Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 22.91% 29.11x
Discount Big Box Shoppers 16.89% 28.12x
Budget Grocery Shoppers 16.50% 27.69x
Big Box Shoppers 18.16% 27.57x
Disney Vacation Planners 14.94% 26.19x
Home Goods Supercenter Shoppers 18.92% 25.69x
Home Rug Shoppers 18.91% 25.68x
Home Decor Shoppers 17.04% 25.25x
Candy Shoppers 19.23% 24.82x
Orlando Activities Researchers 11.86% 24.50x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.11x
Old Navy 0.02% 1.74x
LOFT 0.01% 1.73x
Zumiez 0.01% 1.62x
Hollister 0.01% 1.61x
Lane Bryant 0.01% 1.41x
American Eagle Outfitters 0.01% 1.39x
Express 0.01% 1.36x
The Childrens Place 0.02% 1.34x
Buckle 0.01% 1.34x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.46% 41.47x
dollartree.com 3.24% 16.45x
walmart.com 1.35% 15.98x
overstock.com 2.65% 15.90x
nyandcompany.com 1.19% 15.71x
partycity.com 23.24% 15.03x
dreadcentral.com 2.71% 14.75x
steinmart.com 1.50% 14.63x
crocs.com 1.16% 14.46x
familydollar.com 1.07% 13.98x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.14% 27.13x
Party Suppliers 0.87% 20.25x
Beach & Intimate Wear 0.09% 17.44x
Custom Gifts 0.31% 16.90x
Cub & Girl Scouts 0.10% 15.14x
Toys Shopping 0.64% 14.94x
Fashion & Retail 1.37% 14.92x
Chef & Restaurant Resources 0.18% 14.71x
Party Planning & Invitations 9.54% 14.62x
South Carolina Beach Travel 0.21% 13.65x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female