Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 5.3 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 22.02% 16.15x
Cycling Enthusiasts 20.44% 15.14x
Fitness Activity Tracker Users 20.32% 14.43x
Competitive Tri-Athletes 21.26% 14.42x
Ski and Snowboard Apparel Shoppers 18.48% 13.65x
Competitive Sports Participants 17.98% 13.03x
Reusable Drinkware Shoppers 19.57% 12.81x
Indoor Cycling & Spinning Enthusiasts 18.83% 12.74x
Land Rover Shoppers 18.27% 12.68x
Toyota Vehicle Shopper 19.98% 12.62x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.03% 1.76x
Patagonia 0.03% 1.70x
Jos A. Bank Clothiers 0.47% 1.48x
Columbia 0.02% 1.46x
Bonobos 0.09% 1.45x
Johnston and Murphy 0.19% 1.30x
The North Face 0.03% 1.28x
Mens Wearhouse 0.67% 1.27x
Free People 0.04% 1.26x
Intermix 0.01% 1.24x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trekbicyclesuperstore.com.

Website Composition Index
trekbicyclesuperstore.com 1.30% 42.80x
evanscycles.com 1.92% 41.01x
performancebike.com 3.71% 40.55x
bikenashbar.com 1.58% 38.26x
racycles.com 1.66% 37.70x
cxmagazine.com 1.26% 37.68x
vitalmtb.com 1.31% 37.58x
wiggle.com 1.18% 37.53x
cannondale.com 1.59% 36.91x
bikesdirect.com 7.18% 35.94x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 18.08% 17.24x
Washington D.C. Hotels 0.01% 12.92x
Crossfit & Obstacle Race Enthusiasts 4.97% 12.88x
Sports - Skiing, Snowboarding 0.03% 11.90x
Winter Sports & Gear 2.43% 11.40x
Environmentally Friendly Cars 0.11% 10.55x
Handyman Tools 0.03% 10.44x
Home Improvement Contractor 1.37% 10.06x
Backpacking 5.80% 9.71x
Recreational Motor Sport Enthusiasts 2.76% 9.15x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male