Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 40.04% 31.04x
Fast Fashion Shoppers 30.64% 23.80x
Womens Fashion Brands Shoppers 23.64% 22.50x
Trendy Shoe Shoppers 19.40% 22.24x
Thrift Store Shoppers 21.77% 21.96x
Online Thesaurus Users 25.21% 21.19x
Tutoring Resources Researchers 20.88% 21.00x
Trendy Denim Shoppers 19.08% 20.02x
Winter Apparel Shoppers 20.19% 19.66x
Charitable Donors 24.92% 19.59x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.70x
Supreme 0.03% 2.48x
Topshop 0.02% 1.74x
Intermix 0.02% 1.73x
Madewell 0.05% 1.62x
Uniqlo 0.03% 1.58x
Zara 0.04% 1.56x
Bonobos 0.09% 1.55x
Levi Strauss 0.03% 1.55x
Ann Taylor 0.04% 1.55x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 2.29% 47.12x
fashionnova.com 1.64% 42.37x
morphebrushes.com 1.90% 34.46x
romwe.com 6.09% 29.24x
katespade.com 2.52% 28.88x
coursehero.com 3.02% 28.20x
vicicollection.com 1.20% 27.65x
apastyle.org 1.07% 27.53x
menupages.com 1.31% 27.28x
webqc.org 1.60% 27.26x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.08% 20.60x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 19.44x
Higher-End Fashion Brands 1.79% 16.88x
Home Décor, Furniture, & Decorating 0.03% 16.28x
Beauty & Cosmetics 3.12% 13.16x
Parenting & Nutrition 0.05% 13.04x
Writing Tools & Citation 13.22% 12.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.33% 12.06x
College Greek Life 0.88% 11.89x
Educational Publishing 7.79% 11.83x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female