Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 6.2 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 40.75% 17.39x
Womens Fashion Brands Shoppers 24.16% 13.33x
Luxury Retail Shoppers 33.27% 12.93x
Trendy Shoe Shoppers 19.76% 12.50x
Fast Fashion Shoppers 27.75% 12.45x
Tutoring Resources Researchers 22.60% 12.30x
Online Thesaurus Users 26.43% 11.90x
Winter Apparel Shoppers 20.75% 11.80x
Thrift Store Shoppers 21.99% 11.77x
Home Rug Shoppers 20.29% 11.73x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.69x
American Apparel 0.03% 1.67x
Patagonia 0.01% 1.65x
Armani 0.03% 1.65x
Urban Outfitters 0.05% 1.59x
Zara 0.03% 1.58x
Club Monaco 0.01% 1.55x
Hugo Boss 0.04% 1.53x
Free People 0.03% 1.53x
Madewell 0.03% 1.50x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.

Website Composition Index
romwe.com 3.26% 19.01x
fentybeauty.com 1.60% 16.06x
tillys.com 1.39% 15.97x
shein.com 9.68% 15.89x
perfil.com 1.01% 15.47x
citethisforme.com 2.41% 15.24x
rue21.com 1.19% 14.78x
elcomercio.com 1.16% 14.68x
elespectador.com 1.37% 14.54x
collegefashion.net 1.71% 13.86x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.47% 13.29x
Higher-End Fashion Brands 0.49% 11.41x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 9.67x
Spanish Lifestyle & Health 1.15% 9.47x
Peru Media 2.15% 9.25x
Quinceanera Planning 0.03% 9.07x
Beauty & Cosmetics 1.46% 9.03x
Educational Publishing 5.89% 8.88x
Fashion & Retail 9.94% 8.52x
Writing Tools & Citation 10.02% 8.43x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female