Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 996.1 thousand unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 21.69% | 46.89x |
| Trendy Shoe Shoppers | 8.76% | 36.67x |
| Office Supply Shoppers | 17.35% | 36.66x |
| Orlando Activities Researchers | 2.82% | 36.01x |
| Holiday Gift Shoppers | 11.78% | 35.30x |
| Wedding Registrants | 22.61% | 34.21x |
| Involved Parents | 16.76% | 32.58x |
| Gift Card Researchers | 16.22% | 32.12x |
| Big Box Shoppers | 18.72% | 31.65x |
| Bargain Shopping Researchers | 7.85% | 31.60x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.53x |
| Lane Bryant | 0.01% | 1.49x |
| Victoria's Secret | 0.02% | 1.47x |
| Aeropostale | 0.02% | 1.39x |
| Maurices | 0.04% | 1.27x |
| Gymboree | 0.02% | 1.25x |
| LOFT | 0.01% | 1.17x |
| Journeys | 0.03% | 1.14x |
| H&M | 0.02% | 1.12x |
| Dressbarn | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is smartfundiy.com.
| Website | Composition | Index |
| smartfundiy.com | 1.09% | 65.06x |
| slader.com | 1.05% | 40.11x |
| greetingcardpoet.com | 2.12% | 38.34x |
| forum.purseblog.com | 2.35% | 36.24x |
| autobytel.com | 2.55% | 34.52x |
| weddingwire.com | 1.81% | 34.32x |
| weddingforward.com | 9.34% | 33.14x |
| partycity.com | 1.00% | 29.82x |
| firstquarterfinance.com | 8.00% | 25.64x |
| tonsofthanks.com | 1.24% | 24.02x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.18% | 25.63x |
| Wedding Planning | 9.18% | 18.20x |
| Parenting & Children's Activities | 0.15% | 12.32x |
| Quotes & Inspiration | 1.53% | 12.24x |
| Scrapbooking & Home Art Projects | 1.83% | 10.28x |
| Teen Hair | 0.43% | 9.62x |
| Party Planning & Invitations | 1.27% | 9.25x |
| Painting & Renovation | 0.16% | 9.00x |
| College Greek Life | 0.08% | 8.94x |
| Baby Names | 3.91% | 8.83x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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