Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 31.49% 16.11x
Tutoring Resources Researchers 14.71% 14.21x
Fast Fashion Shoppers 19.41% 13.65x
Winter Apparel Shoppers 15.21% 13.15x
Trendy Shoe Shoppers 8.39% 12.87x
Getaways Researchers 12.58% 12.73x
Online Content Creators 1.52% 12.14x
Luxury Retail Shoppers 19.16% 11.69x
Home Rug Shoppers 12.11% 11.60x
Home Goods Supercenter Shoppers 12.11% 11.60x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.14x
Lululemon 0.02% 1.56x
LOFT 0.04% 1.50x
Chicos 0.04% 1.50x
Brooks Brothers 0.01% 1.47x
Gap 0.03% 1.36x
J. Crew 0.02% 1.35x
Old Navy 0.06% 1.35x
Michael Kors 0.02% 1.35x
Forever 21 0.02% 1.34x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is unotv.com.

Website Composition Index
unotv.com 1.16% 22.98x
perfil.com 1.28% 22.91x
telva.com 1.17% 22.16x
trendencias.com 1.16% 21.50x
quien.com 1.86% 20.83x
elconfidencial.com 2.09% 20.50x
elperiodico.com 1.29% 20.09x
okdiario.com 1.19% 19.86x
milenio.com 3.73% 18.90x
latercera.com 1.56% 18.42x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.

Content Affinity Composition Index
Peru Media 1.70% 14.02x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 13.99x
Central & South American News 1.06% 13.58x
Spanish Health & Wellness 1.11% 13.25x
Spanish Lifestyle & Health 0.73% 12.67x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.47% 12.52x
Retail Industry News 0.04% 11.04x
Art News & Products 0.10% 10.29x
MBA Education 0.25% 10.15x
Spain News - Madrid & Seville 3.58% 9.81x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female