Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 37.51% | 17.29x |
| Fast Fashion Shoppers | 25.33% | 13.80x |
| Tutoring Resources Researchers | 21.35% | 13.67x |
| Trendy Shoe Shoppers | 16.38% | 12.88x |
| Luxury Retail Shoppers | 27.24% | 12.75x |
| Womens Fashion Brands Shoppers | 20.88% | 12.45x |
| Hard Seltzer Aficionados Researchers | 9.59% | 12.28x |
| Winter Apparel Shoppers | 19.50% | 12.18x |
| Dance Clothing Shoppers | 19.29% | 11.67x |
| Home Rug Shoppers | 17.18% | 11.63x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.53x |
| Victoria's Secret | 0.01% | 1.38x |
| The Childrens Place | 0.01% | 1.25x |
| Mens Wearhouse | 0.01% | 1.13x |
| Maurices | 0.01% | 0.97x |
| Carhartt | 0.11% | 0.86x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is cad-comic.com.
| Website | Composition | Index |
| cad-comic.com | 2.47% | 26.73x |
| romwe.com | 1.52% | 25.19x |
| shein.com | 4.80% | 21.58x |
| elcomercio.com | 2.06% | 21.13x |
| nacion.com | 1.00% | 20.88x |
| trendencias.com | 1.21% | 20.52x |
| greekmythology.com | 1.48% | 20.35x |
| maduradas.com | 1.23% | 20.11x |
| diariolibre.com | 1.33% | 20.10x |
| vistazo.com | 1.18% | 20.07x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.25% | 14.67x |
| Quinceanera Planning | 0.03% | 14.26x |
| Barcode Site & App Users | 0.02% | 14.04x |
| Peru Media | 3.71% | 12.97x |
| Central & South American News | 3.25% | 12.22x |
| Local & Travel England - East Midlands | 0.27% | 11.77x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 11.54x |
| Higher-End Fashion Brands | 0.17% | 11.36x |
| Spanish Health & Wellness | 3.13% | 11.03x |
| Social & Demographic Trends | 0.28% | 10.50x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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