Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.98% 40.27x
Retired Budget Healthcare Shoppers 49.57% 34.66x
Retired Assisted Living Shoppers 48.04% 33.91x
Budget Grocery Shoppers 47.54% 33.81x
Pain Medication Users 47.88% 33.77x
Online Health Researchers 42.47% 33.69x
Heart Surgery Researchers 43.99% 32.78x
Retirees 44.00% 32.69x
Hardware Shoppers 40.38% 32.54x
Seasonal Allergy Sufferers 44.39% 31.97x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.54x
Maurices 0.01% 1.20x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.15% 1.16x
Old Navy 0.01% 1.09x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is picmonkey.com.

Website Composition Index
picmonkey.com 4.18% 66.47x
vankaya.com 1.53% 64.44x
golfnow.com 1.29% 62.10x
streamfare.com 1.61% 58.82x
discover.com 1.29% 58.42x
lifed.com 2.35% 58.36x
goodrx.com 5.00% 56.63x
africareview.com 2.12% 56.35x
techfrag.com 2.17% 56.03x
skipser.com 2.89% 54.02x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 3.28% 28.92x
Discount Shopping 0.73% 27.22x
Pharmacy 9.24% 26.17x
Home Printing 0.17% 24.67x
Assorted Topics (Safari, Health, Wellness, Sports) 0.07% 23.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.30% 22.51x
Home Decoration - Crafts & Kids 1.06% 22.29x
Medical Supplies 2.46% 22.18x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 21.70x
Senior Care 0.48% 21.70x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female