Dstillery Audiences

HGTV ENTHUSIASTS

Audience Size: 573.6 Thousand Devices

Explore the HGTV Enthusiasts Audience

Below you'll find more information about the HGTV Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 573.6 thousand unique devices whose actions qualify for the HGTV Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The HGTV Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HGTV Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 54.43% 51.78x
Home Remodelers 48.73% 48.07x
Home DIY Enthusiasts 50.15% 47.71x
Apartment Furniture Shoppers 46.66% 45.06x
Online Home Decor Shoppers 40.59% 42.62x
Kitchen & Bathroom Remodelers 50.33% 42.61x
Home Exterior Design Enthusiasts 44.93% 41.03x
Country Home Decorators 52.98% 40.75x
Lawn & Garden Enthusiasts 49.58% 40.25x
Home Custom Bedroom Decorators 33.51% 39.00x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Interest attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HGTV Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HGTV Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.23x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Location attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The HGTV Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the HGTV Enthusiasts audience is freshome.com.

Website Composition Index
freshome.com 1.68% 52.32x
provenwinners.com 1.09% 51.77x
jossandmain.com 1.22% 51.29x
theharperhouse.com 1.23% 51.01x
gardenia.net 1.17% 50.29x
emilyaclark.com 1.02% 49.89x
monrovia.com 1.79% 49.86x
designsponge.com 1.62% 49.44x
diynetwork.com 49.66% 46.75x
beneathmyheart.net 1.35% 45.19x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Web attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HGTV Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.40% 27.94x
DIY Decoration & Furniture 4.94% 26.59x
Home Decoration - Crafts & Kids 0.20% 26.29x
Holiday Gifts 0.10% 24.50x
Furniture & Home Improvement 2.65% 22.39x
Painting & Renovation 1.26% 21.28x
Concert Posters 0.06% 20.28x
Custom Gifts 0.38% 19.50x
Home Decoration - Remodeling & Outdoors 24.49% 18.98x
Bathrooms & Plumbing 0.28% 18.69x
Composition Percentage: The overlap percentage between the HGTV Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the HGTV Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HGTV Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female