Dstillery Audiences

GAMERS

Audience Size: 7.2 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 42.77% 22.88x
Video and Computer Gaming Enthusiasts 34.51% 21.69x
Nintendo Enthusiasts 41.79% 21.29x
eSports Enthusiasts 38.31% 21.10x
Xbox Enthusiasts 41.83% 19.58x
Video Gamers 70.62% 19.03x
Movie and Game Review Readers 26.13% 18.83x
Diablo Video Game Fans 34.58% 17.95x
Destiny Video Game Fans 37.30% 17.73x
Call of Duty Enthusiasts 33.54% 17.46x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.20x
Express Outlets 0.00% 1.09x
LL Bean 0.01% 1.08x
American Apparel 0.03% 1.05x
REI 0.02% 1.04x
Gymboree 0.04% 1.03x
Chicos 0.06% 1.00x
Lane Bryant 0.05% 1.00x
Club Monaco 0.01% 0.99x
The North Face 0.03% 0.99x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gameinformer.com.

Website Composition Index
gameinformer.com 11.43% 46.77x
videogamesblogger.com 1.53% 45.52x
rpgsite.net 5.57% 43.89x
destinygamewiki.com 1.22% 43.81x
siliconera.com 5.83% 43.15x
dsogaming.com 1.23% 42.65x
playstationtrophies.org 2.21% 42.56x
gematsu.com 4.26% 42.27x
neoseeker.com 5.61% 42.02x
hardcoregamer.com 2.45% 41.42x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.49% 16.97x
Casual & Nintendo Gamers 43.17% 14.96x
PC Gamers 14.38% 14.45x
Roleplay & Fantasy Games 0.52% 13.01x
Magic & Games 3.67% 11.81x
Collectibles - Toys & Collectibles 15.38% 10.96x
Anime 6.61% 10.75x
Gaming Content Readers 90.24% 10.10x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.79% 9.81x
Drawing & Animation 0.17% 9.17x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male