Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 46.70% | 27.16x |
| Parents with Kids | 43.15% | 25.82x |
| Homeschooling Parents | 46.41% | 25.23x |
| Mother's Day Celebrators | 25.34% | 20.36x |
| Working Parents | 33.64% | 20.29x |
| Coupon Researchers | 32.14% | 20.10x |
| Shelf-Stable Food Content Readers | 21.20% | 19.96x |
| Healthy Snacks Shoppers | 32.72% | 19.62x |
| Food Allergies Researchers | 33.17% | 19.43x |
| New & Expecting Parents | 31.31% | 19.04x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.61x |
| Jos A. Bank Clothiers | 0.01% | 1.45x |
| Maurices | 0.02% | 1.41x |
| Dressbarn | 0.01% | 1.24x |
| Carhartt | 0.17% | 1.20x |
| The Childrens Place | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.16x |
| Mens Wearhouse | 0.01% | 1.09x |
| Victoria's Secret | 0.01% | 1.02x |
| Journeys | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.
| Website | Composition | Index |
| theinspiredtreehouse.com | 2.05% | 38.10x |
| notimeforflashcards.com | 4.30% | 37.63x |
| teaching2and3yearolds.com | 3.31% | 37.02x |
| theimaginationtree.com | 2.47% | 36.76x |
| playideas.com | 1.60% | 36.69x |
| powerfulmothering.com | 1.95% | 36.06x |
| toddlerapproved.com | 1.54% | 35.17x |
| handsonaswegrow.com | 4.88% | 35.15x |
| teachpreschool.org | 1.07% | 35.06x |
| messylittlemonster.com | 1.51% | 35.06x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Children's Learning Tools.
| Content Affinity | Composition | Index |
| Children's Learning Tools | 5.76% | 19.94x |
| Scrapbooking & Home Art Projects | 8.32% | 19.19x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.33% | 19.13x |
| Homeschooling | 0.30% | 18.45x |
| New Parents | 8.55% | 16.88x |
| Coupons & Family | 10.62% | 15.89x |
| Tattoos & Costumes | 0.18% | 15.83x |
| Parenting & Children's Activities | 2.80% | 15.22x |
| Mommy Bloggers | 15.63% | 15.17x |
| Cheerleading | 0.37% | 14.91x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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