Dstillery Audiences

GETAWAYS RESEARCHERS

Audience Size: 2 Million Devices

Explore the Getaways Researchers Audience

Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Getaways Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Getaways Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getaways Researchers audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 19.34% 23.61x
Holiday Gift Shoppers 18.19% 22.74x
Retail Job Seekers 37.11% 22.17x
Flight and Hotel Shoppers 29.10% 21.69x
Home Goods Shoppers 28.30% 20.48x
Home Rug Shoppers 23.32% 19.04x
Home Goods Supercenter Shoppers 23.32% 19.04x
Home Lending Researchers 21.62% 18.67x
Luxury Retail Shoppers 33.08% 18.63x
Home Interior Design Enthusiasts 19.04% 18.43x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getaways Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getaways Researchers audience is H&M.

Location Composition Index
H&M 0.01% 1.85x
Banana Republic 0.02% 1.84x
J. Crew 0.01% 1.72x
Gap 0.02% 1.70x
Jos A. Bank Clothiers 0.02% 1.67x
Chicos 0.02% 1.67x
Old Navy 0.04% 1.55x
LOFT 0.02% 1.54x
Express 0.02% 1.48x
American Eagle Outfitters 0.02% 1.40x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getaways Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getaways Researchers audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.96% 48.62x
hotwire.com 2.04% 33.48x
crystalgolfresort.com 1.31% 29.99x
therooftopguide.com 1.37% 24.13x
nycinsiderguide.com 1.06% 23.91x
venuereport.com 1.32% 23.38x
theinfatuation.com 6.43% 23.29x
hotels.com 8.05% 23.24x
burkedecor.com 1.07% 22.39x
theblondeabroad.com 1.36% 22.35x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getaways Researchers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.10% 13.51x
NYC Tourist Attractions 2.92% 12.88x
Caribbean Vacation 1.04% 12.83x
San Francisco Tourism 0.06% 11.85x
Promo Codes 0.40% 11.71x
Bridal Fashion 0.16% 11.66x
Furniture & Home Improvement 0.96% 11.66x
Discount Travel 23.54% 11.37x
Local Events & Travel Guide 7.78% 11.25x
Visa & Immigration 0.25% 10.95x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female