Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 33.31% 29.93x
Discount Big Box Shoppers 23.39% 27.88x
Kids Clothing Shoppers 28.38% 27.06x
Candy Shoppers 24.86% 26.58x
Budget Grocery Shoppers 19.77% 26.56x
Dance Clothing Shoppers 27.45% 26.00x
Home Decor Shoppers 23.31% 25.38x
Sweet Tooths 26.60% 25.21x
Home Goods Shoppers 23.68% 24.95x
Casual Dining Restaurant Researchers 21.90% 24.18x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.42x
Supreme 0.02% 1.40x
Mens Wearhouse 0.62% 1.35x
Johnston and Murphy 0.17% 1.28x
Buckle 0.21% 1.25x
Club Monaco 0.02% 1.21x
Ann Taylor 0.03% 1.20x
White House Black Market 0.26% 1.19x
Bonobos 0.07% 1.17x
Belk 0.01% 1.14x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is costumecraze.com.

Website Composition Index
costumecraze.com 1.13% 81.24x
spirithalloween.com 7.83% 73.98x
halloweenforum.com 1.45% 64.02x
windycitynovelties.com 1.14% 52.57x
halloweenexpress.com 1.76% 49.99x
coolest-homemade-costumes.com 2.05% 44.94x
pier1.com 1.31% 42.67x
costume-works.com 2.63% 42.48x
toysrus.com 8.57% 41.94x
spencersonline.com 2.74% 39.83x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.76% 34.18x
Tattoos & Costumes 0.59% 29.60x
Cheerleading 2.22% 21.16x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 19.67x
Toys Shopping 5.88% 17.11x
Concert Posters 0.83% 16.62x
ISPs & Local Services 0.08% 16.03x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.94% 15.92x
Beach & Intimate Wear 1.19% 15.39x
Higher-End Fashion Brands 1.55% 14.56x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female