Dstillery Audiences

GRATEFUL DEAD FANS

Audience Size: 4.2 Million Devices

Explore the Grateful Dead Fans Audience

Below you'll find more information about the Grateful Dead Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Grateful Dead Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Grateful Dead Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grateful Dead Fans audience is Jamband Fans.

Interest Composition Index
Jamband Fans 34.83% 26.52x
Jazz Music Fans 33.53% 24.54x
Music Trivia Researchers 32.56% 24.49x
Musical Instrument Purchasers 30.64% 21.66x
Beer Aficionados 25.39% 21.58x
Guitar Enthusiasts 30.02% 21.50x
Craft Spirits Enthusiasts 25.57% 21.46x
Craft Beer Enthusiasts 27.09% 20.89x
Charitable Organization Supporters 26.86% 20.75x
Aspen Trip Planners 26.68% 20.70x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Interest attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grateful Dead Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grateful Dead Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.56x
The North Face 0.02% 1.69x
Urban Outfitters 0.04% 1.64x
Lululemon 0.04% 1.61x
Bonobos 0.01% 1.60x
Uniqlo 0.01% 1.46x
Tommy Bahama 0.01% 1.44x
Madewell 0.02% 1.43x
REI 0.01% 1.37x
American Apparel 0.02% 1.35x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Location attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grateful Dead Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grateful Dead Fans audience is liveforlivemusic.com.

Website Composition Index
liveforlivemusic.com 16.78% 59.55x
livemusicblog.com 1.94% 56.69x
dead.net 1.35% 55.67x
fanfire.com 1.36% 50.24x
glidemagazine.com 1.71% 42.89x
cidentertainment.com 1.24% 42.20x
jambands.com 4.48% 39.96x
xpn.org 1.15% 38.37x
phantasytour.com 1.08% 33.57x
concertarchives.org 1.58% 32.05x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Web attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grateful Dead Fans audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.42% 14.72x
Live Music 11.01% 13.64x
Guitars & Instruments 8.09% 13.59x
Marijuana 0.91% 12.97x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.79x
Cars, Travel & Food 0.23% 12.79x
Sports - Skiing, Snowboarding 0.01% 12.72x
Bird Watching 0.85% 12.55x
Winter Sports & Gear 1.73% 12.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.27x
Composition Percentage: The overlap percentage between the Grateful Dead Fans audience and the Content Affinity attribute.
Index: A comparison of the Grateful Dead Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grateful Dead Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male