Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 5.7 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 24.98% 17.63x
Action Figure and Collectibles Shoppers 24.07% 15.88x
Streaming Video Fans 22.02% 15.68x
Cosplay Enthusiasts 27.60% 15.41x
Disney Vacation Planners 19.07% 15.14x
Blockbuster Movie Fans 21.02% 15.09x
Harry Potter Fans 24.04% 14.72x
Renaissance Faire Visitors 21.59% 14.20x
Blu-ray & DVD Movie Shoppers 20.95% 13.92x
Lyrics Researchers 20.89% 13.89x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.20x
Lane Bryant 0.03% 1.19x
Zumiez 0.06% 1.17x
American Eagle Outfitters 0.04% 1.17x
Hollister 0.04% 1.16x
Buckle 0.04% 1.16x
Journeys 0.08% 1.13x
Aeropostale 0.05% 1.13x
The Childrens Place 0.07% 1.13x
Old Navy 0.07% 1.10x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 1.28% 32.27x
jokes4us.com 8.18% 27.90x
ihorror.com 3.64% 26.83x
bloody-disgusting.com 14.42% 25.95x
halloweenforum.com 1.22% 25.58x
horrorfreaknews.com 1.58% 25.34x
d20srd.org 1.44% 24.37x
1428elm.com 1.17% 23.20x
d20pfsrd.com 1.84% 19.60x
dreadcentral.com 4.03% 18.10x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 2.50% 17.24x
Roleplay & Fantasy Games 0.53% 13.86x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.65% 12.95x
Costumes 0.45% 12.52x
Fantasy Name Generators 6.45% 10.43x
Content Streamers & Downloaders 0.03% 10.15x
Calendar & Holidays 1.42% 9.72x
Memes & Comedy 0.30% 9.55x
Tattoos & Costumes 0.28% 9.30x
Parenting & Nutrition 0.01% 8.94x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female