Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 24.46% 49.69x
Heart Surgery Researchers 30.85% 46.45x
Pharmacy Shoppers 29.28% 40.76x
Retired Budget Healthcare Shoppers 38.47% 40.49x
Retired Assisted Living Shoppers 32.24% 39.38x
Headache and Migraine Sufferers 24.54% 37.57x
Medical Science Researchers 25.04% 37.39x
Hardware Shoppers 20.52% 35.05x
Pain Medication Users 36.42% 34.60x
Medical Advice Researchers 32.41% 34.09x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.93x
Lane Bryant 0.01% 1.35x
Carhartt 0.12% 1.05x
Gymboree 0.01% 1.04x
Journeys 0.02% 1.03x
Banana Republic 0.01% 1.02x
Maurices 0.03% 1.00x
White House Black Market 0.01% 0.98x
Mens Wearhouse 0.01% 0.96x
The Childrens Place 0.02% 0.96x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.84% 40.41x
healthcare6.com 1.63% 39.85x
theanswerhub.com 2.00% 38.01x
healthtopquestions.com 1.71% 37.99x
homeandgardenideas.com 1.14% 37.64x
symptomfind.com 3.95% 35.68x
twentydaily.com 2.29% 33.75x
culturehook.com 1.91% 33.45x
bloglines.com 1.55% 32.46x
pollhype.com 1.18% 31.94x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 0.16% 28.05x
Medical Diagnostics 1.40% 19.75x
Nutrition & Diabetic Living 0.09% 19.55x
Healthcare - Dermatology & Aging 6.39% 18.83x
Medical & Pharmaceutical Scholarship 0.60% 18.60x
Telescopes 0.09% 16.76x
Natural & Healthy Living Researchers 0.09% 16.76x
Discount Shopping 0.09% 16.57x
Promo Codes 0.40% 15.28x
Humor & Entertainment 0.30% 14.83x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female