Explore the Grill Masters Audience
Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Grill Masters audience.
INTERESTS
The Grill Masters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grill Masters audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 39.20% | 33.60x |
| Gourmet Food & Wine Researchers | 45.14% | 33.49x |
| Home Coffee Makers | 37.06% | 32.96x |
| Craft Spirits Enthusiasts | 36.90% | 32.68x |
| BBQ Enthusiasts | 49.94% | 32.47x |
| Home Kitchen Chefs | 42.26% | 32.33x |
| BBQ Recipe Researchers | 40.46% | 29.89x |
| Home Brewing Enthusiasts | 35.29% | 28.92x |
| Wine Lovers | 34.83% | 28.89x |
| Home Design and Living Publication Readers | 33.82% | 28.84x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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APPAREL RETAILERS
The Grill Masters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grill Masters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.41% | 1.37x |
| Mens Wearhouse | 0.62% | 1.24x |
| White House Black Market | 0.36% | 1.20x |
| Buckle | 0.28% | 1.19x |
| REI | 0.02% | 1.17x |
| Belk | 0.02% | 1.16x |
| Johnston and Murphy | 0.39% | 1.11x |
| Talbots | 0.06% | 1.07x |
| Bonobos | 0.08% | 1.06x |
| Patagonia | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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WEBSITES
The Grill Masters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.
| Website | Composition | Index |
| traegergrills.com | 6.61% | 61.32x |
| virtualweberbullet.com | 2.40% | 55.09x |
| howtobbqright.com | 1.46% | 46.18x |
| amazingribs.com | 12.35% | 43.75x |
| smokingmeatforums.com | 7.25% | 43.02x |
| thermoworks.com | 6.67% | 41.33x |
| kingsford.com | 1.96% | 39.21x |
| jesspryles.com | 3.07% | 39.21x |
| bbqpitboys.com | 1.39% | 37.11x |
| meatwave.com | 1.25% | 36.53x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 7.88% | 33.36x |
| Rural Living | 0.23% | 24.40x |
| Home Improvement Contractor | 2.27% | 22.15x |
| Survival Guides | 0.48% | 18.17x |
| Chef & Restaurant Resources | 4.18% | 17.38x |
| Mail Order Food | 2.70% | 16.75x |
| Handyman Tools | 0.03% | 16.59x |
| Consumer Packaged Goods | 19.89% | 15.45x |
| Flags & Trump | 0.12% | 15.17x |
| Beer, Wine & Alcohol | 4.50% | 15.00x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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DEMOGRAPHICS
The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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