Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 51.27% | 34.42x |
| Parents with Kids | 46.61% | 32.26x |
| Homeschooling Parents | 49.86% | 29.96x |
| Essential Oils Enthusiasts | 0.08% | 28.29x |
| Teaching Resources Researchers | 41.83% | 26.25x |
| Working Parents | 37.50% | 25.10x |
| Coupon Researchers | 34.13% | 25.01x |
| Food Allergies Researchers | 36.11% | 24.98x |
| Mature Parents | 30.74% | 24.68x |
| Healthy Snacks Shoppers | 34.37% | 24.11x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.32% | 1.33x |
| Buckle | 0.30% | 1.30x |
| White House Black Market | 0.36% | 1.26x |
| Mens Wearhouse | 0.50% | 1.21x |
| Bonobos | 0.08% | 1.09x |
| Eddie Bauer | 0.03% | 1.06x |
| Dressbarn | 0.05% | 1.03x |
| Johnston and Murphy | 0.41% | 1.03x |
| Belk | 0.01% | 1.01x |
| Talbots | 0.04% | 0.97x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is theimaginationtree.com.
| Website | Composition | Index |
| theimaginationtree.com | 2.20% | 51.65x |
| notimeforflashcards.com | 3.63% | 51.14x |
| theinspiredtreehouse.com | 2.54% | 50.66x |
| teaching2and3yearolds.com | 2.99% | 48.87x |
| mamapapabubba.com | 1.10% | 48.26x |
| toddlerapproved.com | 1.59% | 47.99x |
| playideas.com | 1.51% | 47.90x |
| growinghandsonkids.com | 1.23% | 47.69x |
| handsonaswegrow.com | 4.67% | 47.63x |
| growingajeweledrose.com | 3.37% | 46.55x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 8.35% | 23.08x |
| Mommy Bloggers | 10.15% | 22.93x |
| Homeschooling | 0.69% | 20.42x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 19.81x |
| Coupons & Family | 10.35% | 19.44x |
| Children's Learning Tools | 8.73% | 18.88x |
| Family on a Budget | 31.51% | 17.76x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.67% | 16.51x |
| Children's Health | 3.13% | 16.50x |
| Decoration & Fabric | 0.04% | 16.18x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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