Explore the Grill Masters Audience
Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Grill Masters audience.
INTERESTS
The Grill Masters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grill Masters audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 37.40% | 60.41x |
| Home Design and Living Publication Readers | 15.72% | 59.74x |
| Healthy Eaters | 35.55% | 54.89x |
| Home Kitchen Chefs | 34.12% | 51.40x |
| Gourmet Food & Wine Researchers | 29.80% | 51.27x |
| Pre-Measured Grocery Shoppers | 33.62% | 51.13x |
| Shelf-Stable Food Content Readers | 14.86% | 50.61x |
| Cooking Show Fans | 28.82% | 50.09x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 14.71% | 49.17x |
| Vodka Enthusiasts | 15.91% | 48.84x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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APPAREL RETAILERS
The Grill Masters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.02% | 2.06x |
| Talbots | 0.02% | 1.55x |
| Mens Wearhouse | 0.02% | 1.47x |
| Lane Bryant | 0.01% | 1.29x |
| Lululemon | 0.01% | 1.24x |
| Chicos | 0.02% | 1.17x |
| LOFT | 0.01% | 1.17x |
| Dressbarn | 0.01% | 1.08x |
| Urban Outfitters | 0.02% | 1.07x |
| White House Black Market | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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WEBSITES
The Grill Masters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grill Masters audience is barbecuebible.com.
| Website | Composition | Index |
| barbecuebible.com | 5.50% | 77.19x |
| amazingribs.com | 10.35% | 68.63x |
| thermoworks.com | 1.08% | 65.84x |
| smokingmeatforums.com | 6.95% | 58.88x |
| emerils.com | 1.70% | 47.57x |
| theblackpeppercorn.com | 7.06% | 41.44x |
| smokedmeatsunday.com | 1.73% | 41.22x |
| tasteofartisan.com | 2.34% | 40.61x |
| cavetools.com | 1.27% | 39.53x |
| smoker-cooking.com | 1.48% | 39.47x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 1.14% | 47.07x |
| Beer, Wine & Alcohol | 0.62% | 19.50x |
| Assorted Topics (Family, Household Wellness, The Beach) | 11.08% | 17.93x |
| Cakes & Sweets | 0.32% | 16.78x |
| Cooking Recipe & Ingredient Researchers | 36.19% | 15.72x |
| Canada Consumer Product Cluster | 0.77% | 15.33x |
| Survival Guides | 0.08% | 15.11x |
| Vancouver British Columbia Research Cluster | 1.52% | 14.90x |
| Consumer Packaged Goods | 20.44% | 14.88x |
| Stay at Home Mom | 15.07% | 14.36x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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DEMOGRAPHICS
The Grill Masters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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