Explore the Grill Masters Audience
Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Grill Masters audience.
INTERESTS
The Grill Masters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grill Masters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 46.80% | 34.07x |
| Cooking Show Fans | 45.60% | 32.91x |
| Home Kitchen Chefs | 45.56% | 32.62x |
| Craft Spirits Enthusiasts | 40.71% | 32.51x |
| Home Coffee Makers | 42.13% | 31.92x |
| Home Design and Living Publication Readers | 36.83% | 29.94x |
| Wine Lovers | 36.70% | 29.82x |
| BBQ Enthusiasts | 49.44% | 29.81x |
| Texas Activity Researchers | 32.40% | 28.54x |
| Nutrition Conscious Eaters | 37.38% | 28.35x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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APPAREL RETAILERS
The Grill Masters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grill Masters audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.44% | 1.32x |
| Buckle | 0.35% | 1.32x |
| Jos A. Bank Clothiers | 0.33% | 1.29x |
| Mens Wearhouse | 0.54% | 1.24x |
| Johnston and Murphy | 0.62% | 1.18x |
| REI | 0.02% | 1.13x |
| Bonobos | 0.09% | 1.11x |
| Madewell | 0.01% | 1.09x |
| Chicos | 0.06% | 1.03x |
| Tommy Bahama | 0.03% | 0.97x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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WEBSITES
The Grill Masters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grill Masters audience is traegergrills.com.
| Website | Composition | Index |
| traegergrills.com | 3.92% | 68.08x |
| virtualweberbullet.com | 1.83% | 61.25x |
| amazingribs.com | 11.37% | 51.05x |
| howtobbqright.com | 1.01% | 48.31x |
| kingsford.com | 1.52% | 47.86x |
| smokingmeatforums.com | 6.89% | 47.70x |
| thermoworks.com | 5.49% | 47.32x |
| jesspryles.com | 2.15% | 46.86x |
| bbqpitboys.com | 1.18% | 44.16x |
| bonnieplants.com | 2.32% | 42.94x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 5.41% | 31.57x |
| Rural Living | 0.16% | 24.04x |
| Home Improvement Contractor | 1.43% | 21.86x |
| Survival Guides | 0.35% | 19.24x |
| Handyman Tools | 0.03% | 17.69x |
| Mail Order Food | 1.78% | 17.27x |
| Chef & Restaurant Resources | 2.92% | 17.20x |
| Consumer Packaged Goods | 15.65% | 16.68x |
| Flags & Trump | 0.09% | 16.30x |
| Beer, Wine & Alcohol | 3.75% | 15.65x |
Composition Percentage:
The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
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DEMOGRAPHICS
The Grill Masters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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