Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 32.63% | 17.25x |
| Tutoring Resources Researchers | 18.51% | 14.78x |
| Getaways Researchers | 17.05% | 14.31x |
| Fast Fashion Shoppers | 21.27% | 13.93x |
| Trendy Shoe Shoppers | 12.53% | 13.77x |
| Winter Apparel Shoppers | 19.03% | 13.63x |
| Luxury Retail Shoppers | 23.29% | 12.70x |
| Home Goods Supercenter Shoppers | 15.55% | 12.61x |
| Home Rug Shoppers | 15.55% | 12.61x |
| Home Goods Shoppers | 17.45% | 12.22x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.03% | 1.71x |
| Dressbarn | 0.03% | 1.65x |
| Forever 21 | 0.02% | 1.63x |
| American Eagle Outfitters | 0.03% | 1.63x |
| H&M | 0.02% | 1.56x |
| Hollister | 0.02% | 1.56x |
| Coach | 0.01% | 1.54x |
| Aeropostale | 0.03% | 1.53x |
| Banana Republic | 0.03% | 1.50x |
| J. Crew | 0.02% | 1.49x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is litcharts.com.
| Website | Composition | Index |
| litcharts.com | 1.24% | 23.58x |
| trendencias.com | 1.05% | 20.04x |
| elperiodico.com | 1.22% | 20.00x |
| elnacional.com | 1.04% | 18.87x |
| okdiario.com | 1.25% | 18.84x |
| cocinadelirante.com | 1.09% | 18.60x |
| perfil.com | 1.47% | 18.54x |
| latercera.com | 1.52% | 18.10x |
| unotv.com | 1.34% | 17.78x |
| collegefashion.net | 1.44% | 17.58x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 1.89% | 12.84x |
| Central & South American News | 1.09% | 12.41x |
| Beach & Intimate Wear | 0.03% | 12.35x |
| Spanish Health & Wellness | 1.04% | 12.09x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 11.86x |
| Cuba & Mexico Media | 0.06% | 11.32x |
| Fashion & Retail | 0.20% | 10.94x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.09% | 10.87x |
| Retail Industry News | 0.07% | 10.74x |
| Hair & Beauty | 0.03% | 10.19x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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