Dstillery Audiences

GIFT GIVERS

Audience Size: 2.7 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 44.25% 36.32x
Orlando Activities Researchers 38.67% 34.08x
Big Box Shoppers 45.68% 33.54x
Bargain Shopping Researchers 39.14% 32.78x
Wedding Content Readers 43.17% 32.64x
Trendy Shoe Shoppers 39.96% 31.47x
Budget Grocery Shoppers 39.19% 30.09x
Discount Big Box Shoppers 36.90% 30.05x
Online Home Decor Shoppers 34.64% 29.97x
Online Legal Document Service Researchers 42.04% 29.83x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.52x
Buckle 0.01% 1.42x
Mens Wearhouse 0.02% 1.39x
American Eagle Outfitters 0.01% 1.39x
Maurices 0.02% 1.31x
Gap 0.01% 1.27x
Old Navy 0.02% 1.15x
Carhartt 0.15% 1.12x
Journeys 0.02% 1.11x
Express 0.01% 1.09x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is shutterfly.com.

Website Composition Index
shutterfly.com 6.35% 46.07x
creditcards.com 1.15% 45.67x
sallybeauty.com 1.71% 36.61x
eventective.com 1.32% 36.27x
shindigz.com 1.50% 36.26x
medelabreastfeedingus.com 1.10% 35.87x
dollartree.com 11.06% 34.67x
jeulia.com 1.17% 33.90x
marchofdimes.org 1.22% 33.66x
samsbeauty.com 1.04% 33.23x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.28% 22.73x
Hipster Clothing 0.15% 22.36x
Costumes 0.07% 21.18x
Cheerleading 0.18% 20.57x
Party Suppliers 1.92% 20.46x
Memes & Comedy 0.09% 19.23x
Custom Gifts 0.86% 18.75x
Cub & Girl Scouts 0.31% 18.63x
Home Office Products 0.03% 18.49x
Home Printing 0.05% 17.93x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female