Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 46.25% | 33.22x |
| Parents with Kids | 41.06% | 32.13x |
| Homeschooling Parents | 46.22% | 30.25x |
| Shelf-Stable Food Content Readers | 22.54% | 26.07x |
| Working Parents | 34.63% | 25.16x |
| Coupon Researchers | 32.15% | 25.06x |
| Mother's Day Celebrators | 28.76% | 25.03x |
| Healthy Snacks Shoppers | 33.38% | 24.71x |
| Food Allergies Researchers | 33.03% | 24.63x |
| New & Expecting Parents | 31.35% | 24.24x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.33x |
| Old Navy | 0.02% | 1.26x |
| Carhartt | 0.15% | 1.24x |
| Buckle | 0.01% | 1.21x |
| The Childrens Place | 0.02% | 1.19x |
| Maurices | 0.02% | 1.15x |
| Chicos | 0.01% | 1.09x |
| Victoria's Secret | 0.01% | 1.07x |
| Journeys | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 3.75% | 50.93x |
| theinspiredtreehouse.com | 1.82% | 50.72x |
| teaching2and3yearolds.com | 2.74% | 49.97x |
| playideas.com | 1.20% | 49.91x |
| powerfulmothering.com | 1.54% | 48.87x |
| theimaginationtree.com | 2.25% | 46.76x |
| icanteachmychild.com | 1.64% | 45.90x |
| handsonaswegrow.com | 4.10% | 45.82x |
| toddlerapproved.com | 1.35% | 45.37x |
| messylittlemonster.com | 1.36% | 44.17x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.06% | 20.32x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 19.73x |
| Homeschooling | 0.16% | 19.45x |
| Children's Learning Tools | 5.05% | 18.67x |
| New Parents | 5.30% | 18.65x |
| Mommy Bloggers | 11.61% | 17.08x |
| Coupons & Family | 7.81% | 16.81x |
| Parenting & Children's Activities | 1.77% | 16.73x |
| Online Learning | 0.04% | 16.53x |
| Tattoos & Costumes | 0.11% | 16.31x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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