Dstillery Audiences

GRANDPARENTS

Audience Size: 2 Million Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 44.42% 55.61x
Custom Home Lighting Shoppers 44.42% 55.61x
Women's Fitness Enthusiasts 49.42% 51.81x
Home Remodelers 49.70% 51.38x
Women's Health Researchers 50.80% 51.30x
Women’s Lifestyle Blogs Researchers 50.26% 50.83x
Home Design and Living Publication Readers 43.57% 49.54x
Home-Made Face Mask Researchers 36.28% 49.06x
Luxury Second Home Owners 46.08% 48.82x
Cholesterol Researchers 41.84% 47.87x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.10x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is maravipost.com.

Website Composition Index
maravipost.com 1.21% 61.12x
tatler.com 1.17% 52.19x
factaholics.com 1.31% 51.46x
manrepeller.com 5.39% 50.87x
styleatacertainage.com 3.07% 47.85x
cozylittlehouse.com 1.16% 46.32x
steinmart.com 3.00% 45.38x
zubican.com 1.97% 43.83x
moneytalksnews.com 1.57% 43.15x
startsat60.com 4.18% 42.90x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.16% 29.93x
Canadian Seniors Real Estate Research Cluster 0.24% 28.07x
Disease Cluster 0.36% 27.56x
Custom Gifts 0.42% 27.06x
Mysticism 0.24% 24.89x
Arthritis & Bones 0.81% 24.62x
Natural Diet & Supplement Researchers 0.83% 24.37x
Travel, Food, Fashion & Fitness 4.04% 23.94x
Yoga & Meditation 1.43% 23.33x
Weather Information 0.28% 23.26x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female