GRANDPARENTS

Audience Size: 2.9 Million Devices

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Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Grandparents audience.

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	43.36%	53.34x
Custom Home Lighting Shoppers	43.36%	53.34x
Home-Made Face Mask Researchers	37.35%	49.67x
Women's Fitness Enthusiasts	49.36%	49.49x
Home Remodelers	49.56%	49.15x
Women's Health Researchers	49.75%	49.03x
Women’s Lifestyle Blogs Researchers	49.23%	48.85x
Home Design and Living Publication Readers	42.17%	46.99x
Luxury Second Home Owners	44.72%	46.98x
Menopause Researchers	51.72%	46.00x

Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.

Index: A comparison of the Grandparents audience to the internet population.

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.25x
Chicos	0.02%	1.22x
Dressbarn	0.01%	1.15x
LOFT	0.01%	1.10x
Gymboree	0.01%	1.09x
Gap	0.01%	1.03x
Old Navy	0.02%	1.03x
Carhartt	0.15%	0.99x
American Eagle Outfitters	0.01%	0.95x
Aeropostale	0.01%	0.93x

Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.

Index: A comparison of the Grandparents audience to the internet population.

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is manrepeller.com.

Website	Composition	Index
manrepeller.com	5.50%	45.19x
tatler.com	1.02%	43.63x
styleatacertainage.com	3.22%	41.78x
moneytalksnews.com	1.50%	41.39x
freshome.com	1.06%	41.15x
steinmart.com	2.49%	40.99x
cozylittlehouse.com	1.14%	40.19x
momcurls.com	1.36%	39.58x
trueactivist.com	3.66%	39.05x
thefinancialdiet.com	2.25%	38.95x

Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.

Index: A comparison of the Grandparents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Custom Gifts.

Content Affinity	Composition	Index
Custom Gifts	0.25%	29.44x
London Tourism & Events	0.07%	27.45x
Canadian Seniors Real Estate Research Cluster	0.13%	26.64x
Canada Shopping - General Commerce	0.58%	25.62x
Perfume, Makeup & Cosmetics	0.51%	25.12x
Travel, Food, Fashion & Fitness	4.44%	24.81x
Canada Consumer Product Cluster	5.60%	24.54x
Disease Cluster	0.15%	24.43x
Yoga & Meditation	1.24%	24.39x
Arthritis & Bones	0.69%	23.90x

Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.

Index: A comparison of the Grandparents audience to the internet population.

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female