Dstillery Audiences

GRANDPARENTS

Audience Size: 2.4 Million Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 38.42% 140.53x
Home Custom Bedroom Decorators 38.42% 135.55x
Custom Home Lighting Shoppers 38.42% 135.55x
Women's Fitness Enthusiasts 36.95% 134.14x
Luxury Second Home Owners 36.95% 134.14x
Women's Health Researchers 38.92% 133.50x
Home Remodelers 43.35% 132.29x
Cholesterol Researchers 33.99% 132.09x
Breast Cancer Fund Raisers 37.44% 132.07x
Home Design and Living Publication Readers 38.42% 130.02x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Chicos.

Location Composition Index
Chicos 0.01% 1.38x
Maurices 0.02% 1.30x
Mens Wearhouse 0.01% 1.30x
Victoria's Secret 0.01% 1.28x
Carhartt 0.10% 0.69x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is masondixonknitting.com.

Website Composition Index
masondixonknitting.com 1.15% 32.31x
fiercefifties.com 1.27% 28.68x
maravipost.com 2.43% 28.34x
cozylittlehouse.com 1.18% 28.09x
travelsmith.com 1.21% 27.43x
star2.com 1.11% 27.23x
marriedbiography.com 4.12% 26.97x
fabulousafter40.com 2.81% 26.51x
care2.com 1.89% 26.36x
short-haircut.com 1.26% 26.28x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 11.82% 42.34x
Consumer Packaged Goods 16.75% 35.21x
Dating & Relationships 29.06% 34.28x
Ireland Cluster 11.33% 34.24x
Assorted Topics (Family, Household Wellness, The Beach) 10.34% 31.26x
Conservatives & Conspiracies 9.36% 31.21x
Caribbean Cluster 8.37% 29.45x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 9.85% 29.32x
Travel Adventure 8.87% 28.58x
Stay at Home Mom 28.57% 28.19x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female