Dstillery Audiences

HAIR COLOR SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Hair Color Shoppers Audience

Below you'll find more information about the Hair Color Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Hair Color Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hair Color Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair Color Shoppers audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 34.62% 24.90x
Reptile Enthusiasts 34.16% 21.82x
Teen Content Readers 31.88% 21.39x
The Sims Video Game Fans 35.05% 21.35x
Athleisure Shoppers 29.85% 21.19x
Adult Acne Sufferers 27.59% 19.85x
Shapewear & Leggings Shoppers 27.87% 19.59x
Harry Potter Fans 31.58% 19.34x
New & Expecting Parents 25.25% 19.08x
Sleepwear Shoppers 30.08% 19.05x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Interest attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair Color Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair Color Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.48x
Buckle 0.05% 1.34x
Lane Bryant 0.04% 1.28x
The North Face 0.01% 1.27x
Zumiez 0.06% 1.27x
Journeys 0.08% 1.26x
Gymboree 0.04% 1.22x
Kate Spade 0.02% 1.20x
Dressbarn 0.03% 1.20x
Eddie Bauer 0.02% 1.18x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Location attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair Color Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair Color Shoppers audience is katvondbeauty.com.

Website Composition Index
katvondbeauty.com 1.97% 34.46x
sallybeauty.com 11.80% 33.57x
crueltyfreekitty.com 1.67% 30.65x
carls-sims-4-guide.com 3.21% 29.31x
dollskill.com 12.28% 28.19x
pixibeauty.com 1.09% 27.71x
rue21.com 2.39% 27.05x
authoritytattoo.com 4.27% 27.03x
astrosofa.com 1.57% 25.96x
simsvip.com 1.94% 25.86x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Web attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair Color Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.07% 21.10x
Hipster Clothing 0.80% 20.13x
Hair & Beauty 3.22% 17.95x
Beauty & Cosmetics 2.76% 17.64x
Roleplay & Fantasy Games 0.54% 14.20x
Fantasy Name Generators 8.30% 13.36x
Custom T-Shirts 0.03% 12.52x
Numerology & Astrology 4.01% 12.45x
Vegans & Animal Welfare 1.98% 12.14x
Organic Beauty & Skincare Products 1.34% 10.95x
Composition Percentage: The overlap percentage between the Hair Color Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hair Color Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair Color Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female