Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 77.76% 107.56x
Wedding Registrants 55.68% 80.36x
Women's Fitness Enthusiasts 55.24% 77.46x
Luxury Second Home Owners 47.62% 71.30x
Women's Health Researchers 51.98% 70.15x
Trendy Shoe Shoppers 49.38% 65.10x
Teen Content Readers 54.28% 59.10x
Home Design and Living Publication Readers 41.59% 58.22x
Entertainment & Tabloid Magazine Readers 40.39% 57.97x
Celebrity Gossip Fans 42.51% 57.60x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.05x
Supreme 0.03% 2.93x
Topshop 0.04% 2.08x
Bonobos 0.16% 2.07x
Club Monaco 0.03% 1.88x
Uniqlo 0.04% 1.82x
Ralph Lauren 0.03% 1.78x
Patagonia 0.03% 1.71x
Armani 0.06% 1.69x
Hugo Boss 0.06% 1.65x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is stridenation.com.

Website Composition Index
stridenation.com 1.30% 55.23x
beautyeditor.ca 1.36% 48.01x
thecourtjeweller.com 1.42% 42.25x
essentialdayspa.com 1.29% 40.18x
musingsofamuse.com 2.48% 39.82x
whiplashbeautybar.com 1.44% 39.78x
chaninicholas.com 1.29% 39.31x
cupcakesandcashmere.com 5.29% 39.09x
styleatacertainage.com 1.29% 38.02x
xojane.com 6.28% 37.76x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.90% 42.09x
Travel, Food, Fashion & Fitness 9.46% 40.64x
Local & Travel England - East Midlands 0.66% 33.69x
Beauty & Cosmetics 7.37% 31.18x
Dermatology 10.50% 27.36x
Hipster Clothing 1.38% 27.11x
Fashion Cluster 20.07% 26.68x
Perfume, Makeup & Cosmetics 2.59% 24.18x
Assorted Topics (Television, Origami, Men's Health) 0.28% 23.48x
Higher-End Fashion Brands 2.30% 22.96x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female