Explore the Guitar Enthusiasts Audience
Below you'll find more information about the Guitar Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Guitar Enthusiasts audience.
INTERESTS
The Guitar Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitar Enthusiasts audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 79.47% | 51.67x |
| Metal and Rock Music Fans | 53.83% | 36.67x |
| Jamband Fans | 46.48% | 32.56x |
| Music Trivia Researchers | 40.07% | 26.79x |
| Guitar Music Researchers | 39.83% | 25.99x |
| Beer Aficionados | 32.61% | 24.08x |
| Live Concert Fans | 33.90% | 23.78x |
| Jazz Music Fans | 35.47% | 23.21x |
| Grateful Dead Fans | 32.78% | 22.49x |
| Comedy Fans | 35.61% | 21.99x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Interest attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Guitar Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitar Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.77x |
| Intermix | 0.01% | 1.44x |
| Columbia | 0.02% | 1.41x |
| Mens Wearhouse | 0.66% | 1.33x |
| Jos A. Bank Clothiers | 0.39% | 1.29x |
| LL Bean | 0.01% | 1.29x |
| American Apparel | 0.05% | 1.29x |
| Topshop | 0.02% | 1.27x |
| Levi Strauss | 0.02% | 1.25x |
| Bonobos | 0.07% | 1.21x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Location attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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WEBSITES
The Guitar Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitar Enthusiasts audience is tonereport.com.
| Website | Composition | Index |
| tonereport.com | 1.18% | 103.35x |
| digitech.com | 1.08% | 90.12x |
| marshallforum.com | 1.47% | 89.23x |
| mojotone.com | 1.48% | 88.39x |
| jimdunlop.com | 1.75% | 87.73x |
| warmoth.com | 1.29% | 84.82x |
| strat-talk.com | 3.13% | 82.41x |
| mylespaul.com | 2.55% | 82.17x |
| sevenstring.org | 1.56% | 81.53x |
| fretjam.com | 1.31% | 81.19x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Web attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitar Enthusiasts audience is Guitars & Instruments.
| Content Affinity | Composition | Index |
| Guitars & Instruments | 25.87% | 30.80x |
| Music Production | 9.09% | 27.66x |
| Live Music | 21.24% | 24.70x |
| Music Concerts | 47.92% | 18.38x |
| Song Lyrics & Sheet Music | 41.71% | 13.94x |
| Professional Audio Visual | 0.63% | 13.81x |
| London Tourism & Events | 0.45% | 13.30x |
| Concert Posters | 0.84% | 13.03x |
| Music Education | 5.71% | 12.80x |
| Men's Dress Shirt Shopping | 1.69% | 12.79x |
Composition Percentage:
The overlap percentage between the Guitar Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Guitar Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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