Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.3 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 17.03% 13.18x
Elite Cycling Gear Shoppers 19.63% 12.98x
E-cycling Enthusiasts 20.25% 10.90x
Travel Reward Points Enthusiasts 12.90% 9.73x
Luxury Hotel Guests 15.33% 9.63x
Land Rover Shoppers 15.14% 9.63x
Tesla Enthusiasts 13.29% 9.62x
Car Buyers 12.70% 9.56x
Electric Vehicle Shoppers 12.94% 9.40x
Online Shoppers 13.61% 9.18x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.14x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 3.39% 29.82x
bikepedia.com 1.31% 28.87x
roadbikerider.com 2.10% 28.26x
bikeperfect.com 1.35% 27.69x
sheldonbrown.com 1.30% 27.59x
theproscloset.com 1.48% 27.45x
fitnesszone.com 1.83% 26.50x
zwiftinsider.com 1.17% 26.28x
bikeradar.com 7.68% 25.05x
bikerumor.com 3.19% 24.84x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 12.05% 17.38x
Crossfit & Obstacle Race Enthusiasts 0.47% 15.43x
Chemicals 0.02% 8.47x
Winter Sports & Gear 0.37% 8.37x
Motorcycle Racing Researchers 0.65% 8.33x
Auto Tires & Parts Repair Researchers 0.22% 8.28x
General Interest 0.01% 8.18x
Machines & Industrial Supplies 0.20% 8.06x
Electronic Cabling 0.03% 7.81x
Assorted Topics (Business Support ToolsForm Templates) 0.01% 7.75x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male