Dstillery Audiences

HAIR CARE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Hair Care Shoppers Audience

Below you'll find more information about the Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Care Shoppers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 80.20% 64.29x
Wedding Registrants 61.58% 50.42x
Women's Fitness Enthusiasts 60.07% 49.12x
Luxury Second Home Owners 54.32% 45.63x
Women's Health Researchers 57.25% 45.07x
Trendy Shoe Shoppers 55.46% 43.87x
Home Design and Living Publication Readers 50.50% 41.06x
Entertainment & Tabloid Magazine Readers 48.10% 39.86x
TV Advertising Professionals 46.96% 39.36x
Teen Content Readers 58.21% 38.92x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Care Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.91x
Supreme 0.02% 2.52x
Bonobos 0.16% 1.99x
Topshop 0.03% 1.70x
White House Black Market 0.48% 1.48x
Uniqlo 0.02% 1.47x
Armani 0.04% 1.46x
Saint Laurent Paris 0.01% 1.46x
Jos A. Bank Clothiers 0.36% 1.45x
Patagonia 0.01% 1.41x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Care Shoppers audience is whiplashbeautybar.com.

Website Composition Index
whiplashbeautybar.com 1.10% 49.37x
xojane.com 3.29% 41.55x
nylon.com 1.67% 41.31x
musingsofamuse.com 1.77% 40.67x
cupcakesandcashmere.com 4.47% 39.55x
styleatacertainage.com 1.25% 38.61x
hanacure.com 1.20% 38.38x
morphebrushes.com 1.06% 37.67x
youbeauty.com 1.24% 37.49x
essence.com 3.75% 37.39x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Care Shoppers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.28% 27.43x
Mysticism 0.46% 25.66x
Local & Travel England - East Midlands 0.39% 24.17x
Beauty & Cosmetics 3.84% 22.29x
Dermatology 4.76% 21.01x
Fashion Cluster 12.54% 20.75x
Hipster Clothing 0.67% 17.92x
Assorted Topics (Television, Origami, Men's Health) 0.45% 17.80x
Perfume, Makeup & Cosmetics 1.31% 17.63x
Hair & Beauty 3.92% 17.45x
Composition Percentage: The overlap percentage between the Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female