Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 6.8 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 18.86% 12.74x
Fitness Activity Tracker Users 20.38% 12.49x
Competitive Sports Participants 17.34% 12.34x
Sporting Goods Shoppers 18.18% 11.90x
Competitive Tri-Athletes 23.28% 11.79x
Ski and Snowboard Apparel Shoppers 21.85% 11.79x
Reusable Drinkware Shoppers 22.25% 11.77x
Craft Spirits Enthusiasts 15.67% 11.44x
Men's Clothing Shoppers 17.63% 11.34x
Subaru Vehicle Shoppers 16.68% 11.30x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.03% 1.52x
LL Bean 0.01% 1.46x
Tommy Bahama 0.03% 1.45x
Lorna Jane 0.01% 1.37x
Madewell 0.03% 1.34x
Jos A. Bank Clothiers 0.21% 1.33x
The North Face 0.03% 1.33x
Ralph Lauren 0.01% 1.31x
Kate Spade 0.02% 1.29x
Urban Outfitters 0.07% 1.28x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trekbicyclesuperstore.com.

Website Composition Index
trekbicyclesuperstore.com 1.69% 50.80x
evanscycles.com 1.89% 49.33x
racycles.com 1.36% 47.50x
performancebike.com 4.73% 47.35x
bikesdirect.com 5.54% 45.50x
vitalmtb.com 1.08% 45.45x
parktool.com 2.26% 44.23x
roadbikereview.com 1.98% 43.54x
bikenashbar.com 1.96% 43.50x
bikeradar.com 5.59% 43.11x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 14.17% 17.34x
Crossfit & Obstacle Race Enthusiasts 4.97% 12.43x
Sports - Skiing, Snowboarding 0.03% 11.00x
Home Improvement Contractor 1.68% 10.69x
Environmentally Friendly Cars 0.09% 10.66x
Winter Sports & Gear 2.74% 10.13x
Golf & Boats 0.02% 9.54x
Handyman Tools 0.03% 9.45x
Washington D.C. Hotels 0.02% 9.30x
Backpacking 6.31% 9.29x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male