Dstillery Audiences

GIN ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Gin Enthusiasts Audience

Below you'll find more information about the Gin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Gin Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Gin Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gin Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 22.71% 66.13x
Cooking Show Fans 20.69% 59.69x
Mexican Food Enthusiasts 39.71% 55.09x
Recipe Researchers 20.95% 51.48x
Asian Food Enthusiasts 44.51% 48.83x
Italian Food Enthusiasts 19.46% 47.54x
Korean Food Enthusiasts 37.29% 47.36x
Malaysian Food Enthusiasts 32.60% 43.95x
Online Alcohol Shoppers 34.74% 43.09x
Luxury Athletic Footwear Shoppers 16.22% 42.69x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gin Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gin Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.29x
Carhartt 0.01% 1.25x
Zumiez 0.02% 1.22x
Maurices 0.03% 1.15x
Aeropostale 0.01% 1.14x
American Eagle Outfitters 0.02% 1.13x
Old Navy 0.02% 1.10x
Gymboree 0.02% 1.07x
H&M 0.01% 1.03x
Journeys 0.01% 0.95x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Location attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gin Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gin Enthusiasts audience is wikia.com.

Website Composition Index
wikia.com 1.31% 34.11x
gastronomblog.com 1.27% 31.17x
rachaelraymag.com 1.60% 30.77x
tablespoon.com 1.98% 30.52x
chopstickchronicles.com 1.19% 29.74x
pickledplum.com 2.65% 27.76x
mixthatdrink.com 2.73% 27.26x
holdtoreset.com 2.26% 26.43x
5thsrd.org 1.04% 26.21x
forkknifeswoon.com 1.62% 26.07x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Web attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gin Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 4.82% 16.61x
Cooking Recipe & Ingredient Researchers 29.00% 14.96x
Beer, Wine & Alcohol 0.36% 14.95x
Assorted Topics (Family, Household Wellness, The Beach) 7.17% 14.78x
Grilling 0.21% 11.38x
Feminism 0.09% 10.82x
Anime 2.38% 10.29x
Exotic Pets 0.41% 10.25x
Stay at Home Mom 8.78% 9.98x
Studio & Franchise Video Game Players 2.16% 9.61x
Composition Percentage: The overlap percentage between the Gin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female