Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 25.70% 16.38x
Discount Big Box Shoppers 20.93% 14.78x
Big Box Shoppers 21.88% 14.49x
Budget Grocery Shoppers 19.32% 13.83x
Candy Shoppers 22.27% 13.78x
Home Goods Supercenter Shoppers 19.36% 13.72x
Home Rug Shoppers 19.36% 13.72x
Home Decor Shoppers 19.01% 13.49x
Dance Clothing Shoppers 23.81% 13.47x
Apartment Furniture Shoppers 17.61% 12.81x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.70x
Journeys 0.01% 1.42x
Dressbarn 0.01% 1.38x
Mens Wearhouse 0.02% 1.28x
Old Navy 0.02% 1.17x
Carhartt 0.18% 1.13x
Maurices 0.02% 1.12x
Victoria's Secret 0.01% 1.04x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.32% 36.24x
halloweenexpress.com 1.42% 33.54x
chasing-fireflies.com 2.25% 28.58x
coolest-homemade-costumes.com 1.16% 28.50x
costume-works.com 1.28% 26.60x
shindigz.com 2.51% 22.94x
milanoo.com 1.14% 20.89x
dancewearsolutions.com 1.01% 19.54x
kirklands.com 1.16% 18.24x
toywiz.com 2.34% 17.38x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.36% 28.40x
Tattoos & Costumes 0.28% 21.57x
Cheerleading 0.54% 16.94x
Fashion & Cosmetics 0.03% 14.21x
Quinceanera Planning 0.03% 13.46x
Party Suppliers 3.29% 13.31x
Home Printing 0.09% 12.61x
Drawing & Animation 0.03% 11.64x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.30% 11.56x
Toys Shopping 1.29% 11.41x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female