Dstillery Audiences

HALLMARK CHANNEL MOVIE FANS

Audience Size: 3.1 Million Devices

Explore the Hallmark Channel Movie Fans Audience

Below you'll find more information about the Hallmark Channel Movie Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hallmark Channel Movie Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hallmark Channel Movie Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hallmark Channel Movie Fans audience is TV Junkies.

Interest Composition Index
TV Junkies 41.94% 27.41x
Home and Garden TV Fans 24.36% 25.44x
Streaming Linear TV Watchers (National Channels) 43.55% 25.44x
Country Music Fans 39.37% 24.68x
Bargain Shopping Researchers 37.97% 24.56x
Nashville Activity Researchers 34.45% 24.46x
Heart Surgery Researchers 36.95% 24.31x
Ocean Activists 36.84% 24.23x
Retirees 37.55% 24.12x
Streaming British TV Users 38.43% 24.05x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Interest attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hallmark Channel Movie Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hallmark Channel Movie Fans audience is Maurices.

Location Composition Index
Maurices 0.04% 1.53x
Dressbarn 0.02% 1.48x
Talbots 0.01% 1.42x
The Childrens Place 0.02% 1.42x
Chicos 0.02% 1.41x
J. Crew 0.01% 1.40x
American Eagle Outfitters 0.02% 1.39x
Gymboree 0.01% 1.39x
Jos A. Bank Clothiers 0.01% 1.38x
Carhartt 0.23% 1.21x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Location attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hallmark Channel Movie Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hallmark Channel Movie Fans audience is uptv.com.

Website Composition Index
uptv.com 1.11% 47.22x
iontelevision.com 1.07% 43.64x
hallmarkchannel.com 2.08% 37.78x
marriedbiography.com 1.89% 35.62x
ksitetv.com 1.73% 34.23x
kellyandryan.com 1.16% 33.06x
allstarbio.com 2.43% 30.40x
soapoperanetwork.com 1.21% 30.38x
chadwicks.com 1.57% 29.90x
eceleb-gossip.com 1.06% 29.70x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Web attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hallmark Channel Movie Fans audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.29% 18.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.75x
Custom Gifts 1.19% 16.86x
Home Decoration - Crafts & Kids 0.44% 15.80x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.70% 14.57x
Book Publishers 1.41% 14.27x
Food Cluster 0.48% 14.15x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.32% 14.13x
Celebrity Gossip 1.09% 13.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.52x
Composition Percentage: The overlap percentage between the Hallmark Channel Movie Fans audience and the Content Affinity attribute.
Index: A comparison of the Hallmark Channel Movie Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hallmark Channel Movie Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female