Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 40.04% | 31.04x |
| Fast Fashion Shoppers | 30.64% | 23.80x |
| Womens Fashion Brands Shoppers | 23.64% | 22.50x |
| Trendy Shoe Shoppers | 19.40% | 22.24x |
| Thrift Store Shoppers | 21.77% | 21.96x |
| Online Thesaurus Users | 25.21% | 21.19x |
| Tutoring Resources Researchers | 20.88% | 21.00x |
| Trendy Denim Shoppers | 19.08% | 20.02x |
| Winter Apparel Shoppers | 20.19% | 19.66x |
| Charitable Donors | 24.92% | 19.59x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 2.70x |
| Supreme | 0.03% | 2.48x |
| Topshop | 0.02% | 1.74x |
| Intermix | 0.02% | 1.73x |
| Madewell | 0.05% | 1.62x |
| Uniqlo | 0.03% | 1.58x |
| Zara | 0.04% | 1.56x |
| Bonobos | 0.09% | 1.55x |
| Levi Strauss | 0.03% | 1.55x |
| Ann Taylor | 0.04% | 1.55x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.
| Website | Composition | Index |
| charlotterusse.com | 2.29% | 47.12x |
| fashionnova.com | 1.64% | 42.37x |
| morphebrushes.com | 1.90% | 34.46x |
| romwe.com | 6.09% | 29.24x |
| katespade.com | 2.52% | 28.88x |
| coursehero.com | 3.02% | 28.20x |
| vicicollection.com | 1.20% | 27.65x |
| apastyle.org | 1.07% | 27.53x |
| menupages.com | 1.31% | 27.28x |
| webqc.org | 1.60% | 27.26x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.08% | 20.60x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 19.44x |
| Higher-End Fashion Brands | 1.79% | 16.88x |
| Home Décor, Furniture, & Decorating | 0.03% | 16.28x |
| Beauty & Cosmetics | 3.12% | 13.16x |
| Parenting & Nutrition | 0.05% | 13.04x |
| Writing Tools & Citation | 13.22% | 12.30x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.33% | 12.06x |
| College Greek Life | 0.88% | 11.89x |
| Educational Publishing | 7.79% | 11.83x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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