Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 54.09% 30.57x
Budget Grocery Shoppers 49.29% 28.88x
Retired Assisted Living Shoppers 48.25% 27.18x
Retired Budget Healthcare Shoppers 48.32% 27.15x
Heart Surgery Researchers 41.32% 27.04x
Pain Medication Users 50.44% 26.69x
Retirees 45.75% 26.60x
Bargain Shopping Researchers 42.21% 25.52x
Heartburn Sufferers 40.38% 25.49x
Online Health Researchers 47.39% 25.28x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.19x
Talbots 0.02% 1.08x
Mens Wearhouse 0.05% 1.07x
Hollister 0.03% 1.06x
Jos A. Bank Clothiers 0.03% 1.05x
Carhartt 0.23% 1.05x
Buckle 0.03% 1.00x
Gymboree 0.03% 0.99x
Old Navy 0.05% 0.98x
The Childrens Place 0.05% 0.97x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is picmonkey.com.

Website Composition Index
picmonkey.com 5.14% 46.47x
megamillions.com 1.20% 45.64x
pathofexile.com 1.06% 45.52x
personalizationmall.com 1.16% 45.20x
vankaya.com 1.89% 45.19x
golfnow.com 1.75% 43.31x
loft.com 1.27% 43.07x
livingsocial.com 1.32% 42.45x
thegamer.tv 2.32% 42.06x
streamfare.com 2.45% 41.99x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.29% 21.00x
Discount Shopping 2.28% 20.52x
ISPs & Local Services 0.03% 19.76x
Vitamin Shoppers 4.98% 18.99x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 18.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.30% 18.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 17.92x
Home Improvement Contractor 0.61% 17.54x
Pharmacy 10.11% 17.23x
Consumer Rewards 0.18% 17.14x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female