Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 4.2 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 60.95% 21.50x
Work Hard, Play Hard Travelers 54.77% 20.83x
Countdown to the Beach Travelers 31.76% 16.12x
Fishing Equipment Shoppers 35.35% 15.77x
In-Market Car Shoppers 25.01% 14.34x
Discount Big Box Shoppers 20.68% 14.32x
Xtreme Sports Fans 24.71% 13.65x
Outdoors Enthusiasts 26.07% 13.33x
Online Auto Shoppers 22.14% 13.11x
Tractor Shoppers 25.10% 12.89x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Carhartt 0.24% 1.27x
Tommy Bahama 0.03% 1.26x
Columbia 0.01% 1.23x
Gymboree 0.03% 1.20x
Dressbarn 0.04% 1.18x
LL Bean 0.00% 1.17x
Chicos 0.05% 1.15x
Hollister 0.01% 1.07x
Old Navy 0.06% 1.05x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is ntwonline.com.

Website Composition Index
ntwonline.com 0.01% 55.65x
nerdtainmentlab.com 0.04% 55.41x
eenterestingvideos.com 0.10% 55.38x
boatersland.com 0.02% 54.82x
sinisterdiesel.com 0.13% 53.91x
brotherstrucks.com 0.01% 53.75x
ponyisland.net 0.05% 53.74x
oasgames.com 0.11% 53.67x
hkexpress.com 0.01% 53.36x
subeta.net 0.05% 53.25x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.32% 20.56x
Home Improvement Contractor 3.35% 13.81x
Texas Off-Roading 0.17% 13.14x
Auto Body Upkeep & Repair Researchers 5.78% 13.04x
Trucking 11.06% 12.06x
Power Tools 6.14% 11.86x
Auctions & Repossessions 1.64% 11.65x
Car Keys, Locks & Remotes 6.55% 11.26x
ISPs & Local Services 0.16% 11.14x
Discount Shopping 7.32% 11.10x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000