HGTV ENTHUSIASTS

Audience Size: 2.7 Million Devices

View All Audiences

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest	Composition	Index
Home and Garden TV Fans	59.74%	40.46x
Home Remodelers	53.80%	37.86x
Home DIY Enthusiasts	53.85%	36.35x
Kitchen & Bathroom Remodelers	53.28%	34.99x
Apartment Furniture Shoppers	47.77%	31.72x
Online Home Decor Shoppers	45.39%	31.64x
Country Home Decorators	44.25%	31.57x
Lawn & Garden Enthusiasts	45.33%	30.82x
DIY Upcycle Home Project Planners	47.89%	30.41x
Home Design Enthusiasts	43.26%	29.91x

Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.

Index: A comparison of the HGTV Enthusiasts audience to the internet population.

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Patagonia.

Location	Composition	Index
Patagonia	0.02%	1.39x
Belk	0.02%	1.33x
LL Bean	0.01%	1.28x
Jos A. Bank Clothiers	0.36%	1.25x
Mens Wearhouse	0.56%	1.18x
Johnston and Murphy	0.15%	1.16x
Buckle	0.19%	1.13x
Eddie Bauer	0.03%	1.11x
Chicos	0.08%	1.11x
J. Crew	0.07%	1.10x

Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.

Index: A comparison of the HGTV Enthusiasts audience to the internet population.

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is littlevintagenest.com.

Website	Composition	Index
littlevintagenest.com	1.22%	42.90x
theweatheredfox.com	1.28%	41.52x
emilyaclark.com	1.42%	41.10x
livelovediy.com	1.23%	40.03x
theharperhouse.com	2.65%	39.96x
savvysouthernstyle.net	1.03%	39.64x
postcardsfromtheridge.com	1.07%	39.57x
shadesofblueinteriors.com	1.26%	38.50x
ninahendrick.com	1.11%	38.10x
cityfarmhouse.com	1.87%	37.60x

Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.

Index: A comparison of the HGTV Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity	Composition	Index
DIY Decoration & Furniture	8.28%	25.65x
Home Remodeling	13.27%	19.83x
Painting & Renovation	5.74%	18.07x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting)	36.53%	17.57x
Home Decoration - Remodeling & Outdoors	30.28%	17.43x
Home Remodeling	4.03%	16.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	15.66%	15.97x
Scrapbooking & Home Art Projects	6.74%	15.93x
Home Decoration - Crafts & Kids	3.01%	15.91x
Home Decoration Content Readers	29.51%	15.12x

Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the HGTV Enthusiasts audience to the internet population.

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female