Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 43.79% 38.76x
Parents with Kids 38.63% 38.28x
Homeschooling Parents 44.03% 34.22x
Shelf-Stable Food Content Readers 14.85% 28.35x
Healthy Snacks Shoppers 29.14% 27.91x
Food Allergies Researchers 30.19% 27.65x
Coupon Researchers 27.43% 27.64x
New & Expecting Parents 26.96% 27.23x
Mother's Day Celebrators 21.96% 26.82x
Home Kitchen Chefs 25.36% 26.72x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.62x
Eddie Bauer 0.02% 1.46x
Coach 0.01% 1.39x
Lululemon 0.01% 1.35x
The Childrens Place 0.04% 1.35x
American Eagle Outfitters 0.03% 1.34x
Jos A. Bank Clothiers 0.02% 1.33x
Victoria's Secret 0.04% 1.32x
Express 0.03% 1.30x
Zumiez 0.02% 1.29x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 3.41% 52.38x
theinspiredtreehouse.com 1.99% 51.32x
theimaginationtree.com 2.08% 51.04x
teaching2and3yearolds.com 2.55% 50.85x
playideas.com 1.24% 48.07x
handsonaswegrow.com 3.54% 47.99x
powerfulmothering.com 1.36% 47.36x
messylittlemonster.com 1.76% 46.91x
icanteachmychild.com 1.50% 45.74x
toddlerapproved.com 1.60% 45.46x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.12% 26.51x
Children's Learning Tools 5.10% 25.90x
New Parents 3.12% 23.68x
Mommy Bloggers 9.47% 22.65x
Parenting & Children's Activities 1.05% 21.78x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 21.22x
Family on a Budget 25.71% 20.75x
Coupons & Family 6.82% 19.58x
Cub & Girl Scouts 0.05% 19.45x
Parenting Blogs 0.96% 18.44x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female