Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 21.96% 14.77x
Streaming Video Fans 19.16% 13.40x
Action Figure and Collectibles Shoppers 22.09% 13.27x
Cosplay Enthusiasts 25.60% 12.67x
Blockbuster Movie Fans 18.56% 12.44x
Harry Potter Fans 21.55% 12.40x
Disney Vacation Planners 17.27% 12.17x
Hair Color Shoppers 22.47% 11.78x
Doctor Who Fans 18.77% 11.73x
Romance Movie and TV enthusiasts 19.78% 11.68x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.02% 1.47x
Carhartt 0.15% 1.21x
Old Navy 0.02% 1.18x
Victoria's Secret 0.01% 1.17x
The Childrens Place 0.01% 1.08x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 2.95% 26.95x
jokes4us.com 4.87% 23.76x
horrorfreaknews.com 1.14% 21.84x
bloody-disgusting.com 13.92% 21.25x
d20srd.org 1.54% 20.71x
dnd-wiki.org 1.15% 19.18x
minecraftskins.com 1.25% 18.85x
5esrd.com 1.01% 18.48x
1428elm.com 1.08% 17.77x
d20pfsrd.com 2.06% 17.34x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 1.89% 17.25x
Roleplay & Fantasy Games 0.55% 15.93x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.47% 15.03x
Costumes 0.26% 13.68x
Memes & Comedy 0.22% 12.15x
Tattoos & Costumes 0.21% 11.58x
Fantasy Name Generators 6.82% 11.00x
Alternative Movie Streaming 0.16% 9.71x
Fashion & Cosmetics 0.03% 9.32x
Home Printing 0.10% 9.12x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female