Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 31.50% | 13.57x |
| Thrift Store Shoppers | 25.34% | 13.26x |
| Womens Fashion Brands Shoppers | 29.03% | 13.02x |
| Trendy Denim Shoppers | 24.07% | 12.03x |
| Hair Care Shoppers | 16.35% | 11.38x |
| Teen Girl Clothing Shoppers | 58.97% | 11.36x |
| Discount Device Shoppers | 17.50% | 11.17x |
| Luxury Retail Shoppers | 46.02% | 11.14x |
| Jewelry & Watch Shoppers | 19.14% | 11.08x |
| Women's Fashion Magazine Readers | 15.18% | 11.02x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Curious about what else the Gen Z Apparel Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 1.83x |
| Levi Strauss | 0.02% | 1.77x |
| Joe's Jeans | 0.01% | 1.73x |
| Hugo Boss | 0.02% | 1.72x |
| Michael Kors | 0.03% | 1.61x |
| Forever 21 | 0.06% | 1.59x |
| Patagonia | 0.01% | 1.56x |
| Urban Outfitters | 0.06% | 1.52x |
| Saint Laurent Paris | 0.01% | 1.51x |
| Uniqlo | 0.02% | 1.49x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to find more of the Gen Z Apparel Shoppers audience in the real world?
Sign Up
WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is forever21.com.
| Website | Composition | Index |
| forever21.com | 0.48% | 69.06x |
| motelrocks.com | 0.18% | 58.56x |
| vans.com | 0.15% | 58.05x |
| wetseal.com | 0.97% | 55.09x |
| beverlycenter.com | 0.09% | 52.00x |
| cottonon.com | 0.45% | 51.71x |
| shopjustice.com | 0.25% | 51.63x |
| sleekmakeup.com | 0.08% | 51.63x |
| makemechic.com | 0.69% | 51.17x |
| juicycouture.com | 0.08% | 50.77x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to see more of the websites the Gen Z Apparel Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.39% | 17.89x |
| Home Décor, Furniture, & Decorating | 0.10% | 16.58x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.13% | 16.10x |
| Higher-End Fashion Brands | 3.45% | 14.71x |
| Local & Travel England - East Midlands | 0.21% | 13.93x |
| Beauty & Cosmetics | 4.40% | 11.62x |
| Retail Industry News | 1.32% | 10.54x |
| Travel, Food, Fashion & Fitness | 2.31% | 10.52x |
| Parenting & Nutrition | 0.15% | 9.93x |
| College Greek Life | 1.28% | 9.73x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Want to see more of the Content Affinities the Gen Z Apparel Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000
Interested in seeing other demographic characteristics of the Gen Z Apparel Shoppers audience?
Sign Up