Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 1.7 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 49.05% 69.11x
Parents with Kids 39.68% 67.28x
Homeschooling Parents 49.15% 62.94x
Shelf-Stable Food Content Readers 21.73% 57.62x
Healthy Snacks Shoppers 34.60% 55.90x
Pantry Recipes Researchers 18.74% 54.94x
Food Allergies Researchers 31.31% 54.51x
Coupon Researchers 34.00% 53.74x
Cook at Home Parents 35.79% 53.26x
Mother's Day Celebrators 28.41% 52.70x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.72x
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 4.02% 45.04x
theinspiredtreehouse.com 1.96% 43.95x
teaching2and3yearolds.com 2.93% 43.29x
powerfulmothering.com 1.47% 42.45x
playideas.com 1.13% 41.94x
theimaginationtree.com 2.27% 41.66x
teachpreschool.org 1.02% 40.27x
handsonaswegrow.com 4.22% 40.18x
playdoughtoplato.com 1.24% 40.02x
icanteachmychild.com 1.52% 39.60x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is New Parents.

Content Affinity Composition Index
New Parents 5.88% 34.62x
Scrapbooking & Home Art Projects 6.58% 31.30x
Mommy Bloggers 12.96% 30.51x
Child Development 2.69% 29.48x
Children's Learning Tools 6.48% 29.34x
Parenting & Children's Activities 2.19% 27.91x
Family on a Budget 30.61% 26.40x
Coupons & Family 9.37% 25.51x
Female Lifestyle Content Readers 4.89% 25.00x
Vegans & Animal Welfare 1.40% 23.47x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female