Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 5.1 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 26.45% 18.44x
Action Figure and Collectibles Shoppers 26.06% 16.59x
Cosplay Enthusiasts 29.33% 16.54x
Streaming Video Fans 23.55% 16.47x
Blockbuster Movie Fans 22.52% 16.06x
Disney Vacation Planners 20.67% 15.55x
Harry Potter Fans 25.80% 15.45x
Renaissance Faire Visitors 23.25% 14.63x
Blu-ray & DVD Movie Shoppers 22.37% 14.52x
Lyrics Researchers 22.50% 14.52x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.34% 1.40x
Mens Wearhouse 0.49% 1.22x
White House Black Market 0.36% 1.17x
Jos A. Bank Clothiers 0.27% 1.14x
Johnston and Murphy 0.51% 1.07x
Bonobos 0.08% 1.04x
Dressbarn 0.04% 1.04x
Aeropostale 0.05% 1.03x
Topshop 0.02% 0.98x
Zumiez 0.06% 0.98x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 1.85% 33.12x
jokes4us.com 8.52% 28.82x
bloody-disgusting.com 15.52% 26.74x
ihorror.com 3.96% 25.76x
horrorfreaknews.com 1.72% 25.64x
halloweenforum.com 1.21% 25.42x
d20srd.org 1.53% 24.70x
1428elm.com 1.22% 24.24x
dreadcentral.com 4.21% 21.38x
d20pfsrd.com 1.90% 19.91x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 2.56% 16.84x
Roleplay & Fantasy Games 0.61% 13.39x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.71% 13.22x
Costumes 0.50% 13.20x
Fantasy Name Generators 6.65% 10.61x
Content Streamers & Downloaders 0.04% 9.73x
Memes & Comedy 0.33% 9.54x
Calendar & Holidays 1.46% 9.40x
Tattoos & Costumes 0.24% 9.19x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 9.10x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female