Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 38.05% 15.04x
Getaways Researchers 16.65% 12.70x
Tutoring Resources Researchers 20.97% 12.07x
Fast Fashion Shoppers 23.32% 11.89x
Luxury Retail Shoppers 28.36% 11.34x
Trendy Shoe Shoppers 17.76% 10.97x
Womens Fashion Brands Shoppers 21.87% 10.82x
Winter Apparel Shoppers 19.67% 10.74x
Home Rug Shoppers 19.21% 10.67x
Home Goods Supercenter Shoppers 19.21% 10.67x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.75x
Old Navy 0.02% 1.25x
Mens Wearhouse 0.01% 1.08x
The Childrens Place 0.01% 1.08x
Victoria's Secret 0.01% 1.04x
Carhartt 0.10% 0.86x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is elcomercio.com.

Website Composition Index
elcomercio.com 1.71% 24.57x
mujerhoy.com 1.07% 24.12x
vistazo.com 1.18% 23.51x
merca20.com 1.46% 22.76x
trendencias.com 1.28% 21.92x
telva.com 1.02% 21.51x
nacion.com 1.03% 21.37x
semana.com 1.88% 21.24x
crhoy.com 1.41% 21.18x
maduradas.com 1.05% 21.06x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 15.31x
Quinceanera Planning 0.02% 13.22x
Hipster Clothing 0.18% 12.81x
Peru Media 3.84% 12.67x
Central & South American News 3.05% 12.45x
Spanish Health & Wellness 2.84% 11.69x
Higher-End Fashion Brands 0.13% 9.86x
Social & Demographic Trends 0.21% 9.57x
Gossip & Entertainment 4.21% 9.34x
Educational Publishing 4.42% 9.29x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female