Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 17.24% 13.21x
Romance Movie and TV enthusiasts 17.10% 11.86x
Blockbuster Movie Fans 15.40% 11.73x
Doctor Who Fans 17.43% 11.49x
Streaming Video Fans 14.15% 11.17x
Sci-Fi Show Watchers 15.48% 10.79x
Star Trek Fans 16.68% 10.52x
Disney Vacation Planners 12.55% 10.51x
Sci-Fi Movie Fans 15.68% 10.17x
Game of Thrones Fans 14.38% 10.05x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.40x
Gymboree 0.02% 1.37x
J. Crew 0.01% 1.27x
Old Navy 0.04% 1.25x
Gap 0.02% 1.20x
Zumiez 0.02% 1.19x
Hollister 0.02% 1.18x
Mens Wearhouse 0.03% 1.15x
Banana Republic 0.02% 1.12x
Journeys 0.03% 1.11x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 3.29% 30.18x
bloody-disgusting.com 15.36% 23.09x
d20srd.org 1.62% 18.91x
5esrd.com 1.58% 17.70x
dnd-wiki.org 1.19% 16.97x
d20pfsrd.com 2.03% 16.82x
dreadcentral.com 4.11% 16.30x
enworld.org 2.71% 16.27x
joblo.com 3.06% 15.25x
arcaneeye.com 1.24% 15.12x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 14.86x
Roleplay & Fantasy Games 0.11% 14.10x
Jokes & Riddles 0.18% 13.39x
Audio Clips & Sound Effects 0.04% 9.91x
Fantasy Name Generators 3.97% 8.29x
Phone & Computer Game Downloaders 0.04% 8.22x
Online Mini Game Players 0.36% 7.58x
Tattoos & Costumes 0.02% 7.43x
Calendar & Holidays 0.99% 7.21x
Cub & Girl Scouts 0.03% 7.08x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female