Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 3.2 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 61.19% 41.66x
Work Boots & Safety Footwear Shoppers 53.03% 34.00x
Meat Smokers Receipe Researchers 39.65% 30.38x
Outdoors Enthusiasts 53.93% 30.07x
Off the Grid Living Enthusiasts 38.17% 29.04x
Marines 33.54% 28.96x
Car Buyers 36.02% 27.79x
Craft Spirits Enthusiasts 31.78% 27.45x
Subaru Vehicle Shoppers 33.03% 27.43x
Beard Care Researchers 31.40% 27.30x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.32x
H&M 0.01% 1.06x
Maurices 0.04% 1.06x
Journeys 0.03% 1.05x
White House Black Market 0.02% 0.92x
Chicos 0.02% 0.91x
Victoria's Secret 0.03% 0.90x
Gap 0.02% 0.90x
Gymboree 0.01% 0.89x
American Eagle Outfitters 0.02% 0.89x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.03% 60.75x
thebiggamehuntingblog.com 1.09% 58.95x
americanrifleman.org 1.16% 58.64x
savagearms.com 1.34% 57.81x
shootingillustrated.com 1.01% 56.82x
springfield-armory.com 1.19% 55.33x
rifleshootermag.com 1.18% 54.28x
huntingnet.com 3.93% 53.21x
crossbownation.com 1.43% 52.43x
impactguns.com 3.33% 52.35x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 11.81% 37.19x
Gun Enthusiast - Rifles & Ammo 15.59% 34.28x
Construction Apparel 0.11% 30.28x
Gun Enthusiast - Hunting & Self Defense 20.56% 29.82x
Police Gear 0.99% 29.60x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.92% 29.22x
Rural Living 0.12% 28.65x
Fishing 6.22% 28.22x
Yard Structures 0.20% 27.66x
Airsoft & Paintball Equipment 0.15% 27.66x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male