Dstillery Audiences

GIFT GIVERS

Audience Size: 4.2 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 53.98% 31.96x
Orlando Activities Researchers 45.58% 31.84x
Bargain Shopping Researchers 43.42% 29.51x
Trendy Shoe Shoppers 45.73% 28.93x
Nashville Activity Researchers 40.96% 27.77x
Houston Activity Researchers 45.96% 27.26x
Misc-Deal Seekers or Coupon Shoppers 42.38% 27.21x
Wedding Content Readers 47.37% 26.86x
Big Box Shoppers 44.95% 26.51x
Foot Pain Sufferers 35.83% 26.22x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.43x
Bonobos 0.01% 1.31x
Dressbarn 0.04% 1.26x
Madewell 0.03% 1.24x
Jos A. Bank Clothiers 0.04% 1.18x
Tommy Bahama 0.01% 1.16x
Forever 21 0.05% 1.14x
Lululemon 0.04% 1.14x
Urban Outfitters 0.04% 1.13x
Coach 0.04% 1.10x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is creditcards.com.

Website Composition Index
creditcards.com 6.65% 32.71x
rue21.com 2.60% 30.22x
greeting-card-messages.com 1.51% 30.14x
xojane.com 1.75% 29.81x
pregnancy-info.net 1.45% 29.67x
firstresponse.com 1.06% 29.51x
giftcards.com 2.37% 29.11x
fitpregnancy.com 2.23% 28.74x
spirithalloween.com 1.13% 28.48x
gurl.com 2.49% 27.95x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 17.61x
Party Suppliers 7.91% 15.01x
Reproductive Health 1.94% 14.91x
Toys Shopping 3.63% 14.90x
Cheerleading 1.04% 14.89x
Consumer Rewards 0.17% 14.88x
As Seen On TV Products 0.05% 14.86x
Bridal Fashion 1.15% 14.59x
Survey Websites 0.05% 14.37x
Hair & Beauty 2.43% 14.01x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female