Dstillery Audiences

GAMERS

Audience Size: 2.3 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 74.97% 89.11x
PokemonGo Fans 76.26% 86.63x
Video and Computer Gaming Enthusiasts 65.86% 82.01x
Meme Users 8.11% 76.37x
Nintendo Enthusiasts 65.05% 73.53x
eSports Enthusiasts 62.48% 70.87x
PlayStation Enthusiasts 66.82% 66.79x
Movie and Game Review Readers 50.31% 65.50x
Xbox Enthusiasts 68.21% 61.63x
Call of Duty Enthusiasts 52.62% 56.47x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.31x
Buckle 0.24% 1.28x
Mens Wearhouse 0.65% 1.28x
Hollister 0.04% 1.21x
Jos A. Bank Clothiers 0.37% 1.19x
REI 0.02% 1.18x
American Apparel 0.05% 1.16x
Carhartt 0.01% 1.14x
Zumiez 0.09% 1.14x
Express 0.11% 1.14x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 2.09% 94.70x
tldrgames.com 1.43% 92.04x
nisamerica.com 1.02% 89.58x
relyonhorror.com 1.23% 88.88x
nintendoworldreport.com 1.71% 86.93x
carls-fallout-4-guide.com 1.40% 86.10x
hardcoregamer.com 5.33% 86.00x
gameinformer.com 28.52% 85.64x
videogamesblogger.com 2.33% 85.25x
teambrg.com 2.19% 84.91x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 22.31% 44.41x
PC Gamers 33.28% 29.24x
Roleplay & Fantasy Games 1.29% 26.63x
Casual & Nintendo Gamers 82.68% 23.41x
Anime 10.46% 22.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.30% 22.04x
Magic & Games 7.57% 21.87x
Collectibles - Toys & Collectibles 25.50% 20.63x
Assorted Topics (Toys, T-Shirts, Volvos) 0.37% 19.12x
Content Streamers & Downloaders 0.13% 18.99x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male