Explore the Guitar Enthusiasts Audience
Below you'll find more information about the Guitar Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Guitar Enthusiasts audience.
INTERESTS
The Guitar Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitar Enthusiasts audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 81.14% | 64.09x |
| Metal and Rock Music Fans | 55.26% | 53.81x |
| Classic Rock Fans | 62.73% | 50.80x |
| Jamband Fans | 48.68% | 44.34x |
| Vinyl Record Collectors | 50.19% | 40.35x |
| Music Trivia Researchers | 34.78% | 32.92x |
| Live Concert Fans | 23.43% | 31.10x |
| Mens Fitness Publication Readers | 16.63% | 30.02x |
| Beer Aficionados | 20.21% | 29.18x |
| Lyrics Researchers | 33.84% | 29.11x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Interest attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Guitar Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitar Enthusiasts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.45x |
| Chicos | 0.02% | 1.28x |
| Eddie Bauer | 0.01% | 1.27x |
| Buckle | 0.01% | 1.24x |
| Maurices | 0.04% | 1.22x |
| Journeys | 0.02% | 1.20x |
| Banana Republic | 0.01% | 1.14x |
| Carhartt | 0.14% | 1.12x |
| Zumiez | 0.02% | 1.06x |
| H&M | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Location attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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WEBSITES
The Guitar Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitar Enthusiasts audience is premierguitar.com.
| Website | Composition | Index |
| premierguitar.com | 1.27% | 73.01x |
| vhnd.com | 3.60% | 59.66x |
| marshallforum.com | 2.11% | 56.65x |
| guitaraficionado.com | 1.15% | 54.47x |
| guitarspace.org | 2.93% | 53.90x |
| gretsch-talk.com | 1.23% | 53.16x |
| sevenstring.org | 2.27% | 52.89x |
| bravewords.com | 7.76% | 52.84x |
| squier-talk.com | 1.36% | 52.80x |
| sonicperspectives.com | 1.19% | 49.47x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Web attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitar Enthusiasts audience is Live Music.
| Content Affinity | Composition | Index |
| Live Music | 17.78% | 33.09x |
| Guitars & Instruments | 37.84% | 32.09x |
| Music Production | 3.18% | 28.29x |
| Music Concerts | 55.86% | 23.09x |
| Music Education | 0.43% | 20.11x |
| Crossfit & Obstacle Race Enthusiasts | 0.05% | 16.26x |
| Action Sports | 0.24% | 14.89x |
| Feminism | 0.20% | 13.87x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.14% | 13.85x |
| Song Lyrics & Sheet Music | 37.50% | 13.22x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Guitar Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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