Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 57.29% 41.40x
Home Remodelers 50.26% 38.80x
Home DIY Enthusiasts 51.30% 38.36x
Kitchen & Bathroom Remodelers 50.38% 35.18x
Apartment Furniture Shoppers 47.56% 34.60x
Country Home Decorators 48.34% 33.38x
Online Home Decor Shoppers 44.85% 33.11x
Home Exterior Design Enthusiasts 43.35% 32.62x
Lawn & Garden Enthusiasts 48.15% 32.14x
Home Custom Bedroom Decorators 36.67% 30.37x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.41x
Maurices 0.02% 1.28x
Chicos 0.01% 1.22x
Carhartt 0.19% 1.20x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is traditionalhome.com.

Website Composition Index
traditionalhome.com 1.44% 39.63x
architectureartdesigns.com 1.27% 39.15x
theharperhouse.com 1.56% 37.51x
emilyaclark.com 1.16% 36.22x
theinspiredroom.net 1.69% 35.96x
hellolovelystudio.com 1.49% 35.35x
evolutionofstyleblog.com 1.81% 34.67x
ruggable.com 1.03% 34.44x
diyprojects.com 1.03% 34.34x
worthingcourtblog.com 1.03% 33.51x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.12% 23.21x
DIY Decoration & Furniture 5.80% 22.77x
Home Office Products 0.12% 20.42x
Home Decoration - Crafts & Kids 0.94% 19.79x
Furniture & Home Improvement 5.58% 18.89x
Painting & Renovation 2.35% 18.46x
Holiday Gifts 0.39% 17.94x
Home Remodeling 1.38% 17.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 17.29x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.45% 16.05x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female