Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 75.83% 56.20x
Wedding Registrants 55.84% 41.06x
Women's Fitness Enthusiasts 52.50% 40.03x
Luxury Second Home Owners 49.70% 38.19x
TV Advertising Professionals 39.57% 29.64x
TV Junkies 33.74% 29.62x
Entertainment & Tabloid Magazine Readers 39.28% 29.15x
Entertainment Industry Decision Makers 37.47% 28.62x
Mens Fitness Publication Readers 36.18% 28.38x
Home Design Enthusiasts 41.98% 28.28x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.33x
Intermix 0.02% 1.87x
Joe's Jeans 0.01% 1.73x
American Apparel 0.06% 1.71x
Armani 0.03% 1.65x
Club Monaco 0.01% 1.64x
Zara 0.04% 1.64x
Lorna Jane 0.01% 1.45x
Ann Taylor 0.26% 1.43x
Calvin Klein 0.01% 1.39x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is beautyeditor.ca.

Website Composition Index
beautyeditor.ca 3.10% 70.90x
thecourtjeweller.com 1.64% 69.42x
stridenation.com 1.94% 66.52x
musingsofamuse.com 2.33% 59.99x
manrepeller.com 2.26% 59.31x
gofugyourself.com 2.49% 58.44x
refinery29.com 4.90% 57.74x
beautifulwithbrains.com 1.66% 57.41x
cupcakesandcashmere.com 3.40% 56.25x
motherdenim.com 1.02% 54.92x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.96% 29.21x
Mysticism 0.45% 21.43x
Beauty & Cosmetics 7.40% 20.80x
Hipster Clothing 1.55% 20.55x
Dermatology 13.06% 18.04x
Fashion Cluster 17.28% 17.57x
Local & Travel England - East Midlands 0.28% 17.52x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.33% 16.97x
Higher-End Fashion Brands 3.43% 16.61x
Feminism 1.73% 16.38x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female