Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.7 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 17.69% 43.56x
Elite Cycling Gear Shoppers 23.35% 41.18x
Subaru Vehicle Shoppers 12.74% 35.59x
Power Tools Shoppers 16.98% 35.19x
Toyota Vehicle Shopper 15.80% 34.78x
Volvo Vehicle Shoppers 12.26% 34.66x
Land Rover Shoppers 15.57% 34.11x
Audi Vehicle Shoppers 12.97% 33.96x
Car Buyers 13.68% 33.85x
Online Shoppers 14.86% 33.75x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Old Navy.

Location Composition Index
Old Navy 0.05% 2.24x
Mens Wearhouse 0.02% 1.65x
Maurices 0.02% 1.45x
Carhartt 0.10% 0.62x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is bikesdirect.com.

Website Composition Index
bikesdirect.com 1.94% 30.74x
cxmagazine.com 1.24% 28.32x
roadbikereview.com 4.95% 25.69x
bicyclebluebook.com 1.01% 25.17x
sheldonbrown.com 2.13% 24.92x
roadbikerider.com 2.82% 24.78x
zwiftinsider.com 1.09% 24.65x
bikepedia.com 1.81% 23.71x
fitnesszone.com 2.04% 22.75x
bikeradar.com 11.17% 22.42x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 17.69% 32.74x
Recreational Motor Sport Enthusiasts 2.12% 17.35x
Space & National Security 2.59% 15.91x
Trucking 2.83% 13.88x
Promo Codes 1.89% 13.22x
Gun Enthusiast - Hunting & Self Defense 8.49% 12.91x
Weight Lifting Enthusiasts 1.89% 12.76x
Private Aviation 2.12% 11.57x
Guitars & Instruments 2.83% 11.57x
Garden Power Equipment 2.59% 11.31x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male