Dstillery Audiences

GIFT GIVERS

Audience Size: 3.6 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 50.63% 36.41x
Orlando Activities Researchers 43.72% 35.25x
Bargain Shopping Researchers 41.88% 32.70x
Trendy Shoe Shoppers 43.16% 31.66x
Nashville Activity Researchers 37.76% 30.68x
Misc-Deal Seekers or Coupon Shoppers 38.79% 30.13x
Wedding Content Readers 44.91% 29.94x
Online Home Decor Shoppers 39.28% 29.52x
Big Box Shoppers 45.55% 29.35x
Custom Home Lighting Shoppers 35.90% 28.89x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.20x
Old Navy 0.01% 1.19x
Carhartt 0.14% 1.16x
Journeys 0.01% 1.13x
The Childrens Place 0.01% 1.09x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is giftcards.com.

Website Composition Index
giftcards.com 2.13% 35.78x
gifts.com 1.95% 35.63x
creditcards.com 5.48% 35.27x
greeting-card-messages.com 1.25% 34.88x
rue21.com 2.01% 32.62x
pregnancy-info.net 1.24% 31.48x
xojane.com 1.24% 31.17x
fitpregnancy.com 1.84% 31.03x
gurl.com 1.70% 29.93x
tillys.com 1.98% 29.60x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.99% 22.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 20.87x
Party Suppliers 6.89% 20.07x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 19.06x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.57% 18.03x
Toys Shopping 2.44% 18.02x
Hair & Beauty 1.90% 17.92x
Home Printing 0.18% 17.27x
Southern California Cluster 0.31% 16.74x
Bridal Fashion 1.02% 16.63x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female