Dstillery Audiences

GRANDPARENTS

Audience Size: 449.9 Thousand Devices

Explore the Grandparents Audience

Below you'll find more information about the Grandparents audience, broken down in different categories based on their digital and physical behaviors. These are 449.9 thousand unique devices whose actions qualify for the Grandparents audience.

Dstillery Crafted Audiences

INTERESTS

The Grandparents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grandparents audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 37.81% 149.07x
Home Custom Bedroom Decorators 15.25% 132.50x
Custom Home Lighting Shoppers 15.25% 132.50x
Wellness Enthusiasts 24.38% 111.40x
Women's Fitness Enthusiasts 46.90% 102.26x
Women’s Fashion Blogs Readers 48.24% 102.14x
Home Remodelers 48.37% 98.57x
Women's Health Researchers 48.88% 98.11x
Home Design and Living Publication Readers 19.91% 84.83x
Streaming British TV Users 33.10% 78.82x
Composition Percentage: The overlap percentage between the Grandparents audience and the Interest attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grandparents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grandparents audience is Maurices.

Location Composition Index
Maurices 0.03% 1.62x
Urban Outfitters 0.01% 1.38x
Gymboree 0.01% 1.30x
Composition Percentage: The overlap percentage between the Grandparents audience and the Location attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grandparents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grandparents audience is styleatacertainage.com.

Website Composition Index
styleatacertainage.com 4.08% 132.06x
theguardian.pe.ca 1.50% 125.78x
cindyhattersleydesign.com 1.82% 115.21x
thechronicleherald.ca 3.85% 114.66x
remembering.ca 4.28% 112.36x
50isnotold.com 2.90% 107.39x
kamloopsthisweek.com 2.49% 106.69x
insidehalton.com 7.52% 100.54x
dressedformyday.com 2.80% 99.37x
timescolonist.com 7.83% 96.65x
Composition Percentage: The overlap percentage between the Grandparents audience and the Web attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grandparents audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 2.55% 65.84x
Travel, Food, Fashion & Fitness 4.80% 59.92x
Perfume, Makeup & Cosmetics 0.88% 56.52x
DIY Decoration & Furniture 6.98% 47.57x
Assorted Topics (Television, Origami, Men's Health) 1.22% 47.48x
Canada Tourism Research Cluster 6.64% 45.34x
Vancouver British Columbia Research Cluster 3.27% 41.36x
Female Lifestyle Content Readers 3.19% 39.25x
Canada Business Cluster 7.29% 38.86x
Quebec Vacations 2.14% 38.37x
Composition Percentage: The overlap percentage between the Grandparents audience and the Content Affinity attribute.
Index: A comparison of the Grandparents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grandparents audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female