Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 80.24% 61.70x
Women’s Fashion Blogs Readers 63.33% 49.11x
Women's Fitness Enthusiasts 60.67% 48.49x
Wedding Registrants 63.05% 48.04x
Women’s Lifestyle Blogs Researchers 58.98% 47.07x
Women's Health Researchers 56.87% 45.59x
Luxury Second Home Owners 54.11% 44.25x
Trendy Shoe Shoppers 57.26% 43.39x
TV Advertising Professionals 48.19% 40.16x
Entertainment & Tabloid Magazine Readers 50.28% 39.92x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.70x
Carhartt 0.12% 0.92x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is nationaljeweler.com.

Website Composition Index
nationaljeweler.com 1.06% 33.71x
maravipost.com 2.49% 33.09x
siobeauty.com 1.09% 32.86x
laineygossip.com 2.00% 32.86x
musingsofamuse.com 1.52% 32.48x
gurl.com 1.06% 32.47x
sephora.com 2.94% 31.89x
fentybeauty.com 1.64% 31.23x
star2.com 1.14% 31.03x
herworld.com 1.15% 30.47x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.44% 27.36x
Beauty & Cosmetics 2.80% 26.84x
Travel, Food, Fashion & Fitness 6.33% 24.57x
Fashion Cluster 17.28% 23.29x
Dermatology 1.76% 23.14x
Hair & Beauty 1.93% 22.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 21.78x
Hipster Clothing 0.41% 21.59x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 21.34x
Higher-End Fashion Brands 0.30% 19.57x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female