Dstillery Audiences

HAIR COLOR SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Hair Color Shoppers Audience

Below you'll find more information about the Hair Color Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Hair Color Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Color Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Color Shoppers audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 32.08% 21.01x
Reptile Enthusiasts 34.10% 19.12x
Curly Hair Care Shoppers 29.35% 18.70x
Athleisure Shoppers 28.21% 18.32x
The Sims Video Game Fans 35.12% 18.03x
Teen Content Readers 30.27% 18.01x
Adult Acne Sufferers 26.02% 16.79x
Harry Potter Fans 30.48% 16.73x
Shapewear & Leggings Shoppers 26.44% 16.72x
Alternative Medicine Enthusiasts 25.76% 16.27x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Color Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Color Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 1.47x
Lane Bryant 0.01% 1.44x
Aeropostale 0.02% 1.29x
American Eagle Outfitters 0.02% 1.28x
Buckle 0.01% 1.20x
Journeys 0.02% 1.13x
Carhartt 0.16% 1.11x
Victoria's Secret 0.03% 1.09x
Zumiez 0.02% 1.08x
Express 0.02% 1.06x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Location attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Color Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Color Shoppers audience is katvondbeauty.com.

Website Composition Index
katvondbeauty.com 1.10% 33.39x
dollskill.com 8.59% 32.13x
miccostumes.com 1.39% 27.87x
sallybeauty.com 6.73% 27.57x
crueltyfreekitty.com 1.67% 24.95x
fentybeauty.com 1.80% 24.77x
carls-sims-4-guide.com 4.20% 22.83x
healingcrystals.com 1.19% 22.81x
modernsalon.com 1.42% 22.58x
reptilesmagazine.com 2.68% 22.40x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Web attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Color Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.77% 23.56x
Hipster Clothing 0.53% 22.82x
Hair & Beauty 2.07% 19.18x
Beauty & Cosmetics 2.19% 18.48x
Custom T-Shirts 0.04% 17.80x
Roleplay & Fantasy Games 0.55% 15.70x
Fantasy Name Generators 9.18% 14.86x
Numerology & Astrology 3.51% 13.77x
Exotic Pets 3.01% 12.56x
Survey Websites 0.03% 12.17x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Color Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female