Dstillery Audiences

GAMERS

Audience Size: 4.5 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 43.36% 36.42x
Video and Computer Gaming Enthusiasts 38.17% 33.90x
Nintendo Enthusiasts 42.53% 33.17x
eSports Enthusiasts 38.16% 32.44x
Xbox Enthusiasts 45.37% 29.71x
Video Gamers 73.61% 29.44x
Movie and Game Review Readers 28.50% 29.33x
Destiny Video Game Fans 37.90% 28.50x
Call of Duty Enthusiasts 30.48% 28.43x
Diablo Video Game Fans 35.76% 27.67x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.45% 1.13x
Jos A. Bank Clothiers 0.26% 1.07x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is mp1st.com.

Website Composition Index
mp1st.com 1.16% 60.80x
destinygamewiki.com 1.50% 60.50x
tldrgames.com 1.07% 59.23x
gameinformer.com 17.76% 58.81x
teambrg.com 1.32% 58.07x
videogamesblogger.com 1.61% 57.72x
rpgsite.net 9.22% 56.85x
gamerguides.com 1.43% 56.44x
forums.supercheats.com 1.18% 56.43x
hardcoregamer.com 3.26% 56.16x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.85% 21.27x
Casual & Nintendo Gamers 52.56% 17.29x
PC Gamers 17.03% 17.12x
Magic & Games 4.32% 13.95x
Collectibles - Toys & Collectibles 15.61% 13.89x
Anime 6.10% 13.36x
RPG & MMO Video Game Fans 21.40% 11.23x
Gaming Content Readers 93.86% 10.78x
Minecraft Video Game Players 4.09% 10.67x
Fantasy Name Generators 6.27% 10.57x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male