Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 5 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 55.62% 34.95x
Home Remodelers 54.32% 31.97x
Home DIY Enthusiasts 54.91% 30.61x
Kitchen & Bathroom Remodelers 52.75% 28.52x
Country Home Decorators 50.41% 28.33x
Lawn & Garden Enthusiasts 50.64% 28.23x
Apartment Furniture Shoppers 54.58% 27.12x
Home Exterior Design Enthusiasts 46.02% 27.12x
Online Home Decor Shoppers 52.29% 27.00x
Bargain Shopping Researchers 43.27% 25.57x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.43x
Talbots 0.03% 1.23x
Carhartt 0.29% 1.22x
Dressbarn 0.03% 1.20x
Chicos 0.04% 1.18x
Eddie Bauer 0.02% 1.14x
REI 0.01% 1.13x
Buckle 0.04% 1.06x
Jos A. Bank Clothiers 0.03% 1.06x
Tommy Bahama 0.01% 1.05x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is theharperhouse.com.

Website Composition Index
theharperhouse.com 1.23% 33.63x
homedesigninspired.com 1.04% 32.78x
beneathmyheart.net 1.10% 31.07x
freshome.com 2.83% 30.74x
theinspiredroom.net 1.47% 30.39x
centsationalstyle.com 1.61% 29.79x
carlaaston.com 2.24% 29.65x
remodelaholic.com 6.60% 29.53x
laurelberninteriors.com 3.52% 29.48x
evolutionofstyleblog.com 1.34% 29.23x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 3.99% 19.90x
Home Remodeling 6.33% 16.49x
Painting & Renovation 2.46% 15.84x
Home Decoration - Crafts & Kids 1.39% 15.41x
Decoration & Fabric 0.03% 15.41x
Home Decoration - Remodeling & Outdoors 20.08% 14.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 14.72x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.88% 14.00x
Home Remodeling 2.03% 14.00x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 26.36% 13.99x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female