Dstillery Audiences

HAIR COLOR SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Hair Color Shoppers Audience

Below you'll find more information about the Hair Color Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Hair Color Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Color Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Color Shoppers audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 31.50% 19.47x
Curly Hair Care Shoppers 27.73% 17.69x
Reptile Enthusiasts 33.59% 17.55x
Teen Content Readers 29.92% 17.14x
Athleisure Shoppers 26.86% 17.00x
The Sims Video Game Fans 34.00% 16.67x
Adult Acne Sufferers 25.18% 15.86x
Lyrics Researchers 25.21% 15.57x
Shapewear & Leggings Shoppers 25.39% 15.47x
Harry Potter Fans 28.76% 15.41x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Color Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Color Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.60x
Old Navy 0.02% 1.56x
Journeys 0.01% 1.36x
The Childrens Place 0.01% 1.32x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.16x
Carhartt 0.17% 1.13x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Location attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Color Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Color Shoppers audience is dollskill.com.

Website Composition Index
dollskill.com 5.78% 33.35x
miccostumes.com 1.00% 28.93x
sallybeauty.com 4.30% 26.88x
crueltyfreekitty.com 1.56% 25.62x
fentybeauty.com 1.19% 24.97x
sephora.com 1.94% 23.12x
cosmoprofbeauty.com 1.27% 23.02x
carls-sims-4-guide.com 4.89% 22.78x
reptilesmagazine.com 1.94% 22.33x
drmartens.com 2.98% 22.30x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Web attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Color Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.39% 22.85x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.55% 21.42x
Hair & Beauty 1.38% 17.80x
Beauty & Cosmetics 1.63% 16.37x
Roleplay & Fantasy Games 0.44% 14.49x
Fantasy Name Generators 8.87% 14.04x
Custom T-Shirts 0.02% 13.41x
Numerology & Astrology 2.77% 13.05x
Exotic Pets 2.36% 11.92x
Vegans & Animal Welfare 1.55% 11.70x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Color Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female