Explore the Getaways Researchers Audience
Below you'll find more information about the Getaways Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Getaways Researchers audience.
INTERESTS
The Getaways Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getaways Researchers audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 1.04% | 27.94x |
| Discount Womens Shoes Shoppers | 19.61% | 23.58x |
| Valentines Day Celebrators | 15.52% | 21.90x |
| Luxury Hotel Guests | 20.21% | 21.64x |
| Holiday Gift Shoppers | 12.03% | 20.44x |
| Airbnb Researchers | 18.23% | 20.22x |
| Quarantine Planners | 14.21% | 19.70x |
| Retail Job Seekers | 31.51% | 19.33x |
| Flight and Hotel Shoppers | 24.17% | 19.22x |
| Moving Services Shoppers | 13.52% | 17.79x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Interest attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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APPAREL RETAILERS
The Getaways Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getaways Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.29x |
| Dressbarn | 0.01% | 1.66x |
| Gap | 0.01% | 1.57x |
| Old Navy | 0.02% | 1.49x |
| Jos A. Bank Clothiers | 0.01% | 1.49x |
| Chicos | 0.01% | 1.43x |
| Banana Republic | 0.01% | 1.39x |
| Express | 0.01% | 1.36x |
| Mens Wearhouse | 0.02% | 1.32x |
| Victoria's Secret | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Location attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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WEBSITES
The Getaways Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getaways Researchers audience is theinfatuation.com.
| Website | Composition | Index |
| theinfatuation.com | 1.67% | 23.25x |
| hotels.com | 1.63% | 23.02x |
| expedia.com | 3.10% | 23.00x |
| loving-newyork.com | 1.02% | 21.72x |
| nycinsiderguide.com | 1.26% | 21.03x |
| venuereport.com | 1.07% | 20.12x |
| therooftopguide.com | 1.09% | 19.92x |
| hudsonyardsnewyork.com | 1.51% | 18.55x |
| hobokengirl.com | 1.24% | 17.84x |
| seatguru.com | 1.43% | 17.49x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Web attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getaways Researchers audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.63% | 12.54x |
| New York City Education & News Cluster | 1.97% | 12.08x |
| Marketing Professionals | 0.12% | 11.90x |
| Caribbean Vacation | 1.13% | 11.36x |
| European Museums, Restaurants & Events | 0.07% | 10.84x |
| Discount Travel | 13.56% | 10.37x |
| Furniture & Home Improvement | 0.39% | 10.35x |
| Cosmetics Business | 0.05% | 10.05x |
| Local Events & Travel Guide | 6.45% | 10.04x |
| Visa & Immigration | 0.19% | 10.00x |
Composition Percentage:
The overlap percentage between the Getaways Researchers audience and the Content Affinity attribute.
Index: A comparison of the Getaways Researchers audience to the internet population.
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DEMOGRAPHICS
The Getaways Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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