Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 7.1 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 25.26% 12.96x
Elite Cycling Gear Shoppers 26.36% 12.43x
Power Tools Shoppers 21.03% 11.94x
Land Rover Shoppers 20.97% 11.70x
Fitness Activity Tracker Users 26.24% 11.67x
Competitive Car Brand Shoppers 22.88% 11.56x
Toyota Vehicle Shopper 22.26% 11.47x
Car Buyers 20.45% 11.26x
Car Enthusiasts 18.45% 11.16x
Subaru Vehicle Shoppers 20.46% 11.03x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.02% 1.78x
Madewell 0.02% 1.34x
American Apparel 0.02% 1.32x
Jos A. Bank Clothiers 0.04% 1.31x
Chicos 0.05% 1.29x
Urban Outfitters 0.03% 1.29x
The North Face 0.02% 1.28x
Ann Taylor 0.01% 1.28x
Free People 0.02% 1.27x
White House Black Market 0.05% 1.18x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is performancebike.com.

Website Composition Index
performancebike.com 1.03% 32.79x
bikesdirect.com 4.20% 30.98x
bikereg.com 1.61% 30.07x
parktool.com 1.76% 30.02x
bikepacking.com 1.23% 28.19x
schwinnbikes.com 1.05% 27.58x
eriksbikeshop.com 1.50% 27.36x
roadbikereview.com 2.66% 27.33x
sheldonbrown.com 1.22% 26.98x
bikeradar.com 5.52% 26.00x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 12.37% 16.80x
Crossfit & Obstacle Race Enthusiasts 2.86% 13.11x
Sports - Skiing, Snowboarding 0.01% 11.60x
Home Improvement Contractor 0.35% 10.39x
Environmentally Friendly Cars 0.04% 10.37x
Recreational Motor Sport Enthusiasts 1.74% 9.70x
Winter Sports & Gear 1.41% 9.46x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 9.33x
Backpacking 3.54% 8.99x
Motorcycle Racing Researchers 0.59% 8.94x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male