Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 491.4 Thousand Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 491.4 thousand unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 28.96% 49.60x
Costco Deal Blog Readers 12.74% 47.38x
Wellness Enthusiasts 10.14% 46.32x
Executive Travelers 8.25% 41.84x
Online Grammar Tool Users 9.49% 37.57x
Orthodontics Researchers 16.85% 36.61x
Misc-Deal Seekers or Coupon Shoppers 18.02% 36.08x
Work Comes First Travelers 3.79% 35.58x
Deal and Discount Aggregator Researchers 24.55% 35.01x
Sleep Researchers 19.92% 34.37x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.75x
White House Black Market 0.01% 2.50x
Gap 0.01% 2.39x
The Childrens Place 0.01% 2.28x
Buckle 0.02% 2.26x
Victoria's Secret 0.01% 2.24x
Old Navy 0.02% 1.94x
H&M 0.02% 1.91x
Mens Wearhouse 0.02% 1.91x
Maurices 0.04% 1.56x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is ratehub.ca.

Website Composition Index
ratehub.ca 1.25% 84.22x
retailmenot.ca 3.01% 80.05x
canadapost.ca 1.37% 78.65x
maplemoney.com 1.22% 52.43x
redfin.ca 1.68% 51.29x
parenting.com 1.22% 47.95x
istheservicedowncanada.com 1.31% 45.26x
firstquarterfinance.com 10.71% 44.16x
chowhound.com 4.04% 43.11x
thechronicleherald.ca 1.47% 43.03x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.45% 43.29x
Dental Health 0.34% 32.90x
Canada Consumer Product Cluster 1.15% 29.67x
Canada Culture and Tourism 5.02% 27.38x
Smart Travel 1.15% 26.43x
Canada Tax and Finance Research Cluster 0.70% 25.03x
Electronic Accessories 2.64% 22.70x
Cakes & Sweets 0.34% 22.20x
Canadian Lifestyle 1.96% 19.08x
Canada Business Cluster 3.50% 18.65x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female