Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.

Interest Composition Index
Fast Fashion Shoppers 31.50% 13.57x
Thrift Store Shoppers 25.34% 13.26x
Womens Fashion Brands Shoppers 29.03% 13.02x
Trendy Denim Shoppers 24.07% 12.03x
Hair Care Shoppers 16.35% 11.38x
Teen Girl Clothing Shoppers 58.97% 11.36x
Discount Device Shoppers 17.50% 11.17x
Luxury Retail Shoppers 46.02% 11.14x
Jewelry & Watch Shoppers 19.14% 11.08x
Women's Fashion Magazine Readers 15.18% 11.02x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.83x
Levi Strauss 0.02% 1.77x
Joe's Jeans 0.01% 1.73x
Hugo Boss 0.02% 1.72x
Michael Kors 0.03% 1.61x
Forever 21 0.06% 1.59x
Patagonia 0.01% 1.56x
Urban Outfitters 0.06% 1.52x
Saint Laurent Paris 0.01% 1.51x
Uniqlo 0.02% 1.49x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is forever21.com.

Website Composition Index
forever21.com 0.48% 69.06x
motelrocks.com 0.18% 58.56x
vans.com 0.15% 58.05x
wetseal.com 0.97% 55.09x
beverlycenter.com 0.09% 52.00x
cottonon.com 0.45% 51.71x
shopjustice.com 0.25% 51.63x
sleekmakeup.com 0.08% 51.63x
makemechic.com 0.69% 51.17x
juicycouture.com 0.08% 50.77x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.39% 17.89x
Home Décor, Furniture, & Decorating 0.10% 16.58x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.13% 16.10x
Higher-End Fashion Brands 3.45% 14.71x
Local & Travel England - East Midlands 0.21% 13.93x
Beauty & Cosmetics 4.40% 11.62x
Retail Industry News 1.32% 10.54x
Travel, Food, Fashion & Fitness 2.31% 10.52x
Parenting & Nutrition 0.15% 9.93x
College Greek Life 1.28% 9.73x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000