Dstillery Audiences

HALLOWEEN ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Halloween Enthusiasts Audience

Below you'll find more information about the Halloween Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Halloween Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Enthusiasts audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 27.62% 16.47x
Cosplay Enthusiasts 32.80% 14.89x
Streaming Video Fans 29.32% 14.55x
Word Game Enthusiasts 24.66% 14.03x
Haunted House Researchers 24.75% 13.94x
Blockbuster Movie Fans 24.65% 13.82x
Lyrics Researchers 25.82% 13.81x
Disney Vacation Planners 21.92% 13.67x
Harry Potter Fans 30.82% 12.96x
Moviegoers 21.78% 12.79x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Interest attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.21x
Dressbarn 0.05% 1.09x
Mens Wearhouse 0.14% 1.06x
Carhartt 0.26% 1.04x
Belk 0.02% 1.03x
Supreme 0.01% 1.02x
Brooks Brothers 0.04% 1.02x
Talbots 0.05% 1.01x
Chicos 0.05% 1.00x
REI 0.02% 0.99x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Location attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Enthusiasts audience is spirithalloween.com.

Website Composition Index
spirithalloween.com 7.79% 55.65x
ihorror.com 1.53% 48.68x
funology.com 2.01% 48.54x
jokes4us.com 14.89% 47.38x
entertainmentearth.com 1.38% 45.66x
shoutfactory.com 1.21% 44.13x
disneyclips.com 1.06% 42.95x
joblo.com 1.65% 42.29x
spencersonline.com 3.79% 39.67x
horrorfreaknews.com 1.78% 39.43x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Web attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Enthusiasts audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.13% 21.39x
Costumes 1.32% 15.17x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.02% 14.67x
Tattoos & Costumes 0.42% 12.19x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.25% 12.13x
Roleplay & Fantasy Games 0.44% 11.83x
Calendar & Holidays 1.59% 10.93x
Fantasy Name Generators 6.62% 10.93x
Memes & Comedy 0.57% 10.76x
Collectibles - Toys & Collectibles 12.18% 9.66x
Composition Percentage: The overlap percentage between the Halloween Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Halloween Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female