Dstillery Audiences

GAMERS

Audience Size: 2.9 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 67.05% 58.99x
Video and Computer Gaming Enthusiasts 67.18% 52.51x
PokemonGo Fans 79.35% 51.06x
Movie and Game Review Readers 45.46% 47.12x
Nintendo Enthusiasts 69.67% 45.65x
eSports Enthusiasts 63.57% 45.41x
Anime Fans 55.40% 37.38x
Xbox Enthusiasts 63.46% 37.26x
Virtual Reality Enthusiasts 53.41% 37.07x
Diablo Video Game Fans 58.09% 36.10x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.59x
Aeropostale 0.02% 1.46x
Journeys 0.04% 1.37x
Zumiez 0.02% 1.34x
American Eagle Outfitters 0.02% 1.30x
Buckle 0.03% 1.27x
Lane Bryant 0.02% 1.22x
LOFT 0.02% 1.20x
H&M 0.01% 1.19x
Old Navy 0.04% 1.18x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.44% 56.39x
games-guides.com 1.49% 56.28x
rpgamer.com 1.09% 53.31x
gameinformer.com 19.13% 52.81x
metabomb.net 2.56% 50.53x
kiranico.com 1.38% 50.08x
brightrockmedia.com 2.47% 49.96x
godisageek.com 1.39% 49.80x
stardewvalleywiki.com 2.69% 49.12x
gamingbolt.com 4.64% 49.11x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.89% 31.19x
Roleplay & Fantasy Games 0.13% 26.70x
PC Gamers 26.47% 25.96x
Anime 4.98% 23.02x
Casual & Nintendo Gamers 69.35% 22.11x
Magic & Games 11.92% 19.91x
Phone & Computer Game Downloaders 0.04% 18.91x
Collectibles - Toys & Collectibles 15.89% 18.33x
Vaping 0.06% 17.86x
Airsoft & Paintball Equipment 0.06% 17.38x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male