Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Discount Womens Shoes Shoppers.
| Interest | Composition | Index |
| Discount Womens Shoes Shoppers | 10.73% | 14.73x |
| Teen Girl Clothing Shoppers | 27.59% | 14.56x |
| Trendy Shoe Shoppers | 4.31% | 14.54x |
| Tutoring Resources Researchers | 10.50% | 13.56x |
| Valentines Day Celebrators | 7.55% | 13.42x |
| Winter Apparel Shoppers | 12.75% | 13.19x |
| College Aspirants | 10.69% | 13.12x |
| Office Supply Shoppers | 6.62% | 13.12x |
| Fast Fashion Shoppers | 17.64% | 12.09x |
| Makeup Researchers | 8.70% | 11.88x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.89x |
| White House Black Market | 0.02% | 1.41x |
| LOFT | 0.01% | 1.41x |
| Old Navy | 0.03% | 1.40x |
| Talbots | 0.02% | 1.39x |
| Michael Kors | 0.01% | 1.39x |
| Lane Bryant | 0.01% | 1.24x |
| Chicos | 0.02% | 1.16x |
| Urban Outfitters | 0.02% | 1.10x |
| Dressbarn | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is quien.com.
| Website | Composition | Index |
| quien.com | 1.47% | 26.72x |
| latercera.com | 1.08% | 24.17x |
| independentespanol.com | 1.31% | 24.05x |
| elcomercio.com | 1.16% | 23.91x |
| elespectador.com | 2.70% | 22.91x |
| mdzol.com | 2.88% | 22.68x |
| elconfidencial.com | 1.47% | 21.94x |
| trendencias.com | 1.19% | 20.93x |
| lasestrellas.tv | 1.20% | 20.76x |
| milenio.com | 2.45% | 20.74x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.72% | 17.34x |
| Central & South American News | 0.97% | 16.15x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.53% | 14.89x |
| Spanish Health & Wellness | 0.86% | 14.66x |
| Peru Media | 1.31% | 14.60x |
| Women Shoppers | 0.03% | 11.04x |
| Gossip & Entertainment | 2.65% | 10.36x |
| College Greek Life | 0.09% | 9.93x |
| Spain News - Madrid & Seville | 3.30% | 9.80x |
| Retail Industry News | 0.03% | 9.46x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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