Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 2.4 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 60.73% 45.77x
Work Boots & Safety Footwear Shoppers 53.79% 36.11x
Outdoors Enthusiasts 56.12% 32.58x
Meat Smokers Receipe Researchers 39.36% 31.77x
Off the Grid Living Enthusiasts 39.86% 31.15x
Marines 34.51% 30.82x
Xtreme Sports Fans 45.56% 29.65x
Craft Spirits Enthusiasts 31.93% 29.47x
Beard Care Researchers 30.26% 29.07x
Home Heating and Cooling Researchers 33.97% 29.06x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.50x
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.55% 59.70x
cheaperthandirt.com 1.06% 59.53x
gunmagwarehouse.com 1.03% 59.46x
gunsandammo.com 1.42% 58.24x
remington.com 1.44% 57.79x
thebiggamehuntingblog.com 1.52% 57.53x
americanrifleman.org 1.87% 57.41x
recoilweb.com 1.15% 56.27x
gunsinternational.com 1.15% 56.27x
savagearms.com 1.99% 55.28x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 13.74% 37.92x
Gun Enthusiast - Rifles & Ammo 18.72% 34.50x
Police Gear 1.33% 31.81x
Airsoft & Paintball Equipment 0.21% 31.10x
Fishing 6.58% 30.54x
Gun Enthusiast - Hunting & Self Defense 24.25% 29.73x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.84% 29.29x
Rural Living 0.09% 28.74x
Yard Structures 0.34% 27.68x
Construction Apparel 0.20% 27.37x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male