
Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
Interest | Composition | Index |
Teen Girl Clothing Shoppers | 37.71% | 19.39x |
Tutoring Resources Researchers | 19.44% | 15.60x |
Getaways Researchers | 17.61% | 15.18x |
Fast Fashion Shoppers | 23.05% | 14.76x |
Trendy Shoe Shoppers | 14.76% | 13.72x |
Winter Apparel Shoppers | 19.71% | 13.70x |
Luxury Retail Shoppers | 25.50% | 13.65x |
Dance Clothing Shoppers | 21.36% | 13.19x |
Teaching Resources Researchers | 19.66% | 12.92x |
Home Rug Shoppers | 17.26% | 12.79x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Curious about what else the Gen Z Apparel Shoppers audience is interested in?
Sign Up

APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Carhartt.
Location | Composition | Index |
Carhartt | 0.04% | 0.73x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to find more of the Gen Z Apparel Shoppers audience in the real world?
Sign Up

WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is diariogol.com.
Website | Composition | Index |
diariogol.com | 1.07% | 24.84x |
diariolasamericas.com | 1.13% | 23.69x |
shein.com | 1.04% | 23.28x |
elperiodico.com | 1.63% | 21.21x |
perfil.com | 1.85% | 20.37x |
mujerhoy.com | 1.01% | 20.25x |
trendencias.com | 1.01% | 19.74x |
mejorconsalud.com | 1.13% | 18.42x |
semana.com | 1.17% | 18.37x |
elespectador.com | 2.05% | 18.36x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to see more of the websites the Gen Z Apparel Shoppers audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.
Content Affinity | Composition | Index |
Spanish Health & Wellness | 1.52% | 15.71x |
Peru Media | 2.39% | 14.03x |
Central & South American News | 1.62% | 13.91x |
Hipster Clothing | 0.04% | 12.45x |
Fashion & Retail | 1.10% | 11.45x |
Spanish Lifestyle & Health | 0.79% | 11.21x |
Law School Research Cluster | 0.06% | 10.41x |
Cuba & Mexico Media | 0.14% | 10.21x |
Social & Demographic Trends | 0.04% | 9.65x |
College Greek Life | 0.19% | 9.60x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to see more of the Content Affinities the Gen Z Apparel Shoppers audience visits?
Sign Up

DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Gen Z Apparel Shoppers audience?
Sign Up