Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 4 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 49.39% 32.99x
Homeschooling Parents 49.71% 31.39x
Parents with Kids 43.22% 31.26x
Coupon Researchers 32.00% 23.75x
Food Allergies Researchers 32.32% 23.72x
Working Parents 33.46% 23.48x
Shelf-Stable Food Content Readers 0.45% 23.43x
Healthy Snacks Shoppers 31.25% 23.06x
Teaching Resources Researchers 38.92% 23.02x
Mother's Day Celebrators 21.47% 22.86x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.21x
Old Navy 0.01% 1.01x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.

Website Composition Index
theinspiredtreehouse.com 2.51% 43.73x
notimeforflashcards.com 4.54% 42.24x
growinghandsonkids.com 1.26% 41.25x
theimaginationtree.com 2.56% 40.52x
teaching2and3yearolds.com 4.00% 39.87x
playideas.com 1.79% 39.68x
teachpreschool.org 1.38% 38.87x
powerfulmothering.com 2.49% 38.43x
handsonaswegrow.com 5.47% 38.23x
planningplaytime.com 1.28% 38.04x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 9.00% 26.68x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 25.95x
Children's Learning Tools 8.80% 24.67x
Mommy Bloggers 13.51% 23.77x
Homeschooling 0.51% 21.75x
Coupons & Family 10.74% 21.58x
New Parents 11.04% 18.98x
Tattoos & Costumes 0.34% 18.94x
Parenting & Children's Activities 2.96% 18.55x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.48% 18.51x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female