Dstillery Audiences

GRILL MASTERS

Audience Size: 2.4 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 52.45% 30.99x
Gourmet Food & Wine Researchers 44.11% 29.75x
BBQ Recipe Researchers 42.84% 29.72x
Home Kitchen Chefs 41.00% 29.01x
Home Coffee Makers 39.33% 28.60x
Cooking Show Fans 41.47% 28.35x
Craft Spirits Enthusiasts 39.37% 28.33x
Wine Lovers 35.69% 25.06x
Home Brewing Enthusiasts 37.35% 24.99x
Home Design and Living Publication Readers 34.17% 24.58x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.30x
Mens Wearhouse 0.64% 1.23x
Buckle 0.23% 1.22x
Chicos 0.09% 1.19x
REI 0.02% 1.13x
Columbia 0.02% 1.12x
Belk 0.01% 1.10x
White House Black Market 0.25% 1.08x
Patagonia 0.02% 1.07x
Bonobos 0.06% 1.06x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 1.20% 94.52x
traegergrills.com 9.57% 82.61x
firecraft.com 1.25% 81.13x
virtualweberbullet.com 3.01% 72.22x
howtobbqright.com 1.88% 60.99x
smokingmeatforums.com 7.54% 57.87x
amazingribs.com 13.19% 53.58x
personaldefenseworld.com 1.34% 53.24x
thermoworks.com 7.74% 52.41x
bbqpitboys.com 1.63% 47.95x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 10.86% 36.35x
Rural Living 0.30% 24.09x
Home Improvement Contractor 3.02% 22.12x
Chef & Restaurant Resources 5.41% 17.83x
Survival Guides 0.68% 16.60x
Mail Order Food 3.58% 16.55x
Beer, Wine & Alcohol 5.29% 15.05x
Flags & Trump 0.14% 15.03x
Fishing 7.83% 14.34x
Hunting 8.89% 13.98x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male