Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 53.96% 38.39x
Home DIY Enthusiasts 51.47% 34.94x
Home Remodelers 50.60% 34.44x
Kitchen & Bathroom Remodelers 51.60% 31.75x
Apartment Furniture Shoppers 48.99% 31.15x
Online Home Decor Shoppers 45.10% 29.76x
Home Exterior Design Enthusiasts 45.87% 29.18x
Country Home Decorators 50.53% 29.08x
Lawn & Garden Enthusiasts 48.58% 28.86x
Home Custom Bedroom Decorators 37.93% 27.15x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.63x
Dressbarn 0.01% 1.49x
Buckle 0.01% 1.40x
LOFT 0.01% 1.37x
White House Black Market 0.01% 1.35x
Mens Wearhouse 0.02% 1.34x
Gap 0.01% 1.34x
Carhartt 0.20% 1.30x
The Childrens Place 0.02% 1.22x
Maurices 0.02% 1.13x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is traditionalhome.com.

Website Composition Index
traditionalhome.com 1.14% 37.77x
theharperhouse.com 1.58% 35.30x
emilyaclark.com 1.25% 34.78x
theinspiredroom.net 1.68% 33.75x
evolutionofstyleblog.com 1.85% 33.16x
hellolovelystudio.com 1.70% 33.04x
provenwinners.com 2.35% 32.37x
shadesofblueinteriors.com 1.04% 31.10x
brightgreendoor.com 1.21% 31.01x
carlaaston.com 3.49% 30.86x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 4.48% 21.23x
DIY Decoration & Furniture 6.64% 20.68x
Home Decoration - Crafts & Kids 0.72% 18.60x
Furniture & Home Improvement 5.11% 17.54x
Home Office Products 0.08% 17.27x
Holiday Gifts 0.29% 17.10x
Painting & Renovation 2.33% 16.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 15.72x
Home Remodeling 1.02% 15.04x
Cheerleading 0.36% 14.62x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female