Dstillery Audiences

HALLOWEEN THRILL SEEKERS

Audience Size: 3.7 Million Devices

Explore the Halloween Thrill Seekers Audience

Below you'll find more information about the Halloween Thrill Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Halloween Thrill Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Halloween Thrill Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Halloween Thrill Seekers audience is Haunted House Researchers.

Interest Composition Index
Haunted House Researchers 16.96% 10.95x
Smoky Mountains Trip Planners 13.13% 10.04x
Animal Rights Researchers 12.91% 9.54x
Recreational Sports Participants 16.37% 9.50x
Job Seekers 14.36% 9.40x
Penn State Nittany Lions Fans 11.10% 9.36x
Candy Shoppers 17.17% 9.35x
History Buffs 12.41% 9.31x
Online Directory Searchers 15.13% 9.28x
Live Concert Fans 14.83% 9.24x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Interest attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Halloween Thrill Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Halloween Thrill Seekers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.50x
American Eagle Outfitters 0.02% 1.39x
LOFT 0.01% 1.32x
Gymboree 0.01% 1.29x
Mens Wearhouse 0.02% 1.19x
Express 0.01% 1.17x
Old Navy 0.02% 1.17x
Victoria's Secret 0.02% 1.16x
Carhartt 0.17% 1.08x
Banana Republic 0.01% 1.08x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Location attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Halloween Thrill Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Halloween Thrill Seekers audience is dollywood.com.

Website Composition Index
dollywood.com 1.09% 13.24x
the-line-up.com 1.37% 13.18x
legendsofamerica.com 2.27% 12.91x
websleuths.com 1.21% 11.32x
pottsmerc.com 1.00% 10.73x
list25.com 1.01% 10.50x
dreadcentral.com 2.49% 10.48x
topix.com 1.84% 10.42x
sixflags.com 1.60% 10.06x
wpsdlocal6.com 1.93% 10.06x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Web attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Halloween Thrill Seekers audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.06% 8.32x
Apartment & Community Real Estate Researchers 0.03% 7.11x
Home Printing 0.03% 6.90x
Numerology & Astrology 1.33% 6.41x
Hipster Clothing 0.08% 6.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 6.36x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 6.30x
Higher Education 0.16% 5.82x
Costumes 0.04% 5.82x
Audio Clips & Sound Effects 0.06% 5.79x
Composition Percentage: The overlap percentage between the Halloween Thrill Seekers audience and the Content Affinity attribute.
Index: A comparison of the Halloween Thrill Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Halloween Thrill Seekers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female