Explore the Grateful Dead Fans Audience
Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Grateful Dead Fans audience.
INTERESTS
The Grateful Dead Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.
| Interest | Composition | Index |
| Jamband Fans | 38.82% | 25.02x |
| Guitar Enthusiasts | 31.25% | 18.71x |
| Musical Instrument Purchasers | 32.43% | 18.25x |
| Jazz Music Fans | 32.51% | 18.17x |
| Live Concert Fans | 22.34% | 16.78x |
| Beer Aficionados | 24.44% | 16.70x |
| Aspen Trip Planners | 23.24% | 14.55x |
| Ski and Snowboard Apparel Shoppers | 22.34% | 14.16x |
| Social Liberals | 21.19% | 14.13x |
| Occupy Movement Supporters | 24.16% | 14.10x |
Composition Percentage:
The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
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APPAREL RETAILERS
The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.08x |
| LL Bean | 0.01% | 1.94x |
| American Apparel | 0.04% | 1.70x |
| Intermix | 0.01% | 1.60x |
| Joe's Jeans | 0.01% | 1.60x |
| Ann Taylor | 0.03% | 1.57x |
| Urban Outfitters | 0.06% | 1.55x |
| J. Crew | 0.04% | 1.52x |
| REI | 0.02% | 1.51x |
| Free People | 0.02% | 1.50x |
Composition Percentage:
The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
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WEBSITES
The Grateful Dead Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grateful Dead Fans audience is deadheadland.com.
| Website | Composition | Index |
| deadheadland.com | 0.20% | 118.51x |
| cashortrade.org | 0.39% | 112.37x |
| tomorrowsverse.com | 0.24% | 109.94x |
| widespreadpanic.com | 0.49% | 108.72x |
| phishrumors.com | 0.23% | 101.56x |
| livemusicblog.com | 0.47% | 100.50x |
| liveforlivemusic.com | 16.92% | 99.92x |
| umphreys.com | 0.64% | 93.61x |
| jerrygarcia.com | 0.79% | 92.43x |
| dead.net | 4.19% | 92.06x |
Composition Percentage:
The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Live Music.
| Content Affinity | Composition | Index |
| Live Music | 12.04% | 22.06x |
| Concert Posters | 1.39% | 14.22x |
| Guitars & Instruments | 8.40% | 14.01x |
| Winter Sports & Gear | 2.97% | 12.96x |
| Beer, Wine & Alcohol | 3.13% | 11.54x |
| Feminism | 1.26% | 11.24x |
| Music Production | 3.40% | 11.16x |
| Music Concerts | 15.84% | 11.09x |
| Marijuana | 2.13% | 10.94x |
| London Tourism & Events | 0.38% | 10.29x |
Composition Percentage:
The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
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DEMOGRAPHICS
The Grateful Dead Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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