Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 3 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.26% 40.89x
Online Health Researchers 37.73% 40.37x
Heart Surgery Researchers 41.22% 40.24x
Pharmacy Shoppers 40.42% 37.23x
Retired Budget Healthcare Shoppers 48.23% 36.58x
Retired Assisted Living Shoppers 42.36% 35.72x
Medical Advice Researchers 33.60% 35.68x
Headache and Migraine Sufferers 36.90% 35.18x
Pain Medication Users 42.05% 34.35x
Heartburn Sufferers 34.64% 34.22x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.18x
Banana Republic 0.02% 1.14x
Gap 0.01% 1.04x
Jos A. Bank Clothiers 0.01% 1.02x
Carhartt 0.16% 1.00x
Chicos 0.02% 0.99x
Journeys 0.02% 0.91x
Aeropostale 0.01% 0.89x
Old Navy 0.02% 0.89x
The Childrens Place 0.02% 0.89x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is blair.com.

Website Composition Index
blair.com 1.53% 43.49x
theweb.com 1.07% 39.17x
radaris.com 1.68% 38.08x
labtestsonline.org 1.54% 38.01x
aafp.org 2.19% 37.56x
shopping.net 1.82% 37.42x
steinmart.com 2.28% 37.41x
newravel.com 1.16% 36.51x
cancer.org 1.75% 36.27x
jamanetwork.com 1.56% 35.53x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 1.08% 31.26x
Vitamin Shoppers 0.26% 30.31x
Diabetes Research 0.38% 27.20x
Home Decoration - Crafts & Kids 0.06% 25.75x
Arthritis & Bones 0.71% 24.53x
Medical Supplies 0.30% 23.87x
Medical Diagnostics 3.53% 23.85x
Disease Cluster 0.15% 23.35x
Medical & Pharmaceutical Scholarship 2.51% 21.49x
Cardiac & Other Health Research 0.19% 20.77x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female