Explore the Gen Z Apparel Shoppers Audience
Below you'll find more information about the Gen Z Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Gen Z Apparel Shoppers audience.
INTERESTS
The Gen Z Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gen Z Apparel Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 40.75% | 17.39x |
| Womens Fashion Brands Shoppers | 24.16% | 13.33x |
| Luxury Retail Shoppers | 33.27% | 12.93x |
| Trendy Shoe Shoppers | 19.76% | 12.50x |
| Fast Fashion Shoppers | 27.75% | 12.45x |
| Tutoring Resources Researchers | 22.60% | 12.30x |
| Online Thesaurus Users | 26.43% | 11.90x |
| Winter Apparel Shoppers | 20.75% | 11.80x |
| Thrift Store Shoppers | 21.99% | 11.77x |
| Home Rug Shoppers | 20.29% | 11.73x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Gen Z Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gen Z Apparel Shoppers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.69x |
| American Apparel | 0.03% | 1.67x |
| Patagonia | 0.01% | 1.65x |
| Armani | 0.03% | 1.65x |
| Urban Outfitters | 0.05% | 1.59x |
| Zara | 0.03% | 1.58x |
| Club Monaco | 0.01% | 1.55x |
| Hugo Boss | 0.04% | 1.53x |
| Free People | 0.03% | 1.53x |
| Madewell | 0.03% | 1.50x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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WEBSITES
The Gen Z Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gen Z Apparel Shoppers audience is romwe.com.
| Website | Composition | Index |
| romwe.com | 3.26% | 19.01x |
| fentybeauty.com | 1.60% | 16.06x |
| tillys.com | 1.39% | 15.97x |
| shein.com | 9.68% | 15.89x |
| perfil.com | 1.01% | 15.47x |
| citethisforme.com | 2.41% | 15.24x |
| rue21.com | 1.19% | 14.78x |
| elcomercio.com | 1.16% | 14.68x |
| elespectador.com | 1.37% | 14.54x |
| collegefashion.net | 1.71% | 13.86x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gen Z Apparel Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.47% | 13.29x |
| Higher-End Fashion Brands | 0.49% | 11.41x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.11% | 9.67x |
| Spanish Lifestyle & Health | 1.15% | 9.47x |
| Peru Media | 2.15% | 9.25x |
| Quinceanera Planning | 0.03% | 9.07x |
| Beauty & Cosmetics | 1.46% | 9.03x |
| Educational Publishing | 5.89% | 8.88x |
| Fashion & Retail | 9.94% | 8.52x |
| Writing Tools & Citation | 10.02% | 8.43x |
Composition Percentage:
The overlap percentage between the Gen Z Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Gen Z Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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