Dstillery Audiences

GRILL MASTERS

Audience Size: 4.1 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 45.06% 35.79x
Cooking Show Fans 44.23% 34.47x
Home Kitchen Chefs 44.29% 34.19x
Craft Spirits Enthusiasts 40.58% 34.06x
Home Coffee Makers 40.07% 33.38x
Wine Lovers 36.38% 31.42x
Home Design and Living Publication Readers 36.88% 31.39x
BBQ Enthusiasts 47.27% 30.52x
Nutrition Conscious Eaters 36.63% 29.78x
Texas Activity Researchers 32.33% 29.57x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.45x
Chicos 0.04% 1.27x
Jos A. Bank Clothiers 0.04% 1.15x
Lululemon 0.03% 1.11x
Buckle 0.04% 1.07x
Talbots 0.03% 1.06x
Madewell 0.02% 1.04x
White House Black Market 0.04% 1.04x
Coach 0.03% 1.02x
Mens Wearhouse 0.05% 1.02x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 2.92% 69.79x
virtualweberbullet.com 1.46% 65.59x
amazingribs.com 11.81% 51.96x
kingsford.com 1.20% 50.53x
smokingmeatforums.com 7.57% 44.87x
bonnieplants.com 1.72% 44.67x
bbqpitboys.com 1.13% 42.86x
recipetips.com 1.22% 42.65x
thermoworks.com 5.96% 42.07x
jesspryles.com 2.14% 40.58x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 4.88% 34.12x
Rural Living 0.14% 25.93x
Home Improvement Contractor 1.11% 23.22x
Survival Guides 0.29% 19.69x
Consumer Packaged Goods 14.51% 18.07x
Chef & Restaurant Resources 2.69% 17.78x
Mail Order Food 1.71% 17.10x
Beer, Wine & Alcohol 3.70% 16.35x
As Seen On TV Products 0.05% 16.07x
Fishing 5.51% 15.92x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male