Dstillery Audiences

GYM EQUIPMENT OWNERS

Audience Size: 4.6 Million Devices

Explore the Gym Equipment Owners Audience

Below you'll find more information about the Gym Equipment Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Gym Equipment Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Gym Equipment Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gym Equipment Owners audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 19.85% 13.12x
Cycling Enthusiasts 16.05% 13.06x
Mountain Biking Enthusiasts 15.04% 11.75x
E-cycling Enthusiasts 20.80% 10.23x
Tesla Enthusiasts 13.45% 9.61x
Travel Reward Points Enthusiasts 13.16% 9.39x
Car Buyers 11.68% 9.29x
Land Rover Shoppers 14.08% 9.21x
Competitive Sports Participants 8.60% 9.07x
BMW Vehicle Shoppers 11.12% 9.02x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Interest attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gym Equipment Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gym Equipment Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.69x
J. Crew 0.01% 1.61x
Dressbarn 0.02% 1.36x
Gymboree 0.02% 1.36x
Banana Republic 0.02% 1.34x
Gap 0.02% 1.34x
Mens Wearhouse 0.03% 1.28x
Jos A. Bank Clothiers 0.02% 1.24x
White House Black Market 0.02% 1.24x
Chicos 0.02% 1.21x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Location attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gym Equipment Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gym Equipment Owners audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 3.16% 28.74x
bikepedia.com 1.60% 27.27x
roadbikerider.com 2.12% 27.07x
sheldonbrown.com 1.07% 26.99x
bikeperfect.com 1.65% 26.54x
bikeradar.com 6.65% 25.74x
bikemag.com 1.21% 24.52x
bikerumor.com 3.06% 24.46x
fitnesszone.com 1.36% 23.98x
forums.mtbr.com 1.02% 23.45x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Web attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gym Equipment Owners audience is US Cycling.

Content Affinity Composition Index
US Cycling 12.24% 15.91x
Crossfit & Obstacle Race Enthusiasts 0.17% 15.25x
Holiday Gifts 0.01% 9.61x
Sports - Golf, Hunting, Fishing 0.03% 8.73x
Auto Tires & Parts Repair Researchers 0.10% 8.30x
Winter Sports & Gear 0.16% 7.95x
Motorcycle Racing Researchers 0.80% 7.79x
Professional Audio Visual 0.01% 7.69x
Lighting & Power 0.04% 7.41x
Men's Dress Shirt Shopping 0.02% 7.38x
Composition Percentage: The overlap percentage between the Gym Equipment Owners audience and the Content Affinity attribute.
Index: A comparison of the Gym Equipment Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gym Equipment Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male