Dstillery Audiences

GIFT GIVERS

Audience Size: 996.1 Thousand Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 996.1 thousand unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 21.69% 46.89x
Trendy Shoe Shoppers 8.76% 36.67x
Office Supply Shoppers 17.35% 36.66x
Orlando Activities Researchers 2.82% 36.01x
Holiday Gift Shoppers 11.78% 35.30x
Wedding Registrants 22.61% 34.21x
Involved Parents 16.76% 32.58x
Gift Card Researchers 16.22% 32.12x
Big Box Shoppers 18.72% 31.65x
Bargain Shopping Researchers 7.85% 31.60x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.53x
Lane Bryant 0.01% 1.49x
Victoria's Secret 0.02% 1.47x
Aeropostale 0.02% 1.39x
Maurices 0.04% 1.27x
Gymboree 0.02% 1.25x
LOFT 0.01% 1.17x
Journeys 0.03% 1.14x
H&M 0.02% 1.12x
Dressbarn 0.01% 1.10x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is smartfundiy.com.

Website Composition Index
smartfundiy.com 1.09% 65.06x
slader.com 1.05% 40.11x
greetingcardpoet.com 2.12% 38.34x
forum.purseblog.com 2.35% 36.24x
autobytel.com 2.55% 34.52x
weddingwire.com 1.81% 34.32x
weddingforward.com 9.34% 33.14x
partycity.com 1.00% 29.82x
firstquarterfinance.com 8.00% 25.64x
tonsofthanks.com 1.24% 24.02x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.18% 25.63x
Wedding Planning 9.18% 18.20x
Parenting & Children's Activities 0.15% 12.32x
Quotes & Inspiration 1.53% 12.24x
Scrapbooking & Home Art Projects 1.83% 10.28x
Teen Hair 0.43% 9.62x
Party Planning & Invitations 1.27% 9.25x
Painting & Renovation 0.16% 9.00x
College Greek Life 0.08% 8.94x
Baby Names 3.91% 8.83x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female