Dstillery Audiences

GAMERS

Audience Size: 4.3 Million Devices

Explore the Gamers Audience

Below you'll find more information about the Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 73.33% 44.53x
PokemonGo Fans 78.19% 41.26x
Video and Computer Gaming Enthusiasts 67.33% 40.44x
Nintendo Enthusiasts 69.63% 36.94x
eSports Enthusiasts 67.08% 36.18x
Movie and Game Review Readers 52.34% 35.27x
Xbox Enthusiasts 63.33% 32.31x
PlayStation Enthusiasts 63.49% 31.71x
Diablo Video Game Fans 56.53% 31.20x
Anime Fans 58.85% 30.56x
Composition Percentage: The overlap percentage between the Gamers audience and the Interest attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gamers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.45x
Journeys 0.07% 1.39x
Madewell 0.02% 1.35x
Zumiez 0.05% 1.32x
Forever 21 0.03% 1.31x
Hollister 0.03% 1.29x
Aeropostale 0.04% 1.28x
Eddie Bauer 0.02% 1.26x
Free People 0.02% 1.26x
Gymboree 0.03% 1.22x
Composition Percentage: The overlap percentage between the Gamers audience and the Location attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.44% 50.55x
hardcoregamer.com 1.72% 47.80x
allgamers.com 3.34% 46.16x
ubi.com 5.27% 45.61x
gearnuke.com 4.97% 45.03x
gamerguides.com 1.68% 44.44x
truetrophies.com 1.58% 44.32x
gameinformer.com 14.18% 44.20x
magicgameworld.com 1.39% 44.11x
wowdb.com 1.23% 43.20x
Composition Percentage: The overlap percentage between the Gamers audience and the Web attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.07% 29.65x
Roleplay & Fantasy Games 0.93% 24.51x
PC Gamers 28.45% 21.14x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.80% 20.39x
Magic & Games 6.26% 18.45x
Anime 10.33% 18.17x
Casual & Nintendo Gamers 77.48% 18.12x
Collectibles - Toys & Collectibles 21.77% 17.86x
Phone & Computer Game Downloaders 1.90% 16.10x
Drawing & Animation 0.11% 15.40x
Composition Percentage: The overlap percentage between the Gamers audience and the Content Affinity attribute.
Index: A comparison of the Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male