Explore the Halloween Costume Shoppers Audience
Below you'll find more information about the Halloween Costume Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Halloween Costume Shoppers audience.
INTERESTS
The Halloween Costume Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Halloween Costume Shoppers audience is Kids Clothing Shoppers.
| Interest | Composition | Index |
| Kids Clothing Shoppers | 22.26% | 12.31x |
| Patriotic Party Decoration Shoppers | 21.44% | 12.05x |
| Discount Big Box Shoppers | 16.93% | 11.39x |
| Home Decor Shoppers | 17.13% | 10.98x |
| Dance Clothing Shoppers | 21.26% | 10.62x |
| Home Goods Shoppers | 18.80% | 10.50x |
| Candy Shoppers | 18.94% | 10.34x |
| Home Goods Supercenter Shoppers | 15.58% | 10.33x |
| Home Rug Shoppers | 15.58% | 10.33x |
| Jewelry & Watch Shoppers | 17.38% | 10.26x |
Composition Percentage:
The overlap percentage between the Halloween Costume Shoppers audience and the Interest attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
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APPAREL RETAILERS
The Halloween Costume Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Halloween Costume Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.23x |
| Express Outlets | 0.00% | 1.23x |
| Eddie Bauer | 0.01% | 1.18x |
| The North Face | 0.02% | 1.17x |
| Intermix | 0.01% | 1.13x |
| Jos A. Bank Clothiers | 0.09% | 1.11x |
| Carhartt | 0.24% | 1.10x |
| Lane Bryant | 0.04% | 1.08x |
| Belk | 0.02% | 1.08x |
| Chicos | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Halloween Costume Shoppers audience and the Location attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
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WEBSITES
The Halloween Costume Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Halloween Costume Shoppers audience is spirithalloween.com.
| Website | Composition | Index |
| spirithalloween.com | 6.06% | 43.34x |
| halloweenexpress.com | 1.31% | 32.13x |
| coolest-homemade-costumes.com | 1.59% | 30.50x |
| pier1.com | 1.13% | 29.56x |
| chasing-fireflies.com | 3.59% | 27.96x |
| toysrus.com | 7.48% | 27.87x |
| costume-works.com | 2.15% | 27.78x |
| dictionary.reference.com | 1.15% | 26.51x |
| seaworldparks.com | 1.25% | 26.34x |
| spencersonline.com | 2.43% | 25.43x |
Composition Percentage:
The overlap percentage between the Halloween Costume Shoppers audience and the Web attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Halloween Costume Shoppers audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 1.29% | 14.84x |
| Tattoos & Costumes | 0.49% | 14.42x |
| Cheerleading | 1.55% | 10.62x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.05% | 10.61x |
| ISPs & Local Services | 0.09% | 9.77x |
| Toys Shopping | 4.70% | 8.96x |
| Concert Posters | 0.67% | 8.90x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.16% | 8.44x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.59% | 8.43x |
| Party Suppliers | 7.76% | 8.32x |
Composition Percentage:
The overlap percentage between the Halloween Costume Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Costume Shoppers audience to the internet population.
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DEMOGRAPHICS
The Halloween Costume Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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