Explore the Grill Masters Audience
Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Grill Masters audience.
INTERESTS
The Grill Masters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.
| Interest | Composition | Index |
| BBQ Enthusiasts | 53.51% | 26.07x |
| BBQ Recipe Researchers | 46.99% | 25.31x |
| Gourmet Food & Wine Researchers | 38.18% | 25.11x |
| Home Kitchen Chefs | 37.52% | 24.34x |
| Cooking Show Fans | 37.03% | 23.64x |
| Blender Shoppers | 38.94% | 20.54x |
| Lawn & Garden Enthusiasts | 35.14% | 20.43x |
| Italian Food Enthusiasts | 35.97% | 20.21x |
| Spa and Pool Owners | 32.15% | 20.17x |
| New Homeowners | 38.69% | 19.77x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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APPAREL RETAILERS
The Grill Masters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.24% | 1.24x |
| Chicos | 0.05% | 1.17x |
| Belk | 0.02% | 1.08x |
| Lane Bryant | 0.04% | 1.06x |
| The North Face | 0.02% | 1.05x |
| Gymboree | 0.03% | 1.03x |
| Dressbarn | 0.04% | 1.00x |
| Tommy Bahama | 0.02% | 1.00x |
| Old Navy | 0.06% | 0.96x |
| LOFT | 0.04% | 0.95x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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WEBSITES
The Grill Masters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.
| Website | Composition | Index |
| thesmokerking.com | 2.30% | 120.18x |
| langbbqsmokers.com | 0.18% | 102.04x |
| traegergrills.com | 18.05% | 99.98x |
| virtualweberbullet.com | 2.69% | 97.59x |
| smokymtbarbecue.com | 1.03% | 92.02x |
| smokinitforums.com | 0.26% | 91.82x |
| firecraft.com | 2.08% | 88.89x |
| thepauperedchef.com | 0.17% | 81.65x |
| bbqpitboysshop.com | 0.15% | 79.97x |
| mackspw.com | 0.57% | 75.68x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 12.04% | 39.11x |
| Rural Living | 0.37% | 23.93x |
| Home Improvement Contractor | 5.16% | 21.28x |
| Chef & Restaurant Resources | 5.53% | 16.70x |
| Survival Guides | 0.71% | 15.52x |
| Mail Order Food | 3.51% | 15.23x |
| Fishing | 9.08% | 14.84x |
| Beer, Wine & Alcohol | 4.02% | 14.57x |
| Flags & Trump | 0.16% | 14.00x |
| Bird Watching | 2.02% | 13.88x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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DEMOGRAPHICS
The Grill Masters audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000
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