Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 41.13% | 23.41x |
| Luxury Retail Shoppers | 33.47% | 17.99x |
| Womens Fashion Brands Shoppers | 25.64% | 17.61x |
| Trendy Shoe Shoppers | 20.75% | 17.32x |
| Fast Fashion Shoppers | 27.41% | 17.13x |
| Tutoring Resources Researchers | 21.26% | 16.76x |
| Online Thesaurus Users | 25.09% | 16.29x |
| Winter Apparel Shoppers | 21.62% | 16.18x |
| Home Goods Supercenter Shoppers | 20.32% | 16.14x |
| Home Rug Shoppers | 20.32% | 16.14x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.89x |
| Patagonia | 0.01% | 1.79x |
| Madewell | 0.02% | 1.78x |
| Free People | 0.02% | 1.73x |
| Bonobos | 0.03% | 1.69x |
| Armani | 0.03% | 1.69x |
| Zara | 0.03% | 1.67x |
| American Apparel | 0.03% | 1.57x |
| Hugo Boss | 0.04% | 1.56x |
| Club Monaco | 0.01% | 1.50x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is internships.com.
| Website | Composition | Index |
| internships.com | 1.21% | 21.82x |
| tillys.com | 2.20% | 21.02x |
| periodistadigital.com | 1.06% | 20.99x |
| ukessays.com | 1.47% | 20.43x |
| coursehero.com | 1.06% | 20.33x |
| cibercuba.com | 1.18% | 19.93x |
| collegefashion.net | 1.96% | 19.34x |
| rue21.com | 1.89% | 19.20x |
| romwe.com | 4.38% | 19.10x |
| wyzant.com | 1.25% | 17.63x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.58% | 15.49x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 15.02x |
| Higher-End Fashion Brands | 0.70% | 14.01x |
| Home Décor, Furniture, & Decorating | 0.01% | 11.40x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.15% | 11.24x |
| Beauty & Cosmetics | 1.73% | 10.65x |
| Peru Media | 2.04% | 10.05x |
| Quinceanera Planning | 0.04% | 9.92x |
| Bridal Fashion | 0.86% | 9.87x |
| Parenting & Nutrition | 0.02% | 9.80x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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