Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 23.87% 12.38x
Discount Big Box Shoppers 19.50% 11.47x
True Crime Podcast Listeners 0.07% 11.41x
Big Box Shoppers 21.04% 11.39x
Candy Shoppers 20.70% 10.79x
Budget Grocery Shoppers 18.48% 10.66x
Home Goods Supercenter Shoppers 18.98% 10.60x
Home Rug Shoppers 18.98% 10.60x
Dance Clothing Shoppers 21.38% 10.44x
Disney Vacation Planners 17.84% 10.25x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.48x
Express 0.01% 1.28x
Journeys 0.02% 1.23x
Victoria's Secret 0.02% 1.22x
Banana Republic 0.01% 1.19x
Maurices 0.02% 1.18x
White House Black Market 0.01% 1.17x
Buckle 0.01% 1.17x
Carhartt 0.19% 1.16x
The Childrens Place 0.02% 1.11x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.50% 30.46x
chasing-fireflies.com 1.36% 24.04x
shindigz.com 1.53% 19.78x
toywiz.com 1.58% 16.03x
americangirl.com 1.45% 14.85x
walmart.com 4.50% 13.23x
mattel.com 1.27% 12.75x
dollskill.com 1.49% 12.10x
vrbo.com 2.01% 11.93x
girlscouts.org 1.17% 11.93x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.21% 22.45x
Tattoos & Costumes 0.20% 17.18x
Cheerleading 0.34% 14.45x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.24% 10.58x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 10.52x
Party Suppliers 2.02% 10.30x
Beach & Intimate Wear 0.15% 10.15x
Fashion & Cosmetics 0.02% 9.35x
Custom Gifts 0.79% 9.07x
Hipster Clothing 0.13% 8.97x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female