Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.59% 32.31x
Retired Budget Healthcare Shoppers 50.38% 28.72x
Heart Surgery Researchers 46.00% 27.96x
Online Health Researchers 41.73% 27.92x
Retired Assisted Living Shoppers 47.45% 27.53x
Pain Medication Users 47.78% 26.94x
Seasonal Allergy Sufferers 42.86% 25.85x
Retirees 42.64% 25.78x
Budget Grocery Shoppers 44.67% 25.75x
Hardware Shoppers 37.15% 25.54x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.34x
Victoria's Secret 0.02% 1.29x
The Childrens Place 0.02% 1.29x
LOFT 0.01% 1.24x
Banana Republic 0.01% 1.23x
Buckle 0.01% 1.21x
Chicos 0.01% 1.17x
Carhartt 0.16% 1.06x
Maurices 0.02% 0.99x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is goodrx.com.

Website Composition Index
goodrx.com 1.92% 46.95x
attorneycocktail.com 1.02% 39.92x
fallbrook247.com 1.28% 37.85x
medicareinteractive.org 2.00% 35.73x
meredith.com 4.31% 35.28x
healthwarehouse.com 1.89% 35.10x
pharmapacks.com 1.53% 35.10x
historyinorbit.com 1.77% 34.86x
xtremerain.com 1.88% 34.48x
homeandgardenideas.com 1.64% 33.43x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 2.17% 24.87x
Home Printing 0.11% 22.30x
Pharmacy 6.07% 21.95x
Discount Shopping 0.42% 19.92x
Medical Supplies 1.72% 19.70x
Diabetes Research 2.17% 19.07x
Home Decoration - Crafts & Kids 0.69% 18.97x
Holiday Gifts 0.29% 18.40x
Senior Care 0.29% 18.37x
Arthritis & Bones 2.20% 18.16x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female