Dstillery Audiences

GAMERS

Audience Size: 3.2 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 65.81% 48.76x
Video and Computer Gaming Enthusiasts 63.32% 45.13x
PokemonGo Fans 77.74% 43.09x
Nintendo Enthusiasts 69.54% 40.02x
eSports Enthusiasts 63.73% 38.62x
Movie and Game Review Readers 43.76% 38.61x
Xbox Enthusiasts 60.87% 33.08x
Virtual Reality Enthusiasts 51.16% 32.75x
Anime Fans 55.23% 31.76x
Diablo Video Game Fans 55.68% 30.83x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gamecrate.com.

Website Composition Index
gamecrate.com 2.04% 54.77x
powerpyx.com 1.92% 54.67x
shacknews.com 1.72% 54.22x
millenium.us.org 1.27% 49.04x
strategygamer.com 1.64% 47.59x
channelfireball.com 1.07% 47.20x
dndbeyond.com 2.16% 46.63x
dsogaming.com 3.79% 46.09x
games-guides.com 2.52% 45.78x
brightrockmedia.com 1.76% 45.33x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.05% 28.65x
Phone & Computer Game Downloaders 0.21% 26.11x
Roleplay & Fantasy Games 0.23% 24.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 23.14x
Anime 5.54% 20.26x
Casual & Nintendo Gamers 67.45% 19.20x
PC Gamers 27.77% 18.13x
Magic & Games 8.17% 17.71x
Collectibles - Toys & Collectibles 15.77% 17.48x
Airsoft & Paintball Equipment 0.11% 15.88x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male