Explore the HGTV Enthusiasts Audience
Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the HGTV Enthusiasts audience.
INTERESTS
The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 55.62% | 34.95x |
| Home Remodelers | 54.32% | 31.97x |
| Home DIY Enthusiasts | 54.91% | 30.61x |
| Kitchen & Bathroom Remodelers | 52.75% | 28.52x |
| Country Home Decorators | 50.41% | 28.33x |
| Lawn & Garden Enthusiasts | 50.64% | 28.23x |
| Apartment Furniture Shoppers | 54.58% | 27.12x |
| Home Exterior Design Enthusiasts | 46.02% | 27.12x |
| Online Home Decor Shoppers | 52.29% | 27.00x |
| Bargain Shopping Researchers | 43.27% | 25.57x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.43x |
| Talbots | 0.03% | 1.23x |
| Carhartt | 0.29% | 1.22x |
| Dressbarn | 0.03% | 1.20x |
| Chicos | 0.04% | 1.18x |
| Eddie Bauer | 0.02% | 1.14x |
| REI | 0.01% | 1.13x |
| Buckle | 0.04% | 1.06x |
| Jos A. Bank Clothiers | 0.03% | 1.06x |
| Tommy Bahama | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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WEBSITES
The HGTV Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the HGTV Enthusiasts audience is theharperhouse.com.
| Website | Composition | Index |
| theharperhouse.com | 1.23% | 33.63x |
| homedesigninspired.com | 1.04% | 32.78x |
| beneathmyheart.net | 1.10% | 31.07x |
| freshome.com | 2.83% | 30.74x |
| theinspiredroom.net | 1.47% | 30.39x |
| centsationalstyle.com | 1.61% | 29.79x |
| carlaaston.com | 2.24% | 29.65x |
| remodelaholic.com | 6.60% | 29.53x |
| laurelberninteriors.com | 3.52% | 29.48x |
| evolutionofstyleblog.com | 1.34% | 29.23x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 3.99% | 19.90x |
| Home Remodeling | 6.33% | 16.49x |
| Painting & Renovation | 2.46% | 15.84x |
| Home Decoration - Crafts & Kids | 1.39% | 15.41x |
| Decoration & Fabric | 0.03% | 15.41x |
| Home Decoration - Remodeling & Outdoors | 20.08% | 14.81x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 14.72x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.88% | 14.00x |
| Home Remodeling | 2.03% | 14.00x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 26.36% | 13.99x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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