Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 6.6 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 21.00% 23.91x
Cycling Enthusiasts 18.58% 23.32x
Fitness Activity Tracker Users 18.85% 22.23x
Competitive Sports Participants 16.23% 21.44x
Competitive Tri-Athletes 21.78% 21.15x
Ski and Snowboard Apparel Shoppers 19.14% 21.01x
Sporting Goods Shoppers 16.95% 20.48x
Indoor Cycling & Spinning Enthusiasts 18.09% 20.22x
Reusable Drinkware Shoppers 20.22% 20.14x
At-Home Gym Intenders 18.42% 19.69x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is The North Face.

Location Composition Index
The North Face 0.02% 1.53x
REI 0.02% 1.46x
Jos A. Bank Clothiers 0.35% 1.46x
Tommy Bahama 0.02% 1.44x
Columbia 0.02% 1.41x
Bonobos 0.04% 1.40x
Chicos 0.05% 1.35x
Kate Spade 0.02% 1.31x
Patagonia 0.02% 1.27x
Lululemon 0.06% 1.26x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trekbicyclesuperstore.com.

Website Composition Index
trekbicyclesuperstore.com 1.36% 42.01x
evanscycles.com 1.74% 40.78x
performancebike.com 3.92% 39.64x
racycles.com 1.39% 38.60x
cxmagazine.com 1.03% 37.55x
vitalmtb.com 1.16% 37.20x
bikenashbar.com 1.65% 37.03x
bikesdirect.com 6.04% 36.70x
wiggle.com 1.00% 36.49x
cannondale.com 1.68% 35.53x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 15.69% 20.30x
Crossfit & Obstacle Race Enthusiasts 4.69% 14.71x
Sports - Skiing, Snowboarding 0.03% 14.10x
Winter Sports & Gear 2.49% 12.76x
Handyman Tools 0.03% 12.69x
Home Improvement Contractor 1.38% 12.47x
Environmentally Friendly Cars 0.09% 11.32x
Golf & Boats 0.02% 11.21x
Backpacking 5.87% 11.11x
Motorcycle Racing Researchers 0.55% 10.91x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male