Dstillery Audiences

GIFT GIVERS

Audience Size: 1.2 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Photo Memory Makers.

Interest Composition Index
Photo Memory Makers 68.03% 90.02x
Homemade Gifts Crafters 58.36% 60.85x
Kids Crafts Researchers 31.63% 41.96x
Intimates Shoppers 21.89% 41.76x
New Year Resolution Intender 7.50% 41.24x
Toy Blogs Readers 23.39% 37.43x
Tech-Savvy Moms 31.11% 36.72x
School Supply Shoppers 17.01% 36.65x
Candy Shoppers 25.12% 36.29x
Country Home Decorators 8.50% 36.12x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.21x
Maurices 0.02% 0.94x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is itsybitsyfun.com.

Website Composition Index
itsybitsyfun.com 1.18% 74.90x
sofestive.com 2.73% 74.49x
free-coloring-pages.com 1.29% 73.61x
simplemomproject.com 1.96% 70.97x
justcolor.net 4.10% 70.25x
bigactivities.com 1.46% 68.42x
happybirthdaymsg.com 1.49% 67.67x
allwording.com 4.81% 64.05x
charmofgifts.com 2.06% 64.02x
dltk-holidays.com 1.18% 62.41x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 6.86% 36.69x
Quotes & Inspiration 3.11% 32.80x
Scrapbooking & Home Art Projects 4.21% 24.39x
Math Education 4.88% 21.55x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.96% 21.42x
Calendar & Holidays 1.38% 16.94x
Children's Health 0.16% 16.58x
Mommy Bloggers 6.96% 16.19x
K-12 Teacher Resources 6.32% 15.73x
Child Development 0.40% 15.00x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female