Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 1.1 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 9.91% 53.82x
At-Home Gym Intenders 24.39% 52.44x
Weight Loss Researchers 34.95% 51.00x
Online Exercise Class Users 16.88% 45.61x
Beard Care Researchers 15.09% 43.91x
Online Health Researchers 19.94% 42.32x
Orthodontics Researchers 15.74% 39.48x
Competitive Sports Participants 24.79% 37.36x
Men's Health Researchers 14.84% 37.09x
Exercise and Gym Researchers 28.97% 37.03x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Maurices.

Location Composition Index
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trustyspotter.com.

Website Composition Index
trustyspotter.com 1.95% 61.01x
pelobuddy.com 2.87% 56.20x
retailmenot.ca 1.34% 51.43x
theworkoutdigest.com 1.60% 51.17x
liftvault.com 1.96% 49.45x
powerliftingtechnique.com 5.60% 49.14x
leahingram.com 1.43% 45.82x
caloriesburnedhq.com 1.46% 41.28x
bodybuildingmealplan.com 1.38% 40.94x
gym-pact.com 1.13% 40.07x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.18% 26.82x
Weight Lifting Enthusiasts 2.08% 26.11x
Toronto Tourism 0.12% 21.74x
Vegans & Animal Welfare 0.11% 20.53x
Beauty & Cosmetics 0.16% 19.56x
Weight Loss & Nutrition Assistance Researchers 3.79% 19.46x
Canadian Real Estate Researcher Cluster 0.10% 18.94x
Paleo & Keto Diet Enthusiasts 0.22% 18.16x
Canada Culture and Tourism 3.29% 17.76x
Canada Shopping - Kitchenware 0.20% 17.40x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male