Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 1.8 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 57.10% 51.40x
Archery Enthusiasts 58.39% 49.79x
Meat Smokers Receipe Researchers 31.77% 36.21x
Work Boots & Safety Footwear Shoppers 46.99% 36.16x
Subaru Vehicle Shoppers 24.56% 30.17x
Home Heating and Cooling Researchers 24.80% 30.12x
Aftermarket Accessories Shoppers 32.10% 29.64x
Off the Grid Living Enthusiasts 28.10% 29.60x
Car Buyers 30.87% 29.50x
Beach House Second Home Owners 14.37% 29.34x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.36x
Carhartt 0.22% 1.30x
Lane Bryant 0.02% 1.19x
Gymboree 0.01% 0.96x
Old Navy 0.02% 0.91x
Zumiez 0.01% 0.87x
Buckle 0.01% 0.85x
The Childrens Place 0.02% 0.84x
Banana Republic 0.01% 0.83x
Express 0.01% 0.81x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is lancasterarchery.com.

Website Composition Index
lancasterarchery.com 2.04% 82.94x
gunbroker.com 3.17% 82.19x
huntingnet.com 5.51% 77.55x
crossbownation.com 2.08% 76.89x
budsgunshop.com 9.03% 73.42x
modernmuzzleloader.com 1.07% 72.55x
wired2fish.com 2.68% 71.33x
sniperforums.com 1.55% 67.23x
deeranddeerhunting.com 3.66% 66.22x
gunandgame.com 1.65% 65.43x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 7.10% 47.63x
Hunting 14.22% 47.51x
Sports - Golf, Hunting, Fishing 0.15% 38.13x
Fishing 6.86% 36.48x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.34% 34.97x
Gun Enthusiast - Hunting & Self Defense 16.96% 34.70x
Survival Guides 0.24% 30.45x
Police Gear 0.30% 26.52x
Trucks 0.09% 25.23x
Grilling 0.63% 25.01x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male