Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 80.63% 50.40x
Women’s Fashion Blogs Readers 66.54% 41.18x
Wedding Registrants 63.62% 40.58x
Women's Fitness Enthusiasts 63.89% 39.90x
Women’s Lifestyle Blogs Researchers 59.64% 39.40x
Women's Health Researchers 61.06% 38.12x
Trendy Shoe Shoppers 59.93% 38.08x
Luxury Second Home Owners 55.23% 37.84x
Custom Home Lighting Shoppers 50.33% 36.69x
Home Custom Bedroom Decorators 50.35% 36.68x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.90x
J. Crew 0.01% 1.89x
Gymboree 0.01% 1.80x
Banana Republic 0.02% 1.65x
American Eagle Outfitters 0.02% 1.63x
Jos A. Bank Clothiers 0.01% 1.59x
Chicos 0.02% 1.55x
Victoria's Secret 0.02% 1.52x
Dressbarn 0.01% 1.50x
Journeys 0.02% 1.49x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is maravipost.com.

Website Composition Index
maravipost.com 2.10% 40.85x
sephora.com 1.66% 36.09x
fashionmagazine.com 2.06% 35.78x
manrepeller.com 12.22% 35.58x
starmagazine.com 3.13% 35.15x
gofugyourself.com 7.82% 34.87x
misskyra.com 1.37% 34.83x
musingsofamuse.com 1.28% 33.24x
tatler.com 2.19% 33.04x
crfashionbook.com 4.78% 32.99x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.24% 19.52x
Beauty & Cosmetics 1.72% 19.35x
Mysticism 0.43% 18.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 18.53x
Dermatology 0.77% 18.39x
Travel, Food, Fashion & Fitness 5.65% 18.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 17.84x
Local & Travel England - East Midlands 0.32% 17.69x
Fashion Cluster 14.87% 17.65x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.22% 16.03x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female