Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 38.05% | 15.04x |
| Getaways Researchers | 16.65% | 12.70x |
| Tutoring Resources Researchers | 20.97% | 12.07x |
| Fast Fashion Shoppers | 23.32% | 11.89x |
| Luxury Retail Shoppers | 28.36% | 11.34x |
| Trendy Shoe Shoppers | 17.76% | 10.97x |
| Womens Fashion Brands Shoppers | 21.87% | 10.82x |
| Winter Apparel Shoppers | 19.67% | 10.74x |
| Home Rug Shoppers | 19.21% | 10.67x |
| Home Goods Supercenter Shoppers | 19.21% | 10.67x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.75x |
| Old Navy | 0.02% | 1.25x |
| Mens Wearhouse | 0.01% | 1.08x |
| The Childrens Place | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 1.04x |
| Carhartt | 0.10% | 0.86x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is elcomercio.com.
| Website | Composition | Index |
| elcomercio.com | 1.71% | 24.57x |
| mujerhoy.com | 1.07% | 24.12x |
| vistazo.com | 1.18% | 23.51x |
| merca20.com | 1.46% | 22.76x |
| trendencias.com | 1.28% | 21.92x |
| telva.com | 1.02% | 21.51x |
| nacion.com | 1.03% | 21.37x |
| semana.com | 1.88% | 21.24x |
| crhoy.com | 1.41% | 21.18x |
| maduradas.com | 1.05% | 21.06x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 15.31x |
| Quinceanera Planning | 0.02% | 13.22x |
| Hipster Clothing | 0.18% | 12.81x |
| Peru Media | 3.84% | 12.67x |
| Central & South American News | 3.05% | 12.45x |
| Spanish Health & Wellness | 2.84% | 11.69x |
| Higher-End Fashion Brands | 0.13% | 9.86x |
| Social & Demographic Trends | 0.21% | 9.57x |
| Gossip & Entertainment | 4.21% | 9.34x |
| Educational Publishing | 4.42% | 9.29x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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