Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 4.2 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 58.08% 40.36x
Work Hard, Play Hard Travelers 31.39% 40.23x
Archery Enthusiasts 54.18% 38.84x
Off the Grid Living Enthusiasts 48.29% 36.65x
Gun Rights Advocates 57.04% 35.61x
Marines 40.75% 34.78x
Power Tools Shoppers 45.51% 34.63x
Hunters 53.22% 33.60x
Home Exterior Design Enthusiasts 39.56% 33.57x
Texas Activity Researchers 36.02% 32.95x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.64x
Talbots 0.02% 1.17x
Buckle 0.03% 1.04x
Lane Bryant 0.03% 1.03x
Dressbarn 0.02% 0.97x
White House Black Market 0.03% 0.91x
Eddie Bauer 0.01% 0.90x
American Eagle Outfitters 0.03% 0.88x
Mens Wearhouse 0.04% 0.87x
Old Navy 0.05% 0.86x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.27% 61.04x
sportsmanswarehouse.com 5.90% 57.97x
pewpewtactical.com 3.75% 56.55x
cheaperthandirt.com 13.86% 55.85x
bowhuntingmag.com 1.79% 55.28x
rifleshootermag.com 3.12% 54.04x
bowhunter.com 1.23% 53.90x
shootersforum.com 2.99% 53.70x
brownells.com 2.88% 53.54x
glock.com 3.17% 53.44x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.19% 34.67x
Survival Guides 0.43% 29.29x
Home Improvement Contractor 1.40% 29.29x
Hunting 17.24% 27.84x
Gun Enthusiast - Rifles & Ammo 21.30% 27.82x
Fishing 9.16% 26.45x
Discount Shopping 3.49% 25.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.83% 24.96x
Sports - Skiing, Snowboarding 0.03% 24.45x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.51% 22.87x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male