Explore the Getaways Researchers Audience
Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Getaways Researchers audience.
INTERESTS
The Getaways Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getaways Researchers audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 19.34% | 23.61x |
| Holiday Gift Shoppers | 18.19% | 22.74x |
| Retail Job Seekers | 37.11% | 22.17x |
| Flight and Hotel Shoppers | 29.10% | 21.69x |
| Home Goods Shoppers | 28.30% | 20.48x |
| Home Rug Shoppers | 23.32% | 19.04x |
| Home Goods Supercenter Shoppers | 23.32% | 19.04x |
| Home Lending Researchers | 21.62% | 18.67x |
| Luxury Retail Shoppers | 33.08% | 18.63x |
| Home Interior Design Enthusiasts | 19.04% | 18.43x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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APPAREL RETAILERS
The Getaways Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getaways Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.85x |
| Banana Republic | 0.02% | 1.84x |
| J. Crew | 0.01% | 1.72x |
| Gap | 0.02% | 1.70x |
| Jos A. Bank Clothiers | 0.02% | 1.67x |
| Chicos | 0.02% | 1.67x |
| Old Navy | 0.04% | 1.55x |
| LOFT | 0.02% | 1.54x |
| Express | 0.02% | 1.48x |
| American Eagle Outfitters | 0.02% | 1.40x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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WEBSITES
The Getaways Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getaways Researchers audience is streeteasy.com.
| Website | Composition | Index |
| streeteasy.com | 1.96% | 48.62x |
| hotwire.com | 2.04% | 33.48x |
| crystalgolfresort.com | 1.31% | 29.99x |
| therooftopguide.com | 1.37% | 24.13x |
| nycinsiderguide.com | 1.06% | 23.91x |
| venuereport.com | 1.32% | 23.38x |
| theinfatuation.com | 6.43% | 23.29x |
| hotels.com | 8.05% | 23.24x |
| burkedecor.com | 1.07% | 22.39x |
| theblondeabroad.com | 1.36% | 22.35x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getaways Researchers audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.10% | 13.51x |
| NYC Tourist Attractions | 2.92% | 12.88x |
| Caribbean Vacation | 1.04% | 12.83x |
| San Francisco Tourism | 0.06% | 11.85x |
| Promo Codes | 0.40% | 11.71x |
| Bridal Fashion | 0.16% | 11.66x |
| Furniture & Home Improvement | 0.96% | 11.66x |
| Discount Travel | 23.54% | 11.37x |
| Local Events & Travel Guide | 7.78% | 11.25x |
| Visa & Immigration | 0.25% | 10.95x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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DEMOGRAPHICS
The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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