Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 38.52% | 19.71x |
| Getaways Researchers | 19.71% | 16.23x |
| Tutoring Resources Researchers | 21.20% | 15.16x |
| Fast Fashion Shoppers | 24.47% | 14.95x |
| Luxury Retail Shoppers | 28.33% | 14.22x |
| Trendy Shoe Shoppers | 15.87% | 14.08x |
| Winter Apparel Shoppers | 20.66% | 13.84x |
| Dance Clothing Shoppers | 22.71% | 13.68x |
| Home Goods Supercenter Shoppers | 19.02% | 13.65x |
| Home Rug Shoppers | 19.02% | 13.65x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.77x |
| The Childrens Place | 0.01% | 1.30x |
| Old Navy | 0.01% | 1.21x |
| Victoria's Secret | 0.01% | 1.13x |
| Journeys | 0.01% | 1.05x |
| Maurices | 0.01% | 0.94x |
| Carhartt | 0.09% | 0.87x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is semana.com.
| Website | Composition | Index |
| semana.com | 1.14% | 28.19x |
| diariolasamericas.com | 1.22% | 27.70x |
| miamidiario.com | 1.16% | 27.17x |
| shein.com | 1.72% | 25.69x |
| merca20.com | 1.05% | 25.45x |
| diariogol.com | 1.57% | 25.20x |
| enpareja.com | 1.10% | 24.97x |
| nuevamujer.com | 1.24% | 24.37x |
| laprensagrafica.com | 1.17% | 22.37x |
| elnacional.com | 1.22% | 22.02x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 1.84% | 13.61x |
| Peru Media | 2.56% | 13.14x |
| Central & South American News | 1.90% | 12.88x |
| Hipster Clothing | 0.07% | 10.95x |
| Social & Demographic Trends | 0.10% | 10.43x |
| Fashion & Retail | 1.96% | 10.03x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 9.88x |
| Law School Research Cluster | 0.07% | 9.83x |
| Audio Clips & Sound Effects | 0.07% | 9.65x |
| Spanish Lifestyle & Health | 0.97% | 9.32x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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