Dstillery Audiences

GUN RIGHTS ADVOCATES

Audience Size: 4.9 Million Devices

Explore the Gun Rights Advocates Audience

Below you'll find more information about the Gun Rights Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Gun Rights Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Rights Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Rights Advocates audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 51.46% 31.51x
Outdoors Enthusiasts 51.26% 28.11x
Hunters 48.28% 27.53x
Archery Enthusiasts 38.82% 25.70x
Truck Shoppers 43.20% 25.03x
Quads and ATV Enthusiasts 44.04% 24.78x
Tractor Shoppers 41.70% 23.06x
Power Tools Shoppers 36.87% 22.96x
Jeep Vehicle Shoppers 40.19% 22.92x
Xtreme Sports Fans 40.61% 22.91x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Interest attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Rights Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Rights Advocates audience is Carhartt.

Location Composition Index
Carhartt 0.45% 1.62x
Belk 0.01% 1.32x
REI 0.01% 1.10x
Buckle 0.05% 1.01x
Dressbarn 0.03% 0.97x
Mens Wearhouse 0.05% 0.94x
Jos A. Bank Clothiers 0.03% 0.93x
Lane Bryant 0.03% 0.93x
Journeys 0.08% 0.91x
White House Black Market 0.05% 0.89x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Location attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Rights Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Rights Advocates audience is brownells.com.

Website Composition Index
brownells.com 2.47% 49.79x
grabagun.com 6.79% 49.33x
collectorsfirearms.com 1.49% 49.02x
vortexoptics.com 1.78% 48.73x
surplusammo.com 1.48% 48.71x
rifleshootermag.com 3.18% 48.03x
shopwilsoncombat.com 1.85% 47.92x
shootingtimes.com 4.28% 47.48x
armslist.com 3.11% 47.47x
budsgunshop.com 23.26% 47.45x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Web attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Rights Advocates audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 25.42% 29.00x
Gun Enthusiast - Hunting & Self Defense 41.81% 26.24x
Rural Living 0.13% 23.82x
Police Gear 7.15% 22.83x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.42% 21.11x
Hunting 14.46% 20.92x
Home Improvement Contractor 0.88% 20.41x
Texas Off-Roading 0.15% 19.97x
Airsoft & Paintball Equipment 0.87% 18.99x
Survival Guides 0.30% 18.88x
Composition Percentage: The overlap percentage between the Gun Rights Advocates audience and the Content Affinity attribute.
Index: A comparison of the Gun Rights Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Rights Advocates audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male