Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.6 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 45.99% 28.52x
Involved Parents 56.80% 28.23x
Parents with Toddlers 49.74% 23.44x
Coupon Researchers 31.78% 21.47x
Food Allergies Researchers 31.97% 20.93x
Working Parents 34.87% 20.70x
Healthy Snacks Shoppers 31.15% 20.21x
Teaching Resources Researchers 42.41% 20.10x
Kitchen & Bathroom Remodelers 29.66% 19.13x
Photo Memory Makers 34.27% 18.93x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.13x
Columbia 0.01% 1.09x
Levi Strauss 0.01% 1.06x
Gymboree 0.03% 1.05x
Kate Spade 0.02% 1.04x
LL Bean 0.01% 1.02x
Lane Bryant 0.05% 1.02x
Chicos 0.04% 1.02x
Mens Wearhouse 0.23% 1.01x
Jos A. Bank Clothiers 0.15% 1.00x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.41% 85.55x
notimeforflashcards.com 5.19% 82.36x
schooltimesnippets.com 1.05% 79.13x
theinspiredtreehouse.com 3.60% 78.35x
teaching2and3yearolds.com 4.08% 78.15x
theimaginationtree.com 3.59% 77.91x
sightandsoundreading.com 1.29% 76.70x
growinghandsonkids.com 1.92% 74.90x
powerfulmothering.com 3.15% 74.53x
stayathomeeducator.com 1.59% 73.68x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 13.66% 27.52x
Scrapbooking & Home Art Projects 11.93% 26.36x
Homeschooling 1.01% 22.88x
Coupons & Family 13.44% 22.45x
Children's Learning Tools 14.89% 22.26x
Family on a Budget 38.52% 21.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 20.48x
Children's Health 5.55% 19.51x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.00% 18.36x
Tattoos & Costumes 0.55% 18.29x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female