Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 4 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 60.13% 22.48x
Work Hard, Play Hard Travelers 53.32% 21.71x
Countdown to the Beach Travelers 42.20% 16.48x
Fishing Equipment Shoppers 34.26% 16.37x
In-Market Car Shoppers 23.44% 14.75x
Discount Big Box Shoppers 20.00% 14.40x
Xtreme Sports Fans 25.30% 14.39x
Outdoors Enthusiasts 25.34% 13.76x
Tractor Shoppers 24.73% 13.75x
Online Auto Shoppers 22.95% 13.65x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Belk.

Location Composition Index
Belk 0.02% 1.44x
Carhartt 0.25% 1.31x
LL Bean 0.01% 1.20x
Eddie Bauer 0.02% 1.15x
Gymboree 0.03% 1.13x
Tommy Bahama 0.03% 1.11x
Old Navy 0.06% 1.08x
Chicos 0.05% 1.07x
Dressbarn 0.04% 1.05x
Columbia 0.01% 1.05x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is counttravel.com.

Website Composition Index
counttravel.com 1.04% 57.45x
popularculturetalk.com 1.07% 56.55x
racingmasters.net 1.16% 55.00x
catsdogsandpets.com 1.14% 53.65x
sportsmarketing.tv 1.33% 52.22x
musivisa.com 1.39% 52.13x
mamasabe.net 1.45% 51.41x
draftseason.com 1.23% 50.70x
recipevip.com 1.47% 50.12x
iboats.com 1.30% 47.77x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.33% 19.86x
Home Improvement Contractor 3.03% 14.06x
Texas Off-Roading 0.17% 13.46x
Auto Body Upkeep & Repair Researchers 5.84% 13.36x
Power Tools 6.13% 12.15x
Trucking 11.24% 12.13x
Auctions & Repossessions 1.68% 11.98x
South Carolina Travel 0.48% 11.59x
ISPs & Local Services 0.14% 11.43x
Discount Shopping 6.70% 11.29x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female