Dstillery Audiences

GUITAR ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Guitar Enthusiasts Audience

Below you'll find more information about the Guitar Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Guitar Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Guitar Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitar Enthusiasts audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 79.47% 51.67x
Metal and Rock Music Fans 53.83% 36.67x
Jamband Fans 46.48% 32.56x
Music Trivia Researchers 40.07% 26.79x
Guitar Music Researchers 39.83% 25.99x
Beer Aficionados 32.61% 24.08x
Live Concert Fans 33.90% 23.78x
Jazz Music Fans 35.47% 23.21x
Grateful Dead Fans 32.78% 22.49x
Comedy Fans 35.61% 21.99x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Interest attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitar Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitar Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.77x
Intermix 0.01% 1.44x
Columbia 0.02% 1.41x
Mens Wearhouse 0.66% 1.33x
Jos A. Bank Clothiers 0.39% 1.29x
LL Bean 0.01% 1.29x
American Apparel 0.05% 1.29x
Topshop 0.02% 1.27x
Levi Strauss 0.02% 1.25x
Bonobos 0.07% 1.21x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Location attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitar Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitar Enthusiasts audience is tonereport.com.

Website Composition Index
tonereport.com 1.18% 103.35x
digitech.com 1.08% 90.12x
marshallforum.com 1.47% 89.23x
mojotone.com 1.48% 88.39x
jimdunlop.com 1.75% 87.73x
warmoth.com 1.29% 84.82x
strat-talk.com 3.13% 82.41x
mylespaul.com 2.55% 82.17x
sevenstring.org 1.56% 81.53x
fretjam.com 1.31% 81.19x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Web attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitar Enthusiasts audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 25.87% 30.80x
Music Production 9.09% 27.66x
Live Music 21.24% 24.70x
Music Concerts 47.92% 18.38x
Song Lyrics & Sheet Music 41.71% 13.94x
Professional Audio Visual 0.63% 13.81x
London Tourism & Events 0.45% 13.30x
Concert Posters 0.84% 13.03x
Music Education 5.71% 12.80x
Men's Dress Shirt Shopping 1.69% 12.79x
Composition Percentage: The overlap percentage between the Guitar Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Guitar Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitar Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male