Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 60.51% 45.52x
Home Remodelers 54.95% 43.24x
Home DIY Enthusiasts 54.68% 42.10x
Kitchen & Bathroom Remodelers 55.79% 38.39x
Country Home Decorators 50.02% 37.53x
Apartment Furniture Shoppers 50.42% 37.08x
Online Home Decor Shoppers 49.77% 36.39x
Lawn & Garden Enthusiasts 52.99% 36.27x
Home Exterior Design Enthusiasts 45.07% 35.71x
Home Design Enthusiasts 43.02% 33.87x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.38x
Buckle 0.33% 1.36x
White House Black Market 0.42% 1.35x
Bonobos 0.10% 1.30x
Mens Wearhouse 0.50% 1.25x
Johnston and Murphy 0.59% 1.22x
Belk 0.01% 1.18x
Columbia 0.01% 1.01x
Talbots 0.03% 0.95x
Chicos 0.05% 0.93x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is theharperhouse.com.

Website Composition Index
theharperhouse.com 1.71% 47.72x
theletteredcottage.net 1.06% 45.73x
hellolovelystudio.com 1.12% 45.42x
beneathmyheart.net 1.45% 44.51x
cityfarmhouse.com 1.23% 44.38x
homedesigninspired.com 1.46% 43.58x
brightgreendoor.com 1.09% 43.43x
theinspiredroom.net 1.91% 43.08x
centsationalstyle.com 2.07% 42.78x
laurelberninteriors.com 4.28% 42.48x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.04% 25.02x
Painting & Renovation 3.24% 19.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 18.68x
Home Remodeling 8.97% 18.53x
Home Decoration - Remodeling & Outdoors 23.14% 18.08x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 29.46% 17.47x
Home Decoration - Crafts & Kids 1.89% 17.42x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.10% 17.13x
Scrapbooking & Home Art Projects 5.24% 16.72x
Home Decoration Content Readers 22.09% 16.25x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female