Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 5.2 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 26.12% 21.79x
Cycling Enthusiasts 26.50% 20.33x
Fitness Activity Tracker Users 25.56% 18.78x
Competitive Sports Participants 21.72% 18.37x
Ski and Snowboard Apparel Shoppers 21.76% 17.90x
Indoor Cycling & Spinning Enthusiasts 21.74% 17.59x
Competitive Tri-Athletes 26.97% 17.51x
Sporting Goods Shoppers 21.49% 17.38x
Western Canada Skiers and Snowboarders 15.99% 16.66x
Craft Spirits Enthusiasts 18.64% 16.51x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is REI.

Location Composition Index
REI 0.04% 1.95x
Bonobos 0.13% 1.75x
Patagonia 0.03% 1.63x
Jos A. Bank Clothiers 0.47% 1.60x
White House Black Market 0.39% 1.33x
The North Face 0.03% 1.30x
Mens Wearhouse 0.62% 1.29x
Johnston and Murphy 0.42% 1.25x
Tommy Bahama 0.04% 1.23x
Uniqlo 0.02% 1.20x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is trekbicyclesuperstore.com.

Website Composition Index
trekbicyclesuperstore.com 1.19% 42.11x
evanscycles.com 1.99% 40.12x
performancebike.com 3.45% 39.99x
bikenashbar.com 1.50% 38.13x
cxmagazine.com 1.38% 37.24x
wiggle.com 1.29% 37.22x
cannondale.com 1.47% 36.81x
racycles.com 1.86% 36.20x
vitalmtb.com 1.51% 36.04x
parktool.com 3.26% 35.10x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 21.72% 21.22x
Crossfit & Obstacle Race Enthusiasts 5.08% 14.90x
Winter Sports & Gear 2.67% 14.30x
Sports - Skiing, Snowboarding 0.03% 14.19x
Home Improvement Contractor 1.31% 12.87x
Handyman Tools 0.02% 12.54x
Environmentally Friendly Cars 0.09% 12.46x
Backpacking 6.18% 11.59x
Recreational Motor Sport Enthusiasts 2.84% 10.93x
Motorcycle Racing Researchers 0.75% 10.85x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male