Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 56.85% | 28.78x |
| Parents with Kids | 46.79% | 28.38x |
| Parents with Toddlers | 51.20% | 23.32x |
| Coupon Researchers | 32.66% | 20.85x |
| Food Allergies Researchers | 34.36% | 20.30x |
| Working Parents | 36.25% | 20.20x |
| Healthy Snacks Shoppers | 32.70% | 19.31x |
| Kitchen & Bathroom Remodelers | 31.09% | 18.52x |
| Misc-Deal Seekers or Coupon Shoppers | 25.78% | 18.24x |
| Photo Memory Makers | 34.81% | 18.18x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Curious about what else the Hands-On Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.14x |
| Dressbarn | 0.04% | 1.11x |
| Carhartt | 0.19% | 1.04x |
| LL Bean | 0.01% | 1.02x |
| Lorna Jane | 0.00% | 1.00x |
| Belk | 0.02% | 1.00x |
| Chicos | 0.04% | 1.00x |
| Ann Taylor | 0.02% | 0.98x |
| REI | 0.02% | 0.97x |
| Journeys | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to find more of the Hands-On Parents audience in the real world?
Sign Up
WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.
| Website | Composition | Index |
| stillplayingschool.com | 1.27% | 88.62x |
| notimeforflashcards.com | 5.06% | 86.31x |
| teaching2and3yearolds.com | 3.70% | 83.03x |
| theinspiredtreehouse.com | 3.56% | 81.57x |
| growinghandsonkids.com | 1.89% | 78.72x |
| sightandsoundreading.com | 1.20% | 78.40x |
| differentiatedkindergarten.com | 1.02% | 77.49x |
| theimaginationtree.com | 3.81% | 76.95x |
| learnplayimagine.com | 1.08% | 76.76x |
| stayathomeeducator.com | 1.34% | 76.55x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to see more of the websites the Hands-On Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.
| Content Affinity | Composition | Index |
| Mommy Bloggers | 13.67% | 27.04x |
| Scrapbooking & Home Art Projects | 12.12% | 26.06x |
| Homeschooling | 1.16% | 22.13x |
| Coupons & Family | 14.52% | 21.69x |
| Children's Learning Tools | 15.36% | 21.11x |
| Family on a Budget | 39.41% | 19.72x |
| Children's Health | 6.30% | 19.24x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.26% | 18.76x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 18.35% | 17.28x |
| Female Lifestyle Content Readers | 5.82% | 16.87x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Want to see more of the Content Affinities the Hands-On Parents audience visits?
Sign Up
DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Hands-On Parents audience?
Sign Up