Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 26.94% 16.20x
Cosplay Enthusiasts 32.48% 14.49x
Streaming Video Fans 28.83% 14.34x
Blockbuster Movie Fans 23.69% 13.76x
Word Game Enthusiasts 24.44% 13.71x
Haunted House Researchers 24.63% 13.49x
Harry Potter Fans 30.57% 12.95x
Sweet Tooths 25.05% 12.50x
Moviegoers 21.94% 12.28x
Sleep Researchers 24.17% 12.07x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 1.11x
Dressbarn 0.05% 1.10x
Talbots 0.06% 1.07x
Lane Bryant 0.05% 1.05x
Eddie Bauer 0.02% 1.03x
LL Bean 0.01% 1.02x
LOFT 0.04% 1.02x
The North Face 0.02% 1.02x
Free People 0.02% 1.00x
Chicos 0.05% 1.00x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 9.64% 53.40x
ihorror.com 1.69% 49.41x
funology.com 2.35% 46.76x
jokes4us.com 16.38% 45.93x
toonzone.net 1.14% 45.15x
fye.com 1.09% 44.09x
shoutfactory.com 1.31% 43.36x
entertainmentearth.com 1.64% 43.20x
joblo.com 2.01% 40.45x
disneyclips.com 1.29% 40.39x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.71% 20.88x
Costumes 1.51% 14.92x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.15% 14.25x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.29% 11.90x
Roleplay & Fantasy Games 0.46% 11.59x
Tattoos & Costumes 0.48% 11.17x
Calendar & Holidays 1.62% 10.64x
Fantasy Name Generators 6.91% 10.55x
Memes & Comedy 0.62% 10.48x
Collectibles - Toys & Collectibles 12.92% 9.20x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female