Explore the Getting Off the Grid Travelers Audience
Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.
INTERESTS
The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.
| Interest | Composition | Index |
| Archery Enthusiasts | 60.27% | 37.22x |
| Outdoors Enthusiasts | 57.05% | 33.02x |
| Work Boots & Safety Footwear Shoppers | 56.61% | 32.73x |
| Off the Grid Living Enthusiasts | 45.10% | 28.61x |
| Hunters | 49.32% | 28.37x |
| Marines | 37.86% | 28.16x |
| Power Tools Shoppers | 45.52% | 27.79x |
| Jeep Vehicle Shoppers | 46.49% | 27.69x |
| Truck Shoppers | 48.57% | 27.21x |
| Xtreme Sports Fans | 46.85% | 26.83x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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APPAREL RETAILERS
The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.28% | 1.59x |
| Maurices | 0.02% | 1.46x |
| The Childrens Place | 0.01% | 1.11x |
| Victoria's Secret | 0.01% | 1.07x |
| Journeys | 0.01% | 1.00x |
| Mens Wearhouse | 0.01% | 0.89x |
| Old Navy | 0.01% | 0.71x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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WEBSITES
The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is bowhuntingmag.com.
| Website | Composition | Index |
| bowhuntingmag.com | 1.22% | 57.82x |
| vortexoptics.com | 1.18% | 57.35x |
| rifleshootermag.com | 2.09% | 56.34x |
| outdoorlimited.com | 1.93% | 55.90x |
| gun-tests.com | 1.40% | 55.31x |
| shopwilsoncombat.com | 1.21% | 55.13x |
| preppergunshop.com | 1.66% | 55.07x |
| cheaperthandirt.com | 7.84% | 55.02x |
| pewpewtactical.com | 2.10% | 54.93x |
| mcarbo.com | 1.58% | 54.88x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.05% | 34.09x |
| Hunting | 16.51% | 32.90x |
| Gun Enthusiast - Rifles & Ammo | 24.49% | 29.54x |
| Police Gear | 4.76% | 29.42x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.85% | 29.18x |
| Fishing | 8.21% | 27.31x |
| Gun Enthusiast - Hunting & Self Defense | 31.94% | 26.17x |
| Texas Off-Roading | 0.09% | 24.58x |
| Airsoft & Paintball Equipment | 0.49% | 22.74x |
| Grilling | 2.01% | 22.65x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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DEMOGRAPHICS
The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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