Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 37.71% | 19.39x |
| Tutoring Resources Researchers | 19.44% | 15.60x |
| Getaways Researchers | 17.61% | 15.18x |
| Fast Fashion Shoppers | 23.05% | 14.76x |
| Trendy Shoe Shoppers | 14.76% | 13.72x |
| Winter Apparel Shoppers | 19.71% | 13.70x |
| Luxury Retail Shoppers | 25.50% | 13.65x |
| Dance Clothing Shoppers | 21.36% | 13.19x |
| Teaching Resources Researchers | 19.66% | 12.92x |
| Home Rug Shoppers | 17.26% | 12.79x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.73x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is diariogol.com.
| Website | Composition | Index |
| diariogol.com | 1.07% | 24.84x |
| diariolasamericas.com | 1.13% | 23.69x |
| shein.com | 1.04% | 23.28x |
| elperiodico.com | 1.63% | 21.21x |
| perfil.com | 1.85% | 20.37x |
| mujerhoy.com | 1.01% | 20.25x |
| trendencias.com | 1.01% | 19.74x |
| mejorconsalud.com | 1.13% | 18.42x |
| semana.com | 1.17% | 18.37x |
| elespectador.com | 2.05% | 18.36x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 1.52% | 15.71x |
| Peru Media | 2.39% | 14.03x |
| Central & South American News | 1.62% | 13.91x |
| Hipster Clothing | 0.04% | 12.45x |
| Fashion & Retail | 1.10% | 11.45x |
| Spanish Lifestyle & Health | 0.79% | 11.21x |
| Law School Research Cluster | 0.06% | 10.41x |
| Cuba & Mexico Media | 0.14% | 10.21x |
| Social & Demographic Trends | 0.04% | 9.65x |
| College Greek Life | 0.19% | 9.60x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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