Dstillery Audiences

GRANDPARENTS

Audience Size: 1.1 Million Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 23.66% 78.63x
Custom Home Lighting Shoppers 23.66% 78.63x
Women’s Lifestyle Blogs Researchers 40.55% 67.97x
Home Remodelers 36.95% 67.58x
Women's Fitness Enthusiasts 37.21% 67.09x
Women's Health Researchers 38.45% 66.58x
Home-Made Face Mask Researchers 34.94% 65.65x
Home Design Enthusiasts 34.64% 63.60x
Home Design and Living Publication Readers 27.53% 63.44x
Home and Garden TV Fans 31.64% 59.10x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.13x
Carhartt 0.09% 0.94x
Old Navy 0.01% 0.89x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is cindyhattersleydesign.com.

Website Composition Index
cindyhattersleydesign.com 1.21% 67.51x
styleatacertainage.com 3.70% 63.82x
hgtv.ca 1.88% 56.50x
pophaircuts.com 1.19% 55.11x
whatkatewore.com 1.39% 55.09x
awellstyledlife.com 3.43% 54.85x
maisondecinq.com 1.04% 53.81x
dressedformyday.com 1.25% 53.18x
sixtyandme.com 11.56% 51.04x
fabulousafter40.com 2.79% 50.75x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.71% 42.56x
Travel, Food, Fashion & Fitness 4.51% 35.73x
Canada Consumer Product Cluster 2.23% 35.01x
DIY Decoration & Furniture 4.46% 28.43x
Teen Hair 1.74% 28.18x
Assorted Topics (Television, Origami, Men's Health) 1.20% 27.68x
Nutrition & Diabetic Living 0.15% 27.60x
Homemade Jewelry & Crafts 0.16% 24.84x
Healthy Eating Researchers 0.12% 24.57x
Paleo & Keto Diet Enthusiasts 0.67% 24.40x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female