Dstillery Audiences

GRILL MASTERS

Audience Size: 4.1 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 55.05% 33.37x
Gourmet Food & Wine Researchers 44.81% 30.63x
Cooking Show Fans 42.90% 29.82x
Home Kitchen Chefs 43.75% 29.53x
Craft Spirits Enthusiasts 41.97% 28.64x
BBQ Enthusiasts 46.48% 28.12x
Home Coffee Makers 40.76% 27.56x
Home Design and Living Publication Readers 37.77% 26.71x
Wine Lovers 37.99% 26.50x
Nutrition Conscious Eaters 38.01% 25.03x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.32x
Belk 0.01% 1.16x
REI 0.01% 1.16x
Dressbarn 0.04% 1.14x
Jos A. Bank Clothiers 0.04% 1.08x
Mens Wearhouse 0.06% 1.03x
Talbots 0.03% 1.00x
Buckle 0.05% 0.99x
Tommy Bahama 0.01% 0.97x
Lane Bryant 0.04% 0.96x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 2.15% 56.66x
virtualweberbullet.com 1.21% 54.87x
amazingribs.com 12.47% 42.88x
kingsford.com 1.03% 42.00x
thermoworks.com 5.83% 37.78x
smokingmeatforums.com 8.20% 36.74x
bonnieplants.com 1.20% 35.71x
harborfreight.com 2.42% 32.31x
rectecgrills.com 1.00% 31.84x
smoking-meat.com 3.50% 31.69x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 5.05% 33.93x
Rural Living 0.14% 24.38x
Home Improvement Contractor 0.94% 21.68x
Survival Guides 0.29% 17.77x
Chef & Restaurant Resources 2.68% 17.05x
Consumer Packaged Goods 14.64% 16.61x
Beer, Wine & Alcohol 3.89% 15.67x
Fishing 5.71% 15.32x
As Seen On TV Products 0.05% 15.00x
Handyman Tools 0.02% 14.83x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male