Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Blu-ray & DVD Movie Shoppers.

Interest Composition Index
Blu-ray & DVD Movie Shoppers 3.06% 35.44x
Meme Users 3.25% 30.62x
Horror Movie Fans 24.83% 29.51x
Cosplay Enthusiasts 27.61% 27.59x
Blockbuster Movie Fans 20.76% 25.68x
Action Figure and Collectibles Shoppers 23.03% 25.38x
Streaming Video Fans 20.77% 25.19x
Harry Potter Fans 27.01% 24.50x
Disney Vacation Planners 20.02% 23.61x
Lyrics Researchers 22.67% 23.57x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 1.40x
Buckle 0.23% 1.29x
Mens Wearhouse 0.62% 1.28x
Jos A. Bank Clothiers 0.36% 1.22x
Belk 0.01% 1.17x
Aeropostale 0.07% 1.14x
Carhartt 0.01% 1.14x
Charlotte Russe 0.05% 1.12x
Dressbarn 0.06% 1.11x
White House Black Market 0.25% 1.10x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 5.31% 49.17x
funology.com 1.51% 44.18x
entertainmentearth.com 1.15% 41.34x
jokes4us.com 14.01% 37.82x
horrorfreaknews.com 2.00% 37.21x
spencersonline.com 2.62% 37.20x
ihorror.com 2.36% 35.89x
pungenerator.org 1.18% 34.49x
watchcartoononline.com 1.03% 31.19x
wizardworld.com 1.19% 30.86x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 4.83% 25.04x
Costumes 1.02% 19.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.08% 18.32x
Tattoos & Costumes 0.31% 15.70x
Roleplay & Fantasy Games 0.75% 15.50x
Fantasy Name Generators 8.65% 13.18x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 13.18x
Memes & Comedy 0.58% 12.75x
Calendar & Holidays 1.95% 12.64x
Alternative Movie Streaming 1.00% 12.58x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female