Dstillery Audiences

GRILL MASTERS

Audience Size: 3.6 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 54.09% 34.85x
Gourmet Food & Wine Researchers 44.60% 31.47x
Home Kitchen Chefs 44.45% 29.70x
Cooking Show Fans 44.88% 29.63x
Craft Spirits Enthusiasts 41.16% 29.45x
Home Design and Living Publication Readers 36.72% 27.78x
Wine Lovers 36.53% 27.58x
Home Coffee Makers 39.98% 27.55x
BBQ Enthusiasts 45.73% 27.15x
Nutrition Conscious Eaters 36.85% 26.05x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.33x
REI 0.01% 1.32x
Chicos 0.04% 1.28x
Talbots 0.03% 1.24x
Jos A. Bank Clothiers 0.03% 1.22x
Eddie Bauer 0.01% 1.09x
Buckle 0.03% 1.08x
Dressbarn 0.02% 1.08x
Madewell 0.01% 1.06x
Mens Wearhouse 0.04% 1.04x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 1.74% 60.98x
virtualweberbullet.com 1.19% 59.47x
amazingribs.com 13.81% 45.59x
kingsford.com 1.04% 44.57x
thermoworks.com 5.97% 41.76x
smokingmeatforums.com 8.92% 39.42x
bbqdryrubs.com 1.94% 34.14x
smoking-meat.com 3.68% 33.43x
cooksillustrated.com 1.04% 33.06x
smokedbbqsource.com 3.32% 32.85x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 4.25% 36.32x
Rural Living 0.08% 24.57x
Home Improvement Contractor 0.49% 20.33x
Chef & Restaurant Resources 2.29% 18.22x
Survival Guides 0.25% 18.14x
Consumer Packaged Goods 13.65% 17.99x
Beer, Wine & Alcohol 3.66% 17.09x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 16.93x
As Seen On TV Products 0.04% 16.71x
Fishing 5.06% 16.24x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male