Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.
| Interest | Composition | Index |
| Gift Card Researchers | 52.98% | 42.01x |
| Orlando Activities Researchers | 45.99% | 40.78x |
| Trendy Shoe Shoppers | 45.34% | 37.89x |
| Bargain Shopping Researchers | 43.03% | 37.63x |
| Nashville Activity Researchers | 41.21% | 36.37x |
| Houston Activity Researchers | 44.89% | 35.15x |
| Wedding Content Readers | 45.20% | 34.67x |
| Home Custom Bedroom Decorators | 38.28% | 34.44x |
| Custom Home Lighting Shoppers | 38.31% | 34.43x |
| Misc-Deal Seekers or Coupon Shoppers | 41.98% | 34.41x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Zara.
| Location | Composition | Index |
| Zara | 0.02% | 1.33x |
| Tommy Bahama | 0.01% | 1.33x |
| Michael Kors | 0.04% | 1.27x |
| REI | 0.01% | 1.27x |
| The North Face | 0.01% | 1.27x |
| Kate Spade | 0.02% | 1.21x |
| Dressbarn | 0.03% | 1.20x |
| Mens Wearhouse | 0.06% | 1.18x |
| Gymboree | 0.04% | 1.18x |
| Express | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is morphebrushes.com.
| Website | Composition | Index |
| morphebrushes.com | 1.14% | 47.58x |
| katespade.com | 1.55% | 46.03x |
| rasmussen.edu | 1.52% | 44.87x |
| xojane.com | 2.91% | 43.44x |
| creditcards.com | 9.77% | 42.99x |
| spencersonline.com | 1.39% | 42.96x |
| coursehero.com | 2.12% | 42.18x |
| giftcards.com | 2.32% | 41.60x |
| inkhead.com | 1.33% | 41.58x |
| spirithalloween.com | 2.00% | 41.58x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.25% | 20.33x |
| Toys Shopping | 4.05% | 18.33x |
| Reproductive Health | 2.42% | 17.88x |
| Survey Websites | 0.07% | 17.45x |
| As Seen On TV Products | 0.06% | 17.04x |
| Consumer Rewards | 0.21% | 16.79x |
| Bridal Fashion | 1.37% | 16.70x |
| Party Suppliers | 8.93% | 16.57x |
| Cheerleading | 1.24% | 16.44x |
| Dermatology | 2.95% | 16.31x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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