Dstillery Audiences

GRILL MASTERS

Audience Size: 2.8 Million Devices

Explore the Grill Masters Audience

Below you'll find more information about the Grill Masters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Grill Masters audience.

Dstillery Crafted Audiences

INTERESTS

The Grill Masters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grill Masters audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 51.46% 28.37x
Home Coffee Makers 42.09% 26.02x
Home Kitchen Chefs 40.70% 25.82x
Gourmet Food & Wine Researchers 43.53% 25.44x
BBQ Recipe Researchers 46.96% 25.01x
Craft Spirits Enthusiasts 37.50% 24.85x
Cooking Show Fans 42.64% 23.63x
Home Exterior Design Enthusiasts 34.02% 22.66x
Blender Shoppers 39.57% 21.95x
Lawn & Garden Enthusiasts 36.58% 21.88x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Interest attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grill Masters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grill Masters audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.35x
LL Bean 0.01% 1.29x
Chicos 0.06% 1.22x
Carhartt 0.26% 1.18x
Gymboree 0.04% 1.17x
Jos A. Bank Clothiers 0.18% 1.16x
Kate Spade 0.02% 1.16x
Belk 0.02% 1.12x
Ralph Lauren 0.01% 1.10x
Old Navy 0.07% 1.09x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Location attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grill Masters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grill Masters audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 1.61% 134.18x
traegergrills.com 12.95% 116.09x
firecraft.com 1.65% 109.14x
virtualweberbullet.com 2.68% 107.30x
cookscountry.com 1.07% 82.19x
howtobbqright.com 1.96% 81.94x
smokingmeatforums.com 7.25% 79.13x
thermoworks.com 6.98% 75.45x
personaldefenseworld.com 1.78% 73.94x
bbqpitboys.com 1.48% 73.92x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Web attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grill Masters audience is Grilling.

Content Affinity Composition Index
Grilling 10.86% 40.68x
Rural Living 0.35% 24.85x
Home Improvement Contractor 4.13% 24.52x
Chef & Restaurant Resources 5.79% 17.86x
Survival Guides 0.68% 16.95x
Flags & Trump 0.15% 16.26x
Fishing 8.28% 16.04x
Bird Watching 1.82% 15.72x
Mail Order Food 4.05% 15.49x
Beer, Wine & Alcohol 4.48% 15.26x
Composition Percentage: The overlap percentage between the Grill Masters audience and the Content Affinity attribute.
Index: A comparison of the Grill Masters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grill Masters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female