Dstillery Audiences

GETAWAYS RESEARCHERS

Audience Size: 2 Million Devices

Explore the Getaways Researchers Audience

Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Getaways Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Getaways Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getaways Researchers audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 22.14% 22.92x
Holiday Gift Shoppers 21.20% 22.57x
Retail Job Seekers 37.34% 19.70x
Flight and Hotel Shoppers 30.04% 19.62x
Home Goods Shoppers 30.74% 19.33x
Fathers Day Celebrators 17.72% 17.40x
Home Rug Shoppers 24.72% 17.40x
Home Goods Supercenter Shoppers 24.72% 17.40x
Home Interior Design Enthusiasts 21.16% 17.28x
Luxury Retail Shoppers 34.74% 17.25x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getaways Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getaways Researchers audience is H&M.

Location Composition Index
H&M 0.01% 1.88x
Forever 21 0.01% 1.79x
J. Crew 0.01% 1.75x
American Eagle Outfitters 0.02% 1.66x
LOFT 0.02% 1.61x
White House Black Market 0.02% 1.56x
Zumiez 0.01% 1.53x
Hollister 0.01% 1.52x
Gymboree 0.01% 1.48x
Chicos 0.02% 1.41x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getaways Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getaways Researchers audience is streeteasy.com.

Website Composition Index
streeteasy.com 2.50% 39.53x
hotwire.com 4.14% 29.40x
crystalgolfresort.com 1.98% 22.82x
venuereport.com 1.20% 22.20x
therooftopguide.com 1.00% 21.66x
buybuybaby.com 5.17% 21.56x
hotels.com 15.15% 21.15x
burkedecor.com 2.03% 20.98x
hudsonyardsnewyork.com 1.55% 20.21x
theblondeabroad.com 1.60% 20.14x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getaways Researchers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.18% 13.78x
New York City Education & News Cluster 3.61% 13.30x
Promo Codes 0.54% 12.45x
College Greek Life 0.19% 12.11x
Bridal Fashion 0.19% 12.03x
NYC Tourist Attractions 2.76% 12.02x
Caribbean Vacation 0.62% 11.53x
Meeting Planning & Hotels 0.11% 11.51x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 11.32x
Furniture & Home Improvement 1.19% 10.92x
Composition Percentage: The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female