Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 4.2 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 51.27% 34.42x
Parents with Kids 46.61% 32.26x
Homeschooling Parents 49.86% 29.96x
Essential Oils Enthusiasts 0.08% 28.29x
Teaching Resources Researchers 41.83% 26.25x
Working Parents 37.50% 25.10x
Coupon Researchers 34.13% 25.01x
Food Allergies Researchers 36.11% 24.98x
Mature Parents 30.74% 24.68x
Healthy Snacks Shoppers 34.37% 24.11x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.33x
Buckle 0.30% 1.30x
White House Black Market 0.36% 1.26x
Mens Wearhouse 0.50% 1.21x
Bonobos 0.08% 1.09x
Eddie Bauer 0.03% 1.06x
Dressbarn 0.05% 1.03x
Johnston and Murphy 0.41% 1.03x
Belk 0.01% 1.01x
Talbots 0.04% 0.97x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is theimaginationtree.com.

Website Composition Index
theimaginationtree.com 2.20% 51.65x
notimeforflashcards.com 3.63% 51.14x
theinspiredtreehouse.com 2.54% 50.66x
teaching2and3yearolds.com 2.99% 48.87x
mamapapabubba.com 1.10% 48.26x
toddlerapproved.com 1.59% 47.99x
playideas.com 1.51% 47.90x
growinghandsonkids.com 1.23% 47.69x
handsonaswegrow.com 4.67% 47.63x
growingajeweledrose.com 3.37% 46.55x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 8.35% 23.08x
Mommy Bloggers 10.15% 22.93x
Homeschooling 0.69% 20.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 19.81x
Coupons & Family 10.35% 19.44x
Children's Learning Tools 8.73% 18.88x
Family on a Budget 31.51% 17.76x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.67% 16.51x
Children's Health 3.13% 16.50x
Decoration & Fabric 0.04% 16.18x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female