Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Halloween Decorations Shoppers.

Interest Composition Index
Halloween Decorations Shoppers 63.12% 62.60x
Home and Garden TV Fans 8.30% 28.33x
Crafting Enthusiasts 25.61% 28.00x
DIY Upcycle Home Project Planners 21.86% 26.81x
Home DIY Enthusiasts 10.06% 26.74x
Haunted House Researchers 27.10% 26.73x
Spooky Season Halloween Consumers 31.08% 26.65x
Disney Vacation Planners 16.97% 25.83x
Home Remodelers 9.62% 24.96x
Soap Shoppers 16.14% 24.94x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.04% 1.48x
Maurices 0.05% 1.44x
Old Navy 0.03% 1.31x
Mens Wearhouse 0.02% 1.30x
Chicos 0.02% 1.20x
Aeropostale 0.02% 1.19x
White House Black Market 0.02% 1.18x
Express 0.02% 1.05x
Buckle 0.02% 1.03x
Michael Kors 0.01% 1.02x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 2.19% 60.00x
makelifelovely.com 1.68% 55.70x
offbeatbros.com 1.14% 50.26x
thenavagepatch.com 2.96% 48.24x
afoodloverskitchen.com 3.96% 42.60x
makezine.com 1.02% 37.43x
thriftdiving.com 1.55% 36.24x
richard-t.com 1.01% 35.84x
kidfriendlythingstodo.com 2.16% 35.51x
littleyellowwheelbarrow.com 1.78% 35.23x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.12% 23.63x
Comedy Content 0.26% 21.60x
Cakes & Sweets 0.37% 19.12x
Scrapbooking & Home Art Projects 2.99% 16.81x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.07% 15.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.79% 14.82x
Assorted Topics (Viral Media, Paid Traffic) 1.33% 14.78x
Exotic Pets 0.73% 14.25x
Numerology & Astrology 0.13% 14.05x
Telescopes 0.07% 13.50x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female