Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 25.82% 16.71x
Cosplay Enthusiasts 31.18% 14.87x
Streaming Video Fans 28.12% 14.78x
Word Game Enthusiasts 23.57% 14.20x
Blockbuster Movie Fans 22.76% 14.13x
Haunted House Researchers 25.09% 13.54x
Harry Potter Fans 31.22% 12.94x
Moviegoers 22.64% 12.52x
Sweet Tooths 26.19% 12.49x
Sleep Researchers 23.76% 12.29x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.13x
Lorna Jane 0.01% 1.12x
Aeropostale 0.04% 1.06x
LL Bean 0.01% 1.06x
Eddie Bauer 0.01% 1.05x
LOFT 0.04% 1.05x
Lululemon 0.05% 1.04x
Lane Bryant 0.05% 1.03x
Carhartt 0.23% 1.03x
Abercrombie & Fitch 0.02% 1.02x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is fridaythe13thfranchise.com.

Website Composition Index
fridaythe13thfranchise.com 0.59% 75.11x
reallycorny.com 0.12% 68.38x
quotev.com 0.14% 62.70x
squiglysplayhouse.com 0.10% 57.45x
wildcardtoys.com 0.17% 54.18x
mezcotoyz.com 0.65% 53.50x
nightmarefactory.com 0.32% 52.20x
kidsjokesoftheday.com 0.23% 51.17x
sugarpill.com 0.11% 50.08x
halloweenfxprops.com 0.21% 49.90x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 6.02% 22.03x
Costumes 1.63% 15.72x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.20% 14.31x
Roleplay & Fantasy Games 0.46% 12.22x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.31% 12.14x
Fantasy Name Generators 6.87% 11.63x
Tattoos & Costumes 0.54% 11.14x
Calendar & Holidays 1.65% 10.94x
Memes & Comedy 0.63% 10.61x
Collectibles - Toys & Collectibles 12.87% 9.51x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000