Dstillery Audiences

GETAWAYS RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Getaways Researchers Audience

Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Getaways Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Getaways Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getaways Researchers audience is Office Supply Shoppers.

Interest Composition Index
Office Supply Shoppers 8.03% 14.27x
School Supply Shoppers 7.67% 14.19x
Big Box Shoppers 8.40% 14.06x
Furniture Shoppers 7.13% 14.04x
Bed & Bath Shoppers 7.55% 13.96x
Discount Womens Shoes Shoppers 5.77% 13.48x
Last Minute Travelers 11.37% 12.33x
New Year Resolution Intender 2.42% 11.91x
Affordable Hotel Bookers 11.78% 11.84x
Big Box Store Jewelry Sale Shoppers 16.91% 11.74x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getaways Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getaways Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.81x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getaways Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getaways Researchers audience is kayak.com.

Website Composition Index
kayak.com 7.29% 11.74x
skyscanner.com 2.85% 10.94x
priceline.com 2.66% 10.84x
trulia.com 27.99% 10.46x
gapfactory.com 1.77% 9.87x
6pm.com 1.77% 8.99x
retailmenot.com 21.46% 8.79x
mommypoppins.com 2.34% 8.63x
trivago.com 1.23% 8.28x
ny.gov 1.79% 8.21x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getaways Researchers audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.02% 9.16x
Paper & Packaging 0.02% 8.06x
Learning & Development Products 0.03% 7.66x
Children's Health 0.07% 6.88x
Discount Travel 1.77% 6.85x
Cosmetics Business 0.02% 6.57x
Mortgages & Insurance 0.07% 6.41x
Promo Codes 0.03% 6.41x
New York City Education & News Cluster 0.83% 6.35x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.60% 6.16x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female