Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 1.4 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Kids Crafts Researchers.

Interest Composition Index
Kids Crafts Researchers 41.55% 54.30x
Toy Blogs Readers 33.15% 53.23x
Homeschooling Parents 32.61% 50.71x
Intimates Shoppers 22.85% 43.12x
Involved Parents 53.63% 42.05x
Stay-at-Home Parents 44.36% 41.61x
Tech-Savvy Moms 29.26% 34.52x
Homemade Gifts Crafters 32.88% 33.61x
Misc-Deal Seekers or Coupon Shoppers 13.03% 33.36x
Parents with Kids 32.26% 32.78x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.34x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is yourtherapysource.com.

Website Composition Index
yourtherapysource.com 3.41% 88.44x
myotspot.com 1.27% 87.89x
loveexploring.com 1.28% 79.71x
theinspiredtreehouse.com 1.81% 76.91x
growinghandsonkids.com 1.02% 73.95x
toddlerapproved.com 1.89% 70.98x
themeasuredmom.com 1.86% 70.71x
icanteachmychild.com 1.42% 70.68x
handsonaswegrow.com 2.84% 70.19x
busytoddler.com 3.51% 69.90x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 6.14% 32.97x
Scrapbooking & Home Art Projects 5.27% 30.94x
Parenting & Children's Activities 0.19% 28.02x
Child Development 0.70% 26.85x
Family on a Budget 21.22% 22.35x
Math Education 4.99% 22.05x
Mommy Bloggers 9.35% 21.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.90% 21.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 21.43x
Coupons & Family 5.86% 21.33x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female