Explore the Halloween Thrill Seekers Audience
Below you'll find more information about the Halloween Thrill Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Halloween Thrill Seekers audience.
INTERESTS
The Halloween Thrill Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Halloween Thrill Seekers audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 19.78% | 10.15x |
| Haunted House Researchers | 18.04% | 9.49x |
| Live Concert Fans | 12.68% | 9.46x |
| Moviegoers | 17.24% | 9.36x |
| Recreational Sports Participants | 17.05% | 9.15x |
| Jewelry & Watch Shoppers | 15.29% | 8.85x |
| Budget Grocery Shoppers | 13.95% | 8.80x |
| Discount Device Shoppers | 13.50% | 8.61x |
| Discount Big Box Shoppers | 12.39% | 8.57x |
| Italian Chain Restaurant Eaters | 16.18% | 8.48x |
Composition Percentage:
The overlap percentage between the Halloween Thrill Seekers audience and the Interest attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
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APPAREL RETAILERS
The Halloween Thrill Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Halloween Thrill Seekers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 1.22x |
| Chicos | 0.05% | 1.21x |
| Eddie Bauer | 0.01% | 1.20x |
| Talbots | 0.05% | 1.18x |
| LL Bean | 0.00% | 1.13x |
| Lane Bryant | 0.04% | 1.12x |
| Carhartt | 0.21% | 1.11x |
| Ann Taylor | 0.02% | 1.09x |
| Zumiez | 0.03% | 1.07x |
| American Apparel | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Halloween Thrill Seekers audience and the Location attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
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WEBSITES
The Halloween Thrill Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Halloween Thrill Seekers audience is hauntedhouse.com.
| Website | Composition | Index |
| hauntedhouse.com | 0.87% | 91.19x |
| cuttingedgehauntedhouse.com | 0.80% | 88.57x |
| orlandohauntedhouses.com | 0.16% | 88.46x |
| kentuckyhauntedhouses.com | 0.24% | 81.32x |
| lihauntedhouses.com | 0.46% | 71.54x |
| stanleyhotel.com | 0.15% | 66.22x |
| realhaunts.com | 0.18% | 55.32x |
| newjerseyhauntedhouses.com | 0.44% | 55.22x |
| frightprops.com | 0.41% | 52.63x |
| wholesalehalloweencostumes.com | 0.09% | 48.03x |
Composition Percentage:
The overlap percentage between the Halloween Thrill Seekers audience and the Web attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Halloween Thrill Seekers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.10% | 12.35x |
| Parenting & Nutrition | 0.15% | 10.38x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.61% | 9.01x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.24% | 8.76x |
| Costumes | 0.90% | 8.34x |
| Alternative Movie Streaming | 1.47% | 7.60x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.39% | 7.59x |
| Concert Posters | 0.71% | 7.30x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.14% | 7.12x |
| Hipster Clothing | 0.55% | 7.08x |
Composition Percentage:
The overlap percentage between the Halloween Thrill Seekers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
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DEMOGRAPHICS
The Halloween Thrill Seekers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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