Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 7.2 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 21.65% 11.81x
Patriotic Party Decoration Shoppers 20.79% 11.76x
Discount Big Box Shoppers 16.08% 11.07x
Home Decor Shoppers 15.95% 10.70x
Dance Clothing Shoppers 19.78% 10.42x
Candy Shoppers 17.58% 10.22x
Home Goods Supercenter Shoppers 15.27% 10.03x
Home Rug Shoppers 15.30% 10.01x
Sweet Tooths 18.14% 9.96x
Budget Grocery Shoppers 15.47% 9.79x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 1.14x
Gymboree 0.03% 1.14x
Free People 0.02% 1.14x
Chicos 0.05% 1.13x
Mens Wearhouse 0.27% 1.12x
Talbots 0.06% 1.10x
Club Monaco 0.01% 1.08x
Lane Bryant 0.05% 1.08x
Dressbarn 0.05% 1.08x
Tommy Bahama 0.02% 1.07x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 5.68% 44.42x
halloweenexpress.com 1.25% 33.74x
coolest-homemade-costumes.com 1.51% 31.50x
pier1.com 1.04% 29.98x
costume-works.com 2.02% 28.95x
toysrus.com 6.90% 28.84x
chasing-fireflies.com 3.56% 28.47x
seaworldparks.com 1.13% 27.06x
dictionary.reference.com 1.03% 26.72x
spencersonline.com 2.22% 26.33x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.15% 14.76x
Tattoos & Costumes 0.43% 14.27x
Cheerleading 1.47% 10.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 10.38x
Toys Shopping 4.32% 9.08x
ISPs & Local Services 0.08% 8.86x
Concert Posters 0.61% 8.85x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 8.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.57% 8.58x
Party Suppliers 7.66% 8.34x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female