Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 49.39% | 32.99x |
| Homeschooling Parents | 49.71% | 31.39x |
| Parents with Kids | 43.22% | 31.26x |
| Coupon Researchers | 32.00% | 23.75x |
| Food Allergies Researchers | 32.32% | 23.72x |
| Working Parents | 33.46% | 23.48x |
| Shelf-Stable Food Content Readers | 0.45% | 23.43x |
| Healthy Snacks Shoppers | 31.25% | 23.06x |
| Teaching Resources Researchers | 38.92% | 23.02x |
| Mother's Day Celebrators | 21.47% | 22.86x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 1.21x |
| Old Navy | 0.01% | 1.01x |
| Mens Wearhouse | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.
| Website | Composition | Index |
| theinspiredtreehouse.com | 2.51% | 43.73x |
| notimeforflashcards.com | 4.54% | 42.24x |
| growinghandsonkids.com | 1.26% | 41.25x |
| theimaginationtree.com | 2.56% | 40.52x |
| teaching2and3yearolds.com | 4.00% | 39.87x |
| playideas.com | 1.79% | 39.68x |
| teachpreschool.org | 1.38% | 38.87x |
| powerfulmothering.com | 2.49% | 38.43x |
| handsonaswegrow.com | 5.47% | 38.23x |
| planningplaytime.com | 1.28% | 38.04x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 9.00% | 26.68x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.34% | 25.95x |
| Children's Learning Tools | 8.80% | 24.67x |
| Mommy Bloggers | 13.51% | 23.77x |
| Homeschooling | 0.51% | 21.75x |
| Coupons & Family | 10.74% | 21.58x |
| New Parents | 11.04% | 18.98x |
| Tattoos & Costumes | 0.34% | 18.94x |
| Parenting & Children's Activities | 2.96% | 18.55x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.48% | 18.51x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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