Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.9 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 25.02% 12.49x
Cycling Enthusiasts 21.36% 12.28x
E-cycling Enthusiasts 23.98% 10.22x
Power Tools Shoppers 14.02% 9.98x
Land Rover Shoppers 18.81% 9.65x
Luxury Watch Shoppers 13.29% 9.55x
Car Buyers 15.32% 9.39x
Colorado Skiers and Snowboarders 16.32% 9.32x
Competitive Car Brand Shoppers 17.81% 9.17x
Online Shoppers 16.10% 9.17x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.71x
LOFT 0.01% 1.55x
Chicos 0.01% 1.50x
Lane Bryant 0.01% 1.34x
Gap 0.01% 1.25x
White House Black Market 0.01% 1.16x
Express 0.01% 1.13x
Carhartt 0.14% 1.11x
Mens Wearhouse 0.01% 1.11x
Victoria's Secret 0.01% 1.03x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is bikesdirect.com.

Website Composition Index
bikesdirect.com 1.06% 28.37x
roadbikereview.com 3.87% 24.61x
bikepedia.com 1.60% 24.06x
sheldonbrown.com 1.60% 24.00x
roadbikerider.com 2.32% 23.79x
fitnesszone.com 1.72% 22.75x
mapmyride.com 1.67% 22.03x
bikeradar.com 8.82% 21.54x
mtbr.com 3.42% 21.35x
bikeforums.net 6.31% 20.45x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 14.77% 13.46x
Crossfit & Obstacle Race Enthusiasts 1.28% 12.14x
Winter Sports & Gear 0.70% 8.45x
Paper & Packaging 0.07% 7.85x
Hobby Drones & Remote-Controlled Cars 0.21% 7.70x
General Interest 0.04% 7.07x
Motorcycle Racing Researchers 0.59% 7.06x
Electronic Cabling 0.13% 7.03x
Chemicals 0.07% 6.90x
Recreational Motor Sport Enthusiasts 1.32% 6.90x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male