Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 13.14% 10.82x
2020 Holiday Season Sale News Researchers 6.93% 9.91x
Cord Cutters 7.40% 9.65x
Metal and Rock Music Fans 11.26% 9.42x
COVID Vaccine Researchers 6.15% 9.39x
Halloween Candy Enthusiasts 7.44% 9.29x
Sci-Fi Movie Fans 11.37% 8.93x
COVID Testing Researchers 3.62% 8.88x
Black Friday Deal Shoppers 11.79% 8.84x
Doctor Who Fans 8.65% 8.80x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 1.46x
Buckle 0.03% 1.32x
Maurices 0.05% 1.27x
Victoria's Secret 0.02% 1.22x
Lululemon 0.01% 1.18x
Chicos 0.02% 1.16x
Lane Bryant 0.01% 1.14x
LOFT 0.02% 1.11x
Jos A. Bank Clothiers 0.01% 1.10x
The Childrens Place 0.01% 1.09x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.59% 42.67x
ihorror.com 2.22% 13.83x
wvnstv.com 1.15% 12.66x
dreadcentral.com 5.49% 12.45x
wboy.com 2.69% 12.03x
wchstv.com 2.09% 11.83x
theprp.com 2.36% 11.73x
bloody-disgusting.com 8.29% 11.55x
mindfulgazette.com 1.39% 11.30x
wowktv.com 1.75% 10.95x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Live Music.

Content Affinity Composition Index
Live Music 2.53% 5.41x
West Virginia News 4.71% 5.26x
Online Learning 0.01% 5.10x
Insurance Cluster 0.01% 5.10x
Discount Shopping 0.01% 4.81x
Collectibles - Toys & Collectibles 4.49% 4.55x
Music Concerts 10.18% 4.39x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 4.37x
Nature & Wildlife 0.86% 4.26x
Cincinnati Cluster 9.85% 4.19x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male