GIFT CARD RESEARCHERS

Audience Size: 982.1 Thousand Devices

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Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 982.1 thousand unique devices whose actions qualify for the Gift Card Researchers audience.

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Costco Deal Blog Readers.

Interest	Composition	Index
Costco Deal Blog Readers	19.46%	32.22x
Orlando Activities Researchers	8.03%	29.78x
Essential Oils Enthusiasts	1.06%	29.05x
Gift Givers	27.67%	28.41x
Executive Travelers	15.11%	28.06x
Deal and Discount Aggregator Researchers	30.26%	27.66x
Bargain Shopping Researchers	13.28%	27.17x
Career Focused Individuals	14.68%	26.96x
Wellness Enthusiasts	14.13%	26.64x
Misc-Deal Seekers or Coupon Shoppers	25.10%	26.26x

Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.

Index: A comparison of the Gift Card Researchers audience to the internet population.

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.39x
Urban Outfitters	0.01%	1.15x
Banana Republic	0.01%	1.12x
Carhartt	0.12%	1.11x
Express	0.01%	1.10x
Old Navy	0.02%	1.09x
Journeys	0.02%	1.07x
Aeropostale	0.01%	1.06x
Zumiez	0.02%	1.04x
LOFT	0.01%	1.02x

Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.

Index: A comparison of the Gift Card Researchers audience to the internet population.

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is ratehub.ca.

Website	Composition	Index
ratehub.ca	1.05%	30.06x
thebalanceeveryday.com	2.08%	29.88x
canadapost.ca	1.17%	29.74x
rather-be-shopping.com	3.52%	27.67x
firstquarterfinance.com	12.23%	26.22x
disboards.com	2.00%	25.70x
gamestop.com	1.72%	25.64x
retailmenot.ca	2.03%	25.48x
techbargains.com	1.17%	25.17x
redfin.ca	1.41%	23.99x

Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.

Index: A comparison of the Gift Card Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Smart Travel.

Content Affinity	Composition	Index
Smart Travel	1.81%	24.76x
Mining & Natural Resources	0.12%	20.01x
Electronic Accessories	3.25%	19.73x
European Museums, Restaurants & Events	0.14%	18.62x
Canada Shopping - Kitchenware	0.27%	18.00x
Beauty & Cosmetics	0.31%	17.63x
Promo Codes	0.45%	17.18x
Canadian Universities	0.12%	16.13x
Healthy Eating Researchers	0.08%	16.11x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.14%	15.60x

Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.

Index: A comparison of the Gift Card Researchers audience to the internet population.

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female