Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 43.17% | 34.39x |
| Parents with Kids | 37.37% | 32.63x |
| Homeschooling Parents | 43.51% | 30.50x |
| Food Allergies Researchers | 29.66% | 24.13x |
| Shelf-Stable Food Content Readers | 15.58% | 23.85x |
| Coupon Researchers | 26.27% | 23.77x |
| New & Expecting Parents | 25.98% | 23.27x |
| Healthy Snacks Shoppers | 28.52% | 23.13x |
| Mother's Day Celebrators | 21.41% | 22.67x |
| Working Parents | 29.32% | 22.52x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.79x |
| Carhartt | 0.04% | 0.93x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 4.36% | 49.62x |
| teaching2and3yearolds.com | 3.00% | 48.90x |
| theinspiredtreehouse.com | 2.26% | 48.62x |
| theimaginationtree.com | 2.44% | 47.81x |
| powerfulmothering.com | 1.50% | 47.25x |
| growinghandsonkids.com | 1.07% | 45.31x |
| handsonaswegrow.com | 4.35% | 44.98x |
| teachpreschool.org | 1.18% | 44.50x |
| messylittlemonster.com | 1.99% | 44.00x |
| icanteachmychild.com | 1.57% | 43.56x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 5.41% | 25.12x |
| Children's Learning Tools | 7.19% | 23.73x |
| New Parents | 3.40% | 23.11x |
| Mommy Bloggers | 9.92% | 22.12x |
| Parenting & Children's Activities | 1.18% | 21.21x |
| Family on a Budget | 24.93% | 19.67x |
| Cub & Girl Scouts | 0.10% | 18.66x |
| Coupons & Family | 6.28% | 18.15x |
| Parenting Blogs | 0.98% | 17.47x |
| Child Development | 1.70% | 17.12x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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