge.com 1.87% 46.97x
hardcoregamer.com 3.03% 46.65x
gamingbolt.com 4.90% 46.25x
kiranico.com 1.08% 46.07x
marriland.com 1.96% 45.94x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.87% 30.04x
PC Gamers 22.31% 22.62x
Roleplay & Fantasy Games 0.08% 21.75x
Anime 3.96% 20.40x
Casual & Nintendo Gamers 69.16% 20.24x
Magic & Games 13.67% 19.39x
Collectibles - Toys & Collectibles 13.81% 16.07x
RPG & MMO Video Game Fans 23.90% 15.51x
Technology News 22.91% 15.37x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 13.29x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male