Explore the HGTV Enthusiasts Audience
Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the HGTV Enthusiasts audience.
INTERESTS
The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 53.96% | 38.39x |
| Home DIY Enthusiasts | 51.47% | 34.94x |
| Home Remodelers | 50.60% | 34.44x |
| Kitchen & Bathroom Remodelers | 51.60% | 31.75x |
| Apartment Furniture Shoppers | 48.99% | 31.15x |
| Online Home Decor Shoppers | 45.10% | 29.76x |
| Home Exterior Design Enthusiasts | 45.87% | 29.18x |
| Country Home Decorators | 50.53% | 29.08x |
| Lawn & Garden Enthusiasts | 48.58% | 28.86x |
| Home Custom Bedroom Decorators | 37.93% | 27.15x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.63x |
| Dressbarn | 0.01% | 1.49x |
| Buckle | 0.01% | 1.40x |
| LOFT | 0.01% | 1.37x |
| White House Black Market | 0.01% | 1.35x |
| Mens Wearhouse | 0.02% | 1.34x |
| Gap | 0.01% | 1.34x |
| Carhartt | 0.20% | 1.30x |
| The Childrens Place | 0.02% | 1.22x |
| Maurices | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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WEBSITES
The HGTV Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the HGTV Enthusiasts audience is traditionalhome.com.
| Website | Composition | Index |
| traditionalhome.com | 1.14% | 37.77x |
| theharperhouse.com | 1.58% | 35.30x |
| emilyaclark.com | 1.25% | 34.78x |
| theinspiredroom.net | 1.68% | 33.75x |
| evolutionofstyleblog.com | 1.85% | 33.16x |
| hellolovelystudio.com | 1.70% | 33.04x |
| provenwinners.com | 2.35% | 32.37x |
| shadesofblueinteriors.com | 1.04% | 31.10x |
| brightgreendoor.com | 1.21% | 31.01x |
| carlaaston.com | 3.49% | 30.86x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 4.48% | 21.23x |
| DIY Decoration & Furniture | 6.64% | 20.68x |
| Home Decoration - Crafts & Kids | 0.72% | 18.60x |
| Furniture & Home Improvement | 5.11% | 17.54x |
| Home Office Products | 0.08% | 17.27x |
| Holiday Gifts | 0.29% | 17.10x |
| Painting & Renovation | 2.33% | 16.81x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 15.72x |
| Home Remodeling | 1.02% | 15.04x |
| Cheerleading | 0.36% | 14.62x |
Composition Percentage:
The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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