Dstillery Audiences

GUITAR ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Guitar Enthusiasts Audience

Below you'll find more information about the Guitar Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Guitar Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Guitar Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitar Enthusiasts audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 79.88% 44.29x
Jamband Fans 41.31% 26.29x
Metal and Rock Music Fans 62.53% 20.20x
Live Concert Fans 26.29% 19.62x
Jazz Music Fans 34.18% 19.50x
Beer Aficionados 28.46% 19.39x
Comedy Fans 31.01% 19.22x
Movie and Game Review Readers 26.17% 19.14x
Mens Fitness Publication Readers 24.21% 18.95x
Grateful Dead Fans 32.77% 18.73x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Interest attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitar Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitar Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.45x
Eddie Bauer 0.02% 1.42x
Free People 0.02% 1.30x
LL Bean 0.00% 1.27x
American Apparel 0.03% 1.25x
Urban Outfitters 0.05% 1.21x
REI 0.02% 1.17x
Gymboree 0.03% 1.17x
Michael Kors 0.02% 1.13x
Columbia 0.01% 1.10x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Location attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitar Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitar Enthusiasts audience is guitarfetish.com.

Website Composition Index
guitarfetish.com 0.56% 129.23x
dimarzio.com 0.63% 128.37x
allparts.com 0.24% 126.62x
guitaraficionado.com 0.25% 124.82x
gbase.com 0.26% 124.56x
tonereport.com 2.04% 123.57x
jacksonguitars.com 0.28% 122.22x
wamplerpedals.com 0.33% 121.64x
fender.com 1.74% 118.28x
marshallforum.com 0.99% 114.97x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Web attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitar Enthusiasts audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 21.81% 36.20x
Music Production 8.66% 28.27x
Live Music 15.43% 27.90x
Music Concerts 34.41% 23.87x
Song Lyrics & Sheet Music 31.97% 16.10x
Music Magazines 41.45% 13.00x
Concert Posters 1.23% 12.57x
Professional Audio Visual 0.80% 12.56x
Feminism 1.39% 12.43x
Sports - Skiing, Snowboarding 0.05% 12.25x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitar Enthusiasts audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999