Dstillery Audiences

GRILL MASTERS

Audience Size: 1.1 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Wine Lovers.

Interest Composition Index
Wine Lovers 37.40% 60.41x
Home Design and Living Publication Readers 15.72% 59.74x
Healthy Eaters 35.55% 54.89x
Home Kitchen Chefs 34.12% 51.40x
Gourmet Food & Wine Researchers 29.80% 51.27x
Pre-Measured Grocery Shoppers 33.62% 51.13x
Shelf-Stable Food Content Readers 14.86% 50.61x
Cooking Show Fans 28.82% 50.09x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 14.71% 49.17x
Vodka Enthusiasts 15.91% 48.84x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.02% 2.06x
Talbots 0.02% 1.55x
Mens Wearhouse 0.02% 1.47x
Lane Bryant 0.01% 1.29x
Lululemon 0.01% 1.24x
Chicos 0.02% 1.17x
LOFT 0.01% 1.17x
Dressbarn 0.01% 1.08x
Urban Outfitters 0.02% 1.07x
White House Black Market 0.01% 0.93x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is barbecuebible.com.

Website Composition Index
barbecuebible.com 5.50% 77.19x
amazingribs.com 10.35% 68.63x
thermoworks.com 1.08% 65.84x
smokingmeatforums.com 6.95% 58.88x
emerils.com 1.70% 47.57x
theblackpeppercorn.com 7.06% 41.44x
smokedmeatsunday.com 1.73% 41.22x
tasteofartisan.com 2.34% 40.61x
cavetools.com 1.27% 39.53x
smoker-cooking.com 1.48% 39.47x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 1.14% 47.07x
Beer, Wine & Alcohol 0.62% 19.50x
Assorted Topics (Family, Household Wellness, The Beach) 11.08% 17.93x
Cakes & Sweets 0.32% 16.78x
Cooking Recipe & Ingredient Researchers 36.19% 15.72x
Canada Consumer Product Cluster 0.77% 15.33x
Survival Guides 0.08% 15.11x
Vancouver British Columbia Research Cluster 1.52% 14.90x
Consumer Packaged Goods 20.44% 14.88x
Stay at Home Mom 15.07% 14.36x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female