Dstillery Audiences

GOURMET FOOD & WINE RESEARCHERS

Audience Size: 4.5 Million Devices

Explore the Gourmet Food & Wine Researchers Audience

Below you'll find more information about the Gourmet Food & Wine Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Gourmet Food & Wine Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gourmet Food & Wine Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gourmet Food & Wine Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 78.06% 51.29x
Home Kitchen Chefs 78.70% 48.31x
Home Design and Living Publication Readers 69.77% 43.97x
Recipe Researchers 72.15% 41.84x
Nutrition Conscious Eaters 69.52% 40.88x
Healthy Eaters 68.94% 40.84x
Cook at Home Parents 67.68% 39.15x
Luxury Fitness Shoppers 65.11% 38.85x
Luxury Athletic Footwear Shoppers 65.10% 38.84x
Healthy Snacks Shoppers 67.43% 38.23x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Interest attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gourmet Food & Wine Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gourmet Food & Wine Researchers audience is REI.

Location Composition Index
REI 0.01% 1.35x
Carhartt 0.30% 1.21x
Talbots 0.03% 1.16x
Chicos 0.04% 1.13x
Buckle 0.04% 1.11x
Mens Wearhouse 0.06% 1.10x
Lululemon 0.03% 1.03x
Dressbarn 0.03% 1.02x
Lane Bryant 0.03% 1.02x
Urban Outfitters 0.03% 1.00x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Location attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gourmet Food & Wine Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gourmet Food & Wine Researchers audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.78% 40.59x
recipetips.com 1.02% 38.31x
betterrecipes.com 2.13% 37.84x
food52.com 2.02% 37.60x
recipe4living.com 3.82% 36.51x
fortheloveofcooking.net 1.97% 36.25x
honestcooking.com 2.51% 36.11x
hippressurecooking.com 1.16% 36.08x
realmomkitchen.com 1.16% 36.05x
joyofkosher.com 1.49% 34.11x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Web attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gourmet Food & Wine Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 18.53% 22.22x
Low Carb Diets 9.16% 20.48x
Food Cluster 2.70% 19.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 19.28x
Cakes & Sweets 4.73% 18.39x
Cooking Recipe & Ingredient Researchers 50.95% 17.56x
Grilling 2.42% 17.26x
Stay at Home Mom 30.51% 16.93x
Vegetarian Diet 19.18% 16.43x
Female Lifestyle Content Readers 6.02% 15.87x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gourmet Food & Wine Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female