Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 3.1 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 38.82% 25.02x
Guitar Enthusiasts 31.25% 18.71x
Musical Instrument Purchasers 32.43% 18.25x
Jazz Music Fans 32.51% 18.17x
Live Concert Fans 22.34% 16.78x
Beer Aficionados 24.44% 16.70x
Aspen Trip Planners 23.24% 14.55x
Ski and Snowboard Apparel Shoppers 22.34% 14.16x
Social Liberals 21.19% 14.13x
Occupy Movement Supporters 24.16% 14.10x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.08x
LL Bean 0.01% 1.94x
American Apparel 0.04% 1.70x
Intermix 0.01% 1.60x
Joe's Jeans 0.01% 1.60x
Ann Taylor 0.03% 1.57x
Urban Outfitters 0.06% 1.55x
J. Crew 0.04% 1.52x
REI 0.02% 1.51x
Free People 0.02% 1.50x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is deadheadland.com.

Website Composition Index
deadheadland.com 0.20% 118.51x
cashortrade.org 0.39% 112.37x
tomorrowsverse.com 0.24% 109.94x
widespreadpanic.com 0.49% 108.72x
phishrumors.com 0.23% 101.56x
livemusicblog.com 0.47% 100.50x
liveforlivemusic.com 16.92% 99.92x
umphreys.com 0.64% 93.61x
jerrygarcia.com 0.79% 92.43x
dead.net 4.19% 92.06x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Live Music.

Content Affinity Composition Index
Live Music 12.04% 22.06x
Concert Posters 1.39% 14.22x
Guitars & Instruments 8.40% 14.01x
Winter Sports & Gear 2.97% 12.96x
Beer, Wine & Alcohol 3.13% 11.54x
Feminism 1.26% 11.24x
Music Production 3.40% 11.16x
Music Concerts 15.84% 11.09x
Marijuana 2.13% 10.94x
London Tourism & Events 0.38% 10.29x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000