Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 75.80% 54.30x
Wedding Registrants 55.16% 38.98x
Women's Fitness Enthusiasts 52.33% 37.30x
Luxury Second Home Owners 49.55% 37.15x
TV Junkies 33.29% 28.75x
TV Advertising Professionals 38.70% 27.94x
Entertainment & Tabloid Magazine Readers 37.79% 27.66x
Mens Fitness Publication Readers 35.03% 27.11x
Entertainment Industry Decision Makers 37.51% 26.70x
Home Design Enthusiasts 42.16% 26.38x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.89x
Hugo Boss 0.02% 1.72x
Calvin Klein 0.01% 1.69x
American Apparel 0.04% 1.69x
Intermix 0.01% 1.66x
Michael Kors 0.02% 1.64x
Levi Strauss 0.01% 1.56x
REI 0.02% 1.55x
Ann Taylor 0.02% 1.53x
Express 0.03% 1.50x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is kardashiandish.com.

Website Composition Index
kardashiandish.com 0.29% 83.69x
oliviapalermo.com 0.41% 83.27x
makeupandbeautyblog.com 0.74% 82.79x
shopdoen.com 0.58% 79.28x
womenlife-styles.com 0.48% 78.07x
wonderfullthing.com 0.35% 76.93x
stackedskincare.com 0.18% 76.59x
fashionmagazine.com 1.01% 74.79x
cupofjo.com 0.56% 74.32x
soludos.com 0.36% 72.46x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.25% 28.28x
Hipster Clothing 1.56% 20.11x
Beauty & Cosmetics 7.37% 19.15x
Fashion Cluster 15.85% 17.50x
Feminism 1.87% 16.50x
Dermatology 12.75% 16.41x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.32% 16.29x
Mysticism 0.31% 16.09x
DIY Decoration & Furniture 4.17% 15.57x
Perfume, Makeup & Cosmetics 2.30% 15.31x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999