Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.14% 49.87x
Online Health Researchers 39.06% 45.87x
Heart Surgery Researchers 42.48% 45.54x
Retired Budget Healthcare Shoppers 51.61% 43.83x
Retired Assisted Living Shoppers 45.67% 42.94x
Pain Medication Users 45.52% 42.67x
Pharmacy Shoppers 41.62% 41.87x
Headache and Migraine Sufferers 38.00% 40.55x
Heartburn Sufferers 35.99% 40.27x
Retirees 39.68% 40.20x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.17x
Carhartt 0.11% 1.07x
Buckle 0.01% 1.00x
Express 0.01% 0.99x
Victoria's Secret 0.02% 0.94x
Old Navy 0.01% 0.83x
Maurices 0.01% 0.83x
Journeys 0.01% 0.80x
The Childrens Place 0.01% 0.74x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is medicareinteractive.org.

Website Composition Index
medicareinteractive.org 1.11% 57.42x
healthwarehouse.com 1.06% 56.56x
meredith.com 2.66% 55.33x
blair.com 3.87% 53.09x
rotita.com 1.70% 52.25x
answersite.com 2.51% 52.14x
brainstay.com 1.11% 51.98x
360daily.com 1.62% 51.31x
financenancy.com 2.56% 50.46x
haband.com 1.77% 48.78x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 1.11% 36.20x
Pharmacy 3.62% 34.73x
Home Decoration - Crafts & Kids 0.30% 28.91x
Diabetes Research 1.08% 28.58x
Medical Diagnostics 7.33% 28.12x
Medical Supplies 0.84% 27.04x
Holiday Gifts 0.15% 25.70x
Disease Cluster 0.62% 25.27x
Texas Sporting & Outdoors Cluster 0.06% 24.23x
Natural Diet & Supplement Researchers 1.00% 23.97x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female