
Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
Interest | Composition | Index |
Teen Girl Clothing Shoppers | 31.40% | 15.29x |
Tutoring Resources Researchers | 14.00% | 13.63x |
Fast Fashion Shoppers | 18.97% | 12.88x |
Parents of Teenagers Going to College | 17.72% | 12.55x |
Discount Womens Shoes Shoppers | 11.63% | 12.41x |
Winter Apparel Shoppers | 14.31% | 11.93x |
Trendy Shoe Shoppers | 5.95% | 11.86x |
Online Content Creators | 6.44% | 11.18x |
College Aspirants | 14.21% | 11.09x |
Government Student Loan Researchers | 17.02% | 10.80x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Zumiez.
Location | Composition | Index |
Zumiez | 0.02% | 1.27x |
Gap | 0.01% | 1.25x |
Gymboree | 0.01% | 1.25x |
Urban Outfitters | 0.01% | 1.20x |
Old Navy | 0.02% | 1.13x |
Chicos | 0.01% | 1.09x |
The Childrens Place | 0.02% | 1.07x |
Banana Republic | 0.01% | 1.04x |
Mens Wearhouse | 0.01% | 0.99x |
Express | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is telva.com.
Website | Composition | Index |
telva.com | 1.03% | 22.11x |
elconfidencial.com | 1.45% | 21.92x |
televisa.com | 1.06% | 21.38x |
okdiario.com | 1.03% | 20.94x |
quien.com | 1.66% | 20.94x |
latercera.com | 1.24% | 19.51x |
lavanguardia.com | 2.12% | 19.17x |
trendencias.com | 1.08% | 19.14x |
pulzo.com | 1.20% | 18.66x |
independentespanol.com | 1.42% | 18.62x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.
Content Affinity | Composition | Index |
Peru Media | 1.51% | 15.68x |
Central & South American News | 1.06% | 14.76x |
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.85% | 14.67x |
Spanish Lifestyle & Health | 0.82% | 14.52x |
Spanish Health & Wellness | 0.99% | 14.45x |
Foreign Language Education | 0.12% | 10.35x |
Gossip & Entertainment | 2.63% | 9.70x |
Retail Industry News | 0.04% | 9.69x |
College Greek Life | 0.12% | 9.58x |
Website Launchers | 0.03% | 9.54x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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