Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Spooky Season Halloween Consumers.

Interest Composition Index
Spooky Season Halloween Consumers 30.70% 24.28x
Haunted House Researchers 28.69% 23.81x
Homeowners 13.20% 23.77x
Kitchen & Bathroom Remodelers 14.68% 23.17x
Home and Garden TV Fans 12.28% 22.94x
Misc-Deal Seekers or Coupon Shoppers 19.82% 22.82x
DIY Upcycle Home Project Planners 22.79% 22.60x
Soap Shoppers 19.64% 22.19x
Halloween Thrill Seekers 28.25% 21.83x
Coupon Researchers 14.93% 21.73x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.58x
Maurices 0.04% 1.39x
J. Crew 0.01% 1.37x
American Eagle Outfitters 0.02% 1.35x
Hollister 0.01% 1.34x
Lane Bryant 0.02% 1.30x
Gymboree 0.01% 1.29x
Aeropostale 0.02% 1.24x
Victoria's Secret 0.03% 1.23x
Express 0.02% 1.22x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 1.90% 55.05x
makelifelovely.com 1.86% 43.63x
offbeatbros.com 2.13% 40.80x
thenavagepatch.com 3.44% 38.96x
richard-t.com 1.01% 34.63x
afoodloverskitchen.com 3.63% 34.46x
littleyellowwheelbarrow.com 1.51% 33.79x
getyourholidayon.com 1.02% 31.64x
thriftdiving.com 1.55% 29.76x
kidfriendlythingstodo.com 2.39% 29.50x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.36% 18.94x
Toys Shopping 0.04% 16.08x
Cakes & Sweets 0.52% 15.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 15.31x
Arts & Crafts 0.06% 14.38x
Survival Guides 0.11% 14.25x
Scrapbooking & Home Art Projects 3.32% 13.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.16% 13.27x
Assorted Topics (Viral Media, Paid Traffic) 1.41% 12.99x
Roleplay & Fantasy Games 0.04% 11.95x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female