Dstillery Audiences

GIFT GIVERS

Audience Size: 3.3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 30.41% 22.61x
Misc-Deal Seekers or Coupon Shoppers 29.73% 20.48x
Tech-Savvy Moms 34.04% 20.31x
Photo Memory Makers 40.72% 20.24x
Credit Card Researchers 38.30% 20.05x
Sale Seekers 27.47% 19.49x
Personal Investment Researchers 35.55% 19.10x
Joint Pain Health Care Professionals 32.65% 19.03x
Patriotic Party Decoration Shoppers 38.63% 18.93x
Candy Shoppers 37.02% 18.86x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.30x
Uniqlo 0.01% 1.25x
Levi Strauss 0.01% 1.15x
Eddie Bauer 0.01% 1.10x
Calvin Klein 0.01% 1.09x
Aeropostale 0.02% 1.09x
Lorna Jane 0.00% 1.06x
Zara 0.02% 1.06x
Gymboree 0.02% 1.02x
Talbots 0.03% 1.01x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is icardgiftcard.com.

Website Composition Index
icardgiftcard.com 0.12% 81.79x
raise.com 0.85% 73.04x
giftcards.com 2.96% 58.99x
lazerdesigns.com 0.25% 51.73x
greeting-card-messages.com 3.58% 44.55x
kaylasfivethings.com 0.11% 43.83x
wholesalefavors.com 0.07% 43.60x
giftcardgranny.com 0.08% 43.54x
forevergifts.com 0.58% 42.77x
prizerebel.com 0.23% 42.39x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.14% 16.13x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.71% 13.96x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.26% 13.10x
Washington D.C. Hotels 0.05% 12.84x
Custom Gifts 4.55% 12.63x
As Seen On TV Products 0.14% 12.61x
Toys Shopping 7.25% 12.59x
Promo Codes 9.58% 12.48x
Quotes & Inspiration 10.19% 12.42x
Costumes 1.33% 12.21x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999