Dstillery Audiences

GIFT GIVERS

Audience Size: 3.1 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 42.74% 29.77x
Trendy Shoe Shoppers 42.94% 27.20x
Houston Activity Researchers 38.11% 26.21x
Bargain Shopping Researchers 37.68% 26.07x
Nashville Activity Researchers 38.37% 25.93x
Texas Activity Researchers 33.29% 25.33x
Home Custom Bedroom Decorators 33.99% 24.41x
Custom Home Lighting Shoppers 33.99% 24.41x
Photo Memory Makers 44.01% 24.32x
Misc-Deal Seekers or Coupon Shoppers 34.77% 24.17x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.45x
Everlane 0.01% 1.44x
Madewell 0.03% 1.38x
The North Face 0.03% 1.37x
LOFT 0.07% 1.36x
Uniqlo 0.02% 1.35x
Zara 0.04% 1.32x
Michael Kors 0.03% 1.32x
Kate Spade 0.02% 1.30x
Free People 0.03% 1.30x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is raise.com.

Website Composition Index
raise.com 1.02% 66.08x
giftcards.com 3.35% 50.68x
greeting-card-messages.com 3.33% 45.40x
elfcosmetics.com 1.40% 43.62x
gifts.com 1.63% 42.34x
mommypoppins.com 1.55% 40.38x
learnvest.com 1.18% 40.31x
charlotterusse.com 2.95% 40.10x
faveable.com 1.17% 39.10x
save-on-crafts.com 2.18% 37.11x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.13% 17.35x
Washington D.C. Hotels 0.04% 17.25x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.63% 16.46x
Costumes 1.28% 16.00x
Assorted Topics (Television, Origami, Men's Health) 0.27% 15.94x
As Seen On TV Products 0.14% 15.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 15.43x
Toys Shopping 7.29% 14.94x
Higher-End Fashion Brands 2.49% 14.87x
Pet Forums 3.24% 14.66x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female