
Explore the Gift Card Researchers Audience
Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 982.1 thousand unique devices whose actions qualify for the Gift Card Researchers audience.

INTERESTS
The Gift Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Card Researchers audience is Costco Deal Blog Readers.
Interest | Composition | Index |
Costco Deal Blog Readers | 19.46% | 32.22x |
Orlando Activities Researchers | 8.03% | 29.78x |
Essential Oils Enthusiasts | 1.06% | 29.05x |
Gift Givers | 27.67% | 28.41x |
Executive Travelers | 15.11% | 28.06x |
Deal and Discount Aggregator Researchers | 30.26% | 27.66x |
Bargain Shopping Researchers | 13.28% | 27.17x |
Career Focused Individuals | 14.68% | 26.96x |
Wellness Enthusiasts | 14.13% | 26.64x |
Misc-Deal Seekers or Coupon Shoppers | 25.10% | 26.26x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Eddie Bauer.
Location | Composition | Index |
Eddie Bauer | 0.01% | 1.39x |
Urban Outfitters | 0.01% | 1.15x |
Banana Republic | 0.01% | 1.12x |
Carhartt | 0.12% | 1.11x |
Express | 0.01% | 1.10x |
Old Navy | 0.02% | 1.09x |
Journeys | 0.02% | 1.07x |
Aeropostale | 0.01% | 1.06x |
Zumiez | 0.02% | 1.04x |
LOFT | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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WEBSITES
The Gift Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Card Researchers audience is ratehub.ca.
Website | Composition | Index |
ratehub.ca | 1.05% | 30.06x |
thebalanceeveryday.com | 2.08% | 29.88x |
canadapost.ca | 1.17% | 29.74x |
rather-be-shopping.com | 3.52% | 27.67x |
firstquarterfinance.com | 12.23% | 26.22x |
disboards.com | 2.00% | 25.70x |
gamestop.com | 1.72% | 25.64x |
retailmenot.ca | 2.03% | 25.48x |
techbargains.com | 1.17% | 25.17x |
redfin.ca | 1.41% | 23.99x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Smart Travel.
Content Affinity | Composition | Index |
Smart Travel | 1.81% | 24.76x |
Mining & Natural Resources | 0.12% | 20.01x |
Electronic Accessories | 3.25% | 19.73x |
European Museums, Restaurants & Events | 0.14% | 18.62x |
Canada Shopping - Kitchenware | 0.27% | 18.00x |
Beauty & Cosmetics | 0.31% | 17.63x |
Promo Codes | 0.45% | 17.18x |
Canadian Universities | 0.12% | 16.13x |
Healthy Eating Researchers | 0.08% | 16.11x |
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.14% | 15.60x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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