Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 31.49% | 16.11x |
| Tutoring Resources Researchers | 14.71% | 14.21x |
| Fast Fashion Shoppers | 19.41% | 13.65x |
| Winter Apparel Shoppers | 15.21% | 13.15x |
| Trendy Shoe Shoppers | 8.39% | 12.87x |
| Getaways Researchers | 12.58% | 12.73x |
| Online Content Creators | 1.52% | 12.14x |
| Luxury Retail Shoppers | 19.16% | 11.69x |
| Home Rug Shoppers | 12.11% | 11.60x |
| Home Goods Supercenter Shoppers | 12.11% | 11.60x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.14x |
| Lululemon | 0.02% | 1.56x |
| LOFT | 0.04% | 1.50x |
| Chicos | 0.04% | 1.50x |
| Brooks Brothers | 0.01% | 1.47x |
| Gap | 0.03% | 1.36x |
| J. Crew | 0.02% | 1.35x |
| Old Navy | 0.06% | 1.35x |
| Michael Kors | 0.02% | 1.35x |
| Forever 21 | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is unotv.com.
| Website | Composition | Index |
| unotv.com | 1.16% | 22.98x |
| perfil.com | 1.28% | 22.91x |
| telva.com | 1.17% | 22.16x |
| trendencias.com | 1.16% | 21.50x |
| quien.com | 1.86% | 20.83x |
| elconfidencial.com | 2.09% | 20.50x |
| elperiodico.com | 1.29% | 20.09x |
| okdiario.com | 1.19% | 19.86x |
| milenio.com | 3.73% | 18.90x |
| latercera.com | 1.56% | 18.42x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 1.70% | 14.02x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 13.99x |
| Central & South American News | 1.06% | 13.58x |
| Spanish Health & Wellness | 1.11% | 13.25x |
| Spanish Lifestyle & Health | 0.73% | 12.67x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.47% | 12.52x |
| Retail Industry News | 0.04% | 11.04x |
| Art News & Products | 0.10% | 10.29x |
| MBA Education | 0.25% | 10.15x |
| Spain News - Madrid & Seville | 3.58% | 9.81x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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