Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 40.48% | 21.14x |
| Womens Fashion Brands Shoppers | 26.13% | 16.50x |
| Luxury Retail Shoppers | 35.57% | 16.29x |
| Fast Fashion Shoppers | 28.90% | 16.26x |
| Trendy Shoe Shoppers | 22.11% | 15.86x |
| Thrift Store Shoppers | 23.10% | 15.20x |
| Tutoring Resources Researchers | 22.06% | 15.11x |
| Online Thesaurus Users | 24.73% | 14.96x |
| Home Rug Shoppers | 19.97% | 14.67x |
| Home Goods Supercenter Shoppers | 19.97% | 14.66x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.77x |
| Everlane | 0.01% | 2.28x |
| Bonobos | 0.13% | 1.84x |
| Intermix | 0.01% | 1.79x |
| Topshop | 0.03% | 1.76x |
| Uniqlo | 0.03% | 1.68x |
| Armani | 0.03% | 1.58x |
| Ralph Lauren | 0.02% | 1.45x |
| White House Black Market | 0.41% | 1.43x |
| Jos A. Bank Clothiers | 0.34% | 1.40x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.
| Website | Composition | Index |
| charlotterusse.com | 1.04% | 33.18x |
| agacistore.com | 1.31% | 24.18x |
| katespade.com | 1.23% | 21.62x |
| internships.com | 1.79% | 21.15x |
| coursehero.com | 1.61% | 20.57x |
| tillys.com | 3.07% | 20.46x |
| romwe.com | 4.46% | 20.27x |
| collegefashion.net | 1.99% | 19.33x |
| selfridges.com | 1.19% | 19.09x |
| showpo.com | 1.10% | 19.06x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.64% | 14.81x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 13.97x |
| Higher-End Fashion Brands | 1.00% | 12.72x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.54x |
| Beauty & Cosmetics | 2.10% | 9.89x |
| Writing Tools & Citation | 8.72% | 9.82x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.21% | 9.66x |
| Parenting & Nutrition | 0.03% | 9.53x |
| Bridal Fashion | 1.10% | 8.95x |
| Peru Media | 1.70% | 8.84x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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