Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 4.4 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 54.02% 35.77x
Outdoors Enthusiasts 63.07% 34.58x
Gun Rights Advocates 61.19% 31.51x
Hunters 55.09% 31.41x
Off the Grid Living Enthusiasts 48.33% 31.07x
Power Tools Shoppers 46.03% 28.65x
Marines 41.42% 27.35x
Home Exterior Design Enthusiasts 39.33% 26.84x
Product Manuals Researchers 41.51% 26.77x
Truck Shoppers 45.78% 26.52x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.44% 1.60x
Belk 0.01% 1.37x
REI 0.01% 1.21x
Dressbarn 0.03% 1.15x
Buckle 0.04% 0.92x
Lane Bryant 0.03% 0.91x
Talbots 0.02% 0.89x
Journeys 0.08% 0.86x
White House Black Market 0.05% 0.84x
Chicos 0.04% 0.84x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.49% 60.13x
bowhuntingmag.com 2.10% 56.28x
sportsmanswarehouse.com 6.34% 55.46x
pewpewtactical.com 4.07% 55.35x
bowhunter.com 1.40% 54.39x
cheaperthandirt.com 15.07% 54.34x
1800gunsandammo.com 1.47% 52.35x
surplusammo.com 1.81% 52.32x
rifleshootermag.com 3.77% 52.12x
perfectunion.com 1.01% 52.03x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.18% 31.30x
Hunting 19.62% 28.23x
Gun Enthusiast - Rifles & Ammo 24.38% 27.67x
Home Improvement Contractor 1.18% 27.22x
Survival Guides 0.44% 26.92x
Fishing 9.54% 25.63x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.17% 24.60x
Police Gear 7.42% 23.55x
Discount Shopping 3.07% 23.26x
Gun Enthusiast - Hunting & Self Defense 35.41% 22.10x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male