Dstillery Audiences

GRILL MASTERS

Audience Size: 2.9 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 53.71% 37.85x
Gourmet Food & Wine Researchers 40.97% 34.20x
Home Kitchen Chefs 40.58% 32.26x
Cooking Show Fans 39.99% 31.99x
Home Design and Living Publication Readers 35.29% 30.78x
Craft Spirits Enthusiasts 40.00% 30.37x
Wine Lovers 34.26% 30.24x
Recipe Researchers 34.92% 27.83x
Nutrition Conscious Eaters 34.69% 27.78x
Home Coffee Makers 34.61% 27.68x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.45x
Express 0.01% 1.42x
Maurices 0.02% 1.38x
Victoria's Secret 0.02% 1.34x
White House Black Market 0.01% 1.34x
American Eagle Outfitters 0.01% 1.30x
Lane Bryant 0.01% 1.26x
The Childrens Place 0.01% 1.13x
Mens Wearhouse 0.01% 1.07x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thermoworks.com.

Website Composition Index
thermoworks.com 6.02% 44.92x
amazingribs.com 19.89% 43.72x
smokingmeatforums.com 12.56% 38.82x
pitboss-grills.com 1.69% 36.25x
lodgemfg.com 1.32% 35.85x
lemproducts.com 1.01% 35.84x
bbqdryrubs.com 2.08% 34.47x
ifoodblogger.com 1.29% 33.22x
snakeriverfarms.com 1.23% 33.04x
in-fisherman.com 1.70% 32.98x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 3.47% 38.53x
Chef & Restaurant Resources 1.39% 19.06x
Rural Living 0.03% 18.76x
Beer, Wine & Alcohol 3.34% 18.48x
Consumer Packaged Goods 16.87% 15.99x
Lawns & Pest Control 3.54% 15.56x
Food Cluster 0.92% 15.35x
Assorted Topics (Power Trains, Drones, Web Design) 1.62% 14.96x
Mail Order Food 1.42% 14.80x
Fishing 4.43% 14.60x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male