Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Women’s Fashion Blogs Readers.
| Interest | Composition | Index |
| Women’s Fashion Blogs Readers | 32.89% | 85.66x |
| Trendy Shoe Shoppers | 47.56% | 83.19x |
| Women’s Lifestyle Blogs Researchers | 15.66% | 80.50x |
| Luxury Womens Brands Shoppers | 46.16% | 73.39x |
| Women's Fashion Magazine Readers | 46.11% | 73.14x |
| Women's Fitness Enthusiasts | 28.63% | 65.62x |
| Women's Health Researchers | 26.61% | 58.85x |
| Grandparents | 15.64% | 57.97x |
| Makeup Researchers | 43.15% | 57.47x |
| Entertainment & Tabloid Magazine Readers | 49.40% | 54.19x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.72x |
| Zumiez | 0.01% | 1.65x |
| Maurices | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is fashionista.com.
| Website | Composition | Index |
| fashionista.com | 12.95% | 57.80x |
| redcarpet-fashionawards.com | 2.94% | 56.49x |
| whatkatewore.com | 1.31% | 53.86x |
| insidehalton.com | 2.89% | 46.82x |
| purseblog.com | 1.73% | 45.85x |
| thecourtjeweller.com | 3.43% | 45.49x |
| styleatacertainage.com | 1.00% | 45.01x |
| huffingtonpost.ca | 2.03% | 43.89x |
| timescolonist.com | 2.60% | 43.59x |
| 50isnotold.com | 1.01% | 43.35x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 19.44% | 32.95x |
| Beauty & Cosmetics | 0.27% | 32.28x |
| Perfume, Makeup & Cosmetics | 0.52% | 30.84x |
| Travel, Food, Fashion & Fitness | 1.74% | 27.95x |
| Cosmetics Business | 0.10% | 27.95x |
| Quebec Vacations | 1.06% | 24.89x |
| Canadian Universities | 0.15% | 23.81x |
| Parenting & Children's Activities | 0.15% | 22.55x |
| Canada Consumer Product Cluster | 0.88% | 20.98x |
| Celebrity Gossip | 0.25% | 20.42x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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