Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 30.18% | 37.71x |
| Trendy Shoe Shoppers | 21.90% | 33.59x |
| Orlando Activities Researchers | 16.29% | 32.21x |
| Gift Card Researchers | 27.19% | 31.85x |
| Bargain Shopping Researchers | 21.17% | 31.47x |
| Involved Parents | 26.31% | 30.10x |
| Holiday Gift Shoppers | 19.99% | 29.44x |
| Online Home Decor Shoppers | 16.04% | 29.16x |
| Online Content Creators | 3.63% | 29.05x |
| Hard Seltzer Aficionados | 11.56% | 28.58x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.01% | 1.94x |
| Michael Kors | 0.02% | 1.26x |
| Gap | 0.03% | 1.24x |
| Dressbarn | 0.03% | 1.21x |
| J. Crew | 0.02% | 1.21x |
| Old Navy | 0.06% | 1.20x |
| Eddie Bauer | 0.01% | 1.18x |
| H&M | 0.02% | 1.18x |
| Zumiez | 0.03% | 1.18x |
| Coach | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is smartfundiy.com.
| Website | Composition | Index |
| smartfundiy.com | 1.31% | 44.48x |
| greetingcardpoet.com | 2.31% | 31.14x |
| forum.purseblog.com | 3.00% | 31.12x |
| partycity.com | 6.75% | 27.82x |
| weddingforward.com | 6.13% | 27.69x |
| lifehacks.io | 1.05% | 23.73x |
| slader.com | 2.78% | 23.15x |
| apracticalwedding.com | 1.32% | 23.09x |
| fabulousafter40.com | 1.15% | 22.36x |
| toysrus.com | 1.07% | 22.02x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.20% | 17.30x |
| Wedding Planning | 9.80% | 15.52x |
| Party Planning & Invitations | 4.02% | 13.81x |
| Jokes & Riddles | 0.05% | 13.53x |
| Roleplay & Fantasy Games | 0.05% | 13.50x |
| Dermatology | 0.04% | 12.83x |
| Parenting & Children's Activities | 0.28% | 12.74x |
| Children's Health | 0.26% | 12.25x |
| Toys Shopping | 0.05% | 11.84x |
| Teen Hair | 0.83% | 11.31x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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