Explore the Halloween Enthusiasts Audience
Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.
INTERESTS
The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.
| Interest | Composition | Index |
| Horror Movie Fans | 27.62% | 16.47x |
| Cosplay Enthusiasts | 32.80% | 14.89x |
| Streaming Video Fans | 29.32% | 14.55x |
| Word Game Enthusiasts | 24.66% | 14.03x |
| Haunted House Researchers | 24.75% | 13.94x |
| Blockbuster Movie Fans | 24.65% | 13.82x |
| Lyrics Researchers | 25.82% | 13.81x |
| Disney Vacation Planners | 21.92% | 13.67x |
| Harry Potter Fans | 30.82% | 12.96x |
| Moviegoers | 21.78% | 12.79x |
Composition Percentage:
The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.05% | 1.21x |
| Dressbarn | 0.05% | 1.09x |
| Mens Wearhouse | 0.14% | 1.06x |
| Carhartt | 0.26% | 1.04x |
| Belk | 0.02% | 1.03x |
| Supreme | 0.01% | 1.02x |
| Brooks Brothers | 0.04% | 1.02x |
| Talbots | 0.05% | 1.01x |
| Chicos | 0.05% | 1.00x |
| REI | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
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WEBSITES
The Halloween Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.
| Website | Composition | Index |
| spirithalloween.com | 7.79% | 55.65x |
| ihorror.com | 1.53% | 48.68x |
| funology.com | 2.01% | 48.54x |
| jokes4us.com | 14.89% | 47.38x |
| entertainmentearth.com | 1.38% | 45.66x |
| shoutfactory.com | 1.21% | 44.13x |
| disneyclips.com | 1.06% | 42.95x |
| joblo.com | 1.65% | 42.29x |
| spencersonline.com | 3.79% | 39.67x |
| horrorfreaknews.com | 1.78% | 39.43x |
Composition Percentage:
The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 5.13% | 21.39x |
| Costumes | 1.32% | 15.17x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.02% | 14.67x |
| Tattoos & Costumes | 0.42% | 12.19x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.25% | 12.13x |
| Roleplay & Fantasy Games | 0.44% | 11.83x |
| Calendar & Holidays | 1.59% | 10.93x |
| Fantasy Name Generators | 6.62% | 10.93x |
| Memes & Comedy | 0.57% | 10.76x |
| Collectibles - Toys & Collectibles | 12.18% | 9.66x |
Composition Percentage:
The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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