Explore the Gift Card Researchers Audience
Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 491.4 thousand unique devices whose actions qualify for the Gift Card Researchers audience.
INTERESTS
The Gift Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Card Researchers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 28.96% | 49.60x |
| Costco Deal Blog Readers | 12.74% | 47.38x |
| Wellness Enthusiasts | 10.14% | 46.32x |
| Executive Travelers | 8.25% | 41.84x |
| Online Grammar Tool Users | 9.49% | 37.57x |
| Orthodontics Researchers | 16.85% | 36.61x |
| Misc-Deal Seekers or Coupon Shoppers | 18.02% | 36.08x |
| Work Comes First Travelers | 3.79% | 35.58x |
| Deal and Discount Aggregator Researchers | 24.55% | 35.01x |
| Sleep Researchers | 19.92% | 34.37x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.75x |
| White House Black Market | 0.01% | 2.50x |
| Gap | 0.01% | 2.39x |
| The Childrens Place | 0.01% | 2.28x |
| Buckle | 0.02% | 2.26x |
| Victoria's Secret | 0.01% | 2.24x |
| Old Navy | 0.02% | 1.94x |
| H&M | 0.02% | 1.91x |
| Mens Wearhouse | 0.02% | 1.91x |
| Maurices | 0.04% | 1.56x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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WEBSITES
The Gift Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Card Researchers audience is ratehub.ca.
| Website | Composition | Index |
| ratehub.ca | 1.25% | 84.22x |
| retailmenot.ca | 3.01% | 80.05x |
| canadapost.ca | 1.37% | 78.65x |
| maplemoney.com | 1.22% | 52.43x |
| redfin.ca | 1.68% | 51.29x |
| parenting.com | 1.22% | 47.95x |
| istheservicedowncanada.com | 1.31% | 45.26x |
| firstquarterfinance.com | 10.71% | 44.16x |
| chowhound.com | 4.04% | 43.11x |
| thechronicleherald.ca | 1.47% | 43.03x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 0.45% | 43.29x |
| Dental Health | 0.34% | 32.90x |
| Canada Consumer Product Cluster | 1.15% | 29.67x |
| Canada Culture and Tourism | 5.02% | 27.38x |
| Smart Travel | 1.15% | 26.43x |
| Canada Tax and Finance Research Cluster | 0.70% | 25.03x |
| Electronic Accessories | 2.64% | 22.70x |
| Cakes & Sweets | 0.34% | 22.20x |
| Canadian Lifestyle | 1.96% | 19.08x |
| Canada Business Cluster | 3.50% | 18.65x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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