Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 2.6 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 39.05% 42.25x
Guitar Enthusiasts 32.97% 32.42x
Musical Instrument Purchasers 33.27% 32.16x
Jazz Music Fans 33.65% 31.44x
Music Trivia Researchers 30.54% 31.35x
Beer Aficionados 25.58% 28.29x
Live Concert Fans 24.07% 27.37x
Craft Spirits Enthusiasts 23.88% 26.99x
Craft Beer Enthusiasts 25.42% 25.08x
Aspen Trip Planners 23.73% 25.07x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.32x
Mens Wearhouse 0.44% 1.13x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is dead.net.

Website Composition Index
dead.net 2.99% 96.68x
liveforlivemusic.com 24.00% 86.34x
glidemagazine.com 1.62% 72.50x
fanfire.com 4.11% 66.93x
jambands.com 5.44% 66.75x
xpn.org 1.72% 56.81x
phantasytour.com 1.42% 54.31x
cidentertainment.com 3.56% 53.82x
rockabilia.com 1.99% 47.51x
concertarchives.org 2.07% 47.39x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Live Music.

Content Affinity Composition Index
Live Music 14.47% 26.98x
Guitars & Instruments 10.51% 17.38x
Winter Sports & Gear 3.17% 15.61x
Music Production 3.89% 14.88x
Marijuana 1.83% 14.41x
Beer, Wine & Alcohol 3.67% 14.06x
Backpacking 7.05% 12.89x
Music Concerts 19.99% 12.44x
Liberal Media - Political Activism 4.09% 12.30x
Colorado Snow 3.84% 12.23x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male