Explore the Getaways Researchers Audience
Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Getaways Researchers audience.
INTERESTS
The Getaways Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getaways Researchers audience is Office Supply Shoppers.
| Interest | Composition | Index |
| Office Supply Shoppers | 14.39% | 28.77x |
| Flight and Hotel Shoppers | 24.99% | 27.68x |
| Big Box Store Jewelry Sale Shoppers | 2.35% | 26.37x |
| Discount Womens Shoes Shoppers | 18.07% | 25.43x |
| Luxury Hotel Guests | 16.99% | 22.48x |
| Holiday Gift Shoppers | 8.84% | 22.38x |
| Vacation Planners | 14.26% | 21.95x |
| Quarantine Planners | 12.69% | 20.48x |
| Valentines Day Celebrators | 11.48% | 20.25x |
| Airbnb Researchers | 13.31% | 20.06x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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APPAREL RETAILERS
The Getaways Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getaways Researchers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 2.31x |
| Dressbarn | 0.01% | 1.75x |
| Lululemon | 0.01% | 1.48x |
| Mens Wearhouse | 0.01% | 1.42x |
| Express | 0.02% | 1.39x |
| H&M | 0.01% | 1.27x |
| Chicos | 0.01% | 1.24x |
| Victoria's Secret | 0.01% | 1.20x |
| White House Black Market | 0.01% | 1.19x |
| Zumiez | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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WEBSITES
The Getaways Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getaways Researchers audience is loving-newyork.com.
| Website | Composition | Index |
| loving-newyork.com | 1.14% | 22.98x |
| nycinsiderguide.com | 1.00% | 21.52x |
| kayak.com | 33.25% | 21.06x |
| momondo.com | 3.32% | 21.04x |
| therooftopguide.com | 1.07% | 19.73x |
| skyscanner.com | 6.35% | 19.71x |
| priceline.com | 12.31% | 19.55x |
| hudsonyardsnewyork.com | 1.32% | 18.88x |
| hobokengirl.com | 1.08% | 18.39x |
| cheapoair.com | 3.46% | 17.86x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getaways Researchers audience is Discount Travel.
| Content Affinity | Composition | Index |
| Discount Travel | 7.73% | 12.21x |
| European Museums, Restaurants & Events | 0.08% | 11.93x |
| NYC Tourist Attractions | 2.51% | 11.61x |
| New York City Education & News Cluster | 1.67% | 11.17x |
| Learning & Development Products | 0.05% | 10.85x |
| New York City Real Estate Research Cluster | 2.36% | 10.45x |
| National Parks | 0.07% | 10.13x |
| Caribbean Vacation | 0.79% | 9.90x |
| Social & Demographic Trends | 0.02% | 9.16x |
| Travel Adventure | 2.88% | 8.74x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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DEMOGRAPHICS
The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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