Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 33.72% 22.15x
Discount Big Box Shoppers 26.67% 20.47x
Big Box Shoppers 26.58% 19.25x
Candy Shoppers 27.12% 19.23x
Budget Grocery Shoppers 23.78% 19.14x
Dance Clothing Shoppers 29.45% 18.85x
Home Decor Shoppers 25.51% 18.78x
Sweet Tooths 28.64% 18.12x
Home Goods Shoppers 25.98% 18.05x
Kids Clothing Shoppers 28.75% 18.01x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.43% 1.41x
Buckle 0.33% 1.39x
Jos A. Bank Clothiers 0.32% 1.38x
Mens Wearhouse 0.53% 1.35x
Bonobos 0.10% 1.29x
Topshop 0.02% 1.29x
Johnston and Murphy 0.59% 1.24x
Patagonia 0.01% 1.21x
REI 0.02% 1.20x
Dressbarn 0.04% 1.06x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 2.97% 51.26x
halloweenforum.com 2.01% 44.21x
ledchristmaslighting.com 1.15% 33.07x
toysrus.com 4.00% 31.64x
halloweenexpress.com 2.40% 30.96x
spencersonline.com 1.18% 30.74x
coolest-homemade-costumes.com 2.25% 27.77x
costume-works.com 2.52% 25.65x
coolmath-games.com 1.41% 23.54x
chasing-fireflies.com 4.46% 23.35x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.04% 27.19x
Tattoos & Costumes 0.59% 22.38x
Cheerleading 1.37% 16.80x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.90x
ISPs & Local Services 0.04% 14.76x
Toys Shopping 3.37% 14.02x
Concert Posters 0.44% 13.23x
Beach & Intimate Wear 0.55% 12.86x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 12.82x
Party Suppliers 7.71% 12.62x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female