Explore the Gourmet Food & Wine Researchers Audience
Below you'll find more information about the Gourmet Food & Wine Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Gourmet Food & Wine Researchers audience.
INTERESTS
The Gourmet Food & Wine Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gourmet Food & Wine Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 79.85% | 61.00x |
| Home Kitchen Chefs | 80.55% | 59.49x |
| Home Design and Living Publication Readers | 66.99% | 53.95x |
| Nutrition Conscious Eaters | 67.52% | 51.82x |
| Healthy Eaters | 66.61% | 51.61x |
| Recipe Researchers | 71.69% | 51.51x |
| Luxury Fitness Shoppers | 62.73% | 48.38x |
| Luxury Athletic Footwear Shoppers | 62.73% | 48.38x |
| Cook at Home Parents | 66.75% | 47.60x |
| Healthy Snacks Shoppers | 67.01% | 47.53x |
Composition Percentage:
The overlap percentage between the Gourmet Food & Wine Researchers audience and the Interest attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
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APPAREL RETAILERS
The Gourmet Food & Wine Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gourmet Food & Wine Researchers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.11% | 1.44x |
| Jos A. Bank Clothiers | 0.37% | 1.44x |
| REI | 0.02% | 1.30x |
| Mens Wearhouse | 0.57% | 1.30x |
| White House Black Market | 0.40% | 1.28x |
| Buckle | 0.30% | 1.20x |
| Talbots | 0.05% | 1.19x |
| Johnston and Murphy | 0.52% | 1.16x |
| Club Monaco | 0.01% | 1.06x |
| Chicos | 0.06% | 1.05x |
Composition Percentage:
The overlap percentage between the Gourmet Food & Wine Researchers audience and the Location attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
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WEBSITES
The Gourmet Food & Wine Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gourmet Food & Wine Researchers audience is mastercook.com.
| Website | Composition | Index |
| mastercook.com | 1.37% | 49.38x |
| jaysbakingmecrazy.com | 1.12% | 47.03x |
| recipetips.com | 1.95% | 43.42x |
| americanheritagecooking.com | 1.05% | 42.99x |
| honestcooking.com | 3.28% | 41.43x |
| food52.com | 3.71% | 41.20x |
| panningtheglobe.com | 1.61% | 41.01x |
| prouditaliancook.com | 1.47% | 40.93x |
| ifoodblogger.com | 4.23% | 40.82x |
| wearychef.com | 4.50% | 40.49x |
Composition Percentage:
The overlap percentage between the Gourmet Food & Wine Researchers audience and the Web attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gourmet Food & Wine Researchers audience is Consumer Packaged Goods.
| Content Affinity | Composition | Index |
| Consumer Packaged Goods | 24.17% | 22.54x |
| Low Carb Diets | 11.77% | 21.14x |
| Food Cluster | 4.64% | 20.66x |
| Cooking Recipe & Ingredient Researchers | 53.35% | 20.03x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 19.99x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.89% | 19.52x |
| Cakes & Sweets | 5.99% | 19.29x |
| Vegetarian Diet | 21.63% | 18.76x |
| Stay at Home Mom | 29.79% | 18.39x |
| Mail Order Food | 2.20% | 17.57x |
Composition Percentage:
The overlap percentage between the Gourmet Food & Wine Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
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DEMOGRAPHICS
The Gourmet Food & Wine Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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