Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.6 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 17.23% 12.14x
Elite Cycling Gear Shoppers 21.46% 12.03x
Mountain Biking Enthusiasts 16.83% 10.89x
E-cycling Enthusiasts 22.98% 9.67x
Land Rover Shoppers 14.73% 8.77x
Tesla Enthusiasts 13.03% 8.67x
Travel Reward Points Enthusiasts 13.15% 8.54x
Car Buyers 12.16% 8.51x
Electric Vehicle Shoppers 12.83% 8.42x
Luxury Hotel Guests 14.90% 8.24x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.11x
Dressbarn 0.01% 1.09x
Lane Bryant 0.01% 1.06x
Carhartt 0.15% 1.04x
Old Navy 0.02% 1.03x
Mens Wearhouse 0.02% 1.02x
Journeys 0.02% 1.00x
White House Black Market 0.01% 0.98x
Banana Republic 0.01% 0.97x
Maurices 0.02% 0.95x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 3.68% 28.23x
bikepedia.com 1.78% 26.73x
roadbikerider.com 2.34% 26.56x
theproscloset.com 1.01% 26.54x
sheldonbrown.com 1.30% 26.04x
bikeperfect.com 1.74% 26.03x
zwiftinsider.com 1.02% 26.01x
bikeradar.com 7.70% 24.98x
bikerumor.com 3.21% 24.26x
fitnesszone.com 1.55% 23.66x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 13.59% 16.03x
Crossfit & Obstacle Race Enthusiasts 0.39% 15.40x
General Interest 0.01% 10.53x
Electronic Cabling 0.02% 8.56x
Marijuana 0.02% 8.41x
Professional Audio Visual 0.02% 8.22x
Computer Printers 0.01% 8.15x
Auto Tires & Parts Repair Researchers 0.16% 7.65x
Winter Sports & Gear 0.25% 7.63x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 7.61x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male