Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 38.52% 19.71x
Getaways Researchers 19.71% 16.23x
Tutoring Resources Researchers 21.20% 15.16x
Fast Fashion Shoppers 24.47% 14.95x
Luxury Retail Shoppers 28.33% 14.22x
Trendy Shoe Shoppers 15.87% 14.08x
Winter Apparel Shoppers 20.66% 13.84x
Dance Clothing Shoppers 22.71% 13.68x
Home Goods Supercenter Shoppers 19.02% 13.65x
Home Rug Shoppers 19.02% 13.65x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.77x
The Childrens Place 0.01% 1.30x
Old Navy 0.01% 1.21x
Victoria's Secret 0.01% 1.13x
Journeys 0.01% 1.05x
Maurices 0.01% 0.94x
Carhartt 0.09% 0.87x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is semana.com.

Website Composition Index
semana.com 1.14% 28.19x
diariolasamericas.com 1.22% 27.70x
miamidiario.com 1.16% 27.17x
shein.com 1.72% 25.69x
merca20.com 1.05% 25.45x
diariogol.com 1.57% 25.20x
enpareja.com 1.10% 24.97x
nuevamujer.com 1.24% 24.37x
laprensagrafica.com 1.17% 22.37x
elnacional.com 1.22% 22.02x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 1.84% 13.61x
Peru Media 2.56% 13.14x
Central & South American News 1.90% 12.88x
Hipster Clothing 0.07% 10.95x
Social & Demographic Trends 0.10% 10.43x
Fashion & Retail 1.96% 10.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 9.88x
Law School Research Cluster 0.07% 9.83x
Audio Clips & Sound Effects 0.07% 9.65x
Spanish Lifestyle & Health 0.97% 9.32x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female