Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 38.92% | 18.80x |
| Online Education Resource Researchers | 0.07% | 15.41x |
| Tutoring Resources Researchers | 21.73% | 14.33x |
| Fast Fashion Shoppers | 25.64% | 14.14x |
| Womens Fashion Brands Shoppers | 23.40% | 13.90x |
| Luxury Retail Shoppers | 30.20% | 13.86x |
| Trendy Shoe Shoppers | 18.52% | 13.43x |
| Winter Apparel Shoppers | 20.21% | 12.57x |
| Home Goods Supercenter Shoppers | 18.64% | 12.23x |
| Home Rug Shoppers | 18.64% | 12.23x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.
| Website | Composition | Index |
| romwe.com | 2.58% | 23.73x |
| shein.com | 7.87% | 19.96x |
| fentybeauty.com | 1.31% | 18.14x |
| zaful.com | 2.14% | 17.88x |
| perfil.com | 1.50% | 16.47x |
| quien.com | 1.56% | 16.11x |
| bcbg.com | 1.43% | 16.03x |
| diariolibre.com | 1.29% | 16.02x |
| elcomercio.com | 1.45% | 15.34x |
| collegeboard.org | 2.20% | 15.29x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.31% | 13.53x |
| Higher-End Fashion Brands | 0.28% | 13.14x |
| Peru Media | 2.65% | 11.13x |
| Spanish Lifestyle & Health | 1.16% | 11.02x |
| Fashion & Retail | 7.85% | 10.67x |
| Central & South American News | 2.44% | 10.40x |
| Beauty & Cosmetics | 1.16% | 9.78x |
| Spanish Health & Wellness | 2.71% | 9.56x |
| College Greek Life | 0.41% | 9.20x |
| Cosmetics Business | 0.19% | 9.15x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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