Explore the Grill Masters Audience
Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Grill Masters audience.
INTERESTS
The Grill Masters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 39.85% | 43.79x |
| Meat Smokers Receipe Researchers | 48.97% | 43.71x |
| Home Kitchen Chefs | 42.29% | 40.49x |
| Home Design and Living Publication Readers | 32.72% | 39.79x |
| Cooking Show Fans | 40.42% | 39.33x |
| Shelf-Stable Food Content Readers | 22.26% | 38.00x |
| Wine Lovers | 34.63% | 37.59x |
| Nutrition Conscious Eaters | 33.92% | 36.81x |
| Recipe Researchers | 34.84% | 35.95x |
| Healthy Eaters | 32.95% | 35.13x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Curious about what else the Grill Masters audience is interested in?
Sign Up
APPAREL RETAILERS
The Grill Masters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grill Masters audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.19x |
| Maurices | 0.04% | 1.12x |
| Carhartt | 0.23% | 1.11x |
| Forever 21 | 0.01% | 1.09x |
| Hollister | 0.01% | 1.07x |
| Aeropostale | 0.02% | 0.97x |
| American Eagle Outfitters | 0.02% | 0.97x |
| Jos A. Bank Clothiers | 0.02% | 0.97x |
| Talbots | 0.01% | 0.92x |
| Old Navy | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Want to find more of the Grill Masters audience in the real world?
Sign Up
WEBSITES
The Grill Masters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grill Masters audience is amazingribs.com.
| Website | Composition | Index |
| amazingribs.com | 15.06% | 60.05x |
| thermoworks.com | 2.67% | 59.69x |
| barbecuebible.com | 8.46% | 58.58x |
| jesspryles.com | 1.96% | 50.22x |
| smokingmeatforums.com | 11.03% | 49.86x |
| finecooking.com | 1.41% | 44.99x |
| grillinfools.com | 1.22% | 40.65x |
| smoking-meat.com | 3.91% | 37.48x |
| smoker-cooking.com | 2.49% | 37.43x |
| smokedmeatsunday.com | 2.36% | 37.29x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Want to see more of the websites the Grill Masters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 1.68% | 40.63x |
| Sports - Golf, Hunting, Fishing | 0.07% | 18.56x |
| Beer, Wine & Alcohol | 1.30% | 18.50x |
| Consumer Packaged Goods | 18.30% | 17.14x |
| Survival Guides | 0.15% | 15.83x |
| Rural Living | 0.04% | 15.11x |
| Canada Consumer Product Cluster | 2.32% | 15.10x |
| Environmental Conservation | 0.05% | 14.85x |
| Mail Order Food | 0.34% | 14.62x |
| Assorted Topics (Family, Household Wellness, The Beach) | 14.59% | 14.62x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Want to see more of the Content Affinities the Grill Masters audience visits?
Sign Up
DEMOGRAPHICS
The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Grill Masters audience?
Sign Up