Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 18.58% 10.79x
Streaming Video Fans 12.90% 10.74x
Romance Movie and TV enthusiasts 18.94% 9.73x
Disney Vacation Planners 16.17% 9.70x
Action Figure and Collectibles Shoppers 19.51% 9.65x
Blockbuster Movie Fans 16.31% 9.53x
The Sims Video Game Fans 16.01% 9.41x
Harry Potter Fans 20.19% 9.30x
Doctor Who Fans 19.95% 9.30x
Minecraft Video Game Fans 14.48% 9.19x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.32x
The Childrens Place 0.02% 1.27x
Maurices 0.02% 1.23x
Journeys 0.02% 1.21x
Mens Wearhouse 0.02% 1.21x
Chicos 0.01% 1.14x
Express 0.01% 1.13x
Victoria's Secret 0.02% 1.11x
Dressbarn 0.01% 1.10x
Old Navy 0.02% 1.09x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 1.17% 24.14x
halloweenforum.com 1.12% 20.76x
bloody-disgusting.com 13.15% 20.13x
jokes4us.com 1.37% 19.72x
d20srd.org 1.45% 17.76x
dnd-wiki.org 1.07% 17.65x
dndbeyond.com 1.63% 17.40x
5esrd.com 1.13% 17.01x
enworld.org 1.47% 16.08x
deviantart.com 1.82% 15.95x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 11.17x
Jokes & Riddles 0.67% 10.62x
Roleplay & Fantasy Games 0.19% 9.14x
Costumes 0.05% 9.13x
Tattoos & Costumes 0.07% 8.04x
Fantasy Name Generators 4.09% 7.85x
Memes & Comedy 0.05% 7.74x
Audio Clips & Sound Effects 0.07% 7.25x
Cheerleading 0.10% 6.92x
Calendar & Holidays 1.24% 5.92x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female