Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 32.63% 17.25x
Tutoring Resources Researchers 18.51% 14.78x
Getaways Researchers 17.05% 14.31x
Fast Fashion Shoppers 21.27% 13.93x
Trendy Shoe Shoppers 12.53% 13.77x
Winter Apparel Shoppers 19.03% 13.63x
Luxury Retail Shoppers 23.29% 12.70x
Home Goods Supercenter Shoppers 15.55% 12.61x
Home Rug Shoppers 15.55% 12.61x
Home Goods Shoppers 17.45% 12.22x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.71x
Dressbarn 0.03% 1.65x
Forever 21 0.02% 1.63x
American Eagle Outfitters 0.03% 1.63x
H&M 0.02% 1.56x
Hollister 0.02% 1.56x
Coach 0.01% 1.54x
Aeropostale 0.03% 1.53x
Banana Republic 0.03% 1.50x
J. Crew 0.02% 1.49x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is litcharts.com.

Website Composition Index
litcharts.com 1.24% 23.58x
trendencias.com 1.05% 20.04x
elperiodico.com 1.22% 20.00x
elnacional.com 1.04% 18.87x
okdiario.com 1.25% 18.84x
cocinadelirante.com 1.09% 18.60x
perfil.com 1.47% 18.54x
latercera.com 1.52% 18.10x
unotv.com 1.34% 17.78x
collegefashion.net 1.44% 17.58x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.

Content Affinity Composition Index
Peru Media 1.89% 12.84x
Central & South American News 1.09% 12.41x
Beach & Intimate Wear 0.03% 12.35x
Spanish Health & Wellness 1.04% 12.09x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 11.86x
Cuba & Mexico Media 0.06% 11.32x
Fashion & Retail 0.20% 10.94x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 10.87x
Retail Industry News 0.07% 10.74x
Hair & Beauty 0.03% 10.19x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female