Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 41.01% | 47.23x |
| Trendy Shoe Shoppers | 40.20% | 43.74x |
| Bargain Shopping Researchers | 35.20% | 41.87x |
| Nashville Activity Researchers | 35.93% | 41.33x |
| Houston Activity Researchers | 34.95% | 40.93x |
| Texas Activity Researchers | 31.75% | 39.65x |
| Home Custom Bedroom Decorators | 32.54% | 38.64x |
| Custom Home Lighting Shoppers | 34.28% | 38.51x |
| Photo Memory Makers | 43.45% | 37.02x |
| Misc-Deal Seekers or Coupon Shoppers | 34.51% | 36.91x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 1.39x |
| Jos A. Bank Clothiers | 0.33% | 1.37x |
| Mens Wearhouse | 0.50% | 1.27x |
| American Eagle Outfitters | 0.04% | 1.27x |
| Johnston and Murphy | 0.08% | 1.22x |
| Old Navy | 0.07% | 1.22x |
| Zumiez | 0.05% | 1.21x |
| Free People | 0.02% | 1.21x |
| Hollister | 0.03% | 1.19x |
| Bonobos | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is raise.com.
| Website | Composition | Index |
| raise.com | 1.10% | 84.58x |
| elfcosmetics.com | 1.40% | 55.12x |
| giftcards.com | 3.52% | 55.11x |
| charlotterusse.com | 3.06% | 52.97x |
| myweddingfavors.com | 1.01% | 50.68x |
| mommypoppins.com | 1.56% | 50.57x |
| greeting-card-messages.com | 3.37% | 48.73x |
| learnvest.com | 1.12% | 47.87x |
| save-on-crafts.com | 2.13% | 45.46x |
| windycitynovelties.com | 1.09% | 44.39x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 21.11x |
| Costumes | 1.17% | 20.86x |
| Assorted Topics (Television, Origami, Men's Health) | 0.27% | 20.26x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.58% | 19.95x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 19.89x |
| Toys Shopping | 6.97% | 19.44x |
| Survey Websites | 0.12% | 19.32x |
| Higher-End Fashion Brands | 2.29% | 18.92x |
| As Seen On TV Products | 0.13% | 18.83x |
| Cheerleading | 2.00% | 18.10x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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