Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 18.26% 13.33x
Discount Big Box Shoppers 14.11% 12.77x
Big Box Shoppers 15.95% 12.55x
Budget Grocery Shoppers 14.25% 11.89x
Home Rug Shoppers 15.67% 11.76x
Home Goods Supercenter Shoppers 15.67% 11.76x
Disney Vacation Planners 13.68% 11.33x
Family Adventures Travelers 12.03% 11.33x
Home Decor Shoppers 14.43% 11.20x
Recreational Sports Participants 14.20% 11.12x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.22x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.09% 38.72x
partycity.com 19.80% 15.00x
dollartree.com 2.01% 14.31x
overstock.com 1.66% 14.10x
dreadcentral.com 2.65% 13.47x
myspace.com 1.61% 13.44x
newsarama.com 1.46% 13.24x
bk.com 1.20% 13.18x
topixoffbeat.com 1.50% 12.96x
officedepot.com 3.66% 12.78x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.06% 30.53x
Tattoos & Costumes 0.06% 21.42x
Cheerleading 0.06% 16.48x
Cub & Girl Scouts 0.08% 12.66x
Custom Gifts 0.19% 12.64x
Holiday Gifts 0.03% 12.19x
Party Suppliers 0.34% 11.94x
Beach & Intimate Wear 0.04% 11.84x
Hipster Clothing 0.03% 11.12x
Toys Shopping 0.41% 10.66x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female