Explore the Gin Enthusiasts Audience
Below you'll find more information about the Gin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Gin Enthusiasts audience.
INTERESTS
The Gin Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gin Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 22.71% | 66.13x |
| Cooking Show Fans | 20.69% | 59.69x |
| Mexican Food Enthusiasts | 39.71% | 55.09x |
| Recipe Researchers | 20.95% | 51.48x |
| Asian Food Enthusiasts | 44.51% | 48.83x |
| Italian Food Enthusiasts | 19.46% | 47.54x |
| Korean Food Enthusiasts | 37.29% | 47.36x |
| Malaysian Food Enthusiasts | 32.60% | 43.95x |
| Online Alcohol Shoppers | 34.74% | 43.09x |
| Luxury Athletic Footwear Shoppers | 16.22% | 42.69x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Gin Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gin Enthusiasts audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.29x |
| Carhartt | 0.01% | 1.25x |
| Zumiez | 0.02% | 1.22x |
| Maurices | 0.03% | 1.15x |
| Aeropostale | 0.01% | 1.14x |
| American Eagle Outfitters | 0.02% | 1.13x |
| Old Navy | 0.02% | 1.10x |
| Gymboree | 0.02% | 1.07x |
| H&M | 0.01% | 1.03x |
| Journeys | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Location attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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WEBSITES
The Gin Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gin Enthusiasts audience is wikia.com.
| Website | Composition | Index |
| wikia.com | 1.31% | 34.11x |
| gastronomblog.com | 1.27% | 31.17x |
| rachaelraymag.com | 1.60% | 30.77x |
| tablespoon.com | 1.98% | 30.52x |
| chopstickchronicles.com | 1.19% | 29.74x |
| pickledplum.com | 2.65% | 27.76x |
| mixthatdrink.com | 2.73% | 27.26x |
| holdtoreset.com | 2.26% | 26.43x |
| 5thsrd.org | 1.04% | 26.21x |
| forkknifeswoon.com | 1.62% | 26.07x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Web attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gin Enthusiasts audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 4.82% | 16.61x |
| Cooking Recipe & Ingredient Researchers | 29.00% | 14.96x |
| Beer, Wine & Alcohol | 0.36% | 14.95x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.17% | 14.78x |
| Grilling | 0.21% | 11.38x |
| Feminism | 0.09% | 10.82x |
| Anime | 2.38% | 10.29x |
| Exotic Pets | 0.41% | 10.25x |
| Stay at Home Mom | 8.78% | 9.98x |
| Studio & Franchise Video Game Players | 2.16% | 9.61x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Gin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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