Dstillery Audiences

GEN Z AUDIENCE

Audience Size: 11.5 Million Devices

Explore the Gen Z Audience Audience

Below you'll find more information about the Gen Z Audience audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the Gen Z Audience audience.

Dstillery Crafted Audiences

INTERESTS

The Gen Z Audience audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gen Z Audience audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.21% 12.69x
Christmas Movie Enthusiasts 10.37% 10.59x
Christmas Recipe Researchers 10.06% 8.92x
Sci-Fi Show Watchers 12.56% 8.79x
Sci-Fi Movie Fans 13.49% 8.66x
Blockbuster Movie Fans 10.57% 8.31x
Romance Movie and TV enthusiasts 11.07% 8.30x
Doctor Who Fans 12.60% 7.81x
Horror Movie Fans 9.66% 7.79x
WWE and Pro Wrestling Fans 10.78% 7.78x
Composition Percentage: The overlap percentage between the Gen Z Audience audience and the Interest attribute.
Index: A comparison of the Gen Z Audience audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gen Z Audience audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gen Z Audience audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.32x
J. Crew 0.01% 1.22x
The Childrens Place 0.03% 1.16x
H&M 0.01% 1.14x
Old Navy 0.04% 1.12x
Victoria's Secret 0.03% 1.12x
Banana Republic 0.02% 1.12x
Talbots 0.01% 1.10x
Maurices 0.04% 1.09x
Buckle 0.02% 1.09x
Composition Percentage: The overlap percentage between the Gen Z Audience audience and the Location attribute.
Index: A comparison of the Gen Z Audience audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gen Z Audience audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gen Z Audience audience is thirstyfornews.com.

Website Composition Index
thirstyfornews.com 2.41% 12.07x
dailysoapdish.com 5.18% 11.62x
theovertimer.com 1.65% 10.43x
bamsmackpow.com 5.80% 10.34x
heroichollywood.com 3.96% 10.14x
thehollywoodgossip.com 8.35% 10.04x
lrmonline.com 1.12% 9.83x
celebwell.com 2.04% 9.75x
murphysmultiverse.com 1.53% 9.67x
sescoops.com 1.20% 9.50x
Composition Percentage: The overlap percentage between the Gen Z Audience audience and the Web attribute.
Index: A comparison of the Gen Z Audience audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gen Z Audience audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 3.52% 4.36x
Fashion Cluster 2.48% 4.16x
Mysticism 0.02% 4.04x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.81% 3.94x
Assorted Topics (Freebies, Gardens, Jewelry) 0.61% 3.90x
African American Celebrity Gossip 21.06% 3.67x
Movie & Comic Book News 30.22% 3.41x
Fox News Content Consumers 1.39% 3.40x
Celebrity Gossip & News 31.17% 3.37x
Combat Sports 15.74% 3.34x
Composition Percentage: The overlap percentage between the Gen Z Audience audience and the Content Affinity attribute.
Index: A comparison of the Gen Z Audience audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gen Z Audience audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female