Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 850.2 Thousand Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 850.2 thousand unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 53.78% 53.40x
Home DIY Enthusiasts 49.37% 49.23x
Home Remodelers 48.08% 49.07x
Apartment Furniture Shoppers 45.67% 46.97x
Kitchen & Bathroom Remodelers 49.12% 45.56x
Online Home Decor Shoppers 39.54% 43.40x
Country Home Decorators 52.39% 42.40x
Home Exterior Design Enthusiasts 45.64% 42.35x
Home Custom Bedroom Decorators 31.97% 40.24x
Custom Home Lighting Shoppers 31.97% 40.24x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.11x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is freshome.com.

Website Composition Index
freshome.com 1.04% 54.74x
monrovia.com 1.13% 53.22x
designsponge.com 1.02% 50.79x
theharperhouse.com 1.07% 49.07x
diynetwork.com 45.33% 46.62x
evolutionofstyleblog.com 1.43% 46.34x
diydecormom.com 1.21% 44.80x
hellolovelystudio.com 1.66% 44.53x
beneathmyheart.net 1.22% 43.83x
laurelberninteriors.com 4.86% 43.34x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.37% 29.65x
DIY Decoration & Furniture 4.54% 26.36x
Holiday Gifts 0.06% 24.02x
Home Decoration - Crafts & Kids 0.11% 23.67x
Furniture & Home Improvement 2.54% 23.14x
Custom Gifts 0.27% 23.05x
Networking Marketing 0.14% 20.95x
Home Decoration - Remodeling & Outdoors 24.17% 19.72x
Painting & Renovation 1.03% 19.63x
Food Cluster 0.12% 19.21x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female