Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 32.61% 22.43x
Discount Big Box Shoppers 25.22% 20.26x
Big Box Shoppers 25.11% 19.32x
Candy Shoppers 26.34% 19.28x
Dance Clothing Shoppers 28.38% 19.12x
Budget Grocery Shoppers 22.57% 18.84x
Home Decor Shoppers 24.33% 18.39x
Home Goods Supercenter Shoppers 21.99% 17.90x
Home Rug Shoppers 21.99% 17.90x
Sweet Tooths 27.78% 17.89x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Zara.

Location Composition Index
Zara 0.02% 1.36x
REI 0.01% 1.29x
Armani 0.02% 1.21x
American Eagle Outfitters 0.04% 1.20x
Hollister 0.03% 1.20x
Forever 21 0.03% 1.20x
White House Black Market 0.04% 1.19x
Buckle 0.04% 1.17x
Carhartt 0.26% 1.16x
Jos A. Bank Clothiers 0.03% 1.15x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 2.18% 51.12x
halloweenforum.com 2.19% 44.06x
ledchristmaslighting.com 1.24% 33.71x
halloweenexpress.com 2.83% 32.66x
toysrus.com 2.97% 31.80x
coolest-homemade-costumes.com 2.49% 29.47x
costume-works.com 2.83% 25.80x
chasing-fireflies.com 4.49% 24.95x
coolmath-games.com 1.10% 23.91x
collectionsetc.com 1.08% 23.55x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.08% 28.71x
Tattoos & Costumes 0.74% 23.81x
Cheerleading 1.30% 17.32x
ISPs & Local Services 0.03% 16.40x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.91x
Toys Shopping 3.06% 13.84x
Beach & Intimate Wear 0.48% 13.36x
Party Suppliers 7.06% 13.12x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 12.85x
Concert Posters 0.36% 12.67x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female