Dstillery Audiences

GUN RIGHTS ADVOCATES

Audience Size: 4.4 Million Devices

Explore the Gun Rights Advocates Audience

Below you'll find more information about the Gun Rights Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Gun Rights Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Rights Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Rights Advocates audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 48.90% 31.56x
Outdoors Enthusiasts 47.35% 27.55x
Archery Enthusiasts 38.72% 26.23x
Hunters 42.49% 25.54x
Truck Shoppers 42.33% 25.36x
Quads and ATV Enthusiasts 42.87% 24.54x
Work Boots & Safety Footwear Shoppers 40.20% 23.93x
Tractor Shoppers 40.76% 23.53x
Xtreme Sports Fans 40.76% 23.46x
Jeep Vehicle Shoppers 38.58% 23.18x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Interest attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Rights Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Rights Advocates audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.79x
Old Navy 0.01% 0.94x
Mens Wearhouse 0.01% 0.74x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Location attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Rights Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Rights Advocates audience is brownells.com.

Website Composition Index
brownells.com 1.44% 50.21x
surplusammo.com 1.14% 49.61x
grabagun.com 5.33% 49.46x
collectorsfirearms.com 1.13% 49.43x
rifleshootermag.com 2.41% 49.21x
shopwilsoncombat.com 1.41% 49.08x
shootingtimes.com 3.25% 48.75x
eurooptic.com 3.21% 48.58x
righttobear.com 1.10% 48.53x
vortexoptics.com 1.32% 48.45x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Web attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Rights Advocates audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 25.66% 32.93x
Gun Enthusiast - Hunting & Self Defense 36.87% 29.06x
Police Gear 5.47% 26.51x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.63% 23.85x
Hunting 13.08% 23.52x
Airsoft & Paintball Equipment 0.63% 22.88x
Texas Off-Roading 0.12% 22.57x
Trucking 9.35% 22.00x
Auctions & Repossessions 1.03% 19.91x
Recreational Motor Sport Enthusiasts 3.10% 19.87x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Content Affinity attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Rights Advocates audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male