Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 2.9 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 41.12% 25.97x
Guitar Enthusiasts 33.37% 19.63x
Musical Instrument Purchasers 33.42% 19.50x
Jazz Music Fans 33.93% 18.92x
Live Concert Fans 23.42% 17.50x
Beer Aficionados 25.43% 17.48x
Craft Beer Enthusiasts 25.43% 15.58x
Aspen Trip Planners 23.57% 15.33x
Boston Trip Planners 22.21% 14.92x
Social Liberals 21.03% 14.82x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Supreme.

Location Composition Index
Supreme 0.01% 2.24x
Ann Taylor 0.24% 1.74x
REI 0.03% 1.73x
American Apparel 0.06% 1.70x
The North Face 0.04% 1.67x
Urban Outfitters 0.08% 1.66x
LL Bean 0.01% 1.64x
Hugo Boss 0.04% 1.53x
Lululemon 0.08% 1.51x
Uniqlo 0.02% 1.51x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is dead.net.

Website Composition Index
dead.net 3.85% 94.31x
liveforlivemusic.com 18.77% 91.29x
glidemagazine.com 1.14% 74.78x
jambands.com 4.51% 70.02x
fanfire.com 5.52% 59.29x
soundstagedirect.com 1.08% 58.91x
phantasytour.com 1.32% 58.13x
xpn.org 1.75% 51.70x
cidentertainment.com 4.38% 48.95x
goldminemag.com 1.06% 48.87x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Live Music.

Content Affinity Composition Index
Live Music 13.16% 22.40x
Concert Posters 1.33% 14.88x
Guitars & Instruments 9.39% 14.22x
Sports - Skiing, Snowboarding 0.04% 12.03x
Winter Sports & Gear 3.32% 12.01x
Beer, Wine & Alcohol 3.41% 11.69x
Music Production 3.73% 11.47x
Music Concerts 17.63% 11.39x
Feminism 1.22% 11.34x
Marijuana 2.14% 11.34x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male