Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 54.22% | 28.65x |
| Parents with Kids | 46.21% | 27.19x |
| Parents with Toddlers | 51.64% | 21.91x |
| Food Allergies Researchers | 35.68% | 19.44x |
| Coupon Researchers | 32.13% | 19.37x |
| Working Parents | 36.56% | 19.17x |
| Healthy Snacks Shoppers | 31.96% | 18.28x |
| Cook at Home Parents | 29.87% | 17.11x |
| Kitchen & Bathroom Remodelers | 30.52% | 17.07x |
| Misc-Deal Seekers or Coupon Shoppers | 25.41% | 17.03x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 1.10x |
| Dressbarn | 0.03% | 1.06x |
| Joe's Jeans | 0.00% | 1.05x |
| American Eagle Outfitters | 0.04% | 1.05x |
| Old Navy | 0.05% | 1.01x |
| Belk | 0.01% | 1.01x |
| Lane Bryant | 0.03% | 0.97x |
| Kate Spade | 0.01% | 0.96x |
| Charlotte Russe | 0.01% | 0.95x |
| Columbia | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is makinglearningfun.com.
| Website | Composition | Index |
| makinglearningfun.com | 0.33% | 101.27x |
| thingstoshareandremember.com | 0.65% | 92.18x |
| notimeforflashcards.com | 5.05% | 91.69x |
| modernpreschool.com | 0.60% | 91.04x |
| stillplayingschool.com | 1.33% | 90.54x |
| kindergartenworksheetsandgames.com | 0.39% | 89.65x |
| schooltimesnippets.com | 0.97% | 87.72x |
| teaching2and3yearolds.com | 3.67% | 87.59x |
| toolstogrowot.com | 0.44% | 87.37x |
| teaching-tiny-tots.com | 0.21% | 86.24x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.
| Content Affinity | Composition | Index |
| Mommy Bloggers | 11.27% | 27.42x |
| Scrapbooking & Home Art Projects | 10.34% | 26.51x |
| Coupons & Family | 12.72% | 21.82x |
| Homeschooling | 1.24% | 21.32x |
| Family on a Budget | 34.65% | 20.39x |
| Children's Learning Tools | 15.71% | 20.32x |
| Children's Health | 6.91% | 18.31x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 16.61% | 16.97x |
| Female Lifestyle Content Readers | 5.08% | 16.70x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.20% | 16.61x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
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