Dstillery Audiences

GRILL MASTERS

Audience Size: 3 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 53.51% 26.07x
BBQ Recipe Researchers 46.99% 25.31x
Gourmet Food & Wine Researchers 38.18% 25.11x
Home Kitchen Chefs 37.52% 24.34x
Cooking Show Fans 37.03% 23.64x
Blender Shoppers 38.94% 20.54x
Lawn & Garden Enthusiasts 35.14% 20.43x
Italian Food Enthusiasts 35.97% 20.21x
Spa and Pool Owners 32.15% 20.17x
New Homeowners 38.69% 19.77x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.24x
Chicos 0.05% 1.17x
Belk 0.02% 1.08x
Lane Bryant 0.04% 1.06x
The North Face 0.02% 1.05x
Gymboree 0.03% 1.03x
Dressbarn 0.04% 1.00x
Tommy Bahama 0.02% 1.00x
Old Navy 0.06% 0.96x
LOFT 0.04% 0.95x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 2.30% 120.18x
langbbqsmokers.com 0.18% 102.04x
traegergrills.com 18.05% 99.98x
virtualweberbullet.com 2.69% 97.59x
smokymtbarbecue.com 1.03% 92.02x
smokinitforums.com 0.26% 91.82x
firecraft.com 2.08% 88.89x
thepauperedchef.com 0.17% 81.65x
bbqpitboysshop.com 0.15% 79.97x
mackspw.com 0.57% 75.68x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 12.04% 39.11x
Rural Living 0.37% 23.93x
Home Improvement Contractor 5.16% 21.28x
Chef & Restaurant Resources 5.53% 16.70x
Survival Guides 0.71% 15.52x
Mail Order Food 3.51% 15.23x
Fishing 9.08% 14.84x
Beer, Wine & Alcohol 4.02% 14.57x
Flags & Trump 0.16% 14.00x
Bird Watching 2.02% 13.88x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000