Explore the Gin Enthusiasts Audience
Below you'll find more information about the Gin Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 695.3 thousand unique devices whose actions qualify for the Gin Enthusiasts audience.
INTERESTS
The Gin Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gin Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 48.24% | 62.43x |
| Korean Food Enthusiasts | 47.12% | 61.33x |
| Hard Seltzer Aficionados | 16.49% | 60.27x |
| Cooking Show Fans | 42.95% | 56.93x |
| Wine Lovers | 43.38% | 53.76x |
| Malaysian Food Enthusiasts | 42.17% | 52.52x |
| Recipe Researchers | 42.18% | 50.57x |
| Shelf-Stable Food Content Readers | 17.65% | 46.19x |
| Luxury Athletic Footwear Shoppers | 24.82% | 45.33x |
| Luxury Fitness Shoppers | 24.82% | 45.33x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Interest attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Gin Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gin Enthusiasts audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.92x |
| Chicos | 0.02% | 1.89x |
| Gap | 0.02% | 1.59x |
| Mens Wearhouse | 0.02% | 1.50x |
| Forever 21 | 0.01% | 1.39x |
| Michael Kors | 0.01% | 1.37x |
| Zumiez | 0.03% | 1.31x |
| Jos A. Bank Clothiers | 0.01% | 1.28x |
| Old Navy | 0.03% | 1.21x |
| Buckle | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Location attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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WEBSITES
The Gin Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gin Enthusiasts audience is moodymixologist.com.
| Website | Composition | Index |
| moodymixologist.com | 1.03% | 46.01x |
| gastronomblog.com | 1.97% | 40.73x |
| chopstickchronicles.com | 2.23% | 39.02x |
| olivemagazine.com | 3.00% | 33.98x |
| forkknifeswoon.com | 2.66% | 33.68x |
| norecipes.com | 1.74% | 32.83x |
| pickledplum.com | 4.62% | 32.51x |
| cakenknife.com | 1.51% | 32.34x |
| wandercooks.com | 2.35% | 31.21x |
| wikia.com | 3.52% | 31.20x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Web attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gin Enthusiasts audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 12.21% | 23.17x |
| Grilling | 0.61% | 21.01x |
| Assorted Topics (Family, Household Wellness, The Beach) | 16.25% | 18.78x |
| Beer, Wine & Alcohol | 0.79% | 17.80x |
| Cooking Recipe & Ingredient Researchers | 48.97% | 17.15x |
| Cakes & Sweets | 0.53% | 16.46x |
| Vegetarian Diet | 5.58% | 14.00x |
| Vegans & Animal Welfare | 0.14% | 13.06x |
| Stay at Home Mom | 17.20% | 12.66x |
| Low Carb Diets | 2.39% | 12.07x |
Composition Percentage:
The overlap percentage between the Gin Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Gin Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Gin Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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