Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.3 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 56.85% 28.78x
Parents with Kids 46.79% 28.38x
Parents with Toddlers 51.20% 23.32x
Coupon Researchers 32.66% 20.85x
Food Allergies Researchers 34.36% 20.30x
Working Parents 36.25% 20.20x
Healthy Snacks Shoppers 32.70% 19.31x
Kitchen & Bathroom Remodelers 31.09% 18.52x
Misc-Deal Seekers or Coupon Shoppers 25.78% 18.24x
Photo Memory Makers 34.81% 18.18x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.14x
Dressbarn 0.04% 1.11x
Carhartt 0.19% 1.04x
LL Bean 0.01% 1.02x
Lorna Jane 0.00% 1.00x
Belk 0.02% 1.00x
Chicos 0.04% 1.00x
Ann Taylor 0.02% 0.98x
REI 0.02% 0.97x
Journeys 0.02% 0.94x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.27% 88.62x
notimeforflashcards.com 5.06% 86.31x
teaching2and3yearolds.com 3.70% 83.03x
theinspiredtreehouse.com 3.56% 81.57x
growinghandsonkids.com 1.89% 78.72x
sightandsoundreading.com 1.20% 78.40x
differentiatedkindergarten.com 1.02% 77.49x
theimaginationtree.com 3.81% 76.95x
learnplayimagine.com 1.08% 76.76x
stayathomeeducator.com 1.34% 76.55x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 13.67% 27.04x
Scrapbooking & Home Art Projects 12.12% 26.06x
Homeschooling 1.16% 22.13x
Coupons & Family 14.52% 21.69x
Children's Learning Tools 15.36% 21.11x
Family on a Budget 39.41% 19.72x
Children's Health 6.30% 19.24x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.26% 18.76x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 18.35% 17.28x
Female Lifestyle Content Readers 5.82% 16.87x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female