Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 37.71% 19.39x
Tutoring Resources Researchers 19.44% 15.60x
Getaways Researchers 17.61% 15.18x
Fast Fashion Shoppers 23.05% 14.76x
Trendy Shoe Shoppers 14.76% 13.72x
Winter Apparel Shoppers 19.71% 13.70x
Luxury Retail Shoppers 25.50% 13.65x
Dance Clothing Shoppers 21.36% 13.19x
Teaching Resources Researchers 19.66% 12.92x
Home Rug Shoppers 17.26% 12.79x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.73x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is diariogol.com.

Website Composition Index
diariogol.com 1.07% 24.84x
diariolasamericas.com 1.13% 23.69x
shein.com 1.04% 23.28x
elperiodico.com 1.63% 21.21x
perfil.com 1.85% 20.37x
mujerhoy.com 1.01% 20.25x
trendencias.com 1.01% 19.74x
mejorconsalud.com 1.13% 18.42x
semana.com 1.17% 18.37x
elespectador.com 2.05% 18.36x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 1.52% 15.71x
Peru Media 2.39% 14.03x
Central & South American News 1.62% 13.91x
Hipster Clothing 0.04% 12.45x
Fashion & Retail 1.10% 11.45x
Spanish Lifestyle & Health 0.79% 11.21x
Law School Research Cluster 0.06% 10.41x
Cuba & Mexico Media 0.14% 10.21x
Social & Demographic Trends 0.04% 9.65x
College Greek Life 0.19% 9.60x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female