Dstillery Audiences

GRILL MASTERS

Audience Size: 1.4 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Wine Lovers.

Interest Composition Index
Wine Lovers 38.10% 50.70x
Home Design and Living Publication Readers 21.58% 49.72x
Nutrition Conscious Eaters 26.06% 44.98x
Gourmet Food & Wine Researchers 32.70% 44.82x
Meat Smokers Receipe Researchers 39.93% 44.59x
Cooking Show Fans 31.14% 43.39x
Shelf-Stable Food Content Readers 17.84% 43.28x
Home Kitchen Chefs 33.32% 42.97x
Healthy Eaters 24.87% 42.36x
Pre-Measured Grocery Shoppers 34.54% 42.03x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.25x
Zumiez 0.01% 1.22x
Carhartt 0.16% 1.21x
Lane Bryant 0.01% 1.21x
Buckle 0.02% 1.19x
Aeropostale 0.01% 1.04x
Old Navy 0.02% 1.02x
American Eagle Outfitters 0.01% 0.99x
Mens Wearhouse 0.02% 0.94x
White House Black Market 0.01% 0.93x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is barbecuebible.com.

Website Composition Index
barbecuebible.com 6.91% 69.31x
amazingribs.com 11.68% 62.33x
thermoworks.com 1.70% 59.95x
smokingmeatforums.com 8.75% 52.39x
wired2fish.com 1.48% 39.99x
smokedmeatsunday.com 2.04% 39.24x
tasteofartisan.com 2.68% 37.85x
smoker-cooking.com 2.03% 37.28x
mrecipes.com 1.73% 37.27x
meateatingmilitaryman.com 1.28% 36.87x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 1.15% 46.51x
Beer, Wine & Alcohol 0.81% 18.37x
Assorted Topics (Family, Household Wellness, The Beach) 13.05% 15.19x
Consumer Packaged Goods 22.80% 15.01x
Canada Consumer Product Cluster 0.93% 14.67x
Cooking Recipe & Ingredient Researchers 39.78% 14.15x
Cakes & Sweets 0.45% 13.87x
Wine, Liquor & Mixology 7.16% 13.66x
Sports - Golf, Hunting, Fishing 0.05% 12.89x
Stay at Home Mom 16.90% 12.72x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female