Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 54.64% | 53.45x |
| Parents with Kids | 47.58% | 50.71x |
| Homeschooling Parents | 50.47% | 48.41x |
| Parents with Toddlers | 48.02% | 41.31x |
| Mature Parents | 30.26% | 38.19x |
| Teaching Resources Researchers | 41.09% | 37.95x |
| Coupon Researchers | 33.12% | 37.50x |
| Food Allergies Researchers | 33.82% | 36.84x |
| Working Parents | 36.02% | 36.80x |
| Healthy Snacks Shoppers | 31.38% | 35.56x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.35% | 1.29x |
| Buckle | 0.21% | 1.27x |
| Mens Wearhouse | 0.56% | 1.26x |
| Carhartt | 0.01% | 1.19x |
| White House Black Market | 0.23% | 1.13x |
| Express Outlets | 0.01% | 1.12x |
| Lane Bryant | 0.05% | 1.10x |
| Belk | 0.01% | 1.08x |
| Dressbarn | 0.05% | 1.04x |
| Bonobos | 0.06% | 1.02x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.
| Website | Composition | Index |
| stillplayingschool.com | 1.23% | 88.98x |
| schooltimesnippets.com | 1.03% | 84.24x |
| notimeforflashcards.com | 5.61% | 79.84x |
| theimaginationtree.com | 3.72% | 79.61x |
| munchkinsandmoms.com | 1.03% | 78.64x |
| teaching2and3yearolds.com | 4.46% | 76.83x |
| theinspiredtreehouse.com | 3.96% | 75.94x |
| paper-and-glue.com | 1.00% | 75.77x |
| fromabcstoacts.com | 1.90% | 74.91x |
| growinghandsonkids.com | 1.99% | 74.64x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.
| Content Affinity | Composition | Index |
| Mommy Bloggers | 14.99% | 33.22x |
| Scrapbooking & Home Art Projects | 12.50% | 33.00x |
| Homeschooling | 1.03% | 28.57x |
| Children's Learning Tools | 12.67% | 27.28x |
| Coupons & Family | 14.64% | 26.79x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.35% | 26.75x |
| Family on a Budget | 42.44% | 24.14x |
| Children's Health | 4.64% | 23.45x |
| Tattoos & Costumes | 0.45% | 22.49x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.83% | 21.81x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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