Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 20.86% 16.43x
Patriotic Party Decoration Shoppers 22.00% 16.11x
Discount Big Box Shoppers 15.49% 15.52x
Dance Clothing Shoppers 18.63% 14.74x
Home Decor Shoppers 15.64% 14.74x
Casual Dining Restaurant Researchers 14.65% 14.65x
Candy Shoppers 16.70% 14.64x
Budget Grocery Shoppers 12.69% 14.63x
Home Goods Shoppers 15.96% 14.01x
Sweet Tooths 17.97% 13.99x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.23x
Mens Wearhouse 0.42% 1.17x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 6.49% 54.39x
halloweenforum.com 1.12% 50.37x
halloweenexpress.com 1.42% 39.39x
coolest-homemade-costumes.com 1.70% 36.25x
pier1.com 1.13% 33.68x
costume-works.com 2.23% 33.58x
toysrus.com 7.57% 33.32x
chasing-fireflies.com 4.11% 32.10x
seaworldparks.com 1.23% 31.42x
spencersonline.com 2.33% 30.19x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 3.88% 10.56x
Party Suppliers 7.71% 9.30x
Custom Gifts 2.60% 9.00x
Discount Shopping 2.73% 8.43x
Party Planning & Invitations 9.65% 8.07x
Custom Printing 2.97% 7.15x
Promo Codes 4.32% 7.13x
Unique & Personalized Fashion 1.71% 7.09x
Shopping Catalogs 1.57% 6.77x
Children's Health 1.60% 6.60x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female