Dstillery Audiences

GIFT CARD RESEARCHERS

Audience Size: 3 Million Devices

Explore the Gift Card Researchers Audience

Below you'll find more information about the Gift Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gift Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Card Researchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 35.62% 37.67x
Sale Seekers 41.51% 37.45x
Misc-Deal Seekers or Coupon Shoppers 40.72% 36.75x
Bargain Shopping Researchers 38.04% 35.75x
Costco Deal Blog Readers 38.57% 33.37x
Online Home Decor Shoppers 34.44% 33.35x
Career Focused Individuals 36.15% 32.64x
Coupon Researchers 39.28% 32.54x
Custom Home Lighting Shoppers 29.67% 32.18x
Home Custom Bedroom Decorators 29.67% 32.17x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Interest attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Card Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.70x
Banana Republic 0.02% 1.47x
Michael Kors 0.01% 1.40x
Jos A. Bank Clothiers 0.01% 1.35x
Gap 0.02% 1.35x
Victoria's Secret 0.03% 1.33x
LOFT 0.02% 1.29x
Express 0.02% 1.28x
American Eagle Outfitters 0.02% 1.26x
Gymboree 0.01% 1.25x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Location attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Card Researchers audience is shutterfly.com.

Website Composition Index
shutterfly.com 1.24% 41.87x
starbucks.com 1.07% 40.96x
verizonwireless.com 1.28% 39.41x
wondershare.com 1.23% 39.21x
dollartree.com 3.35% 38.64x
bk.com 1.94% 37.95x
weareteachers.com 1.05% 37.93x
kidshealth.org 2.93% 37.47x
babble.com 1.01% 37.09x
wegmans.com 1.13% 36.98x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Web attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Card Researchers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.25% 29.27x
Mobile Phone Networks 0.32% 28.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 27.80x
Online Media Converters 0.15% 26.72x
Vaping 0.24% 26.51x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 24.99x
Phone & Computer Game Downloaders 0.12% 24.49x
Party Suppliers 0.36% 24.32x
Illinois 0.21% 23.91x
Networking Marketing 0.10% 22.78x
Composition Percentage: The overlap percentage between the Gift Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gift Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female