Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 5.6 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 23.10% 14.64x
Elite Cycling Gear Shoppers 25.49% 13.65x
Power Tools Shoppers 20.00% 12.55x
Competitive Car Brand Shoppers 20.58% 12.37x
Land Rover Shoppers 18.74% 12.19x
Toyota Vehicle Shopper 19.11% 12.00x
Competitive Sports Participants 16.27% 11.74x
Car Buyers 17.88% 11.70x
Sailing Enthusiasts 17.99% 11.55x
Sporting Goods Shoppers 17.18% 11.51x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.09% 1.78x
Chicos 0.01% 1.22x
Lane Bryant 0.01% 1.20x
Carhartt 0.15% 1.11x
Jos A. Bank Clothiers 0.01% 1.10x
Banana Republic 0.01% 1.03x
White House Black Market 0.01% 1.01x
LOFT 0.01% 0.99x
Gap 0.01% 0.89x
Old Navy 0.02% 0.86x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is bikesdirect.com.

Website Composition Index
bikesdirect.com 3.50% 35.06x
bikereg.com 1.48% 34.82x
parktool.com 1.55% 34.75x
bikepacking.com 1.13% 33.14x
cxmagazine.com 1.11% 31.44x
eriksbikeshop.com 1.31% 31.12x
roadbikereview.com 3.00% 30.55x
sheldonbrown.com 1.37% 30.13x
roadbikerider.com 1.23% 29.85x
connect.garmin.com 1.80% 29.22x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 13.23% 20.01x
Crossfit & Obstacle Race Enthusiasts 2.66% 16.52x
Environmentally Friendly Cars 0.02% 11.32x
Recreational Motor Sport Enthusiasts 1.74% 11.03x
Winter Sports & Gear 1.37% 10.90x
Backpacking 3.89% 10.59x
Lighting & Power 1.01% 10.05x
Clean Energy 0.84% 9.77x
Motorcycle Racing Researchers 0.61% 9.51x
Office Furniture Design 0.26% 9.39x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male