Dstillery Audiences

GRILL MASTERS

Audience Size: 2.8 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 41.01% 38.54x
Meat Smokers Receipe Researchers 53.25% 38.44x
Home Kitchen Chefs 42.49% 36.22x
Home Design and Living Publication Readers 33.65% 35.69x
Cooking Show Fans 40.67% 35.41x
Shelf-Stable Food Content Readers 21.36% 34.91x
Wine Lovers 35.94% 34.26x
Nutrition Conscious Eaters 36.81% 32.66x
Recipe Researchers 36.20% 32.26x
Healthy Diet Recipe Researchers 38.34% 31.39x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.16x
Mens Wearhouse 0.01% 1.14x
Maurices 0.02% 1.12x
White House Black Market 0.01% 1.03x
Buckle 0.01% 0.95x
Journeys 0.01% 0.91x
Old Navy 0.01% 0.85x
The Childrens Place 0.01% 0.83x
Victoria's Secret 0.01% 0.68x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thermoworks.com.

Website Composition Index
thermoworks.com 3.24% 52.64x
amazingribs.com 16.24% 50.96x
barbecuebible.com 8.49% 50.44x
smokingmeatforums.com 11.71% 42.75x
jesspryles.com 2.69% 42.05x
finecooking.com 2.50% 40.53x
seriouslysmoked.com 1.36% 37.31x
grillinfools.com 1.47% 35.25x
tasteofartisan.com 2.47% 34.13x
amazingfoodmadeeasy.com 1.31% 34.04x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 1.96% 37.67x
Sports - Golf, Hunting, Fishing 0.10% 19.72x
Beer, Wine & Alcohol 1.81% 18.25x
Chef & Restaurant Resources 0.10% 16.49x
Survival Guides 0.17% 16.46x
Consumer Packaged Goods 18.56% 16.46x
Pool Cleaning 0.12% 16.36x
Telescopes 0.15% 15.50x
Construction Apparel 0.06% 14.46x
Yard Structures 0.12% 14.46x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male