Dstillery Audiences

GUN RIGHTS ADVOCATES

Audience Size: 3.2 Million Devices

Explore the Gun Rights Advocates Audience

Below you'll find more information about the Gun Rights Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gun Rights Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Rights Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Rights Advocates audience is Hunters.

Interest Composition Index
Hunters 55.19% 59.63x
Outdoors Enthusiasts 52.89% 58.54x
Archery Enthusiasts 40.85% 47.82x
Blades and Hunting Knife Shoppers 42.45% 47.75x
Model Aircraft and Rocket Hobbyists 41.20% 46.29x
Off the Grid Living Enthusiasts 36.24% 44.55x
Quads and ATV Enthusiasts 42.51% 44.31x
Truck Shoppers 39.74% 42.45x
Power Tools Shoppers 34.19% 41.86x
Competitive Car Brand Shoppers 37.77% 41.59x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Interest attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Rights Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Rights Advocates audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.43% 1.14x
Buckle 0.13% 1.09x
Jos A. Bank Clothiers 0.25% 1.09x
Lane Bryant 0.04% 0.95x
Talbots 0.04% 0.92x
White House Black Market 0.12% 0.89x
Dressbarn 0.03% 0.87x
Old Navy 0.04% 0.83x
Chicos 0.04% 0.83x
Express 0.02% 0.82x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Location attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Rights Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Rights Advocates audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 2.08% 95.22x
sniperforums.com 1.33% 94.22x
spikestactical.com 1.29% 93.56x
brownells.com 7.56% 93.33x
budsgunshop.com 28.23% 92.66x
iammo.com 1.13% 92.49x
rifleshootermag.com 5.51% 91.27x
shootingtimes.com 6.83% 90.67x
gundigest.com 2.67% 90.14x
luckygunner.com 3.55% 90.02x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Web attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Rights Advocates audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 42.77% 40.83x
Gun Enthusiast - Hunting & Self Defense 60.92% 35.17x
Hunting 17.02% 33.29x
Police Gear 10.88% 33.11x
Rural Living 0.31% 32.71x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.48% 27.96x
Survival Guides 0.73% 26.98x
Airsoft & Paintball Equipment 1.44% 26.41x
Home Improvement Contractor 2.85% 26.31x
Texas Off-Roading 0.23% 23.74x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Content Affinity attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Rights Advocates audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male