Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.1 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 46.70% 27.16x
Parents with Kids 43.15% 25.82x
Homeschooling Parents 46.41% 25.23x
Mother's Day Celebrators 25.34% 20.36x
Working Parents 33.64% 20.29x
Coupon Researchers 32.14% 20.10x
Shelf-Stable Food Content Readers 21.20% 19.96x
Healthy Snacks Shoppers 32.72% 19.62x
Food Allergies Researchers 33.17% 19.43x
New & Expecting Parents 31.31% 19.04x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Chicos.

Location Composition Index
Chicos 0.02% 1.61x
Jos A. Bank Clothiers 0.01% 1.45x
Maurices 0.02% 1.41x
Dressbarn 0.01% 1.24x
Carhartt 0.17% 1.20x
The Childrens Place 0.01% 1.17x
Old Navy 0.02% 1.16x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.01% 1.02x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.

Website Composition Index
theinspiredtreehouse.com 2.05% 38.10x
notimeforflashcards.com 4.30% 37.63x
teaching2and3yearolds.com 3.31% 37.02x
theimaginationtree.com 2.47% 36.76x
playideas.com 1.60% 36.69x
powerfulmothering.com 1.95% 36.06x
toddlerapproved.com 1.54% 35.17x
handsonaswegrow.com 4.88% 35.15x
teachpreschool.org 1.07% 35.06x
messylittlemonster.com 1.51% 35.06x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 5.76% 19.94x
Scrapbooking & Home Art Projects 8.32% 19.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 19.13x
Homeschooling 0.30% 18.45x
New Parents 8.55% 16.88x
Coupons & Family 10.62% 15.89x
Tattoos & Costumes 0.18% 15.83x
Parenting & Children's Activities 2.80% 15.22x
Mommy Bloggers 15.63% 15.17x
Cheerleading 0.37% 14.91x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female