Dstillery Audiences

GRILL MASTERS

Audience Size: 3.5 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 53.54% 35.30x
Gourmet Food & Wine Researchers 42.89% 32.15x
Home Kitchen Chefs 43.18% 30.28x
Cooking Show Fans 43.25% 29.89x
Craft Spirits Enthusiasts 40.98% 29.55x
Home Design and Living Publication Readers 37.62% 28.29x
Wine Lovers 37.30% 27.99x
Home Coffee Makers 39.08% 26.96x
Recipe Researchers 35.46% 26.88x
Nutrition Conscious Eaters 36.66% 26.71x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 1.17% 62.56x
virtualweberbullet.com 1.09% 62.43x
amazingribs.com 15.20% 46.08x
thermoworks.com 5.84% 44.63x
smokingmeatforums.com 9.61% 40.84x
bbqdryrubs.com 2.01% 35.48x
smoking-meat.com 3.91% 34.24x
lodgemfg.com 1.78% 33.77x
vindulge.com 4.72% 33.48x
smokedbbqsource.com 3.78% 32.62x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 3.78% 37.46x
Rural Living 0.04% 18.57x
Chef & Restaurant Resources 1.87% 18.09x
Consumer Packaged Goods 13.23% 17.85x
Beer, Wine & Alcohol 3.51% 17.62x
Fishing 4.79% 16.31x
Mail Order Food 1.51% 15.51x
Food Cluster 1.43% 15.32x
Lawns & Pest Control 4.61% 15.16x
Assorted Topics (Power Trains, Drones, Web Design) 1.64% 15.12x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male