Dstillery Audiences

HALLOWEEN THRILL SEEKERS

Audience Size: 3.9 Million Devices

Explore the Halloween Thrill Seekers Audience

Below you'll find more information about the Halloween Thrill Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Halloween Thrill Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Thrill Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Thrill Seekers audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 19.78% 10.15x
Haunted House Researchers 18.04% 9.49x
Live Concert Fans 12.68% 9.46x
Moviegoers 17.24% 9.36x
Recreational Sports Participants 17.05% 9.15x
Jewelry & Watch Shoppers 15.29% 8.85x
Budget Grocery Shoppers 13.95% 8.80x
Discount Device Shoppers 13.50% 8.61x
Discount Big Box Shoppers 12.39% 8.57x
Italian Chain Restaurant Eaters 16.18% 8.48x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Interest attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Thrill Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Thrill Seekers audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.22x
Chicos 0.05% 1.21x
Eddie Bauer 0.01% 1.20x
Talbots 0.05% 1.18x
LL Bean 0.00% 1.13x
Lane Bryant 0.04% 1.12x
Carhartt 0.21% 1.11x
Ann Taylor 0.02% 1.09x
Zumiez 0.03% 1.07x
American Apparel 0.03% 1.07x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Location attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Thrill Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Thrill Seekers audience is hauntedhouse.com.

Website Composition Index
hauntedhouse.com 0.87% 91.19x
cuttingedgehauntedhouse.com 0.80% 88.57x
orlandohauntedhouses.com 0.16% 88.46x
kentuckyhauntedhouses.com 0.24% 81.32x
lihauntedhouses.com 0.46% 71.54x
stanleyhotel.com 0.15% 66.22x
realhaunts.com 0.18% 55.32x
newjerseyhauntedhouses.com 0.44% 55.22x
frightprops.com 0.41% 52.63x
wholesalehalloweencostumes.com 0.09% 48.03x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Web attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Thrill Seekers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 12.35x
Parenting & Nutrition 0.15% 10.38x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.61% 9.01x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.24% 8.76x
Costumes 0.90% 8.34x
Alternative Movie Streaming 1.47% 7.60x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.39% 7.59x
Concert Posters 0.71% 7.30x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.14% 7.12x
Hipster Clothing 0.55% 7.08x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Thrill Seekers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999