Dstillery Audiences

GRILL MASTERS

Audience Size: 391.2 Thousand Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 391.2 thousand unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 55.47% 31.18x
Gourmet Food & Wine Researchers 45.11% 27.95x
Cooking Show Fans 42.50% 26.53x
Home Kitchen Chefs 45.23% 26.21x
Home Design and Living Publication Readers 40.42% 25.51x
Wine Lovers 38.87% 25.20x
Craft Spirits Enthusiasts 41.17% 25.01x
Recipe Researchers 37.52% 23.80x
Nutrition Conscious Eaters 38.91% 23.51x
Home Coffee Makers 37.16% 22.47x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.55x
Talbots 0.01% 1.35x
Maurices 0.02% 1.33x
Dressbarn 0.01% 1.30x
Old Navy 0.02% 1.25x
Carhartt 0.22% 1.23x
Chicos 0.01% 1.14x
LOFT 0.01% 1.11x
Lane Bryant 0.01% 1.09x
Mens Wearhouse 0.02% 1.08x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thermoworks.com.

Website Composition Index
thermoworks.com 4.91% 37.44x
amazingribs.com 18.15% 35.90x
smokingmeatforums.com 11.44% 32.11x
pitboss-grills.com 1.22% 31.23x
bbqdryrubs.com 1.69% 28.55x
smoking-meat.com 4.48% 28.19x
growlermag.com 1.08% 27.92x
in-fisherman.com 1.30% 27.28x
amazingfoodmadeeasy.com 1.43% 26.34x
vindulge.com 5.30% 25.91x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 3.14% 30.54x
Beer, Wine & Alcohol 2.96% 16.13x
Chef & Restaurant Resources 0.92% 14.88x
Assorted Topics (Power Trains, Drones, Web Design) 1.58% 14.07x
Consumer Packaged Goods 19.56% 12.82x
Lawns & Pest Control 2.72% 12.79x
Food Cluster 0.62% 12.68x
Sports - Golf, Hunting, Fishing 0.15% 12.37x
Mail Order Food 1.22% 12.36x
Marijuana 0.31% 12.33x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male