Dstillery Audiences

GRILL MASTERS

Audience Size: 2.1 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 42.87% 41.61x
Meat Smokers Receipe Researchers 53.54% 41.54x
Home Kitchen Chefs 44.97% 38.61x
Home Design and Living Publication Readers 36.66% 38.37x
Cooking Show Fans 43.03% 38.24x
Wine Lovers 37.39% 36.74x
Shelf-Stable Food Content Readers 25.22% 36.24x
Nutrition Conscious Eaters 36.85% 35.65x
Recipe Researchers 38.54% 34.49x
Craft Spirits Enthusiasts 37.49% 33.97x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is amazingribs.com.

Website Composition Index
amazingribs.com 14.99% 53.18x
thermoworks.com 3.33% 52.84x
barbecuebible.com 7.58% 50.99x
smokingmeatforums.com 10.55% 43.60x
finecooking.com 3.53% 39.52x
smoking-meat.com 3.44% 37.62x
geniuskitchen.com 3.33% 36.69x
jesspryles.com 3.46% 36.67x
grillinfools.com 1.44% 36.37x
seriouslysmoked.com 1.76% 35.49x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 1.76% 40.38x
Chef & Restaurant Resources 0.19% 19.76x
Marijuana 0.08% 18.73x
Beer, Wine & Alcohol 1.79% 17.29x
Consumer Packaged Goods 18.92% 17.22x
Construction Apparel 0.12% 17.17x
Sports - Golf, Hunting, Fishing 0.10% 17.03x
Lawns & Pest Control 0.92% 16.77x
Bird Watching 0.17% 16.50x
Pool Cleaning 0.17% 16.34x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male