Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 2.4 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 58.57% 43.60x
Work Boots & Safety Footwear Shoppers 50.46% 34.01x
Meat Smokers Receipe Researchers 36.90% 32.82x
Outdoors Enthusiasts 52.67% 30.77x
Off the Grid Living Enthusiasts 36.35% 28.98x
Marines 30.76% 28.90x
Craft Spirits Enthusiasts 29.72% 28.38x
Subaru Vehicle Shoppers 31.51% 27.97x
Car Buyers 35.65% 27.87x
Beard Care Researchers 29.01% 27.53x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.43x
Maurices 0.05% 1.32x
Talbots 0.02% 1.24x
Mens Wearhouse 0.03% 1.07x
Jos A. Bank Clothiers 0.02% 0.97x
Express 0.02% 0.97x
American Eagle Outfitters 0.02% 0.95x
Gap 0.02% 0.94x
White House Black Market 0.02% 0.93x
LOFT 0.02% 0.91x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is impactguns.com.

Website Composition Index
impactguns.com 2.38% 65.05x
shootingtimes.com 1.07% 64.55x
gunbroker.com 7.88% 64.55x
shotgunworld.com 1.91% 64.22x
qdma.com 1.26% 63.94x
huntingnet.com 4.32% 60.71x
gameandfishmag.com 1.55% 59.03x
sniperforums.com 1.32% 58.58x
gunandgame.com 1.58% 57.78x
crossbownation.com 1.99% 57.29x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.10% 37.15x
Gun Enthusiast - Rifles & Ammo 11.67% 36.16x
Hunting 11.40% 35.39x
Fishing 5.80% 29.76x
Gun Enthusiast - Hunting & Self Defense 16.68% 29.57x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.58% 29.14x
Airsoft & Paintball Equipment 0.10% 28.11x
Yard Structures 0.06% 27.74x
Police Gear 0.55% 26.75x
Sports - Golf, Hunting, Fishing 0.10% 26.28x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male