Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 6.7 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 18.79% 13.54x
Competitive Sports Participants 17.56% 12.92x
Competitive Tri-Athletes 24.59% 12.48x
Sporting Goods Shoppers 17.87% 12.33x
Ski and Snowboard Apparel Shoppers 22.32% 12.12x
Reusable Drinkware Shoppers 22.14% 12.06x
At-Home Gym Intenders 20.01% 11.91x
Men's Clothing Shoppers 17.39% 11.72x
Toyota Vehicle Shopper 19.31% 11.40x
Subaru Vehicle Shoppers 16.05% 11.32x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Everlane.

Location Composition Index
Everlane 0.00% 1.74x
REI 0.03% 1.71x
LL Bean 0.01% 1.52x
Patagonia 0.01% 1.43x
Madewell 0.02% 1.37x
The North Face 0.03% 1.32x
Chicos 0.06% 1.32x
Columbia 0.01% 1.32x
Tommy Bahama 0.03% 1.26x
Free People 0.02% 1.24x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trekbicyclesuperstore.com.

Website Composition Index
trekbicyclesuperstore.com 2.01% 50.02x
evanscycles.com 2.01% 49.39x
racycles.com 1.57% 46.47x
vitalmtb.com 1.17% 45.39x
performancebike.com 6.24% 44.88x
bikesdirect.com 5.76% 44.70x
parktool.com 2.46% 44.10x
roadbikereview.com 1.99% 42.64x
bikereg.com 2.03% 42.63x
bikeradar.com 5.86% 42.50x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 15.93% 17.66x
Crossfit & Obstacle Race Enthusiasts 5.45% 12.69x
Sports - Skiing, Snowboarding 0.04% 11.75x
Winter Sports & Gear 2.94% 10.80x
Home Improvement Contractor 2.14% 9.92x
Environmentally Friendly Cars 0.09% 9.78x
Golf & Boats 0.02% 9.66x
Handyman Tools 0.04% 9.57x
Motorcycle Racing Researchers 0.51% 9.21x
Backpacking 6.99% 9.17x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male