GRANDPARENTS

Audience Size: 1.8 Million Devices

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Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Grandparents audience.

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	40.08%	57.51x
Custom Home Lighting Shoppers	40.08%	57.50x
Home-Made Face Mask Researchers	38.91%	54.15x
Home Remodelers	47.20%	52.40x
Women's Fitness Enthusiasts	47.87%	52.03x
Women's Health Researchers	48.38%	51.28x
Women’s Lifestyle Blogs Researchers	48.62%	50.79x
Home Design and Living Publication Readers	40.16%	49.09x
Home Design Enthusiasts	43.11%	48.25x
Luxury Second Home Owners	44.48%	48.10x

Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.

Index: A comparison of the Grandparents audience to the internet population.

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.44x
Express	0.02%	1.36x
Dressbarn	0.01%	1.27x
White House Black Market	0.02%	1.17x
Lane Bryant	0.01%	1.13x
Jos A. Bank Clothiers	0.01%	1.12x
LOFT	0.01%	1.08x
Banana Republic	0.01%	1.07x
Old Navy	0.03%	1.05x
Aeropostale	0.01%	1.05x

Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.

Index: A comparison of the Grandparents audience to the internet population.

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is manrepeller.com.

Website	Composition	Index
manrepeller.com	2.22%	57.71x
styleatacertainage.com	2.57%	55.77x
awellstyledlife.com	2.17%	45.62x
healthnfitness.net	3.45%	45.56x
sixtyandme.com	8.22%	44.29x
fabulousafter40.com	2.83%	43.21x
startsat60.com	2.95%	43.03x
hgtv.ca	4.54%	41.99x
halfeddie.com	1.23%	41.77x
katiegoesplatinum.com	1.39%	41.35x

Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.

Index: A comparison of the Grandparents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Canada Shopping - General Commerce.

Content Affinity	Composition	Index
Canada Shopping - General Commerce	0.26%	29.54x
Disease Cluster	0.08%	29.54x
Travel, Food, Fashion & Fitness	3.75%	27.02x
Canada Consumer Product Cluster	4.10%	26.91x
Perfume, Makeup & Cosmetics	0.48%	26.30x
Canada Shopping - Kitchenware	0.57%	23.97x
Yoga & Meditation	0.80%	23.74x
Pharmacy	0.34%	23.55x
DIY Decoration & Furniture	4.22%	23.27x
Arthritis & Bones	0.42%	22.79x

Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.

Index: A comparison of the Grandparents audience to the internet population.

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female