Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Kids Crafts Researchers.
| Interest | Composition | Index |
| Kids Crafts Researchers | 41.55% | 54.30x |
| Toy Blogs Readers | 33.15% | 53.23x |
| Homeschooling Parents | 32.61% | 50.71x |
| Intimates Shoppers | 22.85% | 43.12x |
| Involved Parents | 53.63% | 42.05x |
| Stay-at-Home Parents | 44.36% | 41.61x |
| Tech-Savvy Moms | 29.26% | 34.52x |
| Homemade Gifts Crafters | 32.88% | 33.61x |
| Misc-Deal Seekers or Coupon Shoppers | 13.03% | 33.36x |
| Parents with Kids | 32.26% | 32.78x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is yourtherapysource.com.
| Website | Composition | Index |
| yourtherapysource.com | 3.41% | 88.44x |
| myotspot.com | 1.27% | 87.89x |
| loveexploring.com | 1.28% | 79.71x |
| theinspiredtreehouse.com | 1.81% | 76.91x |
| growinghandsonkids.com | 1.02% | 73.95x |
| toddlerapproved.com | 1.89% | 70.98x |
| themeasuredmom.com | 1.86% | 70.71x |
| icanteachmychild.com | 1.42% | 70.68x |
| handsonaswegrow.com | 2.84% | 70.19x |
| busytoddler.com | 3.51% | 69.90x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Children's Learning Tools.
| Content Affinity | Composition | Index |
| Children's Learning Tools | 6.14% | 32.97x |
| Scrapbooking & Home Art Projects | 5.27% | 30.94x |
| Parenting & Children's Activities | 0.19% | 28.02x |
| Child Development | 0.70% | 26.85x |
| Family on a Budget | 21.22% | 22.35x |
| Math Education | 4.99% | 22.05x |
| Mommy Bloggers | 9.35% | 21.99x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 4.90% | 21.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 21.43x |
| Coupons & Family | 5.86% | 21.33x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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