Dstillery Audiences

GIFT GIVERS

Audience Size: 3.3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 48.04% 34.38x
Orlando Activities Researchers 42.95% 32.42x
Bargain Shopping Researchers 40.91% 30.51x
Trendy Shoe Shoppers 39.82% 29.26x
Big Box Shoppers 43.88% 29.07x
Wedding Content Readers 42.89% 28.87x
Nashville Activity Researchers 35.49% 28.42x
Online Home Decor Shoppers 37.91% 27.99x
Misc-Deal Seekers or Coupon Shoppers 38.57% 27.50x
Online Legal Document Service Researchers 41.18% 26.87x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.44x
Old Navy 0.02% 1.38x
Maurices 0.02% 1.29x
Journeys 0.01% 1.16x
Carhartt 0.18% 1.14x
Mens Wearhouse 0.01% 1.12x
The Childrens Place 0.01% 1.10x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is gifts.com.

Website Composition Index
gifts.com 1.44% 43.98x
giftcards.com 1.67% 43.06x
creditcards.com 3.69% 38.07x
rue21.com 1.35% 35.53x
fitpregnancy.com 1.22% 33.96x
tillys.com 1.41% 32.28x
shutterfly.com 12.05% 32.22x
journeys.com 2.33% 31.20x
everafterguide.net 1.19% 30.40x
chimebank.com 1.78% 29.97x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.05% 24.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 23.69x
Cheerleading 0.70% 22.23x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 21.61x
Party Suppliers 5.16% 20.87x
Tattoos & Costumes 0.24% 18.66x
Home Printing 0.12% 18.10x
Toys Shopping 2.02% 17.93x
Hair & Beauty 1.37% 17.64x
Job Interview Process 0.55% 17.03x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female