Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 31.40% | 15.29x |
| Tutoring Resources Researchers | 14.00% | 13.63x |
| Fast Fashion Shoppers | 18.97% | 12.88x |
| Parents of Teenagers Going to College | 17.72% | 12.55x |
| Discount Womens Shoes Shoppers | 11.63% | 12.41x |
| Winter Apparel Shoppers | 14.31% | 11.93x |
| Trendy Shoe Shoppers | 5.95% | 11.86x |
| Online Content Creators | 6.44% | 11.18x |
| College Aspirants | 14.21% | 11.09x |
| Government Student Loan Researchers | 17.02% | 10.80x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.02% | 1.27x |
| Gap | 0.01% | 1.25x |
| Gymboree | 0.01% | 1.25x |
| Urban Outfitters | 0.01% | 1.20x |
| Old Navy | 0.02% | 1.13x |
| Chicos | 0.01% | 1.09x |
| The Childrens Place | 0.02% | 1.07x |
| Banana Republic | 0.01% | 1.04x |
| Mens Wearhouse | 0.01% | 0.99x |
| Express | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is telva.com.
| Website | Composition | Index |
| telva.com | 1.03% | 22.11x |
| elconfidencial.com | 1.45% | 21.92x |
| televisa.com | 1.06% | 21.38x |
| okdiario.com | 1.03% | 20.94x |
| quien.com | 1.66% | 20.94x |
| latercera.com | 1.24% | 19.51x |
| lavanguardia.com | 2.12% | 19.17x |
| trendencias.com | 1.08% | 19.14x |
| pulzo.com | 1.20% | 18.66x |
| independentespanol.com | 1.42% | 18.62x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 1.51% | 15.68x |
| Central & South American News | 1.06% | 14.76x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.85% | 14.67x |
| Spanish Lifestyle & Health | 0.82% | 14.52x |
| Spanish Health & Wellness | 0.99% | 14.45x |
| Foreign Language Education | 0.12% | 10.35x |
| Gossip & Entertainment | 2.63% | 9.70x |
| Retail Industry News | 0.04% | 9.69x |
| College Greek Life | 0.12% | 9.58x |
| Website Launchers | 0.03% | 9.54x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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