Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 3.9 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 11.31% 10.25x
Mountain Biking Enthusiasts 10.07% 9.71x
Elite Cycling Gear Shoppers 15.37% 9.64x
Competitive Sports Participants 5.41% 7.76x
Indoor Cycling & Spinning Enthusiasts 4.16% 7.69x
Model Aircraft and Rocket Hobbyists 16.01% 7.65x
Car Buyers 8.24% 7.56x
Tesla Enthusiasts 9.49% 7.47x
Travel Reward Points Enthusiasts 10.54% 7.44x
E-cycling Enthusiasts 18.06% 7.28x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.62x
H&M 0.01% 1.45x
Express 0.02% 1.40x
Banana Republic 0.01% 1.40x
Gymboree 0.02% 1.38x
Aeropostale 0.01% 1.24x
LOFT 0.01% 1.22x
Old Navy 0.02% 1.21x
Zumiez 0.02% 1.19x
American Eagle Outfitters 0.01% 1.18x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 1.85% 24.70x
roadbikerider.com 1.32% 22.17x
bikeradar.com 4.86% 20.18x
bikerumor.com 2.38% 18.90x
singletracks.com 1.35% 17.31x
mtbr.com 3.18% 17.12x
bikeforums.net 5.32% 16.92x
bikeperfect.com 1.56% 16.54x
bicycling.com 8.89% 16.38x
velonews.com 2.44% 15.65x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.05% 15.62x
US Cycling 8.29% 14.23x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 8.79x
Action Sports 0.12% 8.05x
Car Keys, Locks & Remotes 0.04% 7.75x
Sports - Golf, Hunting, Fishing 0.03% 7.67x
Motorcycle Racing Researchers 0.72% 6.75x
Airsoft & Paintball Equipment 0.01% 6.59x
Moving & Storage 0.01% 6.59x
Auto Tires & Parts Repair Researchers 0.02% 6.42x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male