Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 78.12% 62.81x
Wedding Registrants 58.49% 45.94x
Women's Fitness Enthusiasts 55.53% 44.64x
Luxury Second Home Owners 51.96% 41.56x
Trendy Shoe Shoppers 56.98% 37.16x
TV Advertising Professionals 41.57% 33.79x
Entertainment & Tabloid Magazine Readers 41.50% 33.28x
TV Junkies 35.01% 33.12x
Celebrity Gossip Fans 41.93% 32.86x
Entertainment Industry Decision Makers 39.14% 32.70x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.93x
Club Monaco 0.02% 2.49x
Levi Strauss 0.03% 2.23x
Supreme 0.02% 2.21x
American Apparel 0.08% 2.13x
Patagonia 0.04% 2.06x
Madewell 0.04% 1.88x
Free People 0.04% 1.87x
Zara 0.05% 1.85x
Uniqlo 0.03% 1.83x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is stridenation.com.

Website Composition Index
stridenation.com 1.88% 79.03x
beautyeditor.ca 2.56% 78.88x
thecourtjeweller.com 1.60% 74.43x
musingsofamuse.com 2.52% 62.78x
elfcosmetics.com 1.67% 61.16x
toofaced.com 1.13% 61.13x
peachandlily.com 1.57% 61.00x
refinery29.com 4.27% 60.79x
gofugyourself.com 2.60% 60.28x
essentialdayspa.com 2.11% 58.83x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 7.74% 32.99x
Mysticism 0.62% 28.73x
Local & Travel England - East Midlands 0.40% 25.25x
Beauty & Cosmetics 7.48% 23.92x
Hipster Clothing 1.60% 22.97x
Dermatology 12.35% 22.11x
Fashion Cluster 18.40% 20.11x
Assorted Topics (Television, Origami, Men's Health) 0.33% 19.46x
Higher-End Fashion Brands 3.19% 19.46x
Organic Beauty & Skincare Products 4.42% 18.49x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female