Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 26.11% 19.47x
Cosplay Enthusiasts 29.33% 17.92x
Action Figure and Collectibles Shoppers 25.42% 17.43x
Streaming Video Fans 23.20% 17.39x
Blockbuster Movie Fans 22.49% 16.99x
Harry Potter Fans 27.08% 16.12x
Disney Vacation Planners 21.55% 15.92x
Lyrics Researchers 23.07% 15.42x
Word Game Enthusiasts 23.89% 15.10x
Blu-ray & DVD Movie Shoppers 22.29% 15.09x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.31% 1.31x
Mens Wearhouse 0.52% 1.21x
Jos A. Bank Clothiers 0.30% 1.17x
White House Black Market 0.34% 1.12x
Lane Bryant 0.05% 1.08x
Zumiez 0.08% 1.06x
Charlotte Russe 0.05% 1.02x
Johnston and Murphy 0.43% 1.02x
Bonobos 0.07% 1.02x
Victoria's Secret 0.13% 1.01x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 2.41% 31.94x
ihorror.com 2.36% 29.05x
jokes4us.com 9.09% 28.18x
shoutfactory.com 1.03% 27.85x
horrorfreaknews.com 1.32% 26.39x
spencersonline.com 1.25% 25.19x
bloody-disgusting.com 14.64% 25.18x
d20srd.org 1.60% 24.76x
1428elm.com 1.10% 23.57x
dreadcentral.com 4.09% 20.42x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 2.98% 16.99x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.78% 13.64x
Costumes 0.57% 13.47x
Roleplay & Fantasy Games 0.70% 12.66x
Tattoos & Costumes 0.21% 10.89x
Fantasy Name Generators 7.24% 10.73x
Memes & Comedy 0.40% 9.78x
Calendar & Holidays 1.57% 9.47x
Parenting & Nutrition 0.03% 8.97x
Alt Religion 1.04% 8.84x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female