Dstillery Audiences

GIFT GIVERS

Audience Size: 3.3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 33.52% 22.97x
Tech-Savvy Moms 34.12% 21.29x
Misc-Deal Seekers or Coupon Shoppers 30.05% 21.27x
Photo Memory Makers 41.33% 21.21x
Credit Card Researchers 37.31% 20.70x
Patriotic Party Decoration Shoppers 38.26% 20.16x
Sale Seekers 28.07% 19.95x
Personal Investment Researchers 35.95% 19.73x
Joint Pain Health Care Professionals 32.97% 19.54x
Womens Subscription Box Shoppers 35.54% 19.46x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Talbots.

Location Composition Index
Talbots 0.05% 1.20x
LL Bean 0.01% 1.19x
Dressbarn 0.04% 1.13x
Zara 0.03% 1.12x
Zumiez 0.03% 1.11x
Eddie Bauer 0.01% 1.10x
Chicos 0.05% 1.08x
Patagonia 0.01% 1.08x
Michael Kors 0.02% 1.07x
LOFT 0.04% 1.06x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is raise.com.

Website Composition Index
raise.com 1.02% 64.75x
giftcards.com 3.48% 48.77x
gifts.com 1.44% 43.82x
greeting-card-messages.com 3.63% 43.46x
elfcosmetics.com 1.61% 38.44x
cardmessages.com 1.05% 38.10x
myweddingfavors.com 1.02% 36.36x
learnvest.com 1.38% 36.25x
mommypoppins.com 1.78% 36.11x
faveable.com 1.32% 34.42x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.12% 15.04x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.70% 14.44x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.28% 13.80x
Washington D.C. Hotels 0.04% 13.52x
Costumes 1.35% 13.43x
As Seen On TV Products 0.15% 12.99x
Bridal Fashion 2.62% 12.73x
Higher-End Fashion Brands 2.74% 12.63x
Promo Codes 10.73% 12.48x
Toys Shopping 7.73% 12.48x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female