Dstillery Audiences

GIFT GIVERS

Audience Size: 2 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 30.18% 37.71x
Trendy Shoe Shoppers 21.90% 33.59x
Orlando Activities Researchers 16.29% 32.21x
Gift Card Researchers 27.19% 31.85x
Bargain Shopping Researchers 21.17% 31.47x
Involved Parents 26.31% 30.10x
Holiday Gift Shoppers 19.99% 29.44x
Online Home Decor Shoppers 16.04% 29.16x
Online Content Creators 3.63% 29.05x
Hard Seltzer Aficionados 11.56% 28.58x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 1.94x
Michael Kors 0.02% 1.26x
Gap 0.03% 1.24x
Dressbarn 0.03% 1.21x
J. Crew 0.02% 1.21x
Old Navy 0.06% 1.20x
Eddie Bauer 0.01% 1.18x
H&M 0.02% 1.18x
Zumiez 0.03% 1.18x
Coach 0.01% 1.12x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is smartfundiy.com.

Website Composition Index
smartfundiy.com 1.31% 44.48x
greetingcardpoet.com 2.31% 31.14x
forum.purseblog.com 3.00% 31.12x
partycity.com 6.75% 27.82x
weddingforward.com 6.13% 27.69x
lifehacks.io 1.05% 23.73x
slader.com 2.78% 23.15x
apracticalwedding.com 1.32% 23.09x
fabulousafter40.com 1.15% 22.36x
toysrus.com 1.07% 22.02x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.20% 17.30x
Wedding Planning 9.80% 15.52x
Party Planning & Invitations 4.02% 13.81x
Jokes & Riddles 0.05% 13.53x
Roleplay & Fantasy Games 0.05% 13.50x
Dermatology 0.04% 12.83x
Parenting & Children's Activities 0.28% 12.74x
Children's Health 0.26% 12.25x
Toys Shopping 0.05% 11.84x
Teen Hair 0.83% 11.31x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female