Dstillery Audiences

GIFT GIVERS

Audience Size: 2.5 Million Devices

Explore the Gift Givers Audience

Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Gift Givers audience.

Dstillery Crafted Audiences

INTERESTS

The Gift Givers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gift Givers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 35.24% 33.95x
Gift Card Researchers 34.64% 31.58x
Trendy Shoe Shoppers 29.46% 31.44x
Bargain Shopping Researchers 29.16% 30.81x
Orlando Activities Researchers 26.56% 30.60x
Involved Parents 33.75% 29.17x
Online Home Decor Shoppers 25.67% 28.64x
Big Box Shoppers 35.99% 28.63x
Apartment Furniture Shoppers 27.34% 28.18x
Hard Seltzer Aficionados 16.99% 27.74x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gift Givers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gift Givers audience is Express.

Location Composition Index
Express 0.04% 1.81x
Aeropostale 0.03% 1.63x
Eddie Bauer 0.01% 1.46x
Gap 0.03% 1.45x
Zumiez 0.02% 1.44x
Dressbarn 0.03% 1.40x
Hollister 0.02% 1.40x
Buckle 0.03% 1.37x
Journeys 0.04% 1.35x
J. Crew 0.02% 1.34x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gift Givers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gift Givers audience is dollartree.com.

Website Composition Index
dollartree.com 1.75% 34.47x
marthastewartweddings.com 1.02% 30.58x
kidshealth.org 1.15% 29.41x
forum.purseblog.com 2.98% 29.04x
greetingcardpoet.com 2.45% 28.40x
wiseoldsayings.com 1.30% 27.44x
petmd.com 1.85% 25.82x
bestblackfriday.com 3.66% 25.62x
barnesandnoble.com 4.26% 25.37x
partycity.com 13.81% 25.10x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gift Givers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.13% 25.40x
Custom Gifts 0.10% 23.15x
Online Media Converters 0.06% 22.72x
Networking Marketing 0.05% 21.30x
Fashion & Retail 0.28% 19.60x
Phone & Computer Game Downloaders 0.05% 18.26x
Jokes & Riddles 0.15% 17.83x
Beach & Intimate Wear 0.04% 17.43x
Bridal Fashion 0.26% 17.10x
Illinois 0.05% 15.98x
Composition Percentage: The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gift Givers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female