Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 1.9 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 58.53% 33.99x
Work Boots & Safety Footwear Shoppers 56.33% 29.18x
Outdoors Enthusiasts 54.96% 27.29x
Off the Grid Living Enthusiasts 41.70% 26.10x
Marines 39.07% 24.74x
Truck Shoppers 47.06% 24.39x
Jeep Vehicle Shoppers 46.15% 24.31x
Power Tools Shoppers 44.66% 24.28x
Hunters 45.40% 24.14x
Xtreme Sports Fans 46.43% 23.79x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.45x
Maurices 0.03% 1.37x
Mens Wearhouse 0.02% 1.20x
Dressbarn 0.01% 1.09x
Old Navy 0.02% 1.03x
Chicos 0.01% 0.94x
Victoria's Secret 0.01% 0.87x
Journeys 0.01% 0.78x
The Childrens Place 0.01% 0.75x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is outdoorlimited.com.

Website Composition Index
outdoorlimited.com 1.45% 53.99x
gun-tests.com 1.03% 53.60x
mcarbo.com 1.18% 53.08x
preppergunshop.com 1.23% 53.06x
eurooptic.com 2.06% 52.68x
bowhuntingmag.com 1.06% 52.61x
cheaperthandirt.com 5.42% 52.58x
cdnnsports.com 1.49% 52.58x
pewpewtactical.com 1.63% 52.40x
americanhunter.org 4.55% 52.34x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 15.00% 28.59x
Police Gear 3.85% 26.44x
Gun Enthusiast - Rifles & Ammo 22.87% 26.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.34% 25.62x
Texas Off-Roading 0.06% 24.39x
Gun Enthusiast - Hunting & Self Defense 28.98% 23.27x
Fishing 8.13% 23.09x
Construction Apparel 0.83% 20.78x
Airsoft & Paintball Equipment 0.41% 19.87x
Grilling 2.05% 19.75x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male