Dstillery Audiences

GIFT GIVERS

Audience Size: 2.5 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 41.99% 53.03x
Trendy Shoe Shoppers 41.93% 48.07x
Bargain Shopping Researchers 35.23% 47.30x
Nashville Activity Researchers 36.52% 45.74x
Houston Activity Researchers 36.07% 44.10x
Texas Activity Researchers 31.57% 43.67x
Custom Home Lighting Shoppers 33.26% 42.37x
Home Custom Bedroom Decorators 32.99% 42.37x
Misc-Deal Seekers or Coupon Shoppers 33.18% 42.07x
Photo Memory Makers 45.27% 41.30x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.57x
Jos A. Bank Clothiers 0.46% 1.50x
Mens Wearhouse 0.71% 1.43x
Uniqlo 0.03% 1.37x
Johnston and Murphy 0.20% 1.36x
LL Bean 0.01% 1.29x
Buckle 0.23% 1.27x
Express Outlets 0.01% 1.24x
White House Black Market 0.29% 1.24x
Bonobos 0.08% 1.23x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is giftcards.com.

Website Composition Index
giftcards.com 3.49% 39.49x
elfcosmetics.com 1.05% 36.31x
greeting-card-messages.com 3.30% 35.75x
charlotterusse.com 2.22% 34.35x
mommypoppins.com 1.15% 32.41x
gifts.com 2.41% 31.66x
save-on-crafts.com 1.72% 31.31x
spencersonline.com 2.89% 31.16x
smartfundiy.com 1.02% 30.86x
fashionnova.com 1.55% 30.32x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 21.93x
Assorted Topics (Television, Origami, Men's Health) 0.27% 21.70x
Costumes 1.11% 21.59x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 21.08x
Survey Websites 0.12% 20.51x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 20.32x
Toys Shopping 6.78% 19.72x
Tattoos & Costumes 0.39% 19.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.51% 18.96x
Cheerleading 1.99% 18.93x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female