Dstillery Audiences

GUN RIGHTS ADVOCATES

Audience Size: 3.6 Million Devices

Explore the Gun Rights Advocates Audience

Below you'll find more information about the Gun Rights Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Gun Rights Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Rights Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Rights Advocates audience is Hunters.

Interest Composition Index
Hunters 52.82% 35.97x
Outdoors Enthusiasts 52.68% 35.58x
Archery Enthusiasts 38.15% 30.87x
Blades and Hunting Knife Shoppers 39.56% 30.44x
Model Aircraft and Rocket Hobbyists 41.08% 29.96x
Quads and ATV Enthusiasts 44.85% 29.01x
Truck Shoppers 42.61% 28.63x
Off the Grid Living Enthusiasts 34.51% 28.52x
Power Tools Shoppers 34.89% 28.15x
Welding Tools and Supplies Shoppers 36.31% 27.55x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Interest attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Rights Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Rights Advocates audience is Belk.

Location Composition Index
Belk 0.02% 1.30x
Buckle 0.24% 1.22x
Mens Wearhouse 0.48% 1.13x
REI 0.02% 1.11x
Express Outlets 0.01% 1.10x
Jos A. Bank Clothiers 0.28% 1.10x
White House Black Market 0.26% 1.02x
Talbots 0.05% 1.02x
Eddie Bauer 0.03% 0.99x
Chicos 0.06% 0.98x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Location attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Rights Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Rights Advocates audience is budsgunshop.com.

Website Composition Index
budsgunshop.com 18.75% 57.98x
personaldefenseworld.com 1.36% 57.42x
brownells.com 5.51% 56.68x
gundigest.com 1.76% 56.49x
luckygunner.com 2.41% 55.96x
rifleshootermag.com 4.29% 55.71x
federalpremium.com 1.72% 55.28x
shootingtimes.com 5.47% 55.05x
freedommunitions.com 1.54% 54.70x
vortexoptics.com 4.65% 54.69x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Web attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Rights Advocates audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 33.11% 32.40x
Gun Enthusiast - Hunting & Self Defense 53.03% 28.11x
Rural Living 0.25% 26.56x
Police Gear 9.10% 26.17x
Hunting 14.46% 26.00x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.98% 23.20x
Survival Guides 0.58% 22.02x
Home Improvement Contractor 2.23% 21.86x
Airsoft & Paintball Equipment 1.22% 20.74x
Texas Off-Roading 0.20% 18.90x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Content Affinity attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Rights Advocates audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male