Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 3.5 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 60.27% 37.22x
Outdoors Enthusiasts 57.05% 33.02x
Work Boots & Safety Footwear Shoppers 56.61% 32.73x
Off the Grid Living Enthusiasts 45.10% 28.61x
Hunters 49.32% 28.37x
Marines 37.86% 28.16x
Power Tools Shoppers 45.52% 27.79x
Jeep Vehicle Shoppers 46.49% 27.69x
Truck Shoppers 48.57% 27.21x
Xtreme Sports Fans 46.85% 26.83x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.59x
Maurices 0.02% 1.46x
The Childrens Place 0.01% 1.11x
Victoria's Secret 0.01% 1.07x
Journeys 0.01% 1.00x
Mens Wearhouse 0.01% 0.89x
Old Navy 0.01% 0.71x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 1.22% 57.82x
vortexoptics.com 1.18% 57.35x
rifleshootermag.com 2.09% 56.34x
outdoorlimited.com 1.93% 55.90x
gun-tests.com 1.40% 55.31x
shopwilsoncombat.com 1.21% 55.13x
preppergunshop.com 1.66% 55.07x
cheaperthandirt.com 7.84% 55.02x
pewpewtactical.com 2.10% 54.93x
mcarbo.com 1.58% 54.88x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.05% 34.09x
Hunting 16.51% 32.90x
Gun Enthusiast - Rifles & Ammo 24.49% 29.54x
Police Gear 4.76% 29.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.85% 29.18x
Fishing 8.21% 27.31x
Gun Enthusiast - Hunting & Self Defense 31.94% 26.17x
Texas Off-Roading 0.09% 24.58x
Airsoft & Paintball Equipment 0.49% 22.74x
Grilling 2.01% 22.65x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male