Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 37.79% | 41.00x |
| Parents with Kids | 34.07% | 39.86x |
| Homeschooling Parents | 42.79% | 35.66x |
| Toy Blogs Readers | 40.56% | 32.91x |
| Coupon Researchers | 24.31% | 28.77x |
| Kitchen & Bathroom Remodelers | 23.51% | 28.64x |
| Healthy Snacks Shoppers | 27.27% | 28.33x |
| Shelf-Stable Food Content Readers | 12.76% | 28.29x |
| Dessert/Sweets Bakers | 27.98% | 27.25x |
| Home Kitchen Chefs | 21.75% | 26.72x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Curious about what else the Hands-On Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.32x |
| Lane Bryant | 0.03% | 1.29x |
| Zumiez | 0.03% | 1.25x |
| J. Crew | 0.02% | 1.25x |
| Dressbarn | 0.02% | 1.22x |
| Talbots | 0.02% | 1.19x |
| Old Navy | 0.05% | 1.18x |
| Maurices | 0.05% | 1.17x |
| Coach | 0.01% | 1.16x |
| Mens Wearhouse | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to find more of the Hands-On Parents audience in the real world?
Sign Up
WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 3.95% | 61.40x |
| theinspiredtreehouse.com | 2.35% | 60.28x |
| teaching2and3yearolds.com | 3.04% | 58.98x |
| powerfulmothering.com | 1.52% | 58.25x |
| theimaginationtree.com | 2.41% | 57.89x |
| mamapapabubba.com | 1.06% | 56.51x |
| growinghandsonkids.com | 1.10% | 55.92x |
| playideas.com | 1.30% | 55.86x |
| handsonaswegrow.com | 4.25% | 52.41x |
| icanteachmychild.com | 1.73% | 52.23x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to see more of the websites the Hands-On Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 5.78% | 25.98x |
| New Parents | 2.11% | 25.01x |
| Children's Learning Tools | 5.67% | 24.79x |
| Parenting & Children's Activities | 0.52% | 23.03x |
| Mommy Bloggers | 10.28% | 22.74x |
| Family on a Budget | 25.88% | 21.29x |
| Coupons & Family | 7.95% | 19.69x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 7.52% | 18.83x |
| Child Development | 0.67% | 18.43x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.15% | 18.23x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to see more of the Content Affinities the Hands-On Parents audience visits?
Sign Up
DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Hands-On Parents audience?
Sign Up