Dstillery Audiences

GIN ENTHUSIASTS

Audience Size: 695.3 Thousand Devices

Explore the Gin Enthusiasts Audience

Below you'll find more information about the Gin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 695.3 thousand unique devices whose actions qualify for the Gin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Gin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gin Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 48.24% 62.43x
Korean Food Enthusiasts 47.12% 61.33x
Hard Seltzer Aficionados 16.49% 60.27x
Cooking Show Fans 42.95% 56.93x
Wine Lovers 43.38% 53.76x
Malaysian Food Enthusiasts 42.17% 52.52x
Recipe Researchers 42.18% 50.57x
Shelf-Stable Food Content Readers 17.65% 46.19x
Luxury Athletic Footwear Shoppers 24.82% 45.33x
Luxury Fitness Shoppers 24.82% 45.33x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gin Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.02% 1.92x
Chicos 0.02% 1.89x
Gap 0.02% 1.59x
Mens Wearhouse 0.02% 1.50x
Forever 21 0.01% 1.39x
Michael Kors 0.01% 1.37x
Zumiez 0.03% 1.31x
Jos A. Bank Clothiers 0.01% 1.28x
Old Navy 0.03% 1.21x
Buckle 0.02% 1.20x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Location attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gin Enthusiasts audience is moodymixologist.com.

Website Composition Index
moodymixologist.com 1.03% 46.01x
gastronomblog.com 1.97% 40.73x
chopstickchronicles.com 2.23% 39.02x
olivemagazine.com 3.00% 33.98x
forkknifeswoon.com 2.66% 33.68x
norecipes.com 1.74% 32.83x
pickledplum.com 4.62% 32.51x
cakenknife.com 1.51% 32.34x
wandercooks.com 2.35% 31.21x
wikia.com 3.52% 31.20x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Web attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gin Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 12.21% 23.17x
Grilling 0.61% 21.01x
Assorted Topics (Family, Household Wellness, The Beach) 16.25% 18.78x
Beer, Wine & Alcohol 0.79% 17.80x
Cooking Recipe & Ingredient Researchers 48.97% 17.15x
Cakes & Sweets 0.53% 16.46x
Vegetarian Diet 5.58% 14.00x
Vegans & Animal Welfare 0.14% 13.06x
Stay at Home Mom 17.20% 12.66x
Low Carb Diets 2.39% 12.07x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female