Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 31.35% | 20.13x |
| Trendy Shoe Shoppers | 18.83% | 18.43x |
| Online Thesaurus Users | 27.18% | 18.32x |
| Womens Fashion Brands Shoppers | 23.27% | 18.17x |
| Thrift Store Shoppers | 22.44% | 17.81x |
| Tutoring Resources Researchers | 21.00% | 17.70x |
| Teen Girl Clothing Shoppers | 60.14% | 16.99x |
| Winter Apparel Shoppers | 19.46% | 16.85x |
| Charitable Donors | 28.72% | 16.56x |
| Womens Equality Advocates | 23.10% | 16.32x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.24x |
| Mens Wearhouse | 0.46% | 1.21x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.
| Website | Composition | Index |
| charlotterusse.com | 2.43% | 42.87x |
| fashionnova.com | 1.73% | 38.05x |
| loveculture.com | 1.03% | 31.65x |
| morphebrushes.com | 2.06% | 31.11x |
| romwe.com | 6.64% | 29.30x |
| temptalia.com | 1.50% | 26.96x |
| coursehero.com | 3.67% | 26.64x |
| katespade.com | 2.65% | 26.63x |
| showpo.com | 1.80% | 26.22x |
| zaful.com | 6.94% | 26.17x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 1.96% | 15.86x |
| Beauty & Cosmetics | 3.11% | 12.59x |
| Higher Education | 2.31% | 10.12x |
| Bridal Fashion | 1.74% | 10.10x |
| Action Sports | 1.59% | 9.96x |
| Job Interview Process | 1.80% | 9.94x |
| Fashion & Retail | 18.26% | 9.86x |
| Travel, Food, Fashion & Fitness | 2.16% | 9.75x |
| Educational Publishing | 9.79% | 9.60x |
| Fashion Cluster | 7.49% | 9.51x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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