Dstillery Audiences

HANDS-ON PARENTS

Audience Size: 1.3 Million Devices

Explore the Hands-On Parents Audience

Below you'll find more information about the Hands-On Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Hands-On Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Hands-On Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hands-On Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 32.50% 59.51x
Kids Crafts Researchers 50.81% 52.80x
Stay-at-Home Parents 44.81% 49.07x
Toy Blogs Readers 45.58% 49.04x
Homeschooling Parents 45.53% 48.46x
Parents with Toddlers 52.87% 43.13x
Tech-Savvy Moms 28.02% 40.08x
Intimates Shoppers 30.65% 39.60x
Parents with Kids 32.91% 35.88x
Military Families 30.59% 35.73x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Interest attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hands-On Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hands-On Parents audience is H&M.

Location Composition Index
H&M 0.02% 1.97x
Lululemon 0.01% 1.33x
American Eagle Outfitters 0.02% 1.29x
Journeys 0.03% 1.28x
Old Navy 0.02% 1.26x
Aeropostale 0.02% 1.25x
Zumiez 0.02% 1.24x
Talbots 0.01% 1.24x
Gymboree 0.02% 1.23x
White House Black Market 0.01% 1.19x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Location attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hands-On Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hands-On Parents audience is yourtherapysource.com.

Website Composition Index
yourtherapysource.com 3.93% 113.91x
myotspot.com 1.73% 104.45x
mrsplemonskindergarten.com 1.10% 92.49x
toddlerapproved.com 2.67% 91.85x
loveexploring.com 1.72% 91.73x
dayswithgrey.com 1.18% 91.08x
theinspiredtreehouse.com 2.59% 89.62x
growinghandsonkids.com 1.31% 88.21x
teaching2and3yearolds.com 3.73% 87.12x
icanteachmychild.com 2.23% 86.25x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Web attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hands-On Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.84% 39.17x
Children's Learning Tools 7.42% 39.00x
Child Development 0.89% 31.08x
Parenting & Children's Activities 0.34% 29.32x
Mommy Bloggers 11.49% 27.62x
New Parents 1.25% 25.58x
Family on a Budget 27.52% 24.81x
Math Education 4.95% 24.60x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.64% 24.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 23.48x
Composition Percentage: The overlap percentage between the Hands-On Parents audience and the Content Affinity attribute.
Index: A comparison of the Hands-On Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hands-On Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female