Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 4.6 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 19.66% 14.09x
Streaming Video Fans 17.18% 12.71x
Action Figure and Collectibles Shoppers 20.27% 12.39x
Disney Vacation Planners 16.11% 12.09x
Blockbuster Movie Fans 16.11% 11.98x
Romance Movie and TV enthusiasts 17.68% 11.75x
Doctor Who Fans 16.77% 11.48x
Harry Potter Fans 20.16% 11.45x
The Sims Video Game Fans 18.84% 11.12x
Cosplay Enthusiasts 22.55% 11.04x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.31x
Old Navy 0.02% 1.30x
The Childrens Place 0.01% 1.23x
Carhartt 0.18% 1.16x
Victoria's Secret 0.01% 1.16x
Journeys 0.01% 1.12x
Mens Wearhouse 0.01% 1.12x
Maurices 0.02% 1.05x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 2.50% 26.35x
jokes4us.com 2.99% 21.93x
bloody-disgusting.com 13.88% 19.94x
d20srd.org 1.64% 17.73x
5esrd.com 1.14% 17.60x
dndbeyond.com 2.84% 17.54x
dnd-wiki.org 1.28% 17.11x
d20pfsrd.com 1.95% 16.51x
deviantart.com 3.69% 15.79x
dorkly.com 1.02% 15.47x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 1.43% 15.85x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.38% 14.63x
Costumes 0.18% 14.07x
Roleplay & Fantasy Games 0.41% 13.96x
Memes & Comedy 0.15% 11.70x
Tattoos & Costumes 0.14% 10.76x
Fantasy Name Generators 6.21% 9.89x
Audio Clips & Sound Effects 0.17% 9.49x
Drawing & Animation 0.03% 9.19x
Fashion & Cosmetics 0.02% 8.62x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female