Dstillery Audiences

HALLOWEEN COSTUME SHOPPERS

Audience Size: 6.7 Million Devices

Explore the Halloween Costume Shoppers Audience

Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 21.38% 11.45x
Patriotic Party Decoration Shoppers 22.37% 10.96x
Discount Big Box Shoppers 16.11% 10.72x
Home Decor Shoppers 16.04% 10.29x
Candy Shoppers 17.04% 10.05x
Casual Dining Restaurant Researchers 15.62% 9.83x
Dance Clothing Shoppers 20.20% 9.77x
Budget Grocery Shoppers 14.36% 9.66x
Home Goods Shoppers 17.03% 9.47x
Home Goods Supercenter Shoppers 14.40% 9.44x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.15x
Mens Wearhouse 0.34% 1.12x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Costume Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 5.50% 41.93x
halloweenexpress.com 1.23% 32.04x
coolest-homemade-costumes.com 1.47% 29.73x
pier1.com 1.00% 27.87x
costume-works.com 1.96% 27.49x
toysrus.com 6.68% 27.30x
chasing-fireflies.com 3.62% 26.83x
seaworldparks.com 1.09% 25.51x
spencersonline.com 2.11% 25.04x
charlotterusse.com 1.50% 23.95x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 4.18% 9.50x
Party Suppliers 7.89% 8.29x
Custom Gifts 2.74% 8.09x
Discount Shopping 2.98% 7.54x
Party Planning & Invitations 8.48% 7.48x
Networking Marketing 1.58% 6.90x
Custom Printing 3.07% 6.53x
Unique & Personalized Fashion 1.79% 6.52x
Promo Codes 4.55% 6.33x
Shopping Catalogs 1.68% 6.19x
Composition Percentage: The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female