Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.4 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 22.15% 13.97x
Cycling Enthusiasts 19.02% 13.88x
Luxury Hotel Guests 16.81% 10.91x
Land Rover Shoppers 17.22% 10.85x
E-cycling Enthusiasts 21.73% 10.77x
Car Buyers 13.68% 10.73x
Travel Reward Points Enthusiasts 13.64% 10.65x
Power Tools Shoppers 14.78% 10.54x
Sailing Enthusiasts 14.93% 10.43x
Online Shoppers 16.15% 10.42x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.57x
Mens Wearhouse 0.01% 1.36x
Carhartt 0.11% 1.11x
Old Navy 0.01% 1.10x
The Childrens Place 0.01% 1.01x
Victoria's Secret 0.01% 0.95x
Journeys 0.01% 0.94x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 3.33% 31.20x
bikepedia.com 1.45% 30.28x
roadbikerider.com 2.06% 29.84x
fitnesszone.com 1.96% 29.12x
mapmyride.com 1.15% 27.91x
theproscloset.com 2.33% 27.70x
sheldonbrown.com 1.43% 27.47x
bikeradar.com 7.77% 26.94x
zwiftinsider.com 1.10% 26.00x
mtbr.com 3.65% 24.81x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 11.81% 17.48x
Crossfit & Obstacle Race Enthusiasts 0.81% 15.86x
Chemicals 0.05% 9.84x
Winter Sports & Gear 0.46% 9.79x
Mexico Travel 0.05% 9.30x
Machines & Industrial Supplies 0.35% 8.64x
Clean Energy 0.23% 8.56x
Auto Tires & Parts Repair Researchers 0.27% 8.45x
Auto Body Upkeep & Repair Researchers 0.42% 8.43x
Motorcycle Racing Researchers 0.55% 8.42x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male