Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 25.06% 28.57x
Cosplay Enthusiasts 27.60% 26.80x
Action Figure and Collectibles Shoppers 21.96% 24.86x
Streaming Video Fans 20.56% 24.53x
Blockbuster Movie Fans 21.57% 24.16x
Lyrics Researchers 21.97% 23.84x
Disney Vacation Planners 18.87% 23.73x
Haunted House Researchers 20.38% 23.71x
Word Game Enthusiasts 22.15% 23.08x
Harry Potter Fans 27.76% 22.65x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.15x
Jos A. Bank Clothiers 0.28% 1.13x
Charlotte Russe 0.02% 1.12x
Buckle 0.10% 1.12x
Supreme 0.01% 1.10x
Urban Outfitters 0.04% 1.10x
Lane Bryant 0.05% 1.09x
The North Face 0.02% 1.08x
Dressbarn 0.04% 1.06x
Old Navy 0.06% 1.05x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 5.56% 41.73x
funology.com 1.61% 37.88x
entertainmentearth.com 1.09% 35.84x
jokes4us.com 13.69% 34.89x
shoutfactory.com 1.20% 34.13x
ihorror.com 1.78% 33.62x
joblo.com 1.22% 32.77x
horrorfreaknews.com 1.78% 31.92x
spencersonline.com 2.73% 31.59x
pungenerator.org 1.12% 29.54x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 4.69% 23.91x
Costumes 1.00% 18.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.94% 17.25x
Tattoos & Costumes 0.32% 14.95x
Roleplay & Fantasy Games 0.60% 14.51x
Assorted Topics (Toys, T-Shirts, Volvos) 0.22% 13.79x
Fantasy Name Generators 7.42% 12.72x
Memes & Comedy 0.54% 11.80x
Calendar & Holidays 1.82% 11.74x
Collectibles - Toys & Collectibles 12.04% 11.32x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female