Explore the Gift Card Researchers Audience
Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gift Card Researchers audience.
INTERESTS
The Gift Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 55.12% | 40.50x |
| Bargain Shopping Researchers | 53.31% | 37.27x |
| Home Custom Bedroom Decorators | 47.40% | 36.36x |
| Custom Home Lighting Shoppers | 47.40% | 36.36x |
| Misc-Deal Seekers or Coupon Shoppers | 51.19% | 35.83x |
| Nashville Activity Researchers | 46.46% | 34.89x |
| Gift Givers | 54.11% | 34.80x |
| Sale Seekers | 48.62% | 34.09x |
| Online Home Decor Shoppers | 46.04% | 32.99x |
| Texas Activity Researchers | 44.80% | 32.99x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Curious about what else the Gift Card Researchers audience is interested in?
Sign Up
APPAREL RETAILERS
The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.47x |
| Carhartt | 0.12% | 1.06x |
| Mens Wearhouse | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Want to find more of the Gift Card Researchers audience in the real world?
Sign Up
WEBSITES
The Gift Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 6.22% | 44.67x |
| xojane.com | 1.36% | 39.40x |
| valuepenguin.com | 6.12% | 34.00x |
| gurl.com | 1.68% | 33.92x |
| theidleman.com | 1.13% | 33.40x |
| homemetry.com | 1.39% | 32.27x |
| petful.com | 1.24% | 31.70x |
| ripoffreport.com | 1.30% | 30.69x |
| fitpregnancy.com | 1.64% | 30.55x |
| osxdaily.com | 1.23% | 30.24x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Want to see more of the websites the Gift Card Researchers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.07% | 25.59x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 23.14x |
| Food Cluster | 1.92% | 21.71x |
| Dermatology | 1.99% | 20.82x |
| Reproductive Health | 1.67% | 20.82x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.13% | 20.75x |
| Mobile Phone Networks | 2.41% | 20.31x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.13% | 20.10x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 19.94x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.72% | 19.86x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Want to see more of the Content Affinities the Gift Card Researchers audience visits?
Sign Up
DEMOGRAPHICS
The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Gift Card Researchers audience?
Sign Up