Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.3 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 54.22% 28.65x
Parents with Kids 46.21% 27.19x
Parents with Toddlers 51.64% 21.91x
Food Allergies Researchers 35.68% 19.44x
Coupon Researchers 32.13% 19.37x
Working Parents 36.56% 19.17x
Healthy Snacks Shoppers 31.96% 18.28x
Cook at Home Parents 29.87% 17.11x
Kitchen & Bathroom Remodelers 30.52% 17.07x
Misc-Deal Seekers or Coupon Shoppers 25.41% 17.03x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.10x
Dressbarn 0.03% 1.06x
Joe's Jeans 0.00% 1.05x
American Eagle Outfitters 0.04% 1.05x
Old Navy 0.05% 1.01x
Belk 0.01% 1.01x
Lane Bryant 0.03% 0.97x
Kate Spade 0.01% 0.96x
Charlotte Russe 0.01% 0.95x
Columbia 0.01% 0.95x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is makinglearningfun.com.

Website Composition Index
makinglearningfun.com 0.33% 101.27x
thingstoshareandremember.com 0.65% 92.18x
notimeforflashcards.com 5.05% 91.69x
modernpreschool.com 0.60% 91.04x
stillplayingschool.com 1.33% 90.54x
kindergartenworksheetsandgames.com 0.39% 89.65x
schooltimesnippets.com 0.97% 87.72x
teaching2and3yearolds.com 3.67% 87.59x
toolstogrowot.com 0.44% 87.37x
teaching-tiny-tots.com 0.21% 86.24x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 11.27% 27.42x
Scrapbooking & Home Art Projects 10.34% 26.51x
Coupons & Family 12.72% 21.82x
Homeschooling 1.24% 21.32x
Family on a Budget 34.65% 20.39x
Children's Learning Tools 15.71% 20.32x
Children's Health 6.91% 18.31x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 16.61% 16.97x
Female Lifestyle Content Readers 5.08% 16.70x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.20% 16.61x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999