Dstillery Audiences

GIFT GIVERS

Audience Size: 2.1 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 48.36% 30.03x
Orlando Activities Researchers 42.62% 28.31x
Bargain Shopping Researchers 41.73% 26.59x
Wedding Content Readers 43.85% 26.03x
Big Box Shoppers 46.95% 25.88x
Trendy Shoe Shoppers 39.96% 25.70x
Online Home Decor Shoppers 37.28% 24.60x
Nashville Activity Researchers 35.66% 24.41x
Job Seekers 38.91% 24.11x
Misc-Deal Seekers or Coupon Shoppers 37.90% 23.96x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.62x
Gap 0.01% 1.49x
Jos A. Bank Clothiers 0.01% 1.43x
Buckle 0.01% 1.36x
White House Black Market 0.01% 1.36x
Maurices 0.02% 1.28x
Mens Wearhouse 0.02% 1.26x
Old Navy 0.02% 1.25x
Journeys 0.02% 1.22x
Victoria's Secret 0.02% 1.18x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is giftcards.com.

Website Composition Index
giftcards.com 1.29% 42.98x
gifts.com 1.06% 42.53x
creditcards.com 2.42% 36.08x
shutterfly.com 9.36% 33.06x
chimebank.com 1.35% 31.41x
journeys.com 1.48% 30.66x
sallybeauty.com 3.35% 28.57x
smartfundiy.com 1.09% 28.02x
symbolab.com 1.09% 27.89x
burlington.com 2.10% 27.71x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 4.07% 20.08x
Cheerleading 0.49% 19.64x
Costumes 0.20% 19.29x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 18.31x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.41% 18.25x
Toys Shopping 1.85% 17.42x
Hipster Clothing 0.24% 16.72x
Teaching Abroad 0.07% 15.99x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 15.95x
Apartment & Community Real Estate Researchers 0.08% 15.82x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female