Dstillery Audiences

GRILL MASTERS

Audience Size: 3.2 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 39.20% 33.60x
Gourmet Food & Wine Researchers 45.14% 33.49x
Home Coffee Makers 37.06% 32.96x
Craft Spirits Enthusiasts 36.90% 32.68x
BBQ Enthusiasts 49.94% 32.47x
Home Kitchen Chefs 42.26% 32.33x
BBQ Recipe Researchers 40.46% 29.89x
Home Brewing Enthusiasts 35.29% 28.92x
Wine Lovers 34.83% 28.89x
Home Design and Living Publication Readers 33.82% 28.84x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.37x
Mens Wearhouse 0.62% 1.24x
White House Black Market 0.36% 1.20x
Buckle 0.28% 1.19x
REI 0.02% 1.17x
Belk 0.02% 1.16x
Johnston and Murphy 0.39% 1.11x
Talbots 0.06% 1.07x
Bonobos 0.08% 1.06x
Patagonia 0.02% 1.04x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.

Website Composition Index
traegergrills.com 6.61% 61.32x
virtualweberbullet.com 2.40% 55.09x
howtobbqright.com 1.46% 46.18x
amazingribs.com 12.35% 43.75x
smokingmeatforums.com 7.25% 43.02x
thermoworks.com 6.67% 41.33x
kingsford.com 1.96% 39.21x
jesspryles.com 3.07% 39.21x
bbqpitboys.com 1.39% 37.11x
meatwave.com 1.25% 36.53x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 7.88% 33.36x
Rural Living 0.23% 24.40x
Home Improvement Contractor 2.27% 22.15x
Survival Guides 0.48% 18.17x
Chef & Restaurant Resources 4.18% 17.38x
Mail Order Food 2.70% 16.75x
Handyman Tools 0.03% 16.59x
Consumer Packaged Goods 19.89% 15.45x
Flags & Trump 0.12% 15.17x
Beer, Wine & Alcohol 4.50% 15.00x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male