Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.4 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 46.25% 33.22x
Parents with Kids 41.06% 32.13x
Homeschooling Parents 46.22% 30.25x
Shelf-Stable Food Content Readers 22.54% 26.07x
Working Parents 34.63% 25.16x
Coupon Researchers 32.15% 25.06x
Mother's Day Celebrators 28.76% 25.03x
Healthy Snacks Shoppers 33.38% 24.71x
Food Allergies Researchers 33.03% 24.63x
New & Expecting Parents 31.35% 24.24x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.33x
Old Navy 0.02% 1.26x
Carhartt 0.15% 1.24x
Buckle 0.01% 1.21x
The Childrens Place 0.02% 1.19x
Maurices 0.02% 1.15x
Chicos 0.01% 1.09x
Victoria's Secret 0.01% 1.07x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 3.75% 50.93x
theinspiredtreehouse.com 1.82% 50.72x
teaching2and3yearolds.com 2.74% 49.97x
playideas.com 1.20% 49.91x
powerfulmothering.com 1.54% 48.87x
theimaginationtree.com 2.25% 46.76x
icanteachmychild.com 1.64% 45.90x
handsonaswegrow.com 4.10% 45.82x
toddlerapproved.com 1.35% 45.37x
messylittlemonster.com 1.36% 44.17x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.06% 20.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 19.73x
Homeschooling 0.16% 19.45x
Children's Learning Tools 5.05% 18.67x
New Parents 5.30% 18.65x
Mommy Bloggers 11.61% 17.08x
Coupons & Family 7.81% 16.81x
Parenting & Children's Activities 1.77% 16.73x
Online Learning 0.04% 16.53x
Tattoos & Costumes 0.11% 16.31x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female