Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 55.96% 53.49x
Home DIY Enthusiasts 52.84% 46.12x
Kitchen & Bathroom Remodelers 52.79% 44.41x
Apartment Furniture Shoppers 45.27% 40.92x
Online Home Decor Shoppers 42.98% 40.77x
Country Home Decorators 43.24% 40.31x
Home Design Enthusiasts 42.75% 39.22x
Lawn & Garden Enthusiasts 44.65% 39.13x
Home Exterior Design Enthusiasts 36.79% 38.65x
DIY Upcycle Home Project Planners 48.22% 36.76x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.34x
Mens Wearhouse 0.41% 1.15x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is littlevintagenest.com.

Website Composition Index
littlevintagenest.com 1.46% 77.51x
diyandmag.com 1.01% 76.52x
emilyaclark.com 1.37% 71.30x
theweatheredfox.com 1.35% 70.64x
houseofturquoise.com 1.09% 68.41x
theharperhouse.com 2.82% 68.00x
industrystandarddesign.com 1.10% 66.61x
postcardsfromtheridge.com 1.03% 66.34x
livelovediy.com 1.35% 66.06x
cityfarmhouse.com 1.98% 64.64x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 7.63% 31.39x
Home Remodeling 13.17% 21.78x
Painting & Renovation 5.79% 21.26x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 35.23% 19.96x
Home Decoration - Remodeling & Outdoors 28.37% 19.95x
Home Decoration - Crafts & Kids 2.82% 18.84x
Home Remodeling 4.22% 18.52x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.87% 17.95x
Home Decoration Content Readers 27.80% 16.99x
Scrapbooking & Home Art Projects 6.69% 16.85x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female