Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Discount Womens Shoes Shoppers.

Interest Composition Index
Discount Womens Shoes Shoppers 10.73% 14.73x
Teen Girl Clothing Shoppers 27.59% 14.56x
Trendy Shoe Shoppers 4.31% 14.54x
Tutoring Resources Researchers 10.50% 13.56x
Valentines Day Celebrators 7.55% 13.42x
Winter Apparel Shoppers 12.75% 13.19x
College Aspirants 10.69% 13.12x
Office Supply Shoppers 6.62% 13.12x
Fast Fashion Shoppers 17.64% 12.09x
Makeup Researchers 8.70% 11.88x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.89x
White House Black Market 0.02% 1.41x
LOFT 0.01% 1.41x
Old Navy 0.03% 1.40x
Talbots 0.02% 1.39x
Michael Kors 0.01% 1.39x
Lane Bryant 0.01% 1.24x
Chicos 0.02% 1.16x
Urban Outfitters 0.02% 1.10x
Dressbarn 0.01% 1.09x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is quien.com.

Website Composition Index
quien.com 1.47% 26.72x
latercera.com 1.08% 24.17x
independentespanol.com 1.31% 24.05x
elcomercio.com 1.16% 23.91x
elespectador.com 2.70% 22.91x
mdzol.com 2.88% 22.68x
elconfidencial.com 1.47% 21.94x
trendencias.com 1.19% 20.93x
lasestrellas.tv 1.20% 20.76x
milenio.com 2.45% 20.74x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.72% 17.34x
Central & South American News 0.97% 16.15x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.53% 14.89x
Spanish Health & Wellness 0.86% 14.66x
Peru Media 1.31% 14.60x
Women Shoppers 0.03% 11.04x
Gossip & Entertainment 2.65% 10.36x
College Greek Life 0.09% 9.93x
Spain News - Madrid & Seville 3.30% 9.80x
Retail Industry News 0.03% 9.46x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female