Explore the HGTV Enthusiasts Audience
Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the HGTV Enthusiasts audience.
INTERESTS
The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 60.51% | 45.52x |
| Home Remodelers | 54.95% | 43.24x |
| Home DIY Enthusiasts | 54.68% | 42.10x |
| Kitchen & Bathroom Remodelers | 55.79% | 38.39x |
| Country Home Decorators | 50.02% | 37.53x |
| Apartment Furniture Shoppers | 50.42% | 37.08x |
| Online Home Decor Shoppers | 49.77% | 36.39x |
| Lawn & Garden Enthusiasts | 52.99% | 36.27x |
| Home Exterior Design Enthusiasts | 45.07% | 35.71x |
| Home Design Enthusiasts | 43.02% | 33.87x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.38x |
| Buckle | 0.33% | 1.36x |
| White House Black Market | 0.42% | 1.35x |
| Bonobos | 0.10% | 1.30x |
| Mens Wearhouse | 0.50% | 1.25x |
| Johnston and Murphy | 0.59% | 1.22x |
| Belk | 0.01% | 1.18x |
| Columbia | 0.01% | 1.01x |
| Talbots | 0.03% | 0.95x |
| Chicos | 0.05% | 0.93x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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WEBSITES
The HGTV Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the HGTV Enthusiasts audience is theharperhouse.com.
| Website | Composition | Index |
| theharperhouse.com | 1.71% | 47.72x |
| theletteredcottage.net | 1.06% | 45.73x |
| hellolovelystudio.com | 1.12% | 45.42x |
| beneathmyheart.net | 1.45% | 44.51x |
| cityfarmhouse.com | 1.23% | 44.38x |
| homedesigninspired.com | 1.46% | 43.58x |
| brightgreendoor.com | 1.09% | 43.43x |
| theinspiredroom.net | 1.91% | 43.08x |
| centsationalstyle.com | 2.07% | 42.78x |
| laurelberninteriors.com | 4.28% | 42.48x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 5.04% | 25.02x |
| Painting & Renovation | 3.24% | 19.15x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 18.68x |
| Home Remodeling | 8.97% | 18.53x |
| Home Decoration - Remodeling & Outdoors | 23.14% | 18.08x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 29.46% | 17.47x |
| Home Decoration - Crafts & Kids | 1.89% | 17.42x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.10% | 17.13x |
| Scrapbooking & Home Art Projects | 5.24% | 16.72x |
| Home Decoration Content Readers | 22.09% | 16.25x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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