Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 24.03% 12.74x
Discount Big Box Shoppers 19.26% 11.70x
Big Box Shoppers 20.93% 11.54x
True Crime Podcast Listeners 0.07% 11.41x
Candy Shoppers 20.91% 10.99x
Budget Grocery Shoppers 18.59% 10.88x
Dance Clothing Shoppers 21.22% 10.82x
Home Goods Supercenter Shoppers 19.41% 10.60x
Home Rug Shoppers 19.41% 10.59x
Disney Vacation Planners 17.00% 10.50x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.66x
Jos A. Bank Clothiers 0.01% 1.45x
Gap 0.01% 1.38x
White House Black Market 0.01% 1.32x
Journeys 0.02% 1.30x
Maurices 0.02% 1.27x
Victoria's Secret 0.02% 1.23x
Mens Wearhouse 0.02% 1.15x
Dressbarn 0.01% 1.14x
Chicos 0.01% 1.14x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.42% 31.27x
chasing-fireflies.com 1.59% 24.77x
shindigz.com 1.76% 20.37x
toywiz.com 1.78% 16.31x
americangirl.com 1.62% 15.05x
walmart.com 5.03% 13.44x
mattel.com 1.44% 12.97x
rotita.com 1.09% 12.90x
dollskill.com 1.66% 12.22x
vrbo.com 2.37% 12.20x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.23% 23.01x
Tattoos & Costumes 0.21% 17.89x
Cheerleading 0.37% 14.97x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 10.98x
Party Suppliers 2.18% 10.74x
Beach & Intimate Wear 0.16% 10.15x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.22% 9.94x
Cub & Girl Scouts 0.31% 9.66x
Toys Shopping 0.98% 9.20x
Custom Gifts 0.83% 9.16x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female