Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 7.5 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 22.51% 11.18x
Patriotic Party Decoration Shoppers 22.77% 10.77x
Discount Big Box Shoppers 16.24% 10.55x
Home Decor Shoppers 16.40% 10.03x
Dance Clothing Shoppers 21.72% 9.79x
Budget Grocery Shoppers 15.80% 9.46x
Casual Dining Restaurant Researchers 19.94% 9.43x
Jewelry & Watch Shoppers 17.71% 9.41x
Bed & Bath Shoppers 18.21% 9.33x
Sweet Tooths 19.54% 9.32x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.24x
American Apparel 0.03% 1.14x
Free People 0.02% 1.11x
Tommy Bahama 0.03% 1.10x
Charlotte Russe 0.02% 1.07x
Chicos 0.05% 1.07x
Carhartt 0.21% 1.06x
Columbia 0.01% 1.06x
Dressbarn 0.04% 1.05x
Lane Bryant 0.04% 1.04x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is costumesupercenter.com.

Website Composition Index
costumesupercenter.com 0.05% 44.36x
anythingcostumes.com 0.03% 43.14x
wholesalehalloweencostumes.com 0.08% 42.81x
darksidedisplays.com 0.05% 42.06x
frightprops.com 0.34% 41.63x
costumecraze.com 1.26% 41.27x
halloweenfxprops.com 0.17% 40.35x
sophiasstyle.com 0.03% 39.40x
costumecauldron.com 0.04% 39.13x
spirithalloween.com 8.12% 39.09x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.54% 14.96x
Tattoos & Costumes 0.67% 13.98x
Cheerleading 1.68% 10.48x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.07% 9.38x
Toys Shopping 5.27% 8.80x
ISPs & Local Services 0.11% 8.64x
Concert Posters 0.78% 8.42x
Higher-End Fashion Brands 1.79% 7.98x
Holiday Gifts 0.85% 7.86x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.65% 7.85x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000