Dstillery Audiences

GRANDPARENTS

Audience Size: 2.9 Million Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 43.36% 53.34x
Custom Home Lighting Shoppers 43.36% 53.34x
Home-Made Face Mask Researchers 37.35% 49.67x
Women's Fitness Enthusiasts 49.36% 49.49x
Home Remodelers 49.56% 49.15x
Women's Health Researchers 49.75% 49.03x
Women’s Lifestyle Blogs Researchers 49.23% 48.85x
Home Design and Living Publication Readers 42.17% 46.99x
Luxury Second Home Owners 44.72% 46.98x
Menopause Researchers 51.72% 46.00x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.25x
Chicos 0.02% 1.22x
Dressbarn 0.01% 1.15x
LOFT 0.01% 1.10x
Gymboree 0.01% 1.09x
Gap 0.01% 1.03x
Old Navy 0.02% 1.03x
Carhartt 0.15% 0.99x
American Eagle Outfitters 0.01% 0.95x
Aeropostale 0.01% 0.93x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is manrepeller.com.

Website Composition Index
manrepeller.com 5.50% 45.19x
tatler.com 1.02% 43.63x
styleatacertainage.com 3.22% 41.78x
moneytalksnews.com 1.50% 41.39x
freshome.com 1.06% 41.15x
steinmart.com 2.49% 40.99x
cozylittlehouse.com 1.14% 40.19x
momcurls.com 1.36% 39.58x
trueactivist.com 3.66% 39.05x
thefinancialdiet.com 2.25% 38.95x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.25% 29.44x
London Tourism & Events 0.07% 27.45x
Canadian Seniors Real Estate Research Cluster 0.13% 26.64x
Canada Shopping - General Commerce 0.58% 25.62x
Perfume, Makeup & Cosmetics 0.51% 25.12x
Travel, Food, Fashion & Fitness 4.44% 24.81x
Canada Consumer Product Cluster 5.60% 24.54x
Disease Cluster 0.15% 24.43x
Yoga & Meditation 1.24% 24.39x
Arthritis & Bones 0.69% 23.90x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female