Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 37.51% 17.29x
Fast Fashion Shoppers 25.33% 13.80x
Tutoring Resources Researchers 21.35% 13.67x
Trendy Shoe Shoppers 16.38% 12.88x
Luxury Retail Shoppers 27.24% 12.75x
Womens Fashion Brands Shoppers 20.88% 12.45x
Hard Seltzer Aficionados Researchers 9.59% 12.28x
Winter Apparel Shoppers 19.50% 12.18x
Dance Clothing Shoppers 19.29% 11.67x
Home Rug Shoppers 17.18% 11.63x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.53x
Victoria's Secret 0.01% 1.38x
The Childrens Place 0.01% 1.25x
Mens Wearhouse 0.01% 1.13x
Maurices 0.01% 0.97x
Carhartt 0.11% 0.86x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is cad-comic.com.

Website Composition Index
cad-comic.com 2.47% 26.73x
romwe.com 1.52% 25.19x
shein.com 4.80% 21.58x
elcomercio.com 2.06% 21.13x
nacion.com 1.00% 20.88x
trendencias.com 1.21% 20.52x
greekmythology.com 1.48% 20.35x
maduradas.com 1.23% 20.11x
diariolibre.com 1.33% 20.10x
vistazo.com 1.18% 20.07x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.25% 14.67x
Quinceanera Planning 0.03% 14.26x
Barcode Site & App Users 0.02% 14.04x
Peru Media 3.71% 12.97x
Central & South American News 3.25% 12.22x
Local & Travel England - East Midlands 0.27% 11.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 11.54x
Higher-End Fashion Brands 0.17% 11.36x
Spanish Health & Wellness 3.13% 11.03x
Social & Demographic Trends 0.28% 10.50x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female