Dstillery Audiences

GIFT GIVERS

Audience Size: 2.3 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 35.51% 31.63x
Wedding Content Readers 35.33% 31.05x
Bargain Shopping Researchers 29.87% 30.92x
Orlando Activities Researchers 27.18% 30.81x
Trendy Shoe Shoppers 30.87% 29.89x
Big Box Shoppers 38.52% 29.39x
Online Home Decor Shoppers 27.09% 28.41x
Job Seekers 28.06% 27.48x
Misc-Deal Seekers or Coupon Shoppers 28.47% 27.24x
Apartment Furniture Shoppers 27.05% 27.02x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is shutterfly.com.

Website Composition Index
shutterfly.com 1.92% 50.54x
nyandcompany.com 1.24% 34.09x
dollartree.com 3.65% 33.55x
weareteachers.com 1.13% 32.07x
familydollar.com 1.20% 31.92x
babble.com 1.11% 31.82x
crocs.com 1.17% 30.27x
kidshealth.org 3.07% 30.05x
culvers.com 1.14% 29.96x
marthastewartweddings.com 1.90% 29.54x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 26.82x
Custom Gifts 0.26% 26.44x
Party Suppliers 0.44% 24.03x
Networking Marketing 0.11% 20.84x
Illinois 0.23% 20.71x
Cub & Girl Scouts 0.11% 20.46x
Beach & Intimate Wear 0.07% 20.34x
Hair & Beauty 0.11% 19.65x
Fashion & Retail 0.84% 18.99x
Online Media Converters 0.13% 18.98x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female