Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 5.16% 11.40x
Horror Movie Fans 9.15% 11.39x
Star Trek Fans 11.70% 10.94x
COVID Testing Researchers 2.97% 10.76x
Cord Cutters 4.59% 10.75x
Comedy Movie and TV Enthusiasts 7.35% 10.04x
Learn a New Skill or Hobby Resolution Intender 6.92% 10.01x
Doctor Who Fans 5.14% 9.96x
Comedy Fans 14.51% 9.58x
Sci-Fi Movie Fans 12.24% 9.51x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.49x
Maurices 0.03% 1.24x
Gymboree 0.01% 1.23x
Mens Wearhouse 0.01% 1.13x
Old Navy 0.01% 1.11x
Zumiez 0.01% 1.08x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is ihorror.com.

Website Composition Index
ihorror.com 1.14% 13.00x
22bestthings.com 1.26% 11.63x
wchstv.com 1.74% 11.54x
theprp.com 1.63% 11.07x
dreadcentral.com 6.06% 11.07x
wboy.com 2.29% 11.00x
bloody-disgusting.com 6.41% 10.27x
canoodlesoup.com 2.01% 10.21x
wowktv.com 1.51% 10.21x
iqreaders.com 1.11% 10.09x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Live Music.

Content Affinity Composition Index
Live Music 1.90% 5.10x
West Virginia News 3.63% 5.08x
Collectibles - Toys & Collectibles 3.37% 4.57x
Theme Park Tourism 2.56% 4.51x
Police Gear 0.01% 4.42x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.38% 4.33x
Conscious Living 0.37% 4.31x
Music Concerts 6.60% 4.27x
Parenting Blogs 0.26% 4.20x
Cincinnati Cluster 7.81% 4.03x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male