Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 5.2 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 23.93% 15.30x
Streaming Video Fans 21.24% 13.73x
Action Figure and Collectibles Shoppers 24.36% 13.67x
Cosplay Enthusiasts 27.11% 13.63x
Blockbuster Movie Fans 20.24% 13.23x
Harry Potter Fans 24.79% 12.90x
Disney Vacation Planners 19.41% 12.87x
Renaissance Faire Visitors 23.19% 12.22x
The Sims Video Game Fans 21.78% 12.13x
Hair Color Shoppers 24.22% 12.06x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.40x
Forever 21 0.05% 1.20x
Buckle 0.06% 1.15x
Carhartt 0.33% 1.14x
Dressbarn 0.03% 1.13x
Journeys 0.11% 1.10x
Zumiez 0.08% 1.10x
Mens Wearhouse 0.06% 1.09x
Hollister 0.05% 1.09x
American Eagle Outfitters 0.06% 1.09x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 2.45% 25.73x
jokes4us.com 7.29% 24.93x
halloweenforum.com 1.12% 22.81x
bloody-disgusting.com 13.53% 22.45x
d20srd.org 1.55% 21.71x
horrorfreaknews.com 1.39% 21.56x
1428elm.com 1.11% 18.53x
d20pfsrd.com 2.00% 17.46x
previewsworld.com 1.03% 16.70x
goodriddlesnow.com 1.01% 16.25x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 2.52% 16.59x
Roleplay & Fantasy Games 0.56% 13.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.66% 12.96x
Costumes 0.42% 12.34x
Fantasy Name Generators 7.05% 10.36x
Memes & Comedy 0.30% 9.95x
Content Streamers & Downloaders 0.02% 9.76x
Calendar & Holidays 1.50% 9.60x
Tattoos & Costumes 0.26% 9.51x
Parenting & Nutrition 0.01% 9.03x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female