Dstillery Audiences

GIFT GIVERS

Audience Size: 631.7 Thousand Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 631.7 thousand unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 39.27% 77.25x
Gift Card Researchers 42.80% 76.70x
Bargain Shopping Researchers 41.67% 75.36x
Trendy Shoe Shoppers 42.55% 73.64x
Wedding Content Readers 45.71% 73.34x
Budget Grocery Shoppers 41.04% 71.55x
Hard Seltzer Aficionados 23.99% 71.39x
Apartment Furniture Shoppers 38.01% 70.82x
Online Home Decor Shoppers 36.24% 70.34x
Big Box Shoppers 45.33% 70.22x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Maurices.

Location Composition Index
Maurices 0.04% 4.57x
Mens Wearhouse 0.01% 1.95x
Aeropostale 0.01% 1.84x
Victoria's Secret 0.01% 1.56x
American Eagle Outfitters 0.01% 1.56x
The Childrens Place 0.01% 1.52x
Old Navy 0.01% 1.42x
Carhartt 0.08% 1.33x
Journeys 0.01% 1.28x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is shutterfly.com.

Website Composition Index
shutterfly.com 3.94% 54.79x
dollartree.com 7.17% 41.38x
dollskill.com 1.37% 38.42x
youngliving.com 1.55% 37.26x
babble.com 2.71% 37.11x
tbdress.com 1.89% 35.77x
familydollar.com 2.36% 35.44x
lovelywholesale.com 1.04% 35.17x
nyandcompany.com 2.34% 35.07x
mom365.com 1.13% 34.84x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 3.79% 32.27x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 3.66% 28.12x
New Parents 4.55% 26.62x
Child Development 2.40% 26.14x
Finance & Accounting Cluster 7.45% 25.66x
Parenting & Children's Activities 1.89% 23.98x
Memes & Comedy 0.06% 23.34x
Furniture Shopping 5.43% 23.12x
Smart Travel 2.02% 23.08x
Minnesota Community Business Cluster 1.52% 22.90x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female