Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 7.5 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 22.26% 12.31x
Patriotic Party Decoration Shoppers 21.44% 12.05x
Discount Big Box Shoppers 16.93% 11.39x
Home Decor Shoppers 17.13% 10.98x
Dance Clothing Shoppers 21.26% 10.62x
Home Goods Shoppers 18.80% 10.50x
Candy Shoppers 18.94% 10.34x
Home Goods Supercenter Shoppers 15.58% 10.33x
Home Rug Shoppers 15.58% 10.33x
Jewelry & Watch Shoppers 17.38% 10.26x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.23x
Express Outlets 0.00% 1.23x
Eddie Bauer 0.01% 1.18x
The North Face 0.02% 1.17x
Intermix 0.01% 1.13x
Jos A. Bank Clothiers 0.09% 1.11x
Carhartt 0.24% 1.10x
Lane Bryant 0.04% 1.08x
Belk 0.02% 1.08x
Chicos 0.05% 1.08x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 6.06% 43.34x
halloweenexpress.com 1.31% 32.13x
coolest-homemade-costumes.com 1.59% 30.50x
pier1.com 1.13% 29.56x
chasing-fireflies.com 3.59% 27.96x
toysrus.com 7.48% 27.87x
costume-works.com 2.15% 27.78x
dictionary.reference.com 1.15% 26.51x
seaworldparks.com 1.25% 26.34x
spencersonline.com 2.43% 25.43x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.29% 14.84x
Tattoos & Costumes 0.49% 14.42x
Cheerleading 1.55% 10.62x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.05% 10.61x
ISPs & Local Services 0.09% 9.77x
Toys Shopping 4.70% 8.96x
Concert Posters 0.67% 8.90x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.16% 8.44x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.59% 8.43x
Party Suppliers 7.76% 8.32x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female