Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 27.05% 15.99x
Streaming Video Fans 29.57% 14.28x
Cosplay Enthusiasts 32.32% 14.20x
Word Game Enthusiasts 24.22% 13.87x
Blockbuster Movie Fans 22.84% 13.69x
Haunted House Researchers 25.23% 12.86x
Sweet Tooths 26.38% 12.14x
Moviegoers 22.94% 12.13x
Sleep Researchers 24.89% 12.00x
Movies Industry 19.47% 11.70x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.26x
Eddie Bauer 0.01% 1.12x
Aeropostale 0.03% 1.12x
Carhartt 0.20% 1.05x
Charlotte Russe 0.02% 1.05x
Journeys 0.02% 1.05x
Urban Outfitters 0.04% 1.04x
REI 0.02% 1.04x
Gymboree 0.03% 1.02x
Michael Kors 0.02% 0.99x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is fridaythe13thfranchise.com.

Website Composition Index
fridaythe13thfranchise.com 0.57% 78.74x
reallycorny.com 0.13% 71.34x
quotev.com 0.14% 65.09x
squiglysplayhouse.com 0.10% 59.95x
mezcotoyz.com 0.63% 57.00x
nightmarefactory.com 0.34% 54.92x
kidsjokesoftheday.com 0.23% 54.75x
sugarpill.com 0.12% 53.33x
spreepicky.com 0.16% 51.93x
elfontheshelf.com 0.14% 51.12x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.69% 21.05x
Costumes 1.63% 14.67x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.14% 13.60x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.31% 11.64x
Fantasy Name Generators 6.56% 11.53x
Roleplay & Fantasy Games 0.44% 11.23x
Calendar & Holidays 1.58% 10.42x
Memes & Comedy 0.62% 10.27x
Tattoos & Costumes 0.54% 9.49x
Collectibles - Toys & Collectibles 12.48% 9.34x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000