Dstillery Audiences

HDTV RESEARCHERS

Audience Size: 5.4 Million Devices

Explore the HDTV Researchers Audience

Below you'll find more information about the HDTV Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the HDTV Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The HDTV Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HDTV Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 37.19% 25.15x
High End TV Shoppers 40.49% 24.46x
Apple Fans 38.77% 23.89x
Mobile Phone Comparison Shoppers 35.93% 23.57x
Tech News Enthusiasts 33.45% 23.47x
Home Theater Enthusiasts 36.49% 23.21x
Android Fans 33.99% 23.10x
Techies 29.87% 22.51x
Men's Clothing Shoppers 32.71% 22.05x
Sale Seekers 28.35% 21.45x
Composition Percentage: The overlap percentage between the HDTV Researchers audience and the Interest attribute.
Index: A comparison of the HDTV Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HDTV Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HDTV Researchers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.57x
Saint Laurent Paris 0.01% 1.45x
Patagonia 0.01% 1.44x
Supreme 0.00% 1.42x
REI 0.02% 1.40x
LL Bean 0.01% 1.28x
American Apparel 0.03% 1.25x
Free People 0.02% 1.18x
Intermix 0.01% 1.18x
Madewell 0.02% 1.16x
Composition Percentage: The overlap percentage between the HDTV Researchers audience and the Location attribute.
Index: A comparison of the HDTV Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The HDTV Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HDTV Researchers audience is soundandvision.com.

Website Composition Index
soundandvision.com 1.26% 45.65x
nerdtechy.com 1.55% 44.53x
sony.com 1.93% 43.73x
crutchfield.com 3.52% 43.24x
avforums.com 1.14% 42.78x
kinja.com 2.73% 42.37x
lcdtvbuyingguide.com 2.33% 40.48x
audioholics.com 2.71% 39.21x
avsforum.com 9.02% 39.17x
hometheaterreview.com 2.29% 37.28x
Composition Percentage: The overlap percentage between the HDTV Researchers audience and the Web attribute.
Index: A comparison of the HDTV Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HDTV Researchers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 9.39% 14.86x
Bags & Luggage 3.43% 14.45x
Telescopes 1.81% 14.03x
Environmentally Friendly Cars 0.13% 13.93x
Home Improvement Contractor 2.89% 13.40x
Sports - Skiing, Snowboarding 0.05% 13.28x
Technology News 11.08% 12.67x
Men's Dress Shirt Shopping 2.53% 12.63x
Handyman Tools 0.05% 12.51x
Home Décor, Furniture, & Decorating 0.06% 12.10x
Composition Percentage: The overlap percentage between the HDTV Researchers audience and the Content Affinity attribute.
Index: A comparison of the HDTV Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HDTV Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male