Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 79.73% 48.80x
Women's Fitness Enthusiasts 61.45% 38.35x
Wedding Registrants 64.56% 38.17x
Women's Health Researchers 58.96% 35.80x
Luxury Second Home Owners 58.33% 34.84x
Trendy Shoe Shoppers 62.21% 33.67x
Celebrity Gossip Fans 50.66% 33.22x
Home Design and Living Publication Readers 52.13% 32.85x
Entertainment & Tabloid Magazine Readers 49.27% 31.88x
TV Advertising Professionals 49.87% 31.47x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.58x
American Apparel 0.03% 1.50x
Armani 0.02% 1.49x
Zara 0.03% 1.49x
Uniqlo 0.02% 1.45x
Kate Spade 0.03% 1.43x
Ann Taylor 0.02% 1.41x
Lululemon 0.04% 1.40x
Madewell 0.02% 1.34x
Urban Outfitters 0.04% 1.33x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is xojane.com.

Website Composition Index
xojane.com 1.72% 32.66x
redcarpet-fashionawards.com 1.06% 31.47x
tamaratattles.com 3.57% 30.97x
musingsofamuse.com 1.43% 28.79x
cupcakesandcashmere.com 4.11% 28.58x
gurl.com 2.22% 28.22x
styleatacertainage.com 1.21% 27.58x
fashionista.com 14.48% 27.02x
acne.org 1.05% 26.81x
siobeauty.com 1.43% 26.57x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.30% 23.10x
Mysticism 0.39% 21.91x
Local & Travel England - East Midlands 0.38% 20.48x
Beauty & Cosmetics 2.91% 18.81x
Fashion Cluster 12.16% 18.54x
Dermatology 2.87% 18.51x
Hair & Beauty 2.58% 16.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 15.59x
Assorted Topics (Television, Origami, Men's Health) 1.45% 15.55x
Feminism 0.88% 14.78x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female