Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 41.15% | 19.83x |
| Tutoring Resources Researchers | 21.64% | 14.88x |
| Luxury Retail Shoppers | 31.59% | 14.85x |
| Womens Fashion Brands Shoppers | 25.25% | 14.80x |
| Fast Fashion Shoppers | 27.00% | 14.64x |
| Trendy Shoe Shoppers | 20.05% | 14.30x |
| Winter Apparel Shoppers | 20.61% | 13.46x |
| Home Rug Shoppers | 19.47% | 13.33x |
| Home Goods Supercenter Shoppers | 19.47% | 13.33x |
| Thrift Store Shoppers | 22.54% | 13.05x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.02% | 1.66x |
| Urban Outfitters | 0.03% | 1.64x |
| Free People | 0.02% | 1.60x |
| Zara | 0.01% | 1.52x |
| Michael Kors | 0.03% | 1.51x |
| Madewell | 0.01% | 1.49x |
| Ann Taylor | 0.01% | 1.48x |
| Coach | 0.02% | 1.45x |
| H&M | 0.04% | 1.43x |
| Kate Spade | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.
| Website | Composition | Index |
| romwe.com | 3.15% | 22.84x |
| shein.com | 9.41% | 19.00x |
| fentybeauty.com | 1.60% | 18.27x |
| tillys.com | 1.33% | 17.47x |
| zaful.com | 2.61% | 16.87x |
| elcomercio.com | 1.21% | 16.57x |
| perfil.com | 1.18% | 16.40x |
| rue21.com | 1.13% | 16.39x |
| fashiontofigure.com | 1.09% | 16.26x |
| bcbg.com | 1.70% | 15.76x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.43% | 14.54x |
| Higher-End Fashion Brands | 0.42% | 13.55x |
| Quinceanera Planning | 0.04% | 12.04x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.10% | 11.21x |
| Fashion & Retail | 9.59% | 10.60x |
| Beauty & Cosmetics | 1.46% | 10.56x |
| Spanish Lifestyle & Health | 1.17% | 10.51x |
| Peru Media | 2.37% | 10.18x |
| Retail Industry News | 0.67% | 9.57x |
| Apartment & Community Real Estate Researchers | 0.15% | 9.53x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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