Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 4.1 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 48.25% 30.52x
Parents with Kids 42.17% 28.76x
Homeschooling Parents 49.17% 28.41x
Shelf-Stable Food Content Readers 0.65% 23.01x
Pantry Recipes Researchers 0.47% 22.53x
Working Parents 32.44% 21.87x
Coupon Researchers 31.92% 21.82x
Food Allergies Researchers 31.76% 21.64x
Healthy Snacks Shoppers 32.53% 21.52x
Teaching Resources Researchers 36.70% 21.34x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.38x
Chicos 0.01% 1.35x
Maurices 0.02% 1.22x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.16% 1.17x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.

Website Composition Index
theinspiredtreehouse.com 2.35% 42.03x
notimeforflashcards.com 4.83% 40.75x
growinghandsonkids.com 1.15% 40.51x
teaching2and3yearolds.com 3.81% 40.18x
theimaginationtree.com 2.83% 39.76x
powerfulmothering.com 2.32% 39.44x
playideas.com 1.83% 39.11x
teachpreschool.org 1.29% 38.99x
toddlerapproved.com 1.77% 38.63x
handsonaswegrow.com 5.65% 37.60x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 8.80% 23.51x
Children's Learning Tools 7.17% 22.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 20.71x
Mommy Bloggers 14.40% 20.12x
Homeschooling 0.37% 19.20x
Coupons & Family 10.01% 18.41x
Tattoos & Costumes 0.24% 18.33x
New Parents 9.03% 17.95x
Parenting & Children's Activities 2.59% 17.10x
Cheerleading 0.53% 16.74x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female