Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 31.95% | 14.59x |
| Trendy Shoe Shoppers | 21.48% | 14.00x |
| Thrift Store Shoppers | 23.50% | 13.65x |
| Womens Fashion Brands Shoppers | 26.66% | 13.05x |
| Online Thesaurus Users | 29.82% | 12.89x |
| Tutoring Resources Researchers | 23.46% | 12.84x |
| Charitable Donors | 27.71% | 12.19x |
| Teen Girl Clothing Shoppers | 60.86% | 12.12x |
| Winter Apparel Shoppers | 22.95% | 12.08x |
| College Aspirants | 22.43% | 12.04x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.30x |
| Everlane | 0.01% | 2.24x |
| Levi Strauss | 0.02% | 1.81x |
| American Apparel | 0.07% | 1.76x |
| Saint Laurent Paris | 0.02% | 1.69x |
| Free People | 0.04% | 1.68x |
| Patagonia | 0.03% | 1.68x |
| Armani | 0.05% | 1.64x |
| Zara | 0.05% | 1.62x |
| Michael Kors | 0.04% | 1.60x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.
| Website | Composition | Index |
| charlotterusse.com | 3.18% | 51.37x |
| fashionnova.com | 2.26% | 44.12x |
| elfcosmetics.com | 1.08% | 39.83x |
| dormify.com | 1.01% | 35.74x |
| loveculture.com | 1.26% | 35.58x |
| morphebrushes.com | 2.60% | 35.21x |
| dictionary.reference.com | 1.32% | 34.35x |
| romwe.com | 6.75% | 34.20x |
| theartstory.org | 1.36% | 32.41x |
| katespade.com | 3.41% | 32.10x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.27% | 18.27x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 16.74x |
| Home Décor, Furniture, & Decorating | 0.06% | 14.57x |
| Higher-End Fashion Brands | 2.38% | 14.48x |
| Beauty & Cosmetics | 3.63% | 11.60x |
| Parenting & Nutrition | 0.08% | 11.38x |
| College Greek Life | 1.18% | 10.62x |
| Retail Industry News | 1.18% | 10.34x |
| Assorted Topics (Television, Origami, Men's Health) | 0.17% | 10.12x |
| Local & Travel England - East Midlands | 0.16% | 10.07x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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