Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 4.1 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 35.36% 27.17x
Jazz Music Fans 34.81% 24.75x
Music Trivia Researchers 33.37% 24.58x
Musical Instrument Purchasers 31.78% 22.64x
Guitar Enthusiasts 31.39% 22.53x
Beer Aficionados 26.50% 21.64x
Craft Spirits Enthusiasts 26.93% 21.51x
Aspen Trip Planners 27.24% 20.77x
Classic Rock Fans 28.30% 20.66x
Craft Beer Enthusiasts 28.61% 20.50x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.35x
Supreme 0.01% 2.06x
Bonobos 0.16% 2.03x
Patagonia 0.02% 1.74x
REI 0.02% 1.73x
Jos A. Bank Clothiers 0.36% 1.50x
Madewell 0.02% 1.47x
Intermix 0.01% 1.38x
White House Black Market 0.43% 1.36x
Johnston and Murphy 0.66% 1.36x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is liveforlivemusic.com.

Website Composition Index
liveforlivemusic.com 17.29% 58.98x
dead.net 1.59% 57.35x
livemusicblog.com 1.81% 55.32x
fanfire.com 1.93% 48.19x
glidemagazine.com 1.66% 44.05x
jambands.com 4.37% 42.57x
cidentertainment.com 1.75% 40.45x
xpn.org 1.36% 38.16x
phantasytour.com 1.22% 34.55x
concertarchives.org 1.57% 34.34x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.50% 14.92x
Live Music 11.16% 14.09x
Guitars & Instruments 8.37% 13.67x
Sports - Skiing, Snowboarding 0.02% 13.42x
Winter Sports & Gear 1.82% 13.29x
Marijuana 1.04% 12.65x
Upstate New York State Athletics 0.18% 12.50x
Music Production 2.69% 11.96x
London Tourism & Events 0.22% 11.85x
Beer, Wine & Alcohol 2.79% 11.68x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male