Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 38.92% 18.80x
Online Education Resource Researchers 0.07% 15.41x
Tutoring Resources Researchers 21.73% 14.33x
Fast Fashion Shoppers 25.64% 14.14x
Womens Fashion Brands Shoppers 23.40% 13.90x
Luxury Retail Shoppers 30.20% 13.86x
Trendy Shoe Shoppers 18.52% 13.43x
Winter Apparel Shoppers 20.21% 12.57x
Home Goods Supercenter Shoppers 18.64% 12.23x
Home Rug Shoppers 18.64% 12.23x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.

Website Composition Index
romwe.com 2.58% 23.73x
shein.com 7.87% 19.96x
fentybeauty.com 1.31% 18.14x
zaful.com 2.14% 17.88x
perfil.com 1.50% 16.47x
quien.com 1.56% 16.11x
bcbg.com 1.43% 16.03x
diariolibre.com 1.29% 16.02x
elcomercio.com 1.45% 15.34x
collegeboard.org 2.20% 15.29x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.31% 13.53x
Higher-End Fashion Brands 0.28% 13.14x
Peru Media 2.65% 11.13x
Spanish Lifestyle & Health 1.16% 11.02x
Fashion & Retail 7.85% 10.67x
Central & South American News 2.44% 10.40x
Beauty & Cosmetics 1.16% 9.78x
Spanish Health & Wellness 2.71% 9.56x
College Greek Life 0.41% 9.20x
Cosmetics Business 0.19% 9.15x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female