Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 3.5 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 54.18% 50.85x
Parents with Kids 45.77% 49.20x
Homeschooling Parents 49.76% 47.23x
Parents with Toddlers 49.53% 40.42x
Coupon Researchers 31.06% 37.27x
Food Allergies Researchers 32.00% 36.07x
Mature Parents 29.42% 36.05x
Working Parents 34.53% 35.79x
Teaching Resources Researchers 39.72% 35.72x
Healthy Snacks Shoppers 30.47% 34.95x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.21x
Mens Wearhouse 0.41% 1.16x
Talbots 0.03% 1.12x
Buckle 0.09% 1.12x
LOFT 0.05% 1.10x
Dressbarn 0.03% 1.08x
White House Black Market 0.07% 1.04x
Coach 0.03% 1.02x
Eddie Bauer 0.01% 1.02x
The North Face 0.01% 1.02x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is stillplayingschool.com.

Website Composition Index
stillplayingschool.com 1.32% 72.29x
schooltimesnippets.com 1.10% 67.14x
sightandsoundreading.com 1.24% 66.74x
notimeforflashcards.com 5.38% 66.56x
mrsplemonskindergarten.com 1.03% 65.90x
theimaginationtree.com 3.49% 65.46x
teaching2and3yearolds.com 4.17% 64.41x
theinspiredtreehouse.com 3.75% 63.75x
differentiatedkindergarten.com 1.02% 63.52x
stayathomeeducator.com 1.60% 63.03x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 14.25% 31.52x
Scrapbooking & Home Art Projects 11.77% 30.75x
Homeschooling 0.93% 25.98x
Coupons & Family 13.11% 25.53x
Children's Learning Tools 14.52% 25.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 24.75x
Family on a Budget 39.17% 23.64x
Children's Health 5.12% 21.74x
Tattoos & Costumes 0.45% 21.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.51% 20.88x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female