Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 55.12% 40.50x
Bargain Shopping Researchers 53.31% 37.27x
Home Custom Bedroom Decorators 47.40% 36.36x
Custom Home Lighting Shoppers 47.40% 36.36x
Misc-Deal Seekers or Coupon Shoppers 51.19% 35.83x
Nashville Activity Researchers 46.46% 34.89x
Gift Givers 54.11% 34.80x
Sale Seekers 48.62% 34.09x
Online Home Decor Shoppers 46.04% 32.99x
Texas Activity Researchers 44.80% 32.99x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.47x
Carhartt 0.12% 1.06x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 6.22% 44.67x
xojane.com 1.36% 39.40x
valuepenguin.com 6.12% 34.00x
gurl.com 1.68% 33.92x
theidleman.com 1.13% 33.40x
homemetry.com 1.39% 32.27x
petful.com 1.24% 31.70x
ripoffreport.com 1.30% 30.69x
fitpregnancy.com 1.64% 30.55x
osxdaily.com 1.23% 30.24x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.07% 25.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 23.14x
Food Cluster 1.92% 21.71x
Dermatology 1.99% 20.82x
Reproductive Health 1.67% 20.82x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 20.75x
Mobile Phone Networks 2.41% 20.31x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 20.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 19.94x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.72% 19.86x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female