Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 56.01% 46.74x
Budget Grocery Shoppers 53.38% 43.91x
Retirees 49.15% 40.69x
Retired Assisted Living Shoppers 49.71% 40.54x
Retired Budget Healthcare Shoppers 49.97% 40.09x
Pain Medication Users 52.68% 40.08x
Online Health Researchers 47.24% 39.93x
Seasonal Allergy Sufferers 49.88% 39.92x
Heart Surgery Researchers 44.48% 39.72x
Bargain Shopping Researchers 44.02% 39.52x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.59x
Dressbarn 0.02% 1.20x
White House Black Market 0.04% 1.16x
Carhartt 0.23% 1.14x
Chicos 0.03% 1.11x
Mens Wearhouse 0.04% 1.09x
Eddie Bauer 0.01% 1.07x
Jos A. Bank Clothiers 0.02% 1.04x
Talbots 0.02% 1.04x
Gymboree 0.03% 1.03x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is picmonkey.com.

Website Composition Index
picmonkey.com 7.96% 72.00x
megamillions.com 1.87% 71.53x
pathofexile.com 1.66% 71.09x
vankaya.com 2.91% 70.03x
personalizationmall.com 1.81% 69.93x
golfnow.com 2.69% 66.52x
loft.com 1.92% 65.80x
livingsocial.com 2.04% 64.14x
discover.com 2.43% 63.92x
sunkissedhiker.com 1.39% 63.26x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.56% 29.00x
Discount Shopping 3.86% 27.63x
As Seen On TV Products 0.09% 25.33x
ISPs & Local Services 0.05% 24.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.56% 24.46x
Vitamin Shoppers 7.10% 24.03x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 23.39x
Home Improvement Contractor 1.15% 23.11x
Pharmacy 12.69% 22.75x
Shopping Catalogs 2.65% 22.25x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female