Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 2.5 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 37.79% 41.00x
Parents with Kids 34.07% 39.86x
Homeschooling Parents 42.79% 35.66x
Toy Blogs Readers 40.56% 32.91x
Coupon Researchers 24.31% 28.77x
Kitchen & Bathroom Remodelers 23.51% 28.64x
Healthy Snacks Shoppers 27.27% 28.33x
Shelf-Stable Food Content Readers 12.76% 28.29x
Dessert/Sweets Bakers 27.98% 27.25x
Home Kitchen Chefs 21.75% 26.72x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is Belk.

Location Composition Index
Belk 0.01% 1.32x
Lane Bryant 0.03% 1.29x
Zumiez 0.03% 1.25x
J. Crew 0.02% 1.25x
Dressbarn 0.02% 1.22x
Talbots 0.02% 1.19x
Old Navy 0.05% 1.18x
Maurices 0.05% 1.17x
Coach 0.01% 1.16x
Mens Wearhouse 0.03% 1.14x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is notimeforflashcards.com.

Website Composition Index
notimeforflashcards.com 3.95% 61.40x
theinspiredtreehouse.com 2.35% 60.28x
teaching2and3yearolds.com 3.04% 58.98x
powerfulmothering.com 1.52% 58.25x
theimaginationtree.com 2.41% 57.89x
mamapapabubba.com 1.06% 56.51x
growinghandsonkids.com 1.10% 55.92x
playideas.com 1.30% 55.86x
handsonaswegrow.com 4.25% 52.41x
icanteachmychild.com 1.73% 52.23x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.78% 25.98x
New Parents 2.11% 25.01x
Children's Learning Tools 5.67% 24.79x
Parenting & Children's Activities 0.52% 23.03x
Mommy Bloggers 10.28% 22.74x
Family on a Budget 25.88% 21.29x
Coupons & Family 7.95% 19.69x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.52% 18.83x
Child Development 0.67% 18.43x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 18.23x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female