Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 2.8 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 43.17% 34.39x
Parents with Kids 37.37% 32.63x
Homeschooling Parents 43.51% 30.50x
Food Allergies Researchers 29.66% 24.13x
Shelf-Stable Food Content Readers 15.58% 23.85x
Coupon Researchers 26.27% 23.77x
New & Expecting Parents 25.98% 23.27x
Healthy Snacks Shoppers 28.52% 23.13x
Mother's Day Celebrators 21.41% 22.67x
Working Parents 29.32% 22.52x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Maurices.

Location Composition Index
Maurices 0.01% 1.79x
Carhartt 0.04% 0.93x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 4.36% 49.62x
teaching2and3yearolds.com 3.00% 48.90x
theinspiredtreehouse.com 2.26% 48.62x
theimaginationtree.com 2.44% 47.81x
powerfulmothering.com 1.50% 47.25x
growinghandsonkids.com 1.07% 45.31x
handsonaswegrow.com 4.35% 44.98x
teachpreschool.org 1.18% 44.50x
messylittlemonster.com 1.99% 44.00x
icanteachmychild.com 1.57% 43.56x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.41% 25.12x
Children's Learning Tools 7.19% 23.73x
New Parents 3.40% 23.11x
Mommy Bloggers 9.92% 22.12x
Parenting & Children's Activities 1.18% 21.21x
Family on a Budget 24.93% 19.67x
Cub & Girl Scouts 0.10% 18.66x
Coupons & Family 6.28% 18.15x
Parenting Blogs 0.98% 17.47x
Child Development 1.70% 17.12x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female