Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 43.79% | 38.76x |
| Parents with Kids | 38.63% | 38.28x |
| Homeschooling Parents | 44.03% | 34.22x |
| Shelf-Stable Food Content Readers | 14.85% | 28.35x |
| Healthy Snacks Shoppers | 29.14% | 27.91x |
| Food Allergies Researchers | 30.19% | 27.65x |
| Coupon Researchers | 27.43% | 27.64x |
| New & Expecting Parents | 26.96% | 27.23x |
| Mother's Day Celebrators | 21.96% | 26.82x |
| Home Kitchen Chefs | 25.36% | 26.72x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.62x |
| Eddie Bauer | 0.02% | 1.46x |
| Coach | 0.01% | 1.39x |
| Lululemon | 0.01% | 1.35x |
| The Childrens Place | 0.04% | 1.35x |
| American Eagle Outfitters | 0.03% | 1.34x |
| Jos A. Bank Clothiers | 0.02% | 1.33x |
| Victoria's Secret | 0.04% | 1.32x |
| Express | 0.03% | 1.30x |
| Zumiez | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 3.41% | 52.38x |
| theinspiredtreehouse.com | 1.99% | 51.32x |
| theimaginationtree.com | 2.08% | 51.04x |
| teaching2and3yearolds.com | 2.55% | 50.85x |
| playideas.com | 1.24% | 48.07x |
| handsonaswegrow.com | 3.54% | 47.99x |
| powerfulmothering.com | 1.36% | 47.36x |
| messylittlemonster.com | 1.76% | 46.91x |
| icanteachmychild.com | 1.50% | 45.74x |
| toddlerapproved.com | 1.60% | 45.46x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 5.12% | 26.51x |
| Children's Learning Tools | 5.10% | 25.90x |
| New Parents | 3.12% | 23.68x |
| Mommy Bloggers | 9.47% | 22.65x |
| Parenting & Children's Activities | 1.05% | 21.78x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.05% | 21.22x |
| Family on a Budget | 25.71% | 20.75x |
| Coupons & Family | 6.82% | 19.58x |
| Cub & Girl Scouts | 0.05% | 19.45x |
| Parenting Blogs | 0.96% | 18.44x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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