Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 78.71% 85.19x
Wedding Registrants 58.96% 61.98x
Women's Fitness Enthusiasts 55.24% 61.70x
Luxury Second Home Owners 50.39% 56.31x
Trendy Shoe Shoppers 52.96% 51.82x
Celebrity Gossip Fans 42.12% 45.34x
Entertainment & Tabloid Magazine Readers 40.88% 45.03x
TV Junkies 34.47% 43.79x
TV Advertising Professionals 43.17% 43.23x
Home Custom Bedroom Decorators 39.77% 43.10x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.39x
Mens Wearhouse 0.51% 1.29x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is stridenation.com.

Website Composition Index
stridenation.com 1.89% 82.00x
beautyeditor.ca 2.20% 75.42x
thecourtjeweller.com 1.53% 73.50x
peachandlily.com 1.45% 65.56x
musingsofamuse.com 2.73% 60.81x
toofaced.com 1.01% 60.45x
temptalia.com 3.33% 60.15x
elfcosmetics.com 1.46% 59.35x
essentialdayspa.com 1.91% 58.91x
theouai.com 1.07% 58.86x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 8.11% 36.59x
Beauty & Cosmetics 6.95% 28.15x
Hipster Clothing 1.50% 24.81x
Dermatology 11.05% 24.76x
Fashion Cluster 18.53% 23.52x
Higher-End Fashion Brands 2.69% 21.82x
Perfume, Makeup & Cosmetics 2.55% 21.02x
Organic Beauty & Skincare Products 4.20% 20.58x
Teen Hair 8.43% 20.10x
Beach & Intimate Wear 1.77% 20.05x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female