Explore the Grandparents Audience
Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Grandparents audience.
INTERESTS
The Grandparents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 23.66% | 78.63x |
| Custom Home Lighting Shoppers | 23.66% | 78.63x |
| Women’s Lifestyle Blogs Researchers | 40.55% | 67.97x |
| Home Remodelers | 36.95% | 67.58x |
| Women's Fitness Enthusiasts | 37.21% | 67.09x |
| Women's Health Researchers | 38.45% | 66.58x |
| Home-Made Face Mask Researchers | 34.94% | 65.65x |
| Home Design Enthusiasts | 34.64% | 63.60x |
| Home Design and Living Publication Readers | 27.53% | 63.44x |
| Home and Garden TV Fans | 31.64% | 59.10x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
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APPAREL RETAILERS
The Grandparents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grandparents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.13x |
| Carhartt | 0.09% | 0.94x |
| Old Navy | 0.01% | 0.89x |
| Victoria's Secret | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
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WEBSITES
The Grandparents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grandparents audience is cindyhattersleydesign.com.
| Website | Composition | Index |
| cindyhattersleydesign.com | 1.21% | 67.51x |
| styleatacertainage.com | 3.70% | 63.82x |
| hgtv.ca | 1.88% | 56.50x |
| pophaircuts.com | 1.19% | 55.11x |
| whatkatewore.com | 1.39% | 55.09x |
| awellstyledlife.com | 3.43% | 54.85x |
| maisondecinq.com | 1.04% | 53.81x |
| dressedformyday.com | 1.25% | 53.18x |
| sixtyandme.com | 11.56% | 51.04x |
| fabulousafter40.com | 2.79% | 50.75x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grandparents audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.71% | 42.56x |
| Travel, Food, Fashion & Fitness | 4.51% | 35.73x |
| Canada Consumer Product Cluster | 2.23% | 35.01x |
| DIY Decoration & Furniture | 4.46% | 28.43x |
| Teen Hair | 1.74% | 28.18x |
| Assorted Topics (Television, Origami, Men's Health) | 1.20% | 27.68x |
| Nutrition & Diabetic Living | 0.15% | 27.60x |
| Homemade Jewelry & Crafts | 0.16% | 24.84x |
| Healthy Eating Researchers | 0.12% | 24.57x |
| Paleo & Keto Diet Enthusiasts | 0.67% | 24.40x |
Composition Percentage:
The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
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DEMOGRAPHICS
The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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