Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 32.89% 85.66x
Trendy Shoe Shoppers 47.56% 83.19x
Women’s Lifestyle Blogs Researchers 15.66% 80.50x
Luxury Womens Brands Shoppers 46.16% 73.39x
Women's Fashion Magazine Readers 46.11% 73.14x
Women's Fitness Enthusiasts 28.63% 65.62x
Women's Health Researchers 26.61% 58.85x
Grandparents 15.64% 57.97x
Makeup Researchers 43.15% 57.47x
Entertainment & Tabloid Magazine Readers 49.40% 54.19x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.72x
Zumiez 0.01% 1.65x
Maurices 0.02% 1.02x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is fashionista.com.

Website Composition Index
fashionista.com 12.95% 57.80x
redcarpet-fashionawards.com 2.94% 56.49x
whatkatewore.com 1.31% 53.86x
insidehalton.com 2.89% 46.82x
purseblog.com 1.73% 45.85x
thecourtjeweller.com 3.43% 45.49x
styleatacertainage.com 1.00% 45.01x
huffingtonpost.ca 2.03% 43.89x
timescolonist.com 2.60% 43.59x
50isnotold.com 1.01% 43.35x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 19.44% 32.95x
Beauty & Cosmetics 0.27% 32.28x
Perfume, Makeup & Cosmetics 0.52% 30.84x
Travel, Food, Fashion & Fitness 1.74% 27.95x
Cosmetics Business 0.10% 27.95x
Quebec Vacations 1.06% 24.89x
Canadian Universities 0.15% 23.81x
Parenting & Children's Activities 0.15% 22.55x
Canada Consumer Product Cluster 0.88% 20.98x
Celebrity Gossip 0.25% 20.42x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female