Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 26.64% 16.43x
Cosplay Enthusiasts 32.19% 14.59x
Streaming Video Fans 28.37% 14.11x
Blockbuster Movie Fans 24.38% 13.62x
Haunted House Researchers 24.15% 13.59x
Word Game Enthusiasts 24.04% 13.51x
Disney Vacation Planners 21.91% 13.31x
Lyrics Researchers 26.02% 13.27x
Harry Potter Fans 31.24% 12.57x
Sweet Tooths 25.31% 12.50x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.18x
Charlotte Russe 0.02% 1.17x
Lane Bryant 0.06% 1.12x
Forever 21 0.05% 1.12x
Chicos 0.06% 1.11x
Urban Outfitters 0.07% 1.09x
Free People 0.02% 1.09x
Ann Taylor 0.03% 1.09x
Mens Wearhouse 0.26% 1.07x
Columbia 0.01% 1.06x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 7.25% 57.34x
funology.com 1.94% 50.24x
jokes4us.com 14.78% 48.26x
entertainmentearth.com 1.31% 47.92x
ihorror.com 1.59% 47.56x
shoutfactory.com 1.22% 45.04x
joblo.com 1.55% 44.05x
spencersonline.com 3.51% 41.85x
horrorfreaknews.com 1.81% 40.95x
strawpoll.com 1.05% 40.07x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.27% 21.62x
Costumes 1.29% 15.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.05% 15.28x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 12.74x
Tattoos & Costumes 0.40% 12.58x
Roleplay & Fantasy Games 0.50% 12.09x
Fantasy Name Generators 7.02% 11.29x
Calendar & Holidays 1.72% 10.90x
Memes & Comedy 0.57% 10.81x
Collectibles - Toys & Collectibles 12.72% 9.79x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female