Explore the Gift Givers Audience
Below you'll find more information about the Gift Givers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gift Givers audience.
INTERESTS
The Gift Givers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gift Givers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 33.52% | 22.97x |
| Tech-Savvy Moms | 34.12% | 21.29x |
| Misc-Deal Seekers or Coupon Shoppers | 30.05% | 21.27x |
| Photo Memory Makers | 41.33% | 21.21x |
| Credit Card Researchers | 37.31% | 20.70x |
| Patriotic Party Decoration Shoppers | 38.26% | 20.16x |
| Sale Seekers | 28.07% | 19.95x |
| Personal Investment Researchers | 35.95% | 19.73x |
| Joint Pain Health Care Professionals | 32.97% | 19.54x |
| Womens Subscription Box Shoppers | 35.54% | 19.46x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Interest attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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APPAREL RETAILERS
The Gift Givers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gift Givers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.05% | 1.20x |
| LL Bean | 0.01% | 1.19x |
| Dressbarn | 0.04% | 1.13x |
| Zara | 0.03% | 1.12x |
| Zumiez | 0.03% | 1.11x |
| Eddie Bauer | 0.01% | 1.10x |
| Chicos | 0.05% | 1.08x |
| Patagonia | 0.01% | 1.08x |
| Michael Kors | 0.02% | 1.07x |
| LOFT | 0.04% | 1.06x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Location attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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WEBSITES
The Gift Givers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gift Givers audience is raise.com.
| Website | Composition | Index |
| raise.com | 1.02% | 64.75x |
| giftcards.com | 3.48% | 48.77x |
| gifts.com | 1.44% | 43.82x |
| greeting-card-messages.com | 3.63% | 43.46x |
| elfcosmetics.com | 1.61% | 38.44x |
| cardmessages.com | 1.05% | 38.10x |
| myweddingfavors.com | 1.02% | 36.36x |
| learnvest.com | 1.38% | 36.25x |
| mommypoppins.com | 1.78% | 36.11x |
| faveable.com | 1.32% | 34.42x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Web attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gift Givers audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.12% | 15.04x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.70% | 14.44x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.28% | 13.80x |
| Washington D.C. Hotels | 0.04% | 13.52x |
| Costumes | 1.35% | 13.43x |
| As Seen On TV Products | 0.15% | 12.99x |
| Bridal Fashion | 2.62% | 12.73x |
| Higher-End Fashion Brands | 2.74% | 12.63x |
| Promo Codes | 10.73% | 12.48x |
| Toys Shopping | 7.73% | 12.48x |
Composition Percentage:
The overlap percentage between the Gift Givers audience and the Content Affinity attribute.
Index: A comparison of the Gift Givers audience to the internet population.
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DEMOGRAPHICS
The Gift Givers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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