Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.4 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 13.88% 12.46x
Elite Cycling Gear Shoppers 17.55% 11.87x
Mountain Biking Enthusiasts 12.46% 11.17x
Tesla Enthusiasts 11.98% 9.29x
Car Buyers 10.44% 9.27x
Travel Reward Points Enthusiasts 11.99% 9.01x
Competitive Sports Participants 7.15% 8.96x
Car Enthusiasts 10.16% 8.90x
BMW Vehicle Shoppers 9.78% 8.87x
Land Rover Shoppers 12.88% 8.75x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 1.70x
Lululemon 0.01% 1.57x
Kate Spade 0.01% 1.50x
Talbots 0.02% 1.33x
J. Crew 0.02% 1.29x
Banana Republic 0.03% 1.29x
Gymboree 0.03% 1.29x
White House Black Market 0.03% 1.27x
Coach 0.01% 1.26x
Jos A. Bank Clothiers 0.02% 1.23x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 2.34% 29.71x
roadbikerider.com 1.58% 27.49x
bikeradar.com 5.09% 26.35x
bikeperfect.com 1.36% 26.10x
fitnesszone.com 1.24% 25.19x
bikerumor.com 2.60% 24.10x
bikeforums.net 5.31% 21.67x
singletracks.com 2.35% 21.56x
dcrainmaker.com 1.06% 21.47x
mtbr.com 3.92% 20.75x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.10% 18.23x
US Cycling 9.54% 16.35x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 9.96x
Auto Tires & Parts Repair Researchers 0.05% 8.30x
Car Keys, Locks & Remotes 0.04% 7.80x
Motorcycle Racing Researchers 0.72% 7.75x
Winter Sports & Gear 0.14% 7.53x
Action Sports 0.13% 7.04x
Recreational Motor Sport Enthusiasts 0.69% 6.73x
Oil & Energy 0.04% 6.71x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male