Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 13.01% 10.23x
2020 Holiday Season Sale News Researchers 7.99% 9.74x
Metal and Rock Music Fans 9.30% 9.31x
Spooky Season Halloween Consumers 11.74% 9.28x
Black Friday Deal Shoppers 12.48% 9.12x
Cord Cutters 7.90% 9.02x
Techies 10.43% 8.90x
Halloween Candy Enthusiasts 7.59% 8.79x
Law Enforcement Officers 8.84% 8.77x
Disney Fans 10.46% 8.60x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.33x
Lane Bryant 0.02% 1.28x
American Eagle Outfitters 0.02% 1.17x
Maurices 0.03% 1.16x
LOFT 0.01% 1.16x
Carhartt 0.19% 1.12x
Journeys 0.02% 1.10x
Old Navy 0.03% 1.09x
Banana Republic 0.01% 1.07x
Chicos 0.01% 1.01x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.24% 35.65x
partycity.com 2.00% 16.17x
ihorror.com 2.26% 11.43x
wvnstv.com 1.24% 11.24x
dreadcentral.com 4.23% 11.12x
mindfulgazette.com 2.83% 10.62x
wchstv.com 1.97% 10.58x
theprp.com 1.97% 10.35x
wboy.com 2.72% 10.34x
economicr.com 2.28% 10.28x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.02% 7.89x
Comedy Content 0.14% 7.25x
Discount Shopping 0.04% 6.48x
Shoes & Accessories 0.01% 6.22x
Natural & Healthy Living Researchers 0.04% 5.90x
Live Music 2.91% 5.79x
Upstate New York State Athletics 0.02% 5.70x
Party Planning & Invitations 1.18% 5.34x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 5.18x
Collectibles - Toys & Collectibles 4.28% 5.08x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female