Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 35.24% | 33.95x |
| Gift Card Researchers | 34.64% | 31.58x |
| Trendy Shoe Shoppers | 29.46% | 31.44x |
| Bargain Shopping Researchers | 29.16% | 30.81x |
| Orlando Activities Researchers | 26.56% | 30.60x |
| Involved Parents | 33.75% | 29.17x |
| Online Home Decor Shoppers | 25.67% | 28.64x |
| Big Box Shoppers | 35.99% | 28.63x |
| Apartment Furniture Shoppers | 27.34% | 28.18x |
| Hard Seltzer Aficionados | 16.99% | 27.74x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Curious about what else the Gift Givers audience is interested in?
Sign Up
APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Express.
| Location | Composition | Index |
| Express | 0.04% | 1.81x |
| Aeropostale | 0.03% | 1.63x |
| Eddie Bauer | 0.01% | 1.46x |
| Gap | 0.03% | 1.45x |
| Zumiez | 0.02% | 1.44x |
| Dressbarn | 0.03% | 1.40x |
| Hollister | 0.02% | 1.40x |
| Buckle | 0.03% | 1.37x |
| Journeys | 0.04% | 1.35x |
| J. Crew | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Want to find more of the Gift Givers audience in the real world?
Sign Up
WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is dollartree.com.
| Website | Composition | Index |
| dollartree.com | 1.75% | 34.47x |
| marthastewartweddings.com | 1.02% | 30.58x |
| kidshealth.org | 1.15% | 29.41x |
| forum.purseblog.com | 2.98% | 29.04x |
| greetingcardpoet.com | 2.45% | 28.40x |
| wiseoldsayings.com | 1.30% | 27.44x |
| petmd.com | 1.85% | 25.82x |
| bestblackfriday.com | 3.66% | 25.62x |
| barnesandnoble.com | 4.26% | 25.37x |
| partycity.com | 13.81% | 25.10x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Want to see more of the websites the Gift Givers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.13% | 25.40x |
| Custom Gifts | 0.10% | 23.15x |
| Online Media Converters | 0.06% | 22.72x |
| Networking Marketing | 0.05% | 21.30x |
| Fashion & Retail | 0.28% | 19.60x |
| Phone & Computer Game Downloaders | 0.05% | 18.26x |
| Jokes & Riddles | 0.15% | 17.83x |
| Beach & Intimate Wear | 0.04% | 17.43x |
| Bridal Fashion | 0.26% | 17.10x |
| Illinois | 0.05% | 15.98x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Want to see more of the Content Affinities the Gift Givers audience visits?
Sign Up
DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Gift Givers audience?
Sign Up