Explore the Getting Off the Grid Travelers Audience
Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.
INTERESTS
The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Getting Off the Grid Travelers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 60.95% | 21.50x |
| Work Hard, Play Hard Travelers | 54.77% | 20.83x |
| Countdown to the Beach Travelers | 31.76% | 16.12x |
| Fishing Equipment Shoppers | 35.35% | 15.77x |
| In-Market Car Shoppers | 25.01% | 14.34x |
| Discount Big Box Shoppers | 20.68% | 14.32x |
| Xtreme Sports Fans | 24.71% | 13.65x |
| Outdoors Enthusiasts | 26.07% | 13.33x |
| Online Auto Shoppers | 22.14% | 13.11x |
| Tractor Shoppers | 25.10% | 12.89x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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APPAREL RETAILERS
The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.47x |
| Carhartt | 0.24% | 1.27x |
| Tommy Bahama | 0.03% | 1.26x |
| Columbia | 0.01% | 1.23x |
| Gymboree | 0.03% | 1.20x |
| Dressbarn | 0.04% | 1.18x |
| LL Bean | 0.00% | 1.17x |
| Chicos | 0.05% | 1.15x |
| Hollister | 0.01% | 1.07x |
| Old Navy | 0.06% | 1.05x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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WEBSITES
The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is ntwonline.com.
| Website | Composition | Index |
| ntwonline.com | 0.01% | 55.65x |
| nerdtainmentlab.com | 0.04% | 55.41x |
| eenterestingvideos.com | 0.10% | 55.38x |
| boatersland.com | 0.02% | 54.82x |
| sinisterdiesel.com | 0.13% | 53.91x |
| brotherstrucks.com | 0.01% | 53.75x |
| ponyisland.net | 0.05% | 53.74x |
| oasgames.com | 0.11% | 53.67x |
| hkexpress.com | 0.01% | 53.36x |
| subeta.net | 0.05% | 53.25x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.32% | 20.56x |
| Home Improvement Contractor | 3.35% | 13.81x |
| Texas Off-Roading | 0.17% | 13.14x |
| Auto Body Upkeep & Repair Researchers | 5.78% | 13.04x |
| Trucking | 11.06% | 12.06x |
| Power Tools | 6.14% | 11.86x |
| Auctions & Repossessions | 1.64% | 11.65x |
| Car Keys, Locks & Remotes | 6.55% | 11.26x |
| ISPs & Local Services | 0.16% | 11.14x |
| Discount Shopping | 7.32% | 11.10x |
Composition Percentage:
The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
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DEMOGRAPHICS
The Getting Off the Grid Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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