Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 53.47% 41.40x
Bargain Shopping Researchers 51.09% 38.82x
Home Custom Bedroom Decorators 44.21% 37.35x
Custom Home Lighting Shoppers 44.21% 37.35x
Misc-Deal Seekers or Coupon Shoppers 50.40% 36.53x
Sale Seekers 47.81% 35.65x
Nashville Activity Researchers 43.94% 35.15x
Gift Givers 53.41% 34.69x
Online Home Decor Shoppers 45.64% 33.80x
Heartburn Sufferers 43.63% 33.41x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.55x
Old Navy 0.02% 1.19x
Maurices 0.02% 1.18x
Carhartt 0.17% 1.13x
Journeys 0.01% 1.12x
The Childrens Place 0.01% 1.11x
Mens Wearhouse 0.01% 1.07x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 4.36% 48.47x
valuepenguin.com 4.40% 36.99x
giftcards.com 1.25% 34.22x
fitpregnancy.com 1.08% 33.42x
doctorslounge.com 1.50% 31.97x
plushcare.com 1.44% 31.62x
tillys.com 1.29% 31.54x
containerstore.com 2.90% 31.32x
kirklands.com 1.93% 30.18x
veruta.com 1.58% 30.15x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.06% 30.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 25.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 23.95x
Food Cluster 1.36% 22.73x
Teaching Abroad 0.12% 21.90x
Mobile Phone Networks 1.99% 21.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 21.36x
Reproductive Health 1.21% 21.20x
Job Interview Process 0.67% 20.93x
Party Suppliers 4.90% 20.07x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female