Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 31.27% | 14.45x |
| Thrift Store Shoppers | 24.01% | 13.58x |
| Womens Fashion Brands Shoppers | 27.78% | 13.17x |
| Trendy Denim Shoppers | 22.64% | 12.34x |
| Teen Girl Clothing Shoppers | 59.20% | 12.03x |
| Charitable Donors | 26.33% | 11.79x |
| Winter Apparel Shoppers | 22.84% | 11.52x |
| Luxury Retail Shoppers | 44.46% | 11.43x |
| Hair Care Shoppers | 15.93% | 11.30x |
| Jewelry & Watch Shoppers | 18.05% | 11.30x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.37x |
| Zara | 0.04% | 1.75x |
| Levi Strauss | 0.02% | 1.70x |
| Everlane | 0.00% | 1.68x |
| Saint Laurent Paris | 0.01% | 1.67x |
| Urban Outfitters | 0.06% | 1.67x |
| Armani | 0.03% | 1.61x |
| Eddie Bauer | 0.02% | 1.59x |
| Lorna Jane | 0.01% | 1.55x |
| Free People | 0.03% | 1.54x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is aeropostale.com.
| Website | Composition | Index |
| aeropostale.com | 1.14% | 46.75x |
| charlotterusse.com | 3.95% | 42.87x |
| socratic.org | 1.05% | 37.32x |
| fashionnova.com | 2.76% | 36.06x |
| elfcosmetics.com | 1.33% | 33.82x |
| shopakira.com | 1.08% | 33.07x |
| romwe.com | 6.32% | 31.03x |
| dictionary.reference.com | 1.71% | 30.61x |
| showpo.com | 1.30% | 28.85x |
| loveculture.com | 1.40% | 28.77x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.40% | 18.08x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.10% | 16.19x |
| Home Décor, Furniture, & Decorating | 0.08% | 15.62x |
| Higher-End Fashion Brands | 3.14% | 14.60x |
| Local & Travel England - East Midlands | 0.19% | 11.86x |
| Beauty & Cosmetics | 4.26% | 11.60x |
| Parenting & Nutrition | 0.12% | 10.47x |
| Retail Industry News | 1.29% | 10.45x |
| Educational Publishing | 8.43% | 10.15x |
| College Greek Life | 1.31% | 10.06x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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