Explore the Gift Card Researchers Audience
Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Gift Card Researchers audience.
INTERESTS
The Gift Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 48.78% | 37.79x |
| Bargain Shopping Researchers | 46.55% | 35.34x |
| Gift Givers | 44.36% | 34.96x |
| Misc-Deal Seekers or Coupon Shoppers | 46.38% | 34.04x |
| Sale Seekers | 49.32% | 32.72x |
| Custom Home Lighting Shoppers | 42.79% | 32.55x |
| Home Custom Bedroom Decorators | 42.79% | 32.55x |
| Wellness Enthusiasts | 44.89% | 32.31x |
| Online Home Decor Shoppers | 42.81% | 31.60x |
| Nashville Activity Researchers | 40.42% | 31.52x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.49x |
| Lane Bryant | 0.01% | 1.48x |
| Dressbarn | 0.01% | 1.44x |
| Zumiez | 0.01% | 1.38x |
| Mens Wearhouse | 0.02% | 1.38x |
| American Eagle Outfitters | 0.01% | 1.38x |
| Banana Republic | 0.01% | 1.37x |
| Jos A. Bank Clothiers | 0.01% | 1.33x |
| LOFT | 0.01% | 1.22x |
| Chicos | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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WEBSITES
The Gift Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 1.87% | 49.33x |
| valuepenguin.com | 2.02% | 38.48x |
| sephora.com | 1.41% | 33.01x |
| containerstore.com | 1.26% | 32.82x |
| southwestaircommunity.com | 1.30% | 32.81x |
| mysubscriptionaddiction.com | 1.96% | 32.60x |
| gazelle.com | 1.31% | 32.57x |
| drugabuse.com | 1.02% | 31.95x |
| rothira.com | 1.23% | 31.76x |
| welltrainedmind.com | 1.26% | 31.38x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.05% | 19.60x |
| Mobile Phone Networks | 1.14% | 19.17x |
| Party Suppliers | 2.67% | 18.59x |
| Food Cluster | 0.61% | 18.45x |
| Promo Codes | 3.57% | 18.23x |
| Finance & Accounting Cluster | 15.42% | 17.81x |
| Custom Gifts | 1.23% | 17.54x |
| Cheerleading | 0.27% | 17.54x |
| Instagram Management | 0.07% | 17.15x |
| Job Interview Process | 0.35% | 17.05x |
Composition Percentage:
The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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