Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.

Interest Composition Index
Fast Fashion Shoppers 31.35% 20.13x
Trendy Shoe Shoppers 18.83% 18.43x
Online Thesaurus Users 27.18% 18.32x
Womens Fashion Brands Shoppers 23.27% 18.17x
Thrift Store Shoppers 22.44% 17.81x
Tutoring Resources Researchers 21.00% 17.70x
Teen Girl Clothing Shoppers 60.14% 16.99x
Winter Apparel Shoppers 19.46% 16.85x
Charitable Donors 28.72% 16.56x
Womens Equality Advocates 23.10% 16.32x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.24x
Mens Wearhouse 0.46% 1.21x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 2.43% 42.87x
fashionnova.com 1.73% 38.05x
loveculture.com 1.03% 31.65x
morphebrushes.com 2.06% 31.11x
romwe.com 6.64% 29.30x
temptalia.com 1.50% 26.96x
coursehero.com 3.67% 26.64x
katespade.com 2.65% 26.63x
showpo.com 1.80% 26.22x
zaful.com 6.94% 26.17x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 1.96% 15.86x
Beauty & Cosmetics 3.11% 12.59x
Higher Education 2.31% 10.12x
Bridal Fashion 1.74% 10.10x
Action Sports 1.59% 9.96x
Job Interview Process 1.80% 9.94x
Fashion & Retail 18.26% 9.86x
Travel, Food, Fashion & Fitness 2.16% 9.75x
Educational Publishing 9.79% 9.60x
Fashion Cluster 7.49% 9.51x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female