Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 2.8 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 39.50% 28.75x
Guitar Enthusiasts 32.97% 21.16x
Musical Instrument Purchasers 33.20% 20.91x
Music Trivia Researchers 31.36% 20.75x
Jazz Music Fans 34.06% 19.66x
Live Concert Fans 24.44% 18.46x
Beer Aficionados 26.29% 18.44x
Craft Spirits Enthusiasts 24.25% 17.93x
Nature and Outdoors Book Readers 24.27% 16.25x
Boston Trip Planners 21.05% 16.20x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.29x
Supreme 0.02% 2.04x
Patagonia 0.03% 1.86x
Uniqlo 0.03% 1.83x
American Apparel 0.07% 1.75x
Everlane 0.01% 1.73x
Joe's Jeans 0.01% 1.70x
Urban Outfitters 0.09% 1.62x
The North Face 0.04% 1.60x
Ralph Lauren 0.02% 1.60x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is dead.net.

Website Composition Index
dead.net 2.99% 102.77x
liveforlivemusic.com 20.28% 92.79x
glidemagazine.com 1.22% 77.74x
jambands.com 4.36% 72.36x
fanfire.com 4.60% 69.39x
phantasytour.com 1.23% 59.54x
xpn.org 1.63% 57.33x
cidentertainment.com 3.94% 55.01x
theavettbrothers.com 1.05% 51.74x
besteveralbums.com 1.17% 49.83x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Live Music.

Content Affinity Composition Index
Live Music 13.40% 23.78x
Concert Posters 1.13% 17.08x
Guitars & Instruments 9.65% 15.24x
Sports - Skiing, Snowboarding 0.04% 13.45x
Marijuana 2.00% 12.88x
Music Production 3.74% 12.83x
London Tourism & Events 0.35% 12.73x
Winter Sports & Gear 3.34% 12.63x
Beer, Wine & Alcohol 3.54% 12.45x
Washington D.C. Hotels 0.03% 12.44x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male