Dstillery Audiences

GIFT GIVERS

Audience Size: 3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 41.01% 47.23x
Trendy Shoe Shoppers 40.20% 43.74x
Bargain Shopping Researchers 35.20% 41.87x
Nashville Activity Researchers 35.93% 41.33x
Houston Activity Researchers 34.95% 40.93x
Texas Activity Researchers 31.75% 39.65x
Home Custom Bedroom Decorators 32.54% 38.64x
Custom Home Lighting Shoppers 34.28% 38.51x
Photo Memory Makers 43.45% 37.02x
Misc-Deal Seekers or Coupon Shoppers 34.51% 36.91x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.39x
Jos A. Bank Clothiers 0.33% 1.37x
Mens Wearhouse 0.50% 1.27x
American Eagle Outfitters 0.04% 1.27x
Johnston and Murphy 0.08% 1.22x
Old Navy 0.07% 1.22x
Zumiez 0.05% 1.21x
Free People 0.02% 1.21x
Hollister 0.03% 1.19x
Bonobos 0.03% 1.19x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is raise.com.

Website Composition Index
raise.com 1.10% 84.58x
elfcosmetics.com 1.40% 55.12x
giftcards.com 3.52% 55.11x
charlotterusse.com 3.06% 52.97x
myweddingfavors.com 1.01% 50.68x
mommypoppins.com 1.56% 50.57x
greeting-card-messages.com 3.37% 48.73x
learnvest.com 1.12% 47.87x
save-on-crafts.com 2.13% 45.46x
windycitynovelties.com 1.09% 44.39x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 21.11x
Costumes 1.17% 20.86x
Assorted Topics (Television, Origami, Men's Health) 0.27% 20.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.58% 19.95x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 19.89x
Toys Shopping 6.97% 19.44x
Survey Websites 0.12% 19.32x
Higher-End Fashion Brands 2.29% 18.92x
As Seen On TV Products 0.13% 18.83x
Cheerleading 2.00% 18.10x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female