Dstillery Audiences

HALLMARK CHANNEL MOVIE FANS

Audience Size: 3.5 Million Devices

Explore the Hallmark Channel Movie Fans Audience

Below you'll find more information about the Hallmark Channel Movie Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hallmark Channel Movie Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hallmark Channel Movie Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hallmark Channel Movie Fans audience is TV Junkies.

Interest Composition Index
TV Junkies 39.89% 32.06x
Streaming Linear TV Watchers (National Channels) 41.41% 29.67x
Bargain Shopping Researchers 36.02% 28.43x
Streaming British TV Users 34.32% 28.08x
Retirees 35.68% 28.03x
Menopause Researchers 35.74% 27.70x
Ocean Activists 34.76% 27.63x
Budget Grocery Shoppers 37.40% 27.44x
Country Music Fans 35.53% 27.18x
Grandparents 33.82% 27.17x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Interest attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hallmark Channel Movie Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hallmark Channel Movie Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.72x
Dressbarn 0.01% 1.60x
Old Navy 0.01% 1.30x
Maurices 0.02% 1.30x
Mens Wearhouse 0.01% 1.29x
Carhartt 0.21% 1.24x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Location attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hallmark Channel Movie Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hallmark Channel Movie Fans audience is hallmarkmoviesandmysteries.com.

Website Composition Index
hallmarkmoviesandmysteries.com 1.01% 47.87x
iontelevision.com 2.01% 42.65x
hallmarkchannel.com 3.01% 40.47x
uptv.com 2.64% 39.40x
marriedbiography.com 5.95% 34.38x
ksitetv.com 2.38% 30.93x
kellyandryan.com 2.02% 29.70x
bigbrothernetwork.com 1.38% 29.30x
lenox.com 1.61% 29.00x
hitberry.com 1.89% 28.63x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Web attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hallmark Channel Movie Fans audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.48% 21.73x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 21.63x
Custom Gifts 2.14% 19.09x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.55% 18.90x
Food Cluster 1.25% 18.68x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.89% 18.36x
Book Publishers 2.28% 18.30x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.94% 18.24x
Celebrity Gossip 1.80% 17.92x
Home Decoration - Crafts & Kids 0.91% 17.85x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Content Affinity attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hallmark Channel Movie Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female