Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 7 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 19.29% 12.96x
Competitive Sports Participants 17.83% 12.56x
Competitive Tri-Athletes 24.90% 12.30x
Automotive Industry 18.74% 12.05x
Sporting Goods Shoppers 18.53% 11.75x
Reusable Drinkware Shoppers 22.33% 11.64x
At-Home Gym Intenders 20.35% 11.52x
Travel Industry 18.85% 11.52x
Men's Clothing Shoppers 16.97% 11.49x
Travel Reward Points Enthusiasts 19.33% 10.74x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.02% 1.58x
Joe's Jeans 0.00% 1.53x
Lorna Jane 0.01% 1.48x
Patagonia 0.01% 1.44x
Columbia 0.01% 1.35x
Chicos 0.05% 1.31x
The North Face 0.02% 1.29x
Madewell 0.01% 1.18x
Free People 0.02% 1.17x
Tommy Bahama 0.02% 1.15x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is texascyclesport.com.

Website Composition Index
texascyclesport.com 0.09% 53.69x
bikemart.com 0.16% 53.39x
mikesbikes.com 0.27% 53.36x
commencalusa.com 0.11% 53.10x
rolwheels.com 0.06% 52.98x
zoic.com 0.08% 52.89x
zipp.com 0.22% 52.86x
nytro.com 0.06% 52.82x
bouldercyclesport.com 0.07% 52.81x
diamondback.com 0.27% 52.51x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 16.28% 17.23x
Crossfit & Obstacle Race Enthusiasts 5.32% 12.22x
Winter Sports & Gear 2.72% 11.74x
Sports - Skiing, Snowboarding 0.04% 11.11x
Environmentally Friendly Cars 0.09% 9.61x
Home Improvement Contractor 2.37% 9.45x
Handyman Tools 0.04% 8.91x
Bags & Luggage 1.98% 8.90x
Backpacking 6.80% 8.76x
Motorcycle Racing Researchers 0.49% 8.73x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999