Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 7.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 21.97% 11.98x
Patriotic Party Decoration Shoppers 22.86% 11.27x
Discount Big Box Shoppers 15.97% 11.03x
Home Decor Shoppers 16.48% 10.36x
Jewelry & Watch Shoppers 17.34% 10.02x
Dance Clothing Shoppers 22.56% 9.84x
Candy Shoppers 19.47% 9.79x
Budget Grocery Shoppers 16.09% 9.73x
Casual Dining Restaurant Researchers 19.66% 9.68x
Bed & Bath Shoppers 19.18% 9.59x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.16x
Chicos 0.04% 1.16x
Levi Strauss 0.01% 1.14x
Old Navy 0.06% 1.13x
Dressbarn 0.04% 1.12x
Lane Bryant 0.04% 1.11x
Eddie Bauer 0.01% 1.09x
REI 0.01% 1.08x
Gymboree 0.02% 1.08x
Carhartt 0.18% 1.07x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is costumesupercenter.com.

Website Composition Index
costumesupercenter.com 0.05% 48.01x
anythingcostumes.com 0.03% 47.32x
wholesalehalloweencostumes.com 0.09% 45.90x
darksidedisplays.com 0.05% 45.77x
frightprops.com 0.37% 45.28x
costumecraze.com 1.41% 44.82x
halloweenfxprops.com 0.19% 43.83x
sophiasstyle.com 0.04% 42.52x
spirithalloween.com 8.93% 42.33x
nightmarefactory.com 0.27% 42.15x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.72% 15.55x
Tattoos & Costumes 0.82% 14.53x
Cheerleading 1.74% 10.76x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.08% 9.80x
Toys Shopping 5.33% 9.18x
ISPs & Local Services 0.13% 9.00x
Concert Posters 0.83% 8.44x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.68% 8.14x
Custom Gifts 2.91% 8.14x
Higher-End Fashion Brands 1.95% 8.12x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000