Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 1.2 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 62.26% 59.76x
Archery Enthusiasts 54.46% 56.24x
Meat Smokers Receipe Researchers 27.44% 38.11x
Work Boots & Safety Footwear Shoppers 45.03% 36.95x
Beach House Second Home Owners 9.78% 35.24x
Home Heating and Cooling Researchers 20.19% 32.69x
Subaru Vehicle Shoppers 20.92% 32.67x
Vacation Rental Accommodation Researchers 10.01% 32.43x
Contractors & Construction Professionals 33.37% 32.11x
Tire Shoppers 29.75% 31.38x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.71x
Chicos 0.02% 1.48x
Maurices 0.04% 1.35x
Zumiez 0.03% 1.32x
Buckle 0.02% 1.21x
Aeropostale 0.02% 1.18x
Lululemon 0.01% 1.13x
Victoria's Secret 0.01% 1.11x
J. Crew 0.01% 1.10x
Talbots 0.01% 1.01x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is lancasterarchery.com.

Website Composition Index
lancasterarchery.com 1.06% 101.23x
gunbroker.com 1.17% 98.24x
budsgunshop.com 4.70% 90.68x
wired2fish.com 1.31% 88.79x
michigan-sportsman.com 3.56% 88.73x
deeranddeerhunting.com 2.14% 87.12x
firearmstalk.com 1.08% 83.41x
crossbownation.com 2.04% 81.54x
huntingnet.com 4.74% 80.74x
sniperforums.com 1.26% 78.60x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 12.86% 53.62x
Gun Enthusiast - Rifles & Ammo 4.02% 52.79x
Fishing 6.37% 37.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.86% 37.10x
Survival Guides 0.19% 36.71x
Gun Enthusiast - Hunting & Self Defense 15.49% 35.83x
Police Gear 0.22% 29.33x
Farming & Agriculture 0.38% 26.29x
Grilling 0.62% 25.68x
Power Tools 1.26% 24.87x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male