Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 5.9 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 25.77% 19.84x
Elite Cycling Gear Shoppers 28.00% 19.11x
Fitness Activity Tracker Users 24.87% 18.18x
Competitive Sports Participants 20.47% 17.42x
Power Tools Shoppers 23.10% 16.51x
Sporting Goods Shoppers 21.34% 16.51x
Ski and Snowboard Apparel Shoppers 22.10% 16.49x
Indoor Cycling & Spinning Enthusiasts 20.75% 16.49x
Land Rover Shoppers 22.67% 16.41x
Toyota Vehicle Shopper 24.23% 16.20x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.02% 1.76x
Bonobos 0.13% 1.76x
Jos A. Bank Clothiers 0.38% 1.59x
Patagonia 0.01% 1.55x
Topshop 0.03% 1.48x
White House Black Market 0.45% 1.46x
Madewell 0.01% 1.46x
Mens Wearhouse 0.52% 1.32x
Johnston and Murphy 0.60% 1.26x
The North Face 0.02% 1.18x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is performancebike.com.

Website Composition Index
performancebike.com 1.97% 42.23x
evanscycles.com 1.37% 41.92x
bikesdirect.com 6.51% 39.06x
wiggle.com 1.01% 38.96x
cxmagazine.com 1.14% 38.35x
vitalmtb.com 1.40% 37.54x
parktool.com 2.55% 37.32x
racycles.com 1.52% 37.17x
schwinnbikes.com 1.35% 35.83x
roadbikereview.com 3.62% 35.09x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 17.30% 20.42x
Crossfit & Obstacle Race Enthusiasts 3.73% 15.18x
Winter Sports & Gear 1.87% 13.66x
Sports - Skiing, Snowboarding 0.02% 13.24x
Environmentally Friendly Cars 0.07% 12.84x
Home Improvement Contractor 0.82% 12.64x
Handyman Tools 0.02% 12.30x
Recreational Motor Sport Enthusiasts 2.25% 11.52x
Backpacking 4.51% 11.11x
Motorcycle Racing Researchers 0.70% 10.77x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male