Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 79.94% 64.52x
Wedding Registrants 61.89% 50.88x
Women's Fitness Enthusiasts 59.88% 49.76x
Luxury Second Home Owners 54.09% 46.37x
Women's Health Researchers 57.50% 46.03x
Trendy Shoe Shoppers 54.35% 45.36x
Home Design and Living Publication Readers 49.86% 42.44x
Entertainment & Tabloid Magazine Readers 48.23% 41.16x
TV Advertising Professionals 46.66% 40.79x
Celebrity Gossip Fans 51.89% 40.52x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.78x
Bonobos 0.01% 1.63x
Zara 0.02% 1.60x
REI 0.01% 1.60x
Armani 0.02% 1.59x
Kate Spade 0.03% 1.55x
The North Face 0.02% 1.51x
Urban Outfitters 0.04% 1.49x
Free People 0.02% 1.49x
Lululemon 0.04% 1.46x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is whiplashbeautybar.com.

Website Composition Index
whiplashbeautybar.com 1.06% 57.94x
nylon.com 1.49% 49.57x
xojane.com 2.67% 46.11x
styleatacertainage.com 1.44% 42.73x
musingsofamuse.com 1.80% 42.41x
wendyshow.com 1.03% 42.11x
youbeauty.com 1.03% 41.91x
cupcakesandcashmere.com 5.05% 40.46x
redcarpet-fashionawards.com 1.37% 40.33x
keen.com 1.37% 39.36x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.84% 28.22x
Mysticism 0.43% 26.99x
Local & Travel England - East Midlands 0.38% 25.42x
Beauty & Cosmetics 3.41% 21.77x
Dermatology 3.76% 21.61x
Fashion Cluster 12.48% 21.16x
Assorted Topics (Television, Origami, Men's Health) 1.01% 18.50x
Hair & Beauty 3.26% 18.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.72x
Feminism 1.05% 17.15x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female