Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 949.5 Thousand Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 949.5 thousand unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Halloween Decorations Shoppers.

Interest Composition Index
Halloween Decorations Shoppers 81.60% 66.76x
Haunted House Researchers 23.77% 35.53x
DIY Upcycle Home Project Planners 20.49% 34.55x
Candy Shoppers 21.85% 32.65x
Halloween Thrill Seekers 25.35% 32.60x
Home DIY Enthusiasts 14.41% 32.00x
Spooky Season Halloween Consumers 31.49% 31.84x
Crafting Enthusiasts 34.13% 31.38x
Lawn and Home Pest Control Researchers 15.53% 31.27x
Soap Shoppers 11.17% 30.21x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.32x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is halloweenforum.com.

Website Composition Index
halloweenforum.com 2.39% 92.70x
epbot.com 1.20% 73.70x
makelifelovely.com 2.34% 68.14x
thenavagepatch.com 3.21% 65.88x
afoodloverskitchen.com 4.47% 58.71x
littleyellowwheelbarrow.com 1.87% 54.09x
thriftdiving.com 1.48% 48.94x
kidfriendlythingstodo.com 2.30% 48.79x
richard-t.com 1.08% 46.75x
getyourholidayon.com 1.01% 45.33x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.17% 27.79x
Cakes & Sweets 0.32% 22.19x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.38% 18.49x
Numerology & Astrology 0.14% 17.96x
Scrapbooking & Home Art Projects 3.00% 16.95x
Female Lifestyle Content Readers 1.05% 15.63x
Home Decoration - Remodeling & Outdoors 12.43% 15.12x
Home Decoration Content Readers 8.59% 14.93x
Feminism 0.12% 14.71x
Exotic Pets 0.51% 14.17x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female