Explore the Gift Card Researchers Audience
Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gift Card Researchers audience.
INTERESTS
The Gift Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Card Researchers audience is Sale Seekers.
| Interest | Composition | Index |
| Sale Seekers | 38.23% | 38.35x |
| Orlando Activities Researchers | 30.70% | 37.66x |
| Misc-Deal Seekers or Coupon Shoppers | 34.13% | 37.43x |
| Bargain Shopping Researchers | 32.76% | 35.96x |
| Costco Deal Blog Readers | 34.74% | 34.50x |
| Career Focused Individuals | 31.19% | 33.68x |
| Online Home Decor Shoppers | 29.72% | 33.08x |
| Coupon Researchers | 34.41% | 32.68x |
| Tech-Savvy Moms | 31.13% | 32.64x |
| Home Custom Bedroom Decorators | 24.00% | 32.15x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.46x |
| Lane Bryant | 0.03% | 1.44x |
| Express | 0.03% | 1.43x |
| Eddie Bauer | 0.01% | 1.36x |
| J. Crew | 0.01% | 1.34x |
| Dressbarn | 0.02% | 1.34x |
| Hollister | 0.02% | 1.31x |
| Zumiez | 0.02% | 1.31x |
| Old Navy | 0.04% | 1.25x |
| Gap | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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WEBSITES
The Gift Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Card Researchers audience is dollartree.com.
| Website | Composition | Index |
| dollartree.com | 1.49% | 38.74x |
| kidshealth.org | 1.03% | 37.61x |
| bestblackfriday.com | 4.26% | 33.70x |
| theodysseyonline.com | 2.49% | 32.59x |
| answers.yahoo.com | 8.00% | 32.47x |
| nerdwallet.com | 2.68% | 32.24x |
| money.com | 1.06% | 31.53x |
| instructables.com | 3.30% | 31.37x |
| cvs.com | 6.94% | 30.90x |
| barnesandnoble.com | 4.14% | 30.83x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.11% | 30.83x |
| Mobile Phone Networks | 0.17% | 27.36x |
| Online Media Converters | 0.07% | 26.15x |
| Party Suppliers | 0.10% | 25.63x |
| Chef & Restaurant Resources | 0.05% | 21.48x |
| Toys Shopping | 0.37% | 21.34x |
| Vitamin Shoppers | 0.07% | 20.55x |
| Illinois | 0.06% | 20.47x |
| Smart Travel | 2.06% | 20.38x |
| Canada Shopping - General Commerce | 0.19% | 20.10x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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