Explore the Grandparents Audience
Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Grandparents audience.
INTERESTS
The Grandparents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 44.42% | 55.61x |
| Custom Home Lighting Shoppers | 44.42% | 55.61x |
| Women's Fitness Enthusiasts | 49.42% | 51.81x |
| Home Remodelers | 49.70% | 51.38x |
| Women's Health Researchers | 50.80% | 51.30x |
| Women’s Lifestyle Blogs Researchers | 50.26% | 50.83x |
| Home Design and Living Publication Readers | 43.57% | 49.54x |
| Home-Made Face Mask Researchers | 36.28% | 49.06x |
| Luxury Second Home Owners | 46.08% | 48.82x |
| Cholesterol Researchers | 41.84% | 47.87x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
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APPAREL RETAILERS
The Grandparents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grandparents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.10x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
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WEBSITES
The Grandparents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grandparents audience is maravipost.com.
| Website | Composition | Index |
| maravipost.com | 1.21% | 61.12x |
| tatler.com | 1.17% | 52.19x |
| factaholics.com | 1.31% | 51.46x |
| manrepeller.com | 5.39% | 50.87x |
| styleatacertainage.com | 3.07% | 47.85x |
| cozylittlehouse.com | 1.16% | 46.32x |
| steinmart.com | 3.00% | 45.38x |
| zubican.com | 1.97% | 43.83x |
| moneytalksnews.com | 1.57% | 43.15x |
| startsat60.com | 4.18% | 42.90x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grandparents audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.16% | 29.93x |
| Canadian Seniors Real Estate Research Cluster | 0.24% | 28.07x |
| Disease Cluster | 0.36% | 27.56x |
| Custom Gifts | 0.42% | 27.06x |
| Mysticism | 0.24% | 24.89x |
| Arthritis & Bones | 0.81% | 24.62x |
| Natural Diet & Supplement Researchers | 0.83% | 24.37x |
| Travel, Food, Fashion & Fitness | 4.04% | 23.94x |
| Yoga & Meditation | 1.43% | 23.33x |
| Weather Information | 0.28% | 23.26x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
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DEMOGRAPHICS
The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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