Dstillery Audiences

HAIR COLOR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Hair Color Shoppers Audience

Below you'll find more information about the Hair Color Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hair Color Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Color Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Color Shoppers audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 36.07% 29.90x
The Sims Video Game Fans 34.67% 25.14x
Athleisure Shoppers 30.47% 24.65x
Reptile Enthusiasts 31.81% 24.43x
Teen Content Readers 33.32% 23.98x
Shapewear & Leggings Shoppers 28.04% 23.13x
Cosplay Enthusiasts 31.22% 22.86x
Sleepwear Shoppers 27.87% 21.25x
Adult Acne Sufferers 30.82% 21.21x
Alternative Medicine Enthusiasts 25.99% 21.20x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Color Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Color Shoppers audience is Buckle.

Location Composition Index
Buckle 0.32% 1.41x
Mens Wearhouse 0.61% 1.26x
Zara 0.04% 1.17x
REI 0.02% 1.15x
Lane Bryant 0.06% 1.13x
Journeys 0.07% 1.13x
Supreme 0.01% 1.12x
Jos A. Bank Clothiers 0.32% 1.11x
Dressbarn 0.07% 1.08x
Urban Outfitters 0.06% 1.08x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Location attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Color Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Color Shoppers audience is arcticfoxhaircolor.com.

Website Composition Index
arcticfoxhaircolor.com 1.47% 60.63x
morphebrushes.com 2.51% 42.04x
biddytarot.com 1.72% 35.39x
katvondbeauty.com 3.44% 33.73x
crueltyfreekitty.com 2.40% 33.52x
sallybeauty.com 25.03% 29.87x
carls-sims-4-guide.com 4.04% 29.86x
vanswarpedtour.com 2.12% 29.81x
pixibeauty.com 1.68% 29.69x
dollskill.com 12.61% 29.27x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Web attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Color Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.50% 24.27x
Hipster Clothing 1.23% 23.95x
Beauty & Cosmetics 5.30% 21.69x
Hair & Beauty 7.23% 21.38x
Fantasy Name Generators 9.95% 14.30x
Roleplay & Fantasy Games 0.79% 13.60x
Vegans & Animal Welfare 3.87% 13.41x
Home Décor, Furniture, & Decorating 0.03% 13.08x
Numerology & Astrology 5.39% 12.94x
Organic Beauty & Skincare Products 2.50% 12.53x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Color Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female