Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 36.01% 43.86x
Retired Health Insurance Researchers 48.16% 43.61x
Heart Surgery Researchers 42.22% 41.70x
Pharmacy Shoppers 40.28% 39.47x
Retired Budget Healthcare Shoppers 46.32% 38.77x
Medical Advice Researchers 33.00% 37.89x
Headache and Migraine Sufferers 35.49% 37.52x
Retired Assisted Living Shoppers 41.60% 37.13x
Heartburn Sufferers 33.39% 36.25x
Hardware Shoppers 32.89% 35.42x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 2.18x
Chicos 0.02% 1.49x
Mens Wearhouse 0.03% 1.34x
Victoria's Secret 0.03% 1.20x
Jos A. Bank Clothiers 0.01% 1.15x
Express 0.02% 1.15x
Talbots 0.01% 1.13x
White House Black Market 0.02% 1.12x
Lane Bryant 0.02% 1.12x
Aeropostale 0.01% 1.02x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is shopping.net.

Website Composition Index
shopping.net 1.26% 46.76x
topixoffbeat.com 1.62% 44.72x
scribol.com 1.67% 43.90x
intelius.com 3.24% 40.03x
cvs.com 8.27% 37.80x
headcramp.com 2.40% 36.81x
healthnfitness.net 2.79% 36.49x
likeswifty.com 3.91% 35.97x
funeral.com 2.16% 35.15x
halfeddie.com 1.01% 34.24x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.46% 32.05x
Vitamin Shoppers 0.07% 28.58x
Diabetes Research 0.20% 27.75x
Arthritis & Bones 0.50% 27.16x
Cardiac & Other Health Research 0.15% 25.27x
Disease Cluster 0.07% 25.01x
Medical Diagnostics 2.25% 21.54x
Party Suppliers 0.07% 20.46x
Amateur Radios 0.07% 20.10x
Medical & Pharmaceutical Scholarship 1.37% 19.53x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female