Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 28.96% 17.59x
Discount Big Box Shoppers 22.81% 15.71x
Candy Shoppers 24.12% 15.15x
Big Box Shoppers 23.46% 15.12x
Dance Clothing Shoppers 24.93% 15.09x
Budget Grocery Shoppers 20.64% 14.63x
Home Decor Shoppers 21.30% 14.32x
Sweet Tooths 23.57% 14.18x
Home Rug Shoppers 21.92% 14.04x
Home Goods Supercenter Shoppers 21.92% 14.04x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.31x
Old Navy 0.02% 1.26x
Carhartt 0.14% 1.15x
Mens Wearhouse 0.01% 0.72x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.60% 38.12x
halloweenexpress.com 1.95% 33.00x
coolest-homemade-costumes.com 1.66% 28.33x
chasing-fireflies.com 3.07% 27.85x
costume-works.com 1.80% 26.46x
shindigz.com 3.55% 22.15x
milanoo.com 1.52% 19.56x
dancewearsolutions.com 1.37% 18.45x
kirklands.com 1.76% 18.08x
designtoscano.com 1.23% 16.40x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.55% 29.37x
Tattoos & Costumes 0.43% 24.09x
Cheerleading 0.83% 18.46x
Party Suppliers 4.78% 13.93x
Toys Shopping 1.70% 12.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.39% 12.21x
Cub & Girl Scouts 0.58% 12.11x
Fashion & Cosmetics 0.03% 11.99x
Beach & Intimate Wear 0.26% 11.90x
Home Printing 0.12% 11.58x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female