Dstillery Audiences

GRILL MASTERS

Audience Size: 4 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 46.80% 34.07x
Cooking Show Fans 45.60% 32.91x
Home Kitchen Chefs 45.56% 32.62x
Craft Spirits Enthusiasts 40.71% 32.51x
Home Coffee Makers 42.13% 31.92x
Home Design and Living Publication Readers 36.83% 29.94x
Wine Lovers 36.70% 29.82x
BBQ Enthusiasts 49.44% 29.81x
Texas Activity Researchers 32.40% 28.54x
Nutrition Conscious Eaters 37.38% 28.35x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is White House Black Market.

Location Composition Index
White House Black Market 0.44% 1.32x
Buckle 0.35% 1.32x
Jos A. Bank Clothiers 0.33% 1.29x
Mens Wearhouse 0.54% 1.24x
Johnston and Murphy 0.62% 1.18x
REI 0.02% 1.13x
Bonobos 0.09% 1.11x
Madewell 0.01% 1.09x
Chicos 0.06% 1.03x
Tommy Bahama 0.03% 0.97x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 3.92% 68.08x
virtualweberbullet.com 1.83% 61.25x
amazingribs.com 11.37% 51.05x
howtobbqright.com 1.01% 48.31x
kingsford.com 1.52% 47.86x
smokingmeatforums.com 6.89% 47.70x
thermoworks.com 5.49% 47.32x
jesspryles.com 2.15% 46.86x
bbqpitboys.com 1.18% 44.16x
bonnieplants.com 2.32% 42.94x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 5.41% 31.57x
Rural Living 0.16% 24.04x
Home Improvement Contractor 1.43% 21.86x
Survival Guides 0.35% 19.24x
Handyman Tools 0.03% 17.69x
Mail Order Food 1.78% 17.27x
Chef & Restaurant Resources 2.92% 17.20x
Consumer Packaged Goods 15.65% 16.68x
Flags & Trump 0.09% 16.30x
Beer, Wine & Alcohol 3.75% 15.65x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male