Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 79.21% 57.45x
Wedding Registrants 57.41% 44.46x
Women's Fitness Enthusiasts 57.06% 41.62x
Women's Health Researchers 54.02% 38.13x
Luxury Second Home Owners 50.59% 37.95x
Trendy Shoe Shoppers 49.20% 36.35x
Teen Content Readers 52.74% 34.68x
Celebrity Gossip Fans 46.76% 31.93x
Home Design and Living Publication Readers 43.77% 31.48x
Entertainment & Tabloid Magazine Readers 43.63% 31.44x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Supreme.

Location Composition Index
Supreme 0.04% 3.00x
Everlane 0.02% 2.73x
Topshop 0.03% 1.88x
Patagonia 0.03% 1.70x
Intermix 0.02% 1.67x
Club Monaco 0.03% 1.56x
REI 0.03% 1.49x
Jos A. Bank Clothiers 0.45% 1.47x
Bonobos 0.08% 1.46x
American Apparel 0.06% 1.44x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is stridenation.com.

Website Composition Index
stridenation.com 1.83% 69.66x
beautyeditor.ca 1.81% 61.56x
peachandlily.com 1.27% 58.02x
thecourtjeweller.com 1.63% 53.07x
thyblackman.com 1.18% 50.87x
musingsofamuse.com 2.90% 50.43x
essentialdayspa.com 1.69% 49.90x
elfcosmetics.com 1.25% 49.86x
cupcakesandcashmere.com 5.95% 48.63x
styleatacertainage.com 1.44% 47.42x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.93% 29.91x
Travel, Food, Fashion & Fitness 8.70% 29.44x
Local & Travel England - East Midlands 0.67% 25.59x
Beauty & Cosmetics 6.46% 21.91x
Hipster Clothing 1.12% 19.32x
Fashion Cluster 17.76% 19.22x
Dermatology 10.25% 19.06x
Perfume, Makeup & Cosmetics 2.54% 16.89x
Higher-End Fashion Brands 1.99% 16.56x
Hair & Beauty 6.95% 16.40x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female