Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 7.3 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 21.72% 12.44x
Patriotic Party Decoration Shoppers 21.66% 12.07x
Discount Big Box Shoppers 15.98% 11.50x
Home Decor Shoppers 16.14% 11.02x
Dance Clothing Shoppers 22.01% 10.49x
Jewelry & Watch Shoppers 16.57% 10.37x
Candy Shoppers 19.05% 10.21x
Budget Grocery Shoppers 15.94% 10.21x
Casual Dining Restaurant Researchers 19.27% 10.17x
Sweet Tooths 20.02% 9.99x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.37x
Dressbarn 0.05% 1.14x
Lorna Jane 0.01% 1.10x
Chicos 0.05% 1.09x
Express Outlets 0.00% 1.08x
Carhartt 0.21% 1.08x
Lane Bryant 0.04% 1.06x
Columbia 0.01% 1.06x
Supreme 0.00% 1.05x
REI 0.02% 1.04x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is costumecraze.com.

Website Composition Index
costumecraze.com 1.14% 45.78x
spirithalloween.com 7.38% 43.28x
halloweenforum.com 1.15% 41.23x
windycitynovelties.com 1.10% 31.21x
halloweenexpress.com 1.53% 30.58x
coolest-homemade-costumes.com 1.86% 29.63x
pier1.com 1.35% 28.96x
chasing-fireflies.com 4.02% 26.90x
toysrus.com 8.78% 26.85x
costume-works.com 2.52% 26.66x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.58% 15.64x
Tattoos & Costumes 0.64% 14.78x
Cheerleading 1.77% 10.89x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.07% 10.08x
ISPs & Local Services 0.11% 9.21x
Toys Shopping 5.52% 9.02x
Concert Posters 0.79% 8.82x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.67% 8.32x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.39% 8.25x
Higher-End Fashion Brands 1.77% 8.24x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female