Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 45.99% | 28.52x |
| Involved Parents | 56.80% | 28.23x |
| Parents with Toddlers | 49.74% | 23.44x |
| Coupon Researchers | 31.78% | 21.47x |
| Food Allergies Researchers | 31.97% | 20.93x |
| Working Parents | 34.87% | 20.70x |
| Healthy Snacks Shoppers | 31.15% | 20.21x |
| Teaching Resources Researchers | 42.41% | 20.10x |
| Kitchen & Bathroom Remodelers | 29.66% | 19.13x |
| Photo Memory Makers | 34.27% | 18.93x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.13x |
| Columbia | 0.01% | 1.09x |
| Levi Strauss | 0.01% | 1.06x |
| Gymboree | 0.03% | 1.05x |
| Kate Spade | 0.02% | 1.04x |
| LL Bean | 0.01% | 1.02x |
| Lane Bryant | 0.05% | 1.02x |
| Chicos | 0.04% | 1.02x |
| Mens Wearhouse | 0.23% | 1.01x |
| Jos A. Bank Clothiers | 0.15% | 1.00x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.
| Website | Composition | Index |
| stillplayingschool.com | 1.41% | 85.55x |
| notimeforflashcards.com | 5.19% | 82.36x |
| schooltimesnippets.com | 1.05% | 79.13x |
| theinspiredtreehouse.com | 3.60% | 78.35x |
| teaching2and3yearolds.com | 4.08% | 78.15x |
| theimaginationtree.com | 3.59% | 77.91x |
| sightandsoundreading.com | 1.29% | 76.70x |
| growinghandsonkids.com | 1.92% | 74.90x |
| powerfulmothering.com | 3.15% | 74.53x |
| stayathomeeducator.com | 1.59% | 73.68x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.
| Content Affinity | Composition | Index |
| Mommy Bloggers | 13.66% | 27.52x |
| Scrapbooking & Home Art Projects | 11.93% | 26.36x |
| Homeschooling | 1.01% | 22.88x |
| Coupons & Family | 13.44% | 22.45x |
| Children's Learning Tools | 14.89% | 22.26x |
| Family on a Budget | 38.52% | 21.02x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.27% | 20.48x |
| Children's Health | 5.55% | 19.51x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.00% | 18.36x |
| Tattoos & Costumes | 0.55% | 18.29x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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