Dstillery Audiences

GIFT GIVERS

Audience Size: 1.3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 26.72% 36.20x
Orlando Activities Researchers 8.29% 30.92x
Trendy Shoe Shoppers 14.87% 29.84x
Holiday Gift Shoppers 15.27% 29.01x
Gift Card Researchers 22.22% 27.97x
Essential Oils Enthusiasts 1.48% 27.00x
Bargain Shopping Researchers 12.92% 26.55x
Involved Parents 22.41% 25.87x
Online Home Decor Shoppers 9.64% 25.25x
Hard Seltzer Aficionados 6.56% 25.17x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.73x
H&M 0.02% 1.56x
LOFT 0.02% 1.53x
J. Crew 0.01% 1.22x
Gymboree 0.02% 1.15x
Journeys 0.02% 1.12x
Maurices 0.04% 1.11x
Gap 0.02% 1.10x
Urban Outfitters 0.02% 1.09x
Zumiez 0.03% 1.09x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is smartfundiy.com.

Website Composition Index
smartfundiy.com 1.18% 50.72x
greetingcardpoet.com 2.18% 30.08x
forum.purseblog.com 2.60% 29.76x
slader.com 1.57% 28.65x
weddingforward.com 8.25% 27.12x
weddingwire.com 3.28% 26.40x
partycity.com 2.30% 26.31x
autobytel.com 4.05% 24.38x
thedatingdivas.com 3.15% 21.90x
firstquarterfinance.com 9.10% 20.16x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.22% 17.81x
Wedding Planning 9.67% 15.94x
Arts & Crafts 0.06% 15.16x
Women Shoppers 0.06% 13.43x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.10% 13.06x
College Greek Life 0.16% 12.31x
Nutrition & Diabetic Living 0.04% 10.68x
Quotes & Inspiration 1.75% 10.53x
Party Planning & Invitations 2.28% 10.44x
Parenting & Children's Activities 0.17% 10.29x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female