Dstillery Audiences

GIFT GIVERS

Audience Size: 3.9 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 51.60% 36.38x
Orlando Activities Researchers 45.16% 35.01x
Bargain Shopping Researchers 43.71% 32.37x
Trendy Shoe Shoppers 44.82% 31.97x
Nashville Activity Researchers 40.11% 30.87x
Houston Activity Researchers 43.07% 30.05x
Wedding Content Readers 44.83% 30.01x
Misc-Deal Seekers or Coupon Shoppers 41.13% 29.93x
Big Box Shoppers 45.01% 29.24x
Home Custom Bedroom Decorators 36.77% 29.21x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.42x
Aeropostale 0.04% 1.30x
Chicos 0.04% 1.28x
Ann Taylor 0.01% 1.28x
Kate Spade 0.01% 1.25x
Madewell 0.01% 1.23x
Journeys 0.06% 1.23x
Buckle 0.03% 1.23x
H&M 0.04% 1.22x
Lululemon 0.02% 1.21x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is creditcards.com.

Website Composition Index
creditcards.com 6.26% 35.79x
greeting-card-messages.com 1.41% 34.15x
giftcards.com 2.30% 34.05x
gifts.com 2.06% 33.20x
rue21.com 2.37% 33.11x
xojane.com 1.58% 32.27x
pregnancy-info.net 1.38% 32.08x
fitpregnancy.com 2.11% 31.52x
gurl.com 2.18% 30.61x
acne.org 1.04% 29.92x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.05% 20.36x
Cheerleading 1.11% 19.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 19.50x
Party Suppliers 7.68% 17.85x
Toys Shopping 3.27% 17.73x
Consumer Rewards 0.16% 17.06x
Southern California Cluster 0.55% 16.89x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 16.83x
Hair & Beauty 2.28% 16.81x
Job Interview Process 0.98% 16.28x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female