Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 2.8 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 54.64% 53.45x
Parents with Kids 47.58% 50.71x
Homeschooling Parents 50.47% 48.41x
Parents with Toddlers 48.02% 41.31x
Mature Parents 30.26% 38.19x
Teaching Resources Researchers 41.09% 37.95x
Coupon Researchers 33.12% 37.50x
Food Allergies Researchers 33.82% 36.84x
Working Parents 36.02% 36.80x
Healthy Snacks Shoppers 31.38% 35.56x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.29x
Buckle 0.21% 1.27x
Mens Wearhouse 0.56% 1.26x
Carhartt 0.01% 1.19x
White House Black Market 0.23% 1.13x
Express Outlets 0.01% 1.12x
Lane Bryant 0.05% 1.10x
Belk 0.01% 1.08x
Dressbarn 0.05% 1.04x
Bonobos 0.06% 1.02x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.23% 88.98x
schooltimesnippets.com 1.03% 84.24x
notimeforflashcards.com 5.61% 79.84x
theimaginationtree.com 3.72% 79.61x
munchkinsandmoms.com 1.03% 78.64x
teaching2and3yearolds.com 4.46% 76.83x
theinspiredtreehouse.com 3.96% 75.94x
paper-and-glue.com 1.00% 75.77x
fromabcstoacts.com 1.90% 74.91x
growinghandsonkids.com 1.99% 74.64x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 14.99% 33.22x
Scrapbooking & Home Art Projects 12.50% 33.00x
Homeschooling 1.03% 28.57x
Children's Learning Tools 12.67% 27.28x
Coupons & Family 14.64% 26.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 26.75x
Family on a Budget 42.44% 24.14x
Children's Health 4.64% 23.45x
Tattoos & Costumes 0.45% 22.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.83% 21.81x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female