Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Spooky Season Halloween Consumers.

Interest Composition Index
Spooky Season Halloween Consumers 16.97% 13.36x
Discount Big Box Shoppers 10.43% 10.74x
Patriotic Party Decoration Shoppers 14.03% 10.53x
Horror Movie Fans 11.43% 9.99x
Home Goods Supercenter Shoppers 11.61% 9.85x
Home Rug Shoppers 11.61% 9.84x
Big Box Shoppers 11.74% 9.79x
Budget Grocery Shoppers 10.17% 9.70x
Christmas Lights Shoppers 10.12% 9.64x
Chain Pizzeria Fans 14.84% 9.63x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 1.40x
Chicos 0.03% 1.37x
Mens Wearhouse 0.04% 1.30x
Lane Bryant 0.03% 1.28x
American Eagle Outfitters 0.02% 1.27x
Jos A. Bank Clothiers 0.02% 1.25x
Maurices 0.05% 1.23x
LOFT 0.02% 1.22x
Talbots 0.01% 1.22x
Buckle 0.03% 1.18x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 2.69% 43.01x
partycity.com 7.96% 18.10x
dreadcentral.com 2.73% 12.67x
awkward.com 1.93% 12.52x
officedepot.com 1.10% 11.72x
yeggi.com 1.69% 11.57x
rocketgeeks.com 1.66% 11.55x
ihorror.com 1.25% 11.21x
dailyarmy.com 1.14% 11.17x
fetchsport.com 2.74% 11.11x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.03% 10.21x
Toys Shopping 0.16% 9.70x
Audio Clips & Sound Effects 0.03% 9.01x
Yard Structures 0.02% 8.51x
Flower Shopping 0.03% 8.51x
Custom Gifts 0.02% 8.51x
Party Planning & Invitations 3.48% 8.26x
Fashion & Retail 0.07% 8.23x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.13% 8.04x
Bathrooms & Plumbing 0.03% 7.66x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female