Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 37.73% | 17.35x |
| Tutoring Resources Researchers | 19.03% | 14.86x |
| Fast Fashion Shoppers | 22.78% | 13.92x |
| Getaways Researchers | 15.51% | 13.90x |
| Winter Apparel Shoppers | 18.74% | 12.92x |
| Trendy Shoe Shoppers | 12.78% | 12.38x |
| Luxury Retail Shoppers | 24.19% | 12.35x |
| College Aspirants | 17.73% | 11.99x |
| Netherlands Trip Planners | 19.44% | 11.82x |
| Teaching Resources Researchers | 19.22% | 11.78x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.89x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is litcharts.com.
| Website | Composition | Index |
| litcharts.com | 3.46% | 21.21x |
| perfil.com | 1.50% | 19.25x |
| elperiodico.com | 1.34% | 19.04x |
| soycarmin.com | 1.27% | 18.72x |
| quien.com | 1.66% | 18.05x |
| trendencias.com | 1.05% | 17.91x |
| okdiario.com | 1.41% | 17.79x |
| collegefashion.net | 1.72% | 16.98x |
| latercera.com | 1.63% | 16.75x |
| elnacional.com | 1.20% | 16.60x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 1.02% | 13.79x |
| Beach & Intimate Wear | 0.04% | 12.82x |
| Central & South American News | 1.22% | 12.53x |
| Peru Media | 2.10% | 12.27x |
| Hipster Clothing | 0.02% | 11.51x |
| Fashion & Retail | 0.49% | 11.13x |
| Higher Education | 0.09% | 10.90x |
| Social & Demographic Trends | 0.03% | 10.76x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.15% | 10.39x |
| Spanish Lifestyle & Health | 0.54% | 10.25x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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