Dstillery Audiences

GRANDPARENTS

Audience Size: 2.6 Million Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 52.12% 41.19x
Home and Garden TV Fans 38.65% 40.75x
Women’s Lifestyle Blogs Researchers 53.34% 40.55x
Home Custom Bedroom Decorators 53.20% 40.46x
Custom Home Lighting Shoppers 53.19% 40.46x
Home Remodelers 52.67% 40.18x
Home Design and Living Publication Readers 48.80% 38.87x
Luxury Second Home Owners 51.65% 37.98x
Cholesterol Researchers 46.35% 37.77x
Online Health Researchers 44.83% 36.88x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.63x
Chicos 0.02% 1.38x
Lane Bryant 0.01% 1.36x
LOFT 0.01% 1.34x
Banana Republic 0.01% 1.34x
Gymboree 0.01% 1.32x
Dressbarn 0.01% 1.30x
Express 0.01% 1.30x
American Eagle Outfitters 0.01% 1.28x
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is maravipost.com.

Website Composition Index
maravipost.com 1.94% 40.68x
marriedbiography.com 1.85% 37.22x
chadwicks.com 1.87% 36.92x
cozylittlehouse.com 1.15% 36.79x
care2.com 1.17% 36.18x
destinationtips.com 1.43% 35.21x
fabulousafter40.com 2.47% 34.93x
crossroadshospice.com 1.89% 34.92x
interweave.com 1.18% 34.27x
sixtyandme.com 6.80% 33.96x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 29.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 23.10x
Holistic Medicine 0.26% 22.54x
Home Decoration - Crafts & Kids 0.54% 19.30x
Natural Diet & Supplement Researchers 1.53% 18.85x
Travel, Food, Fashion & Fitness 5.68% 18.58x
Dermatology 0.73% 17.87x
Arthritis & Bones 1.70% 17.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 17.38x
South Carolina Travel 0.11% 16.97x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female