Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 4.3 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 33.35% 21.88x
Music Trivia Researchers 32.79% 19.99x
Vinyl Record Collectors 34.57% 19.75x
Jazz Music Fans 34.13% 19.43x
Musical Instrument Purchasers 29.42% 17.66x
Guitar Enthusiasts 28.42% 17.44x
Beer Aficionados 25.63% 17.05x
Craft Beer Enthusiasts 27.27% 16.92x
Craft Spirits Enthusiasts 24.72% 16.87x
Aspen Trip Planners 26.66% 16.85x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is REI.

Location Composition Index
REI 0.02% 2.13x
Patagonia 0.01% 1.94x
Urban Outfitters 0.04% 1.43x
Talbots 0.04% 1.41x
The North Face 0.02% 1.32x
American Apparel 0.03% 1.32x
Lululemon 0.04% 1.31x
Bonobos 0.01% 1.28x
Jos A. Bank Clothiers 0.04% 1.26x
Club Monaco 0.01% 1.24x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is liveforlivemusic.com.

Website Composition Index
liveforlivemusic.com 12.68% 45.55x
dead.net 1.02% 44.33x
livemusicblog.com 1.89% 42.75x
glidemagazine.com 1.59% 34.06x
jambands.com 3.74% 30.39x
chordie.com 1.05% 24.97x
guitaretab.com 1.85% 23.61x
concertarchives.org 1.66% 22.72x
livenation.com 1.36% 22.46x
theopen.com 1.01% 21.65x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 12.80x
Concert Posters 0.42% 12.44x
Upstate New York State Athletics 0.18% 12.37x
Guitars & Instruments 8.16% 12.28x
Live Music 9.89% 12.04x
Marijuana 0.84% 11.73x
Cars, Travel & Food 0.20% 11.59x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 11.45x
Bird Watching 0.78% 11.17x
Winter Sports & Gear 1.69% 10.82x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male