Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 38.23% 38.35x
Orlando Activities Researchers 30.70% 37.66x
Misc-Deal Seekers or Coupon Shoppers 34.13% 37.43x
Bargain Shopping Researchers 32.76% 35.96x
Costco Deal Blog Readers 34.74% 34.50x
Career Focused Individuals 31.19% 33.68x
Online Home Decor Shoppers 29.72% 33.08x
Coupon Researchers 34.41% 32.68x
Tech-Savvy Moms 31.13% 32.64x
Home Custom Bedroom Decorators 24.00% 32.15x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.46x
Lane Bryant 0.03% 1.44x
Express 0.03% 1.43x
Eddie Bauer 0.01% 1.36x
J. Crew 0.01% 1.34x
Dressbarn 0.02% 1.34x
Hollister 0.02% 1.31x
Zumiez 0.02% 1.31x
Old Navy 0.04% 1.25x
Gap 0.02% 1.25x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is dollartree.com.

Website Composition Index
dollartree.com 1.49% 38.74x
kidshealth.org 1.03% 37.61x
bestblackfriday.com 4.26% 33.70x
theodysseyonline.com 2.49% 32.59x
answers.yahoo.com 8.00% 32.47x
nerdwallet.com 2.68% 32.24x
money.com 1.06% 31.53x
instructables.com 3.30% 31.37x
cvs.com 6.94% 30.90x
barnesandnoble.com 4.14% 30.83x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.11% 30.83x
Mobile Phone Networks 0.17% 27.36x
Online Media Converters 0.07% 26.15x
Party Suppliers 0.10% 25.63x
Chef & Restaurant Resources 0.05% 21.48x
Toys Shopping 0.37% 21.34x
Vitamin Shoppers 0.07% 20.55x
Illinois 0.06% 20.47x
Smart Travel 2.06% 20.38x
Canada Shopping - General Commerce 0.19% 20.10x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female