Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 611.1 Thousand Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 611.1 thousand unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 38.53% 95.50x
Home Remodelers 43.01% 86.01x
Home DIY Enthusiasts 39.78% 85.48x
Online Home Decor Shoppers 43.50% 83.12x
Home Interior Design Enthusiasts 34.42% 70.60x
Home Custom Bedroom Decorators 8.04% 69.00x
Custom Home Lighting Shoppers 8.04% 69.00x
Bargain Shopping Researchers 19.62% 63.45x
DIY Upcycle Home Project Planners 44.01% 62.65x
Kitchen & Bathroom Remodelers 51.06% 62.40x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Maurices 0.03% 1.54x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is diynetwork.com.

Website Composition Index
diynetwork.com 8.34% 161.85x
followtheyellowbrickhome.com 1.53% 103.71x
foxhollowcottage.com 1.08% 98.16x
brightgreendoor.com 1.17% 97.12x
theharperhouse.com 1.04% 96.28x
hellolovelystudio.com 2.20% 96.13x
remodelaholic.com 9.26% 95.55x
evolutionofstyleblog.com 1.56% 94.80x
beneathmyheart.net 1.55% 94.26x
organizedclutter.net 1.02% 92.93x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.32% 57.05x
DIY Decoration & Furniture 6.95% 47.00x
Furniture & Home Improvement 0.82% 44.85x
Canada Shopping - Kitchenware 0.37% 41.78x
Home Decoration - Remodeling & Outdoors 30.79% 32.84x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.92% 31.93x
Comedy Content 0.27% 29.70x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 36.66% 29.68x
Home Decoration Content Readers 19.56% 28.04x
Lawns & Pest Control 0.27% 27.44x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female