Dstillery Audiences

GUN RIGHTS ADVOCATES

Audience Size: 5 Million Devices

Explore the Gun Rights Advocates Audience

Below you'll find more information about the Gun Rights Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Gun Rights Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Rights Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Rights Advocates audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 31.31% 35.61x
Outdoors Enthusiasts 49.55% 34.43x
Hunters 49.74% 31.40x
Truck Shoppers 43.51% 28.95x
Archery Enthusiasts 40.35% 28.92x
Quads and ATV Enthusiasts 45.10% 28.37x
Jeep Vehicle Shoppers 39.13% 27.89x
Power Tools Shoppers 36.33% 27.64x
Xtreme Sports Fans 39.28% 27.42x
Classic Car Shoppers 38.87% 26.96x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Interest attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Rights Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Rights Advocates audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.68x
Talbots 0.02% 1.16x
Buckle 0.04% 1.07x
Lane Bryant 0.03% 1.01x
Chicos 0.03% 0.99x
Dressbarn 0.02% 0.98x
Mens Wearhouse 0.04% 0.96x
Journeys 0.06% 0.90x
Old Navy 0.05% 0.88x
White House Black Market 0.03% 0.85x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Location attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Rights Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Rights Advocates audience is brownells.com.

Website Composition Index
brownells.com 3.20% 59.96x
grabagun.com 8.14% 59.73x
vortexoptics.com 2.16% 59.48x
collectorsfirearms.com 1.73% 58.59x
budsgunshop.com 19.53% 58.17x
rifleshootermag.com 3.38% 57.95x
surplusammo.com 1.69% 57.81x
gunlistings.org 1.18% 57.22x
shootingtimes.com 4.56% 57.20x
glock.com 3.31% 57.16x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Web attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Rights Advocates audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 24.10% 31.67x
Gun Enthusiast - Hunting & Self Defense 43.48% 28.32x
Rural Living 0.15% 27.30x
Police Gear 7.43% 24.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.46% 23.20x
Home Improvement Contractor 1.08% 22.71x
Hunting 13.99% 22.71x
Texas Off-Roading 0.15% 21.08x
Survival Guides 0.31% 21.03x
Airsoft & Paintball Equipment 0.88% 20.37x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Content Affinity attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Rights Advocates audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male