Dstillery Audiences

GENERIC PRESCRIPTION DRUG SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Generic Prescription Drug Shoppers Audience

Below you'll find more information about the Generic Prescription Drug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Generic Prescription Drug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Generic Prescription Drug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Generic Prescription Drug Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 55.84% 39.29x
Budget Grocery Shoppers 51.29% 34.56x
Retired Assisted Living Shoppers 49.24% 33.58x
Retired Budget Healthcare Shoppers 50.47% 33.50x
Online Health Researchers 43.63% 33.40x
Pain Medication Users 49.21% 32.98x
Retirees 46.35% 32.74x
Work Hard, Play Hard Travelers 46.82% 32.41x
Hardware Shoppers 43.22% 32.32x
Seasonal Allergy Sufferers 46.13% 32.11x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Interest attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Generic Prescription Drug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Generic Prescription Drug Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.06x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Location attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Generic Prescription Drug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Generic Prescription Drug Shoppers audience is picmonkey.com.

Website Composition Index
picmonkey.com 6.31% 66.17x
megamillions.com 1.48% 64.90x
pathofexile.com 1.30% 64.52x
personalizationmall.com 1.41% 64.29x
vankaya.com 2.34% 64.11x
golfnow.com 2.12% 61.56x
loft.com 1.54% 60.46x
livingsocial.com 1.54% 60.23x
sunkissedhiker.com 1.11% 58.53x
lifed.com 3.71% 58.14x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Web attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Generic Prescription Drug Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 1.10% 28.79x
Vitamin Shoppers 4.40% 27.38x
Pharmacy 10.94% 24.60x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.42% 21.77x
Medical Supplies 3.24% 21.24x
Home Decoration - Crafts & Kids 1.31% 21.12x
Diabetes Research 3.74% 20.84x
Holiday Gifts 0.59% 20.56x
Cardiac & Other Health Research 2.42% 20.36x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 20.30x
Composition Percentage: The overlap percentage between the Generic Prescription Drug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Generic Prescription Drug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Generic Prescription Drug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female