Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 5.5 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 22.46% 15.02x
Elite Cycling Gear Shoppers 25.80% 14.26x
Power Tools Shoppers 18.98% 11.64x
E-cycling Enthusiasts 23.07% 11.54x
Competitive Sports Participants 14.11% 11.45x
Competitive Car Brand Shoppers 18.97% 11.44x
Car Buyers 16.40% 11.36x
Land Rover Shoppers 17.55% 11.22x
Indoor Cycling & Spinning Enthusiasts 13.98% 11.15x
Toyota Vehicle Shopper 17.16% 11.14x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Carhartt.

Location Composition Index
Carhartt 0.13% 0.98x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is parktool.com.

Website Composition Index
parktool.com 1.12% 34.61x
bikereg.com 1.09% 34.58x
bikesdirect.com 2.50% 34.41x
cxmagazine.com 1.18% 30.61x
roadbikereview.com 3.99% 28.98x
connect.garmin.com 1.26% 28.89x
sheldonbrown.com 1.78% 27.83x
roadbikerider.com 1.99% 27.77x
bicyclebluebook.com 1.30% 27.77x
bikepedia.com 1.13% 26.73x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 16.21% 19.61x
Crossfit & Obstacle Race Enthusiasts 2.35% 16.84x
Winter Sports & Gear 1.20% 11.38x
Environmentally Friendly Cars 0.02% 10.23x
Backpacking 3.77% 9.99x
Recreational Motor Sport Enthusiasts 1.71% 9.94x
Barcode Site & App Users 0.02% 9.82x
Clean Energy 0.65% 9.80x
Electronic Cabling 0.26% 9.72x
Lighting & Power 0.71% 9.33x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male