Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 49.05% | 69.11x |
| Parents with Kids | 39.68% | 67.28x |
| Homeschooling Parents | 49.15% | 62.94x |
| Shelf-Stable Food Content Readers | 21.73% | 57.62x |
| Healthy Snacks Shoppers | 34.60% | 55.90x |
| Pantry Recipes Researchers | 18.74% | 54.94x |
| Food Allergies Researchers | 31.31% | 54.51x |
| Coupon Researchers | 34.00% | 53.74x |
| Cook at Home Parents | 35.79% | 53.26x |
| Mother's Day Celebrators | 28.41% | 52.70x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 3.72x |
| Carhartt | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 4.02% | 45.04x |
| theinspiredtreehouse.com | 1.96% | 43.95x |
| teaching2and3yearolds.com | 2.93% | 43.29x |
| powerfulmothering.com | 1.47% | 42.45x |
| playideas.com | 1.13% | 41.94x |
| theimaginationtree.com | 2.27% | 41.66x |
| teachpreschool.org | 1.02% | 40.27x |
| handsonaswegrow.com | 4.22% | 40.18x |
| playdoughtoplato.com | 1.24% | 40.02x |
| icanteachmychild.com | 1.52% | 39.60x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 5.88% | 34.62x |
| Scrapbooking & Home Art Projects | 6.58% | 31.30x |
| Mommy Bloggers | 12.96% | 30.51x |
| Child Development | 2.69% | 29.48x |
| Children's Learning Tools | 6.48% | 29.34x |
| Parenting & Children's Activities | 2.19% | 27.91x |
| Family on a Budget | 30.61% | 26.40x |
| Coupons & Family | 9.37% | 25.51x |
| Female Lifestyle Content Readers | 4.89% | 25.00x |
| Vegans & Animal Welfare | 1.40% | 23.47x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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