Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 41.46% 44.93x
Sale Seekers 43.81% 42.60x
Bargain Shopping Researchers 42.60% 42.00x
Misc-Deal Seekers or Coupon Shoppers 42.79% 40.79x
Home Custom Bedroom Decorators 33.99% 38.87x
Custom Home Lighting Shoppers 33.99% 38.87x
Online Home Decor Shoppers 37.45% 38.51x
Wellness Enthusiasts 40.00% 38.00x
Career Focused Individuals 39.05% 37.81x
Gift Givers 48.19% 37.10x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.11x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is mysubscriptionaddiction.com.

Website Composition Index
mysubscriptionaddiction.com 1.02% 47.82x
undercovertourist.com 1.68% 45.37x
meredith.com 1.83% 42.73x
moneytalksnews.com 2.06% 41.64x
shutterfly.com 2.95% 41.61x
dollartree.com 7.10% 41.27x
sleep.org 1.10% 41.19x
nerdwallet.com 14.47% 40.94x
spoonuniversity.com 1.94% 40.80x
riteaid.com 2.24% 40.75x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 36.13x
Memes & Comedy 0.09% 32.04x
Custom Gifts 0.57% 28.96x
Mobile Phone Networks 0.65% 28.53x
Hipster Clothing 0.10% 28.53x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.22% 28.04x
Cheerleading 0.13% 27.87x
Party Suppliers 1.17% 27.38x
Alternative Movie Streaming 0.09% 27.24x
Phone & Computer Game Downloaders 0.32% 25.81x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female