Dstillery Audiences

GRILL MASTERS

Audience Size: 2.1 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 39.85% 43.79x
Meat Smokers Receipe Researchers 48.97% 43.71x
Home Kitchen Chefs 42.29% 40.49x
Home Design and Living Publication Readers 32.72% 39.79x
Cooking Show Fans 40.42% 39.33x
Shelf-Stable Food Content Readers 22.26% 38.00x
Wine Lovers 34.63% 37.59x
Nutrition Conscious Eaters 33.92% 36.81x
Recipe Researchers 34.84% 35.95x
Healthy Eaters 32.95% 35.13x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.19x
Maurices 0.04% 1.12x
Carhartt 0.23% 1.11x
Forever 21 0.01% 1.09x
Hollister 0.01% 1.07x
Aeropostale 0.02% 0.97x
American Eagle Outfitters 0.02% 0.97x
Jos A. Bank Clothiers 0.02% 0.97x
Talbots 0.01% 0.92x
Old Navy 0.03% 0.90x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is amazingribs.com.

Website Composition Index
amazingribs.com 15.06% 60.05x
thermoworks.com 2.67% 59.69x
barbecuebible.com 8.46% 58.58x
jesspryles.com 1.96% 50.22x
smokingmeatforums.com 11.03% 49.86x
finecooking.com 1.41% 44.99x
grillinfools.com 1.22% 40.65x
smoking-meat.com 3.91% 37.48x
smoker-cooking.com 2.49% 37.43x
smokedmeatsunday.com 2.36% 37.29x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 1.68% 40.63x
Sports - Golf, Hunting, Fishing 0.07% 18.56x
Beer, Wine & Alcohol 1.30% 18.50x
Consumer Packaged Goods 18.30% 17.14x
Survival Guides 0.15% 15.83x
Rural Living 0.04% 15.11x
Canada Consumer Product Cluster 2.32% 15.10x
Environmental Conservation 0.05% 14.85x
Mail Order Food 0.34% 14.62x
Assorted Topics (Family, Household Wellness, The Beach) 14.59% 14.62x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female