Dstillery Audiences

GETTING OFF THE GRID TRAVELERS

Audience Size: 2.5 Million Devices

Explore the Getting Off the Grid Travelers Audience

Below you'll find more information about the Getting Off the Grid Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Getting Off the Grid Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Getting Off the Grid Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Getting Off the Grid Travelers audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 61.89% 49.80x
Work Boots & Safety Footwear Shoppers 55.06% 41.43x
Outdoors Enthusiasts 56.24% 37.09x
Marines 36.86% 35.38x
Off the Grid Living Enthusiasts 42.03% 35.17x
Meat Smokers Receipe Researchers 39.22% 34.38x
Xtreme Sports Fans 47.96% 34.27x
Jeep Vehicle Shoppers 44.50% 33.83x
Car Buyers 38.48% 33.73x
Power Tools Shoppers 44.90% 33.42x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Interest attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Getting Off the Grid Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Getting Off the Grid Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.49x
Maurices 0.02% 1.27x
White House Black Market 0.01% 1.19x
Banana Republic 0.01% 1.17x
Chicos 0.01% 1.03x
American Eagle Outfitters 0.01% 1.03x
Old Navy 0.02% 0.94x
Buckle 0.01% 0.94x
Journeys 0.02% 0.88x
Aeropostale 0.01% 0.88x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Location attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Getting Off the Grid Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Getting Off the Grid Travelers audience is americanhunter.org.

Website Composition Index
americanhunter.org 2.24% 70.17x
gunmagwarehouse.com 1.54% 69.96x
cheaperthandirt.com 2.12% 69.91x
grabagun.com 1.57% 68.87x
gunsandammo.com 2.08% 68.54x
mossberg.com 1.00% 68.52x
remington.com 2.13% 67.49x
americanrifleman.org 2.73% 67.22x
thebiggamehuntingblog.com 2.13% 66.87x
recoilweb.com 1.75% 66.11x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Web attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Getting Off the Grid Travelers audience is Hunting.

Content Affinity Composition Index
Hunting 14.57% 37.48x
Gun Enthusiast - Rifles & Ammo 19.65% 36.08x
Police Gear 2.03% 34.90x
Fishing 6.68% 32.55x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.96% 31.70x
Construction Apparel 0.39% 30.22x
Airsoft & Paintball Equipment 0.29% 30.15x
Gun Enthusiast - Hunting & Self Defense 25.44% 29.94x
Hobby Drones & Remote-Controlled Cars 0.35% 28.90x
Garden Power Equipment 5.13% 28.50x
Composition Percentage: The overlap percentage between the Getting Off the Grid Travelers audience and the Content Affinity attribute.
Index: A comparison of the Getting Off the Grid Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Getting Off the Grid Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male