Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 1.6 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.04% 45.88x
Sale Seekers 42.64% 43.92x
Bargain Shopping Researchers 39.11% 43.28x
Misc-Deal Seekers or Coupon Shoppers 40.72% 43.09x
Online Home Decor Shoppers 34.50% 39.98x
Career Focused Individuals 35.53% 39.08x
Custom Home Lighting Shoppers 29.67% 38.95x
Home Custom Bedroom Decorators 29.67% 38.95x
Coupon Researchers 39.50% 38.59x
Costco Deal Blog Readers 38.76% 38.10x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.87x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is shutterfly.com.

Website Composition Index
shutterfly.com 1.68% 42.10x
moneytalksnews.com 1.14% 40.52x
starbucks.com 1.33% 40.37x
easeus.com 1.17% 40.09x
extendoffice.com 1.16% 39.78x
wondershare.com 1.69% 39.78x
computerhope.com 1.29% 39.02x
fitsmallbusiness.com 1.34% 38.96x
nerdwallet.com 7.98% 38.21x
bk.com 2.66% 38.08x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.46% 31.07x
Custom Gifts 0.36% 29.96x
Online Media Converters 0.26% 28.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 28.06x
Party Suppliers 0.64% 27.85x
Illinois 0.35% 26.48x
Smart Travel 2.75% 25.92x
Cub & Girl Scouts 0.14% 25.17x
Food Cluster 0.16% 25.00x
Disease Cluster 0.26% 24.28x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female