Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 4.9 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 23.61% 14.55x
Streaming Video Fans 20.96% 13.19x
Action Figure and Collectibles Shoppers 24.52% 12.95x
Harry Potter Fans 22.78% 12.61x
Blockbuster Movie Fans 19.91% 12.50x
Cosplay Enthusiasts 28.58% 12.30x
Disney Vacation Planners 18.83% 12.24x
Renaissance Faire Visitors 21.30% 12.01x
Hair Color Shoppers 24.65% 11.70x
Blu-ray & DVD Movie Shoppers 19.49% 11.43x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 1.29x
Lane Bryant 0.03% 1.25x
Buckle 0.03% 1.24x
Gymboree 0.03% 1.23x
Journeys 0.06% 1.22x
Free People 0.01% 1.22x
Forever 21 0.03% 1.21x
Hollister 0.03% 1.21x
Zumiez 0.04% 1.17x
Coach 0.02% 1.15x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is ihorror.com.

Website Composition Index
ihorror.com 2.89% 25.17x
jokes4us.com 6.17% 23.93x
halloweenforum.com 1.05% 22.04x
horrorfreaknews.com 1.28% 21.67x
bloody-disgusting.com 14.23% 21.46x
d20srd.org 1.57% 20.84x
dnd-wiki.org 1.04% 19.95x
1428elm.com 1.12% 17.70x
d20pfsrd.com 2.07% 16.87x
minecraftskins.com 1.54% 16.38x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 2.14% 16.88x
Roleplay & Fantasy Games 0.55% 14.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.55% 14.13x
Costumes 0.34% 13.54x
Fantasy Name Generators 6.84% 10.94x
Memes & Comedy 0.25% 10.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.77x
Calendar & Holidays 1.40% 9.41x
Tattoos & Costumes 0.21% 9.20x
Fashion & Cosmetics 0.03% 8.80x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female