Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 2.8 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 49.43% 35.49x
Parents with Kids 42.99% 33.55x
Homeschooling Parents 48.50% 31.95x
Teaching Resources Researchers 39.20% 26.12x
Food Allergies Researchers 33.08% 25.93x
Working Parents 35.05% 25.67x
Coupon Researchers 32.35% 25.56x
Mature Parents 29.24% 25.09x
Healthy Snacks Shoppers 32.73% 24.52x
Cook at Home Parents 32.09% 24.26x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.32x
Carhartt 0.06% 1.29x
Belk 0.01% 1.22x
Talbots 0.03% 1.10x
Buckle 0.06% 1.09x
Chicos 0.04% 1.08x
Jos A. Bank Clothiers 0.06% 1.08x
The North Face 0.01% 1.04x
White House Black Market 0.07% 1.04x
Old Navy 0.07% 1.03x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.09% 75.14x
mrsplemonskindergarten.com 1.06% 68.71x
theinspiredtreehouse.com 3.61% 67.53x
notimeforflashcards.com 5.12% 67.03x
theimaginationtree.com 2.61% 62.94x
teaching2and3yearolds.com 4.20% 62.73x
mrsjonescreationstation.com 1.17% 61.15x
growinghandsonkids.com 1.68% 60.34x
powerfulmothering.com 2.73% 59.89x
fromabcstoacts.com 2.05% 59.70x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 7.39% 24.53x
Mommy Bloggers 9.60% 24.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 21.57x
Homeschooling 0.57% 20.97x
Coupons & Family 9.34% 20.38x
Family on a Budget 29.35% 19.00x
Children's Learning Tools 9.13% 18.78x
Decoration & Fabric 0.04% 17.86x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.56% 17.71x
Parenting & Children's Activities 2.96% 17.12x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female