Explore the Getaways Researchers Audience
Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Getaways Researchers audience.
INTERESTS
The Getaways Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getaways Researchers audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 22.14% | 22.92x |
| Holiday Gift Shoppers | 21.20% | 22.57x |
| Retail Job Seekers | 37.34% | 19.70x |
| Flight and Hotel Shoppers | 30.04% | 19.62x |
| Home Goods Shoppers | 30.74% | 19.33x |
| Fathers Day Celebrators | 17.72% | 17.40x |
| Home Rug Shoppers | 24.72% | 17.40x |
| Home Goods Supercenter Shoppers | 24.72% | 17.40x |
| Home Interior Design Enthusiasts | 21.16% | 17.28x |
| Luxury Retail Shoppers | 34.74% | 17.25x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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APPAREL RETAILERS
The Getaways Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getaways Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.88x |
| Forever 21 | 0.01% | 1.79x |
| J. Crew | 0.01% | 1.75x |
| American Eagle Outfitters | 0.02% | 1.66x |
| LOFT | 0.02% | 1.61x |
| White House Black Market | 0.02% | 1.56x |
| Zumiez | 0.01% | 1.53x |
| Hollister | 0.01% | 1.52x |
| Gymboree | 0.01% | 1.48x |
| Chicos | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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WEBSITES
The Getaways Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getaways Researchers audience is streeteasy.com.
| Website | Composition | Index |
| streeteasy.com | 2.50% | 39.53x |
| hotwire.com | 4.14% | 29.40x |
| crystalgolfresort.com | 1.98% | 22.82x |
| venuereport.com | 1.20% | 22.20x |
| therooftopguide.com | 1.00% | 21.66x |
| buybuybaby.com | 5.17% | 21.56x |
| hotels.com | 15.15% | 21.15x |
| burkedecor.com | 2.03% | 20.98x |
| hudsonyardsnewyork.com | 1.55% | 20.21x |
| theblondeabroad.com | 1.60% | 20.14x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getaways Researchers audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.18% | 13.78x |
| New York City Education & News Cluster | 3.61% | 13.30x |
| Promo Codes | 0.54% | 12.45x |
| College Greek Life | 0.19% | 12.11x |
| Bridal Fashion | 0.19% | 12.03x |
| NYC Tourist Attractions | 2.76% | 12.02x |
| Caribbean Vacation | 0.62% | 11.53x |
| Meeting Planning & Hotels | 0.11% | 11.51x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.06% | 11.32x |
| Furniture & Home Improvement | 1.19% | 10.92x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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DEMOGRAPHICS
The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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