Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.

Interest Composition Index
Fast Fashion Shoppers 31.27% 14.45x
Thrift Store Shoppers 24.01% 13.58x
Womens Fashion Brands Shoppers 27.78% 13.17x
Trendy Denim Shoppers 22.64% 12.34x
Teen Girl Clothing Shoppers 59.20% 12.03x
Charitable Donors 26.33% 11.79x
Winter Apparel Shoppers 22.84% 11.52x
Luxury Retail Shoppers 44.46% 11.43x
Hair Care Shoppers 15.93% 11.30x
Jewelry & Watch Shoppers 18.05% 11.30x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.37x
Zara 0.04% 1.75x
Levi Strauss 0.02% 1.70x
Everlane 0.00% 1.68x
Saint Laurent Paris 0.01% 1.67x
Urban Outfitters 0.06% 1.67x
Armani 0.03% 1.61x
Eddie Bauer 0.02% 1.59x
Lorna Jane 0.01% 1.55x
Free People 0.03% 1.54x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.14% 46.75x
charlotterusse.com 3.95% 42.87x
socratic.org 1.05% 37.32x
fashionnova.com 2.76% 36.06x
elfcosmetics.com 1.33% 33.82x
shopakira.com 1.08% 33.07x
romwe.com 6.32% 31.03x
dictionary.reference.com 1.71% 30.61x
showpo.com 1.30% 28.85x
loveculture.com 1.40% 28.77x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.40% 18.08x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 16.19x
Home Décor, Furniture, & Decorating 0.08% 15.62x
Higher-End Fashion Brands 3.14% 14.60x
Local & Travel England - East Midlands 0.19% 11.86x
Beauty & Cosmetics 4.26% 11.60x
Parenting & Nutrition 0.12% 10.47x
Retail Industry News 1.29% 10.45x
Educational Publishing 8.43% 10.15x
College Greek Life 1.31% 10.06x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female