Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 5.3 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 50.63% 25.27x
Homeschooling Parents 48.87% 23.81x
Parents with Kids 45.54% 23.74x
Working Parents 34.79% 19.55x
Teaching Resources Researchers 40.85% 19.38x
Food Allergies Researchers 35.19% 19.20x
Cook at Home Parents 32.57% 18.84x
Coupon Researchers 34.55% 18.79x
Healthy Snacks Shoppers 33.08% 18.75x
Homemade Gifts Crafters 34.61% 18.28x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.13x
Tommy Bahama 0.01% 1.12x
Mens Wearhouse 0.05% 1.08x
Free People 0.02% 1.08x
Ralph Lauren 0.01% 1.06x
Old Navy 0.06% 1.00x
LOFT 0.04% 0.96x
Dressbarn 0.02% 0.96x
Lane Bryant 0.03% 0.94x
White House Black Market 0.04% 0.93x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.

Website Composition Index
theinspiredtreehouse.com 1.98% 38.15x
notimeforflashcards.com 3.23% 37.61x
theimaginationtree.com 1.83% 37.55x
teaching2and3yearolds.com 2.72% 35.76x
playideas.com 1.28% 35.61x
growinghandsonkids.com 1.05% 35.14x
powerfulmothering.com 1.74% 34.97x
handsonaswegrow.com 3.83% 34.64x
planningplaytime.com 1.07% 34.37x
messylittlemonster.com 1.19% 33.86x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.89% 20.32x
Mommy Bloggers 9.20% 20.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 19.42x
Homeschooling 0.46% 17.50x
Coupons & Family 8.84% 17.22x
Children's Learning Tools 7.30% 17.19x
Decoration & Fabric 0.03% 16.40x
Family on a Budget 28.24% 15.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.61% 15.18x
Parenting & Children's Activities 2.60% 14.33x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female