Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 52.77% 55.49x
Home Remodelers 46.01% 51.65x
Home DIY Enthusiasts 49.84% 51.65x
Apartment Furniture Shoppers 45.76% 49.11x
Kitchen & Bathroom Remodelers 48.88% 47.82x
Online Home Decor Shoppers 37.64% 45.48x
Home Exterior Design Enthusiasts 45.58% 44.24x
Country Home Decorators 52.10% 43.74x
Shelf-Stable Food Content Readers 23.09% 42.05x
Home Custom Bedroom Decorators 31.08% 41.84x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.54x
Michael Kors 0.01% 1.37x
Dressbarn 0.02% 1.35x
Victoria's Secret 0.04% 1.30x
Talbots 0.02% 1.29x
Chicos 0.02% 1.28x
Gap 0.02% 1.20x
White House Black Market 0.02% 1.16x
Jos A. Bank Clothiers 0.02% 1.12x
Hollister 0.02% 1.10x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is diynetwork.com.

Website Composition Index
diynetwork.com 38.64% 48.69x
theharperhouse.com 1.04% 47.27x
hellolovelystudio.com 1.72% 45.77x
evolutionofstyleblog.com 1.36% 45.31x
laurelberninteriors.com 4.50% 44.35x
jillianlare.com 1.00% 43.96x
carlaaston.com 2.88% 43.55x
beneathmyheart.net 1.21% 43.34x
diydecormom.com 1.21% 42.89x
hgtv.ca 5.40% 42.87x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.03% 29.88x
DIY Decoration & Furniture 5.14% 27.93x
Furniture & Home Improvement 2.29% 24.75x
Yard Structures 0.09% 22.02x
Networking Marketing 0.06% 21.47x
Party Suppliers 0.15% 20.41x
Home Decoration - Remodeling & Outdoors 27.33% 19.96x
Custom Gifts 0.10% 19.19x
Furniture Shopping 1.70% 18.93x
Pool Cleaning 0.07% 18.74x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female