Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 6.3 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 25.00% 19.34x
Elite Cycling Gear Shoppers 26.52% 18.58x
Fitness Activity Tracker Users 23.99% 17.70x
Competitive Sports Participants 19.29% 16.65x
Power Tools Shoppers 21.71% 16.52x
Sporting Goods Shoppers 19.70% 16.26x
Land Rover Shoppers 21.33% 16.19x
Indoor Cycling & Spinning Enthusiasts 18.48% 16.03x
Toyota Vehicle Shopper 22.99% 15.95x
Ski and Snowboard Apparel Shoppers 20.08% 15.91x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.02% 1.95x
Bonobos 0.01% 1.48x
Free People 0.02% 1.44x
Jos A. Bank Clothiers 0.04% 1.43x
Tommy Bahama 0.01% 1.37x
Lululemon 0.03% 1.34x
Madewell 0.02% 1.33x
Armani 0.02% 1.32x
Mens Wearhouse 0.06% 1.31x
White House Black Market 0.05% 1.30x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is performancebike.com.

Website Composition Index
performancebike.com 1.43% 42.09x
evanscycles.com 1.12% 41.59x
bikesdirect.com 5.74% 39.08x
racycles.com 1.25% 38.94x
vitalmtb.com 1.31% 37.90x
parktool.com 2.27% 37.38x
cxmagazine.com 1.05% 37.34x
bikereg.com 2.14% 36.15x
schwinnbikes.com 1.34% 35.31x
roadbikereview.com 3.11% 35.24x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 15.74% 21.58x
Crossfit & Obstacle Race Enthusiasts 3.61% 15.62x
Sports - Skiing, Snowboarding 0.02% 14.36x
Environmentally Friendly Cars 0.05% 13.81x
Home Improvement Contractor 0.62% 12.96x
Winter Sports & Gear 1.75% 12.56x
Recreational Motor Sport Enthusiasts 2.05% 11.80x
Backpacking 4.21% 11.27x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 11.06x
Motorcycle Racing Researchers 0.70% 10.57x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male