Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 1.8 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 29.93% 40.43x
Involved Parents 34.19% 40.35x
Kids Crafts Researchers 42.55% 36.13x
Homeschooling Parents 42.50% 35.72x
Toy Blogs Readers 39.04% 33.67x
Parents with Toddlers 45.63% 31.65x
Intimates Shoppers 29.18% 28.65x
Kitchen & Bathroom Remodelers 17.83% 28.33x
Coupon Researchers 19.82% 28.18x
Mature Parents 30.47% 26.32x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.36x
Carhartt 0.14% 1.34x
Buckle 0.01% 1.30x
Old Navy 0.02% 1.29x
Maurices 0.03% 1.27x
Urban Outfitters 0.01% 1.18x
Gap 0.01% 1.12x
Express 0.01% 1.03x
Banana Republic 0.01% 1.03x
White House Black Market 0.01% 0.95x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 3.73% 56.63x
theinspiredtreehouse.com 2.19% 55.63x
teaching2and3yearolds.com 2.92% 54.90x
theimaginationtree.com 2.11% 54.34x
powerfulmothering.com 1.26% 51.95x
growinghandsonkids.com 1.03% 51.79x
handsonaswegrow.com 3.66% 50.43x
playideas.com 1.33% 49.62x
fromabcstoacts.com 1.30% 49.30x
messylittlemonster.com 3.21% 49.06x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.90% 28.43x
Children's Learning Tools 7.41% 26.31x
New Parents 1.68% 25.19x
Parenting & Children's Activities 0.42% 24.64x
Mommy Bloggers 11.56% 22.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 22.01x
Family on a Budget 27.97% 21.80x
Coupons & Family 7.98% 19.73x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.49% 18.82x
Child Development 0.80% 18.79x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female