Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 48.25% | 30.52x |
| Parents with Kids | 42.17% | 28.76x |
| Homeschooling Parents | 49.17% | 28.41x |
| Shelf-Stable Food Content Readers | 0.65% | 23.01x |
| Pantry Recipes Researchers | 0.47% | 22.53x |
| Working Parents | 32.44% | 21.87x |
| Coupon Researchers | 31.92% | 21.82x |
| Food Allergies Researchers | 31.76% | 21.64x |
| Healthy Snacks Shoppers | 32.53% | 21.52x |
| Teaching Resources Researchers | 36.70% | 21.34x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.38x |
| Chicos | 0.01% | 1.35x |
| Maurices | 0.02% | 1.22x |
| Mens Wearhouse | 0.01% | 1.17x |
| Carhartt | 0.16% | 1.17x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is theinspiredtreehouse.com.
| Website | Composition | Index |
| theinspiredtreehouse.com | 2.35% | 42.03x |
| notimeforflashcards.com | 4.83% | 40.75x |
| growinghandsonkids.com | 1.15% | 40.51x |
| teaching2and3yearolds.com | 3.81% | 40.18x |
| theimaginationtree.com | 2.83% | 39.76x |
| powerfulmothering.com | 2.32% | 39.44x |
| playideas.com | 1.83% | 39.11x |
| teachpreschool.org | 1.29% | 38.99x |
| toddlerapproved.com | 1.77% | 38.63x |
| handsonaswegrow.com | 5.65% | 37.60x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 8.80% | 23.51x |
| Children's Learning Tools | 7.17% | 22.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 20.71x |
| Mommy Bloggers | 14.40% | 20.12x |
| Homeschooling | 0.37% | 19.20x |
| Coupons & Family | 10.01% | 18.41x |
| Tattoos & Costumes | 0.24% | 18.33x |
| New Parents | 9.03% | 17.95x |
| Parenting & Children's Activities | 2.59% | 17.10x |
| Cheerleading | 0.53% | 16.74x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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