Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 50.63% | 25.27x |
| Homeschooling Parents | 48.87% | 23.81x |
| Parents with Kids | 45.54% | 23.74x |
| Working Parents | 34.79% | 19.55x |
| Teaching Resources Researchers | 40.85% | 19.38x |
| Food Allergies Researchers | 35.19% | 19.20x |
| Cook at Home Parents | 32.57% | 18.84x |
| Coupon Researchers | 34.55% | 18.79x |
| Healthy Snacks Shoppers | 33.08% | 18.75x |
| Homemade Gifts Crafters | 34.61% | 18.28x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.13x |
| Tommy Bahama | 0.01% | 1.12x |
| Mens Wearhouse | 0.05% | 1.08x |
| Free People | 0.02% | 1.08x |
| Ralph Lauren | 0.01% | 1.06x |
| Old Navy | 0.06% | 1.00x |
| LOFT | 0.04% | 0.96x |
| Dressbarn | 0.02% | 0.96x |
| Lane Bryant | 0.03% | 0.94x |
| White House Black Market | 0.04% | 0.93x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.
| Website | Composition | Index |
| theinspiredtreehouse.com | 1.98% | 38.15x |
| notimeforflashcards.com | 3.23% | 37.61x |
| theimaginationtree.com | 1.83% | 37.55x |
| teaching2and3yearolds.com | 2.72% | 35.76x |
| playideas.com | 1.28% | 35.61x |
| growinghandsonkids.com | 1.05% | 35.14x |
| powerfulmothering.com | 1.74% | 34.97x |
| handsonaswegrow.com | 3.83% | 34.64x |
| planningplaytime.com | 1.07% | 34.37x |
| messylittlemonster.com | 1.19% | 33.86x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.89% | 20.32x |
| Mommy Bloggers | 9.20% | 20.04x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 19.42x |
| Homeschooling | 0.46% | 17.50x |
| Coupons & Family | 8.84% | 17.22x |
| Children's Learning Tools | 7.30% | 17.19x |
| Decoration & Fabric | 0.03% | 16.40x |
| Family on a Budget | 28.24% | 15.71x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.61% | 15.18x |
| Parenting & Children's Activities | 2.60% | 14.33x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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