Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 5 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 41.15% 19.83x
Tutoring Resources Researchers 21.64% 14.88x
Luxury Retail Shoppers 31.59% 14.85x
Womens Fashion Brands Shoppers 25.25% 14.80x
Fast Fashion Shoppers 27.00% 14.64x
Trendy Shoe Shoppers 20.05% 14.30x
Winter Apparel Shoppers 20.61% 13.46x
Home Rug Shoppers 19.47% 13.33x
Home Goods Supercenter Shoppers 19.47% 13.33x
Thrift Store Shoppers 22.54% 13.05x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.66x
Urban Outfitters 0.03% 1.64x
Free People 0.02% 1.60x
Zara 0.01% 1.52x
Michael Kors 0.03% 1.51x
Madewell 0.01% 1.49x
Ann Taylor 0.01% 1.48x
Coach 0.02% 1.45x
H&M 0.04% 1.43x
Kate Spade 0.01% 1.38x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.

Website Composition Index
romwe.com 3.15% 22.84x
shein.com 9.41% 19.00x
fentybeauty.com 1.60% 18.27x
tillys.com 1.33% 17.47x
zaful.com 2.61% 16.87x
elcomercio.com 1.21% 16.57x
perfil.com 1.18% 16.40x
rue21.com 1.13% 16.39x
fashiontofigure.com 1.09% 16.26x
bcbg.com 1.70% 15.76x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.43% 14.54x
Higher-End Fashion Brands 0.42% 13.55x
Quinceanera Planning 0.04% 12.04x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 11.21x
Fashion & Retail 9.59% 10.60x
Beauty & Cosmetics 1.46% 10.56x
Spanish Lifestyle & Health 1.17% 10.51x
Peru Media 2.37% 10.18x
Retail Industry News 0.67% 9.57x
Apartment & Community Real Estate Researchers 0.15% 9.53x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female