Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 51.06% 44.05x
Online Health Researchers 39.13% 42.35x
Heart Surgery Researchers 43.94% 42.00x
Retired Budget Healthcare Shoppers 48.75% 39.61x
Retired Assisted Living Shoppers 43.51% 38.38x
Pharmacy Shoppers 43.67% 38.05x
Headache and Migraine Sufferers 38.12% 37.37x
Pain Medication Users 45.22% 37.31x
Medical Advice Researchers 35.06% 36.71x
Heartburn Sufferers 36.64% 36.58x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is blair.com.

Website Composition Index
blair.com 2.56% 52.83x
answersite.com 1.84% 52.65x
360daily.com 1.15% 50.86x
meredith.com 1.53% 50.37x
rotita.com 1.00% 50.13x
haband.com 1.21% 49.40x
theweb.com 1.76% 48.59x
wellness.com 1.28% 47.28x
weeklyadsale.com 1.40% 46.64x
shopping.net 3.21% 45.91x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 1.92% 33.33x
Vitamin Shoppers 0.58% 32.45x
Diabetes Research 0.61% 27.95x
Senior Care 0.07% 27.33x
Disease Cluster 0.34% 26.44x
Home Decoration - Crafts & Kids 0.14% 26.32x
Medical Diagnostics 4.80% 26.30x
Holiday Gifts 0.07% 26.14x
Medical Supplies 0.52% 25.28x
Arthritis & Bones 0.81% 24.83x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female