Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 3.5 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 57.22% 38.77x
Outdoors Enthusiasts 59.21% 34.44x
Work Boots & Safety Footwear Shoppers 56.03% 33.35x
Off the Grid Living Enthusiasts 44.49% 31.56x
Gun Rights Advocates 59.60% 31.56x
Hunters 51.76% 31.11x
Power Tools Shoppers 45.95% 28.91x
Marines 38.96% 28.70x
Jeep Vehicle Shoppers 46.59% 28.00x
Truck Shoppers 46.73% 28.00x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.76x
Maurices 0.01% 1.37x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.59x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 1.76% 56.04x
bowhuntingmag.com 1.63% 55.24x
bowhunter.com 1.06% 53.21x
surplusammo.com 1.40% 53.04x
pewpewtactical.com 2.92% 52.69x
rifleshootermag.com 2.95% 52.53x
1800gunsandammo.com 1.19% 52.52x
cheaperthandirt.com 11.26% 52.34x
sportsmanswarehouse.com 4.32% 52.04x
righttobear.com 1.34% 51.93x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 18.90% 33.55x
Rural Living 0.06% 32.96x
Gun Enthusiast - Rifles & Ammo 24.70% 31.30x
Fishing 8.73% 30.05x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.54% 29.47x
Police Gear 6.12% 29.25x
Texas Off-Roading 0.15% 28.24x
Gun Enthusiast - Hunting & Self Defense 34.41% 26.78x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 24.56x
Grilling 2.45% 24.47x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male