Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 40.48% 21.14x
Womens Fashion Brands Shoppers 26.13% 16.50x
Luxury Retail Shoppers 35.57% 16.29x
Fast Fashion Shoppers 28.90% 16.26x
Trendy Shoe Shoppers 22.11% 15.86x
Thrift Store Shoppers 23.10% 15.20x
Tutoring Resources Researchers 22.06% 15.11x
Online Thesaurus Users 24.73% 14.96x
Home Rug Shoppers 19.97% 14.67x
Home Goods Supercenter Shoppers 19.97% 14.66x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.77x
Everlane 0.01% 2.28x
Bonobos 0.13% 1.84x
Intermix 0.01% 1.79x
Topshop 0.03% 1.76x
Uniqlo 0.03% 1.68x
Armani 0.03% 1.58x
Ralph Lauren 0.02% 1.45x
White House Black Market 0.41% 1.43x
Jos A. Bank Clothiers 0.34% 1.40x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 1.04% 33.18x
agacistore.com 1.31% 24.18x
katespade.com 1.23% 21.62x
internships.com 1.79% 21.15x
coursehero.com 1.61% 20.57x
tillys.com 3.07% 20.46x
romwe.com 4.46% 20.27x
collegefashion.net 1.99% 19.33x
selfridges.com 1.19% 19.09x
showpo.com 1.10% 19.06x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.64% 14.81x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 13.97x
Higher-End Fashion Brands 1.00% 12.72x
Home Décor, Furniture, & Decorating 0.02% 11.54x
Beauty & Cosmetics 2.10% 9.89x
Writing Tools & Citation 8.72% 9.82x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 9.66x
Parenting & Nutrition 0.03% 9.53x
Bridal Fashion 1.10% 8.95x
Peru Media 1.70% 8.84x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female