Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 40.66% 72.29x
Home DIY Enthusiasts 40.81% 65.38x
Home Remodelers 36.28% 64.25x
Kitchen & Bathroom Remodelers 38.78% 59.44x
Online Home Decor Shoppers 24.66% 58.24x
Home Custom Bedroom Decorators 16.37% 52.83x
Custom Home Lighting Shoppers 16.37% 52.83x
Home Exterior Design Enthusiasts 33.92% 51.35x
Homeowners 28.45% 49.10x
Lawn & Garden Enthusiasts 41.80% 47.93x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.50x
Aeropostale 0.02% 1.30x
Old Navy 0.03% 1.25x
Chicos 0.02% 1.19x
Express 0.02% 1.17x
American Eagle Outfitters 0.01% 1.16x
Banana Republic 0.01% 1.15x
Lane Bryant 0.01% 1.10x
Dressbarn 0.01% 1.10x
Jos A. Bank Clothiers 0.01% 1.09x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is diynetwork.com.

Website Composition Index
diynetwork.com 19.95% 77.27x
hgtv.ca 2.04% 61.37x
followtheyellowbrickhome.com 1.32% 60.16x
sarahjoyblog.com 1.23% 59.58x
hellolovelystudio.com 1.90% 57.52x
foxhollowcottage.com 1.02% 57.04x
evolutionofstyleblog.com 1.57% 56.47x
postcardsfromtheridge.com 1.01% 56.07x
beneathmyheart.net 1.42% 55.16x
dododsondesigns.com 1.43% 54.35x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.56% 38.95x
DIY Decoration & Furniture 5.44% 33.87x
Furniture & Home Improvement 1.34% 33.49x
Arts & Crafts 0.10% 23.12x
Home Decoration - Remodeling & Outdoors 26.81% 22.73x
Furniture Shopping 0.18% 21.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.47% 21.52x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 37.47% 20.90x
Bird Watching 0.09% 19.79x
Nutrition & Diabetic Living 0.11% 19.74x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female