Dstillery Audiences

GIFT GIVERS

Audience Size: 3.8 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 46.92% 39.64x
Trendy Shoe Shoppers 46.48% 36.77x
Bargain Shopping Researchers 43.84% 36.29x
Nashville Activity Researchers 41.95% 35.44x
Houston Activity Researchers 44.11% 34.64x
Wedding Content Readers 43.50% 33.74x
Custom Home Lighting Shoppers 39.18% 33.53x
Home Custom Bedroom Decorators 39.18% 33.53x
Texas Activity Researchers 38.06% 33.52x
Misc-Deal Seekers or Coupon Shoppers 41.76% 33.47x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.80x
Jos A. Bank Clothiers 0.39% 1.50x
Bonobos 0.12% 1.50x
White House Black Market 0.48% 1.43x
Buckle 0.35% 1.35x
Mens Wearhouse 0.57% 1.33x
Johnston and Murphy 0.64% 1.24x
Topshop 0.02% 1.18x
Uniqlo 0.02% 1.11x
REI 0.01% 1.05x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is giftcards.com.

Website Composition Index
giftcards.com 2.31% 39.12x
spencersonline.com 1.45% 36.83x
greeting-card-messages.com 1.96% 36.71x
morphebrushes.com 1.08% 36.54x
creditcards.com 10.17% 36.03x
xojane.com 2.91% 34.86x
rasmussen.edu 1.43% 33.53x
spirithalloween.com 1.99% 33.37x
acne.org 2.14% 33.13x
gifts.com 2.11% 32.72x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 19.31x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 18.44x
Toys Shopping 4.29% 17.80x
Reproductive Health 2.89% 17.34x
Costumes 0.66% 17.06x
As Seen On TV Products 0.08% 16.92x
Survey Websites 0.08% 16.57x
Bridal Fashion 1.57% 16.48x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 16.39x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 16.22x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female