Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 82.99% 217.27x
Celebrity Gossip Fans 51.02% 144.19x
Curly Hair Care Shoppers 55.78% 122.23x
Grandparents 46.94% 115.01x
New & Expecting Parents 40.14% 113.43x
Teen Content Readers 54.42% 111.40x
Nutrition Conscious Eaters 38.78% 108.97x
Adult Acne Sufferers 42.18% 106.49x
Headache and Migraine Sufferers 36.73% 106.23x
Sinus Researchers 36.05% 104.88x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.31x
Mens Wearhouse 0.01% 1.22x
Maurices 0.01% 1.06x
Carhartt 0.12% 1.04x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is maravipost.com.

Website Composition Index
maravipost.com 2.41% 32.34x
gofugyourself.com 8.27% 31.63x
laineygossip.com 1.92% 30.53x
fashionmagazine.com 2.09% 30.27x
fentybeauty.com 1.39% 30.15x
sephora.com 2.46% 30.03x
star2.com 1.05% 29.48x
musingsofamuse.com 1.48% 29.35x
curlynikki.com 1.15% 29.25x
starmagazine.com 3.65% 28.77x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 21.77% 51.34x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 45.58% 31.94x
Stay at Home Mom 30.61% 30.21x
Assorted Topics (Viral Media, Paid Traffic) 23.13% 29.63x
Texas University Athletics 10.20% 29.46x
San Francisco Bay Area Cluster 21.77% 28.84x
India Bollywood, Weddings & Gossip 13.61% 27.41x
San Diego Cluster 14.29% 26.07x
Asia Travel 23.13% 25.71x
LGBTQ Advocacy 8.84% 25.15x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female