Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 32.50% | 59.51x |
| Kids Crafts Researchers | 50.81% | 52.80x |
| Stay-at-Home Parents | 44.81% | 49.07x |
| Toy Blogs Readers | 45.58% | 49.04x |
| Homeschooling Parents | 45.53% | 48.46x |
| Parents with Toddlers | 52.87% | 43.13x |
| Tech-Savvy Moms | 28.02% | 40.08x |
| Intimates Shoppers | 30.65% | 39.60x |
| Parents with Kids | 32.91% | 35.88x |
| Military Families | 30.59% | 35.73x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.97x |
| Lululemon | 0.01% | 1.33x |
| American Eagle Outfitters | 0.02% | 1.29x |
| Journeys | 0.03% | 1.28x |
| Old Navy | 0.02% | 1.26x |
| Aeropostale | 0.02% | 1.25x |
| Zumiez | 0.02% | 1.24x |
| Talbots | 0.01% | 1.24x |
| Gymboree | 0.02% | 1.23x |
| White House Black Market | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is yourtherapysource.com.
| Website | Composition | Index |
| yourtherapysource.com | 3.93% | 113.91x |
| myotspot.com | 1.73% | 104.45x |
| mrsplemonskindergarten.com | 1.10% | 92.49x |
| toddlerapproved.com | 2.67% | 91.85x |
| loveexploring.com | 1.72% | 91.73x |
| dayswithgrey.com | 1.18% | 91.08x |
| theinspiredtreehouse.com | 2.59% | 89.62x |
| growinghandsonkids.com | 1.31% | 88.21x |
| teaching2and3yearolds.com | 3.73% | 87.12x |
| icanteachmychild.com | 2.23% | 86.25x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.84% | 39.17x |
| Children's Learning Tools | 7.42% | 39.00x |
| Child Development | 0.89% | 31.08x |
| Parenting & Children's Activities | 0.34% | 29.32x |
| Mommy Bloggers | 11.49% | 27.62x |
| New Parents | 1.25% | 25.58x |
| Family on a Budget | 27.52% | 24.81x |
| Math Education | 4.95% | 24.60x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 7.64% | 24.08x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 23.48x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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