Explore the Hands-On Parents Audience
Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Hands-On Parents audience.
INTERESTS
The Hands-On Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hands-On Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 29.93% | 40.43x |
| Involved Parents | 34.19% | 40.35x |
| Kids Crafts Researchers | 42.55% | 36.13x |
| Homeschooling Parents | 42.50% | 35.72x |
| Toy Blogs Readers | 39.04% | 33.67x |
| Parents with Toddlers | 45.63% | 31.65x |
| Intimates Shoppers | 29.18% | 28.65x |
| Kitchen & Bathroom Remodelers | 17.83% | 28.33x |
| Coupon Researchers | 19.82% | 28.18x |
| Mature Parents | 30.47% | 26.32x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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APPAREL RETAILERS
The Hands-On Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.36x |
| Carhartt | 0.14% | 1.34x |
| Buckle | 0.01% | 1.30x |
| Old Navy | 0.02% | 1.29x |
| Maurices | 0.03% | 1.27x |
| Urban Outfitters | 0.01% | 1.18x |
| Gap | 0.01% | 1.12x |
| Express | 0.01% | 1.03x |
| Banana Republic | 0.01% | 1.03x |
| White House Black Market | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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WEBSITES
The Hands-On Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.
| Website | Composition | Index |
| notimeforflashcards.com | 3.73% | 56.63x |
| theinspiredtreehouse.com | 2.19% | 55.63x |
| teaching2and3yearolds.com | 2.92% | 54.90x |
| theimaginationtree.com | 2.11% | 54.34x |
| powerfulmothering.com | 1.26% | 51.95x |
| growinghandsonkids.com | 1.03% | 51.79x |
| handsonaswegrow.com | 3.66% | 50.43x |
| playideas.com | 1.33% | 49.62x |
| fromabcstoacts.com | 1.30% | 49.30x |
| messylittlemonster.com | 3.21% | 49.06x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.90% | 28.43x |
| Children's Learning Tools | 7.41% | 26.31x |
| New Parents | 1.68% | 25.19x |
| Parenting & Children's Activities | 0.42% | 24.64x |
| Mommy Bloggers | 11.56% | 22.94x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 22.01x |
| Family on a Budget | 27.97% | 21.80x |
| Coupons & Family | 7.98% | 19.73x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 7.49% | 18.82x |
| Child Development | 0.80% | 18.79x |
Composition Percentage:
The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
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DEMOGRAPHICS
The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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