Dstillery Audiences

GRILL MASTERS

Audience Size: 2.6 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 53.20% 27.02x
Gourmet Food & Wine Researchers 39.05% 26.62x
Home Kitchen Chefs 38.59% 25.30x
BBQ Recipe Researchers 47.47% 25.24x
Cooking Show Fans 39.55% 23.88x
Home Brewing Enthusiasts 26.27% 21.72x
Blender Shoppers 37.85% 21.31x
Lawn & Garden Enthusiasts 35.40% 21.25x
Italian Food Enthusiasts 37.25% 20.77x
Professional Chefs 37.02% 20.66x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.19x
REI 0.02% 1.16x
Belk 0.02% 1.12x
The North Face 0.02% 1.08x
Free People 0.02% 1.08x
Chicos 0.05% 1.04x
LOFT 0.04% 1.03x
Joe's Jeans 0.00% 0.99x
Eddie Bauer 0.01% 0.98x
Patagonia 0.01% 0.98x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 2.17% 125.57x
traegergrills.com 16.74% 103.51x
virtualweberbullet.com 3.13% 96.65x
firecraft.com 2.13% 95.02x
smokymtbarbecue.com 1.10% 93.31x
cookscountry.com 1.33% 71.29x
bbqpitboys.com 1.67% 71.29x
smokingmeatforums.com 7.59% 69.52x
northernbrewer.com 1.03% 66.17x
thermoworks.com 7.69% 65.38x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 12.33% 38.58x
Rural Living 0.38% 23.30x
Home Improvement Contractor 4.67% 21.65x
Chef & Restaurant Resources 5.96% 16.39x
Survival Guides 0.72% 15.46x
Fishing 8.86% 15.15x
Beer, Wine & Alcohol 4.31% 14.73x
Bird Watching 1.99% 14.49x
Flags & Trump 0.16% 14.35x
Mail Order Food 4.33% 13.80x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female