Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 17.36% 11.78x
Discount Big Box Shoppers 13.78% 11.28x
Budget Grocery Shoppers 13.39% 10.51x
Home Rug Shoppers 15.21% 10.51x
Home Goods Supercenter Shoppers 15.21% 10.51x
Big Box Shoppers 15.74% 10.49x
Disney Vacation Planners 12.75% 10.00x
Home Decor Shoppers 14.17% 9.89x
Family Adventures Travelers 11.67% 9.86x
Pet Boarding and Sitter Researchers 12.02% 9.81x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.27x
Maurices 0.02% 1.23x
Zumiez 0.01% 1.21x
Mens Wearhouse 0.02% 1.19x
Carhartt 0.14% 1.11x
Journeys 0.02% 1.09x
Banana Republic 0.01% 1.09x
Chicos 0.01% 1.02x
White House Black Market 0.01% 1.00x
Express 0.01% 0.99x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.16% 39.47x
partycity.com 14.17% 17.22x
dollartree.com 1.22% 14.04x
myspace.com 1.12% 13.96x
officedepot.com 2.50% 12.60x
dreadcentral.com 2.82% 12.29x
awkward.com 2.39% 12.14x
barnesandnoble.com 3.27% 11.84x
hilton.com 1.57% 11.80x
ihorror.com 1.08% 11.66x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.07% 22.12x
Cub & Girl Scouts 0.06% 14.61x
Party Suppliers 0.19% 12.25x
Memes & Comedy 0.02% 11.28x
Custom Gifts 0.09% 10.36x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.04% 10.34x
Roleplay & Fantasy Games 0.08% 10.32x
Cheerleading 0.03% 10.17x
Holiday Gifts 0.02% 10.09x
Home Decoration - Crafts & Kids 0.03% 9.83x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female