Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 49.43% | 35.49x |
| Parents with Kids | 42.99% | 33.55x |
| Homeschooling Parents | 48.50% | 31.95x |
| Teaching Resources Researchers | 39.20% | 26.12x |
| Food Allergies Researchers | 33.08% | 25.93x |
| Working Parents | 35.05% | 25.67x |
| Coupon Researchers | 32.35% | 25.56x |
| Mature Parents | 29.24% | 25.09x |
| Healthy Snacks Shoppers | 32.73% | 24.52x |
| Cook at Home Parents | 32.09% | 24.26x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.32x |
| Carhartt | 0.06% | 1.29x |
| Belk | 0.01% | 1.22x |
| Talbots | 0.03% | 1.10x |
| Buckle | 0.06% | 1.09x |
| Chicos | 0.04% | 1.08x |
| Jos A. Bank Clothiers | 0.06% | 1.08x |
| The North Face | 0.01% | 1.04x |
| White House Black Market | 0.07% | 1.04x |
| Old Navy | 0.07% | 1.03x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.
| Website | Composition | Index |
| stillplayingschool.com | 1.09% | 75.14x |
| mrsplemonskindergarten.com | 1.06% | 68.71x |
| theinspiredtreehouse.com | 3.61% | 67.53x |
| notimeforflashcards.com | 5.12% | 67.03x |
| theimaginationtree.com | 2.61% | 62.94x |
| teaching2and3yearolds.com | 4.20% | 62.73x |
| mrsjonescreationstation.com | 1.17% | 61.15x |
| growinghandsonkids.com | 1.68% | 60.34x |
| powerfulmothering.com | 2.73% | 59.89x |
| fromabcstoacts.com | 2.05% | 59.70x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 7.39% | 24.53x |
| Mommy Bloggers | 9.60% | 24.28x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 21.57x |
| Homeschooling | 0.57% | 20.97x |
| Coupons & Family | 9.34% | 20.38x |
| Family on a Budget | 29.35% | 19.00x |
| Children's Learning Tools | 9.13% | 18.78x |
| Decoration & Fabric | 0.04% | 17.86x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.56% | 17.71x |
| Parenting & Children's Activities | 2.96% | 17.12x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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