Explore the HGTV Enthusiasts Audience
Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the HGTV Enthusiasts audience.
INTERESTS
The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 52.77% | 55.49x |
| Home Remodelers | 46.01% | 51.65x |
| Home DIY Enthusiasts | 49.84% | 51.65x |
| Apartment Furniture Shoppers | 45.76% | 49.11x |
| Kitchen & Bathroom Remodelers | 48.88% | 47.82x |
| Online Home Decor Shoppers | 37.64% | 45.48x |
| Home Exterior Design Enthusiasts | 45.58% | 44.24x |
| Country Home Decorators | 52.10% | 43.74x |
| Shelf-Stable Food Content Readers | 23.09% | 42.05x |
| Home Custom Bedroom Decorators | 31.08% | 41.84x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.54x |
| Michael Kors | 0.01% | 1.37x |
| Dressbarn | 0.02% | 1.35x |
| Victoria's Secret | 0.04% | 1.30x |
| Talbots | 0.02% | 1.29x |
| Chicos | 0.02% | 1.28x |
| Gap | 0.02% | 1.20x |
| White House Black Market | 0.02% | 1.16x |
| Jos A. Bank Clothiers | 0.02% | 1.12x |
| Hollister | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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WEBSITES
The HGTV Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the HGTV Enthusiasts audience is diynetwork.com.
| Website | Composition | Index |
| diynetwork.com | 38.64% | 48.69x |
| theharperhouse.com | 1.04% | 47.27x |
| hellolovelystudio.com | 1.72% | 45.77x |
| evolutionofstyleblog.com | 1.36% | 45.31x |
| laurelberninteriors.com | 4.50% | 44.35x |
| jillianlare.com | 1.00% | 43.96x |
| carlaaston.com | 2.88% | 43.55x |
| beneathmyheart.net | 1.21% | 43.34x |
| diydecormom.com | 1.21% | 42.89x |
| hgtv.ca | 5.40% | 42.87x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.03% | 29.88x |
| DIY Decoration & Furniture | 5.14% | 27.93x |
| Furniture & Home Improvement | 2.29% | 24.75x |
| Yard Structures | 0.09% | 22.02x |
| Networking Marketing | 0.06% | 21.47x |
| Party Suppliers | 0.15% | 20.41x |
| Home Decoration - Remodeling & Outdoors | 27.33% | 19.96x |
| Custom Gifts | 0.10% | 19.19x |
| Furniture Shopping | 1.70% | 18.93x |
| Pool Cleaning | 0.07% | 18.74x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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