Dstillery Audiences

GRILL MASTERS

Audience Size: 2.5 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 51.54% 44.05x
Home Coffee Makers 38.75% 40.60x
BBQ Recipe Researchers 43.68% 40.56x
Home Kitchen Chefs 40.18% 40.09x
Craft Spirits Enthusiasts 36.28% 39.49x
Gourmet Food & Wine Researchers 44.50% 39.02x
Cooking Show Fans 40.44% 37.92x
Home Exterior Design Enthusiasts 31.05% 34.45x
Home Brewing Enthusiasts 35.64% 34.29x
Blender Shoppers 35.08% 33.82x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.23x
Mens Wearhouse 0.43% 1.10x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 1.44% 124.72x
traegergrills.com 11.46% 107.51x
firecraft.com 1.48% 104.16x
virtualweberbullet.com 2.86% 97.57x
howtobbqright.com 2.03% 77.48x
smokingmeatforums.com 7.69% 76.45x
thermoworks.com 7.30% 69.54x
amazingribs.com 10.32% 69.41x
personaldefenseworld.com 1.58% 68.20x
bbqpitboys.com 1.58% 66.06x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 10.85% 49.23x
Home Improvement Contractor 3.48% 29.41x
Chef & Restaurant Resources 5.52% 21.88x
Mail Order Food 3.73% 20.15x
Beer, Wine & Alcohol 4.93% 18.47x
Fishing 8.08% 18.30x
Bird Watching 1.70% 18.21x
Consumer Packaged Goods 24.10% 17.76x
Hunting 9.43% 17.07x
Food Cluster 4.79% 16.60x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male