Dstillery Audiences

GOURMET FOOD & WINE RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Gourmet Food & Wine Researchers Audience

Below you'll find more information about the Gourmet Food & Wine Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Gourmet Food & Wine Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Gourmet Food & Wine Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gourmet Food & Wine Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 84.42% 75.43x
Home Kitchen Chefs 81.97% 71.20x
Home Design and Living Publication Readers 67.28% 70.00x
Recipe Researchers 71.88% 65.48x
Shelf-Stable Food Content Readers 47.60% 63.71x
Nutrition Conscious Eaters 67.01% 60.88x
Healthy Eaters 66.72% 60.83x
Healthy Diet Recipe Researchers 71.20% 59.76x
Luxury Athletic Footwear Shoppers 63.95% 57.84x
Luxury Fitness Shoppers 63.95% 57.84x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Interest attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gourmet Food & Wine Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gourmet Food & Wine Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.35x
White House Black Market 0.01% 1.14x
Mens Wearhouse 0.01% 1.10x
American Eagle Outfitters 0.01% 1.06x
Maurices 0.02% 1.06x
Carhartt 0.12% 1.06x
Buckle 0.01% 0.96x
Express 0.01% 0.94x
Journeys 0.01% 0.88x
Victoria's Secret 0.01% 0.87x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Location attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gourmet Food & Wine Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gourmet Food & Wine Researchers audience is honestcooking.com.

Website Composition Index
honestcooking.com 1.25% 54.40x
geniuskitchen.com 10.89% 53.64x
finecooking.com 7.35% 52.66x
kraftrecipes.com 1.09% 49.77x
cinnamonspiceandeverythingnice.com 1.13% 49.19x
wineandglue.com 3.31% 48.21x
wilton.com 1.66% 43.51x
foodsogoodmall.com 1.21% 43.47x
savorysimple.net 2.41% 40.22x
dineanddish.net 1.11% 39.99x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Web attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gourmet Food & Wine Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 29.55x
Food Cluster 0.40% 28.37x
Cakes & Sweets 2.27% 26.22x
Low Carb Diets 9.20% 25.85x
Grilling 1.13% 23.12x
Consumer Packaged Goods 25.54% 22.96x
Vegans & Animal Welfare 1.51% 22.70x
Chef & Restaurant Resources 0.41% 22.24x
Female Lifestyle Content Readers 5.22% 22.21x
Assorted Topics (Family, Household Wellness, The Beach) 15.42% 21.78x
Composition Percentage: The overlap percentage between the Gourmet Food & Wine Researchers audience and the Content Affinity attribute.
Index: A comparison of the Gourmet Food & Wine Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gourmet Food & Wine Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female