Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 41.13% 23.41x
Luxury Retail Shoppers 33.47% 17.99x
Womens Fashion Brands Shoppers 25.64% 17.61x
Trendy Shoe Shoppers 20.75% 17.32x
Fast Fashion Shoppers 27.41% 17.13x
Tutoring Resources Researchers 21.26% 16.76x
Online Thesaurus Users 25.09% 16.29x
Winter Apparel Shoppers 21.62% 16.18x
Home Goods Supercenter Shoppers 20.32% 16.14x
Home Rug Shoppers 20.32% 16.14x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.89x
Patagonia 0.01% 1.79x
Madewell 0.02% 1.78x
Free People 0.02% 1.73x
Bonobos 0.03% 1.69x
Armani 0.03% 1.69x
Zara 0.03% 1.67x
American Apparel 0.03% 1.57x
Hugo Boss 0.04% 1.56x
Club Monaco 0.01% 1.50x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is internships.com.

Website Composition Index
internships.com 1.21% 21.82x
tillys.com 2.20% 21.02x
periodistadigital.com 1.06% 20.99x
ukessays.com 1.47% 20.43x
coursehero.com 1.06% 20.33x
cibercuba.com 1.18% 19.93x
collegefashion.net 1.96% 19.34x
rue21.com 1.89% 19.20x
romwe.com 4.38% 19.10x
wyzant.com 1.25% 17.63x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.58% 15.49x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.02x
Higher-End Fashion Brands 0.70% 14.01x
Home Décor, Furniture, & Decorating 0.01% 11.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 11.24x
Beauty & Cosmetics 1.73% 10.65x
Peru Media 2.04% 10.05x
Quinceanera Planning 0.04% 9.92x
Bridal Fashion 0.86% 9.87x
Parenting & Nutrition 0.02% 9.80x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female