Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 34.38% 22.62x
Discount Big Box Shoppers 25.40% 21.22x
Candy Shoppers 24.75% 20.65x
Budget Grocery Shoppers 21.14% 20.18x
Big Box Shoppers 22.74% 20.17x
Kids Clothing Shoppers 28.41% 20.06x
Dance Clothing Shoppers 27.13% 20.02x
Home Decor Shoppers 25.00% 19.59x
Home Goods Shoppers 24.28% 19.17x
Casual Dining Restaurant Researchers 21.56% 19.08x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.47x
Jos A. Bank Clothiers 0.38% 1.35x
Mens Wearhouse 0.59% 1.28x
Buckle 0.28% 1.27x
White House Black Market 0.35% 1.24x
Bonobos 0.08% 1.17x
Topshop 0.02% 1.15x
Johnston and Murphy 0.37% 1.13x
Patagonia 0.02% 1.12x
Uniqlo 0.02% 1.11x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 5.25% 45.29x
halloweenforum.com 1.25% 40.45x
halloweenexpress.com 1.43% 32.12x
ledchristmaslighting.com 1.05% 29.15x
coolest-homemade-costumes.com 1.61% 28.82x
toysrus.com 6.35% 27.46x
costume-works.com 2.03% 27.36x
spencersonline.com 1.98% 26.26x
chasing-fireflies.com 3.94% 25.96x
charlotterusse.com 1.28% 24.55x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.43% 28.38x
Tattoos & Costumes 0.50% 24.69x
Cheerleading 1.89% 17.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 16.95x
Toys Shopping 5.07% 14.62x
ISPs & Local Services 0.07% 14.58x
Concert Posters 0.70% 14.14x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.84% 13.65x
Beach & Intimate Wear 0.96% 13.17x
Decoration & Fabric 0.04% 13.00x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female