Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 31.40% 15.29x
Tutoring Resources Researchers 14.00% 13.63x
Fast Fashion Shoppers 18.97% 12.88x
Parents of Teenagers Going to College 17.72% 12.55x
Discount Womens Shoes Shoppers 11.63% 12.41x
Winter Apparel Shoppers 14.31% 11.93x
Trendy Shoe Shoppers 5.95% 11.86x
Online Content Creators 6.44% 11.18x
College Aspirants 14.21% 11.09x
Government Student Loan Researchers 17.02% 10.80x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.27x
Gap 0.01% 1.25x
Gymboree 0.01% 1.25x
Urban Outfitters 0.01% 1.20x
Old Navy 0.02% 1.13x
Chicos 0.01% 1.09x
The Childrens Place 0.02% 1.07x
Banana Republic 0.01% 1.04x
Mens Wearhouse 0.01% 0.99x
Express 0.01% 0.99x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is telva.com.

Website Composition Index
telva.com 1.03% 22.11x
elconfidencial.com 1.45% 21.92x
televisa.com 1.06% 21.38x
okdiario.com 1.03% 20.94x
quien.com 1.66% 20.94x
latercera.com 1.24% 19.51x
lavanguardia.com 2.12% 19.17x
trendencias.com 1.08% 19.14x
pulzo.com 1.20% 18.66x
independentespanol.com 1.42% 18.62x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.

Content Affinity Composition Index
Peru Media 1.51% 15.68x
Central & South American News 1.06% 14.76x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.85% 14.67x
Spanish Lifestyle & Health 0.82% 14.52x
Spanish Health & Wellness 0.99% 14.45x
Foreign Language Education 0.12% 10.35x
Gossip & Entertainment 2.63% 9.70x
Retail Industry News 0.04% 9.69x
College Greek Life 0.12% 9.58x
Website Launchers 0.03% 9.54x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female