Dstillery Audiences

GETAWAYS RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Getaways Researchers Audience

Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Getaways Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Getaways Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getaways Researchers audience is Office Supply Shoppers.

Interest Composition Index
Office Supply Shoppers 14.39% 28.77x
Flight and Hotel Shoppers 24.99% 27.68x
Big Box Store Jewelry Sale Shoppers 2.35% 26.37x
Discount Womens Shoes Shoppers 18.07% 25.43x
Luxury Hotel Guests 16.99% 22.48x
Holiday Gift Shoppers 8.84% 22.38x
Vacation Planners 14.26% 21.95x
Quarantine Planners 12.69% 20.48x
Valentines Day Celebrators 11.48% 20.25x
Airbnb Researchers 13.31% 20.06x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getaways Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getaways Researchers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.31x
Dressbarn 0.01% 1.75x
Lululemon 0.01% 1.48x
Mens Wearhouse 0.01% 1.42x
Express 0.02% 1.39x
H&M 0.01% 1.27x
Chicos 0.01% 1.24x
Victoria's Secret 0.01% 1.20x
White House Black Market 0.01% 1.19x
Zumiez 0.02% 1.19x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getaways Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getaways Researchers audience is loving-newyork.com.

Website Composition Index
loving-newyork.com 1.14% 22.98x
nycinsiderguide.com 1.00% 21.52x
kayak.com 33.25% 21.06x
momondo.com 3.32% 21.04x
therooftopguide.com 1.07% 19.73x
skyscanner.com 6.35% 19.71x
priceline.com 12.31% 19.55x
hudsonyardsnewyork.com 1.32% 18.88x
hobokengirl.com 1.08% 18.39x
cheapoair.com 3.46% 17.86x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getaways Researchers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 7.73% 12.21x
European Museums, Restaurants & Events 0.08% 11.93x
NYC Tourist Attractions 2.51% 11.61x
New York City Education & News Cluster 1.67% 11.17x
Learning & Development Products 0.05% 10.85x
New York City Real Estate Research Cluster 2.36% 10.45x
National Parks 0.07% 10.13x
Caribbean Vacation 0.79% 9.90x
Social & Demographic Trends 0.02% 9.16x
Travel Adventure 2.88% 8.74x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female