Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 1.7 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 24.03% 41.15x
Wellness Enthusiasts 10.68% 33.91x
Online Health Researchers 12.44% 32.47x
Competitive Sports Participants 19.39% 31.62x
Exercise and Gym Researchers 20.43% 31.10x
Competitive Tri-Athletes 23.53% 30.64x
Online Exercise Class Users 17.88% 30.59x
Sleep Researchers 14.61% 29.49x
Beard Care Researchers 16.05% 29.29x
Men's Health Researchers 9.17% 28.88x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.59x
LOFT 0.01% 1.46x
Mens Wearhouse 0.01% 1.30x
Talbots 0.01% 1.23x
Zumiez 0.02% 1.19x
Victoria's Secret 0.01% 1.19x
Express 0.02% 1.14x
Chicos 0.01% 1.10x
Gymboree 0.02% 1.08x
H&M 0.01% 1.05x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trustyspotter.com.

Website Composition Index
trustyspotter.com 2.14% 52.02x
pelobuddy.com 3.09% 46.95x
strengthlevel.com 3.50% 44.26x
powerliftingtechnique.com 5.16% 44.22x
liftvault.com 1.81% 43.57x
theworkoutdigest.com 1.72% 43.09x
luxeluminous.com 1.16% 41.65x
forum.bodybuilding.com 4.45% 40.65x
leahingram.com 1.48% 39.57x
breakingmuscle.com 2.30% 35.43x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 1.89% 21.88x
Canada Shopping - Kitchenware 0.21% 18.50x
Weather Information 0.04% 15.82x
Vegans & Animal Welfare 0.11% 15.54x
Scuba Diving 0.07% 14.92x
Paleo & Keto Diet Enthusiasts 0.27% 14.12x
Beauty & Cosmetics 0.18% 13.92x
Canada Culture and Tourism 3.20% 13.87x
Weight Loss & Nutrition Assistance Researchers 5.46% 13.86x
Job Interview Process 0.07% 12.73x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male