Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 5.6 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 33.19% 15.88x
Discount Big Box Shoppers 28.80% 14.24x
Dance Clothing Shoppers 26.56% 13.96x
Candy Shoppers 26.79% 13.86x
Big Box Shoppers 26.99% 13.77x
Budget Grocery Shoppers 24.03% 13.68x
Sweet Tooths 26.10% 13.15x
Sleepwear Shoppers 24.24% 12.91x
Home Decor Shoppers 27.59% 12.89x
Bargain Shopping Researchers 21.81% 12.89x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.15x
Hollister 0.04% 1.13x
LOFT 0.05% 1.12x
Buckle 0.04% 1.11x
Carhartt 0.27% 1.09x
The North Face 0.01% 1.08x
Forever 21 0.04% 1.08x
Chicos 0.04% 1.07x
Journeys 0.08% 1.07x
American Apparel 0.02% 1.07x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 1.08% 36.60x
halloweenforum.com 1.58% 32.54x
halloweenexpress.com 2.05% 26.95x
coolest-homemade-costumes.com 1.79% 23.73x
toysrus.com 1.61% 23.28x
chasing-fireflies.com 3.28% 22.90x
costume-works.com 2.02% 21.84x
stumpsparty.com 1.03% 18.98x
shindigz.com 3.97% 18.30x
kirklands.com 1.87% 16.68x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.71% 22.87x
Tattoos & Costumes 0.49% 19.23x
Cheerleading 0.95% 14.58x
ISPs & Local Services 0.02% 12.10x
Party Suppliers 5.47% 11.08x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 10.66x
Beach & Intimate Wear 0.34% 10.65x
Toys Shopping 2.33% 10.56x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.51% 10.54x
Decoration & Fabric 0.02% 10.46x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female