Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 48.78% 37.79x
Bargain Shopping Researchers 46.55% 35.34x
Gift Givers 44.36% 34.96x
Misc-Deal Seekers or Coupon Shoppers 46.38% 34.04x
Sale Seekers 49.32% 32.72x
Custom Home Lighting Shoppers 42.79% 32.55x
Home Custom Bedroom Decorators 42.79% 32.55x
Wellness Enthusiasts 44.89% 32.31x
Online Home Decor Shoppers 42.81% 31.60x
Nashville Activity Researchers 40.42% 31.52x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.49x
Lane Bryant 0.01% 1.48x
Dressbarn 0.01% 1.44x
Zumiez 0.01% 1.38x
Mens Wearhouse 0.02% 1.38x
American Eagle Outfitters 0.01% 1.38x
Banana Republic 0.01% 1.37x
Jos A. Bank Clothiers 0.01% 1.33x
LOFT 0.01% 1.22x
Chicos 0.01% 1.21x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 1.87% 49.33x
valuepenguin.com 2.02% 38.48x
sephora.com 1.41% 33.01x
containerstore.com 1.26% 32.82x
southwestaircommunity.com 1.30% 32.81x
mysubscriptionaddiction.com 1.96% 32.60x
gazelle.com 1.31% 32.57x
drugabuse.com 1.02% 31.95x
rothira.com 1.23% 31.76x
welltrainedmind.com 1.26% 31.38x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.05% 19.60x
Mobile Phone Networks 1.14% 19.17x
Party Suppliers 2.67% 18.59x
Food Cluster 0.61% 18.45x
Promo Codes 3.57% 18.23x
Finance & Accounting Cluster 15.42% 17.81x
Custom Gifts 1.23% 17.54x
Cheerleading 0.27% 17.54x
Instagram Management 0.07% 17.15x
Job Interview Process 0.35% 17.05x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female