Dstillery Audiences

GEN Z APPAREL SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Gen Z Apparel Shoppers Audience

Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Fast Fashion Shoppers.

Interest Composition Index
Fast Fashion Shoppers 31.95% 14.59x
Trendy Shoe Shoppers 21.48% 14.00x
Thrift Store Shoppers 23.50% 13.65x
Womens Fashion Brands Shoppers 26.66% 13.05x
Online Thesaurus Users 29.82% 12.89x
Tutoring Resources Researchers 23.46% 12.84x
Charitable Donors 27.71% 12.19x
Teen Girl Clothing Shoppers 60.86% 12.12x
Winter Apparel Shoppers 22.95% 12.08x
College Aspirants 22.43% 12.04x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.30x
Everlane 0.01% 2.24x
Levi Strauss 0.02% 1.81x
American Apparel 0.07% 1.76x
Saint Laurent Paris 0.02% 1.69x
Free People 0.04% 1.68x
Patagonia 0.03% 1.68x
Armani 0.05% 1.64x
Zara 0.05% 1.62x
Michael Kors 0.04% 1.60x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 3.18% 51.37x
fashionnova.com 2.26% 44.12x
elfcosmetics.com 1.08% 39.83x
dormify.com 1.01% 35.74x
loveculture.com 1.26% 35.58x
morphebrushes.com 2.60% 35.21x
dictionary.reference.com 1.32% 34.35x
romwe.com 6.75% 34.20x
theartstory.org 1.36% 32.41x
katespade.com 3.41% 32.10x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.27% 18.27x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 16.74x
Home Décor, Furniture, & Decorating 0.06% 14.57x
Higher-End Fashion Brands 2.38% 14.48x
Beauty & Cosmetics 3.63% 11.60x
Parenting & Nutrition 0.08% 11.38x
College Greek Life 1.18% 10.62x
Retail Industry News 1.18% 10.34x
Assorted Topics (Television, Origami, Men's Health) 0.17% 10.12x
Local & Travel England - East Midlands 0.16% 10.07x
Composition Percentage: The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female