Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 37.73% 17.35x
Tutoring Resources Researchers 19.03% 14.86x
Fast Fashion Shoppers 22.78% 13.92x
Getaways Researchers 15.51% 13.90x
Winter Apparel Shoppers 18.74% 12.92x
Trendy Shoe Shoppers 12.78% 12.38x
Luxury Retail Shoppers 24.19% 12.35x
College Aspirants 17.73% 11.99x
Netherlands Trip Planners 19.44% 11.82x
Teaching Resources Researchers 19.22% 11.78x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is litcharts.com.

Website Composition Index
litcharts.com 3.46% 21.21x
perfil.com 1.50% 19.25x
elperiodico.com 1.34% 19.04x
soycarmin.com 1.27% 18.72x
quien.com 1.66% 18.05x
trendencias.com 1.05% 17.91x
okdiario.com 1.41% 17.79x
collegefashion.net 1.72% 16.98x
latercera.com 1.63% 16.75x
elnacional.com 1.20% 16.60x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 1.02% 13.79x
Beach & Intimate Wear 0.04% 12.82x
Central & South American News 1.22% 12.53x
Peru Media 2.10% 12.27x
Hipster Clothing 0.02% 11.51x
Fashion & Retail 0.49% 11.13x
Higher Education 0.09% 10.90x
Social & Demographic Trends 0.03% 10.76x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 10.39x
Spanish Lifestyle & Health 0.54% 10.25x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female