Dstillery Audiences

GIFT GIVERS

Audience Size: 4 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 52.98% 42.01x
Orlando Activities Researchers 45.99% 40.78x
Trendy Shoe Shoppers 45.34% 37.89x
Bargain Shopping Researchers 43.03% 37.63x
Nashville Activity Researchers 41.21% 36.37x
Houston Activity Researchers 44.89% 35.15x
Wedding Content Readers 45.20% 34.67x
Home Custom Bedroom Decorators 38.28% 34.44x
Custom Home Lighting Shoppers 38.31% 34.43x
Misc-Deal Seekers or Coupon Shoppers 41.98% 34.41x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Zara.

Location Composition Index
Zara 0.02% 1.33x
Tommy Bahama 0.01% 1.33x
Michael Kors 0.04% 1.27x
REI 0.01% 1.27x
The North Face 0.01% 1.27x
Kate Spade 0.02% 1.21x
Dressbarn 0.03% 1.20x
Mens Wearhouse 0.06% 1.18x
Gymboree 0.04% 1.18x
Express 0.05% 1.16x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is morphebrushes.com.

Website Composition Index
morphebrushes.com 1.14% 47.58x
katespade.com 1.55% 46.03x
rasmussen.edu 1.52% 44.87x
xojane.com 2.91% 43.44x
creditcards.com 9.77% 42.99x
spencersonline.com 1.39% 42.96x
coursehero.com 2.12% 42.18x
giftcards.com 2.32% 41.60x
inkhead.com 1.33% 41.58x
spirithalloween.com 2.00% 41.58x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.25% 20.33x
Toys Shopping 4.05% 18.33x
Reproductive Health 2.42% 17.88x
Survey Websites 0.07% 17.45x
As Seen On TV Products 0.06% 17.04x
Consumer Rewards 0.21% 16.79x
Bridal Fashion 1.37% 16.70x
Party Suppliers 8.93% 16.57x
Cheerleading 1.24% 16.44x
Dermatology 2.95% 16.31x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female