Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 31.28% 20.08x
Kids Clothing Shoppers 27.50% 17.90x
Discount Big Box Shoppers 24.27% 17.75x
Dance Clothing Shoppers 27.39% 17.32x
Candy Shoppers 25.25% 17.12x
Budget Grocery Shoppers 20.51% 16.78x
Home Decor Shoppers 23.92% 16.26x
Sweet Tooths 27.05% 16.25x
Home Goods Shoppers 23.53% 16.24x
Casual Dining Restaurant Researchers 20.85% 15.54x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.50x
Supreme 0.02% 1.34x
American Apparel 0.05% 1.28x
Mens Wearhouse 0.64% 1.28x
Jos A. Bank Clothiers 0.38% 1.25x
Buckle 0.22% 1.23x
Johnston and Murphy 0.17% 1.22x
Brooks Brothers 0.05% 1.19x
Belk 0.02% 1.16x
Ann Taylor 0.03% 1.15x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is costumecraze.com.

Website Composition Index
costumecraze.com 1.11% 68.45x
spirithalloween.com 7.67% 62.60x
halloweenforum.com 1.38% 54.81x
windycitynovelties.com 1.12% 44.63x
halloweenexpress.com 1.71% 42.89x
coolest-homemade-costumes.com 1.99% 38.86x
costume-works.com 2.58% 36.61x
pier1.com 1.30% 36.35x
toysrus.com 8.39% 35.76x
chasing-fireflies.com 4.84% 34.27x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.86% 28.85x
Tattoos & Costumes 0.59% 24.49x
Cheerleading 2.20% 18.03x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 16.90x
Concert Posters 0.93% 14.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.08% 14.02x
Toys Shopping 5.93% 13.94x
Decoration & Fabric 0.05% 13.10x
Beach & Intimate Wear 1.30% 12.58x
Higher-End Fashion Brands 1.47% 12.26x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female