Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 5.2 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 55.13% 29.59x
Bargain Shopping Researchers 51.88% 28.19x
Misc-Deal Seekers or Coupon Shoppers 52.91% 26.71x
Gift Givers 55.22% 26.51x
Home Custom Bedroom Decorators 52.28% 26.19x
Custom Home Lighting Shoppers 52.25% 26.18x
Nashville Activity Researchers 49.74% 25.98x
Texas Activity Researchers 47.21% 25.51x
Heartburn Sufferers 45.36% 24.79x
Sale Seekers 53.62% 24.77x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.26x
Ann Taylor 0.01% 1.23x
Chicos 0.04% 1.22x
Dressbarn 0.03% 1.21x
Free People 0.02% 1.20x
H&M 0.05% 1.20x
REI 0.01% 1.19x
White House Black Market 0.05% 1.17x
Uniqlo 0.01% 1.16x
Forever 21 0.04% 1.15x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 6.29% 34.21x
xojane.com 1.61% 31.21x
acne.org 1.11% 28.94x
toysrus.com 1.97% 28.58x
theidleman.com 1.30% 27.10x
gurl.com 2.10% 27.09x
homemetry.com 2.03% 27.00x
valuepenguin.com 5.69% 26.29x
petful.com 1.31% 26.28x
ripoffreport.com 1.89% 25.80x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 18.03x
Consumer Rewards 0.17% 16.53x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 16.17x
Content Streamers & Downloaders 0.03% 15.90x
Reproductive Health 1.78% 15.45x
Survey Websites 0.05% 15.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 15.20x
Dermatology 2.25% 14.84x
Food Cluster 1.97% 14.80x
As Seen On TV Products 0.04% 14.60x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female